Seizing an Automated and Productive Future With Robots Built to Serve

An image of a warehouse with LG CLOi bots in action

From the best restaurants to the most expansive and complex warehouses, service and industrial robots are reshaping countless industries through impactful and groundbreaking advancements that bring the autonomous future a step closer. Enhanced efficiency, productivity and cost savings are just a few advantages of service and industrial robots.

In line with this, LG recently revealed its strategic investment in Bear Robotics as it doubles down on its commitment to advancing the capabilities of its service robotics, one of the company’s most promising business areas.

After a number of years innovating the robotics space, the LG CLOi lineup has evolved into ‘your best partner’ with a wide range of solutions that include LG CLOi ServeBot, LG CLOi GuideBot and LG CLOi CarryBot, powered by AI technology.

LG CLOi ServeBot’s independent suspension is implemented to all six wheels to ensure stable maneuverability across uneven floors. This enables the CLOi ServeBot to securely transport beverages and meals, including soups and noodles, even when travelling over surfaces with a slope of up to 5 millimeters (0.2 inches). And fully equipped with a LiDAR sensor and 3D camera, this technology lets the CLOi ServeBot navigate obstacles smoothly, ensuring that none of its valuable “cargo” is upset.

Offering next-level convenience to restaurant owners, LG CLOi ServeBot runs for 11 hours on a full charge and can be charged both automatically and manually. The latest model offers even more services, which means it can now carry out its serving duties and assist business owners with various tasks.

With its expanded tray size, the latest LG CLOi ServeBot now holds up to 40 kilograms, enabling it to transport all the dishes needed for western cuisine, which typically uses heavy tableware, or Korean cuisine, which comprises several side dishes. Extremely adaptable, the advanced robot’s trays can be completely removed or height adjusted to match different environments or applications. It even knows when the customer has picked up their plate so it can head straight back to the kitchen. On the other hand, if the tray is left full of tableware, then it automatically returns to its designated area.

LG CLOi ServeBot also provides entertainment including a CMS (Content Management System) that lets users upload content via their mobile device. Through its 10-inch display, customers waiting to be seated are shown the menu and entertaining videos to be pass the time. Additionally, android apps can be installed according to preference.

Going beyond its service robots, LG is proactively responding to the increasing need for robots in industrial settings with robotic innovations that boost productivity and quality in the manufacturing process. The company provides a variety of solutions that can be used to automate the warehouse.

LG unveiled its latest industrial robots at MODEX 2024, the largest supply chain logistics trade show in Atlanta, Georgia, USA. This included the new LG CLOi CarryBot family of Autonomous Mobile Robots (AMR), which are specially designed to navigate complex floor plans and deliver payloads in customizable configurations.

LG showcased two versions of LG CLOi CarryBot: a Mounting Type featuring two shelves which is ideal for smaller packages and navigating tight spaces, and a Rolltainer Type capable of carrying heavy loads on its back. This practical machine can quickly transport goods in large logistics sites at speeds of up to 1.2 meters per second, while providing stable driving by applying ‘Fast-X,’ LG’s autonomous driving technology optimized for logistics environments, including average driving and curve speed as well as acceleration and deceleration control.

In fact, the company has innovated a number of solutions to enhance factory efficiency. ‘Mobile Manipulator’ an autonomous driving-based vertical articulated robot that mimics human arm movements. Unlike conventional robots that usually carry out the same task repeatedly, Mobile Manipulators move around production lines and carry out various tasks such as transportation, product assembly and inspection. Another solution is LG’s low-floor AMRs, industrial logistics robots that can carry 500 kilograms from A to B with very little assistance, which not only makes production efficient but safe too.

To learn how LG is continuing to drive the commercialization of robotics in the real world while expanding its B2B businesses, stay tuned to LG Newsroom.

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[Executive Corner] Reinventing Services With Customers at Heart

For consumers, it’s the ‘experience’ that counts. According to PwC, 73 percent of all customers place experience near the top of their checklist when making purchasing decisions, following only price and product quality in order of importance.

LG, a company that strives to ensure that ‘Life’s Good’ for all, has prioritized the art of providing F.U.N. – first, unique and new – core values for customers.

To successfully deliver the types of experiences that customers desire, LG first had to make sure that all parts of the organization were aligned and properly equipped for the task at hand. In 2024, new CX performance management system is applied to the entire executive organization structure – not just Korean executives at the company’s headquarters but global executives and employees in charge of sales, manufacturing and management – with a view to adding CX to other crucial measurements of overall business performance, such as sales and operating profit.

The data from the CX indicator is analyzed to assess the various teams involved and to instill a ‘customer-first’ mindset throughout the entire company. The definition of ‘customer’ in this equation is not limited to end-users, but includes business partners and relevant internal departments as well.

The company made meaningful changes by promoting various customer value innovation activities. However, it was identified that a process was needed to properly evaluate business performance as well as reward the achievement of increased levels of customer satisfaction.

Accordingly, starting from this year, all LG Electronics executives will be evaluated based on the level of customer satisfaction within the organizations under their purview, and also on whether or not they have achieved their allotted tasks. Customer satisfaction is graded based on LG’s in-house-developed measurement tool, which quantifies the satisfaction level of LG customers during each stage of the customer experience journey.

Now, each organization is charged with the mission of determining how it will go about innovating target customers’ experiences. In this way, each unit or team can give in-depth consideration to the important question of “What constitutes a differentiated experience from the customers’ perspective?” and then gauge whether or not a specific CX innovation can be realized.

For teams that don’t work directly with customers, CX tasks can include identifying the relevant customer groups, such as internal departments or suppliers, for a certain aspect or piece of organizational work, and generating appropriate and actionable innovation activities to drive meaningful results. LG strongly believes that customer value innovation is not just the domain of ‘management’ or select customer-facing teams. Rather, it takes a whole company working together to consistently create it, with each person adopting a ‘customer-first’ mindset and seeking to view all pertinent matters from the customer’s perspective.

This belief reflects LG CEO William Cho’s management philosophy, which states that the start and end of all innovation is the customer. Since taking charge of the company at the end of 2021, CEO Cho has continuously emphasized how accelerating customer experience innovation plays a critical role in improving customers’ lives. As a result of his astute direction, and as underscored by LG’s ‘Future Vision 2030’ document and recent brand reinvention, the company is actively expanding its CX innovation initiatives.

To boost the innovation of customer experience, the company has launched a company-wide project calling on all employees to ‘meet’ with customers directly to ‘hear’ their honest feedback and concerns in order to ‘empathize’ with them. As a part of this internal project that focuses on LG’s commitment to advancing CX, executives partook in an ‘on-site’ experience program designed to ensure the implementation of customer-centric management practices and policies. Last year alone, more than 280 LG executives from the Korean headquarters visited key offline sites to see firsthand a broad range of customer contact points and associated activities, including product purchase, phone consultation, rental, delivery and after-service care.

Many of these executives even visited Hi-Tele Service, an LG subsidiary that provides remote customer service. While there, the executives had the valuable opportunity to hear feedback direct from LG customers – giving them insight into how and where the CX might be further improved and refined.

On top of these activities, in order to ‘hear’ from customers, LG hosted seminars where employees could share CX innovation cases as well as programs where they could directly listen to customers’ stories. And, to boost ‘empathy’ for customers, the company is carrying out company-wide activities that enable employees to set their own customer and determine the value they can provide to these customers.

Customer value innovation is not just a task for management or teams that work directly with customers. It is the job of everyone at LG to make meaningful changes by rethinking and differentiating everything the company does from the customer’s perspective.

LG is committed to providing differentiated customer value. The company will continue to pursue a customer-centric way of working – one that is based on a detailed understanding of and empathy for its customers.

Not limited to HQ, our system of actively meeting, hearing and empathizing with customers is being put into place in LG offices around the world. In a dedicated series on LG Newsroom, we will introduce how various LG teams and subsidiaries are making changes to reinvent CX, so stay tuned.

By Kang Je-nam, director of Customer Value Innovation Division at LG Electronics

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Small Changes, Big Impact: How a Few School Improvements Can Inspire the Children of Thailand

Taking its role as a leading corporate citizen of the world seriously, no matter where it operates, LG always prioritized activities that deliver a better quality of life to underprivileged communities as part of its ‘Life’s Good’ mission. Aligned with this commitment, LG Thailand recently set its sights on giving back to society with the ambitious goal of running at least one social project per quarter this year.

To kick things off, the company established a project dedicated to improving the development and learning environment of Thai youths in the first quarter. This initiative saw over thirty LG Thailand employees volunteer to restore Wat Klong Klone, a school located in the Mueang District of Samut Songkhram Province, to its original splendor. Joining them for this great cause were like-minded employees from Wong Anan Sales and Services Limited Partnership, LG’s important partner in the country.

This highly anticipated project included giving the school a lick of new paint, making improvements to the ground’s playground and basketball court, creating an educational ‘Unplug Coding’ playground that teaches analytical and systematic thinking, and donating a Life’s Good Playground with plenty of equipment designed to unleash the students’ creativity.

Additionally, LG Thailand donated a new LG air conditioner to improve the health and well-being of students inside the classroom. Recognizing the importance of supporting young students with good air quality, the company has been donating quality of life-enhancing air conditioners, air purifiers and other beneficial devices to various educational institutions to deliver on their basic human right to learn in pollution-free environments.

This level of dedication to ensuring students can study in safer, cleaner learning environments enables LG to foster the next generation that will lead the country into the future. To explore more initiatives being carried out by the company around the globe, subscribe to the LG Newsroom now.

Contributed by LG Thailand

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Pioneering Future of Logistics With AI-Powered Robot Solutions at MODEX 2024

An image of the LG CLOi CarryBots at the venue

At MODEX 2024, North America’s premier logistics exhibition, LG demonstrated its strong commitment to meeting the evolving needs of the global logistics industry. The company’s standalone booth featured a wide range of customized solutions for modern warehousing and smart factory environments – from order-picking robots to robot control systems incorporating high-speed communications technologies.

LG’s innovative AI-powered industrial robots headline a diverse lineup of solutions that can help fulfillment logistics companies enjoy a seamless digital transformation (DX). Consisting of two zones – the Distribution Center and Smart Factory – the company’s booth at MODEX provided real-world scenarios clearly illustrating the immense value and operational efficiency that LG’s robots can deliver.

Impressing visitors to the Distribution Center zone, the LG CLOi CarryBot is a specialized AI-powered logistics robot with autonomous driving capabilities that can collect and transport items within a facility. The LG CLOi CarryBot is available in two types: a Mounting Type capable of sorting and storing various items, and a Rolltainer Type for loading and transporting large, heavy items. Travelling at speeds of up to 1.2 meters per second, LG CLOi CarryBot can swiftly carry goods or materials across expansive logistics warehouses. Thanks to Fast-X, LG’s optimized autonomous driving technology, the CLOi CarryBot is able to safely navigate its way around storage bays and work stations; automatically adjusting speeds in response to actual conditions.

Visitors to LG’s booth at MODEX also had the opportunity to view LG’s high-load logistics robots, which are designed to transport fully-loaded pallets weighing up to 250 kilograms. For convenient management, the company’s pallet-moving robots integrate smoothly with customers’ existing Warehouse Management Systems (WMS). This allows for efficient task allocation, with the WMS able to communicate order information to, and explore optimal routes for, each robot connected to the system.

Inside the Smart Factory zone, LG exhibited robots, such as the Mobile Manipulator, that can play an active role in enhancing efficiency in smart factories. An autonomous mobile robot (AMR), the Mobile Manipulator is designed to improve productivity and quality control. This solution features multi-joint articulated arms that are capable of performing a range of complex actions. Unlike conventional robots, which can only handle a single task, the Mobile Manipulator can complete a wide variety of jobs, including transporting parts, assembling products and conducting quality inspections across diverse processes. It can also move autonomously between stations on a production line as and when required.

What’s more, LG introduced its brand-new robotic logistics platforms and solutions for smart factories, such as the Flex-RPS (Robotic Production System). Utilizing ‘collaborative’ robots that combine mobility with the attributes of multi-joint, single-arm robotic solutions, Flex-RPS can be installed and moved between different production or logistics areas, offering a new level of flexibility and operational efficiency. Additionally, LG showed off its low-floor AMR, which can help speed up workflow with its enhanced pallet-lifting capabilities.

LG has also introduced solutions, accompanied by LG’s private 5G network, that eventually increases the operational efficiency of logistics and smart factories. By leveraging the fast transmission speed and low latency of 5G, the solutions not only establish optimized movement routes for multiple logistics robots, moving simultaneously, but also prevent safety accidents using real-time monitoring and control.

With its showcase at MODEX 2024, LG underscored its dedication to pioneering innovative solutions for the logistics industry. LG will continue to apply its technology and design expertise, and its deep understanding of its customers’ needs, to usher in a brand-new era in logistics automation.

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LG UltraGear Boosts Gaming Performance at IEM Katowice 2024

An image of the stage with lights and fireworks with players on stage

(Photo credit: Paweł Bastrzyk, ESL FACEIT Group)

Every gamer, casual and professional alike, will admit that victory or defeat is decided by a second, and sometimes even less. The best opportunity to demonstrate the power of the new LG UltraGear™ OLED gaming monitor (model 27GS95QE) was at the annual gaming celebration – IEM Expo, held in conjunction with Intel^® Extreme Masters Katowice 2024 in Poland.

LG UltraGear gaming monitors have long been recognized for their gaming features. LG collaborates with Gen.G Esports, one of the biggest esports organizations in the world, and LG UltraGear gaming monitor is also an official display of the League of Legends EMEA Championship (LEC) 2023.

(Photo credit: Helena Kristiansson, ESL FACEIT Group)

Held annually since 2013, Intel Extreme Masters in Katowice is an opportunity for Counter-Strike and Starcraft^® II fans to meet. This year, the prize pool for the top teams of the final was USD 1,500,000 for both tournaments. Team Spirit’s dominant victory was driven by one of the best professional tier 1 Counter-Strike debuts of all time following an incredible performance from Team Spirit’s 17-year-old prodigy Danil “donk” Kryshkovets.

The fastest-selling IEM Katowice tournament in history, the event saw a peak viewership of over 972,000 for Counter-Strike 2 and more than 77,000 for StarCraft II, according to escharts.com. The sold-out Spodek Arena and MCK Auditorium welcomed over 65,000 fans across four days of live StarCraft II competition, and three days of Counter-Strike action, complemented by IEM Expo.

(Photo credit: Paweł Bastrzyk, ESL FACEIT Group)

With its involvement in the Intel Extreme Masters Katowice 2024, LG Electronics Poland has shown its commitment to providing gamers with the highest quality gaming monitors and allowing them to check the quality of the monitors with their own eyes.

Visitors to the booth, which featured 16 LG UltraGear OLED gaming monitors, could see for themselves such a difference the use of self-luminous pixel technology makes.

(Photo credit: Paweł Bastrzyk, ESL FACEIT Group)

The LG UltraGear OLED gaming monitor (model 27GS95QE) has a 26.5-inch OLED display with high refresh rates (240Hz), fast response times and outstanding picture quality with Quad-HD (2,560 x 1,440) resolution. Already traditional for the LG UltraGear series, the monitor supports the AMD FreeSync Premium Pro and NVIDIA G-SYNC standards for a smooth gaming experience. Fans of adventure or sports games will appreciate the HDR support, guaranteeing a display with a wide tonal range that are VESA DisplayHDR™ True Black 400 certified. In addition, the monitor screen is bezel-free, allowing users to see every detail and enjoy full immersion.

And, with Anti-Glare & Low Reflection coating, LG UltraGear OLED gaming monitor ensures users won’t be distracted by glares on the display, even in areas illuminated by vivid lights.

LG UltraGear OLED gaming monitors offer features and capabilities that take the entire gaming experience to the next level. LG will continue to enhance the strong reputation of the UltraGear brand by engaging with special gaming and e-sports projects and creating innovative products that put the needs of gamers first.

(Photo credit: Paweł Bastrzyk, ESL FACEIT Group)

Contributed by LG Poland

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Exploring Uniquely Personalized Lifestyle with LG OLED TVs

The concept of the ‘home’ has evolved beyond a mere roof over one’s head into a stage for self-expression. The home reflects unique tastes and individual lifestyles, and consumers have become increasingly proactive in curating living spaces that cater to their preferences, whether living alone or in a shared space with their family.

Photo credit: @oh_desk / Model: OLED48C2ENA

Emerging as a critical medium to express personal preferences into living spaces, LG OLED TVs offer an immersive and thrilling entertainment experience within the comfort of one’s home.

An outstanding example of spaces that uniquely reflect personal preferences, gaming rooms have gained significant popularity as esports and gaming have become as a favored form of entertainment. In order to experience full immersion, gamers are eager to create a space to ideally fit with their unique preferences and requirements. The screen plays a pivotal role in enhancing the level of immersion and the quality of visuals, both of which are crucial for delivering a lifelike experience in MMORPGs (massively multiplayer online role-playing game) and console gaming.

LG OLED TVs have been recognized for excellence in the gaming world through vivid colors mesmerizing gamers with dynamic visuals that breathe life into the gaming experience, while also boasting lightning-fast response time for seamless connection and engaging on-screen action. The expansive screens elevate immersion to new heights, whether in the living room, in a gaming space or at a desk. Moreover, LG OLED TVs offer convenient cloud gaming services, including NVDIA GeForce NOW,¹ with no downloads or additional hardware needed.

Photo credit: @kwonkorea/ Model: OLED42C2KNB

In pursuit of elevating immersion and offering personalized settings, LG has launched LG OLED Flex. Featuring breathtaking OLED picture quality, LG OLED Flex lives up to its name with unprecedented flexibility, pushing the boundaries of traditional fixed screens.

Photo credit: @chxx6ux/ Model: OLED42LX3QKNA

Whether in dedicated gaming haven or a versatile space where work and leisure coexist, the flexibility of the LG OLED Flex shines through, allowing users to effortlessly switch between a flat screen for work tasks and an optimized curvature for gaming that adapts to the game genre or user’s posture. The screen can adjust to fine-tune the curvature, height and tilt, ensuring an optimized experience in any scenario, be it for entertainment or productivity.

Photo credit: Kang Seok-kyung / Model: OLED42LX3QKNA

The unique design of LG OLED Flex serves as an immersive and three-dimensional entertainment experience, with distracting elements absent from the front. Images of gaming gear shaped on the sides and back, as well as the stand’s shield-handle design give a sleek and strong appearance that elevates gaming to the next level. Dolby Atmos-enabled three-dimensional sound and the X-shaped lighting design add to the dynamic gaming environment.

One user remarked that the LG OLED Flex completed their gaming area, commenting, “Compared to the same amount of gameplay on other screens, LG OLED Flex makes the immersive experience so much richer.”

Photo credit: Kang Seok–kyung / Model: OLD42LX3QKNA

LG OLED TVs and LG OLED Flex have been praised for their stunning picture quality and versatile features that enhance personal entertainment, and also enable users to create their own unique spaces and lifestyles.

Photo credit: @oh_desk / Model: OLED48C2ENA

One user² shared how they utilize LG OLED TVs for color correction in photography and video editing, highlighting the exceptional color accuracy essential for reviewing work quality. They also mentioned the versatility of the screen, as their family enjoys playing collaborative multiplayer gaming with the multiscreen feature as well as watching TV shows with stunning contrast and vibrant colors.

Photo credit: @oh_desk / Model: OLED48C2ENA

Another user emphasized how LG OLED TV enriches their personal time and hobbies. With its vibrant picture quality and expansive screen, the OLED TV enables them to enjoy complete immersion in their chosen activities. They’ve found that watching their favorite videos on LG OLED TVs during a workout makes exercise easier and more enjoyable. LG OLED has become a part of their daily routine, creating more relaxing moments for meditation or gameplay after a long day of work and taking caring of their children.

Photo credit: @oh_desk / Model: OLED48C2ENA

Delivering unmatched speed and stunning picture quality, LG’s OLED TVs and OLED Flex redefine the limitations of screen capabilities, allowing users to experience another level of versatility and immersion. LG is set to introduce new lifestyles to reimagine spaces and tailor experiences to individual taste, needs and routines.

For more on how the LG HE Design Lab delivers new experiences and enriches your lifestyle with innovative designs, stay tuned to the LG Newsroom.

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¹ This service requires sign-up and subscription. Games may need to be purchased separately. Certain games offered by this service may require connection to a gamepad, mouse, keyboard, etc. The service may be discontinued due to circumstances of the companies that provide games. The service is available on LG OLED TV models released after 2020 and may not be available by country. The range of offered services may vary from country to country.
² The interviewee has received compensation for contributing to the creation of this content.

LG Named 2024 ENERGY STAR Partner of the Year

An illustration of the words Energy Star Award 2024 and Partner of the Year Sustained Excellence put together

EPA and DOE Recognize LG Electronics for ‘Sustained Excellence’ in
Energy-Efficient Products, Environmental Sustainability Efforts

SEOUL, March 27, 2024 – LG Electronics (LG) has been named 2024 ENERGY STAR^®Partner of the Year-Sustained Excellence by the U.S. Environmental Protection Agency and U.S. Department of Energy. This honor recognizes LG’s exemplary commitment to fighting climate change and protecting the environment through leadership in ENERGY STAR certified products and promotions. This marks the 11th time since 2012 that LG has been named Partner of the Year.

“ENERGY STAR supports LG’s ‘Innovation for a Better Life’ brand mission, which means creating a better life for people and a better future for our planet through smart life solutions,” said Chris Jung, president and CEO, LG Electronics North America. “2023 marked an inflection point for LG’s strategy to help drive the electrification movement across America with ENERGY STAR certified products – from heat-pump-enabled HVAC systems, water heaters and clothes dryers to induction cooktops and EV chargers, as well as energy storage and management systems – all enabling broader decarbonization goals.”

The EPA recognized LG for its robust participation in various ENERGY STAR campaigns and promotions, helping to educate tens of millions of American consumers about greener living with LG and ENERGY STAR, driving a record 8.3 billion consumer impressions. The 2024 Partner of the Year award recognizes a number of key LG ENERGY STAR accomplishments last year.

LG was the first to certify induction cooktops and ranges to the new ENERGY STAR cooking specification finalized in October 2023. LG also was ENERGY STAR Partner to certify dishwashers to the ENERGY STAR Version 7 specification, and all new models earned the “ENERGY STAR Most Efficient 2023” designation.

EPA Administrator Michael S. Regan congratulated LG and other ENERGY STAR award winners for “innovation and leadership in delivering cost-effective energy efficient solutions that create jobs, address climate change, and contribute to a healthier environment for all.” He said, “President Biden’s Investing in America agenda creates unprecedented opportunity to build a clean energy economy, and private sector partners through programs like ENERGY STAR are leading the way.”

Each year, the ENERGY STAR program honors a select group of businesses and organizations that have made outstanding contributions to energy efficiency and the transition to a clean energy economy. ENERGY STAR award winners lead their industries in the production, sale and adoption of energy-efficient products, homes, buildings, services and strategies. These efforts have saved more than 5 trillion kilowatt-hours of electricity over the past 30 years.

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LG’s Versatile Household Helper Brings the ‘Zero Labor Home’ a Step Closer

A image of the LG AI Agent set up in a home-like setting

Advanced technologies are making life smarter and more convenient. At home, our living spaces have been upgraded through an ever-expanding ecosystem of connected appliances, devices and technologies. However, despite the time-saving benefits of these impressive innovations, the daily chores we love to avoid haven’t gone away just quite yet. Dedicated to realizing the Zero Labor Home, LG recently brought ‘the complete liberation from housework’ a step closer with the introduction of its groundbreaking household companion, the LG Smart Home AI Agent.

Although small in stature, LG’s Smart Home AI Agent has outsized capabilities. Not only does it act as a hub seamlessly connecting and controlling a wide range of home appliances and Internet of Things (IoT) devices,¹ it also independently navigates its way around the house thanks to a clever, two-legged wheel design and a raft of cutting-edge tech. Built-in cameras, microphones and various sensors enable LG’s little AI Agent to collect a variety of data from the surrounding environment, which it then leverages to effectively monitor and manage the home.

Captured through multi-modal sensing, the collected data is processed and analyzed by the LG home appliance AI platform. This makes it possible for the Smart Home AI Agent to comprehend users’ intentions such as voices and facial expressions, understand its surroundings and recommend specific courses of action (such as activating or changing the settings of a particular connected appliance or device) to create greater ease, simplicity and comfort from the burden of housework.

At KBIS 2024 in Las Vegas this February, LG’s versatile Smart Home AI Agent highlighted the progress the company is making toward achieving the Zero Labor Home. Beyond its many abilities as a butler, assistant and companion, the diminutive robot is also quite the dancer. Before an enthralled audience, a group of perfectly-in-sync Smart Home AI Agents showed off their skills on the dancefloor with an endearing and entertaining choreographed routine.

Live demonstrations and short videos focusing on real-life usage scenarios at LG’s booth revealed how the AI Agent can help at home, from answering user’s questions, to greeting visitors at the door, to delivering useful notifications from connected appliances and other smart home devices.

In the booth’s Laundry section, the robot assumed the duties of a personal butler, offering up useful information, such as when the washing has finished, and helpful suggestions, like the best way to care for one’s laundry. The Kitchen section introduced the AI Agent as a convenient mobile hub and home assistant, seamlessly connecting with LG’s advanced kitchen appliances and presenting delicious recipes based on available ingredients. Inside the Living section, the Agent showed how it can be a valuable companion, notifying users when a visitor has arrived, inspecting each room as an indoor security officer, and even turning off the smart lightings when everyone has gone to bed.

Through LG’s collaboration with Microsoft, the Smart Home AI Agent integrates both the Azure AI Speech Service, which is based on voice recognition and voice synthesis technology, and the Azure OpenAI Service. Microsoft’s advanced Azure AI solutions help to ensure accurate voice recognition and give the robot its aptitude for comprehending nuanced commands, even in noisy environments like the Las Vegas Convention Center – the venue for KBIS 2024.

What’s more, the AI Agent’s Large Language Model (LLM)-based generative AI conversation service enables a more sophisticated level of robot-human interaction. Users can enjoy having natural, two-way conversations on various topics and conveniently control their home appliances with casually-spoken voice commands. Additionally, utilizing voice and facial recognition technology, LG’s intelligent, little home agent can distinguish between different users. To show its own ‘personality’ and ‘emotions,’ the robot changes the expressions on its face display, and can also convey its reaction to events and user interactions through movements generated by its articulated leg joints.

With ThinQ integration and the expansion of its open platform ecosystem, LG aims to accelerate both the adoption of the Smart Home AI Agent and the realization of its goal to liberate customers from the burden of household chores. Much like ThinQ UP appliances, the AI Agent will be able to receive continuous upgrades via the ThinQ app,² providing users with an evolving, personalized smart living platform and a smart home solution.

A genuine game-changer, the LG Smart Home AI Agent is set to transform the way we interact with our living spaces, bringing us that much nearer to the realization of the Zero Labor Home.

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¹Feature availability may vary depending on region and usage environment.
² Feature and service availability of ThinQ UP may vary depending on region.

LG Magna Acquires Cyber Security Management System Certification

An image of the Cyber Security Management System certificate

Verification From Leading Certification Organization Confirms Company’s
Commitment to Protecting Its Vehicle Components Against Evolving Cyber Threats

SEOUL, Mar. 25, 2024 — LG Magna e-Powertrain (LG Magna), the joint venture of LG Electronics (LG) and Magna International (Magna), announces it has received Cyber Security Management System (CSMS, ISO/SAE 21434:2021) certification from global certification organization, TÜV Rheinland. The certification indicates LG Magna is in full compliance with relevant vehicle cybersecurity regulations and requirements and has implemented a comprehensive security system covering component design, development, post-development cybersecurity activity and management.

An area of growing importance, automotive cybersecurity is set to take center stage in the mobility sector when WP.29 UNECE R155 cybersecurity regulations come into effect. From July 2024, all vehicles produced by automotive OEMs must meet the newly established suite of cybersecurity management regulation to obtain type approval, which is a prerequisite for selling vehicles in 56 countries, including EU member states, the UK, Japan and South Korea.

Countries that have adopted the regulation require automakers to prepare all components and systems for cybersecurity threats throughout the entirety of their vehicles’ lifecycles. ISO/SAE 21434, an international standard related to vehicle cybersecurity, defines the processes for establishing and maintaining cybersecurity, from the planning and development stage through to vehicle manufacturing, maintenance and disposal.

LG Magna is setting up a robust cybersecurity framework to ensure it can meet the increasing demand from global automakers for advanced, highly secure vehicle components. The company has created an exhaustive cybersecurity process that is applied, and systematically updated, across the life of each product. The process includes identifying and assessing product security threats as well as developing appropriate response strategies in line with ISO/SAE 21434 requirements. Additionally, risk monitoring systems and processes for swift issue remediation have been put in place.

A respected innovation partner, LG continues to expand its presence in the global automotive components and solution market. The Vehicle component Solutions (VS) Company is acknowledged for its capabilities in in-vehicle infotainment (IVI) systems, LG Magna boasts strength in electric vehicle powertrains, while ZKW is a leader in advanced vehicle lighting systems. Established in 2021, LG Magna has further solidified its position as a trusted vehicle components supplier by securing CSMS certification.

“With vehicle cyberattacks on the rise, the demand from automakers for component solutions that ensure robust cybersecurity is growing at a rapid pace,” said LG Magna CEO Cheong Won-suk. “As a major global vehicle parts supplier, LG Magna aims to proactively address any security vulnerabilities and continuously strengthen its systems and processes.”

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Clean Water and Sustainable Lifestyle: LG’s Mindful Innovations

An illustration with the earth and the words '22 March World Water Day'

Observed every year on March 22, World Water Day serves as an important reminder of the need to protect and preserve what many would call our most valuable natural resource: clean, drinkable water. A long-time supporter of World Water Day, LG continues to help consumers enjoy healthy, life-sustaining water with its innovative filtration systems and state-of-the-art hygiene-enhancing technologies.

Clean and Healthy Drinking Water
Access to clean, healthy drinking water is essential to our wellbeing. Without it, neither the individual nor society as a whole can flourish. Delivering effective water purification in the home, the LG PuriCare^™ water purifier provides reliably clean H₂O at the touch of a button.

The PuriCare’s cutting-edge Tankless technology, which removes the need for a dedicated water storage tank, keeps users safe by preventing the growth of microorganisms, and maintains the freshness of the water being dispensed. Also, a 4-stage filtration system helps extract heavy metals, such as mercury and lead.¹

Adding to the hygienic performance of the PuriCare water purifier is the use of LG’s UVnano™ technology.² Operating automatically once every hour, UVnano employs ultraviolet light to maintain the cleanliness of the inside of the water outlet; reducing the presence of bacteria on the outlet’s nozzle by 99.99 percent.³

UVnano can also be found in a variety of other LG products, including the company’s advanced refrigerators. LG’s InstaView™ fridges (and models from many other lineups as well) apply UVnano tech to their built-in water dispensers, giving users easy access to hygienic water for drinking or cooking.⁴

Tumbler Care Solution for Sustainable Living
Water conservation, like the availability of potable water, is a key ingredient for a sustainable future. A simple way that one can start to effect positive change is by choosing reusable cups over disposable ones. The production of single-use plastic water bottles requires substantial amounts of water,⁴ whereas reusable water bottles have a much lower environmental footprint.⁵

Representative of the company’s Better Life for All ESG commitment, the innovative mycup tumbler washer presents another effective way to keep one’s drinking water clean while also supporting water conservation efforts. Incorporating the eco-conscious Bubble-Jet technology, mycup hygienically cleanses users’ drinking tumblers while using only a modest amount of water.⁶The unique device also promotes sustainability through encouraging people to choose reusable tumblers instead of disposable cups.

The washer’s two cleaning courses – Quick Wash and Extra Wash – use water heated to 65 degrees Celsius and LG’s water-saving Bubble-Jet technology to ensure a thorough and sanitary cleaning. Great for a speedy wash when time is of the essence, the Quick Wash course takes just 30 seconds to run. For a complete clean and dry, the Extra Wash course first washes the tumbler with multi-directional water jets, and then gently dries it with hot, powerful airflow.

Through its innovative water-purifying and hygiene-enhancing home appliances, LG is empowering people everywhere to live healthier and more sustainably. The company hopes that everyone has the opportunity this World Water Day to reflect on their relationship with water, and consider what they can do to make a positive difference, starting with small steps at home.

Stay tuned to LG Newsroom to learn more about LG’s environmentally- responsible home appliances.

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¹ Issued by the Korea Institute for Water Technology Certification (KIWATEC) following South Korea’s Law for the Management of Drinking Water. LG PuriCare water purifier exceeds the required standard for the removal of heavy metals, including mercury, lead, iron, aluminum, copper, arsenic, cadmium, zinc, and manganese.
² UVnano is a compound word of UV (ultraviolet) and nanometer, the unit of UV.
³ Internal evaluations based on test results conducted by Korean test institutes KTL (21.3) and KCL (21.2) on the UV-LED module (on Self Care mode) demonstrated 99.99 percent sterilizing effectiveness within the water outlet of the PuriCare water purifier. Results may differ depending on actual usage and other external factors.
⁴ According to a 2011 study by the Water Footprint Network, approximately 1.4 gallons (5.3 liters) of water are needed to produce a standard single-use plastic water or soda bottle. (https://foodprint.org/blog/plastic-water-bottle/)
⁵ Americans are estimated to use 120 billion disposable cups annually. Substituting a single disposable cup daily would conserve 23 pounds of greenhouse gas emissions, 281 gallons of water, and prevent 16 pounds of solid waste from reaching landfills annually. (https://foodprint.org/blog/reusable-coffee-cup-ban/)
⁶ The Bubble-Jet nozzle employed in the Quick Wash mode of the LG mycup tumbler washer for the field test provides 17 percent reduction in water usage. Based on the results of joint research conducted by LG in collaboration with Seoul National University. Results may differ depending on load compositions and environmental factors.

[On the Job] Breaking Boundaries: Exploring Human-Centered Innovation at LG Labs

An image of Kong Dae-won, leader of LG labs and Woo Hyung-bihn, specialist at LG Labs sitting next to each other talking

In this installment of On the Job, we go inside LG Labs, LG’s marketing platform established to deliver experimental and innovative product and service experiences to its customers. We’re here to learn more about how it brings one-of-a-kind products and service experiences to customers.

As it transforms into a younger and innovative company, LG is fully committed to delivering a consistent supply of groundbreaking products and technologies that appeal to the younger generation. Playing a key role in this shift is LG Labs, a platform established to push the limits of innovation and turn imagination into reality by doing something that doesn’t come natural to most – thinking outside the box.

Since making its world debut at CES 2023, LG Labs has been presenting some of the most experimental and innovative products and services to global customers. Set up to bring a younger and more innovative feel to the LG brand, LG Labs’ purpose is to develop products that resonate with the younger generation, helping it build strong and lasting brand values that will be crucial to sustaining its leadership status into the future.

“If we discover an innovative idea that can provide new, unique experiences to customers, it doesn’t matter if it is low in business priority or small in market size,” explained Kong Dae-won, leader of LG Labs. “Even before launch, LG Labs actively engages with real customers through various channels and considers their honest feedback, providing us more opportunities to bring our potentially game-changing ideas to life.”

(From left to right) Kong Dae-won, leader of LG labs, and Woo Hyung-bihn, specialist at LG Labs

To decide which product to develop, LG Labs brings together experts from LG Global Marketing Group, Design Management Center, CX Center, Quality Management Center and other related departments. The questions every LG Labs expert must ask themself are: Is this something we’ve never tried before? Is it a new concept for the industry? And does it have business potential?

For example, DukeBox, which was unveiled at CES 2024, creates an entirely new product category and unique music experience by combining a vacuum tube motif with Transparent OLED tech. In fact, despite launching only a year ago, LG Labs has already invented several never-before-seen products including DUOBO, Bon Voyage and brid.zzz.

Bon Voyage featured at Wanderlust Korea

“We felt it was important to bring our innovations to customers directly and provide the opportunity to experience our innovative ideas in person,” said Kong Dae-won. “Over the past year, brid.zzz, Bon Voyage and DUOBO were featured in the LG Labs experience zone at offline events in South Korea, including Wanderlust Korea, Isegye Festival and Go Out Camp Festival. As a result, we were able to reach more than 40,000 customers and received invaluable feedback from more than 2,000 visitors.”

This year’s CES LG Labs booth was twice the size of last year’s booth, and the response from visitors was twice the scale as well. DukeBox was a big hit, especially with the big music labels in attendance as it fit seamlessly with their content and music. As a result, LG is currently in talks with a famous label on a potential collaboration that would undoubtedly strike a chord with young music fans.

LG Labs offline experience zone at Isegye Festival in Korea

Beginning last year, LG started focusing on targeting younger customers. This year, it’s taking things a step further by entering their social and online channels to generate more engagement. By leveraging the influence of creators who resonate with the younger demographic, LG plans to adopt an online and offline hybrid marketing strategy to communicate the new and exciting experiences of LG Labs’ products. This includes expanding its experience events overseas.

LG Labs aims to expand the company’s future business portfolio while encouraging both executives and employees to challenge convention by fostering an organizational culture that welcomes and rewards it. There’s much more to come from LG Labs over the coming years, so watch this space for more inventions designed to make life good!

Stay tuned to the LG Newsroom to find out what other LG teams and employees are getting up to.

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LG Receives AHRI Performance Award for Seventh Consecutive Year

An illustration of LG Air Handling Unit (AHU) and its certification from Air-Conditioning, Heating & Refrigeration Institute (AHRI) Performance Award

Sought-after Industry Accolade Confirms the Impressive Quality and
Performance of Company’s Diverse HVAC Solutions

SEOUL, Mar. 20, 2024 — LG Electronics (LG) has received the Air-Conditioning, Heating & Refrigeration Institute (AHRI) Performance Award for the seventh year in a row. The award underscores the excellence of LG’s heating, ventilation and air conditioning (HVAC) solutions, which continue to set the standard for performance, efficiency and reliability.

Founded in 1953, AHRI is a respected international trade association for manufacturers of HVAC, refrigeration and water heating solutions. Its current membership includes more than 350 companies, representing countries and territories from all over the world.

The product evaluations required to determine which companies will ultimately receive an AHRI Performance Award are largely carried out by Intertek, the respected third-party testing, certification and inspection organization.

For the third consecutive year (from 2021 to 2023), a total of 62 LG HVAC solutions across six product categories successfully passed AHRI’s rigorous evaluation process. The assessed LG products represent the following HVAC categories: Energy Recovery Ventilator (ERV), Variable Refrigerant Flow (VRF), Unitary Small Heat Pump (USHP), Water-Cooled Chiller (WCCL), Air-Cooled Chiller (ACCL) and Air Handling Unit (AHU).

The Multi V large-capacity outdoor unit, one of the outstanding LG solutions evaluated for the latest AHRI Performance Award, leverages the company’s renowned Inverter Compressor to deliver a powerful, energy-efficient performance. Particularly popular with customers in Northern Hemisphere countries, where winters can be exceptionally harsh, LG’s premier VRF system provides reliable and effective indoor heating, even in temperatures as low as negative 30 degrees Celsius (negative 22 degrees Fahrenheit).

Evaluated in the USHP category, which includes mixed-matched coils and wall-mounted heat pumps, the Multi V S is a compact yet powerful VRF solution offering low operating costs and high efficiency. Well-suited to small offices, and apartments with limited balcony space, the Multi V S employs environmentally friendly refrigerant and boasts LG’s durable Ocean Black Fin, and a variety of advanced sensing control functionalities.

Receiving the award for the first time, LG’s AHU ensures a fresh and comfortable indoor environment by controlling indoor heating and cooling, ventilating and humidification.

LG’s Core Tech sets the company’s HVAC products apart with independently developed and manufactured key components of its HVAC solutions, such as compressors and motors. Furthermore, LG maintains a proactive approach to research and development investment, focused on advancing technologies including heat exchangers, inverters and heat pumps.

“Earning the AHRI Performance Award for seven straight years is a significant milestone and a testament to the quality and dependability of LG’s HVAC solutions,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “We will continue to expand our presence in the global HVAC market, providing efficient, eco-conscious solutions that customers can depend on, year after year.”

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Witness the Next Evolution of Luxury at Thailand’s Premier Showroom

An image of the ATTA Autohaus showroom with a white Mercedes Benz vehicle

LG Thailand has forged a groundbreaking partnership with ATTA Autohaus, the first digital showroom of Mercedes-Benz in Thailand, to redefine the visitor experience. In a flawless fusion of innovation and luxury, this exclusive venture showcases LG’s state-of-the-art technology within the opulent confines of ATTA Autohaus, featuring none other than the world’s largest OLED TV (97 inches) alongside stunning OLED Posé and StanbyME.

To deliver an avant-garde journey that meets the growing demand for high-tech experiences, ATTA Autohaus enlisted the help of LG professionals to assemble an immersive environment where today’s most advanced TVs add a touch of class to the premium showroom experience. This coming together aligns perfectly with ATTA Autohaus’s commitment to seamlessly blending its online and offline customer experiences together.

LG’s cutting-edge OLED technology, especially the world’s largest OLED TV, has been meticulously integrated into the showroom’s ambience. Going far beyond the purpose of delivering crystal-clear content, these TVs are now making their mark on ATTA Autohaus’s mission of providing the most innovative and sustainable customer experience yet. The strategic placement of LG TVs among the venue’s 15 high-end vehicles creates a harmonious synergy between tech and luxury, offering a glimpse into the future of luxury car retail spaces.

This collaboration extends LG’s OLED technology beyond conventional entertainment settings. The TVs not only showcase the prowess of LG’s display technology, but also contribute to the creation of a captivating ambiance. LG’s 97-inch OLED TV stands out among the rest as a testament to the company’s commitment to pushing the boundaries of visual innovation, providing the most cinematic experience ever witnessed inside a luxury car showroom.

The integration of LG’s technology was a resounding success, elevating the showroom’s allure while guiding esteemed guests on their journey into the world of luxury vehicles. Since the awe-inspiring TVs were installed throughout the venue, visitor engagement has increased significantly with the immersive screens extending dwell time and heightening visitors’ intrigue in the displayed vehicles. This collaboration goes as far as setting a new benchmark for future endeavors, showcasing how cutting-edge technology is worthy of its place in the luxury market, raising the bar for automobile showrooms across Thailand.

More than just a collaboration, this transformative blend of technology and luxury is helping to transform perceptions of the customer experience within the premium automotive industry. This partnership embodies LG’s commitment to innovation and its ability to seamlessly integrate advanced technologies into diverse lifestyle settings, ultimately making life better for all consumers worldwide.

Contributed by LG Thailand

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LG CineBeam Q Brings a 4K Cinematic Experience and Aesthetic Design to the Global Market

An image of LG’s CineBeam Q projector with a 360-degree rotatable handle

With a 360-degree Rotatable Handle and Auto Screen Adjustment Feature, the Latest
CineBeam Model Delivers High-quality Content Consumption Anytime, Anywhere

SEOUL, Mar. 15, 2024 — LG Electronics (LG) is set for the global launch of the LG CineBeam Q (model HU710PB). The LG CineBeam Q will be available for pre-orders from March 18 with exclusive benefits.¹ The global release will begin in South Korea this month and will roll out in other markets, including US, Canada, Australia, Germany, Spain, France, UK, several countries in Asia and the Gulf region from April. Furthermore, the innovative projector aims for further expansion into additional countries.

Unveiled at CES 2024, the LG CineBeam Q projector is designed to complement users’ lifestyles, offering maximum portability with its compact design featuring a 360-degree rotatable handle. Intended for seamless transitions between indoor and outdoor settings, the CineBeam Q caters to users seeking elevated entertainment experiences free from constraints of location.²

The LG CineBeam Q provides flexibility for effortless content consumption anytime, anywhere.² Whether used as an educational aid for families or a movie screen for social gatherings, the versatile lifestyle companion integrates into any room or outdoor area. When not in use, the CineBeam Q projector acts as a chic interior accessory, complementing any space with its minimal design. Additionally, users can activate the Light Drawing function to enhance the ambiance of a space with captivating digital images. This image-mapping feature projects images onto the wall, elevating the room with tranquil mood lighting.

Extending beyond its portable design, the CineBeam Q refuses to compromise outstanding picture quality, projecting stunning 4K UHD resolution images up to 120 inches and delivering vibrant, vivid pictures with a remarkable 450,000:1 contrast ratio and 154 percent coverage (overall) of the DCI-P3 color gamut.

The CineBeam Q projector boasts versatile and convenient features that effectively solve portability issues associated with conventional projectors, which can be a hassle to set up and move around. Equipped with Auto Screen Adjustment, the auto-focus feature optimizes image placement and size, creating an immersive viewing experience in any space, while eliminating the inconvenience of the setup process.³ Further enhanced by the intuitive LG webOS platform, viewers can watch all their favorite shows with seamless access⁴ to popular streaming services like Netflix, Disney+, Prime Video and YouTube.⁵Additionally, it allows users to effortlessly share content from their smart devices via AirPlay 2 and Miracast.⁶

“The LG CineBeam Q stands out as a truly unique projector, not only for its exceptional picture quality and impressive visuals but also for its ability to seamlessly blend into any home environment as a stunning art piece,” said YS Lee, vice president and head of the IT business unit of LG Business Solutions Company. “Content lovers will be delighted by the portability of the projector lineup, which delivers unparalleled cinematic viewing experiences anytime, anywhere.”

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¹Benefits for pre-order purchase may vary by country.
² The projector operates solely through external power sources and does not feature a built-in battery. It necessitates connection to a power cord or external battery. Also, the model requires space suitable for projection such as walls, ceilings and similar surfaces.
³ If the distance from the screen exceeds 2 meters or the angle of placement is over 25 degrees, the auto screen adjustment may not work properly.
⁴ Available when the device is connected to Internet or Wi-Fi network.
⁵Many streaming apps available on webOS require a paid subscription. Support for specific streaming apps may vary by country. Users are required to have an account for the streaming services.
⁶ Available when the device is connected to Internet or Wi-Fi network.

EPA and DOE Recognize LG Electronics for ‘Sustained Excellence’ in Energy-Efficient Products, Environmental Sustainability Efforts

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EPA and DOE Recognize LG Electronics for ‘Sustained Excellence’ in
Energy-Efficient Products, Environmental Sustainability Efforts