LG TO UNVEIL NEW ADDITION TO TOTAL CLOTHING CARE SOLUTIONS AT IFA 2017
LG’s Extensive Laundry Offerings Includes Expanded TWINWash™ Lineup
SEOUL, Aug. 23 2017 — LG Electronics (LG) will take the wraps off its Total Clothing Care solution at IFA 2017 next week, which will include the company’s newest TWINWash™ washing machines. The newest TWINWash will be accompanied by LG’s latest innovations in clothing care technology featured in the company’s high efficient dryers and the LG Styler.
The expansion of LG’s TWINWash lineup reflects the company’s dedication to providing efficiency and convenience in every part of the home. The new lineup consists of models of different sizes – ranging from large capacity 27-inch units to more affordable 24-inch options. Customers can now enjoy the benefits of the innovative TWINWash regardless of their household size. First available to the public in July 2015, LG TWINWash boasts the distinction of being the world’s first twin-load washing machine. The TWINWash lineup offers innovative features such as TrueSteam™ and TurboWash™ to eliminate almost all allergens*, wrinkles, odors and soften clothing all while offering powerful wash performance.
Alongside its washing machines, LG is offering dryer solutions for customers who prioritize energy-efficiency and convenience. Equipped with LG’s Inverter Heatpump technology, LG’s New Dryer minimizes fabric damage by maintaining a low drying temperature while also providing more options, such as Eco Mode and Turbo Mode. Highly efficient Eco Mode saves energy and emits very low noise while Turbo Mode ensures a quicker drying time.
The LG Styler delivers the final step in the clothing care process. Designed to refresh and deodorize clothes to perfection, the Styler uses TrueSteam™ technology to gently sanitize clothes while reducing wrinkles and odors with ease. The Styler also incorporates the same Inverter Heatpump technology found in LG’s dryers to ensure delicate treatment of all clothing. A core feature of the Styler is its Moving Hanger, which gently shakes clothes to further reduce wrinkles formed during the steam process. And Easy Pants Crease forms a fine, crisp line down the center of each leg. A must-have item for discerning households, the Styler prevents fabric damage and extends the life of clothes while reducing trips to the dry cleaner.
“LG’s vision for total clothing care, with washing, drying, and styling solutions to meet laundry needs from start to finish, is exemplified by the company’s latest home appliances which we’ll be showing at IFA,” said Song Dae-hyun, president of LG’s Home Appliance & Air Solution Company. “By incorporating our groundbreaking TWINWash technology in a diverse range of new products, we are perfectly positioned to meet the demands of different households with different lifestyles and needs.”
IFA attendees are encouraged to stop by Hall 18 of Messe Berlin for a chance to experience LG’s Total Clothing Care solutions for themselves.
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* Recipient of British Allergy Foundation (BAF) certification for its ability to remove 99.9 percent of allergens.