With One of the Widest Selection of LTE Devices, LG Follows
Strategy of Different Phones for Different Consumer Needs 

SEOUL, Aug. 15, 2012 -– LG Electronics (LG) announced that it reached a new milestone with global sales of five million LTE smartphones to date. After reaching sales of four million LTE smartphones last month, an additional one million smartphones were sold in the month of July -– one LTE smartphone roughly every two and a half seconds.

LG released the first LTE smartphone “RevolutionTM by LG” in the U.S. in May of last year through the largest carrier Verizon Wireless and expanded its LTE target markets with its global LTE smartphones.

Focusing on the key markets with LTE capabilities, LG saw strong acceptance by offering diverse LTE smartphones according to consumer needs. Currently, more than ten LG LTE smartphones are available in countries where LTE service is available, including Korea, U.S., Japan and select markets in Europe and Asia.

Although Optimus LTE takes the title of the most popular LTE smartphone from LG with two million in sales, Optimus Vu: has sold over 500,000 units since March, demonstrating the device’s acceptance as it prepares for its global roll-out. And with the release of the industry’s first 2GB RAM LTE smartphone Optimus LTE II in May, LG saw the fastest sales among all LTE smartphones with this device reaching half a million units in the first 70 days.

According to a report by Jefferies & Company, LG is the global leader in LTE patents with a value of over USD 8 billion. And intellectual property consulting firm TechIPM analyzed LTE-related patents registered to the U.S. Patent and Trademark Office by the second quarter of this year and reported that LG held the largest overall number of patents as well.

“Sales of global LTE smartphones are expected to increase ten-fold this year from last year,” said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company. “With that in mind, we are planning to introduce an even more impressive LTE lineup in the next several months second to none.”

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New Feature Makes Instantly Capturing the Screen
and Jotting Personalized Handwritten Notes

SEOUL, Aug. 7, 2012 — LG Mobile Communications today announced the availability of its highly sought-after QuickMemo™ feature for its entire line of Optimus L-Series smartphones through a maintenance release upgrade. Currently, the upgrade is being offered in certain regions but will be available globally by the end of 3rd quarter.

LG’s QuickMemo™ feature allows for instant screen capture of any type of content such as web pages, graphical images, photos and videos. Users can write, draw, or jot a memo directly on the captured screen with their finger. QuickMemo™ notes can then be shared with others via text, chat, or email. Once users download the upgrade, they will be able to invoke QuickMemo™ by pressing the volume keys or via the notification bar.

“The QuickMemo™ is one of the representing features for LG’s UX(user experience) to enhance the quality of communication by sharing ideas with more personalization.” said Paul Bae, Vice President of marketing center of LG Electronics Mobile Communications Company.

A global TV commercial with the theme of ‘Connect to What’s Real’ will accompany the roll-out of QuickMemo™ on Optimus L-Series smartphones. The QuickMemo™ upgrade will be available for download through LG Mobile’s homepage or by visiting a service center in markets where Optimus L-Series are sold.

The Optimus L-Series of smartphones includes the Optimus L7, L5, and L3 which offer timeless style without sacrificing any features or functionality in black or white body. LG will also introduce stylish pink color edition of the series.

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Send Messages of Encouragement Through LG’s Facebook Campaign

SEOUL, July 6, 2012 -– LG Electronics (LG) today kicks-off a virtual event campaign where FACEBOOK fans send messages of support and create their own moments of victory to share through LG QuickMemo™, the unique LG Mobile’s UX feature.

In celebration of the upcoming sports season, LG Mobile will hold a digital event, “Take Dreams Further with QuickMemo^TM”, consisting of two parts. In the first event, from July 6-18, participants can show their support for their favorite athletes or friends who are pursuing personal goals, by sending them messages of encouragement through the virtual QuickMemo^TM on LG Mobile’s Facebook page

(www.facebook.com/LGMobile).

In the second part of the campaign, fans can participate in an interactive game on the LG Mobile Facebook fan page where they can create their own personal moments in soccer, gymnastics and track events to share with friends using the virtual QuickMemo^TM from July 19 to August 12.

Participants will have the opportunity to win Optimus smartphones on LG’s Facebook page as part of the campaign.

Available on a number of LG mobile phones including the LG Optimus Vu:, Optimus L7 and Optimus 4X HD, QuickMemo^TM gives users the ability to instantly jot memos or notes by finger from any screen without having to open a separate application.

 

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Optimus 4X HD Includes LG’s New UX and Other Exclusive Features

SEOUL, June 11, 2012 -– LG today announced that its first Quad-Core smartphone, the Optimus 4X HD, is now available for purchase in Europe. Since its introduction at the Mobile World Congress in February this year, the retail availability of the Optimus 4X HD has been eagerly anticipated. German customers will be the first to experience the power of Optimus 4X HD, followed by the Netherlands, Sweden, United Kingdom and Italy. The rest of the region, along with Asia, CIS, South and Central America will receive LG’s fastest smartphone in the weeks and months ahead.

With its high performance and stylish design, the Optimus 4X HD raises the bar significantly for competitors to match. Featuring NVIDIA’s 4-PLUS-1™ Quad-Core mobile processor, Tegra^® 3, the Optimus 4X HD boasts of unparalleled performance and speed. Tegra^® 3 automatically activates all four cores when a maximum power is needed but defaults to the fifth, battery-saver core when less power is required, such as during standby mode or music playback mode. And via the exclusive Eco-Mode application which will be provided with the software upgrade, users to manually shut down any of the Tegra 3’s cores for even more control over power consumption and performance. What’s more, with a 2,150mAh battery — the largest among Quad-Core smartphones — and proprietary SiO+ technology, the battery in the Optimus 4X HD is able hold a greater charge without adding bulk to the clean lines of the smartphone.
The 4.7-inch True HD IPS display on the Optimus 4X HD offers a superior high-clarity viewing experience with a resolution of 1280 x 720. Additionally, the 16:9 ratio allows for viewing more information at a glance and the device’s high pixel density of 313ppi and Stripe RGB IPS Panel offers sharper and crisper text. The Optimus 4X HD provides white background for the e-mail and message screen that users frequently use and True HD IPS allows for more accurate reproduction of white that enhances readability.

“The Optimus 4X HD is fast but speed alone isn’t what makes this smartphone so great,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “Differentiated User Experience and exclusive features LG engi-neers have developed for this device set this phone apart as much as it’s Tegra 3 brain. With Optimus 4X HD, we’ve set the bar quite high for the industry and the competition.”

The Optimus 4X HD boasts LG’s new User Experience (UX), Optimus UI 3.0, which includes QuickMemo^TM. QuickMemo^TM allows users the ability to instantly jot memos or notes from any screen, without having to open a separate application. The Optimus 4X HD also comes with Media Plex^TM, which combines a range of functions to enhance image and video playback such as Fingertip Seek and Live Zooming. Media Plex^TM also includes Time Catch Shot which allows one to select and save the best shot among the images taken just before the shutter button is depressed.
Tom’s Hardware, a global publication specializing in consumer electronics, selected Optimus 4X HD as one of the most innovative products at this year’s Mobile World Congress. For a video demonstration of LG’s most advanced smartphone, please visit http://2url.kr/cmj.
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Vanity Fair UK Teams Up with LG to Introduce
New Design Philosophy for Mobile Devices

SEOUL, June 8, 2012 –- LG Electronics (LG) today unveiled an exclusive collaboration with Vanity Fair UK and British celebrity fashion photographer Ralph John Perou to bring to life L-Style, the brand’s new design identity, for style connoisseurs with an eye for great technology.

An established portrait music and fashion photographer who has worked with personalities such as Katy Perry, Justin Timberlake and Helen Mirren, Perou helmed the style-meets-technology photo shoot that is to be featured in the July issue of the magazine. The series of black and white photographs showcases models in various poses with LG’s newest Optimus L-Series smartphones, illustrating the five elements of L-Style: Modern Square Style, Harmonized Design Contrast, Floating Mass Technology, Seamless Layout and Sensuous Slim Shape.

The artistic concept behind the pictorial spread was jointly created by LG, Vanity Fair and Perou. LG and Vanity Fair each brought ideas on how technology and fashion can be best represented during the shoot while Perou married the two together seamlessly with his passion and creativity.

The models for the pictorial spread come from diverse backgrounds, from dancers to makeup artists to neuroscientists but are chosen for one unifying factor –- their effortless and strong sense of style, much like the audience the LG Optimus L-Series is tailored for.

“People think photographers are only interested in how things look but personally, I want everything to ‘work’ as well as ‘wow,’” said Perou. “So it was great to be involved in this style and substance collaboration of LG and Vanity Fair. We deliberately chose intelligent, beautiful, vibrant people to photograph to reflect the exciting, sleek, tech-loaded phones.”

“LG is thrilled to be collaborating with Vanity Fair UK and Perou on this campaign,” said Brian Na, Executive Vice President and Head of Global Sales and Marketing for LG Mobile Communications Company. “Our main goal is to evangelize the essence of L-Style to style connoisseurs across the UK and we could not have asked for better partners in this regard.”

The LG Optimus L-Series is designed for fashion-forward consumers who are keen to express their taste and style with their mobile devices. The series comprises three smartphones: L3 and L7 which were launched earlier this year and L5 which will be available in the second half.

For a look behind the scenes go to: http://bit.ly/KDaGOH.

 

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