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LG DEMONSTRATES SMARTER, MORE CONVENIENT, MORE ENERGY-EFFICIENT LIFESTYLE AT IFA 2011

LG’s Smart Appliances, Led by World’s First Smart Eco Door Refrigerator,
Bring Cutting-Edge Smart Innovations to European Customers
BERLIN, Aug. 31, 2011 –- At IFA 2011, LG Electronics (LG) is showcasing its wide range of smart home appliances for the first time in Europe. With its smart refrigerator, smart washing machine, smart oven and smart robotic vacuum cleaner, LG is demonstrating how it can bring enhanced savings and convenience to customers’ daily lives.
LG’s smart appliances are underpinned by the company’s four Core Technologies -– the Linear Compressor, Inverter Direct Drive™, Lightwave technology and KOMPRESSOR™ technology –- and its Smart ThinQ™ technology, comprising Smart Manager, Smart Diagnosis™, Smart Access, Smart Adapt and Smart Grid. These unique technologies combine in LG’s products to deliver outstanding performance with extra efficiency in energy, effort and time.
The energy-efficient smart refrigerator comes with the ingenious Smart Manager, which displays the location, expiration dates, quantity, and nutritional information of foods inside the fridge. With Smart Manager, customers can efficiently keep track of the fridge contents, or check, via their smartphones, what’s in the refrigerator while they are grocery shopping. The fridge recommends tasty dishes that can be made using ingredients left over in the fridge, and is even equipped with entertainment functions such as news updates, music and social media services.
At IFA, LG’s smart refrigerator includes the world’s first door-in-door system, known as the Smart Eco Door. The smaller door attached to the fridge door provides easier access to frequently sought-after items in the refrigerator, thereby helping reduce electricity usage.
“For LG, IFA 2011 will be all about saving energy and offering greater convenience,” said Young-ha Lee, President and CEO of LG Electronics Home Appliance Company. “LG’s signature Core Technologies combine with LG’s appliances to provide outstanding results, greater convenience and energy efficiency. The Smart ThinQTM technology simplifies the process of operating and managing appliances, fixing problems, and above all, controlling the appliances the way the customer wants.”
LG will also be showcasing its smart appliances’ Smart Diagnosis™ function, which helps customers quickly and efficiently troubleshoot mechanical issues over the phone as well as through a smartphone application, thereby limiting costly, inconvenient service calls and in-home visits. In addition, the Smart Access feature adds even greater convenience by letting customers control their appliances remotely via their smartphones. For example, customers can turn their smart robotic vacuum cleaners on and off, and also monitor the machine while they are away from home, saving time on cleaning chores. Smart Adapt lets customers download new, advanced programs and software updates for their appliances. Customers of LG smart washing machines, for instance, can download new customized wash cycles such as Super Rinse or Baby Sanitize. Smart Adapt provides customers with all the benefits of LG’s newest technological developments without having to buy a new product. In this way, customers can keep their appliances completely up-to-date throughout the machine’s lifetime.
In addition to the smart appliances, LG will be demonstrating its energy-efficient A+++ rated bottom-freezer, the first 385-litre capacity bottom-freezer to receive such a high energy rating.
Equipped with LG’s 6 Motion Direct Drive and TrueSteam™ technologies, the 12kg front load washing machine combines the largest capacity of a washer in a standard size with a 20 percent increase in energy efficiency compared to the usual A+++ washing machine. The washing machine is also highly durable.
Also on show, LG’s revolutionary vacuum cleaner offers thorough and effortless cleaning with smart sensors, in which the vacuum automatically follows the user when vacuuming. The award-winning Lightwave Convection Oven uses a world’s-first Charcoal Lighting Heater™, a purely natural element, that cooks gourmet dishes naturally, healthy and easily. The LG Styler is a new concept clothing manager caring for clothes fresher by reducing everyday wrinkles and unpleasant odours, while also sterilizing them with steam. Finally, LG’s stylish, harmonious built-in appliances — the culmination of the four Core Technologies — will also be on display.
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LG’S NEW HX906TX CINEMA 3D SOUND HTS BOASTS TRUE 360-DEGREE SOUND AS IMMERSIVE AS A MOVIE THEATRE

LG’s HX906TX Combines 9.1 speakers with State-of-the-Art
Upright 3D Speakers to Create World’s First 3D Sound Home Theatre System
LG CINEMA 3D Sound HTS model HX906TX.

SEOUL, Aug. 29, 2011 — LG Electronics (LG) will be thrilling IFA 2011 with the HX906TX, its all-new CINEMA 3D Sound HTS whose 9.1 speaker system creates the closest thing to the audio power of movie theatres or live concerts. Thanks to its innovative new sound configuration, the HX906TX delivers truly 360-degree sound that envelopes viewers in audio –- both horizontally and vertically -– like never before.

“LG is pioneering the field of 3D sound with the 9.1 speaker system on the HX906TX,” said Havis Kwon, President and CEO of LG Electronics Home Entertainment Company. “Along with our groundbreaking CINEMA 3D TV, the HX906TX sets new standards in immersive entertainment, with a sound so rich and textured, it’s hard to believe it’s not real.”

The key feature in creating the HX906TX’s sound is its 9.1 speaker system, which adds four Upright 3D Speakers to the conventional 5.1 channels on a home theatre system. With 10 speakers in total delivering an optimized, multi-directional audio, the HX906TX creates an immersive sound that is also powerful enough to capture the delicate background sounds of everyday life.

By sitting on top of the Tallboy speaker units, the Upright 3D Speakers further enrich the audio by pumping sound upward, ensuring that the vertical space is completely filled with sound. In addition, a 360-degree Reflector inside each of the Upright 3D Speakers reflects sound in all directions, creating acoustics as rich as those in a concert hall.

By applying LG’s unique 3D effect DSP algorithm, Sound Field Expansion technology further expands the horizontal sound field, and works in harmony with the Upright 3D Speakers to create a truly immersive, 360-degree sound experience. Sound Field Expansion extends the audio “sweet spot” so viewers always feel as if they are right in the middle of the sound, even when they’re gathered together in larger groups. Moreover, the 3D Sound Analyzer analyzes complex layers of original sound, adding sound information to any empty space. The result is more detailed and realistic 3D Sound audio.

Among its array of other top-notch features, the HX906TX boasts 3D Blu-ray™ Playback that delivers stunning 3D images in full, 1,080p HD. Producing clear 3D images with 12-bit, 4,096-step gradation, the HX906TX’s 3D Blu-ray™ Playback is the perfect visual accompaniment to its immersive sound.

The HX906TX’s cubic, slim-line design combines a metallic silver hairline with a glossy texture to create a unit that complements any living room or lounge.

For the best in entertainment options, the HX906TX comes with LG’s outstanding Smart TV functions. Premium Content provides a wide array of VOD services for the whole family, while LG Apps deliver top quality lifestyle, educational and interactive applications tailor-made for TVs. And users only need to download an app to turn their Android or iPhone smartphone into a comprehensive remote control for the HX906TX.

Ensuring viewers will never be short of things to listen to or watch, the HX906TX’s Wi-Fi Direct™ enables simple file sharing without the need for a wireless hotspot. The HX906TX can also access and share any content on DLNA-certified digital devices -– such as mobile phones, tablets and PCs – while the single HDMI connection means viewers can send or receive top-quality audio data via a single HDMI cable. In addition, multi-playback lets the HX906TX support a wide range of media formats, including MKV and DivX HD.

Further ramping up the convenience and fun, Music ID by Gracenote provides simultaneous information -– including artist, song and album titles –- on whatever the user is listening to. And an iPhone/iPod cradle lets users enjoy their own personal music libraries via the HX906TX’s rich digital sound.

LG’S NEW HX906TX CINEMA 3D SOUND HTS BOASTS TRUE 360-DEGREE SOUND AS IMM
To see more of LG’s Home Entertainment offerings at IFA, take a “LG 3D World Booth Tour” on HE Media Day on September 1 at 15:00 or 16:00 in Hall 11.2 of Messe Berlin.
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LG ACQUIRES DAEWOO ENTEC TO BOOST WATER TREATMENT BUSINESS

Acquisition a Key Part of LG’s Plan to Become
Global Leader in Water Treatment Market by 2020
SEOUL, Aug. 28, 2011 -– LG Electronics (LG) today announced that it would acquire Daewoo ENTEC, a market leader in sewage treatment services. The acquisition is a part of LG’s expansion into the water treatment sector, where LG has been steadily increasing its acquisitions and investments, including the establishment of a joint venture, LG-Hitachi Water Solutions Co., to begin operations in October.
With the acquisition, LG will be able to offer a total water treatment solution. The acquisition brings together LG’s advanced capabilities in the engineering, procurement and construction (EPC) and membrane production with Daewoo ENTEC’s marketleading operation and maintenance (O&M) services.
Since entering the water treatment sector in the second half of 2010, LG has undertaken turn-key EPC of medium- and large-size ultra-pure water treatment, pure water treatment and waste water treatment facilities for corporate customers. With Daewoo ENTEC’s strong track record and operational experience working with Korean municipalities, LG plans to expand its water treatment business in the government services sector and aggressively pursue new projects in the global market.
“The global water treatment market is a vast market with more than USD 430 billion (KRW 450 trillion) in sales expected for this year alone,” said Young-ha, Lee, CEO of LG Electronics Home Appliance Company. “With the market expected to grow at an annual rate of 5 percent due to increased pollution and the effects of climate change, we see the water treatment business as a crucial component of LG’s future success.”
In addition to providing total solution services, LG has been actively developing nextgeneration technologies in the water treatment sector. Last year, LG acquired a patent for its Green-Membrane Bio Reactor (G-MBR) technology.
“By 2020, LG aims to emerge as the world’s leading water treatment company,” Lee added. “In order to achieve this goal, we will continue to develop new technologies and methods in addition to looking at other M&A and partnership opportunities.”
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LG TO UNVEIL SAVVY NEW MONITORS THAT REDEFINE DESIGN AND FUNCTION

LG’s Newest Top-End Monitors Boast Graceful Design, State-of-the-Art
3D Technology for Wider Viewing Angle and More Vivid Pictures
A front view of the LG IPS 3D monitor D237IPS and a side view of the LG monitor E2391VR.
SEOUL, Aug. 28, 2011 –- LG Electronics (LG) will be taking the wraps off its new highend monitors – the ultra-slim, vivid picture-quality E2391VR and D237IPS -– at IFA 2011 in Berlin, Germany. The E2391VR’s 7.2 mm depth and luxurious acryl finish are sure to make it a hit with style-savvy consumers while the D237IPS boosts LG’s market-leading Film Pattern Retarder (FPR) 3D display technology on IPS panels, for even clearer, brighter 3D images.
“These monitors aren’t just for work and internet browsing, they were designed to be the center of entertainment for any bedroom, study or dormitory,” said Havis Kwon, President and CEO of LG Electronics Home Entertainment Company. “The E2391VR and D237IPS combine elegant design and unique technology to look great in any room and still be able to deliver exceptional images and videos.”
Innovative Design, Brilliant Technology
With its SUPER Slim, 7.2mm depth, the E2391VR takes up the minimum of space while adding a stylish touch to the décor of any interior. With a narrow bezel measuring just 4.35mm, the E2391VR’s screen looks borderless and enables to show wider display. The E2391VR’s hanger-type hinge design makes it easy for users to adjust the monitor to the exact viewing angle they need, ensuring it is always comfortable to watch.
The E2391VR’s SUPER+ Resolution ensures the highest picture quality for any digital content. SUPER+ Resolution prevents any decrease in resolution during format upgrades, while sharpening blurry edges and adding new life to dim colours. The E2391VR also delivers an exceptionally crisp and vivid picture thanks to a contrast ratio of more than 10,000,000:1. What’s more, the E2391VR is highly energy efficient through SUPER Energy Saving technology.
More Realistic 3D with IPS Panel
The D237IPS uses state-of-the-art 3D technology combined with IPS panel, to deliver the ultimate in top-quality, comfortable 3D viewing. The D237IPS boasts “Flicker-Free” certification -– from European quality assurance agencies TÜV and Intertek -– and lower crosstalk, ensuring less dizziness and headaches that users commonly experience with conventional 3D monitors. With a brightness of 100nits, more than twice that of competing 3D monitors, the D237IPS offers a clearer 3D picture to help reduce eyestrain. And LG’s battery-
less, ultra-light 3D glasses provide an extremely comfortable 3D viewing experience for longer periods of time.
The D237IPS ensures there is no colour shift regardless of the angle from which the monitor is viewed and consistent colour and brightness also keep the 3D images realistic. The 3D IPS monitor broadens the viewing angle so that viewers can enjoy 3D from a wider range of positions. Ensuring viewers always have plenty of 3D content to watch, the D237IPS also features an excellent 2D to 3D conversion function.
LG TO UNVEIL SAVVY NEW MONITORS THAT RED
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UNIQUE CRYSTALLINE FINISH AND TOP PERFORMANCE SET LG’S NEW AURORA NOTEBOOKS APART

With Powerful Features and Eye-Catching Designs,
LG S430 and LG S530 Offer an Enticing Package
Rear view of the LG Aurora notebook in Blue with its display open 45-degrees.
SEOUL, Aug. 26, 2011 -– LG Electronics (LG) today announced two new notebooks in their Aurora series — the LG S430 and LG S530. With attractive, brightly colored exteriors and boasting 14-inch and 15.6-inch HD LED LCD screens, the LG S430 and LG S530 offer an alluring design with a sleek, Crystalline Finish, while also delivering outstanding computing power.
The LG 430 and the LG S530 provide an outstanding value package through their ingenious Crystalline Finish lids. Using NCVM (Non-Conductive Vapor Metallization) technology, an innovative coating process that produces a colorful metallic veneer, LG Aurora notebooks have a pellucid, glossy exterior that provides genuine value to customers through improved scratch resistance and a strengthened cover. Bold chamfer cutting around the chassis enhances the slim, sharp feel of the Aurora notebooks, while bold coloring -– in Aurora Purple or Aurora Blue -– delivers the perfect highlight.
“We’ve designed our notebooks to offer a computing experience that is as stylish as it is powerful,” said J.J. Lee, Executive Vice President and Head of LG Electronics PC Business Unit. “With its unique Crystalline Finish, the LG S430 and LG S530 set new standards in design while offering features and functions that can compete with any notebooks in their class.”
The LG S430 and LG S530 include optimized features that let users carry out everyday tasks or enjoy multimedia content with absolutely no frustration. With a second generation Intel® Core™ i5 processor -– which is 20 percent faster than the previous generation of Intel processors – and an external graphics card, the Aurora notebooks deliver faster, smarter performance. In addition, content-sharing software lets users wirelessly share videos, photos, and music from other DLNA-enabled devices to then enjoy on the notebook.
Supported by the “Crystalline by Aurora” campaign, the LG S430 and the LG S530 will be available in the Middle East, Africa and Asia early September followed by Europe, the Americas and CIS soon after.
UNIQUE CRYSTALLINE FINISH AND TOP PERFORMANCE SET LG’S N
UNIQUE CRYSTALLINE FINISH AND TOP PERFORMANCE SET LG’S N
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LG BRINGS SCANNING CONVENIENCE TO IFA 2011 WITH INNOVATIVE MOUSE SCANNER

LSM-100 Saves Time, Space and Creates a Whole New Way of Capturing Images

A close-up of the LG mouse scanner model LSM-100.

SEOUL, Aug. 24, 2011 –- LG Electronics (LG) will be opening a new era for scanners at this year’s IFA with the LSM-100, the mouse with a built-in scanner. Incorporating technology specifically developed for the new device, the LSM-100 offers an array of unique functions that blend surprising innovation and user convenience.
Operating the LSM-100’s scanning function is far more convenient than on conventional scanners. While holding the Smart Scan button on the left side of the mouse, the user simply swipes the mouse over the material to be scanned. The scanned image can then be saved in a variety of file types -– PNG, JPEG, TIFF, BMP, PDF, XLS and DOC –- or dragged and dropped into the desired application.
The LSM-100 is also equipped with LG’s Optical Character Recognition technology, which converts scanned text into a Microsoft Word document that can then be edited and manipulated as the user sees fit. By eliminating the need to retype text from print media onto the screen, Optical Character Reader saves users a great deal of time.
The mouse’s compact size belies its big-sized capabilities. Because it’s not limited by a frame, the LSM-100 can scan page sizes up to A3, larger than most conventional portable scanners. Additionally, the scanning technology itself has been upgraded to handle faster pass-over rates, meaning that scanning an A3 sheet can be done smoothly and quickly.
The LSM-100 is also a top-end mouse. The laser sensor is accurate and durable, and the stylish design lends itself to easy, smooth motions as well as providing an ergonomic, comfortable grip.
LG Home Entertainment Company will be participating in IFA 2011 in Berlin, Germany. To see more of LG’s Home Entertainment offerings at IFA, take a “LG 3D World Booth Tour” on HE Media Day on September 1 at 15:00 or at 16:00 in Hall 11.2 of Messe Berlin.
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LG’S NEWEST 3D NOTEBOOK DELIVERS ALL THE THRILLS OF SEEING, SHOOTING AND SHARING IN 3D

With 3D Dual Webcam and an Array of Powerful 3D Features,
LG A530 Adds Another Dimension to 3D Experience
Two models present LG 3D notebooks while one of them holds 3D glasses.
SEOUL, Aug. 23, 2011 –- LG Electronics (LG) today unveiled the LG A530, a premium new 3D notebook offering all the thrills of seeing, shooting and sharing 3D content. A 3D dual webcam above the 15.6-inch Full HD 3D LCD screen lets users shoot their own 3D videos and photos, while a slew of innovative features in a luxurious metalliclook chassis deliver great looks along with an impressive stereoscopic 3D experience.
“With 3D becoming ever more popular, the logical next step is to let users make their own 3D content and watch it on a top-quality 3D screen. And that’s just what our new A530 does,” said J.J. Lee, Executive Vice President and Head of LG Electronics PC Business Unit. “LG is already a leader in the ever-growing world of 3D technology. With the LG A530’s wide range of lineup including 3D HD in addition to 3D Full HD, LG is already leading the 3D notebook market.”
Perfect Thrills with Full 3D Creation with Dual Webcam
Whereas most 3D notebooks offer only 3D viewing, the LG A530 stands alone in providing a full, superior 3D experience, with the ability to see, shoot and share via the 3D dual webcam. With the 3D dual webcam making it simple to create dazzling 3D content, the LG A530 delivers an integrated 3D experience allowing simple, hassle-free playback of 3D content from the notebook to LG’s other cutting-edge 3D devices, such
as smartphones, TVs and monitors.
The LG A530 also lets users easily share 3D content with their friends and family by uploading it to YouTube. And the built-in 3D Space Software -– LG’s new integrated user interface that makes it easy to access 3D video, photos, games and movies –- presents users with an even wider range of 3D options.
Thanks to LG’s proprietary Film Patterned Retarder (FPR) technology, which produces brighter 3D images that are entirely free of flicker, users can watch 3D content on the LG A530 for extended periods without worrying about eye strain or dizziness. The 3D LCD screen, with Full HD 1920×1080 resolution, keeps images brighter than on shutter glasses-type 3D notebooks, meaning richer, more vivid games, movies and pictures.
The LG A530 includes a free pair each of the lightweight 3D glasses and clip-ons, so owners can watch 3D content in complete comfort straight away. In addition, the LG A530 features an SRS Wide 3D Sound system for truly immersive audio.
Unprecedented Performance, Ultimate Convenience
To guarantee exceptional overall performance in addition to its 3D functions, the LG A530 packs a second-generation Intel® Core™ i7 processor with up to 8GB memory. The new processor delivers 60 percent faster speeds and double the power for playing HD media than the previous Intel® Core™ i7 processor. In addition, the NVIDIA® GeForce® GT 555M graphics card boasts 20 percent better performance than NVIDIA® GeForce® GT 540M, for the ultimate experience in 3D games and movies.
A built-in solid-state drive (SSD) complements the LG A530’s high-capacity HDD drive, so boot-up times are between 20 and 30 percent faster than on competing notebooks. The speed and convenience is further bolstered by fingerprint access for quick log-in and USB 3.0 transfers data 10 times faster than USB 2.0.
Modern Look, Sophisticated Touch with Diamond Cutting
The LG A530 sports a luxurious, modern exterior in a sturdy, Ebony Black case. Its metallic look has a solid brushed aluminum finish, while the touchpad’s edges have been rounded using real diamonds as the cutting element. A wider touchpad and pebble keyboard make the notebook’s interior more ergonomic and comfortable to use.
LG will be rolling out the premium LG A530 in Europe, the Middle East and Africa this month followed by other markets soon after.
 LG’S NEWEST 3D NOTEBOOK DELIVERS ALL THE THRILLS OF SEEING, S
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AT IFA 2011, LG RAISES BAR FOR PLASMA PICTURE QUALITY TO NEW HEIGHTS

Commitment to Plasma Development Results in Superb Picture Quality, Innovations

Left-side view of LG Plasma TV model PZ950.

SEOUL, Aug. 24, 2011 –- At this year’s IFA tradeshow in Berlin, LG Electronics (LG) will be showing how it continues to take plasma technology in new and exciting directions, with breakthroughs that are giving LG TVs the best plasma picture quality in the market. Thanks to developments such as its Photo Mode, which enables the TV to restore photos and video to 97 percent of their original quality, LG’s plasma is winning plaudits from some of the top organizations in display and TV.

“Through our ongoing commitment to plasma, we’ve come up with technology that’s raised plasma picture quality to new heights, and helped rejuvenate the overall plasma TV market,” said Heui-seob Kim, Vice President and Head of the PDP TV Business at LG Electronics Home Entertainment Company. “At IFA 2011, we’ll be taking the chance to show European consumers the true potential of plasma, and how we’re setting
the pace with innovations that deliver real improvements in how viewers can watch and interact with their TVs.”
Photo Mode, one of LG’s most important new advances in plasma, reproduces photos and other multimedia content onscreen with a clarity and resolution that is almost indistinguishable from the original. Compared with the source, Photo Mode reproduces pictures with 95.7 percent of the colour, 96 percent of the hues and 98 percent accuracy in distances. In addition, other effects such as monotone, sepia, oil painting and vignette, ensure that LG’s Plasma TVs deliver near-perfect renditions of photographs.
Thanks to their 97 percent accuracy – the highest in the industry -– LG’s 50-inch and 60-inch PZ950 series Plasma TVs recently won the “Best Photo Display TV” at the Technical Image Press Association (TIPA) Awards 2011. This was the second year in a row that LG had won the award for its Plasma TVs. Comprising 29 member magazines from 13 countries, the TIPA editors vote every year for what they think were the best new products of the last 12 months.
Among the other honours LG’s Plasma TVs have received, the 50PZ550 recently ranked first in a survey of plasma sets in a top U.S. consumer magazine. LG’s Plasma TVs were also the world’s first to be designated THX Certified Displays, a distinction they received at the 2008 Consumer Electronics Show (CES). THX, with its rigorous certification process for cinemas, home audio, home theatre, video and automotive sound components, is the gold standard for audio and visual home entertainment systems.
Ensuring that viewers have no shortage of convenient content options, LG’s Plasma TVs also support HDMI sockets and USBs.
LG Home Entertainment Company will be participating in IFA 2011 in Berlin, Germany. To see more of LG’s Home Entertainment offerings at IFA, take a “LG 3D World Booth Tour” on HE Media Day on September 1 at 15:00 or at 16:00 in Hall 11.2 of Messe Berlin.
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