LG’S IMMENSE LED DIGITAL SIGNAGE PROJECT IS TURNING HEADS IN BUSY GANGNAM

Whether at home, in a shopping mall or out on the street, big screens always attract a lot of attention. A prime example of this comes from LG Electronics’ Business Solutions Company, which recently installed its new extra-large, high-definition LED digital signage on one of Seoul’s most bustling streets in Gangnam.

Running through the center of the iconic district, Teheran-ro (“ro” meaning “street” in Korean) is often referred to as the local version of Times Square due to the abundance of state-of-the-art screens displaying advertisements of every brand imaginable. Designated as a free outdoor advertisement zone by the government, the street acts as something of a public arena where major entertainment houses, clothing brands and corporations vie for the attention of the estimated 100,000 pedestrians who traverse its sidewalks every day of the week.