LG's Home Lifestyle Solutions Present Comfort and Convenience at KBIS 2024

LG’s Home Lifestyle Solutions Present Comfort and Convenience at KBIS 2024

An image of the LG Smart Bath and Shower Purifier set up in a bathroom

Company’s Bath Solution, PuriCare HydroTower and System Ironing Deliver
Enhanced Hygiene, Ease-of-Use and Thoughtful Design

SEOUL, Feb. 23, 2024 — LG Electronics (LG) is unveiling a range of home lifestyle solutions at the 2024 Kitchen & Bath Industry Show (KBIS) in Las Vegas, USA, from February 27-29. The company’s latest innovations, including the bath solution, PuriCare™ HydroTower and system ironing, use sophisticated technologies and user-friendly design to elevate and enrich daily living.

Bath Solution for an Enhanced Bathroom Experience
LG is expanding enhanced customer experience to the bathroom, one of the main living spaces in the home, by presenting a bath solution that provides convenience and comfort. LG’s Smart Bath and Shower Purifier offers a refreshing shower experience, delivering clean, purified water through an advanced water filter. The system intelligently monitors water usage and provides timely filter replacement alerts to help facilitate a consistently pure stream of water.

For greater comfort in the shower, LG’s Smart Bath and Shower Purifier leverages thermostatics to maintain the selected water temperature. Its intuitive control unit features a digital display that allows users to see the current water temperature, making it easy to adjust the heat – or coolness – of the water to their satisfaction. LG’s bath solution also includes the Smart Airflower, which supports a comfortable bathroom environment by actively controlling air temperature and humidity. Designed to rapidly circulate air and reduce dampness, the Smart Airflower is equipped with two fans that extract moisture, and one that sends out warm, dry air.

The third part of the bath solution is a versatile smart mirror that serves as a hub for AI-based services, provides helpful content including shower and bath tips for bathroom usage and functions as a conventional mirror.

PuriCare HydroTower for Hygiene, Health and Convenience
The LG PuriCare HydroTower combines cutting-edge air purification and humidification technologies and boasts a stylish, column-type form factor that complements any décor or space. Making its international debut at KBIS 2024, the HydroTower was successfully launched in South Korea last year, where it surpassed 10,000 units sold in only 50 days.

Producing a refreshing, purified mist, the HydroTower maintains a clean water supply and water tank by utilizing advanced tech that removes harmful substances and minerals, and prevents limescale.^1,2 LG’s innovative product heats water to 100 degrees Celsius to halt bacterial growth,³ delivering peace of mind as well as effective humidification. Additionally, the HydroTower is capable of filtering ultrafine dust particles from the air, providing a healthier, more pleasant indoor environment.⁴

Before it commences humidification operation, the PuriCare HydroTower uses steam to cleanse and automatically dry the path that the moisture particles pass through, further boosting hygiene.⁵ LG’s user-friendly design allows for the easy removal and disassembly of components – such as the cover and water tank – for convenient rinsing. What’s more, the product can quickly reach the user’s desired humidity level, providing a robust humidification capacity of 700 cubic centimeters (23.6 ounces) per hour.

All-in-One System Ironing
Technologically advanced yet elegantly simple, LG’s system ironing delivers effective wrinkle management to help users elevate their personal style. A sleek, collapsable ironing board with an integrated steam iron and accessory storage, system ironing generates five-bar high pressure steam – which is five times the pressure of a conventional steamer – to smooth out unwanted creases. The additional steaming power comes from a high-pressure steam generator and from the internal heating system built into the ironing board surface. The high-pressure steam particles produced by system ironing penetrate fabrics to greatly reduce the appearance of wrinkles.

Incorporating two fans that help eliminate moisture from garments, the ‘Styling Board’ works to prevent fabric shrinkage, making it suitable for managing delicate items of clothing. The convenient design of LG’s system ironing offers simple board-height adjustment, a ‘holding’ button that automatically locks the product’s wheels during ironing, and an easy-folding design for hassle-free storage.

“LG is excited to introduce KBIS 2024 visitors to an exceptional lineup of home innovations, including the bath solution, PuriCare HydroTower and system ironing,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to introduce smart life solutions across diverse categories, deeply rooted in our understanding of customer lifestyles, seeking to lead the market through thoughtful innovations for a better life.”

LG’s new home solutions will be on display at the company’s exhibition booth (West Hall #2343, Las Vegas Convention Center) during KBIS 2024 in Las Vegas, Nevada.

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¹ Tested by Korea Textile Inspection & Testing Research Institute (KOTITI) using the HydroTower model HY703RWAA to measure the concentration of substances that cause water hardness (tap water) by comparing post-filter concentration with initial levels, resulting in 99.9 percent of removal of scaling induced by Calcium and Magnesium. Actual performance may vary based on the usage environment.
² Tested by Korea Conformity Laboratories (KCL) using the HydroTower model HY703RWAA to measure filtration performance (residual chlorine in glass), optional filtration performance (water hardness) and dissolution stability. The results demonstrated a 100 percent removal rate for residual chlorine, 100 percent removal of water hardness, and compliance with dissolution safety standards. It is different from filtration for purifying drinking water. Actual performance may vary based on the usage environment.
³Reduces 99.999 percent of harmful bacteria in the water tank. Tested by Korea Textile Inspection & Testing Research Institute (KOTITI) and Korea Testing & Research Institute (KTR) using the HydroTower test model HY703RWAA measuring the number of bacteria (Staphylococcus aureus, Bacilluspneumoniae, Klebsiella pneumoniae) in water under conditions of 20±5 degrees Celsius and 50± 10 percent humidity after the completion of the ‘humidifying water sterilization’ mode. Actual performance may vary based on the usage environment.
⁴ Reduces 99.999 percent of ultrafine dust as small as 0.01 micrometers. Tested by Korea Conformity Laboratories (KCL) using the HydroTower model HY703RWAA to measure the dust removal rate in Clean Turbo Mode under conditions of 23±1.0 degrees Celsius and 50±2.0 percent of room humidity. Actual performance may vary based on the usage environment.
⁵ Tested by LG Internal Lab using the HydroTower model HY703RWAA to measure the weight change of the humidification flow path after one hour of operating Turbo Humidification mode, then stopping the operation (Auto Drying) under conditions of 23±2 degrees Celsius and 50±10 percent humidity. Actual performance may vary based on the usage environment.

LG Reveals New Signature Kitchen Suite Transitional Series at KBIS 2024

An image of the Signature Kitchen Suite Transitional Series wall oven and dishwasher set up in a kitchen

With Advanced Technology and On-Trend Design, Company’s Expanded Range of
Premium Built-in Kitchen Appliances Delivers an Elevated Culinary Lifestyle

SEOUL, Feb. 21, 2024 — LG Electronics (LG) is set to introduce a diverse range of luxurious built-in kitchen packages at the 2024 Kitchen & Bath Industry Show (KBIS), taking place in Las Vegas, USA, from February 27-29. Taking center stage, the company’s new Signature Kitchen Suite Transitional Series appliances – including the Combi Wall Oven, Double Wall Oven and Single Oven featuring cutting-edge Gourmet AI™ technology – boast sophisticated design and intelligent functionality.

Bold Sophistication With New Transitional Built-in Kitchen Package

The arrival of the new Transitional Series built-in kitchen package marks a significant expansion of the Signature Kitchen Suite lineup, which continues to set the standard for elegant simplicity, understated luxury and exceptional quality. Joining the existing Professional Series (Traditional) range, the Transitional Series has been created in response to consumers’ growing preference for transitional and contemporary kitchen design.

Signature Kitchen Suite Transitional Series appliances feature satin stainless steel exteriors with an elegant, velvety matte finish that elevates the kitchen environment. Delivering a chic, minimalist appearance, Transitional Series appliances are equipped with slimmer handles than those found on Professional Series models. The design decision to move away from the use of conventional control knobs also contributes to a sleeker look.

The Signature Kitchen Suite Transitional Series Built-in Kitchen Package on show at KBIS 2024 includes French-Door refrigerators, column refrigerators, column wine refrigerators, dishwashers, wall ovens and more. The breadth of the brand’s built-in offerings demonstrates a firm commitment to providing consumers with a wide range of premium products to help them complete their dream kitchen.

Enhanced Cooking Experience With Advanced Gourmet AI Technology

Debuting at this year’s exhibition, Signature Kitchen Suite’s Gourmet AI-equipped Wall Oven lineups deliver an enhanced culinary experience. The company’s innovative Gourmet AI technology is able to identify ingredients the user has on hand and can automatically suggest optimal recipes from 80 auto cook options. Thanks to the oven’s built-in high-definition camera, users can remotely monitor what they’re cooking via the ThinQ™ app. LG’s intelligent camera enables features such as time-lapse recording and the ability to capture photos and share them online. Additionally, the inclusion of ThinQ Care means users get to enjoy continuous feature upgrades throughout the life of their oven.

Another high-performance Signature Kitchen Suite innovation, the Steam-Combi convection oven seamlessly integrates steam and convection cooking functionality for outstanding gourmet results. The Steam-Combi convection system ensures fast and even cooking, using the natural properties of steam to help maintain the taste, texture and appearance of food. Without requiring any preheating, the oven’s steam sous vide mode allows for the creation of delectable dishes that are moist and tender on the inside and crispy and flaky on the outside.

What’s more, Transitional Series ovens boast LG’s distinctive and highly convenient InstaView™ window, enabling users to see inside without having to open the door.

Wide Range of Premium Kitchen Lineups for Diverse Culinary Lifestyles and Spaces

Other Signature Kitchen Suite innovations featured at KBIS 2024 include 48-inch panel ready kitchen appliances that can be color coordinated to match existing cabinetry, and a streamlined 36-inch French-Door refrigerator designed for smaller spaces. LG’s diverse range of ultra-premium built-in solutions offers each customer the opportunity to create a kitchen that truly embodies their personal style and meets the needs of their own unique culinary lifestyle.

“Through the expansion of the Signature Kitchen Suite lineup with the new Transitional Series, and the introduction of Gourmet AI-equipped Wall Ovens, LG is strengthening its position in the luxury built-in market and reaffirming its technological and design leadership,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to cater to consumers’ evolving tastes, providing a diverse range of ultra-premium built-in appliances offering the very best in performance, convenience and aesthetics.”

Visitors to LG’s booth (West Hall #2343, Las Vegas Convention Center) at KBIS 2024 will have the opportunity to experience the full portfolio of LG’s premium kitchen solutions. For more information on Signature Kitchen Suite’s new Transitional Series wall oven lineups, visit www.signaturekitchensuite.com.

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Connecting With Vietnam’s Younger Generation at ‘Another Saigon’

An image of The Curation of Good Life zone with various products

The ‘Doi Moi’ generation,^* known for their social media savvy and drive for upward mobility, exerts a considerable influence on Vietnam’s fast-growing economy. Recognizing the importance of connecting with this demographic, LG has opened the dynamic ‘Another Saigon’ brand experience space in the heart of bustling Ho Chi Minh City.

At Another Saigon, visitors are immersed in four distinct areas that offer a comprehensive experience of the LG brand and its newest products, featuring leading technologies and reflecting the latest lifestyle trends. Moreover, the space showcases charming miniatures of displayed appliances and provides a seamless purchasing experience through QR codes, transforming the customer journey from brand exploration to product acquisition.

The exhibition space is thoughtfully divided into four sections: Hello, LG zone, which underscores LG’s commitment to ESG principles for a Better Life for All; The Curation of Good Life zone, which focuses on Objet Collection appliances and spatial/interior design integration; The Solution of Good Life zone, which seamlessly connects visitors to the online brand shop via product miniatures and QR codes, and introduces the stories of LG’s Core Techs and The Joy of Good Life zone, where LG’s MoodUP refrigerators with color-changing door panels (controllable via the ThinQ™ app) are artfully displayed.

Located on the ground floor of Another Saigon, Hello, LG zone highlights some of the many activities and initiatives LG undertakes globally to foster a sustainable future. This zone also introduces lifestyle solutions such as the LG PuriCare™️ AeroFurniture, Styler™️ ShoeCare and Styler ShoeCase, all featuring components made from environmentally friendly recycled plastics. Visitors can also explore the innovative LG Styler clothing care solution, which gently refreshes garments without the use of chemical-based detergents.

On the first floor, The Curation of Good Life zone serves as a showcase for LG’s premium home appliance lineups like the stellar Objet Collection – including exciting, new products that are yet to be released. Meanwhile, The Solution of Good Life zone on the third floor not only showcases the InstaView™ refrigerator and WashTower™ washer and dryer but also provides insight into LG’s Core Techs for home appliances, such as durable and efficient compressors and motors used in the company’s washers, dryers and air conditioners.

In The Joy of Good Life zone, guests are treated to a visually stunning experience combining immersive videos of natural landscapes and the many different hues of LG’s refrigerator with MoodUP™. The refrigerators’ advanced LED door panels switch colors in sync with LED displays installed around the zone, illuminating the space with a delightful dance of inspiring color. Visitors are encouraged to capture the vibrant display and upload images and videos to share their experiences on social media.

Additionally, Another Saigon reveals LG’s commitment to collaborating with local enterprises to realize a more sustainable future for Vietnam. Courtesy of upcycling design group Dong Dong, visitors can take home an upcycled laundry bag in one of the sophisticated colors from the Objet Collection. What’s more, they can enjoy beverages from Cacao Land, a Vietnamese chain specializing in fair-trade cocoa drinks, and try out exciting video games from VNG Games, Vietnam’s leading game distributor.

Back in South Korea, where the company is headquartered, LG has opened a series of ‘Another Life’ offline experience spaces to offer a welcoming atmosphere while providing customers with exclusive opportunities to interact with and learn about LG’s lifestyle-enhancing products. The first to open was the ‘Another Kitchen’ experience space in 2022, dedicated to the company’s smart, stylish and efficient kitchen appliances. Next came ‘Another Vibe,’ a space focusing on community revitalization in the nation’s lively and always-evolving capital city, Seoul. Last year, the ‘Another House’ experience space was set up to help reinvigorate the local economy by breathing new life into abandoned houses, while ‘Another Style’ highlights the LG Styler as well as the importance of minimizing environmental impact.

Delivering a differentiated brand experience, Another Saigon is enabling LG to form new connections with Vietnam’s young generations. Notably, 86 percent of visitors to the space have been in their 20s and 30s, with the vast majority expressing positive feedback about the energetic and enriching environment LG has brought to Ho Chi Minh City.

Through establishing creative, interactive spaces like Another Saigon, LG continues to engage and connect with young consumers around the world, introducing them to a smarter way of living and sharing its firmly-held belief in a Better Life for All.

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^* Vietnamese citizens born after Vietnam launched its ‘Doi Moi’ economic reforms in 1986.

Experience Future Living at Singapore’s ‘Life’s Good Experience Zone’

An image of the Life's Good Experience Zone with products around

LG Singapore recently hit another important milestone with the opening of the LG Life’s Good Experience Zone. Officially launched in January in collaboration with leading Australian retailer Harvey Norman, this first-of-its-kind space showcases how LG’s latest smart products seamlessly integrate into, transform and revolutionize practically any space. Visitors to the zone can expect to be treated to a first-hand experience of the interconnected world LG’s innovations create.

The celebrations began with a ribbon cutting ceremony where Gerald Chun, managing director at LG Singapore, and Bernice Kwok, chief operating officer at Harvey Norman Singapore, used golden scissors to officially open the space to the people of Singapore and the world.

As part of the celebrations, a team of red lion dancers performed a captivating routine to bring good fortune and wealth to the new space. Afterwards, Gerald Chun and Bernice Kwok were presented with a pair of traditional blessings as a gesture of long-lasting prosperity.

The special guests were then ushered through the showroom on a private tour conducted by LG Singapore’s insightful product team, giving them the very first look at the Life’s Good Experiential Zone and their first experience of how their lifestyle could evolve to the next level as LG’s appliances work in unison with the LG ThinQ™ app.

“We are delighted to collaborate with Harvey Norman to introduce Singapore’s first-ever LG shop-in-shop experience zone, a significant milestone that demonstrates our commitment to innovating shopping experiences,” said Gerald Chun, managing director at LG Singapore. “As visitors witness the debut of various LG products in Singapore, our commitment to innovation is on full display. We invite everyone to join us on our journey to shape the future of home living.”

Offering a sneak peek into the future of living, the LG Life’s Good Experience Zone invites you to witness the seamless integration of LG’s cutting-edge technologies. By exploring such harmonious synergy, visitors can discover a connected ecosystem where all products converge and are intelligently managed on the intuitive LG ThinQ™ app, inspiring them to envision their dream home that elevates daily convenience and quality of life.

Contributed by LG Singapore

LG OLED, the Ultimate Companion for Cinematic Bliss

In a world where every frame tells a story and every sound evokes emotion, LG OLED serves as the ideal movie companion by bringing the immersive experience of the big screen into the comfort of your home.

In recent years, the most discerning cinematic experts, including top directors and colorists, have chosen LG OLED for their next endeavor. For example, Lee Sung Jin, creator of the Netflix series BEEF which claimed three Golden Globes and eight Emmys in 2023, expressed his admiration for LG OLED’s breathtaking picture quality in an interview on LG OLED Movie Club, a community for movie fandoms on Letterboxd.

In this interview, Lee expressed his desire to utilize LG OLED during post-production of his next project, highlighting its true black and precisely calibrated colors that let audiences view his vision exactly as intended. He even recommended films renowned for their striking contrast and abundant colors that look even more extraordinary on an LG OLED TV, including Bong Joon-ho’s Mother, Park Chan-wook’s The Handmaiden and Paul Thomas Anderson’s There Will Be Blood.

Colorists are just as enthused about LG OLED’s endless potential, regarding it as a reliable reference display for the task of color grading. According to a recent interview, Walter Volpatto, an experienced colorist best known for his exceptional work on Green Book, Dunkirk and Star Wars: The Last Jedi, described LG OLED TV as the perfect monitor, proudly stating how he often uses it for client reviews. Leading tech media outlets worldwide have joined industry experts like Walter Volpatto in recognizing the superior viewing experience provided by LG OLED TV’s stunning brightness and exceptional contrast.

To enlighten movie buffs about the cinematic brilliance offered by LG OLED TV, LG is catering to their specific interests. The LG OLED Movie Club Community, which launched on prominent movie review platform Letterboxd, gives critics, tech experts and filmmakers somewhere to exchange their insights and opinions on movies they watched on LG OLED TV with other users. LG also debuted the LG OLED New Currents Award and LG OLED Vision Award at last year’s Busan International Film Festival which acknowledge the brightest up-and-coming and independent filmmakers.

LG OLED continues to garner acclaim from some of the titans of cinema thanks in no small part to its unparalleled AI processor that unlocks visual and audio excellence. At CES 2024, the company unveiled the 2024 OLED evo series with the new α (Alpha) 11 AI processor, which enhances graphics performance by 70 percent and speeds up processing speeds by 30 percent compared to its predecessor for the ultimate movie-watching experience.

Its newest OLED TVs also come with upgraded AI upscaling, which utilizes precise pixel-level image analysis to effectively sharpen objects and backgrounds. Through the power of AI, LG OLED TVs calibrate colors by considering the mood and emotions directors/creators intended to evoke. Besides offering impressive picture quality, AI Sound Pro helps viewers immerse themselves in the onscreen action by providing virtual 11.1.2 surround sound from the TV’s built-in speaker system.

On top of Dolby Vision and Dolby Atmos, LG’s 2024 OLED TVs are the first in the industry to support Dolby Vision Filmmaker Mode to enable exceptional picture accuracy that stays faithful to the creator’s vision.

Filmmakers and colorists consistently praise LG OLED for its exceptional AI processor that unlocks visual and audio excellence, uniquely designed for LG OLED. Committed to providing the most distinctive, true-to-life viewing experiences, LG OLED promises movie enthusiasts worldwide an unparalleled cinematic journey.

To discover even more ways in which LG OLED is changing the game in creative fields such as cinema and the arts, stay tuned to the LG Newsroom.

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LG Earns AI Management System Certification, Continues to Drive Responsible Innovation

Company Has Established a Comprehensive, Ethically-Responsible
Management System for Its AI-Enabled Home Appliances

SEOUL, Feb. 15, 2024 — LG Electronics (LG) has recently achieved a significant milestone by obtaining the AI Management System (AIMS) certification (ISO/IEC 42001) from the Korean Standards Association (KSA).¹ This certification demonstrates LG’s commitment to prioritizing data security and embracing responsible AI management practices throughout the entire lifecycle of its AI-powered home appliances.

ISO/IEC 42001, a globally recognized standard established jointly by the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC), sets out the essential requirements for governing and managing AI technologies.² AIMS certification validates that a company has not only implemented but also maintains and continuously improves an AI Management System, demonstrating a responsible and ethical approach to developing and utilizing AI-based solutions.

The stringent assessment criteria of ISO/IEC 42001 cover various aspects, including AI policy formulation, risk assessment, risk management, ethical compliance, regulatory responsiveness and transparency in AI management processes.

The acquisition of AIMS certification acknowledges LG’s ongoing and systematic efforts to ensure rigorous control over potential issues related to its AI products and services, including security, fairness, transparency and accountability. Through this certification, LG aims to enhance customer trust and strengthen its competitiveness.

Last year, LG distinguished itself as the first home appliance manufacturer to receive Deep Learning AI Verification, awarded by the independent safety science company UL for its washing machine and dryer. Additionally, LG obtained AI Safety Certification from the Korea Institute of Industrial Technology (KITECH) for the AI functionalities integrated into the LG WashTower.³

LG actively leverages data- and AI-based research and development initiatives to realize the vision of the ‘Zero Labor Home,’ offering users a refreshingly convenient and relaxing smart home experience facilitated by LG’s advanced, AI-driven home appliances and services.

“This certification shows that we have established a comprehensive AI management system and are committed to providing our customers with safe, responsible AI-based solutions for a better life,” said Lyu Jae-chul, president of LG Electronics Home Appliance & Air Solution Company.

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¹The AI Management System certification (ISO/IEC 42001) from the Korean Standards Association is confined to the products produced in LG Smart Park 1, 2 in Changwon, South Korea.
²www.iso.org/artificial-intelligence/ai-management-systems
³The AI Safety Certification from the Korea Institute of Industrial Technology is applied to WashTower model W17NT.

LG’s Holistic Approach to Sustainability at CES 2024

As global attention increasingly focuses on environmental issues and the urgent need to address climate change, sustainability has emerged as a central theme at international trade shows and exhibitions around the world. Paradoxically, however, these events often contribute to significant waste and resource consumption, particularly in the creation of elaborate exhibits.

Recognizing the imperative for change, LG is actively committed to forging a sustainable future, taking concrete steps to minimize carbon emissions associated with its participation in such events. At this year’s CES, the world-renowned consumer electronics and IT exhibition, LG implemented measures to reduce its environmental footprint. A noteworthy move was the decision to transport products and materials from Korea to Las Vegas via sea transportation, amounting to 61 tons out of a total of 138 tons. Excluding newly released products transported by air due to security concerns, this transition to sea transportation stands out for its significantly lower carbon footprint compared to long-distance air transport.

In comparison, the previous year witnessed LG transporting 177 tons of products and materials by air, indicating a substantial year-over-year reduction in carbon emissions. According to the carbon footprint emission factor provided by Korea Environmental Industry & Technology Institute – responsible for overseeing Environmental Product Declarations in Korea – LG’s carbon emissions for this year’s CES are estimated at 821 tons of CO2 equivalent, marking a decrease of over 1,000 tons from the previous year’s 1,857 tons. This translates to a reduction of approximately 40 percent per kilogram during the transportation of products and materials compared to the preceding year.¹

This notable achievement can be attributed to LG’s unwavering commitment to sustainability, evident from the meticulous planning stages of the exhibition. Opting for sea transportation entailed proactive preparations several months in advance, underscoring LG’s dedication to reducing carbon emissions throughout its operations.

Moreover, LG showcased its dedication to environmental stewardship through its exhibitions, notably in the Better Life for All Zone (ESG Zone). The company introduced innovative products like the LG mycup – a tumbler washer – and LG WashCombo™ All-in-One washer-dryer combo with Inverter Heat Pump, capable of running a complete wash and dry cycle in under two hours² while consuming up to 60 percent less energy than a standard, vented dryer model.³ LG also presented various solutions leveraging its home energy platform, an integrated energy solution for promoting sustainability. The combination of LG’s energy storage system (ESS) and air-to-water heat pump system facilitates efficient energy management and utilization by seamlessly integrating the use of renewable energy sources.

Furthermore, LG’s Sustainability Zone highlighted the company’s commitment to creating a circular economy by showcasing products incorporating recycled materials, such as the LG PuriCare AeroFurniture, LG tiiun mini, LG Styler ShoeCase and LG Styler ShoeCare.

In addition, LG unveiled the Universal UP Kit, an innovative approach aimed at enhancing the accessibility of its home appliances to all users. The kit features detachable accessories designed to improve the usability of LG appliances with the goal of ensuring a first-class user experience for consumers of all genders, ages or abilities.

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¹Based on the calculation conducted in accordance with Korea Environmental Industry & Technology Institute standards (ecosq.or.kr/websquare.do#w2xPath=/ui/cer/ic/oh/ICOH110M01.xml&valVl=tabs3&menuSn=20018500).
² Based on independent testing in Wash+Dry cycle with Dryer on Energy Saver mode, 10 lb. load (October 2023).
³60 percent more energy efficient drying – efficiency rating as compared to the requirements for ENERGY STAR® qualification for standard electric dryers. Based on EnergyStar.gov (November 2023).

LG Expands Relationship With Wash to Provide Commercial Laundry Services in North America

An image of Jim Gimeson (CEO of WASH) and Sam Kim (Head of the Home Appliance Division at LG Electronics USA) shaking hands at the contract signing ceremony

Company Will Sell Its Energy-Efficient Washers and Dryers to
America’s Leading Route Laundry Solutions Provider

SEOUL, Feb. 7, 2024 — Commercial laundry technology leader LG Electronics (LG) has expanded its relationship with WASH, one of the largest laundry route businesses in North America. The new agreement enables LG to increase its position in the fast-expanding market for commercial laundry solutions for multi-family housing and university dormitories while bringing end-users the convenience and performance of LG’s energy-efficient washers and dryers.

WASH is a leading B2B laundry service providers in North America, supplying and managing laundry solutions for multifamily properties across the United States and Canada.

Through the new agreement, LG will supply WASH with advanced commercial washing machines and dryers offering ease of use, short cycle times and enhanced fabric care. Together, LG and WASH anticipate satisfying the growing demand for communal laundry facilities in busy housing and campus environments across North America.

LG Commercial Laundry machines, built with the company’s advanced Inverter Direct Drive™ technology, are designed to deliver durability and reliability. The design with the drum directly attached to the motor results in fewer components, reducing the likelihood of needing repairs. These LG ENERGY STAR® certified washers also reduce energy and water consumption and increase overall efficiency,¹ while their proprietary balancing system reduces vibration² for quieter operation.³

“Our cutting-edge laundry solutions will further enhance WASH’s convenient services, delivering more value to customers and end-users,” said Baek Seung-tae, executive vice president and head of Living Solution Business, LG Home Appliance & Air Solution Company. “We will continue to forge partnerships that drive innovation and help people enjoy a better life.”

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¹ Based on energy and water consumption testing of LG commercial washing machine, conducted in accordance with Energy Star standard. It has achieved an energy consumption of 0.076kWh and water consumption of 52.2 liter per cycle (based on use of Energy program/4.08kg of DOE load/DOE J2 testing).
² According to LG’s internal test, the cabinet vibration level of the LG commercial washing machine has achieved below 67μm and no walking occurred, testing with 5kg of actual usage load and horizontal floor. Results may vary depending on the load or usage environment.
³According to LG’s internal test, LG commercial washing machine has achieved the noise level below 57dB, testing with 3.9kg of IEC towel load. Results may vary depending on the load or usage environment.

LG Offers Three-Month Free Trial for Apple TV+ to Smart TV and Lifestyle Screen Owners

An illustration of the promotional image advertising three free months of Apple TV+ available on LG Smart TVs, with a description indicating the promotional period, the applicable models, and the content available through Apple TV+

LG Smart TV Users Gain Free Access to Wide Selection of Apple Originals,
Hit Shows and Feature Films for Limited Time Only

SEOUL, Feb. 6, 2024 — LG Electronics (LG) is offering access to three months of Apple TV+ free to eligible LG Smart TV users in 93 countries.¹ The 3-month free trial is available within the Apple TV app of compatible 4K and 8K LG Smart TVs (2018 models and later), along with lifestyle screen models StanbyME and StanbyME Go. This limited-time offer will be in effect from February 6 to April 30.²

Apple TV+ offers premium series, compelling drama and comedy series, captivating feature films, groundbreaking documentaries, and kids and family entertainment. Apple TV+ offers acclaimed, global hit series such as “Monarch: Legacy of Monsters,” “Masters of the Air,” “Silo,” “Hijack,” “The Morning Show,” “Foundation,” “Slow Horses” and multi-Emmy Award-winning “Ted Lasso,” as well as award-winning Apple Original Films including the ten-time Academy Award nominated “Killers of the Flower Moon,” from Martin Scorsese and historic Oscar Best Picture winner “CODA.”

LG’s industry-leading TVs feature Dolby Vision and Dolby Atmos to deliver superb home entertainment and LG Smart TV users can enjoy Apple TV+ in 4K with Dolby Vision and Dolby Atmos.³ The company’s 2024 premium TVs⁴ are industry first to support both Dolby Vision and Filmmaker Mode, a cinematic experience available with Apple TV+ titles mastered in Dolby Vision.

LG is committed to elevating the viewing experience to a new height by offering an extensive array of content and services, class-leading picture quality and immersive audio. LG Smart TV users can effortlessly tap into the full suite of content and services offered by LG Smart TVs with the versatile and user-friendly webOS platform.

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¹ Available in Australia, New Zealand, Hong Kong, Indonesia, Japan, Malaysia, Philippines, Singapore, Sri Lanka, Thailand, Taiwan, India, Korea, Austria, Belgium, Luxembourg, Netherlands, Czech Republic, Slovenia, Slovakia, Germany, Switzerland, Spain, France, Cyprus, Greece, Italy, Malta, Estonia, Latvia, Lithuania, Bulgaria, Hungary, Poland, Portugal, Denmark, Finland, Norway, Sweden, Ireland, United Kingdom, US, Canada, Argentina, Colombia, Chile, Mexico, Bolivia, Paraguay, Peru, Belize, Costa Rica, Dominica, Dominican Republic, Ecuador, El Salvador, Grenada, Guatemala, Honduras, Nicaragua, Panama, Puerto Rico, Trinidad and Tobago, Venezuela, Brazil, Belarus, Ukraine, Gambia, Ghana, Uganda, Egypt, Armenia, Azerbaijan, Oman, Qatar, United Arab Emirates, Jordan, Lebanon, South Africa, Saudi Arabia and Israel. Additionally available in Bermuda, the Bahamas, the Cayman Islands, Saint Kitts and Nevis, Moldova, Mongolia, Tajikistan, Mauritius, Niger, Guinea-Bissau and Turkmenistan for models ranging from webOS22 to webOS 24.
² Offer ends April 30. Redemption dates for select 12 countries (Bermuda, the Bahamas, the Cayman Islands, Saint Kitts and Nevis, Moldova, Mongolia, Tajikistan, Mauritius, Niger, Guinea-Bissau and Turkmenistan) is from February 20 for TVs running webOS 22 and March 4 for TVs running webOS 23. This offer is available on 2018-2024 LG 4K and 8K Smart TV models, StanbyME, and StanbyME Go in the Apple TV app. Availability of StanbyME and StanbyME Go may vary by region. Valid only for new subscribers to Apple TV+ in your region. Limit one offer per TV and Apple ID. Plan automatically renews at your region’s price per month until cancelled. Requires Apple ID with payment method on file. Payment will be billed to payment method on file and can be cancelled anytime at least a day before each renewal date in your service account settings. Terms and Apple Privacy Policy apply; see the applicable terms at www.apple.com/legal/internet-services/itunes/us/terms.html. Must be the minimum age required in your country and in the country that matches the store front on which you are redeeming the offer. Compatible products and services required. Cannot be combined with other offers providing access to the same service. Apple TV+ is a service mark of Apple Inc.
³ Not all content is available in 4K or 4K HDR. 4K resolution requires a 4K‑capable device. Accessing Dolby Atmos and Dolby Vision features requires a Dolby Atmos and Dolby Vision capable system. Playback quality will depend on hardware and internet connection.
⁴ Dolby Vision and Filmmaker Mode is available on LG’s 2024 OLED TV, QNED TV 90, QNED TV 91 and QNED 99 series. Automatic Filmmaker Mode experience is available on Apple TV+ on LG Smart TV models running webOS 6.0 and later.

Meet LG’s Digital Signage Solutions for Corporate Spaces at ISE 2024

An image of two people talking while looking at different screens

At ISE 2024, LG is unveiling a range of cutting-edge display solutions tailored for corporate environments. The showcase includes advanced, highly versatile products ideal for use in spaces such as meeting rooms, in-house XR studios, corporate rooms and control rooms.

One of the highlights of LG’s exhibition is the LG MAGNIT lineup of Micro LED displays. These displays offer an array of pixel pitch options, ranging from 0.68 to 1.25 millimeters, and come with features dedicated to the installation environments to satisfy the diverse needs of customers from across the corporate world. Standout models include the 136-inch LG MAGNIT All-in-One with 4K resolution – a convenient solution for conference rooms featuring a controller and integrated speaker – and the LG MAGNIT with Detachable Power Supply Unit (PSU), which delivers the security and scale necessary for control rooms. The company is also showing off the specialized Micro LED for in-house virtual production studios, which integrates seamlessly with a host of professional filming equipment.

LG MAGNIT All-in-One for Boardrooms

With a standard size of 136 inches, and available in 4K or 2K resolution, the outstanding LG MAGNIT All-in-One (model LAAA007 or LAAA015) is suitable for use in boardrooms, executive rooms and meeting rooms. The display offers exceptional viewing experiences through outstanding LG Micro LED technology and user convenience thanks to its standardized 16:9 aspect ratio screen and a built-in speaker and controller, while LG’s pre-assembled LED display modules (LDM) help streamline the installation process. The first LG all-in-one LED lineup to feature 4K resolution, the LAAA007 provides ultra-sharp images and crystal-clear text to deliver content clearly and effectively.

Designed with adaptability and ease-of-use in mind, the LG MAGNIT All-in-One has controls and ports – including power, HDMI and USB – conveniently located on the lower screen bezel. This makes it simple to adjust sound and picture settings, and connect to different devices during meetings or presentations. The display also offers Picture in Picture (PIP) and Picture by Picture (PBP) modes, allowing users to present multiple materials simultaneously on its large screen.

LG MAGNIT for Virtual Production

More corporations are now establishing their own virtual production studios, a move that enables them to produce a wide variety of communications content – such as intra-company broadcasts, commercials and CEO presentation films – in house. LG has responded to this trend with the introduction of its Micro LED solutions for virtual production – represented at ISE 2024 by model LBAG015 – which provide seamless integration with cameras, lighting and other filming equipment, and deliver a smooth video-recording process with its high refresh rate (7,680Hz) and high frame rate (23.98 to 120Hz).

The Micro LED for virtual production can be powered by the cutting-edge LED processing platform HELIOS from Megapixel, which enhances the user interface and user experience with features offered by HELIOS such as real-time mapping and color calibration, multi-user control, and precise color control. The structure of LG’s Micro LED solution is engineered to minimize color distortion, preserving image accuracy across a wide viewing angle – a feature that makes the advanced display particularly well-suited for large-screen configurations.

LG MAGNIT displays are designed with the safety of users and the installation environment in mind. LG MAGNIT series has undergone testing, encompassing the surface spread of flame, color consistency from various viewing angles, and electromagnetic compatibility.^*

LG MAGNIT With Detachable PSU for Control Rooms

The LG MAGNIT with detachable PSU (model LSAQ009) is an impressive 163-inch display designed primarily for situation rooms and control rooms in government offices and corporate HQs. It is also an excellent choice for small to medium-sized enterprises that prioritize reliability.

The detachable-PSU design of the LG MAGNIT enables swift and efficient management. In the event of a power supply failure, it can be promptly addressed by simply replacing the PSU, without having to access the rear of the display. In addition to this streamlined design, the LG MAGNIT delivers stunning picture quality. With LG’s Micro LED technology, it produces vivid, high-contrast and highly detailed images with colors that remain true from a wide range of viewing angles.

A company that believes in the value of collaboration, LG is partnering with leading innovators from various sectors to develop a range of customized solutions catering to the specific needs of corporate customers. These collaborative efforts extend to audio and video equipment for conference rooms and other corporate spaces, while LG’s partners include conference solution providers, eavesdropping detection solution provider, studio filming specialists and interior design companies. With its active collaboration strategy, LG is continually broadening its scope of expertise and expanding its lineup of solutions.

In addition to MAGNIT displays for corporate use, LG’s ISE 2024 showcase includes the 171-inch 21:9 LED All-in-One, a 105-inch 21:9 LCD screen optimized for video conferencing platforms. With their 21:9 ratio, these displays are ideal for displaying content and participants’ information during conferences, offering a wide field of view and ample screen space for a seamless conference experience.

The company’s attention-grabbing displays combine outstanding technology and sleek designs, and highlight LG’s sincere and ongoing commitment to delivering cutting-edge solutions that satisfy the needs of diverse businesses.

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^*LG MAGNIT has been validated to meet the ‘surface spread of flame’ classification (BS476 Part 7 Class 1), electromagnetic compatibility (EMC Class B), and for providing color consistency over a viewing angle tested by TÜV Rheinland. Certifications may vary by model.

LG Bootcamp, Nurturing Tomorrow’s Innovators

New employees are one of the most valuable customers of a company and they’re also a key driving force behind its future growth. Recognizing their significance, it’s just common sense for businesses to listen to their voices as much as they listen to what consumers have to say.

In recent surveys conducted in South Korea,* it was found that Gen Zers, in particular, chose ‘Opportunities for Personal Growth’ and ‘Personal Growth and Self-realization’ as key factors for a satisfactory work life. It was clear that demand for self-development at the workplace was growing amongst younger generations. In line with such findings, LG has been running various training programs aimed at promoting the career growth of its new software developers while at the same time seeking to create a productive and strong relationship-bonding corporate culture.

One such program is the recently renamed LG Bootcamp – initially created in 2011 as the No.1 New Software Developer Training Course. The program has evolved to provide training for not only the employees of LG but also other LG Group affiliates. It effectively supports the growth of participants by providing interesting and enjoyable, yet highly demanding missions on a daily basis. The program focuses on emphasizing collaboration over competition and embracing the notion that failure is part of the learning process.

LG Bootcamp is divided into two courses: the Proficiency Course and the Project Course. The Proficiency Course specializes in enhancing basic programming skills to help new developers pass the company’s software programming proficiency test. Successful candidates then progress to the Project Course, where they form teams to work on actual software development projects.

A total of 240 new software developers participated in four Bootcamp sessions this year. In the Project Course of the third session, participants formed 19 teams and were divided into two projects: the Embedded Software Path and Data Science Path. Over a four-week period, these teams diligently worked on their respective projects, and the top two teams from each Path emerged as candidates for the Software Fighter contest – a platform showcasing the most outstanding projects of the entire course.

In the initial presentation round, teams from the Embedded Software Path showcased their projects, focusing on the intricate task of designing and implementing a multi-process operating system kernel based on a simplified operating system design. The first team unveiled ‘My One and Only OS,’ a multi-processing operating system supporting a memory monitoring app, while the second team shared their developmental journey, highlighting the challenges and triumphs of their operating system project.

Subsequently, the Data Science Path teams took the stage for the second round. Their projects revolved around constructing AI models and seamlessly integrating them into embedded boards. The first team introduced ‘Alpi,’ an AI speaker capable of understanding users’ emotions and delivering personalized services, while the second team introduced a unique cloud game facilitating enjoyable turtle-neck correction exercises through facial movements.

The caliber displayed by the new developers during the presentations garnered admiration from the judging panel. Among them, Kwak Jung-ho, head of HE Service Platform Development Division, emphasized that, “in the age of generative AI, the importance of being able to strategize, oversee and identify suitable program applications will rise significantly, surpassing the significance of coding proficiency.”

The event wrapped up with the Ignite session, a program that always marks the end of LG’s Software Developer Conference. During the event, the trainees had the opportunity to showcase their talents on stage. Many of the new employees showed interest in various forms of art, such as singing, playing musical instruments, dancing and sports. The theme of the Ignite session, “Art,” was chosen to highlight the connections and inspiration between technology and art. Two individuals stood out with their impressive breakdance and K-POP composition performances, leaving the audience captivated and inspired in just five minutes.

“The Bootcamp provides an opportunity to explore a spectrum of LG products, including cloud computing, artificial intelligence, metaverse and web 3.0,” said Eom Wi-sang, head of Software Engineering R&D Lab. “I hope you all become developers embraced everywhere by acquiring the ability to trust colleagues and navigate complex concepts.”

While coding is a fundamental aspect of software development, LG Bootcamp recognizes that software developers require a diverse skill set encompassing software knowledge, technical expertise, requirements analysis, communication skills, teamwork and creativity. Acknowledging the long and challenging journey to becoming a software expert, LG Bootcamp seeks to transform aspiring software developers into seasoned professionals, continuously enhancing their capabilities.

The commitment to the growth of new developers entering the LG Group remains steadfast. LG Bootcamp pledges ongoing development efforts to provide continuous improvement and unwavering support. Observers are encouraged to keep a watchful eye on the transformative journey of LG’s new developers as they evolve into seasoned software experts, propelled by a supportive environment.

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* Survey results from Research Laboratory for the Twenties (link) and Comento (link).

Reinventing The Future: LG’s Latest Digital Signage at ISE 2024

Reinventing The Future: LG’s Latest Digital Signage at ISE 2024

An image of LG’s 118- inch LG MAGNIT TV at Luxury Suite Zone

Company’s Innovative Solutions Enable Customers Across Diverse Industries and
Sectors to Create Seamless Digitalized Spaces That Engage and Inform

SEOUL, Jan. 30, 2024 — LG Electronics (LG) is showcasing its advanced digital signage solutions at Integrated Systems Europe (ISE) 2024 in Barcelona, Spain, from January 30 to February 2. LG will unveil its comprehensive range of display solutions tailored to the needs of retail, corporate, education and hospitality, including its Micro LED, All-in-One LED, Transparent OLED and cloud management platforms.

Inside ISE 2024’s largest booth, the LG MAGNIT lineup of micro LED displays are featured across several zones that demonstrate different usage scenes, including a digitalized control room, meeting space, luxury suite and virtual production studio. The company’s micro LED technology enables large-scale screens that can be tailored to meet customers’ specific demands and installation environments. In addition to outstanding picture quality with stunning color accuracy across a wide viewing angle, LG’s micro LED tech has undergone rigorous testing for surface flame spread and electromagnetic compatibility.

Ideal for conference rooms, LG MAGNIT All-in-One features easy-to-access, front-mounted controls, integrated speakers and a controller for convenience and simplicity. LG’s Micro LED solutions for corporate control rooms boast large screens and continuous monitoring capabilities, while LG MAGNIT for virtual production studios delivers accurate image reproduction and compatibility with various filmmaking equipment. LG’s Micro LED displays for luxury suites leverage the α (Alpha) 9 AI processor to provide mesmerizing viewing experiences and content-optimized picture quality.

LG’s 1,728-square-meter booth also presents ‘Kinetic LED’ for diverse settings such as shopping malls and airports. The striking installation comprises a kinetic screen measuring 3,670 x 6,100 millimeters and several large-size LED Fine Pitch (model LSBC019) displaying vibrant digital art that moves in sync with atmospheric music.

The Luxury Suite offers exclusive cinematic viewing experiences with the 118-inch LG MAGNIT and 49-, 55- and 65-inch UHD signage solutions featuring new art gallery-inspired picture-frame bezels (offered in three elegant colors). With Apple AirPlay, guests can stream content to LG Hotel TVs, right from their iPhone or iPad, whether it’s to watch movies and shows from their favorite apps or share what’s on their Apple devices, including photos, personal videos, games and more. Guests simply scan a unique, on-screen QR code after checking in to privately and securely pair their iPhone or iPad directly to the TV in the room for the duration of their stay.

The Corporate Zone highlights three LG MAGNIT displays: one perfect when filming CEO speeches or commercials, another that has a detachable power supply unit for use in control rooms, and the All-in-One model with embedded controller and speakers for meeting rooms. Also on show are the newly-introduced 21:9 aspect ratio, 171-inch LED All-in-One and 21:9, 105-inch LCD signage, which work well with widescreen video-conferencing platforms. These signages are also compatible with integrated solutions from LG’s partners to meet user-specific needs.

In the Retail Zone, visitors can explore solutions that enhance the shopping experience and generate advertising revenue for store operators. LG’s various digital signage for retail boutiques, restaurants, bakeries and cafes include the 79-inch Stretch LED signage, ideal for showing brand content; Transparent OLED, which serves as a digital menu board; and LG Kiosk, which provides a convenient self-service option. The company is also illustrating the ease of selecting and playing in-store advertisements through LG DOOH Ads’ Programmatic AD feature, which optimizes advertising content according to customers.

With its thin bezels, the new 55-inch modular Transparent OLED allows for an NxN-format ‘video wall’ installation that serves as an open partition while engaging shoppers. Also, LG’s double-sided LED-LCD signage (86-inch LED and 75-inch LCD) shows off the compelling possibilities for simultaneously delivering advertisements to in-store visitors and passersby. This space also demonstrates the space-efficiency and versatility of the 37-inch stretch, and 30- and 55-inch vertical Transparent OLED displays.

The Education Zone features a digital classroom equipped with LG CreateBoard – interactive digital boards (55 to 86 inches). Educators can easily load classes through its web browser and give students access via QR codes. An excellent choice for university film programs, the integrated solution for virtual production includes LED screens for displaying digitally-rendered backgrounds, LG CreateBoard for writing and OLED displays for reviewing video footage.

To enhance the customer experience, LG offers various cloud-based software solutions that facilitate the efficient management of its cutting-edge digital displays. The integrated LG Business Cloud platform lets users explore, subscribe to and manage the cloud solutions available for LG digital signage and commercial TVs. Visitors can also check out LG SuperSign Cloud, which enables content creation and distribution for digital signage, the hospitality-enhancing LG Pro:Centric Cloud and the LG ConnectedCare remote management solution.

What’s more, LG unveils its commercial display security system, LG Shield, to respond to more sophisticated cyber threats emerging from AI. LG Shield operates under webOS to protect against security threats, safeguarding central servers, apps and operating systems. Its security performance completed a global common criteria evaluation and has been granted EAL 2 certification and ISO/IEC DIS 18974.

“At ISE 2024, LG’s digital signage, cloud management platforms and collaborations with professional partners across diverse industries reveal an unmatched ability to deliver integrated solutions optimized for a wide variety of spaces,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Business Solutions Company. “We will continue to provide customer-focused smart life solutions that open up new and exciting ways to connect, engage and create.”

LG’s latest digital signage solutions will be on display in Hall 3 (Stand 3K 100) of Fira Barcelona’s Gran Via conference center from January 30 to February 2. To learn more about LG’s digital signage solutions on show at ISE 2024, visit www.lg-informationdisplay.com/ise2024.

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LG Guggenheim Award Recipient Stephanie Dinkins Presents Demo of Latest AI Artwork in Progress

A photo of two women are talking into a microphone as they observe Dinkins' latest works on display at ‘Late Night X Stephanie Dinkins'

Dinkins, One of Time Magazine’s 100 Most Influential People in AI, Showcases Her
Latest Art on LG OLED at the Guggenheim’s ‘Late Shift’ Event

SEOUL, Jan. 29, 2024 — Stephanie Dinkins presented three of her latest works in progress at ‘Late Shift x Stephanie Dinkins,’ an after-hours public program held at the Solomon R. Guggenheim Museum in New York City on January 25. Pushing the boundaries of artistic creation with her use of AI, Dinkins is the first inaugural recipient of the 2023 LG Guggenheim Award that celebrates artists breaking new ground in technology-based art and one of Time magazine’s 100 Most Influential People in AI.

AI is integral to Dinkins’ artistic practice and vision, as she investigates ways to make AI more accessible and inclusive. She raises important questions like “What does AI need from you?” to make a point that AI needs to develop a more well-rounded perspective that better reflects the real-world. Her projects shed light on how AI can tend to have the mindset of the majority, easily overlooking and further ostracizing those living in the grey area of society. Through her thought-provoking interactions with AI made into art, Dinkins bridges the gap between art and technology to advocate for positive change.

Her works in progress presented at Guggenheim invite the audience into the narrative of helping AI grow in social values such as care and attentiveness. Named ‘’Not the Only One Avatar image 2023 brain (N’TOO),’ ‘The Stories We Tell Our Machines,’ and ‘WisdomBot,’ Dinkins’ works build on the interaction between AI displayed on LG OLED screens and the audiences. Again, the artist pinpoints that we all have something to contribute in shaping how AI understands the world.

The ongoing theme for the ‘LG Guggenheim Art and Technology Initiative’ has been the symbiosis between technology and art where each inspires the other to explore new paths. Dinkins’ presentation of her recent works comes at a timely juncture. LG Electronics recently made a bold move during CES 2024, naming AI as the company’s focal point for the year and redefining it as ‘Affectionate Intelligence.’

LG and Guggenheim are joining hands to support more artists creating new technological and artistic expressions. Last year, Dinkins became the first inaugural recipient of the LG Guggenheim Award, a five-year multifaceted collaboration designed to research, honor and promote artists working at the intersection of art and technology.

“I am excited to have activated the Guggenheim’s rotunda as a machine learning laboratory, sharing works in progress that highlight the imperative,” said Stephanie Dinkins, LG Guggenheim Inaugural Awardee. “These works in progress inform AI systems with a broad spectrum of ideas, wisdoms, cultural touch points and stories that have sustained our communities for millennia.”

“As audience members willingly engaged with artificial intelligence entities in this unique event, their interactions served as valuable contributions,” said Noam Segal, LG Electronics Associate Curator. “These contributions, coined by Stephanie Dinkins as ‘Data Gifts’, play a crucial role in enriching the AI’s learning datasets, particularly in filling gaps where information, historical knowledge or intricate concepts are absent.”

“LG Electronics believes in technology inspiring art,” said Kate Oh, Vice President of the Brand Communication Division at the LG Home Entertainment Company. “We are privileged to provide LG OLED as a tool that, in turn, inspires artists to pioneer new paths and reach for boundless expression.”

LG and the Guggenheim Museum are committed to working together to identify and celebrate artists pushing the envelope of technology-based art. To follow the journey, please visit LG’s official website for the LG Guggenheim Art and Technology Initiative.

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LG’s ‘Hack for Heat’ Finale Points to Exciting, Sustainable Future for HVAC

Company Empowers Young Talent in Europe
to Reimagine HVAC for a Better Tomorrow

SEOUL, Jan. 26, 2024 — LG Electronics (LG) announces that the grand finale of its first-ever heating, ventilation and air conditioning (HVAC)-themed student hackathon, Hack for Heat, will take place on January 26 at the LG office in Courbevoie, France. The groundbreaking event will see talented youth from across Europe competing in teams to help redefine the future of HVAC and create a better tomorrow for all.

LG is a company that understands the importance of transitioning to low-carbon heating systems and is fully committed to supporting the EU’s Green Deal. In line with this commitment, LG offers efficient and sustainable HVAC solutions. As part of efforts to foster the next generation of HVAC innovators and help bring about positive change, LG organized the Hack for Heat hackathon, inviting students to apply their passion and unique ideas to three key challenges facing the HVAC industry:

HACK HEAT FOR DESIGN: Redefining HVAC design to seamlessly integrate into urban landscapes, with a focus on aesthetics, size and cost.
HACK HEAT FOR PLANET: Creating ‘zero carbon’ heat pump systems while addressing aspects of the supply chain.
HACK HEAT FOR USERS: Crafting engaging educational content to connect with consumers and spread awareness about LG’s commitment to sustainable development solutions.

The Hack for Heat grand finale will feature six teams representing Spain, Portugal, the U.K., Hungary and France. Each team will have the opportunity to present their projects to a jury comprising LG executives from various business units. The winning team will be rewarded with an all-expenses-paid trip to Seoul, South Korea, where they will have the chance to immerse themselves in the local culture, explore the city’s renowned landmarks and enjoy an exclusive tour of LG headquarters.

Open to the public and media, the Hack for Heat finale will be held at Workstation, 25 Quai du Président Paul Doumer, Courbevoie, France, on January 26 from 8:30 to 15:30 (CET). Registration is required and can be completed on the event’s LinkedIn page.

“Hack for Heat reveals LG’s strong commitment to innovation and firm belief in the power of young talent to shape the future of HVAC,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “We are thrilled to welcome the unique ideas of these passionate, young innovators, and look forward to seeing how their contributions will transform the industry and make people’s lives better.”

For more information about the event, visit www.lg-hackforheat.com/en/challenges/2023-edition.

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