LG Sets High Target with Smartphones Offering Fast LTE,
Stunning Display Technologies and Distinctive Designs

(from left) LG Optimus L7, LG Optimus Vu:, LG Optimus 4X HD and LG Optimus 3D Max.

BARCELONA, FEB. 26, 2012 -– LG Electronics (LG) will be unveiling its biggest collection of smartphones at Mobile World Congress (MWC) 2012 in Barcelona, Spain this week. Equipped with LG’s mature LTE technology, the new smartphones will exemplify LG’s new tagline, “LTE, it’s always LG.” Also at the show, LG will further demonstrate its leadership in LTE by demonstrating the world’s first voice-to-video conversion over a 4G LTE network.

The premium smartphones boast new features, such as a large 5.0-inch, 4:3 ratio screen, True HD IPS display and glasses-free 3D technology, all of which are based on LG’s proprietary technologies. The LG’s first Quad-Core smartphone will take portable performance to a whole new level, while LG’s new design identity, L-Style, will be introduced on a number of new, visually appealing devices.
“LG will be taking premium smartphones to a whole new level in 2012 with a combination of powerful performance, unparalleled display quality and sophisticated design,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “Our 2012 smartphones and the technologies they offer will establish a number of benchmarks for others to match.”
LG Optimus Vu: — Ideal Combination for Your Viewing Pleasure
Equipped with LG’s LTE and IPS display technology, the Optimus Vu: offers a unique combination of tablet-like viewing with smartphone portability. Running on a powerful 1.5GHz dual-core processor, 32GM internal memory and a large 2,080 mAh battery, the Optimus Vu: is a multimedia fan’s dream device.
Backed by unparalleled speed and performance from LG’s advanced LTE technology, the large 5-inch display with bright 4:3 aspect ratio makes viewing documents, books, websites and multimedia content easier and more comfortable. The 4:3 aspect ratio screen is optimized for easy viewing at a glance and jotting down notes, making the Optimus Vu: not only a great smartphone, but a great productivity tool as well.
LG Optimus 4X HD — LG’s First Quad-Core Processor Smartphone
LG’s next milestone is the Optimus 4X HD, which reinforces the company’s multi-core leadership with a powerful quad-core processor running on the latest version of Android OS, Android 4.0 Ice Cream Sandwich. It also offers a high definition viewing experience powered by True HD IPS technology .
Equipped with the latest NVIDIA Tegra 3 processor, the LG Optimus 4X HD offers PC-like performance in a smartphone package by efficiently allocating workload to its four cores. The Tegra 3 processor is the world’s only 4-PLUS-1™ quad-core mobile processor designed for high-level multimedia performance that also utilizes a fifth battery-saver core to handle less demanding tasks. When running at full speed, the 12-core graphics processing unit (GPU) in Tegra 3 delivers a visually rich experience and console-quality game playability.
LG Optimus 3D Max — Complete 3D Entertainment Platform
LG Optimus 3D Max is the latest result of LG’s continuous commitment to portable 3D entertainment. With true performance muscle and the latest in mobile technology, Optimus 3D Max not only offers great 3D viewing enjoyment but also “gotta have” 2D features as well.
The Optimus 3D Max provides real viewing enjoyment with LG’s exclusive brightened display. Users can convert Google Earth, Google Maps and other road views to 3D through the enhanced 3D Converter and use the 3D Hot Key to easily toggle between 2D and 3D modes. At MWC 2012, LG will also provide a sneak peek of some upcoming features, such as HD Converter, Range Finder and DSLR Shot.
L-Style — LG’s New Design Strategy for Timeless Value
LG’s relentless effort to strengthen its design leadership has resulted in L-Style, the company’s new design identity for mobile devices. The core essence of L-Style involves a timeless design with finer details that further differentiates LG’s mobile devices from the competition. L-Style’s design philosophy is comprised of five aesthetic elements: Modern Square Style for comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for more intuitive key arrangement, Harmonized Design Contrast utilizing metallic accents and Sensuous Slim Shape that naturally draws one’s attention.
At the MWC 2012, LG will unveil three smartphones that embody the initial L-Style concept: LG Optimus L3, LG Optimus L5 and LG Optimus L7.
For more information, please visit the LG stand (8B178) in Hall 8, Fira de Barcelona or visit the online newsroom at www.LGnewsroom.com/MWC2012.

Photo Cations:

[Photo 1-2]
LG Electronics (LG) unveils its new smartphones at Mobile World Congress 2012 – LG Optimus Vu: (bottom left), LG Optimus 4X HD (bottom right), LG Optimus 3D Max (top right) and LG Optimus L7 (top left).

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LG Electronics (LG) unveils its new smartphones at Mobile World Congress 2012 – (from left) LG Optimus L7, LG Optimus Vu:, LG Optimus 4X HD and LG Optimus 3D Max.

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LG Electronics (LG) unveils its new smartphones at Mobile World Congress 2012 – (from left) LG Optimus Vu:, LG Optimus 4X HD, LG Optimus 3D Max and LG Optimus L7.

[Photo 6-7]
LG Electronics (LG) unveils its new smartphones at Mobile World Congress 2012 – (from left) LG Optimus Vu:, LG Optimus 3D Max, LG Optimus L7 and LG Optimus 4X HD.

[Photo 8]
LG Electronics (LG) unveils its new smartphones at Mobile World Congress 2012 – (from left) LG Optimus 3D Max, LG Optimus 4X HD, LG Optimus Vu: and LG Optimus L7.

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LG Optimus 4X HD Takes Desktop Performance to the Mobile Space

SEOUL, Feb. 23, 2012 –- LG today unveiled its first Quad-Core processor smartphone, LG Optimus 4X HD. Combining NVIDIA’s latest 1.5GHz Tegra 3 with True HD IPS display, the LG Optimus 4X HD delivers PC-like performance in the palm of one’s hand.
“LG introduced the world’s first Dual-Core smartphone exactly one year ago and today we’re announcing the next milestone,” said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company. “But speed in itself isn’t what makes LG Optimus 4X HD unique, it’s the benefit we’re bringing to customers with the HD multimedia experience in a mobile form factor.”
The NVIDIA Tegra 3 processor is the world’s only 4-PLUS-1™ Quad-Core mobile processor designed for high-level multimedia performance but utilizes a fifth batterysaver core to handle less demanding tasks such as active standby and music playback. When running at full speed, the 12-core graphics processing unit (GPU) in Tegra 3 delivers a visually rich experience and console-quality game playability.
Equipped with the True HD IPS display, the Optimus 4X HD guarantees the finest viewing experience with high resolution, clarity and no color or shape distortion. The Optimus 4X HD includes 16 GB internal memory and runs on the latest version of Android OS, Android 4.0 Ice Cream Sandwich. Besides the smooth and fast performance, the Optimus 4X HD boasts a 8-megapixel BSI (Backside Illumination) Sensor camera with LED flash and advanced multimedia features to enrich the overall multimedia experience.
And LG designers made sure that looks didn’t take a back seat to performance. The 8.9mm slim and sleek smartphone features a “prism-edged” design with enhanced materials and finish.
Additional information on the revolutionary new Optimus 4X HD will be available at LG Stand (Hall 8) at MWC 2012 from February 27 to March 1.

Key Specifications:
o Chipset: 1.5GHz Quad-Core processor (NVIDIA Tegra 3)
o Display: 4.7-inch (1280 x 720) True HD IPS
o Memory: 16GB eMMC and 1GB LP DDR2
o Camera: 8.0MP BSI Sensor (Rear) and 1.3MP (Front)
o OS: Android 4.0 Ice Cream Sandwich
o Battery: 2,150mAh
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More Than Just Glasses-Free 3D, Optimus 3D Max
Pushes the Boundaries of Power Features and Performance

SEOUL, Feb. 22, 2012 -– Following in the footsteps of last year’s glasses-free 3D smartphone, LG Electronics will publicly unveil the Optimus 3D Max at the 2012 Mobile World Congress (MWC). With powerful 3D technology and sleeker design, the Optimus 3D Max provides a complete 3D entertainment platform and marks a big leap forward in the ever-expanding 3D ecosystem.
“The Optimus 3D Max was born from LG’s constant efforts to bring user entertainment experience to a higher level,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “The introduction of the Optimus 3D last year ushered in a new era for smartphones and Optimus 3D Max is real proof of LG’s commitment to portable 3D entertainment.”
LG Optimus 3D Max is equipped with diverse innovations and offers users with advancements including:
■ True Performance Muscle with Latest Mobile Technologies
LG Optimus 3D Max is a powerful smartphone in both 2D and 3D mode and a pleasure to view with LG’s exclusive brightened display. 3G’s network speed has been also improved to HSPA+ 21Mbps. LG Tag+ offers advanced NFC (Near Field Communication) capabilities designed to promote greater user convenience. One of its benefits is automatic setting changes which are possible by creating predefined tags that are customized to certain modes such as car-mode, office-mode or sleepmode. Depending on location, the predefined tags will automatically adjust various phone settings including Wi-Fi, bluetooth, GPS and sound volume. Beyond its already innovative features, attendees of MWC 2012 will see some of the future benefits that will be made available through a Maintenance Release or an application available on the LG SmartWorld (www.LGsmartworld.com). Additional features include:
– HD Converter to offer HD quality on a TV connected through MHL (Mobile High-Definition Link), when transforming Open GL-based 2D games and applications to 3D and viewing Google Earth;
– Range Finder to calculate the distance between the camera and the subject as well as the dimensions of an object through triangulation;
– Out-focusing Shot to enhance camera quality beyond that of other smartphones through image processing using depth information.
■ True 3D Entertainment Features with Improved 2D-3D Compatibility
Users can convert Google Earth, Google Maps and other road views into 3D using the enhanced 3D Converter. Furthermore, 3D photos and videos captured by the Optimus 3D Max can also be viewed in a single-screen mode in 2D, using the 3D Hot Key mounted on the side of the phone to easily toggle between 2D and 3D. LG also plans to continue expanding video contents, applications and games optimized for the 3D Converter available from the 3D Zone at LG SmartWorld.
■           ■ True Excellence in Design with Slimmer and Lighter Body

The LG Optimus 3D Max’s premium design comes from LG’s commitment to fine details. LG focused on trimming details on the design of the Optimus 3D Max by keeping only the essentials and eliminating everything else. Measuring only 9.6 mm thin and weighing 148 grams, the lean body with metallic and rounded edges incorporates the best 3D features in addition to desirable 2D features. The Optimus 3D Max includes unique 3D-style cubicle icons which users can customize with their own photos through the Icon Customizer. The Optimus 3D Max will first launch in Korea in March and will gradually roll out in other markets starting in Europe. The device will receive an upgrade to Android 4.0 Ice Cream Sandwich from Android 2.3 Gingerbread shortly after the launch.
More details can be found at the LG Stand (Hall 8) at MWC 2012 from February 27 to March 1.

Key Specifications:
o Chipset: 1.2GHz Dual-Core processor (OMAP4430)
o Display: 4.3-inch 3D WVGA Display with Corning® Gorilla® Glass 2
o Memory: 8GB Internal Storage, 1GB Internal Memory
o Camera: 5MP Dual-lens
o OS: Android 2.3 Gingerbread
o Battery: 1,520 mAh
o Others: HSPA+ 21Mbps
HDMI connection 2D/3D TV/monitor up to 1080p via MHL
DNLA for wireless connection with TV/PC (3D video also supported)
NFC Full Support, LG Tag+

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LG Takes Design Philosophy to the Next Level with Lineup of Stylish Smartphones

SEOUL, Feb. 21, 2012 -– LG Electronics (LG) makes its boldest move yet in its strategy to attain smartphone leadership with the launch of its new design identity, LStyle, at the 2012 Mobile World Congress (MWC).
The core essence of L-Style involves a timeless design with finer details that further differentiate LG’s mobile devices from the competition. LG’s design leadership has been well established in the past with a successful track-record that includes the Black Label Series phones such as the Chocolate and Shine.
“Design is consistently the top or second most important factor for customers when choosing a mobile phone,” said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company. “With smartphones, we sometimes took a more functional approach to design but with L-Style we’re going back to our roots as a company focused on how our products fit into the lifestyle of our customers.”
L-Style’s design philosophy is comprised of five aesthetic elements: Modern Square Style for a comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for a more intuitive arrangement of keys, Harmonized Design Contrast utilizing metallic accents and Sensuous Slim Shape that naturally draws one’s attention.
Three new smartphones to be unveiled at MWC will initially feature the L-Style look. The Optimus L3, with a 3.2-inch display, will first launch in Europe this March. This smartphone will be followed by two other devices in the first half of the year running Android 4.0 Ice Cream Sandwich: Optimus L5 with a 4.0-inch display and Optimus L7 featuring a 4.3-inch screen.
Market availability and additional hardware specifications of all three models will be announced at a future date.

More details can be found at the LG Stand (Hall 8) at MWC 2012 from February 27 to March 1.

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Unique Tag+ Feature Allows for User Customization
Without The Hassle of Fiddling with Phone Settings

SEOUL, Feb. 20, 2012 — LG today announced its newest addition to its LTE smartphone lineup for the Korean market, the Optimus LTE Tag. Coming on the heels of impressive sales of its Optimus LTE, the world’s first HD LTE smartphone, the Optimus LTE Tag advances LG’s vision of offering the most diverse collection of LTE devices for all types of customers.

“Our goal is to offer the widest variety of LTE smartphones in the industry in 2012,” said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company. “The Optimus LTE Tag isn’t just a cosmetically-enhanced version of Optimus LTE, it offers a truly innovative feature which we think really makes a smartphone smarter.”

The Optimus LTE Tag gets its name from a unique new feature, LG Tag+, which uses NFC (Near Field Communication) to communicate with special stickers or “tags” that can be programmed to automatically change the phone’s settings. Swiping a tag upon entering the office could put the Optimus LTE Tag in silent mode and activate Wi-Fi. A tag on the car dashboard could be programmed to turn on Bluetooth, GPS and raise the volume. The options are limitless.

With Slim and sleek design, the Optimus LTE Tag is available in white. Running a 1.2GHz Dual-Core processor, Android 2.3 Gingerbread (with the option to upgrade to Ice Cream Sandwich later) and 4.3-inch IPS display, the Optimus LTE Tag is the ideal multimedia environment.

More details can be found at the LG Stand (Hall 8) at MWC 2012 from February 27 to March 1.

Key Specifications:
• Chipset: 1.2GHz Dure-Core processor
• Display: 4.3-inch (800 x 480) IPS
• Memory: 16GB eMMC
• Camera: 5.0MP with AF-LED Flash (Rear) & 1.3MP (Front)
• OS: Android 2.3 Gingerbread
• Battery: 1,700mAh
• Others: LG Tag+, MHL(Mobile High Definition Link), DLNA(Digital Living Network Alliance)

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With Productivity in Mind, LG Demonstrates its LTE and Display
Leadership with Device that Does, Well, Everything

SEOUL, Feb. 19, 2012 -– LG today unveiled one of the most anticipated LTE devices, the Optimus Vu:. Equipped with LG’s advanced LTE and IPS display technology, the Optimus Vu: offers a unique combination of tablet-like viewing with smartphone portability. Running on a powerful 1.5GHz dual-core processor, 32GM internal memory and a large 2,080 mAh battery, the Optimus Vu: is a multimedia lover’s dream device.
“The Optimus Vu: was designed to maximize what customers could do with a smartphone,” said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company. “By offering an optimal 4:3 ratio viewing experience, 5-inch display combined with superfast LTE technology, Optimus Vu: is just one example of what we can achieve when we combine our best technology with customer needs.”
The large 5-inch display with bright 4:3 aspect ratio makes viewing documents, books, internet and multimedia contents easier and more comfortable. The 4:3 aspect ratio is optimized for viewing to grasp more at a glance and note taking to increase productivity in everyday life. Moreover, IPS display realizes every color in its natural state for the best viewing experience even under bright sunlight.
Backed by unparalleled speed and performance from LG’s advanced LTE technology, the Optimus Vu: boasts unmatched productivity. Its unique built-in QuickClip™ hotkey allows users to conveniently capture screenshots and memos with a single push. Jotting notes is also possible with a finger or with the dedicated Rubberdium™ pen. Among many productive apps installed in the Optimus Vu:, the included Polaris Office allows users to open any document, spreadsheet or presentation while on the go.
At only 8.5mm, the Optimus Vu: is the slimmest among all LTE phones currently on the market and is perfectly suited for a hand and fits comfortably in a jacket pocket. Despite the large 2,080mAh battery, the Optimus Vu: adopts LG’s exclusive floating mass technology to appear slimmer than its actual dimensions.
In addition to HDMI (High Definition Multimedia Interface) and DLNA (Digital Living Network Alliance), Optimus Vu: comes with 32GB memory and an 8-megapixel camera. While it will initially launch running Android 2.3 Gingerbread, an update to Android 4.0 Ice Cream Sandwich is already in the works.
The Optimus Vu: will be introduced in Korea in March. Additional information on the unique Optimus Vu: can be found at the LG Stand (Hall 8) at MWC 2012 from February 27 to March 1.

Key Specifications:
o Chipset: 1.5GHz Dual-Core Processor
o Display: 5-inch (1024×768) IPS Display
o Memory: 32GB eMMC and 1GB DDR2
o Camera: 8MP with AF LED Flash (rear) and 1.3MP (front)
o OS: Android 2.3 Gingerbread
o Battery: 2,080mAh
o Dimension (L x W x D): 139.6 x 90.4 x 8.5mm
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SEOUL, Feb. 7, 2012 — LG Electronics (LG) and PRADA today unveiled actor Edward Norton and model Daria Werbowy as the faces of the global advertising campaign (shot by British fashion photographer David Sims) to launch the latest smartphone, the PRADA phone by LG 3.0. This is the third phone from the collaboration and represents a key design venture for both companies.
The advertising campaign features leading American actor Edward Norton, who has an illustrious film career starring in movies such as Primal Fear, American History X, Kingdom Of Heaven, and Fight Club. As well as appearing in numerous other films, he is also a writer and director, working behind the scenes on films such as The Incredible Hulk. Alongside him is the Ukrainian/Canadian model Daria Werbowy, one of the world’s most recognisable models who has worked frequently for PRADA and many other leading fashion houses.
Both individuals embody the core values behind the PRADA phone by LG 3.0 – stylish looks and smart functionality. Both are stars who have excelled in their fields and represent the ethos of style and substance; Norton is an Academy Award-nominated actor, whilst Werbowy holds the record for opening and closing the most catwalk shows in one season, as well as being one of the top earning models of recent years.
Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company commented: “LG is delighted to have these talented and successful individuals on board to help launch this smartphone. They embody the very essence of the PRADA phone by LG 3.0, combining style with substance, as well as bringing to life this outstanding smartphone.”
Mr. Norton also added: “It was a pleasure collaborating with PRADA and LG, both Global brands with impeccable reputations for being the most innovative and respected in their fields.”
The PRADA phone by LG 3.0 combines PRADA’s distinctive style with LG’s innovative technology, including one of the biggest and brightest screens in the world at 4.3-inch and 800-nit screen. Styled with PRADA’s clean and sharp design philosophy, the handset features a full glossy touchscreen to the front and PRADA’s signature Saffiano pattern to the back, all finished in classic black. Every detail has been designed for chic simplicity, and the handset also boasts LG’s signature Floating Mass Technology, optically enhancing the thinness of its already impressive 8.5mm depth, with minimal hard keys completing the sleek simple finish.
As effective as it is striking, the PRADA phone by LG 3.0 boasts a 1.0 GHz Dual-Core/Dual-Channel architecture for high-speed performance, and dual-band Wi-Fi for high-speed surfing on the go.

To complement the handset, users will have access to a full line of PRADA phone accessories such as a PRADA branded cradle and Bluetooth ear set. Users can also carry their PRADA phone by LG 3.0 in a range of stylish pouches.

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Innovative Smartphone Demonstrates LG’s Leadership in Nascent LTE Market

SEOUL, Jan. 25, 2011 -– LG Electronics (LG) announced today that sales of its Optimus LTE smartphone have exceeded over one million units, putting it at the forefront of the emerging LTE era. The world’s first HD LTE smartphone, the Optimus LTE is currently available in the US, Canada, Japan and South Korea.
First launched in Korea in October 2011, the Optimus LTE hit sales of 600,000 units there in the first three months, making it the most popular LTE-capable phone in a highly competitive market. On the first day of its launch in Japan, the Optimus LTE also recorded sales of 8,500 units. The phone is now available as a premium smartphone through three major mobile carriers in North America, the most advanced market in terms of LTE coverage.
“With brisk sales for a high-end smartphone, the Optimus LTE reaffirms LG’s leadership in mobile LTE technology,” said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company. “The combination of LTE connectivity with LG’s True HD IPS display has resonated with the public regarding the potential of LTE technology.”
The Optimus LTE delivers the ultimate HD multimedia environment with a 4.5-inch 1280 x 720 (16:9 ratio) True HD IPS display and fast LTE connectivity. The True HD IPS display features an incredible 2.76 million sub-pixels as well as superior color accuracy, clarity, natural color and battery efficiency.
Ensuring peak performance, the Optimus LTE runs on a 1.5GHZ dual-core processor and includes a 1,830 mAh battery, 8MP camera, and multiple connectivity options including DLNA(Digital Living Network Alliance), to provide users a truly best-inclass smartphone experience.
According to a report by Jefferies & Company, LG is the global leader in LTE patents with ownership of 23 percent of approximately 1,400 LTE patents filed worldwide, with a financial value of almost USD 8 billion. LG demonstrated the world’s first LTE technology in 2007 and developed the world’s first LTE modem chipset in 2008. LG introduced the world’s fastest LTE technology in 2010 and conducted the world’s first video phone call on a LTE network in 2011.

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Expanding LTE Leadership into Tablets to
Meet the Needs of Consumers’ Faster Lifestyles

SEOUL, Jan. 18, 2012 — LG Electronics (LG) today unveiled its first LTE-capable tablet, the Optimus Pad LTE. Initially launching in Korea, LG has equipped the tablet with both LTE technology and True HD IPS display, the two features that have helped LG differentiate its latest smartphone, Optimus LTE, from the competition.
“With tablets generating five times more traffic than the average smartphone, it’s not a huge jump to assume that tablet users need and want faster connectivity,” said Dr. Jongseok Park, President and CEO of LG Mobile Communications Company. “The combination of LG’s LTE technology with the tablet form factor is a clear advantage for consumers who use a tablet as their primary consumption device when on the move.”
Boasting the best-in-class in the tablets, LG Optimus Pad LTE provides the ultimate user environment to enjoy HD multimedia with a 1280 x 720 True HD IPS display and 8 megapixel camera for shooting high definition video. The Optimus Pad LTE is also the world’s first tablet to support an SD memory card expandable to 32GB, recognizing the importance multimedia would play for owners of this device.
Along with these features, the Optimus Pad LTE offers easy-to-use controls and functions such as the Smart Movie Editor for editing pictures and videos more easily. Moreover, Web Duet allows for e-mailing, messaging and SNS sharing with search functions, and On-Screen Phone (OSP) ensures compatibility with LG smartphones.
LG Optimus Pad LTE is extremely portable and aesthetically pleasing, weighing in at a svelte 479g and only 9.34mm thin. Equipped with a 1.5 GHz dual-core processor running Android 3.2 Honeycomb OS, LG’s newest tablet guarantees superior performance. It also supports High Definition Multimedia Interface (HDMI) and Digital Living Network Alliance (DLNA).
Key Specifications:

   ■ Operating System: Android 3.2 Honeycomb

■ Memory: User 32GB (Micro SD up to 32GB)

■ Size: 245 x 151.4 x 9.34 mm

■ Weight: 497 g

■ Display: 8.9-inch IPS True HD Display

■ Resolution: 1280 x 768

■ Camera: 8MP (Rear) / 2MP (Front)

■ Processor: Qualcomm 1.5GHz Dual-Core / Dual Channel Processor

■ Battery: 6,800mAh

■ Others: HDMI, DLNA

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