Earth Day – celebrated annually on April 22 – is a great opportunity for people around all parts of the globe to demonstrate support for environmental protection.

Shared earlier this week, LG USA hosted the ‘Life’s Good Earth Day Fair,’ an event with diverse activities highlighting the importance of sustainable practices. Let’s take a look at how other LG offices around the world shared the positive message of creating a ‘Better Life for All’ in time for Earth Day.

To start off in Germany, the company turned Earth Day into a week-long event through Earth Week on its online brand shop. From April 22 to 28, German consumers will receive a 10 percent discount on all LG household appliances with a green energy label purchased on LG.com/de, not only saving money but also energy at the same time.

LG Germany wanted to fully do its part to contribute to a more sustainable future, which is why it partnered with the local initiative Herzenswald Schmitten, a non-profit association that advocates sustainable environment protection and nature conservation. As a part of this partnership, LG Germany will donate 10 percent of revenue from the energy efficient home appliances purchased between April 22-28 to the organization. Aligned with Herzenswald Schmitten’s mission, LG Germany proudly supports regional afforestation and providing newly planted trees with individual protection against poaching.

And, to boost sustainable practices within the company, LG Germany celebrated Earth Day in its Eschborn office. Employees received a reusable coffee cup, featuring the Life’s Good logo, reducing waste on single-use cups and even further promoting the brand message in public. Also, to motivate employees to reduce their carbon footprint, the company awarded employees who came to the office by either bike or public transportation with a voucher from a coffee bar located in the building – providing an opportunity for employees to use their brand new Life’s Good cups and spread the message. The company is excited to see how many employees make the morning bike ride their daily routine!

Reducing disposable wastes is an important task, one that LG’s headquarters in Korea is also paying great attention to. In time for this year’s Earth Day, LG CEO William Cho joined in on the “Zero Disposables Challenge,” a nation-wide environmental initiative launched by South Korea’s Ministry of Environment last year to encourage the use of reusable items in public. In line with this, the company called on all its employees to boost efforts to reduce the use of single-use products and increase the use of reusable products.

In Taiwan, the company deliberated on ways to make a difference for the planet through small daily actions. LG believes that doing one little thing every day has the power to have a great impact when accumulated over time.

To highlight this message, LG Taiwan unveiled a challenge on its official social media page, inviting users to reshare their Instagram story template, selecting what good things – no matter how big or small – they do to show that they love the earth! Running from April 22 to May 5, the company will select six winners who will receive a gift card.

Last but not least, LG Spain created a video outlining their on-going efforts to create a better planet. In the video shared via its social channels, the company introduces their Smart Green movement, an initiative that uses technology as a means to regenerate the ecosystem. The movement’s goals include planting 47 million trees; repopulating 47 million Iberian bees to ensure the pollination of countless endemic plants; and restoring the seabed, which is home to thousands of plant and animal species. Already seeing great results, LG Spain reiterated its commitment to work with its local partners to change the world for the better.

LG believes Life’s Good but also understands that true enjoyment requires care and attention. The company is committed to not only crafting sustainable products but also to participating in initiatives that foster a better, cleaner future.

Contributed by LG Germany, Taiwan and Spain

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Earth Day, observed annually on April 22, serves as an essential call to action for the preservation of our planet for future generations. LG is dedicated to promoting this cause through local initiatives, underlining the impact of every action in protecting our environment.

LG USA aims to foster a greater appreciation for our environment and promote sustainable practices, with the goal of instigating positive change and contributing to the long-term health of our planet. The company is actively seeking to make a real difference by inspiring the next generation of conservationists and addressing urgent issues such as the extinction crisis and climate change.

To reinforce its commitment to sustainability and environmental stewardship, and to reflect its ‘Life’s Good’ ethos, LG organized the ‘Life’s Good Earth Day Fair’ on April 22 at its Englewood Cliffs, New Jersey campus. This public event featured a range of activities emphasizing the importance of sustainable practices.

In collaboration with the National Wildlife Federation (NWF), the fair provided useful information on sustainable best practices and guidance on creating a Certified Wildlife Habitat® in living, working and recreational spaces.

A key component of the event was the e-Waste Drive, which, like the previous year, provided attendees with the opportunity to responsibly discard unwanted electronics. Participants who brought e-waste for recycling were granted a ticket to join the campus activities.

LG also unveiled a new pollinator garden at its headquarters. The garden, which has been recognized as a Certified Wildlife Habitat® by the NWF, features native plants designed to attract a variety of pollinators such as bees, butterflies, moths and beetles. LG anticipates that this initiative will boost biodiversity, stimulate plant growth, enhance air quality and support wildlife. Attendees were encouraged to plant a flower in the garden, contributing to a healthier ecosystem.

Additionally, LG offered tours of the Inspiration Lab to students, teachers and local community members, showcasing its innovative technologies and sustainability initiatives. Visitors had the opportunity to participate in scavenger hunts organized by the NWF, enjoy food vendors and giveaways, and meet Ranger Rick® and NWF Naturalist Dave Mizejewski.

The Life’s Good Earth Day Fair is just one of LG’s initiatives to commemorate Earth Day. Last week, the company unveiled a 3D anamorphic experience on its Times Square billboard in New York City, showcasing content that highlighted some of the world’s most vulnerable and endangered as well as recovered species in need of ongoing protection. Beginning with the snow leopard and followed by the bald eagle, Galapagos sea lion and reindeer later this year, the series will portray each animal in stunning 3D that appears to be extending out of the actual display.

And, through partnerships with global edtech leader Discovery Education and the NWF, LG will host a K-12 educational series about vulnerable and endangered species. The LG Endangered Species Series will provide K-12 students with a deeper understanding of the unique qualities of endangered animals, and the role they play in maintaining a healthy ecosystem while fostering an appreciation of what makes each species special. Educators and students may access the free, standards-aligned digital resources created with Discovery Education at endangered-species-series.discoveryeducation.com.

In addition to these activations, LG is working to make Earth Day every day by developing the most innovative products that help provide consumers with significant savings through energy efficiency. As a nine-time ENERGY STAR® Partner of the Year, LG launched a special Earth Day 2024 home appliance promotion, showing the company’s commitment to helping U.S. consumers make energy choices that make a difference, from cutting household utility bills to reducing impact on the environment.

Contributed by LG USA

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Image source: earthday.org

Earth Day, celebrated annually on April 22, serves as a reminder of our collective responsibility to appreciate and protect our magnificent planet. It calls upon each of us to take significant actions towards fostering a healthier environment and a brighter tomorrow. This year, the theme of Earth Day is ‘Planet vs Plastic,’ chosen to highlight the urgent need to address the widespread problem of plastic pollution. Aligned with this is the ambitious goal announced by EARTHDAY.ORG to reduce plastic production by 60 percent by 2040. From saying “no” to single-use plastics to embracing appliances made using recycled plastics, everyone can play a part in putting society on the path to a plastic-free future.

A company with a comprehensive ESG vision for a ‘Better Life For All,’ LG is involved in a wide range of initiatives that help the wellbeing of people and the planet. Its actions on plastic reduction is coupled with intensifying efforts to develop product solutions, and implement lifecycle strategies, that empower users to play a more active role in bringing about positive change. As these endeavors suggest, LG is committed to promoting a sustainable future while enhancing the wellbeing of individuals and communities worldwide.

LG’s Innovative Washer Helps Curb Microplastic Emission
Microplastics, minute plastic particles less than 5 millimeters in size, have permeated oceans, soil and even the air we breathe. Their widespread distribution raises concerns for both the environment and human health.¹ The washing of synthetic textiles is a significant source of microplastics released to oceans globally, accounting for up to 35 percent. This translates to around 200,000 to 500,000 tons of textile-related microplastics entering the marine environment every year.²

In an attempt to help people contribute to the mitigation of plastic pollution, LG’s new washer comes with the Microplastic Care cycle preinstalled.³ When set to this specialized cycle, the washer utilizes a ‘swinging’ motion and the TurboWash™ 360 feature to minimize fabric friction, providing gentle yet effective cleaning while reducing microplastic ‘shedding’ from garments by up to 60 percent.⁴

Additionally, the latest LG front-loader comes with AI Wash, which leverages the company’s Deep Learning Artificial Intelligence (AI) Direct Drive™ Motor and 6 Motion™ technology. Selecting the optimal washing motions based on fabric type, AI Wash provides improved fabric protection to help extend the lifespan of clothing.⁵ The new washer also optimizes detergent usage with ezDispense™, which automatically dispenses the right amount of liquid detergent for each load.⁶

LG’s Plastic-reducing Initiatives for a Better Life

With a staggering one million plastic bottles used every minute, and up to five trillion plastic bags used annually, plastic waste is polluting our world at an alarming rate.⁷ Although they undoubtedly make daily life more convenient, home appliances are a substantial contributor to the problem of plastic waste. Recognizing this, LG has greatly expanded its recycling programs for discarded appliances, fostering a sustainable cycle that shows a better way forward for industry and the world.

LG has implemented a resource circulation program that now spans 52 countries, with the LG Recycling Center in South Korea playing a central role. Raw materials such as iron, copper, aluminum and plastic are extracted from old home appliances, then sorted and processed before ultimately being ‘reborn’ as new lifestyle appliances, such as the LG Styler™ ShoeCase and ShoeCare, LG PuriCare™ AeroFurniture and LG tiiun mini.

Catering to the needs of diverse customer segments, these innovative lifestyle appliances from LG feature outer surfaces made from recycled plastics. Through making upcycling a part of its process, the company is both reinforcing sustainability throughout the entire product lifecycle and presenting eco-concerned customers with a compelling range of stylish and practical solutions that speak to their values, as well as their tastes.

LG’s ongoing commitment to addressing the importance of recycled materials was also on show at IFA 2023 in Berlin, Germany, last September. The company’s exhibition booth hosted a number of activities to raise awareness of the importance of plastic recycling, including the planting of resin-pallet ‘trees’ at the LG Sustainable Village’s Upcycling Workshop Zone.

In 2022, LG recovered 472,876 tons of electronic waste from 52 countries, and has collected a cumulative total of 3,998,382 tons since 2007. The company used 32,987 tons of recycled plastics in its products in 2022, a 24 percent increase from 2021.

LG’s worldwide resource circulation program, aligned with the goals of the company’s Better Life Plan 2030, aims to increase the waste-recycling rate at LG production sites to 95 percent by 2030. Additionally, LG has set itself the target of using 600,000 tons of recycled plastics (cumulative) by 2030. Furthermore, LG intends to reach another major milestone – the collection of 8 million tons (cumulative) of discarded appliances by 2030.

LG remains resolute in the pursuit of its Better Life For All vision. The company’s state-of-the-art appliances offer convenient ways for customers to contribute to environmental protection, while its sustainability-focused recycling programs and production practices show a belief in the possibility of a brighter tomorrow.

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¹ www.undp.org/kosovo/blog/microplastics-human-health-how-much-do-they-harm-us
² www.eea.europa.eu/publications/microplastics-from-textiles-towards-a
³ ThinQ UP washing machine users can download the new course from the ThinQ app Upgrade Center. Availability of features may vary depending on product model and region.
⁴ Tested by Intertek in July 2023. Microplastic Care cycle with 3kg of load (100 percent polyester training jacket) compared to Mixed Fabric cycle (F4Y7EYPBW). Comparing by measuring the amount of microplastics filtered through a 20㎛ filter. Results may differ depending on the item or items of clothing washed and on the usage environment.
⁵ The AI DD motor attached to washing machines detects fabric type by calculating the unique waveforms of the fabric and help reducing the damage. Feature availability may vary depending on the product models.
⁶ The application of ezDispense function varies depending on the washer model. The feature can dispense detergent for up to 31 loads when both the detergent and fabric softener compartments are filled with detergent to capacity.
⁷ www.unep.org/interactives/beat-plastic-pollution/

Guided by the unwavering conviction that a good life means enjoying every precious moment to the fullest, LG aims to create innovations for a better life while working with brave optimism to ensure Life’s Good for everyone, no matter where they live.

In line with World Happiness Day – celebrated annually on March 20 – LG Germany and influencer Gina Rühl paid a special visit to DAS HAUS in Neuss, spending the afternoon with children suffering from physical and mental disabilities. True to the motto ‘Happiness doubles when you share it,’ this project not only aims to put a smile on the faces of countless children, but also demonstrate the immense impact of technical helpers on the daily lives of those that need a little help.

Gina is a living example of relentless optimism and the ability to turn setbacks into strengths. After a serious motorcycle accident that resulted in the loss of her left arm, she never lost her positive attitude and fought her way back to treat every day like a blessing: “Life goes on, just a little differently.” She quickly regained her mental strength and is now grateful for every experience, demonstrating that life can still be full of joy after a life-changing incident.

That is why Gina was the perfect role model to visit DAS HAUS, a facility that aims to enable children and adolescents to live a fulfilling life on their own terms despite their disabilities. This inclusive facility offers a wide range of music, art, sports and theater courses to help them develop skills and socialize at the same time. DAS HAUS encourages them to push a little further every day and manage their lives actively and responsibly – a message both LG and Gina live by.

The focus of the event was on the joy of cooking together. As they cooked as a team, LG StanbyME provided assistance by displaying cooking tutorials and entertainment. In fact, it proved to be so useful that LG donated two of them to DAS HAUS soon after. The contact was made through nestwärme e.V., an association that supports families with chronically or terminally ill children and children with disabilities. As a token of gratitude, LG also donated an LG StanbyME to a children’s hospice of nestwärme e.V.’s choice. But the generosity did not stop there, as LG and Gina raffled off five devices to social clubs and organizations through Instagram.

The efforts of Gina Rühl and LG on World Happiness Day highlight technology’s potential to go beyond its primary purpose – it connects people and inspires new possibilities. This project underlines the company’s commitment to effecting positive change not only on special occasions but every day, in line with its Life’s Good message.

In Argentina, the love of cooking, which transcends borders, was again leveraged to spread positive change. LG Argentina employees volunteered their time to the Fundación Sí, a non-profit organization dedicated to eradicating poverty by enhancing the quality of life and social inclusion of the less fortunate. Volunteers are recruited to offer housing and financial aid to underprivileged graduates to increase their access to education, and perform nightly trips to give the homeless food, medical attention and emotional support.

Last month, LG Argentina employees convened in the kitchen to bake bread for the homeless and give hope of a future where Life’s Good.

This baking event was just one of the many activities that took place in partnership with Fundación Sí. Another important action was the sponsorship of four high-achieving local university students which will support their development going forward and help them achieve their professional aspirations.

LG offices around the world are committed to creating a Better Life for All, not only through its advanced products and solutions but also through its social initiatives. Stay tuned to LG Newsroom to discover more initiatives designed to realize a future where Life’s Good for people and the planet.

Contributed by LG Germany and LG Argentina

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