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IN KOREA, “MZ” GENERATION IS A REAL THING
In the Korea press, readers will often run across the term MZ Generation. No, this isn’t a new K-Pop group but a forced pairing of two groups – Millennials and Gen Z – which the rest of the world views as separate and distinct demographic cohorts. Separating consumers into dif-ferent generations is useful for researchers and social scientists, who measure and document differences in attitudes and behaviors.
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