Keeping fit has always been challenging but even more so during these days of social distancing. With gyms and parks closed world over, it’s tougher now more than ever to muster the motivation to stick to a cardio or high-intensity interval training (HIIT) regimen, let alone go out for a quick spin on the bike.

To encourage people to stay active during these unprecedented times, LG Turkey came up with an idea that was not only fun but also gave individuals the motivation to participate. After all, who wouldn’t want to win a brand-new 55-inch LG NanoCell TV? Held over two weeks, the LG NanoCell Indoor Cycle Challenge was an interactive event that provided participants with the opportunity to get some exercise and have fun competing against others for bragging rights and of course, that new TV.

In addition to helping Turkish people from all over the country connect and get fit, the event also gave LG an opportunity to communicate the many ways that LG NanoCell TVs could play an important role in customers’ indoor lives. Boasting features such as Smart Screen Share, Apple AirPlay 2, AI-powered voice control, the Magic Remote and the intuitive webOS interface, the NanoCell lineup makes it easy to mirror exercise apps from mobile devices to big screen and access the extensive range of workout videos available online.

For the LG NanoCell Indoor Cycle Challenge, LG partnered with SWEATers, a local online platform popular with Turkey’s sporting community. The only equipment required to participate was a regular bicycle and a smart trainer (available at most sporting goods stores) to turn the bike into a stationary one that could connect to various training apps. Within two weeks, competitors were required to complete a total of 10 45-minute long training sessions while averaging a speed of 29 kilometers per hour. Smartphone apps such as Zwift, Rouvy and TacX enabled riders to “virtually” traverse some of the world’s most scenic routes. When wirelessly connected to a big-screen TV like LG NanoCell TV, these virtual rides are made all the more immersive, and working out indoors all the more enjoyable.

The 400-plus entrants shared images, videos, and stories of their efforts on Instagram using the hashtag #lifeisgoodwhenyousweat. The wealth of content generated by the event ultimately led to significant buzz across multiple platforms and, importantly, served as a call to action for consumers across Turkey to stay active at home.

The winner of the LG NanoCell Indoor Cycle Challenge and owner of a brand-new TV, Kubilay Dokumcu, found the event very motivating, noting, “I wanted to stay active at home and LG’s challenge gave me a great reason to get off the couch and get pedaling. I loved the competition aspect of it, but I think I love my 55-inch LG NanoCell TV even more!”

With LG NanoCell TV, consumers have a reliable exercise partner at hand to help them stay motivated and active at home. Whether it’s yoga, aerobics, fast-paced dumbbell routines or pilates-inspired movements, a TV and the living room can be a great substitute for a live instructor and the gym or studio. And when the workout is over, the convenient control options and incredible content available on LG NanoCell make it easy to sit back and find something great to watch.

By LG Turkey Staff

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Maintaining good household hygiene goes a long way toward improving one’s well-being. Home appliances play an important role in this regard because not only can they handle a lot of clothes and dishes at once, they free up time that can be used to do something else. One of the downsides of using machines to do the work that used to be done by hand is the amount of chemicals and detergents required to get clothes and dishes clean.

LG, with its long history of home appliance innovation, has for years been developing technologies to get clothes and dishes cleaner while at the same time relying less on chemical detergents. One of these innovations is something that all of us can create easily at home with nothing more than water and heat.

Steam.

Creating steam is the easy part. Harnessing it and applying it to home appliances is the bigger challenge. LG engineers were the first in the industry to accomplish this with great success. So successful in fact that LG holds a number of patents related to the implementation of steam in its products that benefit consumers with cleaner dishes and fresher clothes.

LG uses powerful and natural steam to remove bacteria and germs requiring less detergents that pollute our wastewater systems. High-temperature TrueSteam™ is created by boiling water directly in the LG dishwasher, Styler and dryer. TrueSteam is hot enough to penetrate dirt, grime and grease to remove stains you can see and germs you can’t.

TrueSteam eradicates nearly all bacteria including those associated with food poisoning while making light work of crusted food residue and stubborn stains, achieving a minimum 99.999 percent when operated on the sanitizing cycle.¹

And TrueSteam is also behind the revolutionary LG Styler’s ability to refresh users’ favorite garments. Styler is recognized by trusted organizations such as the Asthma and Allergy Foundation of America (AAFA) for being “an asthma and allergy friendly^® appliance” and certified by the British Allergy Foundation (BAF) for reducing 99.9 percent of house dust mite allergens. The clothing care system not only eliminates germs and bacteria commonly found in clothing, it is also effective in refreshing children’s plush toys, backpacks and more.

Continuing to expand its steam-equipped appliance lineup, LG recently launched a new dryer with TrueSteam (model RH16VS) in South Korea. This new product leverages the steam technology found in LG Styler to neutralize bacteria and allergens and was tested by Intertek using AATCC standards and found to have half the amount of wrinkles compared to the average dryer.²

For anyone seeking to embrace healthier living, creating a more hygienic home is a good place to start. With innovative application of natural solutions such as steam, LG’s appliances are able to offer the peace of mind that simply can’t be replicated with chemicals alone.

And we have Mother Nature to thank for that.

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¹ Certified by Korea Testing & Research Institute for reducing 99.9 percent of Escherichia coli, Listeria monocytogenes and Salmonella Typhimurium. Operated on Sanitizing Wash cycle (3-4 times of final rinsing and steam emission) for 39 minutes. LG dishwashers are certified by NSF International to NSF/ANSI Standard 184 for achieving a minimum 99.999 percent or 5-log reduction of bacteria when operating in Sanitizing cycle.

² Tested by Korean Apparel Testing and Research Institute (KATRI). Steam Hygiene option sanitizes 99.99 percent of harmful bacteria including Staphylococcus aureus, Pseudomonas aeruginosa, Pneumococcal bacillus, for 6.4 kilograms load, the international standard test load.

 

Photo Credit: Pixabay, https://bit.ly/2WJcwZS

With the arrival of spring, many will find themselves wistfully looking out the window with thoughts of a vacation in some sun-soaked, exotic location. Unfortunately, long distance traveling has become somewhat challenging these days. With home being the most realistic (and safest) destination for the foreseeable future, the option of a staycation is looking more and more attractive.

Catching up on one’s “must watch” movie list is a top priority for many staycationers. For the best staycation experience, you need a TV that can bring every second of every scene to life. That’s where LG OLED TV comes in.

With self-emissive display technology, OLED possesses the ability to produce true black, an infinite contrast ratio and dazzlingly real colors. The latest blockbuster films and hit series look astonishingly realistic on LG OLED, with inky-black shadows and vibrant hues that bring a three-dimensionality to the characters and places on screen. A high refresh rate adds to the sense of realism, delivering silky smooth motion when the action is fast-paced and exhilarating.

With support for all major HDR formats including Dolby Vision^® and offering spectacular sound quality via Dolby Atmos^®, LG OLED TVs are designed to deliver the next-level immersive viewing experience for any staycation. And thanks to Dolby Vision IQ, intensely dark scenes in atmospheric content (such as the Game of Thrones finale) can be seen exactly as its creators intended. And with ThinQ AI and the platform-wide LG universal search function only a voice command away, viewers can track down films, series or documentaries to suit your preferences with incredible ease.^*

Photo Credit: Pixabay, https://bit.ly/2UwGOw8

LG conducted an internal poll for recommendations on the best stuff to watch during a staycation. Here, in no particular order, is a list of the top picks:

Dark Comedy: Parasite (2019)

Parasite is a 2019 dark humor thriller hailing from South Korea. The plot follows a lower-class family’s efforts to infiltrate a wealthy family’s home as they pose as qualified professionals who are, one by one, hired to work inside the extravagant home. The film received widespread critical acclaim for its direction, acting, cinematography, social commentary and dark humor, becoming the most awarded and highest grossing South Korean film to date. 

Drama Series: The Witcher (2019)

The Witcher is a Netflix-produced series based on the fantasy novels written by Polish author, Andrzej Sapkowski. Taking place in a fictional medieval realm called the Continent, The Witcher follows the exploits of Geralt of Rivia, a “witcher” with special powers to hunt down monsters and other evil creatures.

Animation: The Lion King (2019)

This Disney photorealistic computer-animated remake of the 1994 animated hit, tells the story of a young lion cub, heir to the Pride Lands throne, who must overcome family betrayal to become the next king. Some questioned the need for a remake of a classic. Audiences disagreed, making the movie the highest-grossing animated film of all-time.

Classic: Little Women (2019)

This coming-of-age drama, based on Louisa May Alcott’s classic novel, tells the story of three sisters growing up in nineteenth century New England. Directed by indie favorite Greta Gerwig who received an Oscar nomination for this effort, the movie’s timeless themes of responsibility, love and family still resonate today.

Documentary: Explained (2018)

A docuseries produced by popular news site Vox, Explained investigates a diverse range of topics, form the lighthearted (K-pop, eSports) to the serious (the world’s water crisis, gender pay inequality). At only 15 to 20 minutes long, each entertaining episode offers enough detail to leave viewers feeling more informed about the world.

Although a glamorous getaway to relieve some stress might sound ideal, a vacation spent at home can certainly have its rewards. It’s more familiar, cozier and certainly safer. And with so much great content right at our fingertips, there’s no better time than now to stay put, get comfortable and enjoy a staycation in front of a TV.

Preferably, an LG OLED TV.

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*Features and specifications vary depending on the specific model.

Photo Credit:Andreea Cel Mare, www.e-zeppelin.ro

According to a study by Yale University’s School of Public Health, air pollution not only adversely affects people’s physical health, it also negatively affects their mental health, contributing to higher levels of depression.¹ In most industrialized countries, people spend as much as 85-90 percent of their lives indoors, making it difficult to overstate the importance of having clean air in the spaces we live and work in. The bad news is that the air inside a building can be up to twice as polluted as the air outside.

   

High quality air purifiers can help combat airborne contaminants indoors, making it safer and easier for everyone to breathe. In Romania, a country where air quality continues to be an issue,² LG leveraged the launch of its new LG DUALCOOL air conditioners featuring advanced air purification technologies to raise awareness of the dangers of pollution and the pressing need for cleaner air, especially in the home.

Aided by local content creators and influencers, LG Romania engaged a wide audience across multiple channels, highlighting its clean air message and its air conditioner’s ability to deliver powerful cooling in summer, effective heating in winter, and refreshingly healthy air all year round. DUALCOOL utilizes LG’s most advanced filtering and purifying technology to remove harmful particles from the air, a welcome feature given that the average household accumulates approximately 80 kilograms of dust every year.³

The LG DUALCOOL’s comprehensive air purification system uses a cutting-edge sensor to detect particulates as small as PM 1.0 and removing them by attaching negative ions which are drawn to the positively charged filter. DUALCOOL also monitors air quality in real-time, giving residents an accurate indication of the particulate level in the home.

Popular Romanian interior design website, Designist, wrote “The LG DUALCOOL air conditioner with built-in air purifier has a simple and sleek design…encapsulating the power of air conditioning and the comfort of air purification in one system.”

Popular news site Zona IT was impressed by DUALCOOL’s versatility in controlling indoor climate, writing that “it can heat effectively when the outdoor temperature is as low as -10 degrees Celsius and can also keep things cool in temperatures as high as 48 degrees Celsius.”

Leading Romanian content creators involved in the campaign generated hundreds of interactions, comments, reposts and likes, building local interest in the DUALCOOL and boosting awareness of the important global issue of pollution in the country.

 

LG DUALCOOL WITH AIR PURIFICATION SYSTEM

https://www.youtube.com/watch?v=TpL5GQRlF6g&feature=emb_title

 

By LG Romania Staff

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¹https://medicine.yale.edu/news-article/14877

²https://www.romania-insider.com/air-pollution-above-maximum-bucharest

³https://www.wall-street.ro/articol/IT-C-Tehnologie/249994/85-din-timp-il-petrecem-in-interior-o-solutie-pentru-aer-sanatos.html#gref

As the season changes from winter to spring and the weather starts to warm, outdoor events become more popular, bringing fun and excitement and a break from the winter chill. Festivals and carnivals begin rolling into town, with games, rides, food and colorful entertainment in abundance. The carnival gives kids of all ages the chance to experience something unique and magical.

LG gram laptops were designed with portability in mind for creativity, productivity and fun on the go, delivering easy access to all kinds of entertainment and exhilarating experiences. To celebrate the launch of the LG gram laptop series in Canada, LG Electronics Canada created the LG gram Carnival to give media and influencers a unique opportunity to discover the features of one of the lightest, 17-inch laptops on the market today.

Held recently in a chic, downtown Toronto location, the LG gram Carnival showcased the svelte yet powerful laptop’s many advantages in a memorably whimsical way. Key product benefits such as ultra-light weight, durability, impressive graphics capabilities, and flexibility, were introduced through creative vignettes centered on traditional carnival games and performances.

Getting into the spirit of the event, media and influencers took turns estimating the weight of various laptops in an updated version of the eternally popular (and perennially frustrating) weight guessing game. LG gram products are a feat of engineering and design, providing the ease of portability without sacrificing one gram of performance. The incredible LG gram 17 model manages to squeeze a 17-inch display, 10th Generation Intel^®Core™ processor, 80Wh battery and up to 24GB of memory in a package that only weighs 1,350 grams.

A hold-your-breath juggling demonstration served as compelling proof that the LG gram is lighter than ever, and sacrifices nothing in reliability, boasting a high-quality build that easily meets the U.S. military’s MIL-STD-810G standardfor durability.

The LG gram Carnival also provided an opportunity to show off the speedy performance and stunning visuals of the sleek and slender laptops. With Iris^®Plus graphics onboard, the LG gram delivers crisp, clear images without flickering, blurring or stuttering. Whether you’re playing an intense, fast-paced game or editing 4K video, everything is sublimely smooth when displayed on these take-anywhere solutions.

For the event finale, to demonstrate the flexibility offered by LG gram – to do whatever you want, wherever you want – a Lollipop Lyra aerialist performed a series of mesmerizing acrobatics whilst deftly balancing one of LG’s light-as-air laptops as part of the act.

Recreating the amusing atmosphere of a Carnival as a springboard to launch the LG gram laptop series in Canada, the LG gram Carnival delighted and amazed all who attended and proved that LG gram has what it takes to meet the needs of the user who is on-the-go. The combination of power, portability and strength boost productivity and ensure an enhanced entertainment experience on the LG gram, wherever it goes.

Juggler not included.

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According to Britannica, a home appliance is “any of numerous and varied electric, electromechanical, or gas-powered devices introduced mainly in the 20th century to save labor and time in the household.”

By this definition, domestic appliances that require a lot of care would not be very effective appliances. There’s nothing worst than dust and grease build-up for keeping your air conditioner or oven working their best. To ensure that its home appliances maintain optimal performance and over a span of many years, LG is introducing a number of products that are smart enough to take care of themselves. 

Air Conditioner with Robot Inside

Most homeowners never think about how their air conditioner works. Press a button and cold air blows. When there’s no cold air, that’s when they realize that something is wrong. That something is often a dirty filter. A filter caked with dust simply won’t be able to draw warm air out and exchange it for cooler air.

Enter LG Filter CleanBot. This robotic cleaner built into LG’s newest premium air conditioners in Korea^* employs the same technology as LG’s CordZeroThinQ Robotic Vacuum R9 to keep the filter’s surface free of dust. Switching on at 56-hour intervals, the Filter CleanBot allows LG’s air conditioners to keep performing at their best while also saving users from the messy task of manual dust removal.

Safer Drinking Water with Self-sanitizing Purifier

With stories in the news of unsafe tap water, it’s no surprise water purifier sales are picking up all over. But in order to generate the fresh, hygienically-safe supply of drinking water they were designed to deliver, water purification systems need to be well maintained. LG PuriCare™ takes the worry out with a built-in UV LED light that activates automatically every hour to prevent the build-up of contaminants, cleaning and sanitizing the tap to eliminate 99.9 percent of harmful germs. Users can also activate the five-minute sanitizing process manually by pressing the Self Care button.

The Worst Chore in the World

According to this survey of Brits, cleaning an oven was named the least liked household chore, even ahead of cleaning the toilet. While many ovens today have self-cleaning functions, LG’s smart ovens take this to the next level by advising homeowners through the ThinQ app when to clean and which cleaning cycle (Self Clean or Easy Clean) will be most effective in a particular situation. What’s more, LG’s new cooktops provide helpful tips on how to remove cooking debris from its surface, while LG’s latest dishwashers offer no-fuss Machine Clean cycle to eliminate stubborn water spots and grime from the interior.

AI Customer Service for Peace of Mind

LG’s new Proactive Customer Care service is an AI-based solution that assists LG appliance owners in maintaining the health of their compatible product. The service can provide helpful tips on everything from installation to basic maintenance, expedite a technician visit if required, and alert users by smartphone if their appliance is not functioning as expected.

True to its consumer-oriented vision for a better life, LG is always seeking out new and innovative ways to lessen the burden of appliance upkeep. LG understands that designing great home appliances isn’t enough – they have to be easy to care for as well so customers can focus on more enjoyable pursuits such as spending quality time with loved ones. While completely self-maintaining, self-cleaning home appliances may still be years away, LG is working to ensure that its appliances require as little thought as possible to operate and maintain.

And that’s a good thing.

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^* Various models in different capacities and colors including FQ20PADRQN.AKOR

Listening to music, an afternoon spent in the company of friends and family, or a quiet evening alone with a good book or movie are all pastimes that pair nicely with a glass of wine; a drink that has delighted for thousands of years. Those who appreciate a perfectly chilled bottle of wine will appreciate the ability to uncork a bottle that has been perfectly maintained, chilled and aged.

For these oenophiles, LG SIGNATURE Wine Cellar is the perfect companion.

Cellar Door

LG SIGNATURE Wine Cellar is a premium solution boasting precision temperature control, timeless style and a door that swings open with a simple voice command. In advance of its April launch in the UK, LG invited local content creators and lifestyle influencers to its “Cellar Door” event to enjoy one of three immersive activities – each one paired with exclusive wine tasting sessions.

The Old Sessions House, a beautifully restored classical building on Clerkenwell Green in London, was the meeting place for Cellar Door guests. There, the participants were introduced to a selection of fine wines curated by Corney & Barrow, a renowned wine merchant with 240 years’ experience and a long history of serving the British royal family.

Rise & Wine

The first group enjoyed a luxurious morning routine consisting of a 30-minute sound bath and meditation arranged by one of London’s leading sound healers. Sound and sensory healing – the concept of achieving relaxation through a combination of sound and fragrance – has become big news in the world of wellness and has found a very receptive audience in the UK. Following the soothing session, the group was served a delicious, healthy breakfast, perfectly paired with a biodynamic, low-alcohol sparkling wine.

High Notes

The sublime morning experience was followed by an exclusive performance by Benji B, one of the most-respected DJs in the UK and a favorite musical-collaborator of top fashion houses, including Louis Vuitton. The unmistakable sounds of Benji B were complemented by varieties and vintages hand-picked by Corney & Barrow to match the mood of each track.

“I need one of these in my studio!” – Benji B

Just as good music elevates mood, the LG SIGNATURE Wine Cellar enhances ease-of-use with the inclusion of the Auto Lift Draw, InstaView^TM and Auto Open Door features.

The SIGNATURE Salon

To round out the day, LG brought together writer and founder of London’s foremost literary salon Damian Barr, celebrated novelist David Nicholls, and Corney & Barrow’s head buyer Rebecca Palmer, for an intimate discussion on life, literature and wine. As the conversation weaved its way through David’s widely acclaimed novel Us, guests were served with wines and canapés selected to reflect certain passages from the story, matching the personalities of the book’s central characters.

“The Wine Cellar has appeared from the future. It does everything for you except drink the wine.” – Damian Barr

Across each of the unique Cellar Door events, the LG SIGNATURE Wine Cellar showcased its ability to maintain the optimal environment for storing wine.

But, perhaps most importantly, the LG SIGNATURE Wine Cellar supports the creation of a convivial atmosphere, and that can help make the best things in life even better.

By LG U.K. Staff

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