LG OPTIMUS ONE AND LG OPTIMUS CHIC

Two models hold up two variants of the LG Optimus Chic and one of the LG Optimus One in a vertical pattern.

NVIDIA TEGRA 2 PROCESSOR

LG DEVELOPS POWERFUL SMARTPHONES WITH NVIDIA TEGRA 2 PROCESSOR

Front and rear views of NVDIA’s Tegra 2 mobile processor

SEOUL, Sept. 7, 2010 — LG Electronics (LG) announced today that it will introduce a series of fast, powerful smartphones starting in the fourth quarter of 2010 utilizing the second generation NVIDIA？ Tegra™ mobile processor, Tegra 2. Tegra 2 includes the world’s first dual-core CPU, which powers through complex tasks to achieve significant leaps in performance.

LG will integrate Tegra 2 into its smartphones, providing them with unprecedented power, speed and graphics capability. These smartphones will be part of LG’s Optimus Series, a new line of innovative mobile products.

LG selected NVIDIA Tegra because it enables a new mobile experience and content capabilities. Tegra 2 features a number of mobile “firsts”: the first mobile dual-core CPU, the only ultra low-power NVIDIA GeForce？ GPU and the first 1080p HD mobile video processor. Taking full advantage of the two speedy 1 GHz processors sharing the workload in Tegra 2, consumers can experience up to 2x faster web browsing and up to 5x faster gaming performance over single core processors running at 1 GHz. NVIDIA’s leadership in graphics also delivers flawless 1080p HD video playback, console-quality gaming and amazing 3D capabilities.

“LG is committed to making its Optimus Series smart devices the de facto standard in speed and graphics performance,” said Chang Ma, Vice President of Marketing Strategy Team, LG Mobile Communications Company. “We selected NVIDIA because it is the visual computing leader and has a long history of creating amazing consumer experiences.”

“The ultimate smartphones will be powered by Tegra, the world’s most advanced mobile processor,” said Phil Carmack, senior vice president of NVIDIA’s mobile business. “LG is one of the most popular consumer brands, and their Optimus Series of devices with Tegra is further validation of the processor’s ability to deliver an unrivaled, turbocharged media experience.”

LG’s Optimus Series smartphones featuring the NVIDIA Tegra 2 mobile processor will debut starting in the fourth quarter of the year.

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About LG Electronics, Inc.
LG Electronics, Inc.is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 82,000 people working in over 115 operations around the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1™ and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lg.com.

LG DAZZLES BERLIN WITH 3D FAÇADE SHOW AT IFA 2010

Interactive Media Façade at Kulturbrauerei Launching Point for LG’s Optimus One

BERLIN, Sep. 3, 2010 -– LG Electronics (LG) unveiled a gigantic 3D media façade in Kulturbrauerei, the cultural heart of Berlin, to highlight LG’s upcoming smartphone, the LG Optimus One, one of a range of new smart devices under the LG Optimus Series label.

The façade was a great source of wonderment for the many people passing through the square, who were enveloped by the ever-changing 3D artwork on the nearly three-storey high screen (23m x 21m).

Beginning with a countdown on a giant hourglass and a greeting from an “Android,” LG’s huge presentation took viewers on a thrilling 3D ride that included – among other things – whales, ice skaters, giant octopi and steaming jungles. The 5-minute show concluded with the advice, “Optimize Your Life!” which will be the official tagline of the Optimus Series marketing campaign.

For the grand finale, audience members themselves became the stars. In a truly interactive spirit, all attendees who took photos of themselves with phones provided by LG had their images displayed on the media façade.

“IFA is a stunning way to introduce our new lineup to the world, at what is one of the world’s leading tradeshows for consumer electronics and home appliances,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “Through the spectacular 3D media façade, we’ve really whetted people’s appetites for our new Optimus Series that we’re launching throughout the rest of the year.”

First announced in July, the LG Optimus One offers the latest in Google™ mobile features and connects seamlessly to the world. The LG Optimus One will be available from September in Europe and will follow in other markets.

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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 80,000 people working in over 115 operations around the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1™ and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

TWO MORE LG OPTIMUS SERIES SMARTPHONES LAUNCHED … VIRTUALLY

Invitation to the LG Optimus Digital Press Conference with the silhouette of a new device

Latest Smartphones from LG to be Introduced via Interactive Internet News Conference

SEOUL, Sep. 10, 2010 -– LG Electronics (LG) announced today that it will hold a live and interactive virtual digital news conference on September 14th at 18:00 Korea Standard Time (09:00 GMT) to launch two highly anticipated smartphones from its Optimus series — LG Optimus One with Google and LG Optimus Chic. The half-hour news conference targeted only for media and bloggers will include an exclusive detailed look at the two new devices, as well as a real-time question and answer session with LG executives.

LG will broadcast the event utilizing video streaming technology as well as Twitter. Media and bloggers wishing to participate are required to register in advance at the LG Optimus Virtual Digital Launch website. Participants are also encouraged to sign-up to follow the conference’s Twitter updates as product updates and announcements will be made regularly leading up to the news conference.

During the virtual digital news conference, Skott Ahn, CEO and President of LG Mobile Communication, will showcase the LG Optimus One with Google and LG Optimus Chic and discuss LG’s smartphone business strategy moving forward. Questions and answers with LG executives will be held directly after the presentation.

For this announcement, LG asked Garson Yu, Founder and Creative Director of yU+Co, to produce the opening graphic for the event as well as the videos demonstrating the features of the LG smartphones. Mr. Yu is responsible for numerous eye-catching title sequences for major Hollywood blockbusters including 300, Shrek and Watchmen.

“This virtual announcement of our two newest Optimus Series devices allows us to speak directly to the audience to demonstrate our commitment to the smartphone sector,” said Dr. Skott Ahn, CEO and President of LG Mobile Communications Company. “LG Optimus One with Google and LG Optimus Chic are intuitive machines designed with information gathering and accessibility in mind. They were developed as part of LG’s strategy to popularize smartphones with consumers around the world by making the transition from feature phones as simple as possible.”

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3D FAÇADE SHOW AT IFA 2010

A group photo of men and women wearing LG Optimus T-shirts at the LG Optimus One event in Kulturbrauerei, Berlin.

LG INTRODUCES A NEW ERA OF ENTERTAINMENT SHARING

A female model is showing a family photograph on the TV by using LG’s unique multimedia sharing technology on her LG Optimus 7

Unveiling Exclusive DLNA-Based Technology for LG Optimus 7 at IFA 2010

BERLIN, Sep. 6th, 2010 — LG Electronics (LG) is showcasing a major breakthrough in mobile and home convergence at this year’s IFA trade show in Berlin. The new technology makes it possible to share multimedia files on LG’s upcoming LG Optimus 7 and all DLNA* compliant digital devices at the touch of a finger.

LG’s unique multimedia sharing technology on LG Optimus 7 allows users to enjoy content on the phone across today’s digital platforms with a simple finger flick. This preinstalled feature allows users to send files directly from the phone’s media galleries, without having to leave for another application. The phone will automatically display compatible devices in the same Wi-Fi zone and let users literally flick media files to the targeted device. Users can transfer multimedia saved on their phones — 720p HD videos, high-resolution photos and high-quality music files — wirelessly to their TV or home theater system.

“This unique feature is a direct response to the growing need for technologies that empower users to share multimedia content across electronic devices,” said Mr. Seong-jin Park, Vice President of Mobile Handset R&D Center at LG Electronics Inc. “LG Optimus 7 smartphones will be at the center of a complete entertainment experience, representing LG’s leadership in mobile convergence.”

This unique media file-sharing technology will be embedded in upcoming LG Optimus 7 smartphones, which go on sale early in the fourth quarter of this year. With more than 240 leading consumer electronics brands adopting the media sharing technology, DLNA is expected to set a new industry standard for home entertainment.

LG is demonstrating this DLNA-based multimedia sharing feature at the LG booth at IFA in Berlin, Germany from September 3-7, 2010.

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* This function works with DLNA DMR (Digital Living Network Alliance Digital Media Renderer) devices only.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 82,000 people working in over 115 operations around the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of five business units -– Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1™ and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

LG OFFERING INFINITE POSSIBILITIES AT IFA 2010 WITH LATEST HOME ENTERTAINMENT MASTERPIECES

BERLIN, Sep. 1, 2010 -– At this year’s Internationale Funkausstelung (IFA) in Berlin, LG Electronics (LG) is serving up a spectacular mix of home entertainment products whose range, innovation and connectivity show consumers just how good life can be with LG.

“It’s been a really exciting year for home entertainment, and our display at this year’s IFA shows that it’s going to get even better,” said Simon Kang, President and CEO of LG Home Entertainment Company. “By listening to our customers, we’ve come up with even sharper TV pictures, better sound and more intelligent, user-friendly products for a home entertainment experience that really does deliver Freedom through Infinite Possibilities.”

The LG experience begins this year with a spectacular gateway adorned with a massive wall of 131 screens, giving visitors their first taste of the world of INFINIA. Beyond this, just inside the LG booth, is an array of LEX8 NANO FULL LED TVs, the company’s newest offering in visual innovation. As the world’s first TV with nano technology, the LEX8 uses NANO Lighting Technology to disperse the LED light more evenly and effectively around the screen, producing pictures that are brighter, clearer and smoother than ever before.

LG’s LEX8 FULL LED TV with NANO Lighting Technology

Better still, thanks to its NANO Lighting Technology, the LEX8 also boasts an exceptionally slim line INFINIA Design, with the slimmest depth and narrowest bezel on any FULL LED TV on the market today. For a taste of just how realistic TV colors can be, the LEX8 display is serving up a medley of sports footage, including windsurfing and skiing. As the skiers speed downhill, the azure skies and white mountainsides are so clear and realistic, viewers can almost feel the chill.

Immediately adjacent to the LEX8, the thrills continue with a selection of FULL LED 3D TVs, a key component of LG’s increasingly comprehensive 3D collection. Off to the left is the LEX9, with an expansive 72-inch screen, the largest on any LED LCD TV on the market today.

On the wall opposite the LEX9, a series of mini theaters plays host to LG’s range of 3D projectors as well as its first Real 3D Sound Home Theater System, the HX900. With an innovative new set-up producing sound that blankets every corner of the room, the HX900 transports viewers right into the middle of the action.

LG’s 77-inch LEX9 FULL LED 3D TV

And to answer the growing trend toward bigger, more immersive TV sets, LG is also showcasing a 180-inch 3D Multi Vision Display at the Home Entertainment stand. With its vast, utterly absorbing 3D picture, viewers can get carried off on a Tahitian canoe, blast away at invading forces in a shoot-em-up game, or get lost in a world of animation.

For a peek at the future of Home Entertainment, LG will be displaying its revolutionary OLED TVs at IFA, including a new 31-inch 3D model with a depth of just 0.29 cm, the slimmest of any comparable set in the world. Dispensing with back-screen lighting, OLED TVs’ pixels generate their own light to produce an entirely new level of color, clarity and depth of blacks. Pencil-thin and exceptionally light, LG’s OLED TVs are an elegant addition to practically any environment and surface, as the ceiling-mounted sets in the LG OLED zone at IFA can attest. Demonstrating the extraordinary possibilities for 3D on an OLED TV, the 31-inch 3D model seduces viewers into a world with a level of detail that is a wonder to behold.

Sure to be gaining much attention is LG’s take on SMART TV, the technological leap that promises to reshape our relationship with television. LG is showcasing its concepts for its groundbreaking SMART TV at IFA focusing on four lifestyle concepts: Easy shows how a convenient Home Dashboard allows viewers to use applications and access premium content on a single screen; Fun demonstrates the SMART TV’s enjoyable and practical apps, ranging from coloring books for kids to first aid classes for adults; More shows how the Media Link feature can be used to seamlessly synchronize online content to a smartphone so that watching movies and TV programs on the go is as effortless as turning on a radio; Better showcases quick, direct links to the hottest online services such as YouTube, Maxdome, Orange and MLB.

Held annually in Berlin, Germany, IFA is one of the world’s largest and oldest consumer electronics and appliance tradeshows. This year the show runs from September 3 through 8.

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WITH ITS LATEST CORE TECHNOLOGIES, LG BRINGS WHOLE NEW VALUE TO CONSUMERS’ LIVES

BERLIN, Sep. 1, 2010 -– LG Electronics (LG) will unveil its latest unique and outstanding core technologies -– Inverter Direct Drive, Linear Compressor, Lightwave Technology and KOMPRESSOR Technology -– at the 2010 IFA, taking place in Berlin from September 3 to 8. As well as promoting state-of-the-art appliances that help lead people toward a smarter lifestyle, LG will also be revealing a host of ingenious features that upgrade consumers’ lifestyles – to ones that are greener, healthier and more convenient.

The highlights of LG’s attendance at this year’s IFA include a range of new products and features that are being introduced for the first time into the European market. LG’s new washing machine provides a smarter way of cleaning whatever the fabric; its new fridge keeps food fresher in a larger capacity unit; a revolutionary, industry-first Solar Combi delivers tastier, more natural meals; and an exceptional vacuum cleaner picks up any dirt that may be lurking on the floor. With these innovative and cutting-edge products, LG enriches consumers’ lives in everything from cuisine to clothing to their living environments.

Showing how it’s taking the concept of home appliances in entirely new directions, LG will also be lifting the curtain on a range of inspirational online tools and mobile applications. This groundbreaking new initiative will offer services and tips that enable consumers to do household chores in smarter, more creative ways, thereby freeing up time to do the things that are really important.

“LG has long been committed to elevating home appliances above the realm of the functional to add something better to consumers’ lives,” said Young-ha Lee, President and CEO of LG Home Electronics Home Appliance Company. “With the groundbreaking 6 Motion enabled by our next generation Inverter Direct Drive Motor, LG washers provide a world-class washing performance, with a clean so delicate yet thorough you’d swear it had been done by hand. And with our ground-breaking Solar Combi — the first in the world to include a Charcoal Heater in the oven — consumers can have the taste of natural cooking and enjoy tastier, healthier, chef-quality cuisine in their own homes.”

As the centerpiece of LG’s stand in Hall 1.1, the Core Tech zone will offer interactive demonstrations of LG’s core technologies and the benefits they can bring to consumers. The zone will also lead directly to individual zones demonstrating each flagship product equipped with LG’s innovative core-technologies. Highlights of LG’s IFA 2010 lineup include:

Refrigerators: LG Brings a Fresh Food Market Into Your Kitchen
With its newest range of refrigerators, LG will be revealing the outstanding benefits of its innovative Linear Compressor technology.

At the top of the range is LG’s brand-new bottom-freezer. This appliance’s massive 385-liter capacity storage area – the largest in its class –- provides 50 liters more space in a standard unit, or the equivalent of 72 soft drink cans. And thanks to the Linear Compressor, the bottom-freezer keeps the interior temperature extremely steady -– keeping food as fresh as it is in a grocery store -– while using up to 28 percent less energy than a regular A+-rated fridge. With efficiency like this, LG’s new bottom-freezer allows consumers to reduce their electricity costs by up to 615 Euros (803 USD) over 10 years compared with A-rated refrigerators .

More impressive still, LG’s new fridge keeps vegetables and fruit fresher for longer thanks to its Opti Temp Zone and Vita Light Zone, which have been officially endorsed by SLG Prüf-und Zertifizierungs GmbH, a leading German test laboratory. With its huge capacity and fresh storage space, consumers will feel like they have the choice of a whole grocery store in their own kitchen. And as a testament to its supreme durability, the Linear Compressor on LG’s bottom-freezer comes with a 10-year warranty.

Washing Machines: LG’s Unique 6 Motion Treats Your Clothes More Delicately
LG’s newest washing machines come with the company’s groundbreaking, new generation Inverter Direct Drive technology and its outstanding 6 Motion technology.

Thanks to the Inverter Direct Drive, most new LG washing machines offer a bumper capacity of 11kg in a standard 24-inch cabinet. The technology also delivers the twin benefits of cutting noise levels to just 54dB, and reducing energy use by up to 30 percent compared with other A-rated washing machines. In addition, the Inverter Direct Drive demonstrates its exceptional reliability with a 10-year warranty.

Enabled by LG’s new generation Inverter Direct Drive, the machines’ unique 6 Motion – with a controlled spin speed, precise movement of the inner drum and left and right movement – provides a range of cycles that are optimized for different types of fabrics.

The 6 Motion also reduces washing powder residue on clothes more effectively than regular models. What’s more, the 6 Motion helps clothes soak in highly concentrated powders more evenly, making the machine very effective at protecting against shrinkage of wooly-textured garments. By delivering a wash that is as gentle as it is thorough, the 6 Motion goes beyond mere washing to ensure the stylish look that consumers want.

Cooking Appliances: Make Cooking More Natural and Healthy with LG’s Revolutionary Solar Combi
By showing off its new generation of Lightwave technology appliances at IFA 2010, LG will also be demonstrating how its convenient cooking appliances can deliver chef-quality food with a more natural taste in the comfort of home.

This year, LG is unveiling its Solar Combi, the world’s first oven to be fitted with a Charcoal Heater and T-stabilizer. By using charcoal as its heat source, the new oven enables consumers to cook food that is more natural, and brings healthier, tastier dishes to the table.

The oven’s Charcoal Heater helps maintain a natural flow of heat that penetrates deep into foods while also keeping them moist. This helps make grilled dishes as delicious as anything created in a restaurant. Meanwhile, the Naturalflow Convention and T-stabilizer let consumers cook gourmet food more easily by adjusting the optimal temperature and maintaining more even cooking. Just as important, the Solar Combi cuts energy bills by up to 30 percent compared with conventional ovens, while also saving on cooking time.

Vacuum Cleaners: Capturing Even Hidden Dust and Dirt Lurking on Floors
Also on show at IFA will be LG’s newest vacuum cleaners fitted with the company’s revolutionary KOMPRESSOR technology and its intelligent robotic vacuum cleaner as well. By enabling thorough and effortless cleaning, KOMPRESSOR technology ensures consumers’ homes will be as hygienic as well as clean.

Top of the bill is LG’s KOMPRESSOR Elite, which uses long-lasting suction power with simple and hygienic dust control to capture visible dirt, hidden dust and grime. With the world’s first motorized dust compressing system, the KOMPRESSOR Elite effectively reduces dust particles escaping back into the atmosphere, thus creating a cleaner and healthier home environment. In addition, a unique Power Punch flushes out mites and fine dust by tapping the surface of bedding nearly 3,000 times a minute.

In addition, the Hom-Bot, LG’s unrivaled robotic vacuum cleaner, helps consumers clean the entire floor with a minimum of effort. With its unique combination of a camera, ultrasonic and infrared sensors, the robotic vacuum cleaner can find its way into every nook and corner. Thanks to its unique dual camera sensors, the machine navigates to any spot in the home and cleans faster and smarter than other robotic cleaners. Its low noise levels to 60dB(A) also makes cleaning less intrusive. When finished, the Hom-Bot returns automatically to its docking station to recharge its battery. The Hom-Bot uses long-lasting, Li-PB battery without any memory effect, contrary to Ni-MH battery used by most robotic cleaners. LG Hom-bot is another way in which LG’s smart innovations are enriching consumers’ lives and leading the way to easier, less time-consuming chores.

Dishwashers: Superb Cleaning Performance with TrueSteam Technology
At this year’s IFA, LG will also be launching its new dishwasher, featuring the company’s unparalleled Inverter Direct Drive and TrueSteam technologies, whose deep-down cleaning makes worries about prewashing a thing of the past. With LG’s advanced TrueSteam technology using three dedicated steam cycles – Steam Power, Steam Gentle and Steam Dual Intensity – the new dishwasher delivers sparkling clean results and provides a more convenient and hygienic washing. Also, with its unique built-in steam generator, the washer dissolves even the toughest of food residue and removes resistant stains, such as lipstick, from fragile items.

Better still, while ensuring superb cleaning performance, LG’s innovative Inverter Direct Drive uses less energy and water, meaning consumers will be doing their bit to improve the environment. And as well as bringing noise levels down to just 38dBA, the Inverter Direct Drive Motor comes with a 10-year warranty, meaning that customers will be paying far less for maintenance.

Built-in Appliances: LG Unveils Green Kitchen Packed With Green Innovations
With LG’s green innovations brought together in built-in ovens, hobs, hoods, microwave ovens, refrigerators and dishwashers, LG kitchens make full use of the company’s unique core technologies to add something better. The welcome result is eco-friendlier functions in a well-designed, premium package.

At IFA 2010, LG is also highlighting the MontBlanc Line, a new function on its Lightwave Ovens that provides directions and settings for the recipes developed by Guy Martin, a renowned Michelin-star-rated French chef. With the greatest of ease and convenience, the MontBlanc Line lets consumers bring an array of exquisite world cuisines right onto their kitchen table. In this way, Lightwave Ovens are providing something better for consumers, with smart and convenient appliances brought together in a single package.

To provide further details of its exhibit at IFA 2010, LG will be holding a press conference on September 1 at 4:00pm in Hall 1.1, two days prior to the trade show’s public opening. By giving early attendees a preview of its home appliance products at IFA, LG will demonstrates how it is enriching consumers’ lives through its exceptional core technologies. LG representatives will deliver a presentation using a cutting-edge interactive motion-detecting technology designed especially for large group presentations which will include details of HA`s business, core-technologies and most recent product highlights.

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About LG Electronics Home Appliance Company
The LG Electronics Home Appliance Company is an innovator in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG’s insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, and built-in appliances, are designed to resonate with consumers around the world.LG’s innovative technologies and convenient features, including the world’s first interactive refrigerator, steam washing machine and combination oven and microwave, set new trends in the appliance industry, helping to establish LG as a global leader.

LG RAMPS UP APPLIANCE CAPACITY IN EUROPE WITH EXPANSION IN POLAND

SEOUL, Aug. 31, 2010 -– LG Electronics (LG) today announced plans to expand its production facilities in Wroclaw, Poland as a component of its strategy to become the worlds’ largest home appliance company in four years’ time.

LG will increase production of washing machines and refrigerators — two of LG’s most popular appliance products – in Poland, a key production hub in Europe for the company. The addition of a new manufacturing line for washing machines next year will mean that the Wroclaw plant will be able to produce 700,000 units a year. And starting in 2012, output of refrigerators will expand to 1.4 million units from the current 300,000 units.

Given that demand in Europe often has to be met with machines manufactured in China or South Korea, LG expects the increased capacity from Poland to lead to significant cost savings and more efficient supply chain management, the benefits being passed on to consumers in Europe. A large part of the increased production is to prepare for the rising demand for appliances in North African markets such as Morocco and Tunisia.

“The European appliance market is critical to our future success and we are confident in our ability to keep up with the growing demand from consumers there,” said Young-ha Lee, President and CEO of LG Electronics Home Appliance Company. “Increasing our presence in Poland allows us to better address Europe and North Africa demands, putting us well on course to become the world’s top home appliance company by the middle of the decade.”

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About LG Electronics, Inc.
LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 80,000 people working in over 115 operations around the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of five business units –- Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1™ and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

About LG Electronics Home Appliance Company
The LG Electronics Home Appliance Company is an innovator in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG’s insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, and built-in appliances, are designed to resonate with consumers around the world. LG’s innovative technologies and convenient features, including the world’s first interactive refrigerator, steam washing machine and combination oven and microwave, set new trends in the appliance industry, helping to establish LG as a global leader.

LG’S INTEGRATED SOLUTIONS BRING NEW LEVEL OF CONVENIENCE TO BUSINESSES

LG Network Monitor E Series with the camera placed on top of an LG monitor on the left, and a camera by itself on the right

BERLIN, Aug. 31, 2010 –- To demonstrate how its packaged solutions can bring measurable improvements to real work and living situations, LG Electronics (LG) is staging simulated environments of a hotel, school, office and airport duty free shop at the Internationale Funkausstelung (IFA) in Berlin this week.

“LG’s Business Solutions was created to bring real improvements to people’s lives through their work environments,” said Soon Kwon, President and CEO of LG Electronics Business Solutions Company. “Our unique technologies are integrated into packaged solutions that are tailored for different types of businesses so they can enhance their service and provide real benefits to their customers.”

Easier Shopping With LG’s Solution
Along with rich functions to author and manage content, SuperSign boasts a high-performance digital display by offering multiple frames on a single sign that is controlled automatically and updated in real time.

The Shine-Out Display, which handles both interior and outdoor signage requirements, minimizes reflection from sunlight and other bright light making it ideal for window displays. In addition, its outdoor Kiosk boasts LED BLU, which offers exceptional brightness in a waterproof and dustproof unit. On this array of displays, customers can find useful information and watch advertisements whatever the setting or weather.

What’s more, a POS (Point of Sale) system at the front desk helps managers take care of the store more effectively, letting customers process their orders and payments faster. The solution can be ordered and customized to fit any business, from shops and stores to restaurants and shopping malls.

Fully Interactive Learning Environment
Thanks to LG’s solution optimized for schools, a classroom can be upgraded into a fully interactive learning environment with a digital white board and multi-computing solution.

Among its unique features, LG Network Monitor E Series can connect up to 31 monitors to one host PC for a genuinely interactive classroom environment. While encouraging students to share work and consult with each other, the system enables teachers to monitor students’ work from a single PC. In addition, the 65-inch Interactive Screen promises to change and improve on traditional teaching methods by working as an overhead projector and an interactive white board.

The Workplace of the Future
In LG’s office zone, visitors will be able to see and experience a futuristic working environment with various special monitors and an advanced video conferencing system.

LG’s W20 series graphic monitors have been specially developed for professional graphic design work. By contrast, the W46, E10 and IPS1 have business customers in mind and combine the very best in design and picture quality with high energy efficiency.

LG’s advanced video conference system provides super clear, 720HD video, enabling highly realistic telepresence on a 24-inch high resolution LCD. To ensure smooth, uninterrupted output, LG’s dynamic video control function automatically adjusts screen size if there are any disruptions to the network. And with their high performance built-in speakers and microphones, LG’s video conference system lets users feel as if they are actually sitting in the same room.

Truly Memorable Hotel Service
With LG’s hotel solutions, hotels can provide truly exceptional service to their guests. Through LG’s Pro:Centric Solution, guests can use a single remote control to operate all multi-media devices in their room, while also accessing hotel information through LG’s hotel TVs. Knowing that the lobby provides the crucial first impressions of a hotel, LG also provides digital photo frames and the wide-view 38-inch stretch monitor that can display important information for guests, thus helping things run as smoothly as possible when they check in.

* Photo Caption: At IFA 2010, LG will showcase a video conferencing system for businesses, along with a series of other solutions aimed at educational institutions, hotels and retail outlets.

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About LG Electronics, Inc.
LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 80,000 people working in over 115 operations around the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1™ and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

About LG Electronics Business Solutions Company
LG Electronics Business Solutions Company is the leading providers of business solutions, creating optimal products for companies and individuals. LG offers innovative products, LED LCD monitors, commercial displays, security solutions and car infotainment systems, as well as integrated solutions that take advantage of LG’s expertise in hardware, software, content and systems, and are tailored to the particular needs of different business environments.