LG SHOWCASES COMPLETE 3D ECOSYSTEM AT IFA 2011

As the Only Company Offering 3D on Everything From Smartphones to TVs,

LG Highlights its 3D Leadership at IFA 2011

BERLIN, Sep. 01, 2011 –- Under the theme, “DO IT ALL IN 3D”, LG Electronics (LG) will showcase the outer limits of 3D technology at IFA 2011 through its lineup of CINEMA 3D Smart Total Solutions which includes TVs, monitors, projectors, notebooks, home theater systems and most recently, a smartphone.

Over the past year, LG has knocked down a number of barriers facing popular adoption of 3D devices and contents. Foremost among them has been the quality of 3D display which has been markedly improved. In turn, LG’s CINEMA 3D TVs are “Flicker-Free” certified by European quality assurance agencies TÜV and Intertek, while 3D monitors have been enhanced for wide-angle viewing and bezel size reduced to give consumers maximum viewing space. Equally important, LG continues to offer the lightweight and battery-free 3D glasses which can be used with every 3D products from LG.

Providing the perfect audio for LG’s 3D range, an all-new CINEMA 3D Sound HTS whose 9.1 speaker system creates the closest thing to the audio power of movie theaters or live concerts. Upright 3D Speakers further enrich the audio by pumping sound upward, while a 360-degree reflector inside each of the speakers reflects sound in all directions.

The DO IT ALL IN 3D showcase also features a glasses-free 3D mobile device — the Optimus 3D smartphone. The Optimus 3D enables users to view, create, edit and share 3D content whenever and wherever they may be. The Optimus 3D is equipped with LG’s proprietary 3D Game Converter, allowing users to convert their existing 2D games into 3D for an optimal gaming environment.

All of LG’s 3D products will be featured in three sections in the DO IT ALL IN 3D showcase. In the “Create in 3D” section, visitors will be able to record their own 3D video with the LG Optimus 3D smartphone then upload it onto YouTube’s dedicated 3D channel. The “Share and Save in 3D” section will have on display an array of exclusive 3D content and highlighting how easy it is to share 3D content with other devices via HDMI and DLNA (Digital Living Network Alliance). Lastly, the “Enjoy in 3D” section will treat visitors to the thrills of 3D gaming on various LG 3D products, with immersive 3D games developed in collaboration with the leading mobile games company, Gameloft.

LG’s participation in IFA 2011 underscores the company’s efforts to distance itself from its competitors as the 3D industry’s undisputed leader. LG intends to continue its aggressive push further into the 3D environment with more advanced R&D and valueadding strategic partnerships.

Visitors to LG’s booth at IFA 2011 will have ample opportunities to personally experience the products that make up LG’s 3D Ecosystem. LG’s DO IT ALL IN 3D showcase is located in Hall 11.2 of Messe Berlin from September 2 to 7.

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SMART REFRIGERATOR SETS THE STAGE FOR LG’S SMART APPLIANCE RANGE AT IFA 2011

Four LG Smart Appliances Come Together for the First Time in Europe

to Deliver More Convenient, Smarter Home Life

BERLIN, Aug. 31, 2011 -– At IFA 2011, LG Electronics (LG) is showcasing its vision for smarter lifestyles with the European debut of its smart home appliances. Taking centre stage will be its smart refrigerator, which combines the world’s first Smart Eco Door on smart fridge with a series of functions that stand to transform how customers manage their food and their entire kitchens.

LG differentiates its smart appliances with two separate but highly complementary sets of technologies. LG’s four Core Technologies -– the Linear Compressor, Inverter Direct Drive™, Lightwave technology and KOMPRESSOR™ technology – enable a superior performance, while Smart ThinQ™ technologies -– Smart Manager, Smart Diagnosis™, Smart Access, Smart Adapt and Smart Grid -– bring greater connectivity that unlocks the appliances’ full potential.

“We see European customers as being very conscious of leading a responsible lifestyle, and LG is well placed to meet these demands,” said Young-ha Lee, President and CEO of LG Electronics Home Appliance Company. “The combination of our Core Technologies and Smart ThinQ™ technologies not only reduces energy and water usage, but also saves customers’ time and energy. The combination of the two means previously unimagined levels of convenience and energy efficiency and a fundamental change in the way people manage their homes.”

Clever Refrigerator, Revolutionized Food Management

Underpinned by the company’s signature 10-year-warranty Linear Compressor, LG’s showpiece smart side-by-side refrigerator comes with the full range of Smart ThinQ™ technologies.

Key among those smart technologies is Smart Manager, which transforms the appliance into a complete food management system. Customers can use the fridge’s LCD panel or their smartphones to check what food is inside, where it’s located and when it will expire. Customers can also set specific periods of time for their products, with Smart Manager’s freshness tracker alerting them when that time has passed.

To help keep food fresher in the fridge, Smart Manager offers a food guide option that provides detailed information about specific fruits and vegetables. The smart refrigerator even functions as an infotainment centre with access to digital photo albums, calendar, memos, news reports or an actual PC monitor, and letting customers check their social networking services, watch movies or listen to music via YouTube. By dragging and dropping food icons on the refrigerator’s LCD display or by using the voice recognition function, users can easily find out what food they have and its location, as well as its expiration dates.

LG’s Smart Diagnosis™ feature helps customer service representatives to quickly and efficiently troubleshoot mechanical issues. Once the customer contacts the LG service centre by phone, a technician will direct the customer to press the Smart Diagnosis™ button, which then triggers a series of signals that the service centre uses to determine what’s wrong and whether a service call is required. Customers will also be directly alerted about minor issues, such as the door being open or the ice-maker switched off, via an application on their smartphone.

The Smart Access feature lets customers check, also via their smartphone, what’s running low in their fridge while they’re shopping at the local grocery store. It even provides interesting recipe options for whatever food is left in the fridge. With Smart Access, accidental double purchases are a thing of the past, less food gets wasted and customers never run out of mealtime options.

The fridge is Smart Grid-ready, meaning that once local utility companies begin offering Smart Grid-compatible, differentiated energy-rate time slots, the refrigerator will automatically re-adjust its temperature and function settings to take advantage of optimum energy rates every day. In this way, the fridge saves its hardest work for time slots when energy is at its cheapest, delivering significant reductions in utility bills.

Powered by the Linear Compressor, LG’s smart refrigerator offers a smart saving solution to save energy while keeping food fresh. Smart saving provides a “Night Saving Mode” that reduces energy consumption for up to four hours at nighttime and a “Customize Saving Mode” that cuts back on energy use during periods pre-set by the customer. LG has also added the ingenious Smart Eco Door – a world-first door-in-door system – to make the overall configuration more convenient and less prone to energy loss.

A Washing Machine That Knows When And How To Help

Another Smart ThinQ™-enabled highlight at IFA 2011 is LG’s smart washing machine, which incorporates Smart Diagnosis™, Smart Access, Smart Adapt and Smart Gridready. The washer is also equipped with LG’s Inverter Direct Drive™, which eliminates belts and pulleys so the motor can deliver power directly to the drum. In doing so, it reduces vibrations and extends the life of the motor and the washing machine. LG backs the motor with a 10-year warranty.

Should a problem occur with the smart washing machine, such as water supply issues, Smart Diagnosis™ quickly and efficiently helps fix it, limiting costly, inconvenient service calls and in-home visits. Also, a downloadable smartphone application alerts customers to simpler problems, such as a door being left open. Like the refrigerator, the washing machine uses Smart Access to keep owners connected wherever they may be. If the customer needs to leave the house, he or she can leave the washing machine on with no worries at all: Smart Access makes it possible for the customers to monitor the wash cycles and operation of the washer, wherever they are. Customers can also remotely control some functions, such as changing the time setting time or adding wrinkle care function. Furthermore, pop-up messages conveniently inform the customers when the wash cycle is finished. Smart Adapt lets customers download new washing cycle programs such as Super Rinse or Baby Sanitize, enabling access to new, advanced programs and customized, quality wash cycles. Smart Adapt also lets customers update software, providing customers with all the benefits of LG’s latest developments without needing to buy a new product. In this way, customers can update and download the latest features throughout the lifetime of their LG washing machine. Also smartphone applications give customers smart know-how and useful day-to-day information such as how to tackle stains and what washing symbols mean.

LG’s smart washer is also Smart Grid-ready, meaning that in the near future the washing machine will be able to automatically readjust its settings to choose the optimum energy rate at the most efficient time of the day. This process will result in savings in electricity, and reduced electricity bills for the customers. Eco Sanitize courses with low energy use will also be made possible. It will also enhance energy efficiency for “Eco Sanitize” cycle with low energy consumption.

Lightwave: A Smarter Way to Cook

LG’s Lightwave Oven comes equipped with Smart Access, which opens up a whole array of revolutionary cooking possibilities. Customers can access the LG Server through a smartphone application and download delicious international recipes which guide them to prepare their meals. When a menu is selected, the recipe, the required time and the temperature are all set automatically, so all the customer needs to do is to press the START button.They don’t need to remember or look at cookbooks anymore. The smart oven is also equipped with LG’s Charcoal Lighting Heater™, a world-first heater made from a purely natural element that cooks food more naturally, deeply and evenly while saving time and energy. The Charcoal Lighting Heater™ is a new, tastier and healthier way to make convenient, gourmet cooking.

Smart HOM-BOT: Clean While You’re Away

More impressively, the Smart Access feature lets customers order their Smart HOMBOT to tidy up their home, and monitor how the cleaning is progressing remotely via their smartphones. The smart robotic vacuum cleaner is an example of how LG is helping customers save time on chores while making it easier to control their house work. LG plans to offer even more convenient options through Smart Access in the future.

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LG DEMONSTRATES SMARTER, MORE CONVENIENT, MORE ENERGY-EFFICIENT LIFESTYLE AT IFA 2011

LG’s Smart Appliances, Led by World’s First Smart Eco Door Refrigerator,

Bring Cutting-Edge Smart Innovations to European Customers

BERLIN, Aug. 31, 2011 –- At IFA 2011, LG Electronics (LG) is showcasing its wide range of smart home appliances for the first time in Europe. With its smart refrigerator, smart washing machine, smart oven and smart robotic vacuum cleaner, LG is demonstrating how it can bring enhanced savings and convenience to customers’ daily lives.

LG’s smart appliances are underpinned by the company’s four Core Technologies -– the Linear Compressor, Inverter Direct Drive™, Lightwave technology and KOMPRESSOR™ technology –- and its Smart ThinQ™ technology, comprising Smart Manager, Smart Diagnosis™, Smart Access, Smart Adapt and Smart Grid. These unique technologies combine in LG’s products to deliver outstanding performance with extra efficiency in energy, effort and time.

The energy-efficient smart refrigerator comes with the ingenious Smart Manager, which displays the location, expiration dates, quantity, and nutritional information of foods inside the fridge. With Smart Manager, customers can efficiently keep track of the fridge contents, or check, via their smartphones, what’s in the refrigerator while they are grocery shopping. The fridge recommends tasty dishes that can be made using ingredients left over in the fridge, and is even equipped with entertainment functions such as news updates, music and social media services.

At IFA, LG’s smart refrigerator includes the world’s first door-in-door system, known as the Smart Eco Door. The smaller door attached to the fridge door provides easier access to frequently sought-after items in the refrigerator, thereby helping reduce electricity usage.

“For LG, IFA 2011 will be all about saving energy and offering greater convenience,” said Young-ha Lee, President and CEO of LG Electronics Home Appliance Company. “LG’s signature Core Technologies combine with LG’s appliances to provide outstanding results, greater convenience and energy efficiency. The Smart ThinQTM technology simplifies the process of operating and managing appliances, fixing problems, and above all, controlling the appliances the way the customer wants.”

LG will also be showcasing its smart appliances’ Smart Diagnosis™ function, which helps customers quickly and efficiently troubleshoot mechanical issues over the phone as well as through a smartphone application, thereby limiting costly, inconvenient service calls and in-home visits. In addition, the Smart Access feature adds even greater convenience by letting customers control their appliances remotely via their smartphones. For example, customers can turn their smart robotic vacuum cleaners on and off, and also monitor the machine while they are away from home, saving time on cleaning chores. Smart Adapt lets customers download new, advanced programs and software updates for their appliances. Customers of LG smart washing machines, for instance, can download new customized wash cycles such as Super Rinse or Baby Sanitize. Smart Adapt provides customers with all the benefits of LG’s newest technological developments without having to buy a new product. In this way, customers can keep their appliances completely up-to-date throughout the machine’s lifetime.

In addition to the smart appliances, LG will be demonstrating its energy-efficient A+++ rated bottom-freezer, the first 385-litre capacity bottom-freezer to receive such a high energy rating.

Equipped with LG’s 6 Motion Direct Drive and TrueSteam™ technologies, the 12kg front load washing machine combines the largest capacity of a washer in a standard size with a 20 percent increase in energy efficiency compared to the usual A+++ washing machine. The washing machine is also highly durable.

Also on show, LG’s revolutionary vacuum cleaner offers thorough and effortless cleaning with smart sensors, in which the vacuum automatically follows the user when vacuuming. The award-winning Lightwave Convection Oven uses a world’s-first Charcoal Lighting Heater™, a purely natural element, that cooks gourmet dishes naturally, healthy and easily. The LG Styler is a new concept clothing manager caring for clothes fresher by reducing everyday wrinkles and unpleasant odours, while also sterilizing them with steam. Finally, LG’s stylish, harmonious built-in appliances — the culmination of the four Core Technologies — will also be on display.

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LG’S NEW AURORA NOTEBOOKS

Side view of LG’s AURORA NOTEBOOK in blue with the display open at a 45-degree angle

D237IPS

E91

Rear view of LG's E91 monitor rotated 15 degrees to the right

LG’S HX906TX CINEMA 3D SOUND

LG’S 3D NOTEBOOK

LG RAISES BAR FOR PLASMA PICTURE QUALITY

Front view of LG PLASMA TV PZ950 facing 15 degrees to the right

LG’S MOUSE SCANNER

LG’S NEW HX906TX CINEMA 3D SOUND HTS BOASTS TRUE 360-DEGREE SOUND AS IMMERSIVE AS A MOVIE THEATRE

LG’s HX906TX Combines 9.1 speakers with State-of-the-Art

Upright 3D Speakers to Create World’s First 3D Sound Home Theatre System

SEOUL, Aug. 29, 2011 — LG Electronics (LG) will be thrilling IFA 2011 with the HX906TX, its all-new CINEMA 3D Sound HTS whose 9.1 speaker system creates the closest thing to the audio power of movie theatres or live concerts. Thanks to its innovative new sound configuration, the HX906TX delivers truly 360-degree sound that envelopes viewers in audio –- both horizontally and vertically -– like never before.

“LG is pioneering the field of 3D sound with the 9.1 speaker system on the HX906TX,” said Havis Kwon, President and CEO of LG Electronics Home Entertainment Company. “Along with our groundbreaking CINEMA 3D TV, the HX906TX sets new standards in immersive entertainment, with a sound so rich and textured, it’s hard to believe it’s not real.”

The key feature in creating the HX906TX’s sound is its 9.1 speaker system, which adds four Upright 3D Speakers to the conventional 5.1 channels on a home theatre system. With 10 speakers in total delivering an optimized, multi-directional audio, the HX906TX creates an immersive sound that is also powerful enough to capture the delicate background sounds of everyday life.

By sitting on top of the Tallboy speaker units, the Upright 3D Speakers further enrich the audio by pumping sound upward, ensuring that the vertical space is completely filled with sound. In addition, a 360-degree Reflector inside each of the Upright 3D Speakers reflects sound in all directions, creating acoustics as rich as those in a concert hall.

By applying LG’s unique 3D effect DSP algorithm, Sound Field Expansion technology further expands the horizontal sound field, and works in harmony with the Upright 3D Speakers to create a truly immersive, 360-degree sound experience. Sound Field Expansion extends the audio “sweet spot” so viewers always feel as if they are right in the middle of the sound, even when they’re gathered together in larger groups. Moreover, the 3D Sound Analyzer analyzes complex layers of original sound, adding sound information to any empty space. The result is more detailed and realistic 3D Sound audio.

Among its array of other top-notch features, the HX906TX boasts 3D Blu-ray™ Playback that delivers stunning 3D images in full, 1,080p HD. Producing clear 3D images with 12-bit, 4,096-step gradation, the HX906TX’s 3D Blu-ray™ Playback is the perfect visual accompaniment to its immersive sound.

The HX906TX’s cubic, slim-line design combines a metallic silver hairline with a glossy texture to create a unit that complements any living room or lounge.

For the best in entertainment options, the HX906TX comes with LG’s outstanding Smart TV functions. Premium Content provides a wide array of VOD services for the whole family, while LG Apps deliver top quality lifestyle, educational and interactive applications tailor-made for TVs. And users only need to download an app to turn their Android or iPhone smartphone into a comprehensive remote control for the HX906TX.

Ensuring viewers will never be short of things to listen to or watch, the HX906TX’s Wi-Fi Direct™ enables simple file sharing without the need for a wireless hotspot. The HX906TX can also access and share any content on DLNA-certified digital devices -– such as mobile phones, tablets and PCs – while the single HDMI connection means viewers can send or receive top-quality audio data via a single HDMI cable. In addition, multi-playback lets the HX906TX support a wide range of media formats, including MKV and DivX HD.

Further ramping up the convenience and fun, Music ID by Gracenote provides simultaneous information -– including artist, song and album titles –- on whatever the user is listening to. And an iPhone/iPod cradle lets users enjoy their own personal music libraries via the HX906TX’s rich digital sound.

LG’S NEW HX906TX CINEMA 3D SOUND HTS BOASTS TRUE 360-DEGREE SOUND AS IMM

To see more of LG’s Home Entertainment offerings at IFA, take a “LG 3D World Booth Tour” on HE Media Day on September 1 at 15:00 or 16:00 in Hall 11.2 of Messe Berlin.

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LG ACQUIRES DAEWOO ENTEC TO BOOST WATER TREATMENT BUSINESS

Acquisition a Key Part of LG’s Plan to Become

Global Leader in Water Treatment Market by 2020

SEOUL, Aug. 28, 2011 -– LG Electronics (LG) today announced that it would acquire Daewoo ENTEC, a market leader in sewage treatment services. The acquisition is a part of LG’s expansion into the water treatment sector, where LG has been steadily increasing its acquisitions and investments, including the establishment of a joint venture, LG-Hitachi Water Solutions Co., to begin operations in October.

With the acquisition, LG will be able to offer a total water treatment solution. The acquisition brings together LG’s advanced capabilities in the engineering, procurement and construction (EPC) and membrane production with Daewoo ENTEC’s marketleading operation and maintenance (O&M) services.

Since entering the water treatment sector in the second half of 2010, LG has undertaken turn-key EPC of medium- and large-size ultra-pure water treatment, pure water treatment and waste water treatment facilities for corporate customers. With Daewoo ENTEC’s strong track record and operational experience working with Korean municipalities, LG plans to expand its water treatment business in the government services sector and aggressively pursue new projects in the global market.

“The global water treatment market is a vast market with more than USD 430 billion (KRW 450 trillion) in sales expected for this year alone,” said Young-ha, Lee, CEO of LG Electronics Home Appliance Company. “With the market expected to grow at an annual rate of 5 percent due to increased pollution and the effects of climate change, we see the water treatment business as a crucial component of LG’s future success.”

In addition to providing total solution services, LG has been actively developing nextgeneration technologies in the water treatment sector. Last year, LG acquired a patent for its Green-Membrane Bio Reactor (G-MBR) technology.

“By 2020, LG aims to emerge as the world’s leading water treatment company,” Lee added. “In order to achieve this goal, we will continue to develop new technologies and methods in addition to looking at other M&A and partnership opportunities.”

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LG TO UNVEIL SAVVY NEW MONITORS THAT REDEFINE DESIGN AND FUNCTION

A front view of the LG IPS 3D monitor D237IPS and a side view of the LG monitor E2391VR

LG’s Newest Top-End Monitors Boast Graceful Design, State-of-the-Art

3D Technology for Wider Viewing Angle and More Vivid Pictures

SEOUL, Aug. 28, 2011 –- LG Electronics (LG) will be taking the wraps off its new highend monitors – the ultra-slim, vivid picture-quality E2391VR and D237IPS -– at IFA 2011 in Berlin, Germany. The E2391VR’s 7.2 mm depth and luxurious acryl finish are sure to make it a hit with style-savvy consumers while the D237IPS boosts LG’s market-leading Film Pattern Retarder (FPR) 3D display technology on IPS panels, for even clearer, brighter 3D images.

“These monitors aren’t just for work and internet browsing, they were designed to be the center of entertainment for any bedroom, study or dormitory,” said Havis Kwon, President and CEO of LG Electronics Home Entertainment Company. “The E2391VR and D237IPS combine elegant design and unique technology to look great in any room and still be able to deliver exceptional images and videos.”

Innovative Design, Brilliant Technology

With its SUPER Slim, 7.2mm depth, the E2391VR takes up the minimum of space while adding a stylish touch to the décor of any interior. With a narrow bezel measuring just 4.35mm, the E2391VR’s screen looks borderless and enables to show wider display. The E2391VR’s hanger-type hinge design makes it easy for users to adjust the monitor to the exact viewing angle they need, ensuring it is always comfortable to watch.

The E2391VR’s SUPER+ Resolution ensures the highest picture quality for any digital content. SUPER+ Resolution prevents any decrease in resolution during format upgrades, while sharpening blurry edges and adding new life to dim colours. The E2391VR also delivers an exceptionally crisp and vivid picture thanks to a contrast ratio of more than 10,000,000:1. What’s more, the E2391VR is highly energy efficient through SUPER Energy Saving technology.

More Realistic 3D with IPS Panel

The D237IPS uses state-of-the-art 3D technology combined with IPS panel, to deliver the ultimate in top-quality, comfortable 3D viewing. The D237IPS boasts “Flicker-Free” certification -– from European quality assurance agencies TÜV and Intertek -– and lower crosstalk, ensuring less dizziness and headaches that users commonly experience with conventional 3D monitors. With a brightness of 100nits, more than twice that of competing 3D monitors, the D237IPS offers a clearer 3D picture to help reduce eyestrain. And LG’s battery-

less, ultra-light 3D glasses provide an extremely comfortable 3D viewing experience for longer periods of time.

The D237IPS ensures there is no colour shift regardless of the angle from which the monitor is viewed and consistent colour and brightness also keep the 3D images realistic. The 3D IPS monitor broadens the viewing angle so that viewers can enjoy 3D from a wider range of positions. Ensuring viewers always have plenty of 3D content to watch, the D237IPS also features an excellent 2D to 3D conversion function.

LG TO UNVEIL SAVVY NEW MONITORS THAT RED

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UNIQUE CRYSTALLINE FINISH AND TOP PERFORMANCE SET LG’S NEW AURORA NOTEBOOKS APART

With Powerful Features and Eye-Catching Designs,

LG S430 and LG S530 Offer an Enticing Package

Rear view of the LG Aurora notebook in Blue with its display open 45-degrees.

SEOUL, Aug. 26, 2011 -– LG Electronics (LG) today announced two new notebooks in their Aurora series — the LG S430 and LG S530. With attractive, brightly colored exteriors and boasting 14-inch and 15.6-inch HD LED LCD screens, the LG S430 and LG S530 offer an alluring design with a sleek, Crystalline Finish, while also delivering outstanding computing power.

The LG 430 and the LG S530 provide an outstanding value package through their ingenious Crystalline Finish lids. Using NCVM (Non-Conductive Vapor Metallization) technology, an innovative coating process that produces a colorful metallic veneer, LG Aurora notebooks have a pellucid, glossy exterior that provides genuine value to customers through improved scratch resistance and a strengthened cover. Bold chamfer cutting around the chassis enhances the slim, sharp feel of the Aurora notebooks, while bold coloring -– in Aurora Purple or Aurora Blue -– delivers the perfect highlight.

“We’ve designed our notebooks to offer a computing experience that is as stylish as it is powerful,” said J.J. Lee, Executive Vice President and Head of LG Electronics PC Business Unit. “With its unique Crystalline Finish, the LG S430 and LG S530 set new standards in design while offering features and functions that can compete with any notebooks in their class.”

The LG S430 and LG S530 include optimized features that let users carry out everyday tasks or enjoy multimedia content with absolutely no frustration. With a second generation Intel^® Core™ i5 processor -– which is 20 percent faster than the previous generation of Intel processors – and an external graphics card, the Aurora notebooks deliver faster, smarter performance. In addition, content-sharing software lets users wirelessly share videos, photos, and music from other DLNA-enabled devices to then enjoy on the notebook.

Supported by the “Crystalline by Aurora” campaign, the LG S430 and the LG S530 will be available in the Middle East, Africa and Asia early September followed by Europe, the Americas and CIS soon after.

UNIQUE CRYSTALLINE FINISH AND TOP PERFORMANCE SET LG’S N

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LG BRINGS SCANNING CONVENIENCE TO IFA 2011 WITH INNOVATIVE MOUSE SCANNER

LSM-100 Saves Time, Space and Creates a Whole New Way of Capturing Images

SEOUL, Aug. 24, 2011 –- LG Electronics (LG) will be opening a new era for scanners at this year’s IFA with the LSM-100, the mouse with a built-in scanner. Incorporating technology specifically developed for the new device, the LSM-100 offers an array of unique functions that blend surprising innovation and user convenience.

Operating the LSM-100’s scanning function is far more convenient than on conventional scanners. While holding the Smart Scan button on the left side of the mouse, the user simply swipes the mouse over the material to be scanned. The scanned image can then be saved in a variety of file types -– PNG, JPEG, TIFF, BMP, PDF, XLS and DOC –- or dragged and dropped into the desired application.

The LSM-100 is also equipped with LG’s Optical Character Recognition technology, which converts scanned text into a Microsoft Word document that can then be edited and manipulated as the user sees fit. By eliminating the need to retype text from print media onto the screen, Optical Character Reader saves users a great deal of time.

The mouse’s compact size belies its big-sized capabilities. Because it’s not limited by a frame, the LSM-100 can scan page sizes up to A3, larger than most conventional portable scanners. Additionally, the scanning technology itself has been upgraded to handle faster pass-over rates, meaning that scanning an A3 sheet can be done smoothly and quickly.

The LSM-100 is also a top-end mouse. The laser sensor is accurate and durable, and the stylish design lends itself to easy, smooth motions as well as providing an ergonomic, comfortable grip.

LG Home Entertainment Company will be participating in IFA 2011 in Berlin, Germany. To see more of LG’s Home Entertainment offerings at IFA, take a “LG 3D World Booth Tour” on HE Media Day on September 1 at 15:00 or at 16:00 in Hall 11.2 of Messe Berlin.

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LG Newsroom