Wide Range of High Efficiency Air Conditioning and
Energy Solutions at Mostra Convegno Expocomfort 2012

A woman shows off LG’s Multi V III to visitors in the company’s booth at MCE 2012

SEOUL, MAR. 26, 2012 –- LG Electronics (LG) will present a full lineup of commercial air conditioning and energy solutions at the Mostra Convegno Expocomfort (MCE) 2012 — Europe’s premier air conditioning exhibition — in Milan, Italy. LG will highlight its latest system air conditioning solutions, including the highly energy efficient Multi V III Heat Pump VRF system and the new Hydro Kit, customized specifically for European consumers.
The Multi V III series boasts a 4.58 coefficient of performance and a larger capacity per unit with an extended piping length of 1,000m. The Multi V III Heat Recovery System, which is capable of simultaneously heating and cooling different zones with a maximum COP of 7.1, has been honoured as a Class A product and will be separately displayed at the event, “Verso La Classe A 2012”.
Meanwhile, the Hydro Kit, which will be unveiled for the first time at MCE 2012, offers a solution for floor and water heating, as it allows 77 percent savings in energy consumption and 51 percent less emissions compared to conventional boilers. LG will also showcase a range of air conditioning solutions, including the Multi V III Heat Recovery System, the Therma V, the H Inverter and the Prestige Inverter. Highly versatile building management systems will also be on display.
“The innovation that LG is bringing to this industry is unmatched in scope as well as benefits,” said Kam-gyu Lee, Senior Vice President of the System Air Conditioning Business Unit of LG’s Air Conditioning and Energy Solution Company. “We are very confident in our solutions being able to satisfy the needs of European consumers and help improve their quality of life.”

Through its comprehensive and energy efficient HVAC and energy solutions, LG’s AE Company is confident it can significantly increase its sales in Europe as well as achieve USD 10 billion in global sales by 2015.

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LG to Host Optimus L Series Event Inspired by L-Style’s Timeless Philosophy

Facebook event image with the phrase, ‘Make your wish come true with Optimus L Series’ L-Style’ at the top and a front view of Optimus L Series smartphone at the bottom

SEOUL, Mar. 23, 2012 -– LG Electronics (LG) is kicking off the LG Optimus L Series Event, inviting the company’s mobile fans to share their wishes and have the opportunity to live it. This event was designed to promote the Optimus L series lineup, which was unveiled at 2012 Mobile World Congress (MWC) and embodies the timeless, priceless, and endless moment philosophy. This event will be held through LG mobile’s official global Facebook page (www.facebook.com/lgmobile).

Effective from March 21 until May 20, people will have a once in a lifetime opportunity to live out their dreams with LG’s support. LG mobile fans who want to participate in this event first have to submit their Timeless Moment plan, through the submission form on LG’s Facebook page. Fans who submit their stories by April 11 are subject to be among 5 winners, selected based on the votes on the Facebook page (amongst other criteria).

LG will make the dreams of the five winners come true. In addition, the company will introduce each winner’s Timeless Moment journey through a film clip to be shared on Facebook.

“Through this event, LG aims to make our users cherish every moment of their lives and bring mobile fans timeless delights,” said Brian Na, Executive Vice President and the Head of Global Sales and Marketing. “The event is derived from the L-Style philosophy. The Optimus L series’ L-Style was inspired by, and designed to, present timeless fulfillment and esteemed value to our users. We hope our users enjoy and appreciate their lives and we want to be part of it with our phones.”
The Optimus L series lineup’s L-Style is the inspiration behind the event. Its initial lineup includes the Optimus L7, L5 and L3. The Optimus L7 and L5 will soon be available starting from Europe following the launch of the Optimus L3 in early March in Europe.

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Prestigious Global Design Awards Recognize Design Excellence in LG’s 2012 Products

SEOUL, Mar. 14, 2012 — Fourteen of LG Electronics’ (LG) 2012 products were recognized by the red dot design awards for their excellence in the field of design. A panel of 30 independent judges considered over 4,500 products from 1,800 manufacturers and designers in nearly 60 countries. In all, LG took 12 red dot design awards as well as two honorable mentions.
LG’s success at the 2012 red dot design awards follows the 14 awards the company received among the 2,923 competing entries at the iF (International Forum) design award earlier in the year. LG Optimus 2.0, an Android-based smartphone interface, was recognized for its unique user interface design. LG was also recognized for being environmentally responsible in designing the MACHJET printer’s packaging using pulp molded recycling buffer material.
“LG’s philosophy is that every LG product incorporates user experience in its design,” said Kun-pyo Lee, head of Corporate Design at LG Electronics. “Our ultimate philosophy to incorporate designs that work but also evoke some emotional response.”
Several of the key products recognized at the 2012 red dot design award include:
LM9600: CINEMA 3D Smart TV
The LM9600 leads LG’s new CINEMA 3D Smart TV lineup for 2012. Alongside its new 3D technology and enhanced Smart TV function, the LM9600 also features LG’s CINEMA SCREEN Design. With a barely visible bezel, the LG9600 offers a 3D viewing experience that is reminiscent of a large-screen movie theater. The barely visible bezel completes the sophisticated design of the new CINEMA 3D Smart TVs which complement even the most elegant of interior decors.
A front view of the CINEMA 3D Smart TV (model LM9600)

Magic Remote
LG’s new Magic Remote brings user convenience through its innovative control modes as well as ergonomic design. The smooth, curved shape accommodates the viewer’s grip, while its new control modes — Voice, Wheel, Pointing and Gesture — have replaced conventional push buttons with a set of modish controls that are intuitive and extremely user-friendly.
A front view of the LG Styler

LG Styler
The Styler clothing care management solution boasts a modern, elegant finish that complements the interior decor of any bedroom, walk-in closet or laundry room. Consistent with the Styler’s premium design, controls are displayed on a front touch panel, illuminated by soft, gentle lighting. The Styler uses steam cycles to reduce everyday wrinkles and unpleasant odors. It also keeps clothes neat and fresh, using a selection of scents that can be subtly infused into the stored clothing items. The Styler is the ultimate solution for maintaining one’s wardrobe with a professional touch.

A front view of the LG bottom-freezer refrigerator (model GB5240AVAZ)

Bottom-Freezer Refrigerator for EU Market
LG’s seamless, modern and sleek bottom-freezer (model number: GB5240AVAZ) is equipped with maximum capacity and Slim Water Dispenser for great looks and convenience. Incorporating Zero Clearance design, the refrigerator doors can be opened up to 90 degrees without bumping into the wall. The new bottom-freezer is also highly energy efficient with a rating of A++, largely due to its Linear Compressor technology.

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All-in-One Compact Smartphone with Superior Style

A female model holds two LG Optimus L3s and shows its front views in front of LG Optimus L3 advertisement panel

SEOUL, Mar. 2, 2012 –- The LG Optimus L3, a compact smartphone with timeless style first introduced at Mobile World Congress (MWC) 2012 in Barcelona earlier this week, will get its European debut starting March. The Optimus L3 is the first model from the L-Style design series starting this year.
LG Optimus L3 offers users an authentic experience compromising the style and practical technologies. L-Style’s elements, such as Modern Square Style and Harmonized Design Contrast with metallic accents, are revealed on the Optimus L3, emphasizing the premium design heritage born from LG’s design leadership.
Its 3.2-inch display provides the ideal viewing experience on a compact smartphone. As an “on-the-go” socializing device, the Optimus L3 allows for longer talk times and ensures that users always stay connected to their favorite social network with its 1,500mAh battery. Customers even have a variety of options when choosing the color for their device — white, black, hot pink or blue.
“We’ve always believed in the need to offer a variety of smartphone options and many people simply don’t want to pay for a lot of extra bells and whistles.” said Dr. Jongseok Park, President and CEO of LG Mobile Communications Company. “We think the Optimus L3 offers all of basic smartphone-related benefits but in a more premium package that hasn’t been seen before on a smartphone in this category.”
After its European launch, the LG Optimus L3 will make its appearance in Russia and Asia, followed by other markets around the world.
Key Specifications:
o Chipset: 800MHz Processor
o Memory: 1GB(for Storage), 150MB (for Apps), 384MB (RAM)
o Display: 3.2-inch QVGA
o Camera: 3.0 MP
o OS: Android 2.3 Gingerbread
o Battery: 1,500mAh
o Size: 102.6 x 61.6 x 11.7 (mm)

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LG’s LTE Technology Enables Seamless Switching Between
Voice and Video During Phone Conversations


Two models demonstrating the world’s first voice-to-video conversion over an LTE network via LG smartphones


BARCELONA, Feb. 28, 2012 –- LG Electronics (LG) successfully demonstrated the world’s first voice-to-video conversion over a LTE network at the Mobile World Congress (MWC) 2012. The demonstration, which was based on LG’s proprietary technology, enabled users to switch back and forth between high quality voice and high resolution video call modes during an ongoing telephone conversation. Also demonstrated was a video sharing service, which enables real-time sharing of videos over a LTE network, as they are being recorded.
LG’s LTE voice-to-video conversion process adheres to the IP Multimedia Subsystem (IMS) Profile for Conversational Video Service, the industry standard established by the GSMA to govern the delivery of both video and voice data over LTE. LG will launch LTE-capable smartphones compliant with Conversational Video Service later this year.
“LG will continue to lead in LTE by developing and introducing innovations that consumers can actually experience and benefit from,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “The LTE sector is advancing at light speed and our voice-to-video conversion technology is in the best position to be adopted industry-wide.”
At last year’s MWC, LG successfully demonstrated Voice over LTE (VoLTE) and video calls. Prior to the introduction of LTE technology, high definition video calls on smartphones were not possible, as 3G networks were unable to handle the volume of data at the speeds required for high quality video images.
For more information, please visit the LG stand (8B178) in Hall 8, Fira de Barcelona or visit the online newsroom at www.LGnewsroom.com/MWC2012.

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LG Sets High Target with Smartphones Offering Fast LTE,
Stunning Display Technologies and Distinctive Designs

4 female models hold LG Optimus Vu:, LG Optimus 4X HD, LG Optimus 3D Max and LG Optimus L7 and show its front and rear views at LG Booth

(from left) LG Optimus L7, LG Optimus Vu:, LG Optimus 4X HD and LG Optimus 3D Max.

BARCELONA, FEB. 26, 2012 -– LG Electronics (LG) will be unveiling its biggest collection of smartphones at Mobile World Congress (MWC) 2012 in Barcelona, Spain this week. Equipped with LG’s mature LTE technology, the new smartphones will exemplify LG’s new tagline, “LTE, it’s always LG.” Also at the show, LG will further demonstrate its leadership in LTE by demonstrating the world’s first voice-to-video conversion over a 4G LTE network.

The premium smartphones boast new features, such as a large 5.0-inch, 4:3 ratio screen, True HD IPS display and glasses-free 3D technology, all of which are based on LG’s proprietary technologies. The LG’s first Quad-Core smartphone will take portable performance to a whole new level, while LG’s new design identity, L-Style, will be introduced on a number of new, visually appealing devices.
“LG will be taking premium smartphones to a whole new level in 2012 with a combination of powerful performance, unparalleled display quality and sophisticated design,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “Our 2012 smartphones and the technologies they offer will establish a number of benchmarks for others to match.”
LG Optimus Vu: — Ideal Combination for Your Viewing Pleasure
Equipped with LG’s LTE and IPS display technology, the Optimus Vu: offers a unique combination of tablet-like viewing with smartphone portability. Running on a powerful 1.5GHz dual-core processor, 32GM internal memory and a large 2,080 mAh battery, the Optimus Vu: is a multimedia fan’s dream device.
Backed by unparalleled speed and performance from LG’s advanced LTE technology, the large 5-inch display with bright 4:3 aspect ratio makes viewing documents, books, websites and multimedia content easier and more comfortable. The 4:3 aspect ratio screen is optimized for easy viewing at a glance and jotting down notes, making the Optimus Vu: not only a great smartphone, but a great productivity tool as well.
LG Optimus 4X HD — LG’s First Quad-Core Processor Smartphone
LG’s next milestone is the Optimus 4X HD, which reinforces the company’s multi-core leadership with a powerful quad-core processor running on the latest version of Android OS, Android 4.0 Ice Cream Sandwich. It also offers a high definition viewing experience powered by True HD IPS technology .
Equipped with the latest NVIDIA Tegra 3 processor, the LG Optimus 4X HD offers PC-like performance in a smartphone package by efficiently allocating workload to its four cores. The Tegra 3 processor is the world’s only 4-PLUS-1™ quad-core mobile processor designed for high-level multimedia performance that also utilizes a fifth battery-saver core to handle less demanding tasks. When running at full speed, the 12-core graphics processing unit (GPU) in Tegra 3 delivers a visually rich experience and console-quality game playability.
LG Optimus 3D Max — Complete 3D Entertainment Platform
LG Optimus 3D Max is the latest result of LG’s continuous commitment to portable 3D entertainment. With true performance muscle and the latest in mobile technology, Optimus 3D Max not only offers great 3D viewing enjoyment but also “gotta have” 2D features as well.
The Optimus 3D Max provides real viewing enjoyment with LG’s exclusive brightened display. Users can convert Google Earth, Google Maps and other road views to 3D through the enhanced 3D Converter and use the 3D Hot Key to easily toggle between 2D and 3D modes. At MWC 2012, LG will also provide a sneak peek of some upcoming features, such as HD Converter, Range Finder and DSLR Shot.
L-Style — LG’s New Design Strategy for Timeless Value
LG’s relentless effort to strengthen its design leadership has resulted in L-Style, the company’s new design identity for mobile devices. The core essence of L-Style involves a timeless design with finer details that further differentiates LG’s mobile devices from the competition. L-Style’s design philosophy is comprised of five aesthetic elements: Modern Square Style for comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for more intuitive key arrangement, Harmonized Design Contrast utilizing metallic accents and Sensuous Slim Shape that naturally draws one’s attention.
At the MWC 2012, LG will unveil three smartphones that embody the initial L-Style concept: LG Optimus L3, LG Optimus L5 and LG Optimus L7.
For more information, please visit the LG stand (8B178) in Hall 8, Fira de Barcelona or visit the online newsroom at www.LGnewsroom.com/MWC2012.

Photo Cations:

[Photo 1-2]
LG Electronics (LG) unveils its new smartphones at Mobile World Congress 2012 – LG Optimus Vu: (bottom left), LG Optimus 4X HD (bottom right), LG Optimus 3D Max (top right) and LG Optimus L7 (top left).

[Photo 3-4]
LG Electronics (LG) unveils its new smartphones at Mobile World Congress 2012 – (from left) LG Optimus L7, LG Optimus Vu:, LG Optimus 4X HD and LG Optimus 3D Max.

[Photo 5]
LG Electronics (LG) unveils its new smartphones at Mobile World Congress 2012 – (from left) LG Optimus Vu:, LG Optimus 4X HD, LG Optimus 3D Max and LG Optimus L7.

[Photo 6-7]
LG Electronics (LG) unveils its new smartphones at Mobile World Congress 2012 – (from left) LG Optimus Vu:, LG Optimus 3D Max, LG Optimus L7 and LG Optimus 4X HD.

[Photo 8]
LG Electronics (LG) unveils its new smartphones at Mobile World Congress 2012 – (from left) LG Optimus 3D Max, LG Optimus 4X HD, LG Optimus Vu: and LG Optimus L7.

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LG Optimus 4X HD Takes Desktop Performance to the Mobile Space

Two models hold up a LG Optimus 4X HD each while one also holds up the LG Optimus 4X HD logo in her other hand

SEOUL, Feb. 23, 2012 –- LG today unveiled its first Quad-Core processor smartphone, LG Optimus 4X HD. Combining NVIDIA’s latest 1.5GHz Tegra 3 with True HD IPS display, the LG Optimus 4X HD delivers PC-like performance in the palm of one’s hand.
“LG introduced the world’s first Dual-Core smartphone exactly one year ago and today we’re announcing the next milestone,” said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company. “But speed in itself isn’t what makes LG Optimus 4X HD unique, it’s the benefit we’re bringing to customers with the HD multimedia experience in a mobile form factor.”
The NVIDIA Tegra 3 processor is the world’s only 4-PLUS-1™ Quad-Core mobile processor designed for high-level multimedia performance but utilizes a fifth batterysaver core to handle less demanding tasks such as active standby and music playback. When running at full speed, the 12-core graphics processing unit (GPU) in Tegra 3 delivers a visually rich experience and console-quality game playability.
Equipped with the True HD IPS display, the Optimus 4X HD guarantees the finest viewing experience with high resolution, clarity and no color or shape distortion. The Optimus 4X HD includes 16 GB internal memory and runs on the latest version of Android OS, Android 4.0 Ice Cream Sandwich. Besides the smooth and fast performance, the Optimus 4X HD boasts a 8-megapixel BSI (Backside Illumination) Sensor camera with LED flash and advanced multimedia features to enrich the overall multimedia experience.
And LG designers made sure that looks didn’t take a back seat to performance. The 8.9mm slim and sleek smartphone features a “prism-edged” design with enhanced materials and finish.
Additional information on the revolutionary new Optimus 4X HD will be available at LG Stand (Hall 8) at MWC 2012 from February 27 to March 1.

Key Specifications:
o Chipset: 1.5GHz Quad-Core processor (NVIDIA Tegra 3)
o Display: 4.7-inch (1280 x 720) True HD IPS
o Memory: 16GB eMMC and 1GB LP DDR2
o Camera: 8.0MP BSI Sensor (Rear) and 1.3MP (Front)
o OS: Android 4.0 Ice Cream Sandwich
o Battery: 2,150mAh
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