LG'S NEW SUPER LED LINE RAISES BAR FOR HIGH-TECH, HIGH-PERFORMANCE MONITORS

LG’S NEW SUPER LED LINE RAISES BAR FOR HIGH-TECH, HIGH-PERFORMANCE MONITORS

Monitors Combine Slim Design, Great Picture Quality, Wide Viewing Angle and Significant Energy Saving

LAS VEGAS, Jan. 5, 2011 -– LG Electronics’ innovative new SUPER LED monitor lineup, introduced today at the International Consumer Electronics Show (Booth #8205), is designed to provide consumers with stylish designs, excellent picture quality, wide viewing angles and energy efficiency -– aptly named SUPER Slim, SUPER Picture Quality, SUPER Angle and SUPER Energy Saving.

“As a leader in the LED monitor market, LG is preparing to take customer satisfaction to new heights with its brand new premium monitors,” said Si Hwan Park, Vice President of Monitor Division of LG Home Entertainment Company. “With their stunningly original design and technology features, LG’s SUPER LED monitors set a new benchmark for style and performance in premium monitors.”

Unbeatably Slim, Compellingly Vivid
With the CES Innovations Award winning E2290V, LG unveiled the ultimate in slim design -– 7.2mm thin – and great picture. In contrast to conventional monitor designs, the E2290V’s stand features delicate curves and a sophisticated metallic texture. Its power supply and socket connecting it with the desktop are cleanly tucked into the back of the stand, a design innovation called EZ-cabling.

Featuring LED lighting, and a 10,000,000:1 contrast ratio, experience rich, deep, vibrant Full HD 1080p. With a picture response time of just two milliseconds, the monitor’s display remains clear and bright even during fast-moving action sequences.

Building on already outstanding picture quality standards, LG’s unveiled its new SUPER+ (Plus) Resolution function, which up-scales standard-definition content to high resolution, while sharpening blurry edges and improving dim colors. SUPER+ Resolution (available with the E2341V series) is made possible with LG’s Image Clear Engine, which uses a Full HD-compatible single-frame algorithm to eliminate frame delay without the need for any external memory or software.

Wide-Angle Viewing, Lower Energy
LG has merged its In Plane Switching (IPS) technology along with an energy efficient design by incorporating LED backlighting on its new IPS236V monitor. IPS technology offers a wide viewing angle of 178°/178°. Combined with its 6 Axis Color Control, this model offers stable color across all viewing angles, making it ideal for photo and video professionals, and game enthusiasts alike. Its Full HD 1080p resolution and mega contrast ratio of 5,000,000:1 ensure a superb picture.

Each monitor in the SUPER LED series incorporates energy efficiency. The E2341V series uses SUPER Energy Saving technology, so it consumes less energy than conventional LED monitors with no drop in picture quality. Other SUPER LED series are up to 40 percent more energy efficient than standard LCD units.

In total, LG announced four SUPER Slim LED Monitors; additional details on the series are below:

For more information and product images, please visit LG’s online press kit at www.lgnewsroom.com/CES2011.

LG SETS SIGHT ON TAKING TV MARKET SHARE LEAD

Smart TV and CINEMA 3DTM TV Will Play Key Role

LAS VEGAS, Jan. 5, 2011 –- At the 2011 Consumer Electronics Show (CES) in Las Vegas today, the head of LG Electronics’ (LG) Home Entertainment Company revealed the company’s plans for its TV business for 2011 and beyond.

LG has set a sales goal of 40 million flat panel TVs including Smart TVs, 3D TVs, and LED-backlight LCD TVs in 2011. Its new Smart TVs will be especially important as the company looks to be a leader in a segment that is set to take off this year. LG is also looking to secure a big slice of the 3D TV market this year with its CINEMA 3D™ technology having greatly reduced flicker and crosstalk to produce the company’s best 3D picture yet.

“The global TV market is in the middle of another sea of change, with Smart TVs promising a new way to get all the shows, movies and online content at the touch of a button,” said Havis Kwon, President and CEO of LG Electronics Home Entertainment Company. “Innovation is what drives the TV business at LG and we are confident we can be a leader in both Smart TVs and 3D TVs in 2011.”

The “Point, Click, Control, Simply Smarter” concept behind LG’s Smart TV makes this television simple and intuitive for anyone to use. Home Dashboard and Magic Motion Remote Control add to the already easy user experience and make it extremely easy to access premium online content and download and use LG Apps. And Smart Share is LG’s unique content sharing feature that works with USB, DLNA, and Media Link connections to make it extremely easy to transfer content from any compatible digital device to the TV. Through Smart Share, users can also take advantage of N-Screen, which lets them select their preferred viewing environment.

LG has high hopes that CINEMA 3D™ TV will account for two-thirds of the company’s 3D TV sales in the near future. Thanks to its Film Patterned Retarder (FPR) technology, CINEMA 3D™ TV helps to optimize the separation of images for the left and right eye to give viewers truly outstanding, blur-free and flicker-free 3D picture and a wide viewing angle. What’s more, CINEMA 3D™ TV doesn’t require expensive battery-operated glasses. The glasses of CINEMA 3D™ TV take images to new heights of brightness and clarity unmated by any movie theatre and makes it more comfortable than ever for viewers to enjoy 3D content in the company of family and friends.

LG also plans to further strengthen its range of premium and mid-range LED TVs as well as its offerings of pen touch PDPs, multivision Plasma 3D TVs and Plasma TVs of screen sizes of 50 inches or larger.

For more information and product images, please visit LG’s online press kit at www.lgnewsroom.com/CES20ll.

LG LAUNCHES WXGA PORTABLE LED PROJECTOR WITH BROADBAND, BUILT-IN ATSC TUNER, WIRELESS DLNA

HW300T Boasts Great Connectivity, Brightness and Eco-Friendliness in Compact Size

LAS VEGAS, Jan. 5, 2011 — LG Electronics today unveiled the HW300T, the next generation of Portable LED projector, its first to incorporate the Digital Living Network Alliance (DLNA) technology, an ATSC Tuner and provides access to online content, at the International Consumer Electronics Show (Booth #8205).

“The HW300T’s outstanding connectivity enables users to link right up with a vast array of entertainment options,” said Havis Kwon, President and CEO of LG Home Entertainment Company. “The projector’s exceptional brightness, eco-friendliness and compact design also enable users to enjoy the HW300T in the optimal environment.”

The HW300T is LG’s first portable projector compatible with all DLNA-certified devices, meaning consumers can easily and wirelessly transfer stored digital content from devices such as personal computers and watch it through their projector. It also includes a built-in ATSC tuner (also included with the HX350T), allowing consumers to watch Free HD Broadcast signals without the need for a separate external content source.

Augmenting the HW300T with more content options, it also includes a broadband function, which provides consumers access to a host of internet services, such as Accuweather, Twitter and Facebook – without the need for a computer. In addition, the HW300T can also access and play DivX format HD content via its USB connection, users can also use the USB connection to present Presentation, spreadsheets and image files without a PC.

The HW300T has 1200 x 800 WXGA resolution, which is combined with a contrast ratio of 2,000:1 to ensure it displays crisp, vibrant images. With a brightness of 250 ANSI-lumens images are bright and clear and ideal for Home Cinema style viewing.

As LG’s most energy-efficient projector, the life expectancy for the HW300T is 30,000 hours. The LED light source is also built without the use of Mercury, adding to the projectors environmentally friendly design. The HW300T comes in a sleek, compact glossy black finish, weighing just 1.74lbs.

HW300T Specifications:

 Broadband
 Built-in ATSC Tuner
 WXGA (1200 x 800)
 Wireless DLNA
 250 ANSI-lumens
 LED Lighting Source
 0.55-inch DMD
 2,000:1 Contrast Ratio
 HD DivX
 File Viewer
 HDMI Interface
 Built-in Sound (1W + 1W Stereo)
 Compact Design (6.3 x 5.19 x 2.24 inches)
 Lightweight (1.74lbs)
 Glossy Black Color
 Lifetime: 30,000 hrs
 Green Technology (Mercury free)
 Accessories: Carry Bag, Wi-Fi Dongle, Remote Control, D-sub/RGB to Composite cable, Manual (CD), RC Battery (AAA*2EA)

For more information and product images, please visit LG’s online press kit at www.lgnewsroom.com/CES2011.

NEW LG SMART TV UPGRADER MAKES EVERY TV A SMART TV

Combines Web Browser, Premium Content and LG Apps
With a User-Friendly Interface

LAS VEGAS, Jan. 5, 2011 -– LG Electronics introduced its new LG SmartTV Upgrader (ST600), an easy solution for transforming any TV into a Smart TV, today at the International Consumer Electronics Show (Booth #8205). The Upgrader gives any television with an HDMI input the ability to access endless amounts of content including movies, sports, television programming, music and premium applications, all through an easy to navigate user interface*.

The LG SmartTV Upgrader also offers a Web browser so viewers no longer need to turn on their laptop to access the Internet. With this feature, news, reviews and a host of other content can be viewed on the television screen.

“LG Smart TV is an exciting innovation and our LG SmartTV Upgrader provides an affordable option for consumers to adopt this new technology,” said Jay Vandenbree, senior vice president, LG Electronics USA. “Now any TV can be ‘Something Better’ with virtually unlimited content options.”

Building upon the pioneering NetCast Entertainment Access offering, the LG SmartTV platform provides access to endless entertainment options from providers including*:

• VUDU– Allows consumers to buy or rent from an extensive catalog of more than 2,000 high-definition movies and TV titles without monthly fees or additional hardware. It also is the only online service to offer movies in 1080p.
• Netflix – Updated with Netflix 2.0, consumers can now stream thousands of movies without a PC.
• YouTube – Instantly streams millions of Web videos directly from the Internet.
• CinemaNow – Allows consumers to browse from the CinemaNow premium content catalog and instantly stream purchased or rented movies and popular TV shows.
• Hulu Plus – Subscribers have access to back seasons or full runs of some of TV’s greatest shows.
• Amazon Video on Demand – Allows consumers to view more than 75,000 hit movies and television shows instantly.
• Live Streaming Sports (multiple partners) – Pro sports fans can follow their favorite teams, stay up to date with player profiles, and stream games in HD quality.

The LG App Store is also populated with hundreds of applications for download. The user-friendly interface can be easily navigated by a remote control with finger touch pad or smart phone with an Android or iPhone QWERTY keyboard application.

LG’s Smart Share function allows users to wirelessly stream content from their PCs and other compatible devices for viewing on their television screen. Smart Share also includes Media Link, which provides additional information, such as cover art or liner notes, for content being streamed. The Upgrader includes built-in Wi-Fi and uses an HDMI connection.

Specifications

 Wi-Fi 802.11 BGN
 Connections

– HDMI

– Optical

– USB

 A/C Power

For more information and product images, please visit LG’s online press kit at www.lgnewsroom.com/CES2011.

LG’S INFINIA PZ950 MAKES BEST PLASMA 3D TV EVEN BETTER WITH ADDED SMART TV FUNCTIONS

The PZ950 Combines a Great Picture and Design with a Wealth of Smart TV Content

LAS VEGAS, Jan. 5, 2011 — LG Electronics presents the INFINIA PZ950, a Plasma HDTV with 3D capability designed to provide viewers with an exceptional viewing experience coupled with the latest online options of Smart TV.

“LG is dedicated to re-inventing the boundaries of Plasma TVs, and the PZ950 represents another step forward in the industry,” said Havis Kwon, President and CEO of LG Home Entertainment Company. “Our own research has consistently shown that picture quality, content and ease-of-use are the most important factors to customers looking for a new TV, and the PZ950 delivers all three in great style.”

The PZ950’s eye-catching picture comes via a combination of LG’s industry-leading plasma technologies. A 1920 x 1080p Full HD resolution combines with a Mega Contrast Ratio to show off a full palette of colors, while the TruBlack filter enhances black levels even in brightly lit conditions. In addition, the 600Hz max Sub-field Driving ensures that all the action is delivered smoothly and without blur.

With its striking INFINIA Design, the PZ950 is less than 2 inches in depth, with a bezel measuring just 1.18 inches thick. Real glass is paired with a hair-line aluminum treatment to create a luxurious, borderless appearance, while a transparent lower panel completes the slim even-bezel look. The overall effect is to draw greater attention to the screen, making for a truly immersive viewing experience in both 2D and 3D.

The PZ950 delivers more than an excellent picture thanks to its new Smart TV functions. The strikingly simple Home Dashboard has four main sections -– TV Live, Premium Content, TV Apps and the Launcher Bar -– making it easy to access the Smart TV’s wealth of content. Making it easier still is LG’s Magic Motion Remote Control, which directs an onscreen cursor to make all the TV’s shows, movies and apps available with just a few clicks on the mouse-like control.

The content options get better still with the PZ950’s Smart Share function. Smart Share’s Media Link adds to LG’s pre-existing USB and DLNA functions to enable viewers to simply and wirelessly stream content from their PC and watch it on the TV’s big screen. Media Link can also provide simultaneous information on whatever the viewer is watching, including story synopses, details about its stars and viewer ratings.

Thanks to its Smart TV functions, the PX950 also boasts premium content from global providers, as well as the best of locally sourced shows and movies to cater to different tastes around the world. LG’s Smart TV also provides access to LG’s growing range of TV apps, which are custom-designed for use on TVs and offer everything from language classes to games.

Specifications:

 THX 3D Display Certification
 Smart TV
 FULL HD 3D Plasma TV
– Dynamic Type
– RF Emitter Built-In
 INFINIA Design
 TruBlack Filter
 600Hz max Sub-field Driving
 Magic Motion Remote Control
 Wi-Fi Dongle included
 USB2.0 (Movie)/4HDMI
 Intelligent Sensor
 Smart Energy Saving

For more information and product images, please visit LG’s online press kit at www.lgnewsroom.com/CES2011.

LG ELECTRONICS MAKES IT EASY TO GO SMART WITH NEW SMART TV OFFERINGS

User-friendly Home Dashboard and Magic Motion Remote Control Provide

EasyAccess to Premium Content and LG App Store

SEOUL, Jan. 4, 2011 –- LG Electronics (LG) is to unveil its new range of Smart TV products at the 2011 International Consumer Electronics Show (Booth #8205) in Las Vegas. With its simple Home Dashboard and Magic Motion Remote Control, LG’s Smart TV makes it easy to access a full array of premium online content, LG Apps and much more.

“LG Smart TVs embody the most advanced technology of any internet-linked TVs, providing users with endless entertainment options,” said Havis Kwon, President and CEO of LG Home Entertainment Company. “By listening to our consumers, we’ve made Smart TV so easy and simple to use that the whole family can enjoy tomorrow’s TV technology today.”

The easy use of LG Smart TV begins with its simple, uncluttered Home Dashboard. On a single screen with TV Live, Premium Content, LG Apps and Launcher Bar, LG’s Home Dashboard offers simple, intuitive access to Smart TV’s full range of entertainment options and an easy way to find whatever viewers want to watch.

While many remote controls now have as many buttons as keyboards, LG has gone the other route and stripped the remote down to its absolute basics. LG’s Magic Motion Remote Control lets users simply wave and click, so they have no need to take their eyes off the screen when choosing and activating their choice. In addition, a drag and drop function makes the control even simpler and more convenient to use.

LG’s Smart TV provides instant access to an outstanding range of content, including Movie VOD, Major Sports League Pass and Catch-up TV Services, both from premium global providers and specially selected regional content companies. In addition, the custom-made LG Apps offer services ranging from lifestyle and education to entertainment and games that can be enjoyed by the whole family.

The TVs’ Smart Share function allows users to wirelessly stream content from compatible devices for viewing on their television screen. With Smart Share, users can also directly transfer stored content from their PC, and access simultaneous meta data – including actor profiles and plot synopses – about whatever movie they’re watching.

The platform also includes the Web Browser, so users no longer need to turn on their laptop to access the internet. With this feature, news, reviews and a host of other content can be viewed directly on the television screen.

LG’s Smart TV will be showcased for the first time at CES 2011 in Las Vegas, followed by a global roll-out in early 2011.

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LG’S TOTAL HOME APPLIANCE SOLUTION

A diagram displaying LG’s ThinQ Smart Appliances, showing its Wi-Fi-enabled Washer and Dryer, Hom-Bot, Refrigerator and Oven connected via an access point, and controlled by a smartphone or tablet with easy access to customer service

LG SMART TV UPGRADER MAKES EVERY TV SMARTER

ST600 Smart TV Upgrader Lets Users Enjoy Web Browser

and Premium Content on Their Regular TV Sets

SEOUL, Dec. 30, 2010 — At this year’s Consumer Electronics Show (CES) in Las Vegas, LG Electronics (LG) will be unveiling the Smart TV Upgrader (ST600) that makes it easy for viewers to transform their regular TVs into Smart TVs at an affordable price. Embracing all the benefits of internet connectivity, the Upgrader gives regular TV owners access to all of LG’s Smart TV functions including premium online content, Smart Share and the full range of LG Apps.

“The market for Smart TVs is set to take off this year, and the ST600 offers a perfect entry point,” said Havis Kwon, President and CEO of LG Home Entertainment Company. “With the LG Smart TV Upgrader, we’re taking the excitement and convenience of Smart TV and adding in LG’s trademark ease-of-use because we see a significant audience who are interested but not interested enough to buy a whole new TV.”

By connecting the ST600 to a regular TV set, users can access a vast range of premium content from global providers, as well as the best locally sourced shows and movies to cater to different tastes around the world. The ST600 also connects users to the growing range of LG Apps, which are custom designed for use on TVs and offer everything from language classes to games.

LG makes the viewing experience more compelling still with its superb compatibility, which lets users simply and wirelessly transfer content from their Digital Living Network Alliance(DLNA)-compatible PCs and other compatible devices for viewing on the big screen.

LG’s Smart TV Upgrader will be unveiled at CES 2011 in Las Vegas and rolled-out to TV owners in the second quarter of 2011.

Specifications:

Main CPU: BCM7615
DDR 384MB, 1GB Flash
LG Add-on Architecture + Web Browser
AC 100-240V, 50/60 Hz
Wi-Fi, Ethernet, DLNA (DMP)
USB: 1EA (USB mouse, external storage)
Input Devices
– Finger Touch RCU
Premium Content
LG Apps
Size: 11cm x 11cm

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LG BRINGS 3D THEATER TO CES 2011 WITH CINEMA 3D TV

With Flicker-Free Picture, Blur-Free Images and Comfortable Glasses,

LW6500 Makes 3D More Enjoyable for Watching with Family and Friends

A front view of LG CINEMA 3D TV model LW6500

SEOUL, Dec. 29, 2010 — At the 2011 Consumer Electronics Show (CES) in Las Vegas, LG Electronics (LG) will unveil the LW6500, a CINEMA 3D^TM TV designed to take 3D TV to new heights of brightness and clarity.

“With the introduction of our innovative CINEMA 3D^TM TV, LG is setting another standard for 3D entertainment,” said Havis Kwon, President and CEO of LG Home Entertainment Company. “For consumers who want to enjoy cinema-quality 3D at home with their family and friends, LG is now making that possible.”

Because LG’s CINEMA 3D^TM technology does not require shutter glasses, images displayed on the LW6500 are entirely free of flicker. This innovation resulted in the LW6500 receiving a “Flicker Free” certification from Intertek and TÜV, two of the most respected inspection and certification bodies in the world. The LW6500 is the first 3D TV in the world to receive this designation.

The LW6500’s flicker-free images make 3D viewing more comfortable and far less likely to induce eye fatigue. Tipping the scales at just 16 grams, the included 3D glasses have no electrical parts and are free of electromagnetic waves and never need to be recharged. The glasses do not need to be synchronized so viewers can watch the LW6500’s screen from any angle. And because the glasses are far less expensive than shutter glasses, viewers can buy as many pairs as they need for family and friends.

The LW6500 also improves picture quality with 3D Light Boost, a thin film covering the screen that ensures 3D images are shown at maximum brightness. The LW6500 boasts all the advantages of LG’s Smart TV technology including access to LG Apps and a range of premium content via HuluPlus^TM, YouTube^TM and many others.

The LW6500 will be rolled-out in select markets soon after its introduction at CES.

Specifications:

3D TV (CINEMA 3D^TM)
– Smart TV
– 3D Light Boost
– Flicker-Free (Intertek / TÜV certification)
– Blur-Free
– LED Plus
– Local Dimming
– TruMotion 200Hz
– Wide Viewing Angle
– 2D to 3D conversion
– Depth/Viewpoint Control
– USB 2.0
– DLNA/Wi-Fi/DVR ready
– DivX Plus/HD
– HDMI 1.4
– Smart Energy Saving

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LG TO INTRODUCE WORLD’S LARGEST FULL LED 3D TV AT CES 2011

LZ9700 Offers Rich, Life-Sized Images for a More Immersive Viewing Experience

SEOUL, Dec. 27, 2010 — LG Electronics (LG) will unveil the 72-inch LZ9700, the world’s largest FULL LED-backlight LCD 3D TV (FULL LED 3D TV) at CES 2011 in Las Vegas. The LZ9700 gives viewers life-sized action with a beautifully crisp picture in both 2D and 3D.

Fitted with LG’s innovative FULL LED technology, the LZ9700 is illuminated by a full panel of LEDs directly behind the screen, producing pictures as colorful as paintings in an art gallery. The extra spacious FULL LED screen size also makes the picture more expansive than ever, enabling viewers to experience superb picture quality with detailed images as big as, or larger than, real life.

Further enhancing the experience, the LZ9700 offers extraordinarily comfortable 3D viewing. Combining the world’s largest FULL LED screen, the LZ9700’s 3D takes on added depth and draws viewers even further into its immersive viewing experience. In addition, TruMotion 400Hz delivers a super-fast processing rate for exceptionally smooth 3D images.

“The LZ9700 combines the ultimate in LG’s picture quality with our latest developments in 3D TV,” said Mr. Havis Kwon, President and CEO of LG Home Entertainment Company. “With the LZ9700, LG is poised to take the lead in the TV market with the world’s largest FULL LED screen that delivers a truly outstanding TV

viewing experience.”

This state-of-the-art TV is also fitted with LG’s Smart TV functions. Via a strikingly simple Home Dashboard, this Smart TV delivers premium content from global providers as well as the best locally sourced shows and movies. It also provides access to LG’s growing collection of TV apps, which offer everything from language classes to games. And thanks to LG’s intuitive and easy-to-use Magic Motion Remote Control, the LZ9700’s numerous functions are extremely simple to find and operate.

The LZ9700 will be available to customers early 2011; additional details to follow in local markets.

Main Features:

– FULL LED-backlight LCD 3D TV

– 72-inch class

– TruMotion 400Hz

– Micro Pixel Control (Local Dimming)

– Smart TV

– Magic Motion Remote Control

– Smart Share (DLNA, Media Link, USB, etc.)

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3D AV DEVICES AT CES 2011

LG’s Real 3D Sound Home Theater System lineup

LEGENDARY COMPOSER ENNIO MORRICONE MAKES BEAUTIFUL MUSIC FOR LG SMARTPHONES

A female model holds black and white LG Optimus 2Xs in front of a photo of movie soundtrack maestro, Ennio Morricone

LG focuses on creating original content for today’s mobile entertainment devices

SEOUL, Dec. 22, 2010 –- LG Electronics (LG) today announced the release of an exclusive collection of music and ringtones written by movie soundtrack maestro Ennio Morricone. The first such collaboration of its kinds, both newly composed pieces as well as a selection from Morricone’s legendary oeuvre, including Cinema Paradiso, The Mission and Love Affair, will be included in the collection.

To ensure that the beautiful music is paired with a suitably impressive platform, LG engineers have been hard at work perfecting the audio performance on its latest phones. The exclusive music will be preloaded on LG smartphones starting with the LG Optimus 2X set to debut next month in Europe. LG smartphone users will be able to enjoy a total of 25 of Morricone’s creations — 15 ringtones composed specifically for LG and 10 of his best-known tunes from the world of cinema.

Born in Italy, Morricone is one of the most prolific and influential film composers in the world. He has composed and arranged scores for more than 500 films and TV programs over his illustrious career.

“Signore Morricone is one of the best-loved soundtrack composers of all time,” said Dr.Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “Reproducing his work with such amazing clarity on the Optimus 2X, gives smartphones a whole new level of respect as the primary device for on-the-go music.”

In addition to the collection of 25 ringtones and music, LG plans to develop a range of apps with Morricone-related content such as images and video clips for free downloading from the LG Application Store (www.lgapplication.com) starting next year.

The partnership with Ennio Morricone is part of LG’s Mobile Signature Sound Series, which kicked-off in 2006 with The Real Group, the award-winning a cappella group from Sweden.

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LG DESIGN ONCE AGAIN TAKES TOP HONORS AT IF AND REDDOT DESIGN AWARDS

A picture of the LG Bottom-Freezer Refrigerator with its top door open 15 degrees

Company’s Stylish, Practical and Friendly Designs Recognized by

Two of the World’s Most Prestigious Industry Award Juries

SEOUL, Dec. 20, 2010 -– For the 9 year in a row, LG Electronics (LG) was honored by the iF (International Forum) and the red dot design awards for excellence in design.

With competitors from 43 countries and more than 2,700 products participating in this year’s iF Design Award, LG took home top honors for nine products, among them NANO FULL LED 3D TV, bottom-freezer refrigerator, front loading washing machine and solar lightwave oven.

LG was also honored with the red dot: grand prix for its reusable eco-package design. Only six out of the total of 6,369 entries received this exclusive award from the red dot jurors. The design was noted for using eco-friendly and recyclable materials as well as for its high versatility — the packaging can be reused as a photo frame or a pencil stand, among other purposes.

“Design has been a part of LG’s DNA since our founding and being recognized with these prestigious awards year after year is testament that we must be doing something right,” said Kun-pyo Lee, Head of Corporate Design Center of LG Electronics. “But looking good has never been enough for us. What really makes products beautiful is how they improve customers’ lives.”

Some of the key products recognized at the 2011 iF Design Award were:

LEX8: NANO FULL LED 3D TV

Thanks to NANO Lighting Technology and FULL LED Panel, the LEX8 is still only 0.88cm thick with a bezel just 1.25cm wide, indisputably the slimmest and narrowest of any FULL LED TV in the world. With its NANO Lighting Technology, the LEX8 creates both 2D and 3D pictures that are clearer, smoother and more refined.

Bottom-Freezer Refrigerator for the EU Market

The new bottom-freezer’s enticing design and its two-tone finish brings a contemporary, classy feel to the kitchen. Packing LG’s Linear Compressor technology and a smart inner structure, this product boasts a capacity of 385 liters, the largest in its class, which means 50 liters of extra storage compared with standard 2-meter tall bottom-freezers.

24-Inch Front Loading Washing Machine

The sleek, modern-looking washing machine makes life easier for consumers by letting them customize or change their laundry settings via a big LCD display and control pad. This product comes with LG’s proprietary Inverter Direct Drive, which enables the machine to better control the spin speed, the precise movement of the inner drum, and the left and right movement. The Inverter Direct Drive is also a key part of LG’s 6 Motion control technologies, which offer a range of cycles suited to practically every wash and fabric type.

FOCUS (PAR30): LED Lighting

LG FOCUS is designed to be compatible with existing power supplies, making it an ideal replacement for conventional halogen lamps. Its design -– a heat sink with aluminum die-casting -– blends in easily with light fixtures and interiors, while its prolonged lifespan and reduced energy consumption make it the eco-friendly choice, too. When switched on or off, FOCUS also gives off a short decorative flash, for a signature

LG design flourish.

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LG PROMOTES HEAD OF AIR CONDITIONING & ENERGY SOLUTION COMPANY TO PRESIDENT

39 Executive Promotions Position LG for Faster, Stronger Growth

SEOUL, Dec. 17, 2010 -– The Board of Directors of LG Electronics (LG) today announced the promotion of Hwan-yong Nho, currently executive vice president (EVP) and head of LG’s Air Conditioning & Energy Solution (AE) Company, to the position of president. In addition to Mr. Nho, thirty-eight other executive promotions were announced by the company.

Mr. Nho, 54, has greatly contributed to LG’s global success during his thirty years at LG. Mr. Nho is credited with being a key factor in LG’s top ranking globally in air conditioner sales for eight consecutive years. More recently, he was behind the drive to create a foundation for greater future growth by focusing on solar energy, LED lighting and building management systems.

In addition to Mr. Nho’s promotion, nine other LG executives were named senior vice presidents and twenty-nine more were made new vice presidents, among them Eric Agius, head of LG Canada, for his success in growing the business in that country.

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LG Newsroom