[Executive Corner] Orchestrating "Affectionate Intelligence" With AI Processors Exclusive to LG OLED

[Executive Corner] Orchestrating “Affectionate Intelligence” With AI Processors Exclusive to LG OLED

Imagine a TV that not only delivers your favorite shows in incredible picture quality but also connects with you on a deeper level. That concept is no longer bound to imagination, as LG’s latest TVs are capable of understanding what you want and need, tailoring every moment you spend with it through ‘Affectionate Intelligence.’ This is the essence of LG’s unwavering commitment to crafting empathetic algorithms through three decades of technological innovation. This ethos seamlessly extends to the development of its AI chipsets, which are designed to foster more meaningful TV interactions.

As a testament to this dedication, LG’s Alpha AI processor, engineered exclusively for its OLED TVs, made its global debut a decade ago as one of the biggest breakthroughs in TV processing technology history. This AI-powered processor is constantly evolving based on customer feedback, which guarantees a TV experience that only gets better with time.

Amidst the widespread adoption of OLED panels, LG OLED TVs set themselves apart courtesy of the first OLED-dedicated AI processor. This processor leverages advanced algorithms and cutting-edge upscaling technology to unlock uncharted levels of picture quality within LG OLED TVs.

Various processing technologies continue to evolve with AI, notably showcasing significant performance enhancements in the Neural Processing Unit (NPU) – essential for affectionate intelligence – with a remarkable surge of 400 percent. LG’s latest OLED evo TVs1 are equipped with the new α (Alpha) 11 AI processor which boosts processing speeds by 30 percent compared to its predecessor.

What’s more, LG’s premium AI processing technology has expanded to LG QNED TVs, taking the performance of its high-end LCD TV lineup to new levels. LG QNED TVs feature the Alpha 8 AI processor to achieve a 1.3-fold increase in AI performance and 1.6-fold increase in processing speed compared to its predecessor. These remarkable advancements come together to form a powerful yet refined audiovisual experience that heightens the audience’s sense of immersion.

At the core of LG’s AI TVs lies a deep understanding of the user’s preferences, habits and desires. Seeking to enrich the home entertainment experience with versatile personalization and added convenience, the latest LG AI TVs can recognize voices based on unique webOS profiles, making it easier to deliver personalized recommendations based on their personal viewing history.

This user-centric approach lets users access their favorite or most-used content and services in an instant, while Picture Wizard works to tailor picture quality to their preferences to foster a deeper understanding and connection. Picture Wizard lets users pick from a range of image options, so that they can fine-tune images to their liking and receive greater viewing satisfaction without having to learn everything there is to know about technical aspects such as brightness, contrast or sharpness.

With sound quality now deemed just as important as image quality in completing the viewing experience, AI processing technologies have been evolving to help the TV’s audio performance catch up. AI Sound Pro offers richer and fuller audio while the LG TV’s built-in speakers produce virtual 11.1.2 surround sound to heighten immersion. The AI can even enhance dialogue clarity by separating vocals from the soundtrack, making it seem like sounds are emanating naturally from the screen’s center. Moreover, WOW Orchestra creates three-dimensional audio which works in unison with the TV’s built-in speakers and compatible LG soundbars, creating a unified sound together.

LG’s focus on the webOS smart TV platform, which powers over 200 million smart TVs, is clear for everyone to see. webOS enriches everyday life experiences with versatile personalization and enhanced convenience in the form of individual profiles, voice recognition and recommendations based on viewing history. With its extensive user base, LG is set to maintain a strong presence in targeted advertising, FAST and content streaming services.

Lastly, the webOS Re:New program2 offers the latest webOS upgrade to existing LG Smart TV owners to guarantee the most up-to-date TV experience for the next five years. That means consumers purchasing an LG OLED TV or LG QNED TV launched in 2024 can benefit from the latest webOS platform until 2028.

To explore the various efforts the LG Home Entertainment Company is making to curate life-enriching experiences for every kind of user, stay tuned to the LG Newsroom.

By Jung Jae-chul, home entertainment research and development lab leader of HE R&D Lab at LG Electronics

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¹LG OLED evo M4 and G4 models.
² Pop-up notifications offering a full upgrade without the need to select specific UX, UI or features are only sent to customers who have agreed to receive them. Please note that this upgrade does not cover the TV’s hardware performance, features or durability.

[Customers at Heart] LG’s Commitment to World-Class Customer Service

In the first episode of the ‘Customers at Heart’ series, we take a closer look at how HiTeleservice – LG’s dedicated customer service subsidiary – is enhancing the customer experience through improved customer service around the world.

In the cutthroat world of business, having a great product isn’t enough. Companies need to excel in distribution, marketing and innovation to stay ahead. But even with all that, poor customer service can destroy a brand’s reputation and the loyalty it took years to build.

LG knows this well and is stepping up its game in customer service on a global scale. The goal is to create a standout customer experience by applying its proven customer care expertise from home to abroad.

This year marks the start of a new chapter, with HiTeleservice – LG’s customer service arm – setting up a robust support system to help boost the performance of LG’s service centers worldwide. HiTeleservice’s expert Customer Service Representatives (CSRs) will take the lead, sharing their knowledge and skills in customer service practices, talent development and operational strategies internationally.

The plan is to iron out any differences in service quality that come from cultural and operational variances, aiming for consistently high service standards everywhere LG operates. With Customer Care Centers in over 40 countries, supporting more than 50 languages, LG is serious about providing top-notch support, whether online or offline.

HiTeleservice is now ready to roll out significant support after a thorough review of LG’s global customer service operations. The first step is to upgrade the skills of global CSRs with best practices in customer service, focusing on problem-solving from the customer’s viewpoint. They’ll also get access to English training materials from LG’s learning platform.

But it’s not just about a one-off training session. LG is building a system for ongoing CSR talent development and providing advice for running an efficient organization. This long-term strategy is all about keeping service standards high through continuous improvement.

Moreover, HiTeleservice will offer comprehensive training programs to its own CSRs, including language skills for better global communication and specialized training to hone their core competencies. The aim is to develop customer service pros capable of providing expert advice whenever and wherever they’re called for assistance overseas.

In accordance with its recent reinterpretation of AI as Affectionate Intelligence, LG believes that AI can be harnessed to foster more compassionate and understanding customer experiences. Consequently, the company is progressively incorporating AI into its customer service operations.

One such AI innovation is ‘Smile Plus,’ a customer service call system that uses AI to boost the speed and precision of CSR responses. It offers CSRs a comprehensive view of various customer data, including purchase, delivery, installation and service histories from all touchpoints, such as the website, LG ThinQ app and service call records.

Additionally, LG has devised and implemented an AI-driven feature, ‘STT/TA (Speech-to-Text/Text Analysis),’ which transcribes customers’ verbal expressions into text in real-time, eliminating superfluous tasks and averting miscommunication. STT/TA is also capable of understanding the context of the service call and proposing optimal solutions. Furthermore, LG intends to launch its ‘AI Voicebot,’ an autonomous service call solution presently in the development phase, within the year. This service is designed to handle straightforward inquiries during peak service call times or when calls are experiencing delays.

LG’s dedication to customer service goes beyond the Customer Care Center. It includes sales and repairs, spreading its high service standards across the globe. This involves sending experts to train staff on-site in other countries and hosting group training sessions for overseas personnel. Since 2011, LG has been sharing its successful Korean sales strategies with teams in the Middle East, Africa, Central Asia and Southeast Asia.

In essence, LG is not just selling products; it’s delivering an experience. And with this new initiative, it’s committed to offering each customer, regardless of their location, an unparalleled level of service.

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LG OLED Digitally Revives the Works of Kim Whanki, the Master of Korean Abstract Art

LG OLED Brings Back the Works of Kim Whanki to New York in 50 Years
with Frieze New York and the Korean Cultural Center New York

SEOUL, May 3, 2024 — LG Electronics (LG) is delighted to present a unique opportunity to experience iconic works by the most beloved artist of South Korea, Kim Whanki (1913-1974), in partnership with Frieze New York and the Korean Cultural Center New York (KCCNY).

A solo presentation of Kim Whanki, “We Meet Again in New York,” will be on view at the LG OLED Lounge at Frieze New York 2024, from May 1 to 5. At the same time, a special exhibition of the Korean master at KCCNY titled “Whanki in New York” will be on view from May 2 to June 13. The two presentations together mark the first public showing of Kim’s works in New York, 50 years after his passing in 1974.

The Pioneer of Abstraction Finding His Voice in New York
Kim is a pioneer of Korean abstract art and best known for his works that epitomize archetypal Korean aesthetics. His artistic pilgrimage – from Korea to Japan, France and ultimately America – has shaped his signature style of pure lyrical abstraction derived from nature, which had a profound influence on generations of abstract painters in Korea. He has been a highly sought-after name in the art market as his works make up nine of the top ten highest-priced artworks by modern Korean artists sold at auction, among which all were completed in New York in his signature “all-over dot” style.

Presenting Kim’s works in New York holds immense significance because it was the city where he finally reached the epitome of his artistic identity with the conception of this unique “all-over dot” painting technique. It was the resulting mastery of the artist tirelessly experimenting with a multitude of materials, techniques and styles, aiming to achieve harmony in color and pattern while capturing the elegance of Asian ink paintings. He was inspired by memories from his homeland and the bustling New York art scene where he cavorted with American painters including Mark Rothko and Barnett Newman. In turn, he became an inspiration to the next generation of Korean American artists like Nam June Paik (1932-2006). New York was where Kim shot for the stars – he held a total of six solo exhibitions in the city in his lifetime with the last one presented a year before his passing in 1974.

LG OLED Continuing the Celebration of Kim Whanki’s Legacy
A total of five abstract masterpieces created during Kim Whanki’s New York period and digitally expressed by a new generation of artists today, will be on view at the LG OLED Lounge at Frieze New York 2024. The group of Korean multimedia artists – including Je Baak, professor at Seoul National University College of Fine Arts; Verseday, a media art creator group; Mano Ahn, CEO of Ahn Graphics; and Jason Kim, CEO of BESIGN – took tremendous care to understand the artist’s intention when he first created the artwork so that they could capture the essence of each piece. This approach revealed richer details and enhanced visual effects in lighting, colors and clarity enabled by LG’s self-lit OLED technology, while preserving Kim’s original artistic intentions. LG OLED, in its commitment to pushing art’s innovation and accessibility, is partnering with Frieze New York and KCCNY to bring these digital expressions of the legendary Korean master back to New York, the city that made the artist Kim Whanki.

The concurrent retrospective exhibition of Kim Whanki at KCCNY, “Whanki in New York,” where LG OLED engages as the Headline Partner, provides more opportunities to catch a glimpse into Kim’s creative world. In addition to the five digital expressions of his works shown by LG OLED, 27 original artworks on loan from the Whanki Museum, including personal items such as diaries, photographs and letters, will be on view. And for the very first time, private collections from New York acquaintances of Kim and his wife will also be on display.

“LG Electronics is proud to celebrate the legacy of Kim Whanki and present a unique opportunity for the global audience to engage closely with a legendary artist who has not been well known in New York until now,” says Kate Oh, vice president of the Brand Communication Division at the LG Home Entertainment Company. “Through our digital canvas, LG OLED and a new generation of artists have revived Kim’s artworks in unprecedented detail, offering an innovative tribute to his legacy.”

LG continues to deliver enriching art world experiences, illustrating the close connection between art and technology through inspiring exhibitions and innovative artist collaborations. The digital artworks brought to life by LG OLED can be found on the OLED Art project website for art enthusiasts and fans around the world to enjoy them at their convenience. To follow the LG OLED ART journey, visit LGOLEDART.com.

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LG TVs Pioneer Immersive Audio Experience With Apple Music in Spatial Audio With Dolby Atmos

LG Smart TV Users Receive 3-Month Free Trial for Apple Music, Celebrating
First Arrival of Apple Music’s Spatial Audio with Dolby Atmos Available on TVs

SEOUL, May 2, 2024 — LG Electronics (LG) introduces a new and thrilling feature on its smart TVs for users who enjoy streaming music. LG Smart TVs, including OLED models and QNED models with Dolby Atmos®,¹ are the first TVs to support Spatial Audio with Dolby Atmos from Apple Music. Available starting this week, the trailblazing immersive music experience mesmerizes listeners with compelling sound and elevates audio pleasure to new heights.

To celebrate this remarkable milestone, LG is offering three months of Apple Music free to LG Smart TV users worldwide.² The 3-month free trial is available within the Apple Music app of compatible LG Smart TVs (2018 models and later) running webOS 4.0 and higher, as well as lifestyle screen models StanbyME, StanbyME Go and MyView Smart Monitor.

Apple Music is an ad-free streaming service with a massive library that allows subscribers to listen to over 100 million songs and 30,000 expertly curated playlists. Apple Music also presents a range of exclusive content including Apple Music Live, a concert series featuring live video stream, a post-show video playback, live-recorded albums and exclusive pre-show artist interviews. LG Smart TV users can effortlessly access Apple Music by voice command, in the LG Content Store, Apps or through the Music Quick Card³on the Home Screen, which serves as a convenient portal to uninterrupted listening entertainment.

Music available in Dolby Atmos further enriches the audio experience, delivering an elevated level of clarity and depth with multi-dimensional sound. Apple Music automatically plays Dolby Atmos tracks on compatible LG Smart TVs, and when paired with Dolby Atmos-enabled LG soundbar models, the sound harmonizes to immerse listeners in a next-level listening experience. What’s more, there’s no need to adjust the volume when you switch to listening Dolby Atmos tracks, thanks to the loudness normalization algorithm implemented.

Even on LG Smart TVs not supported by Dolby Atmos, users can still enjoy mesmerizing sound of Dolby Atmos by connecting to a Dolby Atmos LG soundbar.⁴LG Smart TVs can also directly connect to Apple AirPod or other Apple devices via Bluetooth to enjoy Dolby Atmos.

Songs and albums available in Dolby Atmos are clearly labeled on Apple Music with a badge on the album’s detail page. Music lovers can easily explore their favorite tunes available in Dolby Atmos with Apple Music’s extensive range of curated playlists.

“The introduction of Dolby Atmos through Apple Music on LG TVs transforms how we listen to music on the big screen,” said Chris Jo, senior vice-president of platform business at LG Home Entertainment Company. “LG is dedicated to elevating the content streaming experience for music enthusiasts around the world, and we will continue to offer easy access to and great music experience across devices.”

LG continues to elevate the audio experience with immersive sound and a diverse range of content. LG Smart TV users can effortlessly help users discover new features and services through the easy-to-use webOS platform.

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¹Apple Spatial Audio with Dolby Atmos is available on LG OLED TV models launched from 2018 to 2024 and QNED TV models Q90T and above.
² The promotion will commence in 137 markets on April 30, and on September 1 in the UK. The promotion will conclude in all markets on April 29, 2025.
³Music Quick Card is available on LG 2022 TVs (4K and 8K OLED, QNED), 2023 and 2024 TV models (UHD and above models).
⁴Feature is available when pairing to the Dolby Atmos-supported LG soundbar such as 2024 models: S95TR, S90TY, S90TR, S77TY, S75TR, S70TR, S70TY, TV matching models SG10TY, SC9S; 2023 models: SE6S, S77S or 2022 models: S95QR, S90QY, S80QR, S80QY, S75Q.

In Perfect Harmony: LG X GamFratesi Captures ‘True to Food’ Philosophy of Signature Kitchen Suite at Milan Design Week

Milan Design Week, the world’s largest and most well-known design and furniture fair, is a mecca for the aesthetically-inclined. At this year’s event, the biennially-held EuroCucina exhibition put the spotlight on the latest trends in kitchen appliances and furnishings, with many of the industry’s major players taking part. A regular at Milan Design Week, LG delivered a stunning showcase of premium built-in kitchen appliances at a booth designed by GamFratesi, the acclaimed architecture and design studio co-founded by Italian Enrico Fratesi and Denmark’s Stine Gam.

To highlight both the ultra-premium Signature Kitchen Suite and LG’s built-in appliance lineups, the diverse range of built-in products on display clearly reflected the company’s dedication to promoting an inspired culinary lifestyle centered around the joy of sharing and savoring quality food.

“One particularly memorable episode during our collaboration with LG was the differentiation strategy for Signature Kitchen Suite and LG built-in appliances,” said GamFratesi. “This differentiation strategy was well reflected in the booth design.”

The coming together of Signature Kitchen Suite’s True to Food philosophy – founded on the importance of preserving the original flavors of fresh ingredients – and GamFratesi’s design ethos revealed a new vision for kitchen design. LG’s emphasis on quality natural ingredients was echoed by the natural materials and design elements incorporated into the exhibition booth itself, which also reflected the impact of environment and culture on different cuisine traditions. GamFratesi’s subtle use of wood and stone accentuated the beauty of the natural world while simultaneously drawing attention to the connection we form with the planet when cooking and consuming real food.

“The key points to pay attention to are the design of each island and the materials used,” noted GamFratesi. “Each island represents an independent piece of furniture that reflects our design aesthetic.”

Within the booth’s Signature Kitchen Suite zones, GamFratesi complemented the built-in brand’s gorgeous kitchen appliances with natural materials and finishings. Each display kitchen represented a seamless harmony of appliances, cabinetry, counters and décor, highlighting the transformative power of design to create special sanctuaries that celebrate authentic cooking and nature’s beauty.

Evocative, entertaining, yet entirely elegant, the Signature Kitchen Suite wine cellar zone made a lasting impression on visitors to LG’s booth. Here, GamFratesi drew inspiration from the wine-maturation process to craft a calm, almost-meditative space with a ‘cave-like’ sense of depth and a rich, atmospheric mood.

Although the synergy between LG’s built-in appliances and GamFratesi’s kitchen designs is undeniable, the process of smoothly integrating the two for the Milan Design Week showcase was not without challenges. However, through the thoughtful and purposeful placement of appliances with distinct functionalities, and via the introduction of LG’s panel-ready concept, the two innovative companies achieved the ultimate union of form and function. The results, as one can see from the images, speak for themselves.

Through the unprecedented fusion of design, technology and space, the compelling collaboration between LG and GamFratesi presented a new kind of value and a refined kitchen lifestyle. As demonstrated at Milan Design Week, and at other major exhibitions around the world, LG is committed to partnering with like-minded innovators who share its passion for pushing boundaries and elevating everyday life.

Stay tuned to LG Newsroom for the latest stories and updates on LG’s exciting collaborations.

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LG gram Introduces Uncharted Levels of Versatility to Taiwan

Across the world, the workplace has been undergoing a major transformation with more and more professionals choosing to work remotely each passing year. In 2020, before the onset of the global pandemic, 13 percent of the entire workforce worked from home. In 2023, that number had risen to a remarkable 27 percent, leading to the laptop market’s steady growth and an expected compound annual growth rate (CAGR) of 6.0 percent in 2024. Laptop consumption is expected to continue on this strong trajectory in the coming years.^*

To reinforce its foothold in this vital market, LG Taiwan recently held the LG gram 2024 Series Launch Event at Zhuori Coffee Shop in Taipei. The event, which was presented in the form of a light teatime talk session, invited journalists and editors, especially those who contribute to media platforms frequented by digital creators, business professionals and freelancers – the people who stand to benefit the most from the gram’s unparalleled versatility to the unique showcase.

The event showcased two key areas: the LG gram highlight zone and the demonstration zone, where the spotlight shone on the key features of the 2024 lineup. Among them were the powerful gram Link, seamlessly integrated AI capabilities, energy-efficient performance and meticulously crafted lightweight designs, all tailored to elevate communication across diverse scenarios. Boasting a harmonious blend of power and portability, the LG gram series’ ultra-lightweight laptops combine high-end specifications with exceptionally slim yet durable designs and all-day battery life.

Guests were able to experience each laptop from the latest gram series, including LG gram, LG gram Pro, LG gram Pro 2-in-1 and LG gram Super Slim. The event was designed to allow them to immerse themselves fully in the exceptional usability of the product while receiving detailed explanations in person. What impressed them the most were the laptops’ outstanding portability, sleek styling and premium performance.

The devices on display left a lasting impression through their slim and lightweight designs, two aspects that have become synonymous with the LG gram brand. The hands-on experience with the touch display and Stylus pen of the LG gram Pro 2-in-1 convertible laptop, as well as features like LG gram Link and LG Glance by Mira-metrix, were particularly well received by event-goers.

It was the perfect opportunity to reveal something LG Taiwan has been working on for some time – a collaboration with ‘boven Magazine Library,’ the only magazine library in Taiwan, to launch the “LG gram x boven Pop-up Store” which will run from April to June this year. As part of this joining of forces, limited edition collaborative gifts will be given out at boven Magazine Library branches in Taipei and Tainan, where visitors can also witness the latest LG gram offerings.

Stay tuned to the LG Newsroom to explore other engaging events being carried out across LG’s truly global network.

Contributed by LG Taiwan

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* Research from Statista (link) and The Business Research Company (link).

LG and Gen.G to Hold Fan Meet and Greet in Vietnam

Premium Gaming Brand and Leading Esports Organization Host Special
Meet and Greet with LCK Champions and Influencer-led Life’s Good Tournament

SEOUL, April 29, 2024 — LG Electronics (LG) and Gen.G Esports (Gen.G) are excited to announce a ‘meet and greet’ with Gen.G team members, taking place at Another Saigon brand experience space in Ho Chi Minh City, Vietnam, on May 25. This event, a tribute to the tremendous support from Vietnamese fans for the League of Legends Champions Korea (LCK), will also include a tournament for amateur players of the popular multiplayer online battle arena game, along with other fun-filled activities.

120 lucky fans, chosen randomly through an online draw, will have the chance to meet, chat and join in a photo session with five big-name players from the LG-backed Gen.G team. Rounding out what is sure to be a memorable day is a stamp tour of Another Saigon, with special stamps for attendees to collect as they explore and experience LG’s latest lifestyle products.

Another entertaining component of the fan event is the Life’s Good Tournament for amateur League of Legends enthusiasts. The competition will feature teams led by two popular Vietnamese influencers, Mai Dora and Optimus, with commentary on all the action supplied by well-known local casters. Another Saigon, a popular spot among young Vietnamese consumers since its opening earlier this year, will host the semi-final matches and the ‘event match,’ where the tournament champions will play alongside Gen.G team members.

Prior to the gaming session with their idols, the Life’s Good Tournament champs will receive an exclusive one-day training session from a professional coach from the Gen.G Global Academy’s League of Legends program. The professional and amateur players will then form mixed teams and battle it out together in the event match, which will be livestreamed worldwide on the LG Global YouTube channel.

The upcoming fan event is a direct result of the ongoing LG UltraGear™ (LG’s premium gaming brand) and Gen.G partnership. The special occasion serves as a thank you to Vietnam’s legion of LCK fans and as a celebration of Gen.G’s 4th straight LCK victory. Since 2021, LG has been the Official Display Partner of Gen.G, supporting the organization and its highly-ranked e-athletes with industry-leading LG UltraGear gaming monitors. The Gen.G team has achieved remarkable success with LG by its side, securing victories at LCK Summer 2022, LCK Spring/Summer 2023 and LCK Spring 2024.

“We look forward to engaging with Vietnam’s dedicated LCK fans and talented amateur players at this unique esports event,” said YS Lee, vice president and head of the IT business unit of LG Business Solutions Company. “LG UltraGear remains committed to fostering esports culture through its enduring partnership with Gen.G, and will continue to craft innovative products that deliver exceptional gaming experiences.”

“With the support of our fans and close partnership with LG UltraGear, we are pleased to have achieved good results in the 2024 LCK Spring Season and become the first LCK team to achieve a 4-peat,” said Lee Ji-hoon, General Manager of Gen. G Esports. “This is a great opportunity for us to thank our fans for their support. We will continue to work closely with LG UltraGear and repay our fans for their support with good results.”

Fans interested in participating in the fan event day and/or Life’s Good Tournament can find detailed information on LG UltraGear’s official accounts (@ultrageargaming) and on LG.com/vn. Registration for the event opened April 25.

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Showcasing Latest Entertainment Innovations in Middle East and Africa

Last year, the company successfully welcomed back LG Showcase 2023, the renowned event in the Middle East and Africa (MEA) region after a four-year break. This year, LG Middle East and Africa hosted the event once again to introduce the company’s latest offering in the MEA market.

Held in Abu Dhabi from April 24-25 under the theme of “Reinventing Together,” LG Showcase 2024 spotlighted the latest innovations, serving as the ultimate venue for engaging with stakeholders. The event featured four distinct zones – Cinema, Camping, Café and ThinQ Home – each showing how LG’s innovative products and solutions enhance convenience and entertainment in everyday life. This year’s event largely focused on LG’s lineup of home entertainment products, ranging from TVs to audio and gaming products, offering hands-on experience to over 500 visitors.

Upon entrance, visitors were welcomed by the flagship 97-inch LG SIGNATURE OLED M, the world’s first consumer TV featuring Zero Connect technology, which enables the transfer of 4K video and audio wirelessly at 120Hz. This iconic feature resolves all cable management nightmares and allows for an uncluttered space by having all devices connected to the Zero Connect Box and positioned away from the TV.

Also on display was the innovative LG StanbyME, the 27-inch movable smart screen with a unique flexible design, allowing users to easily take it from room to room to watch content as they please. Designed with mobility in mind, it features a base with 5 hidden wheels and a built-in battery offering up to three hours of screen time. Beyond its display capabilities, the LG StanbyME functions as a smart screen, offering various connectivity options such as wireless mirroring and NFC, which can be activated with a simple tap. In addition, it supports a range of streaming services and applications, all pre-installed for convenience. To top it off, it also comes with touch screen capabilities, as well as a remote for easy use.

LG also showcased its improved LG webOS, which brings to the table a completely revamped home screen with wider title cards and smoother tiles for categories such as Game, Music and Home Office. The smart operating system, now celebrating its 10^th anniversary, expanded into 300 TV brands and 3,500 content partners, including local partners. Over the past decade, the number of active users in the MEA region has surged by twentyfold.

During the event, the company also highlighted its new α (Alpha) 11 processor that will be used in its flagship TVs, which will deliver powerful AI capabilities and enhance the overall viewing experience. This new processor, found in the LG SIGNATURE OLED M4 and LG OLED G4 TVs, is four times more powerful than its predecessor and will refine clarity, color and sharpness, as well as providing a 70 percent improvement in graphics performance and a 30 percent faster processing speed.

LG also put on display its range XBOOM speakers, which deliver bold and loud sounds with strong bass and massive sound. For instance, the LG XBOOM XL9T and its smaller variant LG XBOOM XL5S is the optimal speaker for any party, produces immense sound with booming base and high notes with pixel art and multi color ring lights to bring life to any space. Also on display was XBOOM Go XG8T, an on-the-go speaker that not only packs a powerful punch in audio but can also boost sound further and turns up the party with its studio light feature.

LG also showcased the LG TONE Fit TF7, an earbud that focuses primarily on comfort, convenience and immersive sound. The LG TONE Fit TF7 offers a superior fit for fitness enthusiasts, ensuring customers can focus solely on their workout without any distractions.

And, in the ‘Gaming’ zone, the company unveiled its latest innovations designed for productivity and entertainment. The latest lineup of LG UltraGear OLED gaming monitors is a true testament to LG’s commitment to the gaming industry. Available in sizes of 32-inch (model 32GS95UE), 34-inch (model 34GS95QE) and 45-inch (model 45GS95QE), these OLED gaming monitors are the pinnacle of gaming displays, bringing in a true immersive experience. Also showcased is the LG MyView Smart Monitor, a must-have for productivity and entertainment, even without having to connect to a PC. Designed for multi-tasking, this monitor will allow you to do your daily work, control home gadgets and even stream your favorite content, all from one display.

What’s more, in the ‘Cinema’ zone, the company showcased various products, including the LG MAGNIT (model LSAL006) and LG Soundbar (model MR11 and S94P2), which can create immersive viewing experiences in the home. With a stunning 118-inch, 4K (3840 x 2160) resolution Micro LED display, LG MAGNIT delivers unparalleled picture quality through the brilliance of Micro LED technology.

Moving over to the ‘ThinQ Home’ zone, LG also showcased its diverse range of home appliances that not only enhance daily life, but also provide functionality, unique upgradability and personalization. This includes the ever-popular refrigerator with MoodUP™, which can transform the vibes of any kitchen with LED panel doors that can have their colors customized through the LG ThinQ™ app; the LG Styler, a premium steam cleaning solution that can refresh garments in minutes; and the ARTCOOL air conditioner lineup which features the LG DUAL Inverter Compressor™, a critical element that brings powerful cooling without compromising on efficiency.

LG Showcase 2024 was a great opportunity to introduce how the company is continuously pushing innovation with its diverse range of products and services that enhance the overall customer experience.

Contributed by LG Middle East and Africa

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LG Announces First-Quarter 2024 Financial Results

A picture of LG Twin Towers in the daytime

Company Pushes Boundaries With Innovative Business Models
While Balancing Core Operations and Future Growth to Create New Opportunities

SEOUL, April 25, 2024 — LG Electronics Inc. (LG) announced first-quarter 2024 consolidated revenue of KRW 21.09 trillion and operating profit of KRW 1.33 trillion. The company’s home appliance sector demonstrated global leadership, achieving record-breaking revenue and double-digit operating profit margins. The EV components sector, a key driver of future growth, continued its steady expansion. Both the TV and business solutions sectors experienced year-on-year sales growth and returned profits compared to the previous quarter.

Despite navigating challenging macroeconomic conditions such as high commodity prices, volatile exchange rates, rising interest rates and delayed demand recovery, LG achieved its highest-ever total revenue for a first quarter. This milestone underscores the effectiveness of implementing sustainable business models like subscription services and leveraging growth opportunities in the promising B2B sector. LG’s emphasis on differentiating features such as AI, energy efficiency and customer-centric design has strengthened its competitiveness in the premium market. Furthermore, the strategic approach of offering diverse product lineups and flexible pricing structures enabled the company to successfully navigate polarized demand trends.

Operating profit surpassed KRW 1 trillion for the fifth consecutive year, showcasing LG’s strong performance in the face of intensifying market competition. The company’s focus on content/service businesses and direct-to-consumer sales via the Online Brand Shop (OBS) has fueled qualitative growth. Efforts to stabilize raw material and logistics costs, coupled with production location flexibility, have further bolstered profitability.

The LG Home Appliance & Air Solution Company generated first-quarter revenue of KRW 8.6 trillion and an operating profit of KRW 940.3 billion. This represents a notable 7.2 percent increase in revenue compared to the same period last year, setting a new record for first-quarter performance. Operating profits reached the second-highest level in the company’s history, with an operating profit margin of 10.9 percent, underscoring the company’s exceptional global competitiveness.

Driven by its core technologies, particularly in motors and compressors, LG’s home appliance business continues to innovate within a mature market landscape. With a commitment to industry leadership, LG is pioneering transformative initiatives such as product subscription services and advancing the concept of ‘Affectionate Intelligence’ appliances. These innovations are tailored to empathize with and address customer needs effectively. Moreover, LG is strategically expanding its B2B ventures, including HVAC and built-in solutions, to capitalize on emerging growth opportunities.

The LG Vehicle component Solutions Company reported first-quarter revenue of KRW 2.66 trillion and an operating profit of KRW 52 billion, reflecting an 11.5 percent year-on-year revenue increase. The ongoing conversion of backlog orders into revenue is progressing steadily. Despite ongoing investments in overseas production sites to fulfill new orders and meet OEM demands, the company has maintained stable profitability, benefiting from economies of scale resulting from revenue expansion.

While there are expectations of a slight slowdown in the recent growth of EV demand, the demand for high-value-added EV components continues to rise steadily. LG is proactively addressing these market dynamics by developing a balanced portfolio, spanning from in-vehicle infotainment to powertrains and headlamps. The company aims to ensure sustained revenue growth and a stable profit base by actively adapting to these market shifts.

The LG Home Entertainment Company reported first-quarter revenue of KRW 3.49 trillion and an operating profit of KRW 132.2 billion. This represents a 4.2 percent increase in revenue compared to the same period last year, driven by a resurgence in TV demand in Europe and the successful launch of new 2024 models. The positive operating profit was fueled by the robust performance of the webOS content/service business, alongside traditional product sales. Despite challenges such as rising LCD panel prices, the company effectively managed profitability.

Looking ahead, a gradual recovery in the TV market demand is anticipated in the second half of the year. LG’s strategy focuses on leveraging its globally leading OLED TV and premium LCD QNED TV offerings while continuously enhancing the profitability of the webOS platform business, which is poised for rapid growth.

The LG Business Solutions Company reported first-quarter revenue of KRW 1.57 trillion, marking a 6.5 percent increase year-over-year, and an operating profit of KRW 12.8 billion. The launch of new LG gram laptops, featuring on-device AI and timed for graduation and enrollment seasons, garnered positive market feedback. In addition, sales of commercial display products, including electronic whiteboards and LED signage, experienced growth. While operating profit returned to positive territory from the previous quarter, there was a slight decrease compared to the same period last year, attributed to factors such as rising component prices and intensified competition.

This year, the overall IT market is expected to maintain similar demand levels to the previous year, with a slight growth anticipated in the commercial display segment. There is an expected increase in demand for high-spec IT products like gaming monitors and LED signage. LG aims to lead the market with strategic IT products tailored to customer needs, integrating gaming-specific features and OLED displays, alongside premium LED products. Efforts to proactively develop promising new businesses such as robotics and EV charging continue to drive future growth prospects.

Earnings Conference and Conference Call
LG Electronics will hold a Korean / English conference call on April 25, 2024, at 16:00 Korea Standard Time (07:00 GMT/UTC). Conference call participants should pre-register online to receive a private PIN. The corresponding presentation file will be available for download at the LG Electronics website before the call.

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[Earth Day with LG🌎] Committed to Creating a Cleaner and Better Tomorrow

Earth Day – celebrated annually on April 22 – is a great opportunity for people around all parts of the globe to demonstrate support for environmental protection.

Shared earlier this week, LG USA hosted the ‘Life’s Good Earth Day Fair,’ an event with diverse activities highlighting the importance of sustainable practices. Let’s take a look at how other LG offices around the world shared the positive message of creating a ‘Better Life for All’ in time for Earth Day.

To start off in Germany, the company turned Earth Day into a week-long event through Earth Week on its online brand shop. From April 22 to 28, German consumers will receive a 10 percent discount on all LG household appliances with a green energy label purchased on LG.com/de, not only saving money but also energy at the same time.

LG Germany wanted to fully do its part to contribute to a more sustainable future, which is why it partnered with the local initiative Herzenswald Schmitten, a non-profit association that advocates sustainable environment protection and nature conservation. As a part of this partnership, LG Germany will donate 10 percent of revenue from the energy efficient home appliances purchased between April 22-28 to the organization. Aligned with Herzenswald Schmitten’s mission, LG Germany proudly supports regional afforestation and providing newly planted trees with individual protection against poaching.

And, to boost sustainable practices within the company, LG Germany celebrated Earth Day in its Eschborn office. Employees received a reusable coffee cup, featuring the Life’s Good logo, reducing waste on single-use cups and even further promoting the brand message in public. Also, to motivate employees to reduce their carbon footprint, the company awarded employees who came to the office by either bike or public transportation with a voucher from a coffee bar located in the building – providing an opportunity for employees to use their brand new Life’s Good cups and spread the message. The company is excited to see how many employees make the morning bike ride their daily routine!

Reducing disposable wastes is an important task, one that LG’s headquarters in Korea is also paying great attention to. In time for this year’s Earth Day, LG CEO William Cho joined in on the “Zero Disposables Challenge,” a nation-wide environmental initiative launched by South Korea’s Ministry of Environment last year to encourage the use of reusable items in public. In line with this, the company called on all its employees to boost efforts to reduce the use of single-use products and increase the use of reusable products.

In Taiwan, the company deliberated on ways to make a difference for the planet through small daily actions. LG believes that doing one little thing every day has the power to have a great impact when accumulated over time.

To highlight this message, LG Taiwan unveiled a challenge on its official social media page, inviting users to reshare their Instagram story template, selecting what good things – no matter how big or small – they do to show that they love the earth! Running from April 22 to May 5, the company will select six winners who will receive a gift card.

Last but not least, LG Spain created a video outlining their on-going efforts to create a better planet. In the video shared via its social channels, the company introduces their Smart Green movement, an initiative that uses technology as a means to regenerate the ecosystem. The movement’s goals include planting 47 million trees; repopulating 47 million Iberian bees to ensure the pollination of countless endemic plants; and restoring the seabed, which is home to thousands of plant and animal species. Already seeing great results, LG Spain reiterated its commitment to work with its local partners to change the world for the better.

LG believes Life’s Good but also understands that true enjoyment requires care and attention. The company is committed to not only crafting sustainable products but also to participating in initiatives that foster a better, cleaner future.

Contributed by LG Germany, Taiwan and Spain

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LG Channels Expands Portfolio in Europe, Launches Flagship Channel Under LG Brand

In a Europe First, LG Channels Launches Flagship Channel ‘LG 1’
With First-Window Exclusive Content

SEOUL, April 24, 2024 — This week, LG TV owners across European countries gain access to exciting new free ad-supported streaming television (FAST) channels, including Sony Pictures’ Sony One Channels, and an expansive suite of channels from Lionsgate. With Sony One Channels now available in the UK, France, Italy, Germany, Spain, Sweden, Denmark, Norway and Finland, and Lionsgate channels available in the UK, Germany and France, LG Channels and LG Smart TV owners will be able to enjoy more high-quality content.

Available Sony Channels will include Sony One Comedy featuring fan-favorite Seinfeld; Sony One Thriller TV with shows including Breaking Bad; Sony One Faves with timeless classics including Bewitched; Sony One Comedy HITS with classic comedies such as Step Brothers and Jerry Maguire; Sony One Action HITS dedicated to action and adventure movies from box office hits to critically acclaimed films like District 9 and Men in Black; Sony One Shark Tank,¹ one of the most successful reality shows in the world; Sony One Dragons’ Den,² the juggernaut reality format behind Shark Tank; and Sony One Blacklist,³ a dedicated channel featuring the crime thriller series.

Thanks to our partnership with Lionsgate, UK and German viewers will be able to enjoy first-window⁴content licensed for the newly launching LG 1 premium channel, operated under the company’s own brand. This will include exclusive rights to such acclaimed series as Wong & Winchester and Paul T. Goldman⁵. Other premium shows offered will include Critics Choice Television Award winning series Nashville and Boss, starring Golden Globe winner Kelsey Grammer. The newly added Lionsgate channels will include: MovieSphere, Wicked Tuna, Are We There Yet, Anger Management, Ghost Hunters, Grace & Frankie and Nashville.

Loaded with a wide range of fantastic film channels (like Great!, Popflix, MovieSphere, Netzkino, Moviedome, WeDo Movies, Rakuten TV and Pluto TV) and movies to watch on demand, LG Channels has something for everyone.

Beyond movie magic, LG Channels’ sports channels cover fan favorites such as international football brought by FIFA+, great tennis brought by Tennis Channel or live motor racing from MTRSPT1. Additionally, viewers can watch chess grandmasters battling it out on Chess TV, with more content to be continually added.

LG Channels is available on LG Smart TVs (models 2016-present) and can easily be accessed by pressing the dedicated key on the LG Magic Remote or via home screen.

LG Channels has consistently ranked among the top-five most accessed apps on LG Smart TVs across all regions where the service is offered, attracting an increasing number of viewers. With its newly added channels, the service is now set to provide more high-quality content for users to discover and enjoy.

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¹ Available in Italy and Spain.
² Available in the UK, Finland, Sweden, Norway and Denmark.
³ Available in France and Spain.
⁴ First-window exclusive: first time on any SVOD, AVOD, Free TV, Pay TV and Basic TV service.
⁵ “Wong & Winchester” and “Paul T. Goldman” are available on LG Channels in the UK.

How LG OLED Explores Sonic and Visual Realms of Artistry at Venice Biennale

Dive into a thought-provoking expedition of artistic narratives with LG OLED and widely respected artist and filmmaker Sir John Akomfrah at the 60th International Art Exhibition at La Biennale di Venezia 2024. Underscoring LG’s commitment to inspiring audiences and empowering artists, this collaboration with Akomfrah captivates visitors with an exemplary illustration of the fusion of art and technology.

“I’ve never had the chance to work with screens on a scale like this – more than sixty displays,” said Akomfrah, sharing his excitement and enthusiasm regarding the exhibition. “I’m truly delighted to collaborate with LG OLED to bring my artistic vision to life.”

Akomfrah’s artwork promises an immersive exploration of multifaceted topics from the historical portrayal of racialized bodies to species extinction, colonial narratives, urban rewilding, the auditory landscape of climate justice and the evolution of music. His evocative works serve as a manifesto for listening as a form of activism and explore postcolonial stories of how humans have adapted throughout history.

Akomfrah’s choice of LG OLED sets the stage for his boldest and most ambitious commission to date, ‘Listening All Night To The Rain,’ a contemplative digital art experience featuring audiovisual narratives from human history. The exhibition compels the audience to engage in an active relationship with the artwork, to look beyond the surface and truly listen to the message the artist aims to convey.

“The show is impossible without LG OLED because I cannot achieve the balance of light and color and proportions in this place in any other way,” Akomfrah explains as he describes the instrumental role of the display in the exhibition. “LG OLED allows for a certain kind of intimacy with my show in a way that couldn’t have been accomplished in another way.”

Comprised of both newly filmed and archival moving-image fragments, newsreel footage, audio and text pieces, the featured artwork adopts Akomfrah’s signature multi-layered ‘bricolage’ style, filling the exhibition space to create a richly immersive experience.

Showcasing his distinctive style, LG OLED exquisitely presents Akomfrah’s artwork through film, sound and time-based works across multiple OLED displays. Attendees are sure to be mesmerized by the realistic landscapes showcased as interlocking, multi-media installations and stand-alone displays.

He also notes that using LG OLED allows for more control over light and color than ever before. LG OLED ideally enhances the final ensemble of the installation; the image, sound and advanced audiovisual capabilities of LG OLED enrich the depth and realism of the artworks’ sensory elements, guiding viewers as they navigate through the visually stunning and intellectually stimulating experience.

“LG OLED is thrilled to collaborate with the esteemed artist, Sir John Akomfrah, who through the medium of video, evokes sincere emotions and communicates with the world,” says Kate Oh, vice president of the Brand Communication Division at LG Home Entertainment Company. “We are committed to supporting artists like Akomfrah who inspire and captivate audiences with a deep understanding of the intersection between art and technology. By continuing to partner with globally acclaimed artists, we aim to elevate LG OLED’s prominence and pioneer more achievements as the ultimate digital canvas that inspires the world of art.”

Visitors to the Venice Biennale can experience “Listening All Night To The Rain” at the British Pavilion from April 20 to November 24. Explore the exciting realm of LG OLED ART by visiting the website for all the brand’s latest captivating collaborations.

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[Earth Day with LG🌎] Celebrating Sustainability and Environmental Stewardship with Earth Day Fair

Earth Day, observed annually on April 22, serves as an essential call to action for the preservation of our planet for future generations. LG is dedicated to promoting this cause through local initiatives, underlining the impact of every action in protecting our environment.

LG USA aims to foster a greater appreciation for our environment and promote sustainable practices, with the goal of instigating positive change and contributing to the long-term health of our planet. The company is actively seeking to make a real difference by inspiring the next generation of conservationists and addressing urgent issues such as the extinction crisis and climate change.

To reinforce its commitment to sustainability and environmental stewardship, and to reflect its ‘Life’s Good’ ethos, LG organized the ‘Life’s Good Earth Day Fair’ on April 22 at its Englewood Cliffs, New Jersey campus. This public event featured a range of activities emphasizing the importance of sustainable practices.

In collaboration with the National Wildlife Federation (NWF), the fair provided useful information on sustainable best practices and guidance on creating a Certified Wildlife Habitat® in living, working and recreational spaces.

A key component of the event was the e-Waste Drive, which, like the previous year, provided attendees with the opportunity to responsibly discard unwanted electronics. Participants who brought e-waste for recycling were granted a ticket to join the campus activities.

LG also unveiled a new pollinator garden at its headquarters. The garden, which has been recognized as a Certified Wildlife Habitat® by the NWF, features native plants designed to attract a variety of pollinators such as bees, butterflies, moths and beetles. LG anticipates that this initiative will boost biodiversity, stimulate plant growth, enhance air quality and support wildlife. Attendees were encouraged to plant a flower in the garden, contributing to a healthier ecosystem.

Additionally, LG offered tours of the Inspiration Lab to students, teachers and local community members, showcasing its innovative technologies and sustainability initiatives. Visitors had the opportunity to participate in scavenger hunts organized by the NWF, enjoy food vendors and giveaways, and meet Ranger Rick® and NWF Naturalist Dave Mizejewski.

The Life’s Good Earth Day Fair is just one of LG’s initiatives to commemorate Earth Day. Last week, the company unveiled a 3D anamorphic experience on its Times Square billboard in New York City, showcasing content that highlighted some of the world’s most vulnerable and endangered as well as recovered species in need of ongoing protection. Beginning with the snow leopard and followed by the bald eagle, Galapagos sea lion and reindeer later this year, the series will portray each animal in stunning 3D that appears to be extending out of the actual display.

And, through partnerships with global edtech leader Discovery Education and the NWF, LG will host a K-12 educational series about vulnerable and endangered species. The LG Endangered Species Series will provide K-12 students with a deeper understanding of the unique qualities of endangered animals, and the role they play in maintaining a healthy ecosystem while fostering an appreciation of what makes each species special. Educators and students may access the free, standards-aligned digital resources created with Discovery Education at endangered-species-series.discoveryeducation.com.

In addition to these activations, LG is working to make Earth Day every day by developing the most innovative products that help provide consumers with significant savings through energy efficiency. As a nine-time ENERGY STAR® Partner of the Year, LG launched a special Earth Day 2024 home appliance promotion, showing the company’s commitment to helping U.S. consumers make energy choices that make a difference, from cutting household utility bills to reducing impact on the environment.

Contributed by LG USA

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LG Takes Center Stage at 37th International Electric Vehicle Symposium and Exhibition

Leader in Mobility Sector Innovation, Company Exhibits Its Cutting-edge Technologies,
Provides Insights into Evolution of Software-defined Vehicle at EVS37

SEOUL, April 23, 2024 — LG Electronics (LG), a respected mobility sector innovator, is participating in the 37th Electric Vehicle Symposium & Exhibition (EVS) at COEX in Seoul, South Korea, from April 23–26. Hosted by the World Electric Vehicle Association (WEVA), EVS has a proud 55-year history and continues to attract top manufacturers, academics and thought leaders from around the globe. At EVS37, themed ‘Electric Waves to Future Mobility,’ LG will showcase its latest electric vehicle (EV) technologies and solutions, including batteries, charging systems and EV components.

This year’s event will play host to more than 600 booths, with an anticipated attendance of more than 1,500 EV experts and approximately 250 companies. LG Electronics, in conjunction with its sister companies LG Energy Solution, LG Innotek and LG Display, is presenting an array of cutting-edge technologies across key areas of innovation. These range from core EV parts and systems to safe and efficient batteries and chargers. With its diverse portfolio of interrelated and complementary solutions, LG aims to play a significant role in driving the future of mobility.

Visitors to LG’s booth at EVS37 will have the opportunity to see the company’s premium in-vehicle infotainment (IVI) system. Employing plastic-OLED (P-OLED) display technology, LG’s system seamlessly unites three displays – an instrument panel, center information display (CID) and co-driver display (CDD) – to create a futuristic and elegantly curved panoramic screen. The much-in-demand system, which also incorporates LG’s exclusive curved glass molding, surface treatment and display bonding technologies, can already be found in a premium EV model from one of world’s top automakers.

LG is also introducing its Automotive Content Platform (ACP) powered by webOS. Designed to elevate the in-vehicle experience, the new platform enables front and backseat passengers to enjoy high-quality video, game and music content while travelling to their destination. Based on the acclaimed webOS platform for LG Smart TV and tailored for in-vehicle use, the ACP powered by webOS offers easy access to a variety of popular OTT apps as well as convenient control and personalized content recommendations. Launched at the end of last year, the LG ACP was initially integrated into Hyundai Motor and Kia’s new Genesis GV80 and GV80 Coupe.

LG Magna e-Powertrain, a joint venture between LG and Magna, is showcasing its innovative products to the public for the first time at EVS37. Among its offerings are an 800V high-speed hairpin motor capable of producing a 250kW output, an 800V SiC inverter that controls motor with electric energy from the battery and an 800V IPGM drive system integrating a motor, inverter and gearbox.

As part of the lecture and discussion series taking place at EVS37, LG will present its insights into the challenges of realizing the software-defined vehicle (SDV) – and introduce its technological solutions for overcoming them. Among the scheduled speakers are research fellows from the R&D laboratory at the LG Vehicle component Solutions Company Hong Hyun-taek, Park Young-kyung and software business leader Lee Jun-nyung. Additionally, LG’s R&D experts will demonstrate how the company is developing vehicle-interior sensing technology that will enhance the overall SDV user experience.

“A recognized leader in advanced vehicle components, LG is excited to unveil its flagship solutions to the public, and share its considerable insight at EVS in Seoul,” said Lee Sang-yong, senior vice president of the R&D laboratory at LG Vehicle component Solutions Company. “Through our cutting-edge technologies, and via strategic collaboration with affiliates and industry partners, we will continue to meet the needs and exceed the expectations of OEMs and end-users.”

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[Earth Day with LG🌎] LG’s Earth Day Commitment: Taking Part in the Fight Against Plastic Pollution

Image source: earthday.org

Earth Day, celebrated annually on April 22, serves as a reminder of our collective responsibility to appreciate and protect our magnificent planet. It calls upon each of us to take significant actions towards fostering a healthier environment and a brighter tomorrow. This year, the theme of Earth Day is ‘Planet vs Plastic,’ chosen to highlight the urgent need to address the widespread problem of plastic pollution. Aligned with this is the ambitious goal announced by EARTHDAY.ORG to reduce plastic production by 60 percent by 2040. From saying “no” to single-use plastics to embracing appliances made using recycled plastics, everyone can play a part in putting society on the path to a plastic-free future.

A company with a comprehensive ESG vision for a ‘Better Life For All,’ LG is involved in a wide range of initiatives that help the wellbeing of people and the planet. Its actions on plastic reduction is coupled with intensifying efforts to develop product solutions, and implement lifecycle strategies, that empower users to play a more active role in bringing about positive change. As these endeavors suggest, LG is committed to promoting a sustainable future while enhancing the wellbeing of individuals and communities worldwide.

LG’s Innovative Washer Helps Curb Microplastic Emission
Microplastics, minute plastic particles less than 5 millimeters in size, have permeated oceans, soil and even the air we breathe. Their widespread distribution raises concerns for both the environment and human health.¹ The washing of synthetic textiles is a significant source of microplastics released to oceans globally, accounting for up to 35 percent. This translates to around 200,000 to 500,000 tons of textile-related microplastics entering the marine environment every year.²

In an attempt to help people contribute to the mitigation of plastic pollution, LG’s new washer comes with the Microplastic Care cycle preinstalled.³ When set to this specialized cycle, the washer utilizes a ‘swinging’ motion and the TurboWash™ 360 feature to minimize fabric friction, providing gentle yet effective cleaning while reducing microplastic ‘shedding’ from garments by up to 60 percent.⁴

Additionally, the latest LG front-loader comes with AI Wash, which leverages the company’s Deep Learning Artificial Intelligence (AI) Direct Drive™ Motor and 6 Motion™ technology. Selecting the optimal washing motions based on fabric type, AI Wash provides improved fabric protection to help extend the lifespan of clothing.⁵ The new washer also optimizes detergent usage with ezDispense™, which automatically dispenses the right amount of liquid detergent for each load.⁶

LG’s Plastic-reducing Initiatives for a Better Life

With a staggering one million plastic bottles used every minute, and up to five trillion plastic bags used annually, plastic waste is polluting our world at an alarming rate.⁷ Although they undoubtedly make daily life more convenient, home appliances are a substantial contributor to the problem of plastic waste. Recognizing this, LG has greatly expanded its recycling programs for discarded appliances, fostering a sustainable cycle that shows a better way forward for industry and the world.

LG has implemented a resource circulation program that now spans 52 countries, with the LG Recycling Center in South Korea playing a central role. Raw materials such as iron, copper, aluminum and plastic are extracted from old home appliances, then sorted and processed before ultimately being ‘reborn’ as new lifestyle appliances, such as the LG Styler™ ShoeCase and ShoeCare, LG PuriCare™ AeroFurniture and LG tiiun mini.

Catering to the needs of diverse customer segments, these innovative lifestyle appliances from LG feature outer surfaces made from recycled plastics. Through making upcycling a part of its process, the company is both reinforcing sustainability throughout the entire product lifecycle and presenting eco-concerned customers with a compelling range of stylish and practical solutions that speak to their values, as well as their tastes.

LG’s ongoing commitment to addressing the importance of recycled materials was also on show at IFA 2023 in Berlin, Germany, last September. The company’s exhibition booth hosted a number of activities to raise awareness of the importance of plastic recycling, including the planting of resin-pallet ‘trees’ at the LG Sustainable Village’s Upcycling Workshop Zone.

In 2022, LG recovered 472,876 tons of electronic waste from 52 countries, and has collected a cumulative total of 3,998,382 tons since 2007. The company used 32,987 tons of recycled plastics in its products in 2022, a 24 percent increase from 2021.

LG’s worldwide resource circulation program, aligned with the goals of the company’s Better Life Plan 2030, aims to increase the waste-recycling rate at LG production sites to 95 percent by 2030. Additionally, LG has set itself the target of using 600,000 tons of recycled plastics (cumulative) by 2030. Furthermore, LG intends to reach another major milestone – the collection of 8 million tons (cumulative) of discarded appliances by 2030.

LG remains resolute in the pursuit of its Better Life For All vision. The company’s state-of-the-art appliances offer convenient ways for customers to contribute to environmental protection, while its sustainability-focused recycling programs and production practices show a belief in the possibility of a brighter tomorrow.

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¹www.undp.org/kosovo/blog/microplastics-human-health-how-much-do-they-harm-us
²www.eea.europa.eu/publications/microplastics-from-textiles-towards-a
³ ThinQ UP washing machine users can download the new course from the ThinQ app Upgrade Center. Availability of features may vary depending on product model and region.
⁴ Tested by Intertek in July 2023. Microplastic Care cycle with 3kg of load (100 percent polyester training jacket) compared to Mixed Fabric cycle (F4Y7EYPBW). Comparing by measuring the amount of microplastics filtered through a 20㎛ filter. Results may differ depending on the item or items of clothing washed and on the usage environment.
⁵The AI DD motor attached to washing machines detects fabric type by calculating the unique waveforms of the fabric and help reducing the damage. Feature availability may vary depending on the product models.
⁶The application of ezDispense function varies depending on the washer model. The feature can dispense detergent for up to 31 loads when both the detergent and fabric softener compartments are filled with detergent to capacity.
⁷www.unep.org/interactives/beat-plastic-pollution/

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