LG's Charity Concert Brings Magic of Classical Mastery to Rheingau Music Festival

LG’s Charity Concert Brings Magic of Classical Mastery to Rheingau Music Festival

Pianist Jan Lisiecki performing with an orchestra at the Kurhaus Wiesbaden convention center for a charity concert LG SIGNATURE hosted.

Premium Brand and Global Supporter of the Arts, LG SIGNATURE Unites With Famed
Pianist to Share the Gift of Music and Raise Proceeds to Nurture the Talent of Deserving, Young Artists

SEOUL, Sep. 7, 2022 — LG Electronics (LG) has announced the successful culmination of its main sponsorship for the Rheingau Music Festival 2022, spearheaded by the company’s premium brand LG SIGNATURE.

Returning to Rheingau for the second consecutive year, LG SIGNATURE was supported by diverse music lovers worldwide who resonate with the brand’s long-standing commitment to the arts and culture. The brand’s charity concert featuring world-renowned classical pianist Jan Lisiecki, was an especially popular audience attraction and the grand finale to the brand’s hosted concert series.

This year’s Rheingau Music Festival, which took place from June 25 to September 3, encompassed more than 100 jazz and classical music concerts, held at a variety of idyllic venues throughout the picturesque Rheingau region.

LG SIGNATURE was proud to host a trio of featured concerts at the popular music festival, treating audiences to the immense talents of pianist Jan Lisiecki, violinist Julia Fischer and bassoonist Sophie Dervaux. Each a master of their chosen musical instrument, the three critically acclaimed artists embodied LG SIGNATURE’s dedication to achieving perfection.

In addition to the three, headline classical performances, the brand played host to an exclusive charity concert featuring Jan Lisiecki. All proceeds from the event went toward helping artists – especially young classical musicians – throughout Europe.

Lisiecki, accompanied by the Norwegian Chamber Orchestra, delivered a memorable performance at the Kurhaus Wiesbaden convention center, including a beautiful rendition of Chopin’s Concerto No. 1 in E minor, Op. 11. Along with getting to enjoy a sublime musical experience, concert attendees were given the opportunity to participate in a raffle with prizes including LG products. The special evening was rounded off with a meet and greet with Lisiecki himself.

“As a brand steadfastly committed to bringing art and technology together, we will continue to support major cultural events such as the Rheingau Music Festival,” said Lee Jeong-seok, head of LG Electronics Global Marketing Center. “It was a joy for us to sponsor the festival again and collaborate with Jan Lisiecki, empowering and providing much-needed resources to deserving, young artists.”

Throughout the Rheingau Music Festival 2022, LG SIGNATURE displayed a number of its innovative and aesthetically appealing products, for concert-goers to experience and admire, including the stunning LG SIGNATURE Wine Cellar. With a sleek design and precise temperature and humidity control, the Wine Cellar is the perfect solution for storing the delectable wines the Rheingau region is known for.

Staying true to its philosophy of “Art Inspires Technology, Technology Completes Art,” LG SIGNATURE will continue to support the best of arts and culture, worldwide. LG SIGNATURE is a partner to multiple globally renowned institutions, including UK’s Royal Philharmonic Orchestra.

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LG’s First-Ever ‘LIFE’S GOOD AWARD’ to Uncover New Innovations for a Better Life for All

LG's digital billboard in Times Square, New York displaying a promotional video of its Life's Good Award

Multinational Tech Company’s USD 1 Million Innovation Challenge Invites
Innovative Minds Worldwide to Step Forward with Ideas for People and the Planet

SEOUL, Sep. 6, 2022 — LG Electronics (LG) announces that its first LIFE’S GOOD AWARD is now under way. The entry period is open from Sep. 6 through Oct. 10. Announced at CES® 2022, the LIFE’S GOOD AWARD seeks to uncover innovative solutions aligned with LG’s goal of creating a Better Life for All. A total of USD 1 million will be granted to help accelerate the development of the winning submissions.

Envisioning a sustainable world where Life’s Good for the planet and all its inhabitants, LG continues to pursue eco-minded solutions and ideas for a greener environment and develop user-centric products and services that provide access to convenient, valuable and novel experiences for everyone.

The LIFE’S GOOD AWARD marks a significant step in LG’s sustainability journey, helping to spread the company’s Life’s Good message around the world. In addition to carrying out its own sustainable practices, the company is now inviting like-minded individuals and groups to step forward with their unique ideas to help build a Better Life for All.

The LIFE’S GOOD AWARD asks entrants to submit their original and marketable solutions relating to Innovation for the Planet, which targets solutions for environmental health, or Innovation for People, which centers on ideas that can enrich daily life through prioritizing safety, usability and accessibility. True to its philosophy of open collaboration, LG looks forward to working closely with budding innovators. Submissions can be made at the LIFE’S GOOD AWARD website, where applicants can also find full details and conditions for entry.

“The LIFE’S GOOD AWARD encapsulates our philosophy of innovation and our belief that the road to a better future can only be paved if we all come together,” said William Cho, CEO of LG Electronics. “We look forward to seeing people’s innovative ideas for a better society and healthier environment, and to provide our support and encouragement in their realization.”

LG is bringing together respected academics from a diverse range of environment and social industries to support its own executives on the award’s judging panel, which has been dubbed the Life’s Good Committee. Judging panel members include Alex Edmans, a professor at London Business School who won the Financial Times Best Business Books of 2020 and the Financial Times award for Excellence in Sustainable Finance Education, Christopher Marquis, a professor at Cambridge Judge Business School and the 2021 Axiom Business Book Awards gold medalist in the Business Ethics Category, and Hyun S. Shin, a professor at the Hanyang Business School and a director of Collective Impact Center at Hanyang University.

“Application of knowledge for the alleviation of real-world problems is what every scholar aims for,” said Marquis. “LG has given us a powerful platform to do that. The LIFE’S GOOD AWARD leverages LG’s resources to gather round budding innovators, entrepreneurs, academics and business professionals and is a compelling example of how a company can make a genuine impact to better lives.”

LG has joined hands with B Lab Korea, a non-profit with expertise in measuring and certifying the social impact of businesses to ensure that all entries submitted for the LIFE’S GOOD AWARD are evaluated using relevant impact metrics.

The entries will be thoroughly evaluated in the first screening, and those with the highest marks will go through a second screening carried out by a judging panel composed of selected LG executives and renowned scholars presiding in leading academic institutions. The three finalists will be announced at CES® 2023, and will present to the judging panel in a final pitch session in January. The first-place winner (Grand Prix) will be awarded USD 700,000 in prize money, and the second (Silver) and third place (Bronze) will receive USD 200,000 and USD 100,000, respectively.

Innovators worldwide can refer to the LIFE’S GOOD AWARD website for more details. To keep up with the latest news and developments from LG’s inaugural innovation challenge, stay tuned to LG Newsroom.

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A Treat for the Ears and Eyes: LG Delivers a Memorable, Multisensory Experience at IFA 2022

The LG XBOOM 360 speaker pictured next to a bed at LG's booth at IFA 2022

At IFA 2022 in Berlin, Germany, visitors to LG’s booth can experience a range of superb audio solutions tailor-made for today’s lifestyle. Offering stellar sound and stunning design, the company’s latest lineup includes the new XBOOM 360 speaker (model XO3Q) and the TONE Free (model T90, T60) and TONE Free fit (model TF8, TF7) true wireless earbuds.

The impressive LG XBOOM 360 features in an elegant exhibit where a selection of LG’s latest innovations are paired with gorgeous furniture and home accessories from premium Dutch lifestyle brand, Moooi. The continuation of a chic collaboration that began in June at Milan Design Week 2022, the delightful display presents the companies’ shared vision for a better life.

LG’s newest wireless speaker, the XO3Q immediately catches the eye with its aesthetically-pleasing design, then captivates with its authentic, 360-degree sound. Its distinctive form factor looks perfectly at home in practically any setting – indoors or out – while its clear, powerful sound delivered without distortion thanks to LG’s distortion-free reflector structure, makes one’s favorite tracks and tunes come to life.

The superior sound quality of the XO3Q is the result of LG’s insistence on using components and technologies typically found only in the most expensive, high-end audio products. The latest XBOOM 360 employs a Silk Dome tweeter for the accurate and detailed reproduction of high-res audio, a Glass Fiber driver for better clarity, especially where vocals are concerned, and neodymium magnets (which are seven times stronger than the more commonly used ferrite magnets) for a more dynamic performance.

LG XBOOM 360 also has a built-in lighting feature that can produce different effects in sync with the music, enabling users to change up the mood and enjoy a true multisensory experience. Offering three unique lighting modes (Ambient mode, Nature mode and Party mode) to choose from, the XO3Q makes it easy to create a cool, curated vibe fit for any time or occasion. Additionally, users can make their own customized lighting effects via the LG XBOOM app. Innovatively combining sound and light, the XO3Q heightens the emotional impact and enjoyment of listening to great music while elevating even the most sophisticated of space with its ‘art object’-like appearance.

LG’s new LG TONE Free earbuds (model T90) are on the show. The new earbuds boast the perfect combination of high-quality sound, user-centric features and a design that delivers a more comfortable fit.

LG TONE Free earbuds are the world’s first wireless earbuds to support Dolby Head Tracking across all content and devices. Dolby Head Tracking automatically recalibrates the sound whenever the user moves their head, ensuring a more immersive audio experience whether they’re listening to music, watching movies or playing games. The new earbuds also feature advanced Active Noise Cancellation (ANC) and LG’s comfort fit design, helping to provide users with the ultimate sound experience.

Visitors to IFA can check out the brand-new LG TONE Free fit earbuds (model TF8) as well. A great choice for those who lead an active lifestyle, TONE Free fit have a unique design that incorporates SwivelGrip technology, which helps keep the earbud firmly but comfortably in the ear during even the most vigorous workouts. IP67 rated, LG’s new earbuds can stand up to tough exercise sessions and harsh environmental conditions, providing proven resistance to rain, splashes, sweat and dust. LG TONE Free fit earbuds also make excellent companions for day hikes or working on projects in the yard, keeping the music coming for up to 10 hours on a single charge.

With supreme sound and unique designs, the latest audio products from LG on show at IFA 2022 are a treat for the ears and eyes.

To keep up with all the news and announcements from LG, stay tuned to Beyond News.

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LG Unveils New Gaming UI, Expands Gaming Experience With New Cloud-Gaming Services

Addition of Blacknut, Utomik and New ‘Gaming Shelf’ on Latest LG TVs Showcases
Company’s Commitment to Putting Gamers’ Needs First

SEOUL, Sep. 5, 2022 — LG Electronics (LG) is expanding the gaming experience on its latest TVs, adding new cloud-gaming services to give users more choice, and a UI update that makes it easier to get in the game. These latest upgrades are representative of LG’s continuing commitment to bringing gamer-centric content and capabilities to its industry-leading TVs.

Requiring no PC, console or game installations, cloud-gaming platforms make gaming more accessible than ever. Blacknut and Utomik Cloud, arriving on LG TVs in September and November, respectively,¹deliver a wealth of titles spanning classic AAA games, indie favorites, story-driven adventures, sports, strategy and more. Via monthly subscriptions, the two apps offer users the ability to select and instantly play any game from their extensive catalogs – both of which welcome new titles monthly.

Blacknut presents subscribers with over 500 PC and console games, with the greatest variety of premium content for all members of the family and with up to five players’ profiles. The Blacknut catalog offers the largest collection of racing and sports games in the cloud gaming space, but also critically acclaimed hits, such as Metro Exodus, Overcooked and a vast collection of Disney games. Utomik Cloud boasts a curated and growing selection of 100+ games from its 1,300+ PC games library covering diverse genres with indie favorites like Coffee Talk, My Time at Portia and Turnip Boy Commits Tax Evasion among the platform’s many highlights.

The new cloud gaming apps will be arriving starting this month on the LG Apps Store on LG TVs running webOS 6.0 and webOS 2022. And thanks to LG’s newly updated gaming UI, users will soon be able to find a range of popular cloud gaming services on the convenient Gaming Shelf,² which can be easily found on the new Home Screen. Select NVIDIA GeForce NOW titles are already accessible from the Gaming Shelf. The ability to access games from Google Stadia and other gaming services via the Gaming Shelf will be added to LG TV in future updates.

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¹ Blacknut will be available on applicable LG Smart TV models in the UK, France, Germany, Austria and Switzerland from September, in North America later this year, and in more regions worldwide by the first quarter of 2023. Utomik Cloud will launch starting in November in the US, the UK, Ireland, Germany, The Netherlands, Belgium and Luxembourg.
² Gaming Shelf is available globally for LG Smart TV models running webOS 6.0 and webOS 2022.

LG TVs Turn Living Room Into Digital Art Gallery With New NFT Platform

With an Integrated NFT Market Place and Offering Safe, Secure Payment, LG Art Lab
Provides Compelling, New Way to Enjoy and Trade Digital Art on LG’s Premium TVs

SEOUL, Sep. 5, 2022 — LG Electronics (LG) has launched its very own non-fungible token (NFT) platform, LG Art Lab. Now available in the U.S. on the company’s TVs running webOS 5.0 or later, and accessible directly from the Home Screen, the new platform enables users to buy, sell and enjoy high-quality digital artwork. Delivering outstanding picture quality and offering several, large screen sizes to choose from, LG’s state-of-the-art TVs are the perfect medium for displaying one’s NFT collection.

A convenient, one-stop solution for viewing and trading NFTs at home, the platform includes the LG Art Lab Drops feature, which profiles artists and previews new works coming soon to the platform. Meanwhile, the real-time Live Drops countdown ensures users never miss an opportunity to acquire a ‘just dropped’ NFT.

LG’s new platform, based on the Hedera network, the most used, sustainable, enterprise-grade public ledger for the decentralized economy, makes buying and selling as simple as possible, incorporating onscreen QR codes that let users quickly complete transactions via Wallypto – the company’s crypto-currency wallet for smartphones. Once purchased, an NFT can be traded on LG Art Lab Marketplace, where users can easily view transaction history, while in My Collection they can admire all of their owned artworks. When displayed on the cinematic, 16:9 aspect ratio screens of LG’s TVs, NFTs come fully to life – especially on the company’s OLED TVs, which leverage self-lit pixels to deliver infinite contrast, inky blacks and exceptional color accuracy.

A treat for fans of contemporary art, LG Art Lab welcomes the first-ever digital artwork from well-known sculptor Barry X Ball. Famous for reinterpreting classical and modernist sculptures using the latest 3D scanning and printing technologies, as well as traditional techniques, Barry X Ball is now making his exciting debut in the world of NFT art with unique ‘Metal’ series digital works. The first of these NFT masterpieces, which perfectly capture all the textures, details and materials – including precious metals and gemstones – used in the artist’s remarkable sculptures, will be available via the platform’s LG Art Lab Drops feature in the next weeks, with “Stone” series and other artists’ works to be added on a monthly basis.

With their immaculate picture quality and stylish, minimalist aesthetic, LG’s next-gen TVs have featured in several high-profile events on the art world calendar, including the recently-held Frieze Seoul.

To find out more about LG Art Lab, please visit www.lgartlab.com.

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LG Invites Guests to a Night of Many Moods in Berlin Inspired by the MoodUP™ Refrigerator

LG hosted a ‘Notes+Tones’ launching party for its new MoodUP refrigerator in Berlin, providing customized mood cocktails at the bar

LG is Teaming Up with NTS to Showcase the Brand-new MoodUP at the
“Notes + Tones” Event Featuring Themed Cocktail Pairings and Music Programmed by NTS

BERLIN, Sep. 2, 2022 — LG Electronics (LG) is set to host a sophisticated party in Berlin, to share the brilliance of its new MoodUP™ refrigerator, unveiled today at IFA 2022. Held in partnership with NTS Radio – a global online radio station and media platform – the event will present inspiring, mood-driven experiences centered on LG’s latest kitchen innovation ‘MoodUP’ refrigerator. With its revolutionary, color-changing LED door panels, LG MoodUP delivers unrivaled interior design flexibility and a new way to create a stylish, integrated kitchen.

Taking cues from the creative potential of the MoodUP refrigerator, the Notes + Tones event will showcase a range of moods by mixing color, sound and flavor. From ‘Roots’ – a mix of warm, natural tones, reggae and jazz, and flavors like whiskey and smoke to ‘Sky’ – bright, bold hues, glossy electronica, and punches of rum, mango and absinthe. A dynamic installation of the MoodUP refrigerator will cue the shifts in mood throughout the evening. As the palette of the fridges shifts, the colors and lighting in the space, the genres of music in the DJ sets and the flavors on the cocktail menu will shift with it.

Along with meeting the new MoodUP refrigerator and enjoying delicious, hand-crafted drinks, guests at the event will get to spend an evening listening to great sounds, with themed sets programmed by NTS and featuring DJs Eva Geist, mobilegirl, Slim Soledad and Zakia. Notes + Tones kicks off at CAN on the evening of September 3.

Those in attendance will also have the opportunity to see how easy it is to change the MoodUP’s color or theme using the LG ThinQ™ app. What’s more, they’ll even receive a specially-made cocktail matched to their favorite MoodUP look.

“The MoodUP refrigerator is a highly-evolved home appliance that can change colors to match users’ moods and enhance the kitchen environment,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We are thrilled to be collaborating with NTS on this exciting event. They play with a broad spectrum of genres and sounds which made them the perfect partners to showcase the many moods and hues of the MoodUP fridge.”

The brand-new MoodUP refrigerator is on display at LG’s exhibition booth in Hall 18, Messe Berlin during IFA 2022 (September 2-6).

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LG to Tease Exclusive PLAYMOBIL Collectibles at IFA 2022

LG collaborated with PLAYMOBIL and presented an exclusive collection of LG-themed toys at IFA 2022

Company to Introduce Unique Character Figures and
Toy Home Appliances During Berlin’s Annual Tech Showcase

BERLIN, Sep. 2, 2022 — LG Electronics (LG) in collaboration with PLAYMOBIL^®, Germany’s renowned toy manufacturer, is set to unveil an exclusive collection of LG-themed toys at IFA 2022 in Berlin. The adorable, new figures and toy appliances will be available from next year at a series of online and offline events aligned with LG’s commitment to creating F.U.N (First, Unique and New) customer experiences.

Displayed in the Lifestyle zone of the company’s IFA booth – along with LG’s latest, premium home appliances – are three of the brand-new character figures created by LG and PLAYMOBIL. There’s the safety-conscious and always-ready-to-help Henry (a.k.a. ‘LG Man’), the popular kitchen and lifestyle influencer Nora and the fashion-forward J. J.

Helping the trio of LG-PLAYMOBIL personalities to live a comfortable, miniature-scale lifestyle at home are toy versions of LG’s innovative appliances, including washing machines, InstaView™ ovens and InstaView refrigerators, and the all-in-one WashTower™.

The cute characters and pint-sized appliances will also be maintaining a social media presence, appearing in entertaining content across LG’s online channels, including the Home Appliance Company’s official Instagram account, the Life’s Good Kitchen (@lifesgoodkitchen).

“We’re delighted to give IFA visitors a sneak preview of our fantastic new toy collection, created in collaboration with Germany’s own PLAYMOBIL,” said Roh Soo-kie, head of brand communications at LG Electronics Home Appliance & Air Solution Company. “Consumers will be able to get their hands on these very collectible, little toys at exclusive events and promotions starting in early 2023. We will continue to offer interactive activities that deliver unique customer experiences and highlight LG’s ongoing commitment to innovation for a better life.”

Visitors to IFA 2022 (September 2-6) in Berlin, Germany, can learn more about the new toy collection at LG’s exhibition booth in Hall 18, Messe Berlin.

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MoodUP™ Refrigerator at IFA 2022

A woman is remotely playing music via a built-in Bluetooth speaker of the LG MoodUPTM refrigerator at the house party

LG’s New Refrigerator Ready to Lift People’s Moods at IFA 2022

LG MoodUPTM refrigerator door panel colors can be changed via the ThinQ app

Featuring Unique, Color-Changing Door Panels,
the Innovative ‘MoodUP’ Fridge Revolutionizes the User Experience

BERLIN, Sep. 1, 2022 — LG Electronics (LG) is set to unveil its groundbreaking MoodUP^™ refrigerator with color-changing LED door panels at IFA 2022. Following up the recent launch of LG’s ‘always-evolving’ upgradable appliances, and the introduction of the ultra-elegant LG Objet Collection, the new fridge serves as yet another example of the company’s ability to respond to – and create – new trends in the home appliance space. The unique MoodUP, equipped with LG’s advanced refrigeration and smart technologies for better food freshness and enhanced convenience, also delivers a completely new kitchen experience, allowing users to choose a wide range of vibrant colors to its LED doors and play music via its built-in speaker as per their personal tastes and moods.

With its innovative LED door panels, LG’s MoodUP refrigerator presents unrivaled interior design flexibility and a new way to create a stylish, integrated kitchen. Through the LG ThinQ^™ app, users can choose from 22 colors for the upper door panel and 19 colors for the lower, giving them the ability to change the look of the fridge and their kitchen environment. Users can also customize the panels’ appearance and refresh the mood by applying various, evocative color themes including Season, Place, Mood and Pop. Using the tones and hues of nature, Season represents different times of year, while Mood elicits a feeling of wellbeing through the use of soft, soothing colors.

In addition to its stunning, changeable colors, LG’s new refrigerator provides excellent sound via a built-in Bluetooth speaker that can be easily connected to a smartphone, tablet or laptop. Users can match their mood – or the fridge’s current color or theme – with songs from their favorite music streaming apps, or from the Music Collection playlist on the ThinQ app. What’s more, when the speaker is playing audio, the MoodUP’s LED panels can change colors in sync with the music, adding a sense of liveliness and fun to users’ time in the kitchen.

LG’s revolutionary, new fridge also boasts user-friendly features, such as convenient and colorful notifications. When the refrigerator’s door sensor detects that the fridge compartment has been left open for too long, the panel on the door left open blinks repeatedly; letting users know that the door needs closing and helping to prevent cold air loss and unnecessary energy consumption. And when the MoodUP’s motion sensors detect that someone is approaching, both panels blink in welcome. The fridge even makes things easier at night time, its freezer door glowing brighter to help midnight snackers find and open the door.

With its LED door panels switched off, the MoodUP refrigerator offers a combination of Lux Gray and Lux White for a more traditional look in the kitchen. The chic, timeless finish harmonizes with any décor and evokes the natural, subtle contrast of different colored stones.

LG’s game-changing, new fridge also applies the company’s own On-Device AI chip for smart home appliances. Integrating advanced AI, the module enables the MoodUP to improve and extend the user experience with features such as upgraded voice recognition and Wi-Fi and Bluetooth connectivity.

“We at LG have always found exciting, new ways to move the customer experience forward and we are proud to do it again with the brand-new MoodUP refrigerator,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “Bringing color, music and convenience to the kitchen, and incorporating LG’s cutting-edge technologies and innovative design features, this unique refrigerator demonstrates our continuing commitment to delivering a better life at home.”

Visitors to IFA 2022 (September 2-6) can experience all of LG’s latest innovations, including the MoodUP refrigerator, at the company’s booth in Hall 18, Messe Berlin.

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LG OLED Flex at IFA 2022

LG Styler ShoeCase and ShoeCare at IFA 2022

LG Presents a ‘Life, Reimagined’ at IFA 2022

Company Introduces Products and Services
Designed to Bring New Possibilities and Experiences to Daily Life

BERLIN, Sep. 1, 2022 — At IFA 2022, LG Electronics (LG) is showcasing a diverse range of smart life solutions designed to meet the needs and tastes of consumers in a changing world. Under the exhibition theme of ‘Life, Reimagined,’ the company is presenting its cutting-edge consumer-centered innovations that bring new possibilities and experiences to daily life.

When entering LG’s booth (Hall 18, Messe Berlin) at IFA, visitors are greeted by the jaw-dropping 97-inch OLED evo Gallery Edition TV. The world’s largest OLED TV, the 97-inch G2 model adds a whole new dimension to home entertainment with its self-lit OLED picture quality, advanced AI-based image-processing technologies and impressive scale. Several of LG’s latest, premium large-screen TVs will be on display this IFA, including the award-winning 88-inch LG SIGNATURE OLED TV 8K. Also on show in Berlin is LG’s massive 136-inch 4K Micro LED (3,840 x 2,160). This innovative home entertainment solution presents first-class picture quality on a spectacular scale, pairing micrometer-sized self-lit pixels with a modular design.

Visitors to LG’s booth will also have the opportunity to enjoy an immersive OLED gaming experience in the retro-style Flex Arcade Zone. Inside are several gaming stations where visitors can try out new console games and old-school classics on LG’s state-of-the-art OLED TVs, including the world’s first flexible 42-inch OLED TV – the brand-new LG OLED Flex. Offering ‘20 curves in one screen’ and a host of gamer-centric features and settings, the Flex lets users personalize their gaming setup like never before.

LG’s booth also includes the Lifestyle Zone, where visitors can explore a wide range of LG products and services that can be tailored to suit any tastes or preferences. The Lifestyle Zone serves up a stunning showcase highlighting LG’s latest lifestyle TVs from the LG OLED Objet Collection, its newest audio solutions, such as the distinctive LG XBOOM 360 wireless speaker, and exclusive furniture pieces and home accessories from premium Dutch lifestyle brand, Moooi.

Other innovations on display at IFA include LG’s total shoe care solution, the LG Styler™ ShoeCase and ShoeCare, AI washer and dryer models that make laundry management faster and more convenient, and the Aero Furniture: a table-type air purifier that blurs the line between furniture and high-performance air care appliance. IFA attendees can also get ‘hands on’ with LG’s latest ergonomics- and productivity-enhancing monitors at the Ergo Monitor Workstation, and its growing selection of gaming displays at the UltraGear Gaming Monitor Play Zone.

The ‘Life, Reimagined’ experience can be enjoyed in-person by visiting LG’s booth at IFA 2022 (September 2-6). Those unable to attend will still be able to tour LG’s booth via videos uploaded to the LG Global YouTube channel (www.youtube.com/GlobalLG).

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Press Kit for MoodUP™ Refrigerator

LG is Teaming Up with NTS to Showcase the Brand-new MoodUP at the
“Notes + Tones” Event Featuring Themed Cocktail Pairings and Music Programmed by NTS

BERLIN, Sep. 1, 2022 — LG Electronics (LG) is set to host a sophisticated party in Berlin, to share the brilliance of its new MoodUP™ refrigerator, unveiled today at IFA 2022. Held in partnership with NTS Radio – a global online radio station and media platform – the event will present inspiring, mood-driven experiences centered on LG’s latest kitchen innovation ‘MoodUP’ refrigerator. With its revolutionary, color-changing LED door panels, LG MoodUP delivers unrivaled interior design flexibility and a new way to create a stylish, integrated kitchen.

Taking cues from the creative potential of the MoodUP refrigerator, the Notes + Tones event will showcase a range of moods by mixing color, sound and flavor. From ‘Roots’ – a mix of warm, natural tones, reggae and jazz, and flavors like whiskey and smoke to ‘Sky’ – bright, bold hues, glossy electronica, and punches of rum, mango and absinthe. A dynamic installation of MoodUP refrigerator will cue the shifts in mood throughout the evening. As the palette of the fridges shifts, the colors and lighting in the space, the genres of music in the DJ sets and the flavors on the cocktail menu will shift with it.

The brand-new MoodUP refrigerator is on display at LG’s exhibition booth in Hall 18, Messe Berlin during IFA 2022 (September 2-6).

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LG Takes Gaming Immersion Next-Level With World’s First Bendable 42-Inch OLED TV

Groundbreaking LG OLED Flex Delivers Personalized Gaming Experience with Fully
Adjustable Screen Curvature, Superb Picture Quality and New Gaming Features

SEOUL, Aug. 31, 2022 — LG Electronics (LG) is introducing LG OLED Flex (model LX3), an innovative new TV boasting the world’s first bendable 42-inch OLED screen. Perfect for immersive console, PC and cloud gaming, and for enjoying live TV broadcasts and content streaming services, LG OLED Flex ushers in a whole new era of screen customizability. The LX3’s remarkable display can go from completely flat to spectacularly curved (900R),¹ letting users choose their ideal arc from twenty levels of curvature, for a truly personalized viewing experience.

The game-changing form factor of the LG OLED Flex is made possible by LG’s backlight-free, self-lit OLED technology. Whether flat or curved, the LG OLED evo technology-equipped LX3 delivers the same exceptional picture quality and performance that have made LG OLED the choice of discerning consumers the world over. Providing infinite contrast, deep blacks, highly-accurate colors (100 percent color fidelity certified),² a lightning-fast 0.1 millisecond response time and low input lag, LG OLED Flex will make users feel like they’re part of the on-screen action.

In addition to lifelike image quality, powered by α (Alpha) 9 Gen 5 intelligent processor and unique picture algorithms, LG OLED Flex offers outstanding eye comfort as evidenced by its multiple flicker-free, glare-free³ certifications. Easier on the eyes, the LX3’s OLED screen enables users to enjoy longer gaming sessions and binge-watch their favorite shows without experiencing eye fatigue. Meanwhile, the application of LG’s super anti-reflection (SAR) coating helps to reduce visual distractions, so that users can focus all their attention on what’s on screen.

With compelling customization options for a more personalized user experience, the bendable 42-inch display is unlike anything else on the market. Users can quickly adjust the LX3’s curvature to one of two available presets using the dedicated button on the remote control or manually change the degree of curvature in five percent increments over 20 different levels. Additionally, the screen of LG OLED Flex can be tilted toward up to 10 degrees or away up to 5 degrees from the user and has a height-adjustable stand – up or down by 140 millimeters – guaranteeing ergonomic comfort for those who like to sit up, and those who like to lean back.

What’s more, the LX3 comes with exclusive features and functions that give users greater control over their gaming experience. For example, they can adjust the size of the onscreen image⁴ according to their individual preferences or the genre of game they’re playing. Fans of role playing games (RPGs), racing games or platformers will likely want to use all 42 inches of the screen, while real time strategy (RTS) or first-person shooter (FPS) gamers might prefer a 32- or 27-inch image that allows them to see everything going on in the game-environment at a glance. The image resize feature can be easily accessed from the ultra-convenient Gaming Dashboard menu, where users can also choose the position high, low or centered of the smaller image on screen.

The new Game app, which is exclusive to the LX3, supports custom screensavers, offers shortcuts to popular apps, such as Twitch and YouTube, and provides a list of connected external input devices, all on the same screen. Revamped for LG OLED Flex, LG’s Gaming Optimizer adds customized sound settings for specific game genres to its diverse range of gamer-centric picture and audio options. Its dedicated game sound settings menu includes an equalizer, switches for AI Game Sound and Dolby Atmos, and offers access to advanced audio settings, enabling users to tailor the gaming experience precisely how they want it.

Gamers will also appreciate the LX3’s Multi View mode, which allows them to view content from two different sources simultaneously and select which audio they want to hear. This means they can play a PC or a console game while watching YouTube videos⁵ streamed from their smartphone at the same time.

For maximum convenience, the Switching Hub function makes it possible to use the LG OLED Flex’s built-in microphone and any devices connected via its USB ports such as a headset, keyboard or mouse with a PC connected by HDMI cable. By pressing the source switching button on the side of the LX3’s stand, users can switch device connection back and forth between PC and LG OLED Flex without having to physically disconnect and reconnect anything. Additionally, the built-in mic provides effective echo-cancellation for crystal-clear voice chatting while gaming.

The LX3 also delivers excellent sound with two front-firing 40W speakers that help further elevate the gaming and content-viewing experience. And with built-in support for Dolby Atmos, the TV adds greater clarity, depth and liveliness to audio on compatible titles.

LG’s outstanding OLED TV lineup, including the new LG OLED Flex, offers one of the best big-screen gaming experiences around, with support for Dolby Vision gaming at 4K 120Hz and the latest HDMI 2.1 features, such as variable refresh rate (VRR) and auto low latency mode (ALLM). Moreover, LG’s bendable display is G-SYNC^® Compatible and AMD FreeSync™ Premium certified, ensuring tear- and stutter-free visuals that help bring games fully to life.

To complete the personalized user experience, LG OLED Flex incorporates a customizable lighting feature into its shield-like rear design. The LX3’s lighting enhances the atmosphere by synchronizing with the video or audio of the content playing on screen, offering five modes⁶ for users to choose from.

LG Flex will be on display at IFA 2022 in LG’s booth in Hall 18 of Messe Berlin.

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¹ Based on internal testing, the maximum curvature of LG OLED Flex is similar to that of a display with a fixed curvature of 900R.
² LG OLED panels are certified by Intertek for 100% Color Fidelity measured to CIE DE2000 with 125 color patterns.
³LG OLED panels are certified Flicker-Free and Discomfort Glare Free by UL.
⁴ Virtual screen size adjustment functionality will be available later this year.
⁵ YouTube videos can be streamed from a smartphone while playing games via an HDMI-connected source or while watching live TV.
⁶Lighting modes not available for all input sources.

LG Unveils Styler ShoeCase and ShoeCare at IFA 2022, Delivering Total Shoe Care Solution

Equipped With Company’s Renowned Clothing Care Technologies, New Products
Introduce an Innovative Shoe Management Experience, From Care to Storage

SEOUL, Aug. 30, 2022 — LG Electronics (LG) is revolutionizing the at-home shoe care experience with the introduction of LG Styler™ ShoeCase and ShoeCare at IFA 2022. Equipped with the company’s hygiene-enhancing TrueSteam™ technology, LG’s total shoe care solution offers innovative, customized shoe management, collection and storage to enable new daily lifestyles.

As the culture of collecting expensive designer, luxury and limited-edition sneakers grows among the MZ generation – Millennials and Gen Z – LG’s internal research found that these ‘sneakerheads’ would benefit greatly from a solution that not only made their cherished shoes stand out more, but also provided them with the optimal care.

LG Styler ShoeCase with transparent panels is a space-friendly solution for shoe storage and showcasing shoes. In addition to creating the ideal environment for storing shoes by protecting against humidity and fabric-discoloring UV light,¹ the Styler ShoeCase represents a great way for shoe enthusiasts to show-off their favorite pairs, offering interior features such as a 360-degree rotating turntable and a modular design that makes it possible to stack up to four cases on top of one another.

Also making its debut at IFA, like many of LG’s state-of-the-art home appliances, including dishwashers and the Styler, a clothing care solution with steam technology, LG Styler ShoeCare employs the company’s proven TrueSteam technology to deliver a ‘refreshing’ shoe management experience. It also leverages the Zeo-Dry filter’s absorbent properties of zeolite to soak up moisture and help remove smells from footwear, making shoes more pleasant to wear and to have around.²

Moreover, the new LG Styler ShoeCare solution optimizes the management of various shoe types, including leather, suede and sports footwear, with its 10 different courses. Depending on the type and fabric of the shoe, it sophisticatedly controls its use of TrueSteam to refresh the shoe. What’s more, quiet and efficient, LG’s revolutionary product can refresh up to four pairs of shoes in only 37 minutes (standard course) while operating at just 35 decibels, which ensures a quiet and efficient performance.

The convenient LG Styler ShoeCare also boasts LG’s unique multiple Moving Nozzle™, which dry out the insides of the shoes being refreshed and can be effortlessly adjusted according to the height of each pair. And, courtesy of the Dual Care System feature, users can clean two different types of shoes (with different fabric care needs) at the same time.

For a more convenient shoe care experience, users can access a range of services for the LG Styler ShoeCase and ShoeCare via the ThinQ app. LG’s intuitive app lets users remotely control and monitor the Styler ShoeCase and ShoeCare, LG is also partnering with various lifestyle brands to bring new features and functions to its shoe care appliances, which will be made available via the ThinQ apps’ Upgrade Center.

“LG’s new Styler ShoeCase and ShoeCare form a total shoe care solution for hygienically cleansing, storing and displaying one’s footwear,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “Utilizing our latest technologies and offering convenient control and design, these groundbreaking products are ideal for consumers looking for a better, more enjoyable way to manage their shoe collection. We will continue to deliver innovative solutions for a better life at home.”

Visitors to IFA 2022 can experience all of LG’s latest innovations, including Styler ShoeCase and ShoeCare, at the company’s booth in Hall 18, Messe Berlin.

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¹ LG Styler ShoeCase panels are coated with ultraviolet light absorber, helping to prevent discoloration caused by sunlight or fluorescent lighting.
² The Styler ShoeCare’s Zeo-Dry filter is made of the high-performance drying material, ‘Zeolite,’ which is commonly used for dehumidifying and deodorizing. The absorption feature is regenerated when heat and pressure are applied to a ZeoDry filter containing moisture or odor particles.

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