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LG AND POPULAR KOREAN BOY BAND SUPER JUNIOR INVITE FANS TO A VIRTUAL CONCERT

Meet LG’s Optimus L-Series Ambassadors Through
LG Mobile’s Special Facebook Event

 

Invitation image to the Super Concert with 9 members of Super Junior posing

 

SEOUL, Apr. 23, 2012 -– LG Electronics (LG) and one of Korea’s most famous boy “idol” groups, Super Junior, will invite fans in Asia to the LG Optimus Super Concert to celebrate the launch of LG’s new Optimus L-Series in Asia. The virtual concert will kick-off this week in Indonesia before moving on to Taiwan, Vietnam, Singapore, Malaysia, Hong Kong and the Philippines. The concert dates will coincide with the availa-bility of the Optimus L-Series in each country.

The LG Optimus Super Concert will be held in a virtual space so every fan can enjoy a VIP guest-like experience. Fans can participate in the event via local LG Mobile Facebook pages in the participating countries. During the six-week event, 2,100 lucky winners will win special “Mr. Simple” music video CD co-produced by LG and Super Junior. The CD also contains behind-the-scenes footage on the making of the video.

“Asia is one of the most important regions for LG’s smartphone business,” said Brian Na, Executive Vice President and the Head of Global Sales and Marketing of LG Mobile Communications Company. “Through the launch of the Optimus L-Series and our sponsorship of this virtual concert, we hope to deliver a broader mobile experience to a wider audience of consumers.”

The Optimus L-Series of smartphones includes the Optimus L7, L5, and L3, with the Optimus L3 to be rolled-out this month with the Optimus L7 to follow in May. L-Style’s design philosophy is comprised of five aesthetic elements: Modern Square Style for a comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for a more intuitive arrangement of keys, Harmonized Design Contrast utilizing metallic accents and Sensuous Slim Shape that naturally draws one’s attention.

LOCAL FACEBOOK PAGE :

Indonesia: http://www.facebook.com/lgmobileindonesia

Vietnam: http://www.facebook.com/lgmobile.vietnam

Taiwan: http://www.facebook.com/lgmobile.com.tw

Singapore: https:// www.facebook.com/lgmobilesingapore

HongKong: http://www.facebook.com/lghklifesgood

Malaysia: https://www.facebook.com/LGEMalaysia

Philippines: https://www.facebook.com/LGOptimusPH

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LG LAUNCHES SECOND-GENERATION 3D SMARTPHONE IN EUROPE

Optimus 3D Max Ushers in New Level of 3D Entertainment

with Powerful Performance and Features

Two female models hold LG Optimus 3D Max and show its front and rear views

SEOUL, Apr. 23, 2012 -– LG’s latest achievement in the glasses-free 3D space — the Optimus 3D Max — will kick-off its global roll-out today starting in Europe. As first seen at Mobile World Congress 2012, the second-generation 3D smartphone boasts an enhanced chipset and more enticing 3D entertainment features in a slimmer and lighter body.

“We are deliberately pushing the limits of mobile entertainment innovation with the Op-timus 3D Max,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “This device has evolved significantly since we introduced the first Optimus 3D at Mobile World Congress in 2011. Our second generation glasses-free 3D smartphone is as thin and light as any other high-end smartphone while still de-livering a spectacular picture in either 2D or 3D.”
The Optimus 3D Max now includes a new 3D Converter which allows for a greater variety of 3D content as it converts 2D content from Google Earth, Google Maps and other mapping apps into 3D. Visitors at MWC 2012 also raved about the device’s unique 3D video editor which allows the editing of 3D video on the phone in real time. And the 3D Hot Key mounted on the side of the phone enables users to easily toggle between 2D and 3D. The Optimus 3D Max includes 3D-style cubicle icons in addition to its customizable icons which can be amended by applying the users’ own photos through the Icon Customizer feature.
Additional features, which will be available through an upcoming maintenance release (MR), include a HD Converter to offer high resolution content to be viewed on a TV connected through MHL (Mobile High-Definition Link) and Range Finder, which calculates the distance between the camera and a subject as well as the dimensions of an object through triangulation.
As for its new form-factor, the Optimus 3D Max is 2mm slimmer and 20g lighter than its predecessor, measuring only 9.6 mm thin and weighing 148g. The 5MP camera on the rear captures both photos and video in 3D using its dual lenses. The recorded material can be viewed directly on the smartphone in glasses-free 3D or on a 3D capable computer monitor or TV.

Key Specifications:
• Chipset: 1.2GHz Dual-Core processor (OMAP4430)
• Display: 4.3-inch 3D WVGA Display with Corning® Gorilla® Glass 2
• Memory: 8GB Internal Storage, 1GB Internal Memory, Micro SD support (up to 32GB)
• Camera: 2 x 5MP rear-facing, VGA front-facing
• OS: Android 2.3 Gingerbread
• Battery: 1,520 mAh
• Others: HSPA + 21Mbps
HDMI connection 2D/3D TV/monitor up to 1080p via MHL
DNLA for wireless connection with TV/PC (3D video also supported)
NFC Full Support, LG Tag+

 

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LG ANNOUNCES GLOBAL LAUNCH OF 3D WORLD, NEXT GENERATION PREMIUM 3D CONTENT SERVICE

3D World to Improve Access to High Quality 3D Content for
LG Customers and Boost Efforts to Increase 3D Content Collaboration

The home page of LG’s premium 3D content service, 3D World, on an LG TV.

SEOUL, Apr. 16, 2012 –- LG Electronics (LG) announced the worldwide opening of 3D World, a premium content service that will be available to LG’s CINEMA 3D Smart TV users in nearly 70 countries. With DNA from LG’s original 3D Zone Smart TV app launched last year, 3D World gives LG customers access to an expansive selection of high quality 3D content via a “card” on the Home Dashboard.
3D World allows customers the ability to search through high quality 3D content across numerous content categories such as entertainment, sports, documentary, kids, and lifestyle. Once the content is selected, LG’s CINEMA 3D Smart TV brings it to life in beautifully rendered 3D images. The action scenes in sports become more dynamic and exciting, documentaries more realistic, educational videos in the kids’ category more captivating.
Whether it’s cooking, travel, fashion or any other interest, there’s something for everyone. In addition to the content, LG plans to pursue further collaborations with global 3D content providers in order to bring the most sought after 3D content to LG customers.
“3D World is a critical part of LG’s long-term strategy which includes controlling more of the 3D ecosystem that CINEMA 3D owners experience,” said Havis Kwon, President and CEO of LG Home Entertainment Company. “With the global roll-out of 3D World, LG is demonstrating its commitment to providing diverse, high quality 3D content.”
3D World will be offered in app-format for CINEMA 3D Smart TVs that were produced in 2011, while 2012 models will use the streamlined card system on the Home Dashboard.

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LG TO INTRODUCE TO EUROPE TOTAL HVAC AND ENERGY SOLUTIONS WITH SUPERB ENERGY EFFICIENCY

Wide Range of High Efficiency Air Conditioning and
Energy Solutions at Mostra Convegno Expocomfort 2012

A woman shows off LG’s Multi V III to visitors in the company’s booth at MCE 2012

SEOUL, MAR. 26, 2012 –- LG Electronics (LG) will present a full lineup of commercial air conditioning and energy solutions at the Mostra Convegno Expocomfort (MCE) 2012 — Europe’s premier air conditioning exhibition — in Milan, Italy. LG will highlight its latest system air conditioning solutions, including the highly energy efficient Multi V III Heat Pump VRF system and the new Hydro Kit, customized specifically for European consumers.
The Multi V III series boasts a 4.58 coefficient of performance and larger capacity per unit with an extended piping length of 1,000m. The Multi V III Heat Recovery System, which is capable of simultaneously heating and cooling different zones with a maximum COP of 7.1, has been honoured as a Class A product and will be separately displayed at the event, “Verso La Classe A 2012”.
Meanwhile, the Hydro Kit, which will be unveiled for the first time at MCE 2012, offers an eco-friendly solution for floor and water heating, as it allows 77 percent savings in energy consumption and 51 percent less emissions compared to conventional boilers. LG will also showcase a range of air conditioning solutions, including the Multi V III Heat Recovery System, the Therma V, the H Inverter and the Prestige Inverter. Highly versatile building management systems will also be on display.
“The innovation that LG is bringing to this industry is unmatched in scope as well as benefits,” said Kam-gyu Lee, Senior Vice President of the System Air Conditioning Business Unit of LG’s Air Conditioning and Energy Solution Company. “We are very confident in our solutions being able to satisfy the needs of European consumers and help improve their quality of life.”

Through its comprehensive and energy efficient HVAC and energy solutions, LG’s AE Company is confident it can significantly increase its sales in Europe as well as achieve USD 10 billion in global sales by 2015.

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LG TO MAKE WISHES COME TRUE THROUGH FACEBOOK EVENT IN CELEBRATION OF THE OPTIMUS L SERIES

LG to Host Optimus L Series Event Inspired by L-Style’s Timeless Philosophy

Facebook event image with the phrase, ‘Make your wish come true with Optimus L Series’ L-Style’ at the top and a front view of Optimus L Series smartphone at the bottom

SEOUL, Mar. 23, 2012 -– LG Electronics (LG) is kicking off the LG Optimus L Series Event, inviting the company’s mobile fans to share their wishes and have the opportunity to live it. This event was designed to promote the Optimus L series lineup, which was unveiled at 2012 Mobile World Congress (MWC) and embodies the timeless, priceless, and endless moment philosophy. This event will be held through LG mobile’s official global Facebook page (www.facebook.com/lgmobile).

Effective from March 21 until May 20, people will have a once in a lifetime opportunity to live out their dreams with LG’s support. LG mobile fans who want to participate in this event first have to submit their Timeless Moment plan, through the submission form on LG’s Facebook page. Fans who submit their stories by April 11 are subject to be among 5 winners, selected based on the votes on the Facebook page (amongst other criteria).

LG will make the dreams of the five winners come true. In addition, the company will introduce each winner’s Timeless Moment journey through a film clip to be shared on Facebook.

“Through this event, LG aims to make our users cherish every moment of their lives and bring mobile fans timeless delights,” said Brian Na, Executive Vice President and the Head of Global Sales and Marketing. “The event is derived from the L-Style philosophy. The Optimus L series’ L-Style was inspired by, and designed to, present timeless fulfillment and esteemed value to our users. We hope our users enjoy and appreciate their lives and we want to be part of it with our phones.”
The Optimus L series lineup’s L-Style is the inspiration behind the event. Its initial lineup includes the Optimus L7, L5 and L3. The Optimus L7 and L5 will soon be available starting from Europe following the launch of the Optimus L3 in early March in Europe.

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LG RECOGNIZED BY RED DOT AND IF DESIGN AWARDS

Prestigious Global Design Awards Recognize Design Excellence in LG’s 2012 Products

SEOUL, Mar. 14, 2012 — Fourteen of LG Electronics’ (LG) 2012 products were recognized by the red dot design awards for their excellence in the field of design. A panel of 30 independent judges considered over 4,500 products from 1,800 manufacturers and designers in nearly 60 countries. In all, LG took 12 red dot design awards as well as two honorable mentions.
LG’s success at the 2012 red dot design awards follows the 14 awards the company received among the 2,923 competing entries at the iF (International Forum) design award earlier in the year. LG Optimus 2.0, an Android-based smartphone interface, was recognized for its unique user interface design. LG was also recognized for being environmentally responsible in designing the MACHJET printer’s packaging using pulp molded recycling buffer material.
“LG’s philosophy is that every LG product incorporates user experience in its design,” said Kun-pyo Lee, head of Corporate Design at LG Electronics. “Our ultimate philosophy to incorporate designs that work but also evoke some emotional response.”
Several of the key products recognized at the 2012 red dot design award include:
LM9600: CINEMA 3D Smart TV
The LM9600 leads LG’s new CINEMA 3D Smart TV lineup for 2012. Alongside its new 3D technology and enhanced Smart TV function, the LM9600 also features LG’s CINEMA SCREEN Design. With a barely visible bezel, the LG9600 offers a 3D viewing experience that is reminiscent of a large-screen movie theater. The barely visible bezel completes the sophisticated design of the new CINEMA 3D Smart TVs which complement even the most elegant of interior decors.
A front view of the CINEMA 3D Smart TV (model LM9600)

Magic Remote
LG’s new Magic Remote brings user convenience through its innovative control modes as well as ergonomic design. The smooth, curved shape accommodates the viewer’s grip, while its new control modes — Voice, Wheel, Pointing and Gesture — have replaced conventional push buttons with a set of modish controls that are intuitive and extremely user-friendly.
A front view of the LG Styler

LG Styler
The Styler clothing care management solution boasts a modern, elegant finish that complements the interior decor of any bedroom, walk-in closet or laundry room. Consistent with the Styler’s premium design, controls are displayed on a front touch panel, illuminated by soft, gentle lighting. The Styler uses steam cycles to reduce everyday wrinkles and unpleasant odors. It also keeps clothes neat and fresh, using a selection of scents that can be subtly infused into the stored clothing items. The Styler is the ultimate solution for maintaining one’s wardrobe with a professional touch.

A front view of the LG bottom-freezer refrigerator (model GB5240AVAZ)

Bottom-Freezer Refrigerator for EU Market
LG’s seamless, modern and sleek bottom-freezer (model number: GB5240AVAZ) is equipped with maximum capacity and Slim Water Dispenser for great looks and convenience. Incorporating Zero Clearance design, the refrigerator doors can be opened up to 90 degrees without bumping into the wall. The new bottom-freezer is also highly energy efficient with a rating of A++, largely due to its Linear Compressor technology.

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FIRST OF LG’S NEW L-STYLE SMARTPHONES COMING TO EUROPEAN CUSTOMERS THIS MONTH

All-in-One Compact Smartphone with Superior Style

A female model holds two LG Optimus L3s and shows its front views in front of LG Optimus L3 advertisement panel

SEOUL, Mar. 2, 2012 –- The LG Optimus L3, a compact smartphone with timeless style first introduced at Mobile World Congress (MWC) 2012 in Barcelona earlier this week, will get its European debut starting March. The Optimus L3 is the first model from the L-Style design series starting this year.
LG Optimus L3 offers users an authentic experience compromising the style and practical technologies. L-Style’s elements, such as Modern Square Style and Harmonized Design Contrast with metallic accents, are revealed on the Optimus L3, emphasizing the premium design heritage born from LG’s design leadership.
Its 3.2-inch display provides the ideal viewing experience on a compact smartphone. As an “on-the-go” socializing device, the Optimus L3 allows for longer talk times and ensures that users always stay connected to their favorite social network with its 1,500mAh battery. Customers even have a variety of options when choosing the color for their device — white, black, hot pink or blue.
“We’ve always believed in the need to offer a variety of smartphone options and many people simply don’t want to pay for a lot of extra bells and whistles.” said Dr. Jongseok Park, President and CEO of LG Mobile Communications Company. “We think the Optimus L3 offers all of basic smartphone-related benefits but in a more premium package that hasn’t been seen before on a smartphone in this category.”
After its European launch, the LG Optimus L3 will make its appearance in Russia and Asia, followed by other markets around the world.
Key Specifications:
o Chipset: 800MHz Processor
o Memory: 1GB(for Storage), 150MB (for Apps), 384MB (RAM)
o Display: 3.2-inch QVGA
o Camera: 3.0 MP
o OS: Android 2.3 Gingerbread
o Battery: 1,500mAh
o Size: 102.6 x 61.6 x 11.7 (mm)

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LG DEMONSTRATED WORLD’S FIRST VOICE-TO-VIDEO CONVERSION OVER LTE NETWORK AT MWC 2012

LG’s LTE Technology Enables Seamless Switching Between
Voice and Video During Phone Conversations

 

Two models demonstrating the world’s first voice-to-video conversion over an LTE network via LG smartphones

 

BARCELONA, Feb. 28, 2012 –- LG Electronics (LG) successfully demonstrated the world’s first voice-to-video conversion over a LTE network at the Mobile World Congress (MWC) 2012. The demonstration, which was based on LG’s proprietary technology, enabled users to switch back and forth between high quality voice and high resolution video call modes during an ongoing telephone conversation. Also demonstrated was a video sharing service, which enables real-time sharing of videos over a LTE network, as they are being recorded.
LG’s LTE voice-to-video conversion process adheres to the IP Multimedia Subsystem (IMS) Profile for Conversational Video Service, the industry standard established by the GSMA to govern the delivery of both video and voice data over LTE. LG will launch LTE-capable smartphones compliant with Conversational Video Service later this year.
“LG will continue to lead in LTE by developing and introducing innovations that consumers can actually experience and benefit from,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “The LTE sector is advancing at light speed and our voice-to-video conversion technology is in the best position to be adopted industry-wide.”
At last year’s MWC, LG successfully demonstrated Voice over LTE (VoLTE) and video calls. Prior to the introduction of LTE technology, high definition video calls on smartphones were not possible, as 3G networks were unable to handle the volume of data at the speeds required for high quality video images.
For more information, please visit the LG stand (8B178) in Hall 8, Fira de Barcelona or visit the online newsroom at www.LGnewsroom.com/MWC2012.
 

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