ANYTHING BUT ORDINARY: THE DESIGN OF LG VELVET

There are two types of smartphone owners in the world: those who wish to be part of a bigger group and those who want to be different.

It’s safe to say that LG smartphones have always been aligned with the second group.

From its nature-inspired design language to its expressive colors and tactilely pleasing form, LG VELVET immediately stands out from the crowd, delivering something refreshingly new at a time when “same old same old” has become the smartphone space mantra.

In the past decade, consumers have seen very little change in smartphone designs. Now those same customers are expected to choose from among a number of “flagship” devices all sporting very similar components and “specs”, oftentimes having to part with more than a week’s wages for the privilege to do so. LG VELVET attempts to rewrite the formula for those who want the best a company has to offer but don’t want to pay for features that they will likely never use.