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New content has been posted to LG BEYOND NEWS: |
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MAKING THE THINGS WE LOVE LAST LONGER
Most of us have a favorite piece of clothing that we couldn’t bear to part with. It might be a pair of jeans that is extremely comfortable, a classic jacket that has never gone out of style, maybe a concert t-shirt that brings back fond memories. Regardless of the item or the reason for keeping it around, if you want to make it last, you have to look after it.
To celebrate the garments that make us feel great whenever we put them on, LG hosted an Instagram campaign, Care for Your Favorites, in the Nordic countries of Sweden, Norway, Finland, Denmark and Iceland. The goals of the campaign were to highlight the gentle yet thorough care offered by LG’s innovative washing machines and to start a conversation about the importance of sustainability.
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