[Mobility Inside] How Infotainment Brightens Up Your Driving Experience

The latest trends in mobility focus on the unique driving experiences the latest cars can provide. This comes down to consumers valuing the journey more as an important part of their daily lifestyle. In 2022, building a vehicle that provides comfort and new driving experiences contributes to its competitiveness in the market. One such technology that provides new experiences is the in-vehicle infotainment (IVI) system.

Various onboard software installed in IVI System

In-vehicle infotainment (IVI) system combines the words ‘information’ (navigation, speedometer, etc.) and ‘entertainment’ (movies, music, games and social media). The best IVI systems introduce fun and interesting ways to enhance the driving experience that go way beyond notifications.

Considering that the user experience (UX) and user interface (UI) are primary contact points between the product and customer, their ease of use, speed and intuitiveness are more important than ever. With this in mind, LG Electronics is developing infotainment technology that brings new value to drivers and passengers.

The logo of Autobest
Photo credit: Autobest website

In 2020, the Pivi Pro IVI system, jointly developed by LG and Jaguar Land Rover (JLR), was awarded SMARTBEST 2020 award by Autobest, a renowned European non-profit automobile reviewer.

The inside of a Land Rover vehicle
Photo credit: Land Rover

Since then, LG has been constantly improving its IVI systems which, in partnership with JLR, are the most intuitive and seamless to date. To get a better idea of just how exceptional they are, let’s discuss the five main benefits of the LG IVI system featured in the iconic Land Rover Defender.

An illustration explaining five advantages of LG Electronics' automotive infotainment system which include multi-device connection, unique screen per user, easy control, safety and security as well as customizable cluster screen

Multi-device connection

Unlike AVNs (Audio, Video, Navigation), which only support a single connection, LG’s infotainment technology supports two connections at once so passengers can connect their smartphone using a hotspot to perform two separate actions on the vehicle’s AVN screen and smartphone screen simultaneously.

A driver using LG’s infotainment technology of supporting two connections at once and providing two separate screens on the vehicle’s AVN screen and smartphone screen simultaneously

After connecting a device to the Defender’s AVN, passengers can stream music from their device via the AVN while watching YouTube on their portable screen. Basically, the driver can play music while the passenger watches YouTube with one smartphone. AVN supports other multitasking operations such as running a car software update as the navigation app works on the smartphone.

Personalized screen per user

Land Rover Defender’s AVN UI for creating user profiles

On the road, we often find ourselves sharing the cabin with family members or work colleagues with different interface preferences. That’s why the LG IVI system lets you create multiple user accounts on the AVN so that everyone’s ideal screen layout is just a few presses away.

Land Rover Defender’s AVN UI for selecting and adding user profiles
Land Rover Defender’s AVN UI for selecting and adding user profiles

After selecting an account, the user’s personal wallpaper, playlist and recent destinations are displayed on screen. This feature is ideal for cars driven by more than one person.

As easy as a smartphone

Land Rover Defender’s AVN UI for launching apps

On the screen, users can even launch apps as they would on a smartphone, making it much easier to access online media stored on the Cloud. What’s more, its easy-to-use UI sports unique fonts, an intuitive menu layout and optimized menu structure let them access the menu instantly. And editing apps is easier and more intuitive too, meaning the layout and order of apps can be adjusted to one’s liking with ease.

Selecting apps to display on the Land Rover Defender’s AVN home screen
Selecting apps to display on the Land Rover Defender’s AVN home screen

Single Sign-In eliminates the hassle of logging in multiple times for different apps as it permits users to log into their account once for complete app access. It’s the perfect example of the seamless experience, where the seamless smartphone experience is extended to the car.

Safe and secure

When leaving your car with a valet attendant, being logged into a profile on the AVN gives that person access to sensitive information, including home addresses and contacts – a serious security risk.

Land Rover Defender’s AVN UI with a phrase 'Valet Mode Enabled' and 'TAP TO UNLOCK' on it

To protect consumers’ personal information, Valet Mode password-protects the screen to prevent any unwanted access, perfect for when hiring a driver or lending a car to a friend.

Customizable cluster screen

A closeup photo of a cluster screen installed on a vehicle

The vehicle’s cluster provides key information like the speedometer, warning indicators, maps and other driving-related information. The driver can even enlarge one of these indicators to enhance its visibility or even display something in its full screen mode.

A closeup photo of a cluster screen displaying navigation

The IVI system developed by LG Electronics for Jaguar Land Rover can be found in various models, both internal combustion models and electric vehicles. LG’s goal is to provide more consumers around the world with the benefits of its IVI systems by bringing them to more premium automakers.

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Stepping Into the Future at Asia’s Innovative Tech Hub

LG’s LED signage expressing images of a forest on the ceiling and pillars of Bangkok’s True Digital Park West.

Whether it’s a secluded, picturesque mountain cabin or a trendy downtown coffee shop, it goes without saying that the most appealing and immersive environments inspire the most creative works. With that in mind, LG Thailand recently supplied Bangkok’s new True Digital Park West, one of the largest providers of coworking spaces and services for tech companies in Southeast Asia, with its high-quality commercial displays and business solutions.

The information desk at True Digital Park West surrounded by a curved LG signage display.

Boasting more than 230,000 square meters, startups, entrepreneurs, tech giants, investors and even government agencies coexist in the connected ecosystem of True Digital Park, offering differentiated experiences to users. Under the theme of Open Innovation, it serves as a hub of the tech innovation in Thailand.

Another view of LG’s LED signage expressing images of a forest on the ceiling and pillars of Bangkok’s True Digital Park West.

True Digital Park is divided into East and West, the former opening in 2019 and the latter more recently in 2022. As part of this partnership, LG will transform a section of the West zone’s newly opened co-working space into a lifestyle destination for tech and startup enthusiasts across the region, delivering incredibly immersive experiences through scalable designs and premium picture quality with LG LED signage to elevate the building’s “One Roof, All Possibilities” concept.

An LG screen displaying the words “The Gate Immersive Theater” at True Digital Park West.

Specially curated to complete the ultimate immersive experience, LG’s commercial displays come in all kinds of shapes and sizes, such as large, curved, ceiling and interactive floor screens, with a total of 50 digital signages spread across the space to give every visitor a glimpse into the future. With each display adept at elevating HD content via vivid colors and outstanding clarity, guests can now receive endless inspiration as they work thanks to the breathtaking nature of their surroundings.

LG executives Jeerapa Kongswangwongsa and Jung Sung-hun with True Digital Park’s Thanasorn Jaidee and Dr. Tarit Nimmanwudipong in front of the True Digital Park West building.(From left to right) Jeerapa Kongswangwongsa, vice president of Business Solutions LG Electronics Indochina and head of Enterprise & IT at LG Electronics Thailand, Jung Sung-hun, managing director of LG Electronics Thailand, Thanasorn Jaidee, president of True Digital Park and Dr. Tarit Nimmanwudipong, general manager of True Digital Park

In addition to stimulating the minds of those working in this multi-purpose space through the power of its display technologies, the company is confident that LG SuperSign CMS, content management software optimized for LG webOS, will help unlock effortless content management throughout the building so that its valued partners can work more productively.

A third view of LG’s LED signage expressing images of a forest on the ceiling and pillars of Bangkok’s True Digital Park West.

As a pioneer of LED signage solutions, LG and its leading technologies can transform any space into a state-of-the-art innovation center. Through a shared vision of True Digital Park as one of Thailand’s most successful innovation and startup hubs, LG Thailand is proud to present the company’s portfolio of unique, cutting-edge commercial displays and business solutions to customers who will truly appreciate it.

Contributed by LG Thailand

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LG Cinema LED Screen ‘LG Miraclass’ Brings Immersive Viewing Experience to Theaters

Company’s New Cinema Screen Brand, LG Miraclass Leverages LED Technology to
Take the Big Screen Viewing Experience to New Heights

LG Miraclass installed at Odeon Multicines theater in Vilanova

SEOUL, Feb. 9, 2023 — LG Electronics (LG) announced the launch of its new LED screen brand for cinemas, LG Miraclass. Ideal for theater operators eager to present moviegoers with new, premium services and immersive viewing experiences, LG’s latest lineup of LED screens delivers realistic images with natural colors and deep blacks.

The name ‘Miraclass’ – a combination of the words Miracle and Class – means incredible image quality that can enhance audiences’ sense of immersion. Thanks to their advanced LED technology, LG Miraclass displays help bring movies to life, improving the theater-going experience and offering new value to venue owners and operators.

LG Miraclass currently consists of four product lineups offering different sizes (from 14 to 101 square meters) and screen resolutions (4K/2K) to choose from. At five meters-wide, models LDAA025-1 and LDAA012 are good options for small-capacity theaters, which have become increasingly popular with audiences in recent years. All Miraclass displays provide compatibility with Dolby’s Integrated Media Server, IMS3000, meaning theater owners can deliver premium image and sound to elevate the customer experience.

Employing self-emissive LED pixels, each LG Miraclass model delivers 24-bit color processing and outstanding contrast to give on-screen images depth and vibrancy. They also boast strong, consistent brightness with no corner dimming and produce clear, distortion-free pictures. What’s more, LG Miraclass is capable of displaying 68.7 billion color variations, enabling viewers to experience movies just as their creators intended them to be seen.

LG Miraclass also provides easy management for movie theater operators thanks to its intuitive software and facilitates greater space efficiency through eliminating the need for projection rooms. Additionally, the screen brightness of LG Miraclass can be adjusted across five stages, from 48 to 300 nits, offering suitability for various use scenarios from playing 2D/3D movies to delivering content for company presentations or special ceremonies.

“LG is confident that LG Miraclass will satisfy the needs of operators and meet the expectations of moviegoers seeking memorable cinematic experiences,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “To accommodate rising demand and the diverse requirements of movie theater companies, more lineups and models will be introduced in the future.”

Despite the relative newness of LED movie screens, LG’s LED based displays can already be found in several major theater chains around the world, with more installations on the way throughout Asia, Europe and North America. In Spain, LG Miraclass screen was recently installed in the Odeon Multicines theater in Vilanova, with more displays arriving soon in Odeon Multicines theaters in the cities of Madrid and Barcelona. To learn more about LG Miraclass, visit www.lg.com/global/business/lg-miraclass.

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LG CEO Highlights Plans to Boost Company’s Presence in B2B Market During Visits to USA and Europe

CEO William Cho Discusses Current B2B Businesses and Underscores Providing
Outstanding Customer Experiences via Advanced Integrated Solutions

LG CEO William Cho taking a tour around LG booth at ISE 2023

SEOUL, Feb. 8, 2023 — LG Electronics’ (LG) CEO William Cho highlighted strategies to strengthen the company’s presence in the global B2B market during his recent visits to the USA and Europe. While meeting with the heads of local subsidiaries, CEO Cho underlined the need to deliver outstanding customer experiences through advanced, integrated solutions that seamlessly combine software and services with differentiated hardware products.

Beginning in Las Vegas, Nevada, USA at the start of the year, where the CEO attended CES 2023 and discussed the electric vehicle component business with strategic partners, including GM and Magna, CEO Cho visited Barcelona, Spain this month, where he attended ISE 2023, Europe’s largest display exhibition. After witnessing the latest industry and technology trends first-hand, Mr. Cho met with the CEO of Odeon Group, Europe’s largest cinema operator. CEO Cho toured local Odeon theaters equipped with LG Cinema LED screens and held discussions around mid- to long-term strategies, potential partnerships and future challenges in the information display (ID) business.

“The exceptional customer experience provided by LG’s ID business is based on in-depth research into what customers in each market value,” said CEO William Cho. “We will continue to improve our capability to deliver customized, integrated solutions that further anticipate customer needs.”

LG plans to further grow its global ID business by strengthening software and service capabilities. To increase sales of its integrated solutions, the company aims to provide highly profitable services that utilize the company’s Pro:Cloud platform.

CEO Cho then traveled back to the USA, stopping in Atlanta, Georgia, to attend AHR Expo 2023, one of the world’s largest heating, ventilation and air conditioning (HVAC) industry events. The CEO stated that LG will continue to bolster its cutting-edge HVAC technologies, which include AI-powered, high-efficiency solutions that save energy as well as smart home platforms that can be controlled and monitored remotely.

“To become a top player in the global HVAC market, we must provide excellent customer experiences by leveraging our advanced home appliance technology,” emphasized CEO Cho. LG is expanding its number one position in the system air conditioner sector to new and growing markets.

In rapidly growing system air conditioner markets in Latin America and Central Asia, the company is also seeking to reinforce its strong position by securing cost competitiveness and strengthening its product lineup and after-sales service infrastructure. In Europe, the company will pursue growth by aggressively investing in the development of optimized heating systems.

Additionally, LG is diversifying its profit structure by expanding its B2B business areas through continuous investment, mergers and strategic cooperation. The company currently offers a wide range of B2B solutions including ID, information technology (IT), robotic and electric vehicle charging solutions (Business Solutions Company); infotainment, electric vehicle powertrain and vehicle lighting systems (Vehicle component Solutions Company); system air conditioners and building management systems, built-in home appliances and component solutions including compressors and motors (Home Appliance & Air Solution Company); and the webOS platform (Home Entertainment Company).

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LG Launches Energy Efficient Multi V i With Cutting-Edge AI Engine

Equipped With Advanced AI Software, Company’s New, High-Efficiency
VRF Solution Delivers a Smarter, More Comfortable Indoor Environment

The front view of LG Multi V™ i with 26HP as a single frame

SEOUL, Feb. 8, 2023 — LG Electronics (LG) has announced the launch of the new Multi V™ i, a Variable Refrigerant Flow (VRF) solution equipped with the company’s highly evolved AI engine, in key global markets starting from Europe. Suitable for mid- to high-rise buildings, such as offices, schools, shopping malls, apartment buildings and hotels, the energy efficient Multi V i comes with a range of differentiated, smart features that help reduce energy consumption and deliver a more comfortable indoor environment – and a quieter outdoor environment – all-year-round.

AI Smart Care

The Multi V i’s sophisticated AI engine enables AI Smart Care, which leverages spatial and situational learning to optimize operation such as adjusting cooling or heating power according to several variables, including the number of people in the room, humidity levels as well as indoor and outside ambient temperature. This enables the product to improve energy savings by up to 24.7 percent.1 Meanwhile, AI Indoor Space Care helps maintain a steady temperature and reduce energy consumption by automatically turning on indoor units in occupied areas and turning them off in unoccupied areas.

AI Energy Management

Another efficiency-focused feature, AI Energy Management allows users to set energy consumption targets, which can help to lower the overall power usage of the Multi V i.

Noise Target Control

The Multi V i also helps to enhance the comfort of those living in neighboring buildings or houses. Users can set an operational noise limit (from 50 to 70 decibels2) in advance to ensure that the sound produced by the outdoor unit does not exceed the level of volume they’ve specified.

Weather Information Interlocking Control

Providing smart performance and convenience, the Weather Information Interlocking Control feature of LG’s VRF solution automatically selects custom operation modes – including Automatic Pre-heating and Automatic Snow Removal – based on the weather conditions.3 Automatic Pre-heating allows users to enjoy a warm indoor environment even on the coldest days of the year by automatically heating the room in advance, while Automatic Snow Removal prevents snow from accumulating and freezing on the outdoor unit.

Powerful Performance

Boasting powerful, dependable performance even in extreme weather conditions, the Multi V i has surpassed its predecessor, the Multi V 5, to become the most energy efficient LG VRF solution yet.4 The unit’s newly designed biomimetic fan and an enhanced air-flow path combine to reduce fan-motor power consumption,5 resulting in improved energy savings. LG’s outstanding, new model can provide fresh, comfortable indoor air in any season, working at full cooling capacity up to 43 degrees Celsius,6 and full heating capacity in temperatures as low as negative 10 degrees Celsius.7

AI Smart Up

The Multi V i’s AI engine powers a variety of smart features, such as Auto Tuning and Remote Upgrade, which help to improve convenience and the overall user experience. The Auto Tuning system automatically tunes the compressor and motor during initial installation or when they need replacing, allowing for faster and easier setup and servicing. Meanwhile, with the Remote Upgrade system, LG’s VRF solution can be automatically updated to the latest software version without an on-site service visit. Furthermore, the Multi V i offers AI Smart Diagnosis, which provides automated system analysis and easy-to-read status reports to help reduce service times and boost reliability.

“Boasting our outstanding AI engine, the new Multi V i offers enhanced energy-savings, a more pleasant indoor environment and exceptional convenience,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “LG will continue to deliver complete air solutions leveraging its cutting-edge AI and industry-leading HVAC technologies.”

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1 Tested internally following KS Test Standard (KS B ISO 15042:2006) using 24 horsepower (HP) model Multi V i. Results may vary depending on the applied model, local temperature and actual environment.
2 Available settings are 50, 55, 60, 65 and 70 decibels.
3 The Weather Information Locking Control can be used by connecting the AccuWeather app to the ThinQ server. Results may vary depending on the applied model, local temperature and actual environment.
4 15 percent increase in energy efficiency compared to LG Multi V 5 (8HP) according to Energy Efficiency Rating (EER). Tested by Eurovent using testing models ARUM080LTE6 (Multi V i) and ARUM080LTE5 (Multi V 5). Results may vary depending on usage environment.
5 Power consumption of model RPUX202X9E (Multi V i) reduced by 12 percent compared to model RPUW20GX9E (Multi V 5).
6 The Multi V i can provide reliable cooling operation in temperatures (outdoor) ranging from negative 15 to 52 degrees Celsius (dry-bulb) and can operate at the full capacity in temperatures as high as 43 degrees Celsius (dry-bulb). Based on LG Multi V i performance data in LG’s Product Data Book (PDB).
7 The Multi V i can provide reliable heating operation in temperatures (outdoor) ranging from negative 30 to 18 degrees Celsius (wet-bulb) and can operate at the full capacity in temperatures as low as negative 10 degrees Celsius (wet-bulb). Based on LG Multi V i performance data in LG’s PDB. Results may vary depending on the applied model, local temperature and actual environment.    

                                                                                                                              

LG Strengthens Position in Global HVAC Market With Expanded Portfolio at AHR 2023

LG’s Higher Energy Efficient Heat Pumps, State-of-the-Art Inverter Compressor Technologies and Intuitive Control and Management Solutions Impress at Annual HVAC Conference

 The side view of the LG booth showcasing its latest HVAC solutions at AHR Expo 2023

SEOUL, Feb. 7, 2023 — LG Electronics (LG) is showcasing its latest heating, ventilation and air conditioning (HVAC) solutions at AHR Expo 2023, the U.S.’s largest HVAC event, taking place in Atlanta, from February 6-8. The company’s higher efficiency, customized solutions for commercial and residential applications are on display across two exhibition booths: the HVAC Solution booth and the Component Solutions booth.

In the HVAC Solution booth, LG is presenting a number of new-for-2023 solutions, including Variable Refrigerant Flow (VRF) systems, higher energy-efficient heat pumps, indoor air quality solutions and flexible building automation and connectivity products.

One of the highlights of the HVAC booth is the LG Multi V™ i, an all-electric VRF cooling and heating solution equipped with the company’s AI Engine. The latest Multi V also boasts Edge computing architecture, intelligent operation based on real-time weather conditions as well as remote software and firmware upgradability. A next-generation VRF system, the Multi V i has a single refrigerant circuit that makes it possible to connect multiple indoor units to a single outdoor unit. Additionally, it provides options that help maximize energy efficiency and minimize operational costs, and is suitable for a wide range of commercial applications. Offering engineers and building owners outstanding flexibility in terms of performance and design, the Multi V i is available in capacities from 6 to 44 tons and can be used in single or dual-frame modular configurations.

LG’s Inverter Scroll Heat Pump Chiller raises the standard for solutions in the air-cooled chiller category. The LG Inverter Scroll Heat Pump Chiller is designed for cooling and heating. With an impressive integrated part load value (IPLV)1 of 19.46, LG’s chiller can be used in many sectors for many types of use scenarios, providing a reliable mechanical solution for both large- and small-capacity applications. The Inverter Scroll Heat Pump Chiller’s performance and versatility can be attributed to several key components, including LG’s inverter technology, which enables a precise and efficient response to load demand and industry-leading low-ambient, high-efficiency heating. What’s more, a modular design allows system engineers to install the chiller using a two- or four-pipe configuration to provide simultaneous cooling and heating functionality without sacrificing efficiency or performance.

An AHR 2022 Innovation Award winner in the ventilation category, the LG Dedicated Outdoor Air System (DOAS) is a commercial ventilation system that also delivers effective dehumidification, cooling and heating. Able to control the temperature and humidity of the air inside a building or facility, DOAS comes equipped with a dual heat recovery system that minimizes energy loss. Meanwhile, the LG Therma V™ Air to Water Heat Pump (AWHP) solution provides efficient, dependable heating, cooling and hot water supply, and is an excellent replacement for a domestic-use gas boiler.

Using the company’s smart home platform, the LG ThinQ™ app, customers can remotely control and monitor their LG HVAC residential solutions and LG home appliances. And through LG ThinQ Smart Diagnosis, they can maintain the performance of their LG products and make direct inquiries to LG system experts should the need arise.

At AHR 2023, LG is also demonstrating its differentiated core product components in the Component Solutions booth. All of the company’s new Inverter compressors utilize low-GWP refrigerants, R454B and R32, meaning they already comply with new U.S. regulations on refrigerant use that will come into force in 2025.2 Additionally, the Component Solutions booth hosts LG’s large-capacity scroll compressors for the commercial system air conditioning market.

“Heat pumps will continue to gain momentum in the global HVAC market in 2023 and our advanced VRF technology will enable us to take full advantage of this,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “The ‘electrification’ trend is moving America away from fossil fuels and towards cleaner heating and cooling solutions, such as those from the extensive line of efficient, high-performance LG innovations on display at AHR 2023. We will continue to introduce advanced HVAC solutions designed to maximize customer value and expand our presence to the global air conditioning market.”

Visitors to LG’s booth (#6509, Georgia World Congress Center) at AHR Expo 2023 can experience the full portfolio of LG HVAC solutions.

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1 Industry-standard way of measuring the overall average efficiency of chillers.
2 The state of California has passed legislation that will ban the use of refrigerants with a GWP over 750 from the year 2025.

CASACOR Project Showcases Unmatched Blend of Technology and Modernist Design

The entrance of LG Magenta House at CASACOR

CASACOR, which celebrated its 35th anniversary in 2022, is the largest integrated exhibition of architecture, interior design and landscaping in Latin America. Held in the city of São Paulo, Brazil, between July and September last year, the wide-ranging event featured more than 60 architect- and designer-led projects and attracted more than 115,000 in-person visitors.

The livingroom of LG Magenta House at CASACOR decorated with LG TV

The official technology partner of CASACOR for four consecutive years, LG Brazil hosted a stylish lifestyle exhibit at the show, pairing modernist interior design with cutting-edge home innovations from the 2022 LG product lineup.

The bedroom of LG Magenta House at CASACOR decorated with LG TV displaying a colorful image

Called LG Magenta House and designed by architect Otto Felix, the 415 square-meter exhibition space was transformed into a stunning indoor environment complete with gorgeous, understated furnishings and LG’s premium lifestyle solutions. Among these were the LG G2 Gallery Series OLED TV, OLED Objet Collection Posé, side-by-side refrigerator, Styler, WashTower™, PuriCare 360° Air Purifier and ARTCOOL™ Gallery air conditioner. The company’s state-of-the-art appliances blended in perfectly with the curated selection of vintage furniture pieces and interior objects to create a space of effortless comfort, convenience and aesthetic beauty.

The bedroom of LG Magenta House at CASACOR decorated with LG TV

The layout of LG Magenta House was centered around a central island that divided the space into a living room, kitchen, bathroom, bedroom and clothing area. The façade of the project featured walls made entirely of transparent glass bricks, a distinctly modernist touch that lets in natural light and warmth while still maintaining the privacy of those inside.

The kitchen of LG Magenta House at CASACOR decorated with LG side-by-side refrigerator

Drawing inspiration from the Conjunto Nacional – which was completed in the 1950s and has the distinction of being one of São Paulo’s first modern multi-use buildings – the LG Magenta House was awarded the VEJA SP Award for Best CASACOR Environment in the category of “Best Suite.” LG Magenta House was also recognized with the “Best of 2022” award from Archello, a global platform that connects professionals such as architects, sculptors, painters and engineers.

LG Magenta ambassadors at CASACOR 2022: Amanda Ferber, Fernando Forte and Renata Pocztaruk(From left to right) LG Magenta ambassadors at CASACOR 2022: Amanda Ferber, Fernando Forte and Renata Pocztaruk

During CASACOR 2022, LG also announced the next phase of “LG Magenta” – a relationship program designed especially for architects and interior designers – with the launch of a new platform that offers dedicated content, special discounts and exclusive benefits as well as training from industry professionals.

The clothing area of LG Magenta House at CASACOR decorated with LG Styler and WashTower

Stay tuned to LG Newsroom to learn more about LG’s inspiring projects and collaborations, and to check out the many ways that the company’s smart, innovative products continue to enhance the lives of consumers worldwide.

Contributed by LG Brazil 

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LG Expands List of Premium Entertainment Options Available With webOS Hub

Apple TV App, Apple Music, AirPlay and HomeKit to Be Available in
Over 100 Countries and Regions via webOS Hub

A family of four browsing the Apple TV Watch Now page via the newly released LG webOS Hub 2.0

SEOUL, Feb. 3, 2023 — LG Electronics (LG) has today announced the availability of the Apple TV app, Apple Music, AirPlay and HomeKit on its webOS Hub in over 100 countries and regions. Through this move, compatible TVs now offer an easier, more versatile smart TV experience thanks to a diverse selection of content and innovative features that help bring the ultimate in viewing convenience and pleasure to even more audiences worldwide.

With the Apple TV app, Apple Music, AirPlay and HomeKit all coming to the webOS Hub ecosystem, LG is constantly refining and expanding its webOS smart TV platform while enhancing its accessibility so that more consumers can benefit from the most convenient user experience.

By offering a greater range of customization options to smart TV manufacturers and giving more convenience and choice of content to customers, 10 times as many brands are now available on webOS Hub than in early 2021, with LG now working with 200 partners in total including Seiki, Eko, Stream System, Konka, Aiwa and Hyundai. Through these efforts, LG is now primely positioned to deliver on its promise of pioneering streamlined content viewing experiences for millions of people around the globe.

Apple TV+ is the home of award-winning Apple Originals and is accessed via the webOS Hub Home Screen’s dedicated Apple TV app. In addition, users can subscribe to popular third-party streaming subscription services on the Apple TV app, as well as explore over 100,000 films and shows to buy or rent.

Apple Music subscribers enjoy a vast, ad-free library comprised of over 100 million songs, 30,000 expertly-curated playlists, countless 4K music videos and the critically-acclaimed Apple Music Radio, which streams all the hits and classics from across all genres. Apple Music via webOS Hub is great for home parties too, as it comes with millions of songs with time-synced lyrics to make listening even more enjoyable. And it goes without saying that subscribers can instantly access their personal music library via webOS Hub.

webOS Hub will also be compatible with AirPlay, so users can stream movies, music, games and photos to their smart TV right from their iPhone, iPad or Mac. What’s more, webOS Hub-powered TVs are also Apple Home-enabled, giving users control of their TV in the Apple Home app and Siri using Apple HomeKit technology.

The Apple TV app and Apple Music are now available in over 100 countries, which is where owners of webOS-enabled TVs from 200 partner brands will benefit from a growing list of content and life-enriching features. The latest OLED TVs and UHD TVs powered by webOS Hub* support AirPlay and HomeKit, allowing more audiences to experience the enhanced usability and convenience these advanced TVs provide.

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* AirPlay and HomeKit only available on OLED TVs and UHD TVs with webOS Hub 2.0

[On the Job] LG SIC Center: Making Smart Home Appliances Smarter

In this installment of On the Job, we go inside LG’s System Integrated Circuit (SIC) Center to learn how LG is leveraging the latest AI to help deliver new customer experiences.

Side view of LG MoodUP InstaView™ refrigerator installed in the dining room

Imagine if there was a refrigerator that could play music and change color to match your current mood or spice up your kitchen décor. Well, as it happens, such a fridge actually exists – the newly introduced refrigerator with MoodUP™ from LG. The unique capabilities and customer experiences offered by LG’s latest kitchen innovation owe much to the LG8111, an on-device AI system-on-chip (SoC) developed by LG’s SIC Center.

Even before it was known as LG Electronics, the company began producing chips for consumer electronics as far back as 1992, at the ASIC Center under Goldstar’s Central Research Institute. Now, LG’s SIC Center is responsible for developing all of the AI chips used in LG products. These technologies have evolved over time to become the AI-based integrated circuits now used in cutting-edge appliances and home entertainment solutions such as LG OLED TV, and now, the fridge with MoodUP™.

(From left to right) Chang Woon-suk, lead of Smart Solution TP, LG SIC Center, and Lee Jin-jong, LG SIC Center professional(From left to right) Chang Woon-suk, lead of Smart Solution TP, LG SIC Center, and Lee Jin-jong, LG SIC Center professional

Greatly expanding the customer experience, the company’s latest AI chips can process innumerable data points and enable LG appliances to communicate with one another – and with other smart devices as well. LG8111, the new AI chip used in the MoodUP™, features an acceleration engine that processes information gathered from the refrigerator’s built-in cameras, microphones and sensors in real time. This allows the MoodUP™ to quickly recognize changes in its immediate environment and adjust performance accordingly, facilitate more convenient interactions with users and accurately assess if all of its features are functioning optimally.

The LG8111, a highly integrated AI chip that is equipped with an LG-specific AI processor

Recognizing the importance that AI will play in consumer electronics and wanting to find a solution to differentiate LG products, engineers at the LG SIC Center began to develop the LG8111 in 2017 and created the first prototype in 2018. The LG8111, a highly integrated AI chip that is equipped with an LG-specific AI processor, is perfectly designed for LG products. While the chip performs and functions better online, its AI functions can also be utilized offline as well.

Impressively, the LG8111 can provide three types of AI: vision intelligence (the ability to recognize and distinguish between different spaces, locations, objects and users), voice intelligence (the ability to recognize users’ voices or specific noises associated with a certain type of space) and control intelligence (the ability to adjust and optimize performance according to physical or chemical changes in the environment). Also, when connected to Wi-Fi, any product equipped with the LG8111 can transmit information to nearby devices or to cloud servers.

A set of LG MoodUP InstaView™ refrigerators in different colors

“We spent a considerable amount of time deciding which device would be the first to apply our new on-device AI chip,” said Chang Woon-suk, lead of Smart Solution TP, LG SIC Center.

Various appliances were in contention, but ultimately, the SIC team decided to go with a refrigerator, a choice made because the household fridge has the distinction of being the only home appliance to operate 24/7. The first recipient of the state-of-the-art chip, the color-changing LG refrigerator with MoodUP™ boasts a seamless voice recognition feature that allows for convenient, remote control and monitoring via the LG ThinQ app.

A woman holding a bag of groceries is standing next to LG MoodUP InstaView™ refrigerator

“All of our top-notch researchers at the LG SIC Center are dedicated to developing chip solutions based on the core goal of maximizing customer value,” said Chang. “While we’re pleased with the success of the LG8111, we will continue to push the envelope as a team to take the customer experience to the next level.”

The successful implementation of the LG8111 in the new LG refrigerator with MoodUP™ opens the way for the chip’s use in a wide range of LG solutions, from other smart home appliances to electric vehicle components.

Stay tuned to Beyond News to learn more about the innovative technologies LG is using to drive the customer experience forward.

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LG Showcases Portfolio of Advanced Home Appliances With “Life on the UP” at KBIS 2023

Headlined by the Ultra-Premium ‘Signature Kitchen Suite’ Built-in Lineup,
Latest Premium Appliances Offer New Options for a More Personalized Home

A woman and a man are standing beside the Signature Kitchen Suite 36-inch Dual-Fuel Pro Range and 48-inch French-Door fridge in the LG booth at Kitchen and Bath Industry Show 2023

SEOUL, Feb. 1, 2023 — LG Electronics (LG) is presenting its state-of-the-art kitchen and living appliance lineups at the 2023 Kitchen & Bath Industry Show (KBIS), taking place at the Las Vegas Convention Center in Las Vegas, Nevada, USA, from January 31 to February 2.

Under the theme of ‘Life on the UP,’ LG’s exhibit showcases the modern design and advanced technology of the company’s latest appliances while highlighting the personalized convenience they provide through the addition of ThinQ UP and ThinQ Care features – now available on LG’s premium built-in lineups for the very first time. Featuring eight unique zones, LG’s booth explores diverse consumer lifestyles and aesthetics with each zone representing a different, well-known American city, location or landmark, and each displaying a selection of new, cutting-edge LG appliances.

Visitors to KBIS 2023 can discover the latest premium kitchen solutions from luxury built-in brands, Signature Kitchen Suite and LG STUDIO, both of which offer the refined design and personalization options that today’s consumers want for their homes. The new Signature Kitchen Suite 48-inch built-in refrigerator comes in stainless steel or panel-ready option and boasts Signature Fit™ Integrated Design; enabling a seamless match with any interior décor and giving customers the choice of proud or flush installation.

Also on show at KBIS is LG’s new Signature Kitchen Suite 36-inch gas cooktop. The impressive appliance features five, powerful brass burners totaling 67,500 BTUs – including a 24,000-BTU* Ultra-High™ dual burner with a convertible wok grate – which is the most of any cooktop in the luxury kitchen category. Additionally, the new cooktop is available with an easy-to-clean porcelain-coated cooking surface, while the LG STUDIO kitchen package now offers customers an elegant, new handle color – rose gold – to choose from.

For hassle-free cleanup, the Signature Kitchen Suite’s PowerSteam® dishwasher can complete a full cycle in less than one hour thanks to LG’s QuadWash™ Pro and Dynamic Heat Dry™ technologies, the latter of which circulates hot air throughout the appliance’s interior. The sleek, stainless steel dishwasher, which has ‘hidden’ controls located on top of its door, uses TrueSteam® to help remove caked-on food and reduce water spots, while QuadWash Pro uses high-pressure jets of water to clean dishware from multiple angles.

LG is also exhibiting its personalized living solutions at this year’s show, with ThinQ UP appliances such as the latest washer and dryer pair, a new minimalism concept kitchen appliances lineup, and lastly, the new MoodUP™ by LG STUDIO – a fridge with color-changing door panels (23 colors available for the upper panel and 19 for the lower) that can be easily controlled via the LG ThinQ app. ThinQ UP, which enables users to continuously upgrade their appliances with additional features, will soon be coming to LG’s built-in appliances – including the Signature Kitchen Suite and LG STUDIO lineup – as will ThinQ Care features designed to help users protect and get the most out of their LG solutions.

What’s more, LG is presenting entertaining events at the show to allow visitors to experience its products and brand values first-hand. In the Las Vegas-themed zone of the company’s booth, Signature Kitchen Suite chefs, Nick Ritchie from Napa Valley and Austin Kang from Seoul, are giving cooking demonstrations using Signature Kitchen Suite appliances to prepare delectable treats for attendees. LG is also hosting an exclusive party in its booth’s New York-themed zone on the evening before KBIS 2023 opens. Along with music and a colorful LED lighting display provided by the customizable MoodUP™ by LG STUDIO, guests will be able to enjoy delicious desserts made using the ultra-convenient Scan to Cook feature on LG STUDIO cooking appliances.

“At KBIS 2023, we will introduce the exceptional, personalized experience offered by our ultra-premium built-in appliances and ThinQ UP,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG will continue to deliver smart, stylish kitchen and living solutions designed to enhance consumers’ homes and daily lives.”

Visitors to LG’s booth (West Hall #3045, Las Vegas Convention Center) at KBIS 2023 will have the opportunity to experience the full portfolio of LG kitchen and living appliances.

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* British Thermal Unit (BTU) is a unit of heat.

LG Showcases Latest Display Solutions Under Theme of “Life, Be Bloomed” at ISE 2023

LG’s Advanced Display Innovations, Including 8K Micro LED, Feature in Interactive
Exhibit Along With Immersive Media Art and Digitalized Spaces for Diverse Industries

272-inch Micro LED 8K display LG MANIT

SEOUL, Jan. 31, 2023 — LG Electronics (LG) is presenting its cutting-edge digital signage solutions at Integrated Systems Europe (ISE) 2023, which opens today in Barcelona, Spain. The company’s full range of display solutions – including Micro LED displays, Transparent OLED Signage and LED displays – is exhibited across a number of digitalized spaces demonstrating use cases and applications for different industries, including retail, corporate, education and hospitality.

Adopting the theme of Life, Be Bloomed for this year’s ISE, LG is presenting innovative display solutions that offer a world of possibilities and the power to make life better, each and every day. Visitors to the company’s booth will be able to experience solutions created to foster better business communications, solutions that deliver clear visibility and integrate seamlessly in various commercial environments as well as solutions that can convey the emotion and dynamism of stunning digital artworks in a whole new way.

The massive 272-inch LG MAGNIT 8K Micro LED (model LSAB007) is making its debut at ISE with a truly jaw-dropping display, both in scale and in picture quality. The enormous Micro LED leverages millions of self-emissive micrometer-scale pixels to create images of exceptional vibrancy and depth, while its 8K resolution (7,680 x 4,320) delivers razor-sharp detail.

LG MAGNIT 8K offers impressive color consistency and a wide viewing angle. This remarkable display solution will mesmerize visitors to the company’s booth, enthralling them with exclusive 8K footage that captures the beauty and majesty of the natural world. With its huge size and superb picture quality, LG MAGNIT is an excellent solution for showcasing media art in public spaces, and for use in building control rooms, boardrooms as well as corporate and hotel lobbies.

Another spectacular sight for visitors, LG’s 8K Micro LED synchronizes with 56 Transparent OLED Signage (model 55EW5G-V) displays, covering both sides of the LG exhibition hall’s entrance to create an incredibly immersive media art experience. The captivating display setup transports visitors into a world of color and wonder – a world brought to life by the company’s cutting-edge display technologies.

At ISE 2023, LG is also showcasing its solutions for virtual production studios for the very first time. A virtual production studio allows content creators to shoot live-action footage against a fully digital backdrop, which is made by displaying virtual scenery on a series of seamlessly connected LED screens. LG and its professional partners, including Mo-Sys and ARRI, will be showing visitors how a virtual production studio works – and how it can be used for entertainment applications, such as film and TV, and for corporate in-house broadcasting – and introducing LG’s LED displays and related solutions.

At the center of LG’s booth is the eye-catching Floating CUBE LED, an LED sculpture that creatively combines four 2K LED displays (model LSCB012). Based on Tensegrity, a structural principle of tensional integrity, the CUBE presents strikingly three-dimensional anamorphic digital art that moves and flows across the displays’ surfaces. LG’s fine-pitch LED displays provide lifelike picture quality, while the seamless 90-degree corner design of the CUBE installation enhances the sense that one is looking at real, 3D objects inside an actual, physical space.

Additionally, LG is introducing its new digital learning solution, LG CreateBoard (model TR3DK), at ISE 2023. An Interactive Digital Board designed to engage, inform and inspire students, and encourage greater collaboration, the new model provides LG CreateBoard Lab for content creating and writing as well as LG CreateBoard Share for wireless content and screen sharing. Also on show is LG ConnectedCare DMS, a cloud-based device management solution for schools and other learning environments that enables the remote management of multiple displays.

As part of its comprehensive exhibit, LG is presenting convenient cloud-based management solutions tailored to the needs of diverse industries; including retail, corporate, education and hospitality. LG Pro:Cloud is a cloud platform for accessing LG’s content management solutions (CMS) including Pro:Centric Cloud (hospitality) and SuperSign Cloud, while LG ConnectedCare is a remote management solution that makes it possible to monitor signages, check energy usage and adjust display brightness via the integrated Energy Dashboard.1

Also on full display at ISE 2023 is LG’s ongoing commitment to sustainability. Embracing the company’s Better Life for All vision, the latest B2B solutions from LG offer energy efficiency, reduced resource consumption, increased recyclability and enhanced accessibility.2 In the ESG zone, visitors can explore innovations such as cloud-based smart energy management solutions that help reduce power consumption and 4K UHD signage (model UL3J-EP), featuring components partially made from recycled plastic, and check out the LG Kiosk, which promotes digital inclusion with a tactile keypad for the visually impaired.

“At ISE 2023, LG is demonstrating how its display solutions can add value in practically any commercial sector or area of your life you care to name,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “Far more than just screens for presenting content, our display solutions can help you connect, create, communicate and collaborate – expanding and digitalizing your daily experience in a host of convenient, new ways.”

Visitors to ISE 2023 can find LG’s booth in Hall 3 (Stand 3K 200) of Fira Barcelona’s Gran Via conference center. To learn more about LG’s digital signage solutions at ISE 2023, please visit www.lg-informationdisplay.com/ise2023.

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1 Energy Dashboard will be released in 2023.
2 www.lg-informationdisplay.com/support/esg.

Delivering Hope to Flood-Stricken Communities of Thailand

A group of volunteers from LG Thailand posing together for a photo

Last year was a particularly harsh one for many families in Thailand, as severe floods devastated large areas of the northeast and central regions repeatedly over a prolonged four-month period. Phra Nakhon Si Ayutthaya, a central Thailand province steeped in ancient history, was one territory that was hit particularly hard by this unprecedented catastrophe.

To restore and preserve the city’s infrastructure, historical locations and private homes damaged by this unforgiving natural disaster, LG Thailand initiated a range of activities that took full advantage of the company’s expertise and kind-hearted employees as it extended a helping hand to those in need.

A group of volunteers from LG Thailand clearing smudges resulted from the devastating flood

LG recruited a team of over 30 volunteers who worked diligently throughout the day to clear up as many of the smudges created by the flooding as possible and repaint buildings from schools to temples, returning their old, dilapidated walls to their former glory.

LG technician providing an inspection and maintenance service to flood-damaged appliances

Fully understanding that flood-damaged electrical appliances, which are considered daily essentials, must be repaired as a matter of urgency within the affected communities, LG created a registration system where households could sign up to receive inspections and maintenance services as fast as possible. Thanks to this effort, people could bring their devices to a service center or request LG technicians pay a visit to their houses for repairs.

Mr. Prapan Treebubpha, deputy governor of Phra Nakhon Si Ayutthaya and Mr. Sunghun Jung, managing director of LG Electronics Thailand holding a board that shows the donation LG Thailand has made to make the local people's lives better
(From left to right) Mr. Prapan Treebubpha, deputy governor of Phra Nakhon Si Ayutthaya and Mr. Sunghun Jung, managing director of LG Electronics Thailand

The company’s endeavor to care for locals continues to change lives with a donation of LG appliances and cash totaling over USD 10,600. “Through this and other activities, LG has joined hands with the local government to help accelerate the restoration of the province and improve the well-being of our inhabitants,” said Prapan Treebubpha, deputy governor of Phra Nakhon Si Ayutthaya.

Ms. Arpusara Songkavijit, senior marketing communication manager at LG Electronics Thailand, Dr. Petch Alisanant, assistant director of supporting services at King Chulalongkorn Memorial Hospital and Mr. Amnaj Singhachan, senior marketing manager at LG Electronics Thailand posing together for a photo with LG-donated appliances
(From left to right) Ms. Arpusara Songkavijit, senior marketing communication manager at LG Electronics Thailand, Dr. Petch Alisanant, assistant director of supporting services at King Chulalongkorn Memorial Hospital and Mr. Amnaj Singhachan, senior marketing manager at LG Electronics Thailand

The flood relief project is yet another embodiment of LG’s long-held commitment to improving the overall quality of life and well-being of people across the world, as it strives to promote its Life’s Good vision. In July 2022, LG also donated electrical appliances worth over USD 11,500 to the Chulalongkorn Hospital, Thai Red Cross Society and Princess Mother’s Medical Volunteer (PMMV) Foundation to support the heroes working in Thailand’s medical sector, believing that this donation would benefit the healthcare and livelihoods of all Thai people in time.

Keep following LG Newsroom to see how LG continues its efforts around the world to ensure that Life’s Good for all!

Contributed by LG Thailand

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LG Announces 2022 Financial Results

Highest Full-Year Revenue in LG Electronics’ History With
 Continuous Growth Based on Strong Fundamentals

A picture of LG Twin Towers in the daytime

SEOUL, Jan. 27, 2023 — LG Electronics Inc. (LG) today announced full-year 2022 consolidated revenue of KRW 83.5 trillion with operating profit of KRW 3.6 trillion.

In 2022, LG achieved its highest annual revenue ever – surpassing KRW 80 trillion for the first time in its history – increasing 12.9 percent over 2021, when sales exceeded KRW 70 trillion for the first time. The record sales reflect continuous growth based on strong fundamentals, although full-year profitability was impacted by challenging global economic conditions.

The company’s revenue growth in 2022 was driven by strong demand for premium home appliances and automotive parts. For the seventh consecutive year, the appliance business unit saw significant year-over-year growth. The turnaround of LG’s Vehicle components Solutions business in 2022 reflected steady improvements in the automotive industry, and this business exceeded 10 percent of LG’s total revenue for the first time.

The LG Home Appliance & Air Solution Company saw another record-setting year with 2022 revenue of KRW 29.9 trillion, an increase of 10.3 percent from the previous year, as a result of company’s premium-focused strategy that includes unique appliances such as LG Stylerclothing care systems, all-in-one WashTower laundry centers, and LG InstaView refrigerators with Craft Ice. Full-year 2022 operating profit was KRW 1.1 trillion lower than in the previous year caused by increased marketing investments and higher logistics costs. The business unit plans to consistently pursue its premium-centered strategy by improving competitiveness of premium products as well as strengthening its mass-tier lineup, along with cost structure management to enhance profitability. In addition, the company will accelerate the expansion of smart home ecosystems by expanding upgradable appliance lineups in the overseas markets.

The LG Home Entertainment Company reported 2022 revenue of KRW 15.7 trillion and operating profit of KRW 5.4 billion. Although lower global TV demand impacted revenue and operating profit versus 2021, the company’s content and services business based on LG’s smart TV platform has grown ten-fold since 2018. As challenging business conditions persist, the company will focus on expanding LG’s smart TV platform to diversify its overall business portfolio and secure future growth engines. Furthermore, the company will maintain its competitive edge by growing the premium TV segment, such as OLED TV and QNED TV, as well as effectively managing marketing expenses.

The LG Vehicle component Solutions Company increased revenue by 29.1 percent in 2022 from 2021 to KRW 8.6 trillion with a full-year operating profit of KRW 169.6 billion. The business unit’s profitable growth was driven by proactively responding to higher demand from automakers. By year-end 2022, the total value of accumulated orders for auto parts is around KRW 80 trillion, reflecting the company’s position as a leading supplier to the worldwide automotive industry. The company will continue its momentum by strengthening its global supply chain and will work to further increase profitability through efficient cost structure management.

The LG Business Solutions Company’s 2022 revenue of KRW 6.1 trillion increased 11.2 percent over the previous year driven by continuous recovery of information displays. Full-year operating profit declined, primarily due to lower post-pandemic demand for PCs and monitors. Looking ahead, the company plans to improve competitiveness of PCs and monitors, while driving stable growth in the B2B segment by developing more customized solutions.

Earnings Conference and Conference Call

LG Electronics will hold a Korean / English conference call on January 27, 2023 at 16:00 Korea Standard Time (07:00 GMT/UTC). Conference call participants are instructed to pre-register online to receive a private PIN. To participate in the conference call, dial +82 31 810 3130, enter passcode 6418# and then the PIN. The corresponding presentation file will be available for download at the LG Electronics website before the call.

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