October 31, 2017


Acclaimed Artist Michael Murphy Interprets
LG’s Latest Flagship Using Different Perspectives

Screenshots taken from a video about LG Electronics’ collaboration with artist Michael Murphy to show off the LG V30’s rich multimedia capabilities using kinetic art

SEOUL, Oct. 31, 2017 — LG Electronics (LG) and artist Michael Murphy have teamed up to communicate the rich multimedia capabilities of the new LG V30 smartphone using kinetic art.

Kinetic art relies on motion to create an effect. But the art doesn’t actually move, the viewer does. When viewed from a different angle, the artwork transforms into something altogether different. It goes without saying that this field of art is immersive and is best experienced in person at exhibitions. For the millions of art lovers who cannot attend Murphy’s exhibit, his two works interpreting the V30 video and audio capabilities can be viewed in their full glory at https://goo.gl/SkkEVN and https://goo.gl/rq3cjX.

The LG V30 is a device that was designed for users who want to create, as well as consume, content. LG felt that kinetic art was an appropriate medium to communicate to fans of art and technology. And Michael Murphy was the perfect artisan to make the concept a reality.

From Brooklyn, New York, Murphy is best known for his 2007 portraits of then-U.S. Presidential Candidate Barack Obama, which was influential on the Art for Obama movement. He is a pioneer of Perceptual Art which uses multidimensional techniques to create three dimensional works of art. Murphy is the talent behind notable works such as Perceptual Shift and Gun Country, which resonated with audiences during a transitional time in the nation’s history.

“We want to spark the imagination of those with a creative sense by challenging them to think outside the traditional boundaries, as Michael Murphy does,” said Kim Su-young, head of marketing for LG Electronics Mobile Communications Company. “Showcasing products such as the V30 in creative new ways is the most effective way to communicate with our target audience of content creators.”

The LG V30 has earned accolades for offering the most powerful multimedia features among this year’s high-end smartphones. Some of these features include an F1.6 aperture Crystal Clear glass lens, dual cameras with a 120-degree wide angle lens and minimal edge distortion, Hi-Fi Quad DAC and sound tuning by audio experts at B&O PLAY.


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