Hanok, traditional Korean houses, are renowned for their aesthetic beauty construction and harmonious integration with nature. Inspired by this distinctive architectural form – prized for its energy efficiency, natural ventilation and lighting – LG Spain has constructed an AI-powered home named ‘Another Hanok.’ This innovative abode showcases LG’s latest technological and design advancements and highlights some of the ecologically-focused projects undertaken as part of LG Spain’s ‘Smart Green’ movement.

During the Another Hanok opening ceremony, LG reaffirmed its commitment to supporting the global climate response through its ongoing ESG initiatives and sustainable product solutions. The event was attended by 80 guests, including the president of LG Spain, local and Korean government officials and representatives from various partner companies. Since establishing the Smart Green movement in 2017, LG Spain has developed product solutions aimed at reducing environmental harm while encouraging and fostering community engagement.

Efficient Innovations for Sustainable Dwellings
Self-sufficient, connected and sustainably powered, Another Hanok embraces and embodies LG’s Smart Green philosophy. The house produces, stores, saves and shares clean energy, achieving 100 percent energy independence^* through the use of LG’s state-of-the-art technologies as a way to reduce its environmental impact.

Leading up to the entrance of Another Hanok is a beautifully designed pathway that inspires feelings of peace and tranquility while reminding visitors of the pressing environmental issues facing our planet. As visitors approach the house, they encounter a variety of interactive displays and installations that spotlight the challenges of reducing carbon emissions and the urgent need for companies and consumers to adopt responsible practices.

Inside, visitors can explore several spaces, each focused on different aspects of sustainable living. From energy-efficient appliances to advanced HVAC systems, Another Hanok demonstrates how LG’s cutting-edge technologies and solutions can help create a net-zero-energy home. The seamless installation of the LG Therma V R290 Monobloc heat pump contributes to the house’s efficient use of power, while ensuring the reliable heating and cooling for visitor comfort. Conveniently, the solution’s energy consumption can be monitored through the ThinQ™ Energy Service. Additionally, surplus energy produced by the solar panels installed on the roof of Another Hanok is stored in LG’s energy storage system.

Expanding the Smart Green Movement
Launched in 2017, LG Spain’s Smart Green movement is an initiative that continues to help regenerate local environments and ecosystems. The movement’s goals include planting 48 million trees (Smart Green Trees), repopulating 48 million Iberian bees to ensure the pollination of countless endemic plant species (Smart Green Bees), and reviving the health of the Mediterranean Sea (Smart Green Seas).

The ‘Another Life’ Experience
Another Hanok is a part of LG’s ‘Another Life’ series, a collection of offline experience spaces that provide customers with unique opportunities to interact with LG’s lifestyle-enhancing products. Each of these spaces offers a welcoming atmosphere along with compelling displays and exhibits that promote sustainability and responsible technological innovation. Beginning in South Korea in 2022, the series has since expanded internationally with the addition of sites such as ‘Another Saigon’ in Vietnam.

LG views Another Hanok as a new, more-engaging kind of B2B showroom, where its European B2B clients can see first-hand the company’s strong commitment to achieving carbon neutrality. In the spirit of its Life’s Good philosophy, LG will continue to innovate and inspire, leveraging its technology leadership to help usher in a new era of sustainability.

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^* Average yearly photovoltaic (PV) power generation at Another Hanok is 22,030 kWh while average monthly power consumption is 16,870kWh. Actual power generation and power usage may vary.

With a commitment to creating a better life for all entailing a greener future for everyone, LG is taking all the necessary steps to realizing a healthier planet for future generations. These include designing and executing green initiatives, such as rethinking operational processes and product lifecycles to reduce carbon emissions and waste, as well as developing technologies that promote sustainability and inclusivity.

In line with this overarching mission, LG Indonesia recently launched its ‘Better life for all’ campaigns to inspire the country’s younger generation to adopt sustainable lifestyles. This exciting event focused on promoting a sustainable food culture and raising awareness of food issues in a time when food waste and food insecurity is high in Indonesia.

The country faces an alarming food waste issue, ranking second globally with an annual generation of 20.93 million tons, according to the United Nations Environment Program Food Waste Index Report 2021. This waste results in economic losses ranging from IDR 213 to 551 trillion per year¹ and exacerbates food insecurity, with Indonesia ranking 77th out of 125 countries on the 2023 Global Hunger Index.² LG aspires to fight food waste and insecurity issues by engaging the younger generation, who make up over 50 percent of Indonesia’s population.

The campaign began this March with ‘Better Life Recipe,’ an event in collaboration with renowned chef Devina Hermawan. As part of this event, Devina created a recipe designed to minimize food waste. On Instagram and TikTok, she offered her followers a choice between two traditional Korean dishes: a scrumptious bibimbap with taichan sauce and a delicious bulgogi (Korean marinated beef dish). Through a poll, bulgogi emerged as the winning dish, later making another appearance in the campaign. To further raise public awareness and spark conversation, LG ran the ‘Better Life Social Challenge’ – #MaskaPintarLG – encouraging young Indonesians to recreate the zero-food-waste recipe themselves.

Continuing the campaign in April, LG hosted the “Better Life Festival,” an offline program aimed at promoting sustainability by raising public awareness about the adverse effects of food waste.

The two-day festival, held at Chillax Sudirman Jakarta, featured an array of activities, such as green workshops and expert panel discussions, designed to engage and educate attendees. The festival was a resounding success, attracting over 2,000 participants and igniting a passion among Indonesia’s youth for a new era of eco-conscious living. The event was organized into several interactive zones, including ‘Jane’s Boutique,’ ‘Jack’s Open Kitchen’ and ‘CRAFT SHOP,’ each with a unique focus.

‘Jane’s Boutique’ featured the LG Styler, a product that introduced visitors to the benefits of steam-refreshing garments, as well as the LG WashTower. Participants could engage in a quiz on clothing care and sustainable practices, and even create durable bags from recycled banner materials, underscoring LG’s commitment to environmental responsibility. Visitors could also learned about LG’s air purifiers, including the LG PuriCare AeroTower and AeroFurniture – products with components created from recycled plastics. 

Next, ‘Jack’s Open Kitchen’ featured cooking demonstrations by Chef Devina Hermawan, who creatively used leftover ingredients to prepare delicious dishes and beverages, such as tea made from imperfect apples, aiming to reduce food waste in Indonesian households.

This zone also featured LG’s diverse array of innovative products that help reduce food waste, such as LG InstaView™ Door-in-Door refrigerator. This refrigerator allows users to check the contents by knocking twice on the panel without opening the door, preventing the escape of cold air. Featuring cutting-edge innovations such as LinearCooling™ and DoorCooling™ technologies, the fridge can extend freshness of stored food and contribute to effective food waste reduction.

Moreover, in partnership with the Badan Pangan Nasional (BAPANAS/National Food Agency), FoodCycle Indonesia and Universitas Prasetiya Mulya – a local university that developed a composting solution for food waste – LG facilitated a broad range of activities to promote sustainable living. A booth was set up for visitors to make food donations, supporting BAPANAS’s Save Food movement to decrease national food waste.

And, as the next leg of the campaign, LG Indonesia organized a food donation drive from May 10-12 in the Jakarta and Tangerang areas. The ‘Better Life Food Distribution’ event was operated by 140 LG Indonesia employees and volunteers the company’s partners, including BAPANAS, Universitas Prasetiya Mulya and FoodCycle Indonesia. To further support community welfare and sustainability efforts, LG and its partners donated a total of 1,500 waste-free meal kits and 1,500 bulgogi lunch boxes – made with the zero waste recipe created by Chef Devina Hermawan earlier in the campaign – to local welfare foundations.

Through this on-going campaign, LG Indonesia reaffirmed its commitment to aiding the younger generation adopt a more sustainable lifestyle. The partnership will continue throughout the year with additional interactive activities geared toward Indonesian youth to amplify LG’s mission of providing a ‘Better life for all’ and promoting sustainable living.

Stay tuned to LG Newsroom to discover the myriad of ways LG’s forward-thinking subsidiaries are promoting sustainable practices around the world.

Contributed by LG Indonesia in collaboration with H&A Global Brand Team

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¹ lcdi-indonesia.id/wp-content/uploads/2021/07/Executive-Summary-FLW-ENG.pdf
² www.globalhungerindex.org/pdf/en/2023/Indonesia.pdf

The honey bee’s impact on the global ecosystem extends far beyond the confines of its hive. Through pollination, bees contribute to the growth of plants, the thriving of habitats and the sustenance of animals. Recognizing the vital role of bees, the United Nations has designated May 20 as World Bee Day. The Food and Agriculture Organization of the United Nations (FAO) supports this initiative, emphasizing that bees pollinate 71 out of the 100 crop species that provide 90 percent of the world’s food. 

As a leading corporate citizen committed to combating climate change, LG is dedicated to creating a more sustainable planet through its ‘Better Life for All’ vision. In addition to adhering to local environmental protection policies, LG fulfills its social responsibilities as a global company by preserving local biodiversity and fostering sustainable ecosystems.   

One of LG’s subsidiaries, LG Spain, has been undertaking the ‘Smart Green Bees’ project since last year to promote the cultivation and nurturing of plants. This initiative aims to address the declining population of Iberian honey bees (apis melifera), an endangered subspecies that has the potential to pollinate 100 percent of Spain’s flora. 

To support the recovery of these ecosystems, Smart Green Bees has introduced new hives and implemented advanced monitoring systems to ensure the well-being of these important animals. Remarkably, the Spanish subsidiary has increased the number of Iberian bees by 3.5 million in just over a year. 

LG Germany is also contributing to bee conservation efforts through a social initiative that involves distributing ‘insect hotels’ to employees and social media community. These miniature hotels, made from sustainable local forestry materials like solid wood and natural reeds, are created by individuals with disabilities.  

Each bee-related environmental project outlined demonstrates how LG and its people are making genuine efforts to address important local environmental issues.

Stay tuned to LG Newsroom to see how LG subsidiaries across the globe are promoting a greener planet for all. 

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Under a mission to create a Better Life for All, LG is committed to creating a sustainable future for the planet. As part of its commitment to raising awareness about crucial social and environmental issues, LG has been running the LG Hope Screen program in bustling pedestrian areas of two renowned cities – New York’s Times Square and London’s Piccadilly Circus. These eye-catching LG billboards have captured the attention of passersby, showcasing public service videos produced by international organizations and non-governmental organizations.  

Image source: UNEP Facebook

Through the Hope Screen program, LG is joining hands with the United Nations Environmental Programme (UNEP) in the annual celebration of World Environment Day on June 5. The Kingdom of Saudi Arabia is hosting this year’s event, focusing on the critical topics of land restoration, desertification and drought resilience, emphasizing the message of “Our Land. Our Future.” 

Image source: UNEP Facebook

According to the United Nations, approximately 2 billion hectares of land are degraded worldwide, posing a significant impact on around 3.2 billion people globally. This degradation accounts for one-fifth of the Earth’s land area and affects 40 percent of the world’s population, disproportionately impacting those who lack the necessary resources and means to cope with the consequences. 

This year’s World Environment Day provides a valuable platform to raise public awareness about this pressing issue and inspire action to safeguard the planet. From May 31 to mid-June, LG Hope Screens will broadcast UNEP-created videos that shed light on the detrimental consequences of rapid industrialization, contributing to the devastating effects of climate change. However, these videos also showcase inspiring reforestation initiatives from various parts of the world, urging viewers to actively participate in the restoration of our planet’s ecosystems. 

LG Hope Screens have emerged as a powerful platform for initiating meaningful conversations and raising awareness about crucial social and economic issues. In April, on the occasion of Earth Day 2024, LG launched a captivating digital out-of-home campaign through its Times Square billboard, featuring mesmerizing anamorphic content. The campaign aimed to draw attention to the urgent need for protection of some of the world’s most vulnerable endangered and recovered species. Throughout the year, this ongoing campaign will continue to spotlight various species, starting with the snow leopard and subsequently featuring the bald eagle, Galapagos sea lion and reindeer later in the year.  

Last October, to commemorate World Food Day, LG Hope Screens played a significant role in commemorating World Food Day. During this event, campaign videos produced by the United Nations Food and Agriculture Organization were broadcasted, emphasizing the crucial importance of water as a fundamental element for both sustenance and life itself. These videos aimed to raise awareness about the significance of water conservation in order to foster a more sustainable future.  

LG will continue to run the Hope Screen program to foster initiatives for the betterment of the planet and the people living on it. Stay tuned to the LG Newsroom to learn more about LG’s efforts to create a Better Life for All. 

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Image credit: UNEP Twitter Account

Since 2000, droughts have increased worldwide by 29 percent. If this trend isn’t halted or reversed, it is likely that severe water shortages will impact more than three-quarters of the global population by 2050.¹ World Environment Day 2024 (June 5) – with the slogan “Our land. Our future. We are #GenerationRestoration.” – is focused on the importance of land restoration, combating desertification, and enhancing resilience against droughts.  

To successfully confront and overcome such immense environmental challenges, it is vital for companies, especially those with a global presence, to step up and lead the way. As an organization that is concerned with the wellbeing of people and the planet, LG proactively integrates responsible practices and technologies into its operations worldwide, aiming to achieve carbon neutrality by 2030. The company also supports a better future by developing energy-efficient home appliances and participating in land restoration efforts around the world. 

Heat Pump Technology: Steps Towards Energy-Efficient Living
Energy-efficient home appliances and technologies are central to LG’s decarbonization efforts. By employing state-of-the-art core components, including heat pumps, the company’s appliances and HVAC systems help households reduce energy consumption and carbon emissions resulting from the use of home appliances.² With its cutting-edge innovations, the company is helping consumers to reduce their energy usage and carbon footprint, which in turn contributes to the critical task of pushing back against climate change.  

Global and Generational Commitment to the Environment
Beyond delivering technological advancements for the home, LG is very much involved in land and ecosystem restoration projects. These include tree-planting campaigns in many countries, including Indonesia and Spain. In 2023, LG Indonesia celebrated its 32nd anniversary by partnering with Jakarta’s Natural Resources Conservation to plant 32,000 trees across Jakarta, Kalimantan and Sumatra. Launched in Spain in 2017, LG Spain’s Smart Green project aims to plant 47 million trees across the country, bringing the beauty of nature back into cities such as Madrid and Malaga. 

The reduction of food waste also plays a crucial role in supporting land restoration efforts, as it helps to conserve resources and reduce the pressure on landfills. Last month, to underscore the environmental impact of food production and disposal, LG Indonesia partnered with the National Food Agency and Prasetiya Mulya University to distribute 3,000 no-waste bulgogi lunchboxes in Jakarta and Tangerang. Aimed at addressing the issue of severe food waste in Indonesia, where over 23 million tons of food are thrown away annually, the partnership has highlighted LG’s commitment to alleviating hunger and accelerating the implementation of effective waste-reduction strategies. 

Product Encouraging Responsible Food Practices and Reducing Waste
The LG InstaView™ French Door refrigerator exemplifies the company’s efforts to help reduce food waste and household resource consumption. The fridge features a unique mirrored InstaView panel that allows users to see inside without opening the door, preventing the escape of cold air and conserving energy. Additionally, the company’s LINEARCooling™ and DoorCooling+™ technologies ensure the fridge maintains a uniform temperature, extending food freshness to help keep items from going off before they can be used by.³ 

Through its products, practices and proactive initiatives, LG will continue to promote the efficient and responsible use of resources, striving constantly to realize its inspiring vision for a Better Life for All. 

Stay tuned to LG Newsroom for more on LG’s environmental initiatives.  

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1 www.unccd.int/news-stories/stories/latest-climate-report-underscores-urgent-need-act-drought
2 According to the U.S. Energy Information Administration (EIA) – Annual Energy Outlook, residential energy use by home appliances such as washers, dryers, and refrigerators accounts for 12 percent of the total residential energy use. HVAC (Heating, Ventilation, and Air Conditioning) accounts for 57 percent of total energy use at home, with space heating at 32 percent, water heating at 14 percent, and space cooling at 11 percent.
3 LINEARCooling sends cool air throughout the refrigerator compartment more frequently than a conventional cooling system, helping maintain a smaller temperature fluctuation range of ±0.5 degrees Celsius. Based on TÜV Rheinland test results using LG’s internal test method, measuring the time it took to achieve a 5 percent weight loss rate for pak choi on the shelf in the fresh produce compartment of the LG LINEARCooling model GSXV91NSAE. Results may vary depending on the actual usage environment.