LG ACQUIRES DAEWOO ENTEC TO BOOST WATER TREATMENT BUSINESS

Acquisition a Key Part of LG’s Plan to Become

Global Leader in Water Treatment Market by 2020

SEOUL, Aug. 28, 2011 -– LG Electronics (LG) today announced that it would acquire Daewoo ENTEC, a market leader in sewage treatment services. The acquisition is a part of LG’s expansion into the water treatment sector, where LG has been steadily increasing its acquisitions and investments, including the establishment of a joint venture, LG-Hitachi Water Solutions Co., to begin operations in October.

With the acquisition, LG will be able to offer a total water treatment solution. The acquisition brings together LG’s advanced capabilities in the engineering, procurement and construction (EPC) and membrane production with Daewoo ENTEC’s marketleading operation and maintenance (O&M) services.

Since entering the water treatment sector in the second half of 2010, LG has undertaken turn-key EPC of medium- and large-size ultra-pure water treatment, pure water treatment and waste water treatment facilities for corporate customers. With Daewoo ENTEC’s strong track record and operational experience working with Korean municipalities, LG plans to expand its water treatment business in the government services sector and aggressively pursue new projects in the global market.

“The global water treatment market is a vast market with more than USD 430 billion (KRW 450 trillion) in sales expected for this year alone,” said Young-ha, Lee, CEO of LG Electronics Home Appliance Company. “With the market expected to grow at an annual rate of 5 percent due to increased pollution and the effects of climate change, we see the water treatment business as a crucial component of LG’s future success.”

In addition to providing total solution services, LG has been actively developing nextgeneration technologies in the water treatment sector. Last year, LG acquired a patent for its Green-Membrane Bio Reactor (G-MBR) technology.

“By 2020, LG aims to emerge as the world’s leading water treatment company,” Lee added. “In order to achieve this goal, we will continue to develop new technologies and methods in addition to looking at other M&A and partnership opportunities.”

# # #

LG TO UNVEIL SAVVY NEW MONITORS THAT REDEFINE DESIGN AND FUNCTION

A front view of the LG IPS 3D monitor D237IPS and a side view of the LG monitor E2391VR

LG’s Newest Top-End Monitors Boast Graceful Design, State-of-the-Art

3D Technology for Wider Viewing Angle and More Vivid Pictures

SEOUL, Aug. 28, 2011 –- LG Electronics (LG) will be taking the wraps off its new highend monitors – the ultra-slim, vivid picture-quality E2391VR and D237IPS -– at IFA 2011 in Berlin, Germany. The E2391VR’s 7.2 mm depth and luxurious acryl finish are sure to make it a hit with style-savvy consumers while the D237IPS boosts LG’s market-leading Film Pattern Retarder (FPR) 3D display technology on IPS panels, for even clearer, brighter 3D images.

“These monitors aren’t just for work and internet browsing, they were designed to be the center of entertainment for any bedroom, study or dormitory,” said Havis Kwon, President and CEO of LG Electronics Home Entertainment Company. “The E2391VR and D237IPS combine elegant design and unique technology to look great in any room and still be able to deliver exceptional images and videos.”

Innovative Design, Brilliant Technology

With its SUPER Slim, 7.2mm depth, the E2391VR takes up the minimum of space while adding a stylish touch to the décor of any interior. With a narrow bezel measuring just 4.35mm, the E2391VR’s screen looks borderless and enables to show wider display. The E2391VR’s hanger-type hinge design makes it easy for users to adjust the monitor to the exact viewing angle they need, ensuring it is always comfortable to watch.

The E2391VR’s SUPER+ Resolution ensures the highest picture quality for any digital content. SUPER+ Resolution prevents any decrease in resolution during format upgrades, while sharpening blurry edges and adding new life to dim colours. The E2391VR also delivers an exceptionally crisp and vivid picture thanks to a contrast ratio of more than 10,000,000:1. What’s more, the E2391VR is highly energy efficient through SUPER Energy Saving technology.

More Realistic 3D with IPS Panel

The D237IPS uses state-of-the-art 3D technology combined with IPS panel, to deliver the ultimate in top-quality, comfortable 3D viewing. The D237IPS boasts “Flicker-Free” certification -– from European quality assurance agencies TÜV and Intertek -– and lower crosstalk, ensuring less dizziness and headaches that users commonly experience with conventional 3D monitors. With a brightness of 100nits, more than twice that of competing 3D monitors, the D237IPS offers a clearer 3D picture to help reduce eyestrain. And LG’s battery-

less, ultra-light 3D glasses provide an extremely comfortable 3D viewing experience for longer periods of time.

The D237IPS ensures there is no colour shift regardless of the angle from which the monitor is viewed and consistent colour and brightness also keep the 3D images realistic. The 3D IPS monitor broadens the viewing angle so that viewers can enjoy 3D from a wider range of positions. Ensuring viewers always have plenty of 3D content to watch, the D237IPS also features an excellent 2D to 3D conversion function.

LG TO UNVEIL SAVVY NEW MONITORS THAT RED

# # #

UNIQUE CRYSTALLINE FINISH AND TOP PERFORMANCE SET LG’S NEW AURORA NOTEBOOKS APART

With Powerful Features and Eye-Catching Designs,

LG S430 and LG S530 Offer an Enticing Package

Rear view of the LG Aurora notebook in Blue with its display open 45-degrees.

SEOUL, Aug. 26, 2011 -– LG Electronics (LG) today announced two new notebooks in their Aurora series — the LG S430 and LG S530. With attractive, brightly colored exteriors and boasting 14-inch and 15.6-inch HD LED LCD screens, the LG S430 and LG S530 offer an alluring design with a sleek, Crystalline Finish, while also delivering outstanding computing power.

The LG 430 and the LG S530 provide an outstanding value package through their ingenious Crystalline Finish lids. Using NCVM (Non-Conductive Vapor Metallization) technology, an innovative coating process that produces a colorful metallic veneer, LG Aurora notebooks have a pellucid, glossy exterior that provides genuine value to customers through improved scratch resistance and a strengthened cover. Bold chamfer cutting around the chassis enhances the slim, sharp feel of the Aurora notebooks, while bold coloring -– in Aurora Purple or Aurora Blue -– delivers the perfect highlight.

“We’ve designed our notebooks to offer a computing experience that is as stylish as it is powerful,” said J.J. Lee, Executive Vice President and Head of LG Electronics PC Business Unit. “With its unique Crystalline Finish, the LG S430 and LG S530 set new standards in design while offering features and functions that can compete with any notebooks in their class.”

The LG S430 and LG S530 include optimized features that let users carry out everyday tasks or enjoy multimedia content with absolutely no frustration. With a second generation Intel^® Core™ i5 processor -– which is 20 percent faster than the previous generation of Intel processors – and an external graphics card, the Aurora notebooks deliver faster, smarter performance. In addition, content-sharing software lets users wirelessly share videos, photos, and music from other DLNA-enabled devices to then enjoy on the notebook.

Supported by the “Crystalline by Aurora” campaign, the LG S430 and the LG S530 will be available in the Middle East, Africa and Asia early September followed by Europe, the Americas and CIS soon after.

UNIQUE CRYSTALLINE FINISH AND TOP PERFORMANCE SET LG’S N

# # #

LG BRINGS SCANNING CONVENIENCE TO IFA 2011 WITH INNOVATIVE MOUSE SCANNER

LSM-100 Saves Time, Space and Creates a Whole New Way of Capturing Images

SEOUL, Aug. 24, 2011 –- LG Electronics (LG) will be opening a new era for scanners at this year’s IFA with the LSM-100, the mouse with a built-in scanner. Incorporating technology specifically developed for the new device, the LSM-100 offers an array of unique functions that blend surprising innovation and user convenience.

Operating the LSM-100’s scanning function is far more convenient than on conventional scanners. While holding the Smart Scan button on the left side of the mouse, the user simply swipes the mouse over the material to be scanned. The scanned image can then be saved in a variety of file types -– PNG, JPEG, TIFF, BMP, PDF, XLS and DOC –- or dragged and dropped into the desired application.

The LSM-100 is also equipped with LG’s Optical Character Recognition technology, which converts scanned text into a Microsoft Word document that can then be edited and manipulated as the user sees fit. By eliminating the need to retype text from print media onto the screen, Optical Character Reader saves users a great deal of time.

The mouse’s compact size belies its big-sized capabilities. Because it’s not limited by a frame, the LSM-100 can scan page sizes up to A3, larger than most conventional portable scanners. Additionally, the scanning technology itself has been upgraded to handle faster pass-over rates, meaning that scanning an A3 sheet can be done smoothly and quickly.

The LSM-100 is also a top-end mouse. The laser sensor is accurate and durable, and the stylish design lends itself to easy, smooth motions as well as providing an ergonomic, comfortable grip.

LG Home Entertainment Company will be participating in IFA 2011 in Berlin, Germany. To see more of LG’s Home Entertainment offerings at IFA, take a “LG 3D World Booth Tour” on HE Media Day on September 1 at 15:00 or at 16:00 in Hall 11.2 of Messe Berlin.

# # #

LG’S NEWEST 3D NOTEBOOK DELIVERS ALL THE THRILLS OF SEEING, SHOOTING AND SHARING IN 3D

With 3D Dual Webcam and an Array of Powerful 3D Features,

LG A530 Adds Another Dimension to 3D Experience

Two models present LG 3D notebooks while one of them holds 3D glasses.

SEOUL, Aug. 23, 2011 –- LG Electronics (LG) today unveiled the LG A530, a premium new 3D notebook offering all the thrills of seeing, shooting and sharing 3D content. A 3D dual webcam above the 15.6-inch Full HD 3D LCD screen lets users shoot their own 3D videos and photos, while a slew of innovative features in a luxurious metalliclook chassis deliver great looks along with an impressive stereoscopic 3D experience.

“With 3D becoming ever more popular, the logical next step is to let users make their own 3D content and watch it on a top-quality 3D screen. And that’s just what our new A530 does,” said J.J. Lee, Executive Vice President and Head of LG Electronics PC Business Unit. “LG is already a leader in the ever-growing world of 3D technology. With the LG A530’s wide range of lineup including 3D HD in addition to 3D Full HD, LG is already leading the 3D notebook market.”

Perfect Thrills with Full 3D Creation with Dual Webcam

Whereas most 3D notebooks offer only 3D viewing, the LG A530 stands alone in providing a full, superior 3D experience, with the ability to see, shoot and share via the 3D dual webcam. With the 3D dual webcam making it simple to create dazzling 3D content, the LG A530 delivers an integrated 3D experience allowing simple, hassle-free playback of 3D content from the notebook to LG’s other cutting-edge 3D devices, such

as smartphones, TVs and monitors.

The LG A530 also lets users easily share 3D content with their friends and family by uploading it to YouTube. And the built-in 3D Space Software -– LG’s new integrated user interface that makes it easy to access 3D video, photos, games and movies –- presents users with an even wider range of 3D options.

Thanks to LG’s proprietary Film Patterned Retarder (FPR) technology, which produces brighter 3D images that are entirely free of flicker, users can watch 3D content on the LG A530 for extended periods without worrying about eye strain or dizziness. The 3D LCD screen, with Full HD 1920×1080 resolution, keeps images brighter than on shutter glasses-type 3D notebooks, meaning richer, more vivid games, movies and pictures.

The LG A530 includes a free pair each of the lightweight 3D glasses and clip-ons, so owners can watch 3D content in complete comfort straight away. In addition, the LG A530 features an SRS Wide 3D Sound system for truly immersive audio.

Unprecedented Performance, Ultimate Convenience

To guarantee exceptional overall performance in addition to its 3D functions, the LG A530 packs a second-generation Intel^® Core™ i7 processor with up to 8GB memory. The new processor delivers 60 percent faster speeds and double the power for playing HD media than the previous Intel^® Core™ i7 processor. In addition, the NVIDIA® GeForce^® GT 555M graphics card boasts 20 percent better performance than NVIDIA^®GeForce^®GT 540M, for the ultimate experience in 3D games and movies.

A built-in solid-state drive (SSD) complements the LG A530’s high-capacity HDD drive, so boot-up times are between 20 and 30 percent faster than on competing notebooks. The speed and convenience is further bolstered by fingerprint access for quick log-in and USB 3.0 transfers data 10 times faster than USB 2.0.

Modern Look, Sophisticated Touch with Diamond Cutting

The LG A530 sports a luxurious, modern exterior in a sturdy, Ebony Black case. Its metallic look has a solid brushed aluminum finish, while the touchpad’s edges have been rounded using real diamonds as the cutting element. A wider touchpad and pebble keyboard make the notebook’s interior more ergonomic and comfortable to use.

LG will be rolling out the premium LG A530 in Europe, the Middle East and Africa this month followed by other markets soon after.

LG’S NEWEST 3D NOTEBOOK DELIVERS ALL THE THRILLS OF SEEING, S

# # #

AT IFA 2011, LG RAISES BAR FOR PLASMA PICTURE QUALITY TO NEW HEIGHTS

Commitment to Plasma Development Results in Superb Picture Quality, Innovations

SEOUL, Aug. 24, 2011 –- At this year’s IFA tradeshow in Berlin, LG Electronics (LG) will be showing how it continues to take plasma technology in new and exciting directions, with breakthroughs that are giving LG TVs the best plasma picture quality in the market. Thanks to developments such as its Photo Mode, which enables the TV to restore photos and video to 97 percent of their original quality, LG’s plasma is winning plaudits from some of the top organizations in display and TV.

“Through our ongoing commitment to plasma, we’ve come up with technology that’s raised plasma picture quality to new heights, and helped rejuvenate the overall plasma TV market,” said Heui-seob Kim, Vice President and Head of the PDP TV Business at LG Electronics Home Entertainment Company. “At IFA 2011, we’ll be taking the chance to show European consumers the true potential of plasma, and how we’re setting

the pace with innovations that deliver real improvements in how viewers can watch and interact with their TVs.”

Photo Mode, one of LG’s most important new advances in plasma, reproduces photos and other multimedia content onscreen with a clarity and resolution that is almost indistinguishable from the original. Compared with the source, Photo Mode reproduces pictures with 95.7 percent of the colour, 96 percent of the hues and 98 percent accuracy in distances. In addition, other effects such as monotone, sepia, oil painting and vignette, ensure that LG’s Plasma TVs deliver near-perfect renditions of photographs.

Thanks to their 97 percent accuracy – the highest in the industry -– LG’s 50-inch and 60-inch PZ950 series Plasma TVs recently won the “Best Photo Display TV” at the Technical Image Press Association (TIPA) Awards 2011. This was the second year in a row that LG had won the award for its Plasma TVs. Comprising 29 member magazines from 13 countries, the TIPA editors vote every year for what they think were the best new products of the last 12 months.

Among the other honours LG’s Plasma TVs have received, the 50PZ550 recently ranked first in a survey of plasma sets in a top U.S. consumer magazine. LG’s Plasma TVs were also the world’s first to be designated THX Certified Displays, a distinction they received at the 2008 Consumer Electronics Show (CES). THX, with its rigorous certification process for cinemas, home audio, home theatre, video and automotive sound components, is the gold standard for audio and visual home entertainment systems.

Ensuring that viewers have no shortage of convenient content options, LG’s Plasma TVs also support HDMI sockets and USBs.

# # #

LG’S CINEMA 3D GAME FESTIVAL GOES GLOBAL

3D Gaming Festival Heads Overseas to Show Gamers

and the Public LG’s Full Range of CINEMA 3D Technology

Visitors experiencing LG 3D smartphones at LG 3D Game Festival in Gamescom.

Seoul, Aug. 22, 2011 – LG Electronics (LG) is taking its successful Korean CINEMA 3D Game Festival around the globe in order to demonstrate to the public the potential of its 3D products in the gaming environment. The events will mirror the energy and excitement that was seen in the highly successful 3D Game Festival in Seoul last June, attracting some 50,000 spectators and contestants.

LG’s 3D Game Festival will be visiting 20 different countries – including Canada, Russia and U.A.E. later this month – so audiences can experience LG’s full lineup of 3D offerings as they did at Gamescom, which took place from August 17 to 21 in Cologne, Germany. Gamescom, the biggest exhibition of game and entertainment in the world, gave more than 250,000 visitors the opportunity to try out LG’s CINEMA 3D TVs, monitors, projectors, home theater systems and the LG Optimus 3D smartphone in a true gaming environment.

Visitors to LG’s booth played some of the newest 3D game titles from Blizzard and were able to experience 3D action on Microsoft’s XBOX Kinect. Utilizing LG’s proprietary 2D to 3D conversion technology, all the games were displayed in thrilling 3D. LG’s lightweight and battery-free glasses worked on all CINEMA 3D products so thousands of spectators were able to watch the action with their own pair of free glasses which they received at the event.

“Hearing about how good our 3D products are is one thing, seeing them in action is quite another,” said Havis Kwon, CEO and President of LG Electronics Home Entertainment Company. “LG is currently the only company offering a 3D experience on such a wide variety of products. At the 3D Game Festivals, thousands of gamers and consumers will be able to see and feel just why LG 3D is generating so much buzz.”

LG’s 3D products will also have a large presence at IFA 2011 in Berlin, which runs from September 2 to 7.

# # #

LG ONCE AGAIN DEMONSTRATES LEADERSHIP IN HOME ENTERTAINMENT WITH TWO TOP AWARDS AT EISA 2011

LG Recognized by Prestigious European Awards for

3D Home Theater Solution and 3D Sound Home Theater System

LG CINEMA 3D Smart TV model 55LW650S and 3D Blu-ray Sound Bar model HLX56S.

SEOUL, Aug. 15, 2011 — LG Electronics (LG) has been honored twice at the European Imaging and Sound Associations (EISA) 2011 Awards, winning the “European 3D Home Theater Solution” prize for its 55LW650S CINEMA 3D Smart TV and HLX56S 3D Blu-ray™ Soundbar, and a “European HT 5.1 System” award for its HX966TZ/TZW Smart 3D Blu-ray™ home theater system. Chosen by representatives of 50 multimedia magazines from 19 countries around Europe, EISA’s awards are among the most prestigious in the home entertainment industry.

“These awards show once again that LG is at the leading edge of home entertainment in Europe, with functions and products designed specifically to appeal to the highly demanding European consumer,” said Havis Kwon, President and CEO of LG Home Entertainment Company. “We’ve plowed enormous effort and resources into creating innovations such as CINEMA 3D and 3D sound, and recognition from industry opinions leaders makes the hard work that much more rewarding.”

LG’s 55LW650S CINEMA 3D Smart TV comes with affordable, comfortable and lightweight glasses, making it the ideal TV for enjoying 3D in bigger groups with friends or family. Solving the scarcity of content that affected previous 3D TVs, the 55LW650S provides a top-of-the-range 2D to 3D conversion function for a limitless supply of 3D viewing. Also, the TV’s sharp, bright 3D picture, which has received “Flicker-Free” designation from TÜV and Intertek, ensures viewers can watch 3D for longer periods of time without the headaches or dizziness that could occur with older 3D TVs.

The 55LW650S delivers more comfortable 3D viewing with its Wide Viewing Angle, which lets viewers see full 3D images from almost any position in front of the TV. And making the 3D viewing experience smarter, the 55LW650S comes with 3D Video-on-Demand and a Smart Share function that makes it a snap to share content between digital devices.

The HLX56S 3D Blu-ray^TM Soundbar blends perfectly with the 55LW650S to produce the ultimate in 3D home entertainment. This stylish and compact device provides topquality 3D Blu-ray^TM playback, along with 4.1Ch and 430W of power for a lush and engaging sound. The wireless subwoofer adds a fuller, more stereoscopic edge to the soundtrack, while Wi-Fi Direct™ enables simple file sharing without the need for a wireless hotspot. With the full range of Smart TV functions, the HLX56S also provides simple access to the full range of LG’s Premium Content, while LG Remote lets users turn their iPhone or Android smartphones into remote controls via an easily downloadable app.

The HX966TZ/TZW is an essential addition to any home entertainment experience, with 3D Blu-ray^TM playback and 1,100W of vivid, powerful sound. A wall-mountable, premium aluminum design gives the system a clean, unobtrusive look, while Wi-Fi DirectTM and LG Smart TV deliver the very best in online entertainment and Premium Content from global and local providers. The HX966TZ/TZW has access to the growing range of custom-designed LG Apps, and making things even more convenient, the system can be controlled via LG Remote and is also equipped with two HDMI in and one out. Wireless rear speakers add an extra edge to the sound, while reducing the number of unsightly cables in living rooms.

# # #

LG’S NEWEST MINIMALIST NOTEBOOK DELIVERS SUPERVIEW WITH SLIM BEZEL AND LATEST IPS DISPLAY

LG P220 Offers Premium Viewing Experience, Easy Mobility, Uncompromising Performance

SEOUL, Aug. 10, 2011 –- LG Electronics (LG) today introduced the LG P220, a new premium notebook offering a superb viewing experience in a sleek, compact, lightweight body. With a three-sided Real Slim Bezel and advanced IPS (in-plane switching) display allowing for vibrant images at any angle, the LG P220 delivers brilliant, 12.5-inch widescreen viewing in a package the size of an 11.6-inch notebook.

“Notebook design has hit a crossroad where users want bigger screens but aren’t willing to sacrifice portability or keyboard comfort,” said J.J. Lee, Executive Vice President and Head of LG Electronics PC Business Unit. “Other 12-inch notebooks just haven’t achieved such an effective balance between compact body and wide screen. Through its narrow bezel and a wider, higher quality viewing angles, the LG P220 achieves new levels of notebook satisfaction, by offering wide screen viewing on a compact device without any sacrifices in performance and mobility”

Incomparable SuperView with Real Slim Bezel and Advanced IPS Display

With SuperView, LG’s premium display package, the LG P220 sets new standards in displays with a viewing experience unrivalled on any 12-inch class notebook. The enhanced Real Slim Bezel on the left, right and top sides of the screen allows the LG P220 to showcase a 12.5-inch screen in 11.6-inch compact body.

The LG P220’s IPS display ensures a wider viewing angle so users can enjoy brilliant, sharp images regardless of the angle of view. The LG P220’s picture quality remains consistently excellent with no color distortion from any angle within a 178 degree viewing arc. Compared with competing models in the same class, LG’s IPS display increases color shift angles by up to 60 percent so multiple users can watch the screen together without any loss in image quality.

Minimalist Form Factor, Uncompromising Mobility

Inspired by the design heritage of its predecessor, the iF Design Award-winning LG P210, the LG P220 blends minimalist design with a clean and modern look. The LG P220’s sleek and neat exterior comes in three enticing colors – White Pearl, Pink Pearl, and Blue Pearl – letting owners add a personal touch to this stylish unit.

With a body as light as conventional 10-inch netbooks but 30 percent slimmer, the LG P220 is the perfect companion for the working professional who also enjoys a bit of multimedia on the side. Tipping the scales at just 1.3kg with depth of 20.9mm, the LG P220 is as portable as any 12-inch notebook on the market today.

Mighty Performance that Lasts

Thanks to its second-generation Intel® Core™ i5 processor, users can work or play 30 percent faster and with graphics that are three times sharper than on notebooks equipped with the previous generation Intel® CoreTM i5 processor. Users can wirelessly share videos, photos, and music with other DLNA-enabled devices through built-in content sharing software. What’s more, optimized power handling allows for the viewing of three full-length movies consecutively on one charge.

The LG P220 notebook will be available in Korea starting this month followed by European markets soon after.

(※ Some features apply only to selected models. Specifications are subject to change without notice and may vary from those shown in different regions and countries.)

# # #

LG TAKES 3D TVS TO NEW HEIGHTS WITH NANO FULL BACKLIT LED, SMARTER FUNCTIONS

Next Generation CINEMA 3D TVs from LG get Smarter with

Instant Connectivity, Superior Picture Quality

SEOUL, Aug. 2, 2011 -– Today in Seoul, Korea, LG Electronics (LG) took the wraps off its newest development in home entertainment, the LW980S. The LW980S is a topof-the-class TV that combines LG’s advanced CINEMA 3D technology, Smart TV functions and NANO FULL LED all in one sleek package.

“The LW980S is the crown jewel of TVs as it includes the most advanced technologies and features we’ve developed at LG over the years,” said Havis Kwon, President and CEO of LG Electronics Home Entertainment Company. “We’ve set a new benchmark in connectivity, picture quality and sheer viewing enjoyment.”

Addressing one of the big sticking points of conventional 3D TVs, the LW980S comes with comfortable, lightweight glasses that don’t need to be recharged and are easily replaceable. The LW980S tackles the thorny issue of not enough content with a proprietary 2D to 3D conversion technology that guarantees a ready supply of shows and movies in high quality 3D.

CINEMA 3D, the world’s first 3D display technology to receive “Flicker-Free” certification from TÜV and Intertek, two of Europe’s most reputable testing agencies, means that viewers no longer have to worry about the dizziness or disorientation they might experience watching other 3D TVs. Also, Wide Viewing Angle ensures they can watch the TV from practically any position in front of the TV, whether sitting, leaning back or lying down. Together with the affordable glasses, this makes the LW980S perfect for watching in larger groups.

And with 3D Video-on-Demand – available through LG Apps – viewers will never be short of exciting, top-quality content to watch at home. Using the Magic Motion Remote Control, LW980S users get access to all the Premium Content they could want with just a couple of clicks on the mouse-like control. Moreover, Smart Share makes it a cinch to share content between the user’s TV, mobile phone and other digital devices.

The LW980S’s viewing experience is further enhanced by LG’s unique NANO FULL LED lighting technology. Via an extremely thin film printed with minuscule dots, NANO FULL LED disperses light more evenly across the screen, to create brighter, clearer and smoother pictures. TruMotion 400Hz ensures those pictures stay silky smooth, no matter how fast the action.

LG’s LW980S will be shown to international audiences for the first time at Internationale Funkausstellung Berlin (IFA Berlin), the global trade show for consumer electronics and home appliances taking place from September 2-7 in Germany.

# # #

LG BEGINS GLOBAL ROLLOUT OF REMOTE CALL SERVICES FOR OPTIMUS SMARTPHONE USERS

With Intelligent and Easy Access, New Services Offer Instant Customer Care Anytime, Anywhere

SEOUL, Aug. 1, 2011 — LG Electronics’ (LG) remote customer care services, which includes a pre-loaded Remote Call application and the LG FOTA (Firmware Over-the-Air) system, will now be made available to user worldwide, following the initial roll-out in Korea. This makes LG the first mobile phone manufacturer to offer remote maintenance services as a way to diagnose software problems and to distribute software upgrades direct to customers’ phones.

Thanks to the services’ instant support via a 3G or Wi-Fi network, consumers no longer need to visit an LG Customer Information Center (CIC) if a problem arises with their smartphones. This convenience has already drawn compliments from many customers in Korea, who have benefitted from the service since May.

“Convenience is what LG is about and remote call services fit our brand character perfectly,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “LG is leading the way in virtual services and follow-up care for our customers everywhere. Being there for customers from A to Z is a key priority for us.”

LG’s remote call services are available on premium Optimus smartphones, including the LG Optimus 2X, the LG Optimus Black and the LG Optimus 3D. With the pre-loaded “Remote Call” application¹ users can diagnose their phone’s problems without having to visit a repair shop.

Once registered, LG CIC agents will be able to wirelessly access the owner’s Optimus smartphone. For security purposes, LG technical staff will not be able to access any personal information — including emails, messages, calendars or pictures — without the users’ consent.

Using the convenient, intelligent LG FOTA system and pre-loaded FOTA application, owners will also receive regular alerts of the most current updates. The system makes it extremely convenient for customers to keep their phones up-to-date with the very latest functions and features without the need to connect to a PC or visit a service center.

LG’s remote customer care services will be made available to customers in Europe, the Asia Pacific region and South and Central America throughout the second half of the year.

¹ Availability of Remote Call application varies according to operators and countries.

# # #

LG ANNOUNCES SECOND-QUARTER 2011 FINANCIAL RESULTS

A picture of LG Twin Towers in the daytime

Net Profit Turns to Black with High-End Products,

Aggressive Cost Cutting, and Improved Investment Income from Affiliates

SEOUL, July 27, 2011 — LG Electronics (LG) today announced unaudited consolidated financial results based on IFRS (International Financial Reporting Standards) for the three-month period ending June 30, 2011. The turnaround in net profit reflected steady improvements in its businesses and successful cost-reduction efforts, in line with analysts’ estimates.

Sales and Profit

LG posted consolidated second quarter 2011 revenues of KRW 14.4 trillion (USD 13.3 billion) a 9.3 percent increase from the previous quarter. After two consecutive quarters of losses, LG turned the corner with a net profit of KRW 108 billion (USD 99.6 million). LG reported an operating profit of KRW 158 billion (USD 145.8 million) this quarter, a 21 percent increase from the previous quarter and a 25 percent increase from the previous year, thanks to higher profitability for the TV business and reduced losses in handsets.

LG Home Entertainment Company posted a quarter-over-quarter sales increase of 2.7 percent to KRW 5.4 trillion (USD 5.0 billion) thanks to higher revenues from LED LCD TVs, its new CINEMA 3D TVs and general business growth in developing markets. The HE Company posted a KRW 90 billion (USD 83.0 million) operating profit in the second quarter, a 10 percent increase over the previous quarter as a result of better product mix and cost controls. The company expects to see sales continue to rise with the anticipated strong consumer acceptance of its film patterned retarder (FPR) CINEMA 3D TVs as well as smart TVs.

LG Mobile Communications Company reported an 11.6 percent increase in sales in the second quarter compared to the previous quarter, to KRW 3.25 trillion (USD 3.0 billion). While recording a loss of KRW 54 billion (USD 49.8 million), operating income showed strong improvement, reducing losses from the previous quarter by almost half. The company continues to strengthen its global competitiveness by launching a mix of competitive smartphones and its continued investment in R&D.

LG Home Appliance Company posted record-high quarterly sales of KRW 2.9 trillion (USD 2.7 billion) from April to June 2011, a 6.9 percent increase from the previous quarter and a 6.0 percent increase year-over-year, primarily due to strong sales in emerging markets. Although revenue grew and product offerings improved, operating profit of KRW 51 billion (USD 47.1 million) reflected an increase in raw material costs, appreciation of the Korean won and greater market competition. The Home Appliance Company intends to maintain its market leadership by introducing more energy-efficient and “smarter” products in the second half while continuing to control costs.

LG Air Conditioning and Energy Solution Company grew its second quarter revenues by 29.2 percent quarter-over-quarter and 15.3 percent year-over-year to KRW 1.9 trillion (USD 1.7 billion) by focusing on product quality and launching new products with superior features. The company posted a KRW 44 billion (USD 40.6 million) operating profit, a 13 percent increase quarter-over-quarter. Operating profit margin was 2.3 percent in light of higher raw material costs and unfavorable foreign exchange rates. Although the market is entering its slow season, the company still expects demand to increase in key strategic regions.

2011 3Q Business Direction and Prospects

LG Electronics expects to see modest growth year-over-year in the third quarter of 2011 with new product launches in major categories and creative marketing activities across its various 3D products. For the long-term, the company will continue to strengthen profitability through aggressive cost innovation and strategic investments in existing as well as new business areas.

2011 2Q Exchange Rates Explained

LG Electronics unaudited earnings results are based on IFRS. Amounts in Korean won (KRW) are converted into US Dollars (USD) at the average rate of the three month period in each corresponding quarter: KRW 1,084 per USD (2011 2Q) and KRW 1,163 per USD (2010 2Q).

Earnings Conference and Conference Call

LG Electronics will hold a Korean-language earnings news conference on July 27, 2011 at 16:00 Korea Standard Time at the Woori Investment & Securities Building (4F, Woori Art Hall, 23-4 Yeouido-dong, Yeongdeungpo-gu, Seoul, Korea). An Englishlanguage conference call will follow on July 28, 2011 at 10:00 Korea Standard Time (01:00 GMT/UTC). Participants are asked to call 82 31 810 3069 and enter the passcode 9084. The corresponding presentation file will be available for download at the LG Electronics website (http://www.lg.com/global/ir/reports/earning-release.jsp) at 13:00 on July 27. Please visit http://pin.teletogether.com/eng/ and pre-register with the passcode provided. For those unable to participate, an audio recording of the news conference will be available for a period of 30 days after the conclusion of the call. To access the recording, dial 82 31 931 3100 and enter the passcode 142620 when prompted.

# # #

LG TAKES LEADING ROLE IN ENVIRONMENTAL SUSTAINABILITY PROGRAMS

Programs Aim to Enhance Product Recycling, Hazardous Substance Management,

Energy Conservation, and Environmental Stewardship

SEOUL, July 21, 2011 -– LG Electronics (LG) is furthering its commitment to “Green Management” by empowering its business units and subsidiaries to take greater responsibility for the entire lifecycle of LG’s products, from production to disposal.

LG has joined the Basel Action Network (BAN), a non-governmental organization (NGO) based in Seattle, Wash. that monitors the trade of toxic products and fights environmental degradation. LG and BAN plan to work together to expand the scope of “e-Steward Enterprise,” a program designed to encourage the responsible disposal of electronic goods, which has previously been limited to North America and the UK. As part of the agreement, LG and BAN hope to jointly develop and participate in the “Global e-Stewards Enterprise” program, enabling companies to responsibly recycle electronic e-waste worldwide.

BAN is the best-known NGO in North America dealing with the verification of waste disposal companies, developing programs for toxin management and the surveillance of hazardous articles. The aim of the agreement between LG and BAN is to further protect the environment by sharing LG’s knowledge with respect to cutting-edge electronics development processes and BAN’s unique stewardship capabilities.

Earlier this year, LG was named exclusive consumer electronics partner of the “Keep America Beautiful” (KAB) environmental organization in the United States. LG is a top national sponsor of KAB’s Great American Cleanup and America Recycles Day. Approximately 1.5 million tons of used electronics have already been collected this year with the help of a million participants.

According to LG’s Environment Report released this week, almost 200,000 tons of used electronics products had been collected globally, an increase of 19 percent over the previous year. LG is cooperating with the city of Ulsan, a major industrial and manufacturing center in Korea, to collect used electronics parts free of charge. Over the first half of 2011, LG collected 279 tons, including 2,240 refrigerators, 115 washing machines and 3,545 mobile phones, as well as various other products in Ulsan.

What’s more, LG is the first company in Korea to have signed a collection agreement with a local government. In this case, Ulsan takes responsibility for collecting the used electronics for free and LG takes on the task of processing them using eco-friendly methods. This agreement is a small but important piece of LG’s overall plan to increase the quantity of used electronics goods year by year, while improving the company’s resource recycling capabilities and management of hazardous substances.

LG is also leading the way in bringing the most high efficiency products to market. The company was recently recognized by the U.S. Environmental Protection Agency and U.S. Department of Energy for having eight LG televisions and five LG washing machines — more than any other manufacturer — qualify for the “ENERGY STAR® Most Efficient” label. The ENERGY STAR Most Efficient designation recognizes the most efficient products among those that qualify for the ENERGY STAR.

“In the 21st Century, multinational companies like LG must step up and take a greater role in working to protect the environment. This commitment is not just about recycling; it is about making changes to the entire production process, right from the factory floor all the way to the final disposal of the product,” said Jong-min, Shin, Vice President of LG’s Eco Strategy Team. “LG understands this commitment and what it means to our customers, and the company is working hard to become a global leader in this regard.”

# # #

LG RAISES THE ANTE WITH TWO NEW GINGERBREAD SMARTPHONES

A model holds up LG Optimus Pro and shows its front view while LG Optimus Pro and LG Optimus Net are displayed in front of her

LG Optimus Pro and Optimus Net Bolsters Company’s Strength

in Offering “Androids For Everyone”

Seoul, July 15, 2011 -– LG Electronics (LG) today introduced two additions to the LG Optimus Series of smartphones — the LG Optimus Pro (LG-C660) and the LG Optimus Net (LG-P690) running on the latest Android 2.3 platform. Known as “Gingerbread,” version 2.3 of Google’s Android mobile operating system offers enhanced multimedia support, enhanced power management and better gaming support.

“Today’s customers want genuine choice, phones with a different mix of features and technology for different segments of the market,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “And that’s precisely what we’ve done with Optimus Pro and Optimus Net, two completely new devices which enhance LG’s reputation as the company with an Android smartphone suitable for everyone.”

LG OPTIMUS PRO — Simple Social Networking with Both QWERTY and Touch

The first LG Optimus smartphone with a portrait bar QWERTY keyboard, the LG Optimus Pro offers the best of both a physical keyboard and touch display. The 2.8-inch display provides quick navigation while the QWERTY keyboard is ergonomically designed for fast and accurate typing. Dedicated hotkeys for email and scheduler enable instant access for enhanced speed and convenience. Optimus Pro will be available in white, titan, as well as black.

LG OPTIMUS NET — The Next Generation of Social Communication

Featuring LG Social+™, the Optimus Net combines the most popular social networking portals in one convenient widget right on the homescreen. With a single click, users can multitask between updating their status on Facebook and Twitter while reading their friends’ social media feeds on the same screen. The integrated social widget provides one-click photo sharing with multiple social media accounts from the home screen. In addition, the 3.2 HVGA (320 x 480) display delivers clearer, sharper viewing of multimedia content while the LG SmartShare™ function allows easy sharing of content with other DLNA-friendly devices.

Specifications for the Optimus Net will vary market by market. Depending on the carrier, some of the phones in Europe will be Near Field Communication (NFC) capable for mobile payments. The North American version will include a QWERTY keyboard and in Brazil, China, Asia and the CIS region, the Optimus Net will be dual SIMcompatible. The phone will be available in white, as well as black.

Both the Optimus Pro and Optimus Net boast the largest 1500mAh battery in their class and an 800 MHz CPU, ensuring longer, better performance.

The two smartphones will be available starting this summer, rolling out in 30 markets beginning in Europe.

# # #

LG LEADING THE WAY IN GLASSES-FREE 3D

LG D2000 Monitor with Eye-tracking Technology Delivers

Naked Eye 3D With Ultimate Comfort and Convenience

A model poses with LG’s glasses-free 3D monitors (model D2000).

# UPDATE: Model number is D2000 in all markets other than Korea. Korea model number is DX2000.

SEOUL, July, 13, 2011 –- LG Electronics (LG) today unveiled the world’s first glassesfree monitor utilizing eye-tracking technology to maintain an optimal 3D image from a range of viewing angles. The 20-inch D2000 monitor was developed as a fully functional entertainment display capable of reproducing games, movies and images in all their realistic glory.

“With a full lineup of 3D TVs, laptops, projectors and smartphones, LG Electronics is by far and away the industry leader in all things 3D.” said Si-hwan Park, Vice President of the Monitor Division at LG’s Home Entertainment Company. “LG’s position has always been that 3D will and must eventually function without glasses. The D2000 is a look at what the future has in store.”

The D2000’s 3D effect comes courtesy of glasses-free parallax barrier 3D technology, and the application of the world’s first eye-tracking feature to the monitor. The combination of parallax barrier and eye-tracking in a single unit promises to open up new horizons for glasses-free 3D products.

Existing glasses-free 3D technologies generally require viewers to stay within a tightly restricted angle and distance to perceive the 3D images. However, the D2000 has done much to resolve this issue, allowing viewer much freer movement and more comfortable viewing. Eye tracking in the D2000 works via a special camera sensor attached to the monitor which detects changes in the user’s eye position in real-time. With this information, the monitor calculates the angle and position of the viewer and adjusts the displayed image for the optimal 3D effect.

In addition to playing back existing 3D content, the D2000 has a highly refined 2D to 3D conversion feature which adds a new dimension to existing movies and game playing.

The D2000, available in Korea this month, will be introduced in other markets around the world in the latter part of 2011.

# # #

LG Newsroom