LG ELECTRONICS FURTHER EXPANDS ACCESS TO CONTENT-ON-DEMAND WITH NEW BLU-RAY DISC PLAYERS AND HOME THEATER SYSTEMS

Key Features for 2011 Include LG SmartTV, 3D Capability,
250 GB Hard Drive, Wi-Fi Connectivity

LAS VEGAS, Jan. 5, 2011 -– Continuing its leadership in digital media with vast online content options, LG Electronics today introduced its 2011 lineup of Network Blu-ray Disc Players and Home Theater Systems at the International Consumer Electronics Show (Booth #8205).

Leading the lineup being unveiled this week is LG’s BD690 3D-capable Network Blu-ray Disc player with LG SmartTV and an integrated 250-gigabyte (GB) hard drive, allowing for easy storage and instant playback of music, photos, personal videos and online movies from VUDU™*.

Demonstrating its focus on providing consumers with convenient access to nearly endless content options, six of LG’s 2011 Network Blu-ray Players and home theater systems are 3D capable and incorporate LG SmartTV. LG SmartTV provides consumers with a simple-to-use interface that allows access to thousands of movies, customizable apps and videos. For convenient navigation consumers can download a free app for iPhone and Android-based smart phones to control the unit, including a full QWERTY keyboard.

“LG is committed to offering consumers easier access to more content-on-demand, which is reflected in our 2011 line of Blu-ray products with new content partners, advanced technology and unique design,” said Jay Vandenbree, senior vice president, LG Electronics USA. “As the pioneer in providing content-on-demand options for consumers, LG builds on this reputation by offering full product lines designed to help consumers transform their home entertainment experience into something better.”

Consumers also will enjoy that most 2011 Network Blu-ray Players and home theater systems have available Wi-Fi connectivity (built-in or available with purchase of Wi-Fi adapter) that allows consumers flexibility when installing a home entertainment system by connecting directly to any existing 802.11n wireless home network. They also include Digital Living Network Alliance (DLNA) functionality, which expands entertainment options by enabling easier access to family videos and pictures stored on other DLNA-enabled systems, such as computers, making content options almost limitless.

Also included on many products in the lineup is the MusicID® feature powered by Gracenote®, which allows consumers to play a song from a movie or TV show by simply pressing a button on their remote control. Gracenote then returns rich information on the song, such as artist and genre, along with album cover art.

Designed to complement the look of today’s HDTVs, LG’s Network Blu-ray Players and home theater systems feature slim, compact designs that allow consumers to easily blend their entire entertainment system into any existing room environment.

Network Blu-ray Disc Players
Leading LG’s 2011 portfolio of Network Blu-ray Disc Players is model BD690 – one of the only 3D-capable Blu-ray Disc player to feature an integrated hard drive, so consumers can consolidate their digital media files in a single device for exceptional high-resolution enjoyment. Its built-in 250GB hard drive allows consumers to create a Media Library that delivers easy storage and instant playback of music, photos, personal videos and movies purchased from the VUDU service. Also, digital media that may have been scattered throughout the home on PCs or digital cameras can now be simply imported via the USB or Ethernet port to create a single organized library of personal memories.

To take full advantage of the Blu-ray format, LG’s Network Blu-ray Players also provide convenient access to BD Live, which offers a wide variety of content, such as movie scene extras, new previews and the ability to read synopses and rate movies. Also included are Bonus View features that provide picture-in-picture access to Blu-ray Disc special features, allowing consumers to toggle between their favorite movie scenes and bonus features on the disc. For those with a library full of both standard and Blu-ray titles, LG’s players utilize 1080p up scaling of standard DVDs for a near high definition viewing experience – no matter what format is being played.

In all, LG introduced six new Network Blu-ray Players, featuring 3D capability, advanced content options, wireless technology and excellent picture quality. Also unveiled was its first-ever portable Blu-ray player (model BP650). Full details on the models are below:

BD690 – LG’s flagship Full HD 1080p 3D-enabled Network Blu-ray Player features LG SmartTV, and 250GB hard drive with MusicID^®. Also includes built-in Wi-Fi capability and DLNA (server and client) functionality.

BD670 – Full HD 1080p 3D-enabled Network Blu-ray Player features LG SmartTV and MusicID^®. Also includes built-in Wi-Fi capability, and DLNA.

BD650 – Full HD 1080p 3D-enabled Network Blu-ray Player features LG SmartTV and is Wi-Fi ready (adaptor required, sold seperatly), and DLNA.

BD640 – Full HD 1080p Network Blu-ray Player features, connectivity to NetFlix, Vudu, CinemaNow and YouTube, and Wi-Fi capability (adaptor is included).

BD630 – Full HD 1080p Network Blu-ray Player features, and connectivity to NetFlix, Vudu, CinemaNow and YouTube.

BP650 – LG’s first portable Blu-ray Player

Network Blu-ray Disc Home Theater Systems
Headlining LG’s new line of Network Blu-ray Disc Home Theater Systems is the LHB976. Offering a sleek, stylish audio-visual solution with 3-channel wireless speaker technology, the LHB976 provides consumers with wireless access to LG SmartTV and 3D capability.

With 1100 watts of output power to 5.1 channels featuring LG’s silk dome speaker technology, this premium Blu-ray Home Theater System generates a dynamic surround-sound experience, creating a more immersive home entertainment experience. A sub-woofer and two wireless rear speakers complete the package, giving consumers the flexibility to place them anywhere in the room. In addition, the front tallboy speakers can be positioned as either floor-standing or detached to mount on the wall.

For enhanced versatility, the LHB976 features LG’s wireless rear speaker technology, which utilizes digital spread spectrum operation for better signal quality and consistent high-quality audio performance. This feature ensures that installation is quick and the consumer is not left with a tangle of wires distracting the eye from the system itself.

Advanced audio format decoding is supported so users can enjoy superior audio performance with technologies such as Dolby True HD and DTS-HD Master Audio Essential. And of course, no audio system would be complete without iPod docking capabilities. The LHB976 allows for both the iPod and iPhone to be directly connected via a convenient cradle adaptor.

The LHB976 caters to most consumer listening needs by playing multiple media types, from CD/DVDs to Blu-ray Discs to network streaming content, all accessible from a single home theater system. The dual HDMI (version 1.4) inputs also deliver great audio performance and convenient connectivity for devices such as cable boxes or game systems in a simple, easy-to-use format. This model is also DLNA-certified allowing consumers to easily access content on other compatible devices.

Also announced was LG’s first “HD Soundbar” (model LSB316), a home theater accessory designed to complement LG’s advanced flat-panel displays with elevated audio performance. The LSB316 includes six speaker drivers housed in a sleek, stylish speaker bar which can be placed directly below the TV or wall mounted. The bar is accompanied by a wireless subwoofer which can be conveniently placed out of sight while delivering deep, rich bass.

In total, LG introduced four new Network Blu-ray Home Theater Systems, featuring 3D capability, advanced content options, wireless technology and excellent sound and picture quality. Full details on the models are below:

LHB976 – LG’s flagship Full HD 1080p 3D-enabled Network Blu-ray Home Theater System features LG SmartTV, 1100 watts of output power to 5.1 channels and wireless speakers. Also includes, built-in Wi-Fi capability, iPod/iPhone cradle, MusicID^® and DLNA.

LHB536 – Full HD 1080p 3D-enabled Network Blu-ray Home Theater System features LG SmartTV and 1100 watts of output power to 5.1 channels. Also includes built-in Wi-Fi capability, iPod/iPhone cradle, MusicID^® and DLNA.

LHB336 – Full HD 1080p 3D-enabled Network Blu-ray Home Theater System features LG SmartTV with Smart Phone App and 1100 watts of output power to 5.1 channels. Also Wi-Fi ready (adaptor required, sold seperatly) and includes iPod/iPhone cradle, MusicID^® and DLNA.

LHB326 – Full HD 1080p Network Blu-ray Home Theater System features connectivity to NetFlix, Vudu, CinemaNow and YouTube; and 1100 watts of output power to 5.1 channels. Also includes Wi-Fi capability (adaptor is included) and MusicID^®.

For more information and product images, please visit LG’s online press kit at www.lgnewsroom.com/ces2011.

OPTIMUS S

OPTIMUS M

WIRELESS CHARGING PAD

OCTANE

VERIZON WIRELESS AND LG MOBILE PHONES COME TOGETHER TO ANNOUNCE 4G LTE BUSINESS SOLUTIONS

New LG 4G LTE Module on Display at 2011 CES

LAS VEGAS, BASKING RIDGE, N.J., and SAN DIEGO -– Verizon Wireless and LG Mobile Phones announced today the LG WM300 LTE module and LG L2000 modem chip will be available on the Verizon Wireless 4G LTE Mobile Broadband network. Providing high-speed, wireless connectivity, LG WM300 and LG L2000 deliver revolutionary LTE technology to consumers looking to stay connected while on the go.

The LG module and chipset are compatible with Verizon’s 4G LTE Mobile Broadband network, and are applicable to machine-to-machine (M2M) solutions, such as fixed wireless applications including gateway devices and telematics. The Verizon Wireless 4G LTE Mobile Broadband network, launched in December 2010, is the fastest, most advanced 4G network in the United States, providing speeds up to 10 times faster than Verizon Wireless’ 3G networks. Verizon Wireless’ 4G LTE Mobile Broadband network currently reaches one-third of all Americans, with plans to expand the network to the company’s entire 3G coverage area over the next three years.

The LG WM300 LTE module is the result of a three-year collaboration between LG Mobile Phones and Verizon Wireless’ LTE Innovation Center. Established in 2008, the LTE Innovation Center provides an environment for diverse companies to work together to develop innovative products that leverage 4G LTE technology.

LG’s WM300 LTE module will be highlighted from Jan. 6-9 in Verizon Wireless’ booth (#35216 in the South Hall of the Las Vegas Convention Center) and LG Electronics’ booth (#8205 in the Central Hall of the Las Vegas Convention Center). For more information about the LTE Innovation Center and Verizon Wireless’ 4G LTE network, visit www.verizonwireless.com/lte.

VL600

LG SHOWCASES VERSATILE HANDSETS AND ACCESSORIES AT INTERNATIONAL CES 2011

LG Lineup Reflects Latest Offerings in Mobile Technology

LAS VEGAS, Jan. 5, 2011 — LG Mobile Phones, a leading worldwide provider of advanced wireless handsets and accessories, is showcasing the latest in mobile innovations at the 2011 International CES^® (Booth #8205, Central Hall, Las Vegas Convention Center). Offering a wide variety of devices, LG delivers a well rounded lineup of handsets and accessories that create a breadth of choice unlike any before. From the must-have, entry-level LG Optimus series of smartphones to the convenience and versatility of the LG HBM-810 Bluetooth® headset, LG has the handsets and accessories that work with every consumer’s busy life.

Continuing its role as an industry leader in mobile technology, LG highlights a versatile lineup which includes its first 4G Long Term Evolution™ (LTE) accessories capable of speeds never before seen in the wireless industry, its first Windows^® Phone 7 handset, innovative Bluetooth headsets featuring solar charging and stereo sound, and newly designed QWERTY keyboard and touchscreen phones packed with more features than ever before.

“In an ever changing wireless industry, it is vital that we continue to listen to the voice of our consumers and develop devices that meet their growing needs,” said Tim O’Brien, vice president of marketing. “LG is dedicated to providing users with products that embody the latest in innovation and consumer benefits with our 2011 lineup and exciting new technologies.”

Featured LG Handsets at CES 2011 Include:

LG Quantum
LG Quantum offers the speed and tools to manage everyday activities without slowing down. With a superfast 1GHz processor, LG Quantum’s 5.0 megapixel, auto-focus camera with flash, 720p HD video recorder and unique “Play To” technology, create a one-of-a-kind media experience by allowing users to stream media content directly to DLNA-DMR equipped entertainment devices. In addition, LG Quantum is Wi-Fi capable and equipped with ActiveSync to seamlessly synchronize email, work and personal contact information, and calendar. LG Quantum also features Zune^®, Xbox LIVE^® gaming, Microsoft Office^® Mobile 2010, and Bluetooth^® stereo.

LG Vortex
The LG Vortex empowers first-time smartphone users to join and explore the growing Android world with 3G connectivity over the nation’s largest and most reliable wireless 3G network. With its sleek design, LG Vortex gives consumers easy-to-use access to a variety of applications that make life simple and keep customers at the center of their social universe. The LG Vortex features a 3.2” touchscreen with tactile feedback for fast and accurate touch vibration response, Wi-Fi Connectivity, 3G Mobile Hotspot capable, seven customizable home screens, 3.2-megapixel autofocus camera and camcorder with flash and much more.

LG Optimus T
LG Optimus T with Google was created specifically for consumers who have yet to make the transition to the world of smartphones and who are looking for an easy-to-use and affordable option. It provides first-time smartphone users with all the tools they need to stay organized in one sleek and stylishly designed handset. Featuring Voice Actions for Android, users can control their smartphone through voice commands, including sending a text message/email, listening to music, calling contacts, searching Google, getting directions or going to a website. LG Optimus T also delivers easy access to Android Market™ with thousands of downloadable apps and widgets from around the world and access to social networking websites, such as Twitter®, Facebook® and MySpace™.

LG Optimus S
LG Optimus S from Sprint™ comes with the capability of accessing Sprint ID, a new user-friendly way of personalizing Android devices. The LG Optimus S will also be the only Sprint ID phone to launch with Android 2.2 offering users hotspot functionality. Sprint ID allows LG Optimus S users to quickly download ID packs that deliver a predefined experience, including applications, widgets, ringtones and wallpapers, all at once. Packs are designed to meet customers’ interests; for instance, whether they are a sports fan, fitness fanatic or auto enthusiast. The packs could be brand-specific; allowing users to easily switch between English or Spanish; and can be specifically tailored to the customers’ business or line of work. The marketplace of Sprint ID experiences is growing and customers can have one or up to five on their device.

LG Optimus U
Today’s smartphones are no longer just for business professionals, they’re for everyone. First-time smartphone users are looking for quick, uncomplicated access to things that make their lives easier. They want simpler, more meaningful ways to connect with family, friends and social communities that keep them on the go and in the know. Merge into the fast lane with LG Optimus U. Get all the time-saving goodies of the Android™ 2.2 -– speed, simplicity and lots of preloaded Google™ apps. Try your finger at uber-texting with superfast Swype^® gestures on the generous 3.2” touchscreen. Or just frame your 3.2 MP snapshots in full detail. You can turn Optimus U into a Wi-Fi™ hotspot too, so friends can join you on the net. And, if you want to add your own touch, try five or seven customizable home screens.

LG Optimus M
LG Optimus M is a sleek Android device with a vibrant 3.2 inch touchscreen that allows consumers to do more with quick access to today’s expanding number of applications. With the LG Optimus M, MetroPCS^©introduces its consumers to the growing Android Market™ by helping them stay connected and entertained while on-the-go. With multi-app screens and the Android 2.2 operating system (“Froyo”), LG Optimus M provides instant access to more than 100,000 of the latest applications to fit anyone’s lifestyle.

LG Neon II
LG Neon II places you right in the center of your social circle. With a touchscreen for dialing and high-speed connectivity, get instant access to family and friends while on the go. Check out your favorite social networking sites and receive news updates via the all-in-one AT&T™ Social Net. Then, quickly compose text messages using the slide-out full QWERTY keyboard and easily view them on the large, clear screen. Groove to your favorite MP3 tunes with LG Neon II’s rockin’ music player. Feel like showing off your new moves? Use the built-in camcorder to shoot a video. Distribute the live footage with Video Share or save it on a microSD™ memory card (sold separately) for viewing later.

LG Octane
Keeping customers up to date with their social networks has never been more convenient than with the LG Octane’s iconic form factor, QWERTY keyboard and seamless integration of Facebook, MySpace and Twitter via Social Beat. The LG Octane also features V CAST Music with Rhapsody®, voice commands, New Mobile E-Mail client 4.0, 3.2-megapixel autofocus camera and camcorder with flash, Visual Voice Mail, HTML Web Browser and much more.

LG Cosmos Touch
The second generation of the LG Cosmos, LG Cosmos Touch offers customers a stylish device with a 2.8” WQVGA touchscreen and slide-out 4-line QWERTY keyboard. The LG Cosmos Touch also features three home screens with seven customizable shortcuts or widgets, voice commands, mobile IM, mobile web email and much more.

Featured LG Accessories at CES 2011 Include:

LG HBM-810
The LG HBM-810 is the ultimate road warrior’s headset. Featuring a speakerphone cradle, users can enjoy the ease and privacy of calls via loudspeaker in their own car and when it comes time to hope on the bus or train, the HBM-810 snaps off to become a sleek headset ready for private calls. The HBM-810 features up to five hours of talk time and 150 hours of standby time to keep you connected at all times, and when it finally does need to be charged, the cradle does so via solar power, keeping you on the move even when without a power outlet. The HBM-810 also features the convenience of auto reconnect, voice dialing with supported mobile phones, Name Alert caller ID, A2DP music play and requires less than two hours to fully charge to keep you in the game while on the road.

LG Wireless Charging Pad
The LG Wireless Charging Pad allows users to easily and efficiently charge their handsets without the hassle of wires or external connections. Providing industry leading wireless charging, the LG Wireless Charging Pad can fully charge a standard smartphone in approximately two hours. For easy and intuitive use, the LG Wireless Charging pad features audible and tactile feedback when a phone is placed on the pad as well as multi-colored LED lights to indicate charging status.

LG HBS-700
The latest in LG stereo Bluetooth headset devices, the LG HBS-700 is a wireless Bluetooth headset that features a new and unique design that is both lightweight and comfortable. Intuitive talk and music controls allow users to answer calls, skip songs and take control of all their features with a press of a button. A unit integrated battery status check allows users to keep their headsets fully charged and ready for the road. With the LG HBS-700, you can stay better connected to your connected device.

LG VL600
Ideal for business professionals on-the-go, the LG VL600 LTE USB modem features high-speed 4G internet connectivity, a lightweight design with flip USB cover and sleek outer finish that makes traveling a streamlined, enjoyable experience. Verizon Wireless’™ 4G LTE will launch in 38 major metropolitan areas, covering more than one-third of all Americans –- 110 million people and in more than 60 commercial airports. Staying connected with the LG VL600 is not just a business tool, it’s a business revolution.

LG Adrenaline
The latest in LG LTE capable devices, AT&T USBConnect Adrenaline from LG is a wireless network adapter that connects laptops and computers to AT&T’s EDGE, HSPA and upcoming LTE Networks. Available on blazing fast 3G and 4G networks, Adrenaline delivers easy-to-use plug and play functionally and multiple OS support to keep users connected while on-the-go. With a sleek casing and smooth streamlined finish, Adrenaline is equipped with an internal antenna that keeps the device slim and ideal for conducting business or staying in touch with friends and family wherever you are.

For more information and product images, please visit LG’s online press kit at www.lgnewsroom.com/CES2011.

# # #

NEON 2

NEW LG PREMIUM NOTEBOOKS DELIVER CUTTING-EDGE TECHNOLOGY AND DESIGN AT CES 2011

LG P210 notebook in white with its display open 45-degrees

LG Sets New Standard for Notebooks with LG P210, LG P420 and LG A520

LAS VEGAS, Jan. 5, 2011 –- LG Electronics (LG) today unveiled three new premium notebooks at the 2011 Consumer Electronics Show (CES) in Las Vegas. Featuring sleek outer casings and streamlined style for a modern look, LG P210, LG P420 and LG A520 deliver a new dimension in notebook design and technology.

Offering compact, elegant design for style-conscious users, the P210 and P420 provide high-speed connectivity while on-the-go. LG A520 delivers advanced cinematic 3D technology (FPR: Film Patterned Retarder technology) for a one-of-a-kind, portable 3D entertainment experience. All three models combine the mobility and connectivity of notebooks with the unbeatable performance mobile computers require day in, day out.

“LG is proud to introduce this exciting new lineup of award winning and innovative notebooks,” said J.J Lee, EVP and Head of LG Electronics PC Business Unit. “LG P210 recently won an iF (International Forum Design Award) and the P420 displays LG’s unique DNA design. Together with the A520, the 2011 lineup of notebooks provide durable technology with next generation performance capabilities.”

In addition to sleek design, LG premium notebooks offer an easy-to-use multimedia experience with Media Funtasia, which makes it easy to share media content with other DLNA-friendly devices.

LG P210 and LG P420: A new standard for notebooks, style with slim-edge bezel
The P210 and P420’s sleek, compact, and lightweight frame offers a refreshing alternative to typical compact notebooks. Offering a streamlined interior design with a bezel that is up to 40 percent slimmer than regular models, the P210 and P420 create a minimalist feel and set a new standard in notebook design.

By bringing the screen right to the edges of the notebook, the wafer-thin bezel provides users with a wider-screen on a compact body. With its slim-edge bezel, the P210 fits a 12.5-inch screen into a unit measuring just 11.6-inch across, while the P420 packs a deceptively large, 14-inch screen on 13.3-inch-wide device. A crystal clear HD LED LCD display adds to the enjoyment by bringing TV-standard graphics onto a notebook screen.

Weighing only 1.30kg and with a depth of just 20.9mm, the P210 is extremely portable. Its slick, white exterior packs an Intel® Core™ i3 or i5 Ultra Low Voltage processor with up to 4GB memory. Coming with a clean, matt covering, this notebook blends in with almost any setting, while retaining an edgy feel that will make it a hit with the fashion forward everywhere.

The P420, a 14-inch version of the P210, will be powered by 8GB of memory and the forthcoming, 2nd generation Intel^® Core™ i5 processor. It also boasts a crisp, high-quality HD display thanks to an NVIDIA^®GeForce GT520M graphics card.

LG A520: New powerhouse notebook with 3D entertainment
Following the release of the world’s first notebook with Full HD FPR technology, the A520 LG the second notebook to embrace this revolutionary 3D technology. The Film Patterned Retarder (FPR) optimizes the separation of images for the left and right eye, which are then filtered through the glasses to give viewers truly outstanding, blur-free 3D images. The A520’s cutting-edge technology in display and sound set new standards in 3D entertainment with a 15.6-inch Full HD 3D LED LCD display, SRS Wide 3D sound system and a range of superb hardware features.

LG A520 packs a serious 3D punch for 3D games, movies or graphics and delivers a completely cinematic near Full HD 3D experience, a 2nd generation Intel^® Core™ i7 processor and an NVIDIA^® GeForce GT540M graphics card. The notebook further boosts the 3D entertainment with its Blu-ray playback, Bluetooth 3.0+HS, and HDMI. The A520 comes in a luxurious, brushed-aluminum finish, and is available in attractive purple-black and wine-red coloring.

LG plans to roll out this premium notebook lineup worldwide in the first quarter of 2011. The notebooks are on show at CES 2011 in Las Vegas from January 6 through 9.

For more information and product images, please visit LG’s online press kit at www.lgnewsroom.com/CES2011.

HBS700

T-MOBILE AND LG MOBILE PHONES ANNOUNCE THEIR FIRST 4G ANDROID 3.0 POWERED TABLET — T-MOBILE G-SLATE WITH GOOGLE

T-Mobile G-Slate by LG Is Set to Launch in the Coming Months on America’s Largest 4G Network

LAS VEGAS, Jan. 5, 2011 — Today at 2011 International CES, T-Mobile USA, Inc. and LG Mobile Phones announced the upcoming Android™ Honeycomb-powered T-Mobile^® G-Slate™ with Google™, by LG. Expected to be available in coming months, the G-Slate will be the first 4G tablet from the two companies powered by Android 3.0 (Honeycomb), the upcoming version of Google’s Android platform optimized for tablets.

“T-Mobile is proud to add a new milestone in the evolution of the Android platform with our first 4G tablet powered by Android 3.0,” said Cole Brodman, chief marketing officer, T-Mobile USA. “The T-Mobile G-Slate with Google will build on our rich history of Android innovation and leadership and deliver deep integration with Google services.”

“LG is dedicated to continuing its role as an innovation leader and is thrilled to announce its entry into the tablet marketplace with the G-Slate,” said Jeff Hwang, president of LG Mobile Phones. “Streamlining everyday tasks and enhancing entertainment with blazing fast 4G speed, the T-Mobile G-Slate by LG will deliver the latest in Android technology and provide users with an advanced tablet experience.”

The T-Mobile G-Slate by LG will be among the first 4G tablets to fully benefit from the tablet-optimized Android 3.0 platform, which was designed from the ground up for devices with larger screen sizes and addresses the unique aspects of tablet use cases and form factors. The Honeycomb user experience improves on Android favorites such as widgets, multi-tasking, browsing, notifications and customization. It will also feature the latest Google Mobile innovations including Google Maps™ 5.0 with 3D interaction, collection of more than 3 million eBooks and Google Talk™ with video and voice chat.

Additional product details will be disclosed at a later date.
# # #

COSMOS TOUCH

Front view of the LG Cosmo Touch with its slidable keyboard open

LG RAISES THE BAR ON WIRELESS CONNECTIVITY WITH THE FIRST EVER DEMO OF WI-FI DIRECT ON A SMARTPHONE

Front view, 45-degree view and side view of LG Optimus Black

Wi-Fi Direct Phones Will Offer Fast Connectivity Even Outside of Wi-Fi Hotspots

LAS VEGAS, Jan. 5, 2011 -– LG Electronics (LG) will be setting new standards in wireless connectivity today as it showcases the first ever mobile demonstration of Wi-Fi Direct™ at the 2011 Consumer Electronics Show (CES) in Las Vegas. Offering hot spot-free Wi-Fi connectivity, Wi-Fi Direct creates a new standard for on-the-go smartphone devices by connecting mobile devices directly and allowing users to share content and applications with just the touch of a button.

Demonstrating Wi-Fi Direct for the first time on a mobile device with the LG Optimus Black, CES attendees will get a sneak peak at how quick and easy it is to share content, videos and applications to Wi-Fi enabled smartphones without tethering to traditional Wi-Fi hotspots. Throughout the demonstration, visitors will also be able to experience LG’s integration of DLNA (Digital Living Network Alliance) as handset content is seamlessly projected onto TV and PC screens located throughout the LG booth.

“Mobile content and applications are becoming increasingly diverse and people want to be able to share and enjoy them together without all the hassles of slow connections and running times,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “By providing users with this advanced technology, LG is enhancing the user experience and helping people connect to one another through the content and features that mean the most.”

Wi-Fi Direct also delivers helpful benefits to consumers who use their smartphone as a camera, appointment book, gaming device or music player. With its outstanding connectivity, Wi-Fi Direct makes it easier than ever to transfer pictures to printers, sync data between phones and PCs and enjoy interactive mobile games with friends, all without the need for wires or Wi-Fi hotspots.

For more information and product images, please visit LG’s online press kit at www.lgnewsroom.com/CES2011.

LG Newsroom