While many lament the lack of social and entertainment options during this pandemic, one group of consumers that haven’t been very visible is the cinephile. This might be because social distancing offers the perfect opportunity to dim the lights and recline back with a good movie on Netflix. But as many are discovering, the TV experience leaves much to be desired when it comes to recreating that actual cinema experience which many are beginning to crave.

Leave it to LG to come up with the perfect solution.

With its latest CineBeam projector, LG Electronics has created a compelling, compact alternative to the big-screen TV, one that offers impressive picture quality, access to thousands of movie choices through popular streaming apps, and an image size that can genuinely be called “cinematic.” LG CineBeam 4K is also the simplest way to turn a living room – or any room in the house for that matter – into a movie theater, its relatively compact size and exceptionally convenient setup making it one of the easiest projection systems to install and use ever designed.

Able to project sharp, vivid 4K (3,840 x 2,160) images up to 300 inches in diagonal, this projector can transform almost a whole wall into a movie screen, or the ceiling if you prefer to watch from bed. At that scale, you can see every detail in every scene and enjoy watching your favorite actors and actresses in near-life size. But unlike a movie theater, this innovative home solution boasts picture quality that looks just as great with the lights on thanks to LG’s Brightness Optimizer technology and 2,700 ANSI lumens of brightness.

Cinephiles might point out that for a truly authentic movie theater-like experience, it takes more than just a wall-size picture. With Real Cinema Mode turned on, LG CineBeam fully preserves directors’ creative intentions by projecting , the same rate of the original source and how it’s shown in actual cinemas. Meanwhile, LG’s TruMotion ensures movement is rendered fluidly without blur, making action fight scenes and dizzying car chases all the more realistic.

Just as impressive as its picture quality is the sheer convenience and flexibility that CineBeam offers. An ultra-short throw projector, this model can be positioned near the wall or projection screen or anywhere else in the room due to its horizontal and vertical lens shift and 1.6X zoom. And because this LG CineBeam is so easy to transport from room to room and set up in a flash, there’s no need to spend any money or time installing this projector in the ceiling.

The content you love to watch is never far away on LG CineBeam. LG’s user-friendly webOS smart platform provides quick access to major streaming service apps such as Netflix, Disney+, Amazon Prime Video and Hulu, as well as popular sites such as YouTube via the browser.^* And there’s always screencasting and wireless mirroring from a laptop or smartphone for more convenient viewing options.

The innovative, portable and extremely easy-to-use LG CineBeam is like having your own personal theater in your home. The difference being that you have the best seat, picture quality is second to none, intermission is any time you like and most importantly, there’s never a line for popcorn.

With LG CineBeam, movie night just got a whole lot better.

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Images simulated to enhance features, may differ from actual use. 

^* Services may vary depending on models.

On the bright side, 2020 has given many of us more time to perfect our culinary skills. What’s more, cooking at home made a dramatic comeback this year, evident by the booming success of meal kit delivery services such as Blue Apron in North America, Hello Chef in the Middle East, Mindful Chef in Europe, iFood in Latin America and Deliveroo in Asia. In fact, the pandemic is helping drive the meal kit market to grow by 13 percent (CAGR). ¹

The biggest benefit of meal kit subscription services is that they deliver a solution to the biggest chore when it comes to cooking at home – shopping for ingredients. And or those without extra large pantries or cupboards at home, going out frequently to replenish one’s inventory of ingredients is probably not going to be anyone’s favorite chore during the pandemic.

To encourage and inspire even more cooking at home, LG Electronics (LG) has introduced a new digital campaign named the Pantry Dish Challenge. Running throughout Europe, Latin America, the Middle East and Africa until the end of December, the delightfully delicious campaign challenges consumers to create culinary magic using only the ingredients they have on hand in their pantries and refrigerators, and then share their recipes for others to recreate and relish.

With its complete range of innovative kitchen appliances, LG makes it easy to cook delicious and nutritious food in the comfort of your home. The company’s appliance lineup helps ensure the entire process, from food storage right through to cleanup and everything in between, is both efficient and pain-free. Here are some tips from LG that can help you get the most out of the home cooking experience, whether you’re joining in the fun of the Pantry Dish Challenge or simply looking to get better results in the kitchen.

 #1: Keep it Fresh

Since making frequent trips to the grocery store is not recommended during these times, it’s important to have a refrigerator that can keep all of your ingredients fresher for longer. LG refrigerators feature advanced technologies that create the ideal conditions for preserving the taste and texture of food; HygieneFRESH⁺™ eliminates bacteria and odors² while LINEARCooling™ keeps temperature fluctuations within ±0.5 degrees Celsius to boost food freshness³ and energy efficiency at the same time.

#2: Enjoy Cooking Made Easy

Once you’ve chosen a recipe and prepped all the ingredients, LG’s cooking appliances are ready to help give your culinary creation that professional quality that will have your family or roommates savoring every bite.

More than just a microwave, LG NeoChef™ can cook, reheat or defrost all types of food with ease, while the company’s InstaView™ oven range with Air Fry can cook up yummy fried treats that taste great, but are much healthier than the deep-fried fare offered at most takeout restaurants.

And for those who don’t have the time or inclination to invent their own dishes, LG and foodie partners Innit,SideChef, and Drop can help take all the stress out of figuring out what to make. Seamlessly integrated with LG smart ovens and ranges, the Innit, SideChef, and Drop apps provide access to thousands of recipes with simple to follow step-by-step instructions. LG’s appliances can even set the right temperature and function settings based on the selected recipe, helping you on your way to a deliciously easy cooking experience.

#3: Let LG’s Appliances Do the Cleaning Up

After enjoying the fruits of your labor, it’s time for the inevitable cleanup, and that’s where the LG QuadWash™ dishwasher shines. Featuring LG’s outstanding steam technology, it not only removes stains and food debris with ease, but also effectively reduces the presence of germs and contaminants. ⁴ So, sit and relax while the company’s hygiene-enhancing, high-performance dishwasher delivers a thorough yet gentle cleansing that ensures spotless dishes and gleaming glassware every time.

Removing food residue from LG’s oven or microwave post-cooking is also a cinch thanks to the company’s chemical-free EasyClean™ feature. Just spray with water, wait 10 minutes while EasyClean generates high pressure steam, then simply wipe the oven walls down with a damp cloth.

#4: Share Your Pantry Dish Challenge Creation with the World

If you’ve decided to get inventive and want to take up the LG Pantry Dish Challenge, all you have to do is post a photo of your masterpiece on Instagram accompanied by the hashtags #LGCookingChallenge, #LGPantryDishChallenge, #LGOven and #LGNeoChef. And don’t forget to present your dish in a visually appealing way to help your chances of winning great prizes, including LG kitchen appliances!

Cooking at home is more than just a way to feed ourselves in the absence of being able to dine out. It is an opportunity to come together, create shared memories and enjoy the warmth and healthfulness of delicious food prepared with love and care.

To join in the fun of LG’s Pantry Dish Challenge, follow LG social accounts in your country or click here.

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¹ https://www.grandviewresearch.com/industry-analysis/meal-kit-delivery-services-market?utm_source=prnewswire&utm_medium=referral&utm_campaign=cg_04-jun-20&utm_term=meal-kit-delivery-services-market&utm_content=rd1

² Certified by Intertek for removing up to 99.999 percent of bacteria and minimizing odors. Tests conducted on LG’s photocatalytic antibacterial filter with UV LED module (LG HygieneFresh+™) following ISO 27447 test methods.

³ Based on UL test results using LG’s internal testing method of measuring average peak to peak temperature fluctuation in the fresh food compartment in refrigerator models GBB72NSDFN and B607S. No load and normal temperature setting. Results may vary by model and in actual usage. 

4 Tested by NSF International using LG model LDT7797ST based on NSF/ANSI 184 standard. Standard confirms that residential dishwasher can achieve minimum 99.999 percent or 5-log reduction of bacteria when operated on sanitizing cycle.

For youngsters following their passion and hoping to one day play their favorite sport for a living, getting to meet and train with one of the greats of the game is undoubtedly a dream come true. In Greece, where basketball has arguably become the national sport, LG Greece offers talented, young athletes the chance to learn from one of the true legends of European basketball with its LG Athletes of Tomorrow program.

Running since 2018, the program is part of LG Greece’s Life Is Good When You Participate platform, aimed at encouraging children to get out and enjoy the healthy benefits of exercising, whether through team sports or individual pursuits.

A collaborative effort with the Eurohoops Academy of basketball, LG Athletes of Tomorrow offers 20 training scholarships to the young hoop hopefuls between the ages of 7 and 14 who come out on top in the LG Skills & Drills Contest.

Those that make the grade then get to take their game to the next level under the tute-lage of Thodoris Papaloukas, who helped put Greek basketball on the map and inspired the likes of current NBA superstar Giannis Antetokounmpo and his now NBA champion brother, Kostas Antetokounmpo. Papaloukas was named to the EuroLeague 2000-2010 All-Decade Team and was known for his creativity, poise and leadership on the basketball court.

The skills contest, in September attracted 60 participants – less than previous years but still very positive – and was followed widely online with the competition page netting more than 25,000 visitors.

All necessary health and safety precautions were taken, with courts, balls and all equipment sanitized at regular intervals, while the kids themselves were divided into smaller-than-usual groups for each drill. This year’s winners have since begun training with Papaloukas and his top coaching staff at the Eurohoops Academy and will continue to learn there until June 2021.

Established in 2017, the Eurohoops Academy represents the personal vision of Papaloukas and the fruition of his goal to create a “home” for basketball in his native Greece. Thanks to the passion and knowledge of its founder and his staff, the Academy has quickly gained a reputation as the place for gifted young players to hone their skills and develop their craft on the court.

During the first training session, LG’s budding basketball stars met with the director of the Academy and LG representatives who delivered an overview of the program and informed them of all the special rules and protocols put in place to help keep them safe during this period of social distancing.

“This is unreal!”

A new member of the LG Athletes of Tomorrow team couldn’t hold back his excite-ment when he learned he had earned a spot in the Academy. “I can’t wait to develop my skills and meet new friends… and still can’t believe I met Thodoris Papaloukas, who’s my dad’s all-time favorite player!”

More than just a dream come true for the 20 Greek youngsters now training with a living basketball legend, LG’s program is also a timely reminder to everyone that Life’s Good when you participate, stay active and follow your passions.

By LG Greece Staff

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Being able to distinguish one smartphone from another these days can be challenging, to say the least. Outside the number and placement of camera lenses and whether the front camera peeps through a notch or punch hole, the basic form and functionality of most smartphones remains largely the same. Unfortunately, so is the user experience they offer.

Luckily for consumers, 2020 saw the arrival of LG WING, a smartphone that breaks with convention to deliver a new form factor and exciting, new usability opportunities. At the core of LG WING’s uniqueness is a screen that rotates 90 degrees to reveal a second display underneath – a design configuration that presents mobile users with a dramatically different experience and a near-infinite range of multitasking opportunities.

So how did LG Electronics (LG) come up with its latest and arguably most transformative mobile innovation? Let’s hear from some of the creative and highly skilled people who took the LG WING from concept to reality.

“The idea for the WING first came to me on the subway,” recalls Hong Shin-tae, a senior product planner at LG Mobile’s head office in Seoul. “I observed a passenger repeatedly rotating his smartphone while playing a game and texting at the same time. So I thought having separate displays would offer many different possibilities for using two apps at once.”

The team behind LG WING were forced to come up with creative solutions on their own since a device like this had never been developed before in the industry. Even from the very beginning the team recognized that the key to success would be in designing a hinge that would perform reliably over thousands of rotations.

“The solution was to incorporate a hydraulic damper inside the hinge to reduce friction when rotating the screen back and forth thousands of times,” said Jeong Min-yong, a member of the LG WING development team. “And we employed a dual lock mechanism to disperse the force generated when swiveling the screen helping to ensure that the hinge will be stabile over a longer period of use.”

The time and energy LG invested in refining the hinge mechanism has resulted in a swiveling motion that feels both smooth and secure. In internal testing, the main display of LG WING was rotated 90 degrees over 200,000 times* – equivalent to 100 swivels per day everyday for five and a half years – far longer than the ownership period of most smartphones today. That’s equivalent to one swivel every ten minutes in an 18-hour day.

Another challenge the designers had to overcome was how to keep the thickness and weight of the two-screen device to their bare minimum without sacrificing durability. “Luckily, there was a product in a different division of LG to turn to for reference,” said senior director Kim Jae-geun.

That reference product was the LG gram, a thin and light laptop.

“LG’s laptops use lightweight materials and have an optimized internal structure so following this formula, we managed to reduce the weight of LG WING by 54 grams and its thickness by 2 to 3 millimeters by its final design.”

An innovation that may initially go unnoticed is the first pop-up camera on an LG phone. The front-facing camera is hidden from sight, popping into view when needed for taking selfies or when using the Dual Recording function. And because it sits inside the phone in its own housing, there’s no cut-out, notch or other opening to disrupt the flow of the display.

Speaking of Dual Recording, LG WING can record footage using both the front and rear cameras simultaneously, a perfect way to capture the action and one’s reaction in the same shot. Hwang Yong-rak, an engineer in LG Mobile’s camera division says this is a must-have feature for today’s content creators, “The creative possibilities are nearly endless and the convenience of being able to cross-edit two videos and save them together or separately is something I’m sure creators will love as much as we think they will.”

New form factor, new experiences, new usability – LG WING is a smartphone that differentiates itself from every other competitor in so many compelling ways. If initial reactions are anything to go by, LG WING is breathing new life into the mobile space and pushing the industry forward by offering new benefits and capabilities that are only a swivel away.

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* Figure based on LG Electronics internal quality testing. Actual hardware durability will vary depending on usage habits and conditions.

The three winners of LG’s Life’s Good Music Project have released their collaborative song, created with guidance from Grammy Award-winning artist, H.E.R. The uplifting and inspirational song celebrates life and delivers a message of hope to the world during these difficult times.

Launched in August as part of LG’s Life’s Good campaign aimed at supporting and encouraging young voices, the Music Project drew over one thousand submissions from gifted musicians based in countries all over the globe. The contest also created significant buzz online and across social media, with related videos generating some 60 million views.

Winners Claire Ernst of Nashville, Tenn., Andrew Music Williams of Long Beach, Calif., and Jake Chapman of Los Angeles, Calif., won the chance to create a song coached by the acclaimed 23-year-old artist, H.E.R. During a series of virtual rehearsals, the youthful quartet shared their ideas and experiences, and used their collective talents as composers and performers to craft an inspirational new track with a universal message of positivity.

Unable to meet and collaborate in-person due to social distancing, the four quickly formed a strong bond, united by their passion for music and desire to encourage others through song. Even over video call, the excitement and energy were palpable, with the connection between the young performers obvious in the harmonies they created with their voices and instruments.

“Life may come with some obstacles, but don’t you give up,” they sing. “Just keep holding on, because I believe you will make it.” Just as the lyrics are uplifting, the new song itself is a soothing reminder to its listeners that life is still good, “living with the door wide open.”

“This campaign has given me motivation, hope and a desire to encourage the world one song at a time,” said Andrew Music Williams. “As a participant, I’ve realized the importance of believing wholeheartedly in the chances you take. As a winner, the response from H.E.R. along with the advice she gave me will forever be applied to my music career.”

“This experience with LG and H. E.R has been absolutely surreal and a dream come true,” echoed Claire Ernst. “I had a blast collaborating with the other artists and meeting the LG team. I’m incredibly honored to have been chosen for this one in a lifetime opportunity, life’s really good!”

“This campaign was so much fun! I had a great time making my entry, and I’m flattered that H.E.R. liked it so much that she chose me as one of the winners,” said Jake Chapman. “This is something I’ll never forget! Thanks LG and H.E.R.!”

“[The project] was a dope kind a thing to bring some joy to the musician world, I know that everybody else that participated in this had a great time doing it,” commented H.E.R., who acted as a mentor for the creation of the final song. “Everybody did a great job. Everybody made it their own.”

“We’re thrilled to release this fantastic song as a culmination of our global Life’s Good Music Project,” said Kim Jin-hong, head of LG global marketing. “The song by our three young winners guided by H.E.R. is full of strength and passion, and we’re awed by both the talent and determination they all possess.”

More information on the Life’s Good campaign can be found on the LG Global YouTube channel and Instagram page. Hear the Life’s Good Music Project song by Andrew, Claire and Jake, with guidance from H.E.R. here.

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Among other milestones, 2020 has become the year of working from home, remote classes, live sporting events attended by cardboard cutouts with fake crowd noises and of course, the virtual event. Against this backdrop, LG’s Panama team recently launched the anticipated GX and CX series of OLED TVs in Central America in a way that would have seemed entirely bizarre only months ago.

For the official launch program, LG held a socially-responsible virtual event utilizing the platform that before the pandemic was unknown to all but the most devoted remote worker: Zoom. Hosted in Panama using the strictest of safety protocols, the OLED launch event was “attended” by some 200 content creators and tech and lifestyle journalists from the entire region: Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, the Dominican Republic and of course, Panama.

Popular Panamanian actor and musician Arian Abadi, known across Central America for leading a luxurious lifestyle, co-hosted the event with Luis Gálvez of LG and Martin Prera of Cliente Grupo DISTELSA, owner of Guatemalan high-end retail chain, Tiendas MAX, a long-time enthusiast of LG OLED TVs. The trio introduced the new GX and CX OLED TVs by highlighting the new models’ many enhancements including their exceptional picture quality. LG’s product expert then demonstrated several key features that make watching sports, movies and playing the latest video games so much better before fielding questions from the audience.

Commenting on the online format of the launch event, Dionisio Guerra, a freelance journalist from Panama, said “Although I would rather have actually been there, I really enjoyed the event and learned everything I wanted to know about LG’s new OLED TVs. And on a personal note, it was great to chat with colleagues whom I rarely get the opportunity to see these days due to travel and other restrictions.”

After participants of LG’s Zoom launch were sufficiently briefed on the newest LG OLED TVs to arrive in Central America, their names were entered into a drawing to win an LG OLED B9. Iveth Aceituno from the Honduran online publication, Hondudiario, was selected randomly to be the proud owner of a new 65-inch OLED TV. Another proud winner was Panamanian journalist Sassha Fuenmayor from Capital Financiero newspaper who received a brand-new 65-inch NanoCell TV for generating the most social media mentions of #LGOLEDTV and @lgelectronicsca.

LG’s Panama team proved once again that when given a lemon, they can make lemonade with their successful Zoom launch event to content creators across the diverse region of Central America. Still, everyone involved expressed hope that the next big product launch would be an in-person affair.

By LGEPS Staff  

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