LG Earns AI Management System Certification, Continues to Drive Responsible Innovation

Company Has Established a Comprehensive, Ethically-Responsible
Management System for Its AI-Enabled Home Appliances

SEOUL, Feb. 15, 2024 — LG Electronics (LG) has recently achieved a significant milestone by obtaining the AI Management System (AIMS) certification (ISO/IEC 42001) from the Korean Standards Association (KSA).¹ This certification demonstrates LG’s commitment to prioritizing data security and embracing responsible AI management practices throughout the entire lifecycle of its AI-powered home appliances.

ISO/IEC 42001, a globally recognized standard established jointly by the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC), sets out the essential requirements for governing and managing AI technologies.² AIMS certification validates that a company has not only implemented but also maintains and continuously improves an AI Management System, demonstrating a responsible and ethical approach to developing and utilizing AI-based solutions.

The stringent assessment criteria of ISO/IEC 42001 cover various aspects, including AI policy formulation, risk assessment, risk management, ethical compliance, regulatory responsiveness and transparency in AI management processes.

The acquisition of AIMS certification acknowledges LG’s ongoing and systematic efforts to ensure rigorous control over potential issues related to its AI products and services, including security, fairness, transparency and accountability. Through this certification, LG aims to enhance customer trust and strengthen its competitiveness.

Last year, LG distinguished itself as the first home appliance manufacturer to receive Deep Learning AI Verification, awarded by the independent safety science company UL for its washing machine and dryer. Additionally, LG obtained AI Safety Certification from the Korea Institute of Industrial Technology (KITECH) for the AI functionalities integrated into the LG WashTower.³

LG actively leverages data- and AI-based research and development initiatives to realize the vision of the ‘Zero Labor Home,’ offering users a refreshingly convenient and relaxing smart home experience facilitated by LG’s advanced, AI-driven home appliances and services.

“This certification shows that we have established a comprehensive AI management system and are committed to providing our customers with safe, responsible AI-based solutions for a better life,” said Lyu Jae-chul, president of LG Electronics Home Appliance & Air Solution Company.

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¹The AI Management System certification (ISO/IEC 42001) from the Korean Standards Association is confined to the products produced in LG Smart Park 1, 2 in Changwon, South Korea.
²www.iso.org/artificial-intelligence/ai-management-systems
³The AI Safety Certification from the Korea Institute of Industrial Technology is applied to WashTower model W17NT.

LG’s Holistic Approach to Sustainability at CES 2024

As global attention increasingly focuses on environmental issues and the urgent need to address climate change, sustainability has emerged as a central theme at international trade shows and exhibitions around the world. Paradoxically, however, these events often contribute to significant waste and resource consumption, particularly in the creation of elaborate exhibits.

Recognizing the imperative for change, LG is actively committed to forging a sustainable future, taking concrete steps to minimize carbon emissions associated with its participation in such events. At this year’s CES, the world-renowned consumer electronics and IT exhibition, LG implemented measures to reduce its environmental footprint. A noteworthy move was the decision to transport products and materials from Korea to Las Vegas via sea transportation, amounting to 61 tons out of a total of 138 tons. Excluding newly released products transported by air due to security concerns, this transition to sea transportation stands out for its significantly lower carbon footprint compared to long-distance air transport.

In comparison, the previous year witnessed LG transporting 177 tons of products and materials by air, indicating a substantial year-over-year reduction in carbon emissions. According to the carbon footprint emission factor provided by Korea Environmental Industry & Technology Institute – responsible for overseeing Environmental Product Declarations in Korea – LG’s carbon emissions for this year’s CES are estimated at 821 tons of CO2 equivalent, marking a decrease of over 1,000 tons from the previous year’s 1,857 tons. This translates to a reduction of approximately 40 percent per kilogram during the transportation of products and materials compared to the preceding year.¹

This notable achievement can be attributed to LG’s unwavering commitment to sustainability, evident from the meticulous planning stages of the exhibition. Opting for sea transportation entailed proactive preparations several months in advance, underscoring LG’s dedication to reducing carbon emissions throughout its operations.

Moreover, LG showcased its dedication to environmental stewardship through its exhibitions, notably in the Better Life for All Zone (ESG Zone). The company introduced innovative products like the LG mycup – a tumbler washer – and LG WashCombo™ All-in-One washer-dryer combo with Inverter Heat Pump, capable of running a complete wash and dry cycle in under two hours² while consuming up to 60 percent less energy than a standard, vented dryer model.³ LG also presented various solutions leveraging its home energy platform, an integrated energy solution for promoting sustainability. The combination of LG’s energy storage system (ESS) and air-to-water heat pump system facilitates efficient energy management and utilization by seamlessly integrating the use of renewable energy sources.

Furthermore, LG’s Sustainability Zone highlighted the company’s commitment to creating a circular economy by showcasing products incorporating recycled materials, such as the LG PuriCare AeroFurniture, LG tiiun mini, LG Styler ShoeCase and LG Styler ShoeCare.

In addition, LG unveiled the Universal UP Kit, an innovative approach aimed at enhancing the accessibility of its home appliances to all users. The kit features detachable accessories designed to improve the usability of LG appliances with the goal of ensuring a first-class user experience for consumers of all genders, ages or abilities.

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¹Based on the calculation conducted in accordance with Korea Environmental Industry & Technology Institute standards (ecosq.or.kr/websquare.do#w2xPath=/ui/cer/ic/oh/ICOH110M01.xml&valVl=tabs3&menuSn=20018500).
² Based on independent testing in Wash+Dry cycle with Dryer on Energy Saver mode, 10 lb. load (October 2023).
³60 percent more energy efficient drying – efficiency rating as compared to the requirements for ENERGY STAR® qualification for standard electric dryers. Based on EnergyStar.gov (November 2023).

LG Expands Relationship With Wash to Provide Commercial Laundry Services in North America

An image of Jim Gimeson (CEO of WASH) and Sam Kim (Head of the Home Appliance Division at LG Electronics USA) shaking hands at the contract signing ceremony

Company Will Sell Its Energy-Efficient Washers and Dryers to
America’s Leading Route Laundry Solutions Provider

SEOUL, Feb. 7, 2024 — Commercial laundry technology leader LG Electronics (LG) has expanded its relationship with WASH, one of the largest laundry route businesses in North America. The new agreement enables LG to increase its position in the fast-expanding market for commercial laundry solutions for multi-family housing and university dormitories while bringing end-users the convenience and performance of LG’s energy-efficient washers and dryers.

WASH is a leading B2B laundry service providers in North America, supplying and managing laundry solutions for multifamily properties across the United States and Canada.

Through the new agreement, LG will supply WASH with advanced commercial washing machines and dryers offering ease of use, short cycle times and enhanced fabric care. Together, LG and WASH anticipate satisfying the growing demand for communal laundry facilities in busy housing and campus environments across North America.

LG Commercial Laundry machines, built with the company’s advanced Inverter Direct Drive™ technology, are designed to deliver durability and reliability. The design with the drum directly attached to the motor results in fewer components, reducing the likelihood of needing repairs. These LG ENERGY STAR® certified washers also reduce energy and water consumption and increase overall efficiency,¹ while their proprietary balancing system reduces vibration² for quieter operation.³

“Our cutting-edge laundry solutions will further enhance WASH’s convenient services, delivering more value to customers and end-users,” said Baek Seung-tae, executive vice president and head of Living Solution Business, LG Home Appliance & Air Solution Company. “We will continue to forge partnerships that drive innovation and help people enjoy a better life.”

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¹ Based on energy and water consumption testing of LG commercial washing machine, conducted in accordance with Energy Star standard. It has achieved an energy consumption of 0.076kWh and water consumption of 52.2 liter per cycle (based on use of Energy program/4.08kg of DOE load/DOE J2 testing).
² According to LG’s internal test, the cabinet vibration level of the LG commercial washing machine has achieved below 67μm and no walking occurred, testing with 5kg of actual usage load and horizontal floor. Results may vary depending on the load or usage environment.
³According to LG’s internal test, LG commercial washing machine has achieved the noise level below 57dB, testing with 3.9kg of IEC towel load. Results may vary depending on the load or usage environment.

LG Offers Three-Month Free Trial for Apple TV+ to Smart TV and Lifestyle Screen Owners

An illustration of the promotional image advertising three free months of Apple TV+ available on LG Smart TVs, with a description indicating the promotional period, the applicable models, and the content available through Apple TV+

LG Smart TV Users Gain Free Access to Wide Selection of Apple Originals,
Hit Shows and Feature Films for Limited Time Only

SEOUL, Feb. 6, 2024 — LG Electronics (LG) is offering access to three months of Apple TV+ free to eligible LG Smart TV users in 93 countries.¹ The 3-month free trial is available within the Apple TV app of compatible 4K and 8K LG Smart TVs (2018 models and later), along with lifestyle screen models StanbyME and StanbyME Go. This limited-time offer will be in effect from February 6 to April 30.²

Apple TV+ offers premium series, compelling drama and comedy series, captivating feature films, groundbreaking documentaries, and kids and family entertainment. Apple TV+ offers acclaimed, global hit series such as “Monarch: Legacy of Monsters,” “Masters of the Air,” “Silo,” “Hijack,” “The Morning Show,” “Foundation,” “Slow Horses” and multi-Emmy Award-winning “Ted Lasso,” as well as award-winning Apple Original Films including the ten-time Academy Award nominated “Killers of the Flower Moon,” from Martin Scorsese and historic Oscar Best Picture winner “CODA.”

LG’s industry-leading TVs feature Dolby Vision and Dolby Atmos to deliver superb home entertainment and LG Smart TV users can enjoy Apple TV+ in 4K with Dolby Vision and Dolby Atmos.³ The company’s 2024 premium TVs⁴ are industry first to support both Dolby Vision and Filmmaker Mode, a cinematic experience available with Apple TV+ titles mastered in Dolby Vision.

LG is committed to elevating the viewing experience to a new height by offering an extensive array of content and services, class-leading picture quality and immersive audio. LG Smart TV users can effortlessly tap into the full suite of content and services offered by LG Smart TVs with the versatile and user-friendly webOS platform.

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¹ Available in Australia, New Zealand, Hong Kong, Indonesia, Japan, Malaysia, Philippines, Singapore, Sri Lanka, Thailand, Taiwan, India, Korea, Austria, Belgium, Luxembourg, Netherlands, Czech Republic, Slovenia, Slovakia, Germany, Switzerland, Spain, France, Cyprus, Greece, Italy, Malta, Estonia, Latvia, Lithuania, Bulgaria, Hungary, Poland, Portugal, Denmark, Finland, Norway, Sweden, Ireland, United Kingdom, US, Canada, Argentina, Colombia, Chile, Mexico, Bolivia, Paraguay, Peru, Belize, Costa Rica, Dominica, Dominican Republic, Ecuador, El Salvador, Grenada, Guatemala, Honduras, Nicaragua, Panama, Puerto Rico, Trinidad and Tobago, Venezuela, Brazil, Belarus, Ukraine, Gambia, Ghana, Uganda, Egypt, Armenia, Azerbaijan, Oman, Qatar, United Arab Emirates, Jordan, Lebanon, South Africa, Saudi Arabia and Israel. Additionally available in Bermuda, the Bahamas, the Cayman Islands, Saint Kitts and Nevis, Moldova, Mongolia, Tajikistan, Mauritius, Niger, Guinea-Bissau and Turkmenistan for models ranging from webOS22 to webOS 24.
² Offer ends April 30. Redemption dates for select 12 countries (Bermuda, the Bahamas, the Cayman Islands, Saint Kitts and Nevis, Moldova, Mongolia, Tajikistan, Mauritius, Niger, Guinea-Bissau and Turkmenistan) is from February 20 for TVs running webOS 22 and March 4 for TVs running webOS 23. This offer is available on 2018-2024 LG 4K and 8K Smart TV models, StanbyME, and StanbyME Go in the Apple TV app. Availability of StanbyME and StanbyME Go may vary by region. Valid only for new subscribers to Apple TV+ in your region. Limit one offer per TV and Apple ID. Plan automatically renews at your region’s price per month until cancelled. Requires Apple ID with payment method on file. Payment will be billed to payment method on file and can be cancelled anytime at least a day before each renewal date in your service account settings. Terms and Apple Privacy Policy apply; see the applicable terms at www.apple.com/legal/internet-services/itunes/us/terms.html. Must be the minimum age required in your country and in the country that matches the store front on which you are redeeming the offer. Compatible products and services required. Cannot be combined with other offers providing access to the same service. Apple TV+ is a service mark of Apple Inc.
³ Not all content is available in 4K or 4K HDR. 4K resolution requires a 4K‑capable device. Accessing Dolby Atmos and Dolby Vision features requires a Dolby Atmos and Dolby Vision capable system. Playback quality will depend on hardware and internet connection.
⁴ Dolby Vision and Filmmaker Mode is available on LG’s 2024 OLED TV, QNED TV 90, QNED TV 91 and QNED 99 series. Automatic Filmmaker Mode experience is available on Apple TV+ on LG Smart TV models running webOS 6.0 and later.

Meet LG’s Digital Signage Solutions for Corporate Spaces at ISE 2024

An image of two people talking while looking at different screens

At ISE 2024, LG is unveiling a range of cutting-edge display solutions tailored for corporate environments. The showcase includes advanced, highly versatile products ideal for use in spaces such as meeting rooms, in-house XR studios, corporate rooms and control rooms.

One of the highlights of LG’s exhibition is the LG MAGNIT lineup of Micro LED displays. These displays offer an array of pixel pitch options, ranging from 0.68 to 1.25 millimeters, and come with features dedicated to the installation environments to satisfy the diverse needs of customers from across the corporate world. Standout models include the 136-inch LG MAGNIT All-in-One with 4K resolution – a convenient solution for conference rooms featuring a controller and integrated speaker – and the LG MAGNIT with Detachable Power Supply Unit (PSU), which delivers the security and scale necessary for control rooms. The company is also showing off the specialized Micro LED for in-house virtual production studios, which integrates seamlessly with a host of professional filming equipment.

LG MAGNIT All-in-One for Boardrooms

With a standard size of 136 inches, and available in 4K or 2K resolution, the outstanding LG MAGNIT All-in-One (model LAAA007 or LAAA015) is suitable for use in boardrooms, executive rooms and meeting rooms. The display offers exceptional viewing experiences through outstanding LG Micro LED technology and user convenience thanks to its standardized 16:9 aspect ratio screen and a built-in speaker and controller, while LG’s pre-assembled LED display modules (LDM) help streamline the installation process. The first LG all-in-one LED lineup to feature 4K resolution, the LAAA007 provides ultra-sharp images and crystal-clear text to deliver content clearly and effectively.

Designed with adaptability and ease-of-use in mind, the LG MAGNIT All-in-One has controls and ports – including power, HDMI and USB – conveniently located on the lower screen bezel. This makes it simple to adjust sound and picture settings, and connect to different devices during meetings or presentations. The display also offers Picture in Picture (PIP) and Picture by Picture (PBP) modes, allowing users to present multiple materials simultaneously on its large screen.

LG MAGNIT for Virtual Production

More corporations are now establishing their own virtual production studios, a move that enables them to produce a wide variety of communications content – such as intra-company broadcasts, commercials and CEO presentation films – in house. LG has responded to this trend with the introduction of its Micro LED solutions for virtual production – represented at ISE 2024 by model LBAG015 – which provide seamless integration with cameras, lighting and other filming equipment, and deliver a smooth video-recording process with its high refresh rate (7,680Hz) and high frame rate (23.98 to 120Hz).

The Micro LED for virtual production can be powered by the cutting-edge LED processing platform HELIOS from Megapixel, which enhances the user interface and user experience with features offered by HELIOS such as real-time mapping and color calibration, multi-user control, and precise color control. The structure of LG’s Micro LED solution is engineered to minimize color distortion, preserving image accuracy across a wide viewing angle – a feature that makes the advanced display particularly well-suited for large-screen configurations.

LG MAGNIT displays are designed with the safety of users and the installation environment in mind. LG MAGNIT series has undergone testing, encompassing the surface spread of flame, color consistency from various viewing angles, and electromagnetic compatibility.^*

LG MAGNIT With Detachable PSU for Control Rooms

The LG MAGNIT with detachable PSU (model LSAQ009) is an impressive 163-inch display designed primarily for situation rooms and control rooms in government offices and corporate HQs. It is also an excellent choice for small to medium-sized enterprises that prioritize reliability.

The detachable-PSU design of the LG MAGNIT enables swift and efficient management. In the event of a power supply failure, it can be promptly addressed by simply replacing the PSU, without having to access the rear of the display. In addition to this streamlined design, the LG MAGNIT delivers stunning picture quality. With LG’s Micro LED technology, it produces vivid, high-contrast and highly detailed images with colors that remain true from a wide range of viewing angles.

A company that believes in the value of collaboration, LG is partnering with leading innovators from various sectors to develop a range of customized solutions catering to the specific needs of corporate customers. These collaborative efforts extend to audio and video equipment for conference rooms and other corporate spaces, while LG’s partners include conference solution providers, eavesdropping detection solution provider, studio filming specialists and interior design companies. With its active collaboration strategy, LG is continually broadening its scope of expertise and expanding its lineup of solutions.

In addition to MAGNIT displays for corporate use, LG’s ISE 2024 showcase includes the 171-inch 21:9 LED All-in-One, a 105-inch 21:9 LCD screen optimized for video conferencing platforms. With their 21:9 ratio, these displays are ideal for displaying content and participants’ information during conferences, offering a wide field of view and ample screen space for a seamless conference experience.

The company’s attention-grabbing displays combine outstanding technology and sleek designs, and highlight LG’s sincere and ongoing commitment to delivering cutting-edge solutions that satisfy the needs of diverse businesses.

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^*LG MAGNIT has been validated to meet the ‘surface spread of flame’ classification (BS476 Part 7 Class 1), electromagnetic compatibility (EMC Class B), and for providing color consistency over a viewing angle tested by TÜV Rheinland. Certifications may vary by model.

LG Bootcamp, Nurturing Tomorrow’s Innovators

New employees are one of the most valuable customers of a company and they’re also a key driving force behind its future growth. Recognizing their significance, it’s just common sense for businesses to listen to their voices as much as they listen to what consumers have to say.

In recent surveys conducted in South Korea,* it was found that Gen Zers, in particular, chose ‘Opportunities for Personal Growth’ and ‘Personal Growth and Self-realization’ as key factors for a satisfactory work life. It was clear that demand for self-development at the workplace was growing amongst younger generations. In line with such findings, LG has been running various training programs aimed at promoting the career growth of its new software developers while at the same time seeking to create a productive and strong relationship-bonding corporate culture.

One such program is the recently renamed LG Bootcamp – initially created in 2011 as the No.1 New Software Developer Training Course. The program has evolved to provide training for not only the employees of LG but also other LG Group affiliates. It effectively supports the growth of participants by providing interesting and enjoyable, yet highly demanding missions on a daily basis. The program focuses on emphasizing collaboration over competition and embracing the notion that failure is part of the learning process.

LG Bootcamp is divided into two courses: the Proficiency Course and the Project Course. The Proficiency Course specializes in enhancing basic programming skills to help new developers pass the company’s software programming proficiency test. Successful candidates then progress to the Project Course, where they form teams to work on actual software development projects.

A total of 240 new software developers participated in four Bootcamp sessions this year. In the Project Course of the third session, participants formed 19 teams and were divided into two projects: the Embedded Software Path and Data Science Path. Over a four-week period, these teams diligently worked on their respective projects, and the top two teams from each Path emerged as candidates for the Software Fighter contest – a platform showcasing the most outstanding projects of the entire course.

In the initial presentation round, teams from the Embedded Software Path showcased their projects, focusing on the intricate task of designing and implementing a multi-process operating system kernel based on a simplified operating system design. The first team unveiled ‘My One and Only OS,’ a multi-processing operating system supporting a memory monitoring app, while the second team shared their developmental journey, highlighting the challenges and triumphs of their operating system project.

Subsequently, the Data Science Path teams took the stage for the second round. Their projects revolved around constructing AI models and seamlessly integrating them into embedded boards. The first team introduced ‘Alpi,’ an AI speaker capable of understanding users’ emotions and delivering personalized services, while the second team introduced a unique cloud game facilitating enjoyable turtle-neck correction exercises through facial movements.

The caliber displayed by the new developers during the presentations garnered admiration from the judging panel. Among them, Kwak Jung-ho, head of HE Service Platform Development Division, emphasized that, “in the age of generative AI, the importance of being able to strategize, oversee and identify suitable program applications will rise significantly, surpassing the significance of coding proficiency.”

The event wrapped up with the Ignite session, a program that always marks the end of LG’s Software Developer Conference. During the event, the trainees had the opportunity to showcase their talents on stage. Many of the new employees showed interest in various forms of art, such as singing, playing musical instruments, dancing and sports. The theme of the Ignite session, “Art,” was chosen to highlight the connections and inspiration between technology and art. Two individuals stood out with their impressive breakdance and K-POP composition performances, leaving the audience captivated and inspired in just five minutes.

“The Bootcamp provides an opportunity to explore a spectrum of LG products, including cloud computing, artificial intelligence, metaverse and web 3.0,” said Eom Wi-sang, head of Software Engineering R&D Lab. “I hope you all become developers embraced everywhere by acquiring the ability to trust colleagues and navigate complex concepts.”

While coding is a fundamental aspect of software development, LG Bootcamp recognizes that software developers require a diverse skill set encompassing software knowledge, technical expertise, requirements analysis, communication skills, teamwork and creativity. Acknowledging the long and challenging journey to becoming a software expert, LG Bootcamp seeks to transform aspiring software developers into seasoned professionals, continuously enhancing their capabilities.

The commitment to the growth of new developers entering the LG Group remains steadfast. LG Bootcamp pledges ongoing development efforts to provide continuous improvement and unwavering support. Observers are encouraged to keep a watchful eye on the transformative journey of LG’s new developers as they evolve into seasoned software experts, propelled by a supportive environment.

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* Survey results from Research Laboratory for the Twenties (link) and Comento (link).

Reinventing The Future: LG’s Latest Digital Signage at ISE 2024

Reinventing The Future: LG’s Latest Digital Signage at ISE 2024

An image of LG’s 118- inch LG MAGNIT TV at Luxury Suite Zone

Company’s Innovative Solutions Enable Customers Across Diverse Industries and
Sectors to Create Seamless Digitalized Spaces That Engage and Inform

SEOUL, Jan. 30, 2024 — LG Electronics (LG) is showcasing its advanced digital signage solutions at Integrated Systems Europe (ISE) 2024 in Barcelona, Spain, from January 30 to February 2. LG will unveil its comprehensive range of display solutions tailored to the needs of retail, corporate, education and hospitality, including its Micro LED, All-in-One LED, Transparent OLED and cloud management platforms.

Inside ISE 2024’s largest booth, the LG MAGNIT lineup of micro LED displays are featured across several zones that demonstrate different usage scenes, including a digitalized control room, meeting space, luxury suite and virtual production studio. The company’s micro LED technology enables large-scale screens that can be tailored to meet customers’ specific demands and installation environments. In addition to outstanding picture quality with stunning color accuracy across a wide viewing angle, LG’s micro LED tech has undergone rigorous testing for surface flame spread and electromagnetic compatibility.

Ideal for conference rooms, LG MAGNIT All-in-One features easy-to-access, front-mounted controls, integrated speakers and a controller for convenience and simplicity. LG’s Micro LED solutions for corporate control rooms boast large screens and continuous monitoring capabilities, while LG MAGNIT for virtual production studios delivers accurate image reproduction and compatibility with various filmmaking equipment. LG’s Micro LED displays for luxury suites leverage the α (Alpha) 9 AI processor to provide mesmerizing viewing experiences and content-optimized picture quality.

LG’s 1,728-square-meter booth also presents ‘Kinetic LED’ for diverse settings such as shopping malls and airports. The striking installation comprises a kinetic screen measuring 3,670 x 6,100 millimeters and several large-size LED Fine Pitch (model LSBC019) displaying vibrant digital art that moves in sync with atmospheric music.

The Luxury Suite offers exclusive cinematic viewing experiences with the 118-inch LG MAGNIT and 49-, 55- and 65-inch UHD signage solutions featuring new art gallery-inspired picture-frame bezels (offered in three elegant colors). With Apple AirPlay, guests can stream content to LG Hotel TVs, right from their iPhone or iPad, whether it’s to watch movies and shows from their favorite apps or share what’s on their Apple devices, including photos, personal videos, games and more. Guests simply scan a unique, on-screen QR code after checking in to privately and securely pair their iPhone or iPad directly to the TV in the room for the duration of their stay.

The Corporate Zone highlights three LG MAGNIT displays: one perfect when filming CEO speeches or commercials, another that has a detachable power supply unit for use in control rooms, and the All-in-One model with embedded controller and speakers for meeting rooms. Also on show are the newly-introduced 21:9 aspect ratio, 171-inch LED All-in-One and 21:9, 105-inch LCD signage, which work well with widescreen video-conferencing platforms. These signages are also compatible with integrated solutions from LG’s partners to meet user-specific needs.

In the Retail Zone, visitors can explore solutions that enhance the shopping experience and generate advertising revenue for store operators. LG’s various digital signage for retail boutiques, restaurants, bakeries and cafes include the 79-inch Stretch LED signage, ideal for showing brand content; Transparent OLED, which serves as a digital menu board; and LG Kiosk, which provides a convenient self-service option. The company is also illustrating the ease of selecting and playing in-store advertisements through LG DOOH Ads’ Programmatic AD feature, which optimizes advertising content according to customers.

With its thin bezels, the new 55-inch modular Transparent OLED allows for an NxN-format ‘video wall’ installation that serves as an open partition while engaging shoppers. Also, LG’s double-sided LED-LCD signage (86-inch LED and 75-inch LCD) shows off the compelling possibilities for simultaneously delivering advertisements to in-store visitors and passersby. This space also demonstrates the space-efficiency and versatility of the 37-inch stretch, and 30- and 55-inch vertical Transparent OLED displays.

The Education Zone features a digital classroom equipped with LG CreateBoard – interactive digital boards (55 to 86 inches). Educators can easily load classes through its web browser and give students access via QR codes. An excellent choice for university film programs, the integrated solution for virtual production includes LED screens for displaying digitally-rendered backgrounds, LG CreateBoard for writing and OLED displays for reviewing video footage.

To enhance the customer experience, LG offers various cloud-based software solutions that facilitate the efficient management of its cutting-edge digital displays. The integrated LG Business Cloud platform lets users explore, subscribe to and manage the cloud solutions available for LG digital signage and commercial TVs. Visitors can also check out LG SuperSign Cloud, which enables content creation and distribution for digital signage, the hospitality-enhancing LG Pro:Centric Cloud and the LG ConnectedCare remote management solution.

What’s more, LG unveils its commercial display security system, LG Shield, to respond to more sophisticated cyber threats emerging from AI. LG Shield operates under webOS to protect against security threats, safeguarding central servers, apps and operating systems. Its security performance completed a global common criteria evaluation and has been granted EAL 2 certification and ISO/IEC DIS 18974.

“At ISE 2024, LG’s digital signage, cloud management platforms and collaborations with professional partners across diverse industries reveal an unmatched ability to deliver integrated solutions optimized for a wide variety of spaces,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Business Solutions Company. “We will continue to provide customer-focused smart life solutions that open up new and exciting ways to connect, engage and create.”

LG’s latest digital signage solutions will be on display in Hall 3 (Stand 3K 100) of Fira Barcelona’s Gran Via conference center from January 30 to February 2. To learn more about LG’s digital signage solutions on show at ISE 2024, visit www.lg-informationdisplay.com/ise2024.

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LG Guggenheim Award Recipient Stephanie Dinkins Presents Demo of Latest AI Artwork in Progress

A photo of two women are talking into a microphone as they observe Dinkins' latest works on display at ‘Late Night X Stephanie Dinkins'

Dinkins, One of Time Magazine’s 100 Most Influential People in AI, Showcases Her
Latest Art on LG OLED at the Guggenheim’s ‘Late Shift’ Event

SEOUL, Jan. 29, 2024 — Stephanie Dinkins presented three of her latest works in progress at ‘Late Shift x Stephanie Dinkins,’ an after-hours public program held at the Solomon R. Guggenheim Museum in New York City on January 25. Pushing the boundaries of artistic creation with her use of AI, Dinkins is the first inaugural recipient of the 2023 LG Guggenheim Award that celebrates artists breaking new ground in technology-based art and one of Time magazine’s 100 Most Influential People in AI.

AI is integral to Dinkins’ artistic practice and vision, as she investigates ways to make AI more accessible and inclusive. She raises important questions like “What does AI need from you?” to make a point that AI needs to develop a more well-rounded perspective that better reflects the real-world. Her projects shed light on how AI can tend to have the mindset of the majority, easily overlooking and further ostracizing those living in the grey area of society. Through her thought-provoking interactions with AI made into art, Dinkins bridges the gap between art and technology to advocate for positive change.

Her works in progress presented at Guggenheim invite the audience into the narrative of helping AI grow in social values such as care and attentiveness. Named ‘’Not the Only One Avatar image 2023 brain (N’TOO),’ ‘The Stories We Tell Our Machines,’ and ‘WisdomBot,’ Dinkins’ works build on the interaction between AI displayed on LG OLED screens and the audiences. Again, the artist pinpoints that we all have something to contribute in shaping how AI understands the world.

The ongoing theme for the ‘LG Guggenheim Art and Technology Initiative’ has been the symbiosis between technology and art where each inspires the other to explore new paths. Dinkins’ presentation of her recent works comes at a timely juncture. LG Electronics recently made a bold move during CES 2024, naming AI as the company’s focal point for the year and redefining it as ‘Affectionate Intelligence.’

LG and Guggenheim are joining hands to support more artists creating new technological and artistic expressions. Last year, Dinkins became the first inaugural recipient of the LG Guggenheim Award, a five-year multifaceted collaboration designed to research, honor and promote artists working at the intersection of art and technology.

“I am excited to have activated the Guggenheim’s rotunda as a machine learning laboratory, sharing works in progress that highlight the imperative,” said Stephanie Dinkins, LG Guggenheim Inaugural Awardee. “These works in progress inform AI systems with a broad spectrum of ideas, wisdoms, cultural touch points and stories that have sustained our communities for millennia.”

“As audience members willingly engaged with artificial intelligence entities in this unique event, their interactions served as valuable contributions,” said Noam Segal, LG Electronics Associate Curator. “These contributions, coined by Stephanie Dinkins as ‘Data Gifts’, play a crucial role in enriching the AI’s learning datasets, particularly in filling gaps where information, historical knowledge or intricate concepts are absent.”

“LG Electronics believes in technology inspiring art,” said Kate Oh, Vice President of the Brand Communication Division at the LG Home Entertainment Company. “We are privileged to provide LG OLED as a tool that, in turn, inspires artists to pioneer new paths and reach for boundless expression.”

LG and the Guggenheim Museum are committed to working together to identify and celebrate artists pushing the envelope of technology-based art. To follow the journey, please visit LG’s official website for the LG Guggenheim Art and Technology Initiative.

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LG’s ‘Hack for Heat’ Finale Points to Exciting, Sustainable Future for HVAC

Company Empowers Young Talent in Europe
to Reimagine HVAC for a Better Tomorrow

SEOUL, Jan. 26, 2024 — LG Electronics (LG) announces that the grand finale of its first-ever heating, ventilation and air conditioning (HVAC)-themed student hackathon, Hack for Heat, will take place on January 26 at the LG office in Courbevoie, France. The groundbreaking event will see talented youth from across Europe competing in teams to help redefine the future of HVAC and create a better tomorrow for all.

LG is a company that understands the importance of transitioning to low-carbon heating systems and is fully committed to supporting the EU’s Green Deal. In line with this commitment, LG offers efficient and sustainable HVAC solutions. As part of efforts to foster the next generation of HVAC innovators and help bring about positive change, LG organized the Hack for Heat hackathon, inviting students to apply their passion and unique ideas to three key challenges facing the HVAC industry:

HACK HEAT FOR DESIGN: Redefining HVAC design to seamlessly integrate into urban landscapes, with a focus on aesthetics, size and cost.
HACK HEAT FOR PLANET: Creating ‘zero carbon’ heat pump systems while addressing aspects of the supply chain.
HACK HEAT FOR USERS: Crafting engaging educational content to connect with consumers and spread awareness about LG’s commitment to sustainable development solutions.

The Hack for Heat grand finale will feature six teams representing Spain, Portugal, the U.K., Hungary and France. Each team will have the opportunity to present their projects to a jury comprising LG executives from various business units. The winning team will be rewarded with an all-expenses-paid trip to Seoul, South Korea, where they will have the chance to immerse themselves in the local culture, explore the city’s renowned landmarks and enjoy an exclusive tour of LG headquarters.

Open to the public and media, the Hack for Heat finale will be held at Workstation, 25 Quai du Président Paul Doumer, Courbevoie, France, on January 26 from 8:30 to 15:30 (CET). Registration is required and can be completed on the event’s LinkedIn page.

“Hack for Heat reveals LG’s strong commitment to innovation and firm belief in the power of young talent to shape the future of HVAC,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “We are thrilled to welcome the unique ideas of these passionate, young innovators, and look forward to seeing how their contributions will transform the industry and make people’s lives better.”

For more information about the event, visit www.lg-hackforheat.com/en/challenges/2023-edition.

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LG to Showcase LG Business Cloud at ISE 2024

Image of LG Business Cloud connected with LG digital signages in 3 different places

Suitable for Both Small Businesses and Large Enterprises, New Cloud-Based Platform
Streamlines Management of LG Digital Signage Solutions

SEOUL, Jan. 26, 2024 — LG Electronics (LG) is set to unveil its innovative cloud solution platform, LG Business Cloud, at Integrated Systems Europe (ISE) 2024. The convenient, new platform allows business customers to browse and subscribe to LG digital signage cloud solutions and manage them all remotely. LG Business Cloud is compatible with multiple LG digital signage lineups including Micro LED displays, commercial TVs, Transparent OLED Signage and LED displays.*

LG Business Cloud enables customers to establish a commercial cloud solution for their LG digital signage with a straightforward, one-time sign-up process. Along with eliminating the need to browse several different pages, submit inquiries and engage with sales representatives, the new platform offers educational videos (from beginner to expert level) catering to diverse business needs and explaining how to get the most out of LG’s specialized cloud offerings. Additionally, the structure of LG Business Cloud enhances user convenience, allowing for customer inquiries to be addressed directly on the website.

The platform includes the LG SuperSign Cloud digital signage content management solution (CMS) and LG Pro:Centric Cloud, the company’s hotel TV-focused CMS. These solutions give users the flexibility to customize content (e.g., welcome messages, facility information and promotions) displayed on their LG digital signage and to set up display schedules. Also on LG Business Cloud is the LG ConnectedCare remote management solution, which actively monitors the performance/condition of LG signage and promptly sends email notifications if unexpected events are detected. Additionally, LG ConnectedCare lets users remotely adjust various signage settings, such as screen brightness and volume.

The versatile Business Cloud platform enables users to explore all of LG’s cloud solutions and experience them firsthand by taking advantage of the trial licenses on offer. Once customers have selected the LG cloud solution they wish to subscribe to, they can configure the duration of the relevant license agreement and easily activate the license post-purchase. What’s more, LG Business Cloud places no restrictions on the number of devices that customers can use to access it; empowering businesses of all sizes, from small enterprises to corporate giants, to manage their signage displays more efficiently.

Furthermore, LG Business Cloud boasts a user-friendly interface that makes it accessible for users of all levels. Users can monitor the status of connected LG digital signage in real-time, and enjoy the efficiency of effortless remote control. Customers can take advantage of remote control functions such as on/off and reboot, as well as a dashboard feature that enables them to easily check signage operating status.

In addition, the partner solutions offered through LG Business Cloud also include media art applications that grant users access to a variety of dynamic artwork, and service applications that deliver real-time weather, flight and local tourism information.

A valuable tool for retail, corporate and public sector clients, LG Business Cloud is a one-stop solution for comparing, subscribing to and managing LG digital signage cloud solutions. It consolidates an array of related services and functionalities to elevate the overall customer experience, and will eventually encompass additional product categories to deliver even greater value and convenience.

At CES 2024, LG CEO William Cho highlighted the B2B business as LG’s new growth engine, noting that the company will expand its product portfolio to include even more innovative, customer-driven solutions. Following last year’s successful launch of the home solutions business, which combines subscription services with smart home appliances, LG plans to use the same model (seamlessly integrated services and hardware) to grow its B2B solutions business.

“LG Business Cloud is a dedicated platform that simplifies the management of LG digital signage cloud solutions for businesses of all sizes,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Business Solutions Company. “LG is a total solutions provider, offering innovative commercial signage displays and convenient, time-saving management software that enhance the customer experience.”

LG Business Cloud will be on show at ISE 2024 in Hall 3 (Stand 3K 100) of Fira Barcelona’s Gran Via conference center from January 30 to February 2 and is scheduled to launch in the first quarter of this year. The ability to purchase solutions from within LG Business Cloud will be available initially in North America before expanding to other markets around the globe, including South Korea and Europe.

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* Applicable to digital signage products equipped with LG webOS version 6.0 or above.

LG Announces 2023 Financial Results

A picture of LG Twin Towers in the daytime

Highest Annual Revenue in History With Home Appliance and
Vehicle Components Showing Growth for Eight Consecutive Years

SEOUL, Jan. 25, 2024 — LG Electronics Inc. (LG) announced its financial results for the year 2023, disclosing a consolidated revenue of KRW 84.2 trillion and an operating profit of KRW 3.55 trillion. This marks the third consecutive year of achieving record-breaking annual revenue. The operating profit is also solid, approaching levels seen during the prior period of pent-up demand.

Despite challenging external factors such as an economic slowdown and reduced demand, LG’s core business of home appliances and the burgeoning vehicle components business have demonstrated remarkable resilience, maintaining continuous growth for eight consecutive years. The combined revenue of these businesses exceeded KRW 40 trillion last year, a substantial increase from KRW 18 trillion in 2015. Over the same period, the proportion of these two businesses in the total revenue has risen from 32.5 percent to 47.8 percent.

The performance is attributable to LG’s strategic efforts to enhance its business portfolio. The company successfully expanded its B2B business by identifying market turning points early on and integrated new business models, including subscription services, into existing frameworks. Furthermore, LG’s innovative content and service business model, leveraging its extensive user base of hundreds of millions of products globally, has also contributed to securing robust profitability.

Looking ahead, LG is committed to a continual transformation from a mature business-oriented structure to a future growth-oriented one. In this year, the company will concentrate its capabilities on breaking through limits to maximize its business potential. Guided by the newly established Overseas Sales & Marketing Company, LG will strive for additional growth and expanded product coverage, particularly in emerging markets where there are greater growth opportunities.

The LG Home Appliance & Air Solution Company achieved an annual revenue of KRW 30.14 trillion, marking eight consecutive years of growth and ushering in the era of KRW 30 trillion. Introducing new business models including subscription services and expanding the B2B share in areas such as HVAC, components and built-in solutions contributed to this growth. The operating profit recorded an increase of over 76 percent compared to the previous year, reaching KRW 2.08 trillion.

In the coming year, the Company will accelerate a shift in its business model towards future readiness, including Direct-to-Consumer initiatives. It aims to expand the deployment of home appliance operating systems and extend subscription services to international markets. Additionally, there will be a swift progression in building smart home solutions that reflect the value of “Zero Labor Home.” In terms of products, the Company will seek to maintain its strategic approach of solidifying the premium leadership of key products, such as washing machines and refrigerators, while swiftly expanding region-specific lineups. To sustain continuous growth in the B2B sector, especially in areas like HVAC, the Company plans to strengthen its capabilities by establishing a complete, local business operation that encompasses product development, production and sales, with a focus on the evident electrification trends in regions such as North America and Europe.

The LG Vehicle component Solutions Company achieved an annual revenue of KRW 10.1 trillion and operating profit of KRW 133 billion. In its 10th year since establishment, the Company not only surpassed the KRW 10 trillion revenue mark but also demonstrated eight consecutive years of growth since it began disclosing performance results in 2015. The share of total consolidated revenue has increased to 12 percent. This year, the Company aims to drive both external growth, leveraging a substantial order backlog, and qualitative growth in its operations. In in-vehicle infotainment, the Company is dedicating efforts to secure capabilities in the area of software-defined vehicles in response to the needs of OEMs. Drawing upon its differentiated technology accumulated in the home appliance and IT sectors, the Company will seek to further enhance the in-vehicle customer experience. In the e-Powertrain area, focus will be on strengthening product capabilities and early stabilization of overseas production bases to enhance responsiveness to customer demands. Additionally, in headlamps, there are plans to expand premium product orders while simultaneously improving operational efficiency.

The LG Home Entertainment Company recorded an annual revenue of KRW 14.2 trillion and operating profit of KRW 362 billion. The webOS platform-based content and services business solidified its position as a new source of revenue, showing a significant increase in operating profit compared to the previous year. The revenue slightly decreased amid a relatively slow recovery in demand for premium products like OLED. In anticipation of a progressive recovery in TV demand this year, the Company will seek to strengthen both the top-tier OLED lineup and the QNED lineup, following a dual-track strategy to lead the premium market. Simultaneously, the Company is accelerating its transformation into a media and entertainment powerhouse. In the current year, the webOS platform business is slated for nurturing as a significant revenue-generating venture in the scale of trillions.

The LG Business Solutions Company recorded an annual revenue of KRW 5.4 trillion and operating loss of KRW 42 billion. The revenue saw a slight decrease compared to the previous year due to delays in IT demand recovery and reduced investments from key enterprises. Increased investments in future growth areas such as robotics and electric vehicle charging had an impact on profitability. In this year, the Company is positioning itself with a competitive lineup of IT products, including gaming monitors and the LG gram Pro, and will actively seek to find business opportunities targeting distinct verticals such as government agencies and schools. As a leader in LG’s B2B business, it aims to accelerate the shift from supplying single products to integrating and providing adjacent solutions. With a significant proportion of new businesses within the organization, investments will be prioritized for future preparations rather than short-term management performance.

Earnings Conference and Conference Call

LG Electronics will hold a Korean / English conference call on January 25, 2024, at 16:00 Korea Standard Time (07:00 GMT/UTC). Conference call participants are instructed to pre-register online to receive a private PIN. To participate in the conference call, dial +82 31 810 3130, enter passcode 6418# and then the PIN. The corresponding presentation file will be available for download at the LG Electronics website before the call.

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LG’s Commitment to Innovation Is Recognized With Numerous Awards at CES 2024

An image of the new LG transparent OLED T

LG Continues Long-Standing History of Honors at World’s Preeminent Consumer
Technology Show With More Than 200 Awards & Accolades

SEOUL, Jan. 25, 2024 — At this year’s CES^®, LG Electronics (LG) was honored with more than 200 awards and recognitions for a wide range of innovations and technologies across the home appliance, home entertainment and B2B categories.

The LG SIGNATURE OLED T – the world’s first 4K wireless transparent TV – led the way with countless honors as the Best TV or Best in Show from a wide range of press outlets.

With LG’s reputation as the global leader in OLED technology – the company continues to assert its dominance at CES, taking home the industry’s top awards and honors for its latest OLED TV lineup including the aforementioned LG SIGNATURE OLED T and the LG OLED evo M4, G4 and C4 TVs. Utilizing the wireless technology introduced in last year’s M3 TV, LG’s 77-inch LG SIGNATURE OLED T is considered the next step in the evolution of OLED TV technology and was honored by major tech publications including CNET, Digital Trends, TechRadar, Tom’s Guide, Forbes, The Verge, Wirecutter, PCMag and Mashable.

The LG OLED evo series featuring a new 144Hz refresh rate and LG’s Alpha 11 AI processor was also applauded by CNET, TechRadar Pro, PCGamer and BGR. Additionally, Digital Trends highlighted the LG UltraGear OLED gaming monitor 32GS95UE in its lineup of best monitors seen at CES 2024 noting its one-of-a-kind ability to toggle between 4K at 240Hz and FHD at 480Hz with the press of a button.

LG also garnered accolades from top publications such as USA Today and Tom’s Guide for its new LG WashCombo™ All-in-One with HeatPump™ Technology. Marking LG’s commitment to a greener world – the new Wash Combo uses 60 percent less energy than a vented model.*The cutting-edge home appliance was widely recognized for its compact ventless design and ability to complete a wash-and-dry cycle in under two hours.

Named as a winner of Reviewed’s Accessibility Awards for CES 2024 – LG’s Universal UP Kit – a collection of innovative home appliance accessories and add-ons embracing universal design has been crafted to enhance usability for individuals facing physical challenges. It was also recognized in Apartment Therapy’s Best Home Design Products from CES 2024.

From the Consumer Technology Association’s (CTA) CES Innovation Award program alone, LG won 34 CES Innovation Awards including two Best of Innovation Awards given to the LG 4K Transparent OLED T and the 83-inch 4K OLED Zero Connect TV (M4).

Highlights from LG’s over 200 awards and recognitions earned at CES 2024 include:

LG SIGNATURE OLED T (77-inch)

CNET: Best TVs of CES 2024
Digital Trends: Top Tech of CES 2024 Awards
PCMag: The Biggest (and Coolest) TVs at CES 2024
Engadget: Best of CES 2024
Reviewed: The Reviewed Awards: CES 2024 – Home Theater
TechRadar: Best Gadgets of CES 2024 – Best TV
The New York Times: Wirecutter: Best of CES 2024
Tom’s Guide: Best of CES 2024 Awards – Best Design
The Verge: The Verge Awards at CES 2024 – Best in Show
CNN Underscored: Best of CES 2024 – Best TV
NBC News: Best of CES 2024
Fox News: Top 10 Tech of CES 2024
The Hollywood Reporter: Best of CES 2024 – Best OLED TV
Variety: Best of CES 2024 – Best 4k TV
Popular Science: Best New Gadgets and Tech from CES 2024
Rolling Stone: Best of CES 2024

LG OLED TVs (M4, G4, C4 and B4)

Tom’s Guide: Best TVs of CES 2024 – LG OLED evo G4
Reviewed: The Reviewed Awards: CES 2024 – LG OLED evo G4
TechRadar Pro: 2024 Pick Awards – LG OLED evo M4
Tech Advisor: Best of CES 2024 – LG OLED B4
Gear Patrol: Coolest TVs and Monitors Revealed at CES 2024 – LG OLED evo G4, C4, and OLED B4

LG QNED TVs

Tom’s Guide: Best TVs of CES 2024 – LG 98 inch QNED TV
Residential tech today: CES 2024 Reflections and Superlatives – LG 98 inch QNED TV

LG gram Pro Laptops

Digital Trends: Best and Most Exciting Laptops at CES 2024 – LG gram Pro
Inverse: Best Laptops Announced at CES 2024 – LG gram Pro 2-in-1
Laptop Mag: Best of CES 2024 – Best 2-in-1: LG gram Pro 2-in-1
Live Science: CES 2024: Best Laptops for Coding & Programmers – LG gram Pro 2-in-1

LG CineBeam Qube Projector

PCMag: Best of CES 2024 – Best Projector
WIRED: Best of CES 2024 – Best Home Theater
Gizmodo: Best, Coolest, and Weirdest Gadgets at CES 2024
Yanko Design: Best of CES 2024

LG UltraGear OLED Gaming Monitor

Digital Trends: Best Monitors of CES 2024
Inverse: Most Eye-Popping Gaming Monitors from CES 2024
The Shortcut: The Shortcut CES 2024 Awards
Windows Central: Best of CES 2024 – Best Gaming

LG WashCombo™ All-in-One with HeatPump™ Technology

Reviewed: The Reviewed Awards: CES 2024
Tom’s Guide: Best Smart Home Gadgets of CES 2024 – Best Smart Appliance
Tom’s Guide: Best of CES 2024 – Best Home Appliance
Good Housekeeping: Coolest Gadgets at CES 2024

LG Smart Home AI Agent

Reviewed: CES 2024 – Top 9 New Gadgets You Need To See
Mashable: The Best of CES 2024
The Washington Post: The Best (and Strangest) Tech We Found at CES 2024
T3: Best of CES 2024 Awards – T3’s Top Tech from This Year’s Show

For more information on LG’s CES 2024 awards and honors and additional information about LG’s products announced at CES, please visit LG Newsroom.

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^*60% more energy efficient drying – efficiency rating as compared to the requirements for ENERGY STAR® qualification for standard electric dryers. Based on EnergyStar.gov (November 2023).

Bringing Good Vibes to Australia via ‘Life’s Good With Optimism’ Campaign

Unveiled globally as a pivotal step in LG’s brand reinvention, the ‘Life’s Good with Optimism’ campaign is a vibrant celebration of a rejuvenated brand persona. Presenting a more dynamic and youthful brand identity, it encourages customers to approach life with optimism amid global uncertainty. LG has passionately aspired to share the revitalised brand philosophy and personify the essence of Life’s Good, while empowering people to find positivity in their everyday lives.

Following the global launch of the campaign in 2023, LG Australia celebrated the campaign with a series of media activities and a celebration with employees at its new Australian offices in Parramatta, Sydney. The company showcased how the recognisable Life’s Good slogan, first coined in Australia in 1999 as a reflection of the Aussie zest for life, inspires the next generation to embrace life with bravery.

LG collaborated with campaign ambassador and renowned musician turned athlete Cody Simpson, whose journey embodies the characteristics of brave optimism, overcoming challenges and defying expectations. Ahead of the celebrations, Cody Simpson spoke with Channel 7 Sunrise and News Corporation about the campaign and his story of being an ambassador and approaching life with positivity, in a bid to carve his own path. Sunrise ran a week-long LG product giveaway with the LG StanbyME, LG TONE earbuds and LG gram – innovations that align with the wants and needs of young Australians.

Prior to his interview, Cody participated in an inspiring panel discussion at the Life’s Good with Optimism celebratory, hosted at LG’s new Australian office. Livestreamed from his training pool on the Gold Coast in Queensland, Australia, Cody was joined by author and artist Emma Carey and LG Australia Marketing Director, Gemma Lemieux, for a discussion about optimism and positivity, facilitated by Australian media personality and Sunrise consumer correspondent Shaun White.

Discussing what is behind the campaign in Australia with Gemma Lemieux, Cody and Emma shared pivotal moments where embracing optimism set them on a path to lead better lives. Media, influencers and LG Australia employees around the country listened to the panel both in person and virtually, where Cody shared more about his late-in-life career change, while Emma talked about her journey of learning to walk again after falling 14,000 feet (about half the height of Mount Everest) in a skydiving accident.

Meanwhile, a Life’s Good reporter circled the local Parramatta area and the LG office interviewing consumers and employees on camera to better understand and uncover what locally are the sources of happiness and optimism for the future.

The Life’s Good with Optimism campaign was not complete without celebrating LG Australia’s employees. Upon arrival to the office, each staff member was greeted with a heart-shaped cookie and at their desk, a red candy apple awaited featuring an optimism affirmation and a red heart-shaped balloon.

In a bid to reiterate the brand-love employees have for LG, they were invited to complete the ‘Optimism Tour’, taking part in a series of activities for their chance to win prizes. From playing giant jenga and shooting a hole-in-one at mini putt-putt to capturing a photo for the ‘Life’s Good Mosaic Mural’ and taking on a colleague in a game of ping-pong, employees had the chance to let their hair down and truly experience Life’s Good.

LG’s Life’s Good with Optimism campaign activation reflected the company’s commitment to positivity, inspiring individuals in Australia and around the world, and creating meaningful influence in challenging times.

To read more about LG’s Life’s Good campaign, visit www.lg.com/lifesgood/.

Contributed by LG Australia

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Enrich Your Everyday Life With LG Lifestyle Screens

Photo of the LG StanbyME Go placed outdoors in a roof top setting

From horses and carriages to cars, airplanes, and now drones and hyperloops, innovations in transportation have consistently reshaped human life, making it easier for people to live life on the go. Meanwhile, the rise of OTT platforms has given people the freedom to watch their favorite content at their convenience, anytime and anywhere. However, limitations persisted in terms of screen devices that wouldn’t allow content to be consumed wherever one may desire, until the debut of the LG StanbyME and LG StanbyME Go.

The StanbyME lineup began with an experimental question posed by a designer at LG’s HE Design Lab: “What if my TV could move to wherever I am, whenever I want to watch it?” This was the moment of curiosity that sparked innovation, transforming and reimagining the TV experience.

From the outset, the designs of the two Lifestyle Screens had to be different, as the LG HE Design Lab team was given the challenge to conceptualize a screen that could be ‘on the go.’ Deviating from the traditional TV design, the team created a product with no complex components visible on the back, featuring a simple frame and minimalist edge stand to maximize space utilization and deliver flexibility that blends into any composition.

With the appearance and functionality of a carry bag, the StanbyME Go is purposefully designed to withstand shock, vibration and chemical reactions, providing unparalleled portability and durability. For a heightened experience with better interaction, the display movement intends to closely match the user’s posture.

Traditionally, portability has not been closely associated with TV products, but LG sought to pioneer versatile lifestyle screens that expand the role of TVs far beyond image broadcasting. The StanbyME and StanbyME Go are companions for everyday life; they can transform into recipe books when cooking in the kitchen, sheet music when playing the piano, and small outdoor movie theaters when camping, reimagining the way users engage with TVs.

When selecting which TV to purchase, the foremost consideration should be how well it fits into your space. With the ability to easily change their location, the StanbyME and StanbyME Go stand out as exceptional choices to set the ideal mood in any space.

Unlocking new possibilities for creating unique mood and experiences, the StanbyME and StanbyME Go offer portability that allows users to carry or position them wherever they desire. Enjoy a movie night in your cozy bedroom, soft music on the terrace of your home café, a workout in your home gym or a celebration message in a party room. With unbounded imagination, the possibilities are endless.

However, why limit your TV experience to the indoors? The StanbyME Go has created new on-the-go entertainment opportunities for outdoor use with its great portability and versatility. The StanbyME Go can serve as a digital campfire for relaxed downtime or transform into a lively board game hub during family road trips. Featuring a turntable skin that enables users to immerse themselves in music and create a relaxing mood on the beach, this all-round lifestyle screen ensures hours of enjoyable entertainment for all.

For more on how the LG HE Design Lab delivers new experiences and enriches your lifestyle with innovative designs, stay tuned to the LG Newsroom.

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* LG StanbyME and LG StanbyME GO are WiFi-enabled models that can be used by connecting to a wireless network.

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