LG and Artist Do Ho Suh Present Inspiring Digital Art on Transparent OLED TV at Frieze London

In London’s Thriving Art Season, Se Ok’s Ink Abstraction Comes Alive on
LG OLED TVs, While LG Engages Artists via Partnership With National Gallery

SEOUL, Oct. 16, 2025 — Amid the energy of Frieze London 2025, LG Electronics (LG) celebrates the abstract artistry of Se Ok Suh (1929–2020), a pioneer of modern Korean ink abstraction. At Frieze London 2025, this visionary artist’s abstract ink paintings are reinterpreted by his sons, Do Ho Suh and Eul Ho Suh, as an inspiring digital art experience on LG OLED TVs.

To translate Se Ok Suh’s artistic vision from ink painting to digital art experience, renowned contemporary artist Do Ho Suh, and visionary architect Eul Ho Suh, closely collaborated to create an immersive spatial arrangement. LG OLED TVs provide the ideal digital canvas to present their vision. Through this partnership, Do Ho gives new life to the beauty and radical inventiveness of Se Ok Suh’s “People” series, animating marks that explore the philosophical relationship between humanity and infinite space.

Presented across multiple LG SIGNATURE OLED T transparent TV and OLED evo TVs, the black ink abstract works are rendered through overlapping video animations, drawing viewers into a compelling narrative that captures the meditative flow of Se Ok Suh’s ink paintings. The innovative capabilities of LG’s transparent OLED screens create a visually striking and immersive experience that will captivate viewers, highlighting the layered interplay and refined lines of Se Ok Suh’s brushwork. The perfect black facilitated by LG’s self-lit OLED technology brings out the depth and subtlety of every stroke in astonishing detail.

Extending the creative energy sparked by Frieze London across the city’s vibrant art scene, the story behind the project, showcased at Frieze London, will be elaborated for the wider art community at the National Gallery in London. A special event will enable wider reflection on this intergenerational collaboration and the inspiration Do Ho Suh drew from his father’s work in this reinterpretation.

LG recently began the journey of its partnership with the National Gallery, one of the world’s favorite art destinations, reflecting its commitment to nurturing contemporary artists and their work. As the National Gallery’s Modern and Contemporary Art Partner, LG supports current and upcoming artist projects and relationships with other cultural institutions at the intersection of art and technology.

“My father often spoke of the infinite universe and space in his work, while he was painting,” said Do Ho Suh. “When I witnessed the moment the LG OLED screen became transparent, it felt as if a two-dimensional picture was transformed into three-dimensional space, revealing the space behind the painting that has been invisible until now.”

“This exhibition is a meaningful opportunity to share the legacy of Se Ok Suh’s work, digitally reimagined by Do Ho Suh and Eul Ho Suh for Frieze London,” said Kate Oh, head of Experiential Marketing at the LG Media Entertainment Solution Company. “During London’s dynamic art season, we are excited to take part in projects and events with the cultural partners including National Gallery in London and Korean Cultural Centre UK (KCCUK) to support artists and inspire art lovers and the wider art community across London.”

During Frieze London 2025, LG and the KCCUK are also hosting K-Art Lab, an interactive exhibition exploring the dialogue between Korean heritage and contemporary creativity. At the event, Se Ok Suh’s reimagined works are showcased on LG’s 83-inch OLED TV, providing visitors a deeply engaging visual experience.

Visitors to Frieze London 2025 can explore LG’s latest OLED TVs and Se Ok Suh’s artwork, reinterpreted by his sons, in The Regent’s Park from October 15 to 19.

LG OLED TVs continue to inspire new forms of artistic expression through the integration of art and technology, creating innovative ways to experience creativity in the digital age. To learn more about LG’s latest collaborations and initiatives, visit www.LGOLEDART.com.

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LG Unveils “ESSENTIAL SERIES”: A New Line of Home Appliances “Made For India”

Embracing the Spirit of “Har Ghar Appliances, Har Ghar Happiness,”
the New Lineup Combines Design, Performance and Value for Every Indian Home

MUMBAI, Oct. 14, 2025 — LG Electronics India Ltd. (LGEIL) today unveiled the LG Essential Series, a new line of home appliances created from the ground level with Indian insights. As the company’s first major consumer initiative following the public listing of LGEIL, the Essential Series reflects LG Electronics’ (LG) renewed commitment to India – making innovation more accessible to millions of households while meeting their growing aspirations. Under the campaign slogan “Har Ghar Appliances, Har Ghar Happiness,” LG aims to enrich the lifestyles of Indian consumers by ensuring that more households experience the brand promise of Life’s Good first-hand.

Developed after engaging with more than 1,200 families across India representing diverse demographics and lifestyles, the series is built on two core philosophies: “Made in India” and “Made for India.” Each product is designed to meet the dreams and everyday challenges of Indian consumers offering superior performance, durability and thoughtful design, all at an accessible price.

The LG Essential Series comprises four key appliances designed for Indian households:

Double Door Refrigerator with frost-free technology and larger vegetable storage
Fully Automatic Top Load Washing Machine built to withstand local conditions like dust, humidity and low water pressure
Room Air Conditioner reducing energy consumption with Energy Manager+ & Diet Mode+
Convertible Oven with Indian Auto Cook menus, air fry and convection modes for healthier, versatile cooking.

“The LG Essential Series marks a new chapter in our commitment to Indian consumers, following the successful market listing of LGEIL,” said Hong-ju Jeon, managing director of LG Electronics India Ltd. “Designed from the ground-up with insights from thousands of households, this series brings together premium design and everyday reliability. It addresses the real needs of Indian families with appliances built for local conditions – enhancing convenience and enriching daily life. With this launch, LG is making Life’s Good more accessible, turning aspirations into reality across India.”

Designed for India: Durable, Practical and Thoughtful

Double Door Refrigerator
Combining simplicity with premium functionality, the refrigerator offers Frost Free Technology at a reasonable price, eliminating the need for manual defrosting. Its Smart Mode automatically adjusts cooling based on seasonal changes, while a 20 percent larger (compared to previous models) vegetable storage compartment accommodates bulk grocery shopping – ideal for vegetarian households.

Fully Automatic Top Loader Washing Machine:
Built for durability in diverse Indian conditions, the washer features Low Pressure Fill technology for effective washing even at low water pressures. The ProShield Motor with BMC (Bulk Moulding Compound) Cover provides enhanced protection against dust, insects and moisture, while the IPX4-certified water-resistant control panel offers reliable operation in humid conditions.

Room Air Conditioner:
Designed for comfortable living, the AC includes a 6-in-1 Convertible function to significantly reduce energy consumption. It’s powerful VIRAAT Mode delivers Instant cooling for an infinite time, reaching desired cool air directly to user area with a powerful fan speed and maximum cooling capacity , and it is ideal for efficiently cooling small to medium spaces like bedrooms or study rooms.

Convertible Oven:
Inspired by India’s rich culinary traditions, the oven includes Auto Cook menus customized for local dishes like ghee, paneer and dal. Equipped with Air Fry and Convection modes, it enables healthier cooking with the convenience of modern versatility.

The LG Essential series will begin its nationwide rollout in November 2025, with prices starting at approximately Rs.18,000 for entry-level models.¹ The products will be available at all authorized LG brand stores, multi-brand retail outlets and major e-commerce platforms across India.²

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¹The pricing is indicative and subject to change, and may not include installation, taxes or other service charges.
² Subject to regulatory approvals and supply chain conditions.

LG Electronics India Lists on NSE

Company Shares Future Vision to Become a National Corporation of India

MUMBAI, Oct. 14, 2025 — LG Electronics (LG) today announced the listing of its subsidiary, LG Electronics India Limited (LGEIL), on the National Stock Exchange of India (NSE). The milestone marks an important step in the LGEIL’s ambition to become a national corporation of India while reinforcing its role as a long-term partner in the country’s economic growth.

On October 14, LG held a listing and future vision announcement ceremony at NSE in Mumbai, attended by LG Electronics CEO William Cho, CFO Chang-tae Kim, managing director of LGEIL Hong-ju Jeon, board chairman Dae-hyun Song, as well as NSE CEO Ashish Chauhan, investors and analysts. At the market’s opening bell, LG CEO Cho and NSE CEO Chauhan jointly rang the ceremonial gong to celebrate the start of trading for LGEIL.

In the IPO, LG offered 15 percent of LGEIL’s issued shares (101,815,859 shares) through an offer for sale. The IPO price was set at the top of the indicative range at INR 1,140 per share, with subscriptions reaching 54 times the total offering. The listing generated approximately USD 1.31 billion¹ (INR 116.05 billion).

With the listing, LGEIL becomes more deeply rooted in India. LG anticipates that this development will support its growth in a market where rising incomes and expanding middle-class households are creating strong momentum in appliance adoption. According to Boston Consulting Group, the proportion of Indian households in the middle-income bracket (annual income USD 6,000–36,000) is forecast to rise from 29 percent in 2020 to 46 percent by 2030.

“India is now at the center of our Global South strategy,” said William Cho, CEO of LG Electronics. “We look forward to advancing the growth of both LG and LGEIL.”

Future Vision: Make for India, Make in India, Make India Global
Alongside its market debut, LG presented a long-term vision to build on its leadership in India and strengthen its position. With India’s population and its status as one of the world’s largest potential markets, LG plans to expand strategies tailored to local customers and market needs. Through this, LG aims to maintain its current position as number one player in major home appliances and consumer electronics² in India as per the market share in the offline channel.

The first vision, “Make for India”, emphasizes creating products tailored to Indian lifestyles and needs. Building on decades of local insight, the range combines affordability, India-specific features and design elements reflecting cultural preferences. Building on this experience, LG will continue expanding its India-focused portfolio.

The company’s second vision “Make in India” highlights LG’s alignment with India’s manufacturing-driven growth strategy. LG has established a self-sufficient local value chain spanning R&D, production, sales and service. In addition to its existing plants in Noida and Pune, the company is investing INR 50.01 billion in a new factory in Sri City, expected to create 1,900 direct and indirect jobs.

Lastly, “Make India Global” builds on this foundation to position India as a key driving force within LG’s Global South strategy, which focuses on unlocking growth opportunities across emerging markets amid rapidly evolving geo-economic dynamics. Through this initiative, LG aims to help advance India’s transition from a fast-growing market to a recognized hub of innovation, manufacturing and talent.

By empowering local industries, strengthening value chains and fostering technological capabilities, LG seeks to enable India to showcase its excellence on the world stage – from advanced manufacturing and R&D to technology exports and sustainable development. Ultimately, the company aspires to grow alongside India, supporting its rise as a global economic leader while reinforcing its own standing as a trusted national company that represents India’s potential to the world.

Building a Better Future Together
Beyond products, LGEIL continues to strengthen its connection with customers by enhancing after-sales services and expanding its Annual Maintenance Contract subscription programs – ensuring lasting relationships that extend well beyond the point of purchase. The company is also accelerating growth in future-ready B2B domains, providing advanced technologies for commercial spaces, HVAC systems and information displays.

Guided by a shared vision for growth, LG stands ready to create lasting value in India – strengthening its role as a partner in the country’s progress and a contributor to its global success.

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¹The exchange rate was applied at 1 USD = 88.78 INR. (RBI, as of October 13, 2025)
² Excluding mobile phones

LG Releases Preliminary Earnings for Third-Quarter 2025

Strong Performance in Key and Future-Oriented Businesses Drives Q3 Results
Above Market Expectations

SEOUL, Oct. 13, 2025 — LG Electronics Inc. (LG) today announced its preliminary earnings results for the third quarter of 2025, reporting consolidated revenue of KRW 21.88 trillion and an operating profit of KRW 688.9 billion.

Despite external headwinds, including escalating U.S. tariffs, both figures surpassed market expectations. Revenue marked the second-highest ever for a third quarter, while operating profit exceeded recent market forecasts by more than 10 percent. Profitability declined year-on-year due to several non-recurring factors, including higher tariff burdens under changing trade conditions.

Nevertheless, LG successfully offset market concerns and exceeded expectations, driven by solid performances across key and future-oriented businesses. The home appliance solutions business maintained strong competitiveness and market leadership, while the vehicle solutions business achieved record-high profitability.

LG continues to reinforce its business fundamentals through a focus on qualitative growth – emphasizing B2B operations such as vehicle solutions and HVAC, expanding non-hardware platforms including appliance subscriptions and webOS, and strengthening its online business. In particular, the IPO of LG Electronics India Limited is expected to provide significant funding to accelerate business structure improvements and future growth initiatives.

The home appliance solutions business continued to face challenges from tariff pressures on U.S. exports and a delayed recovery in global demand. Despite these conditions, it sustained leadership in the premium segment and maintained stable performance in the mass market. These results were supported by optimized production operations, efficient resource allocation to mitigate tariff effects and steady growth in subscription-based appliance services.

The media and entertainment solutions business faced higher marketing costs as competition intensified in the global TV market. Moving forward, LG plans to enhance the competitiveness of the webOS platform to diversify its profit structure – focusing on advancing its advertising business and expanding content offerings. The company also plans to accelerate growth in the Global South, where TV demand remains relatively stable.

The vehicle solutions business is expected to have achieved record-breaking profitability in the third quarter, driven primarily by the strong performance of premium in-vehicle infotainment systems, which contributed to improved margins. The business is also broadening its portfolio beyond hardware to include vehicle content platforms, with continued growth expected based on a robust order backlog and improving operational efficiency across lighting and EV powertrain units.

In the eco solutions business, LG is actively expanding its footprint in future-oriented markets such as commercial HVAC systems and industrial and power plant chillers. The company has recently secured a series of large-scale projects – including AI data center cooling solutions – across North America, Latin America, the Middle East and Asia. As these projects progress, LG aims to leverage them as key references to further reinforce its long-term growth potential. In parallel, the company is preparing for the commercialization of liquid cooling solutions for data centers, a next-generation technology poised to become a major driver of future expansion.

These figures are tentative consolidated earnings based on K-IFRS provided as a service to investors prior to LG Electronics’ final earnings results, including net profit. Details regarding each division will be announced officially later this month.

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LG Showcases PuroTec™ Antimicrobial Material at K Show in Germany

Company Accelerates Global Expansion of Materials Business, Boosts Industry Recognition
by Participating in World’s Three Largest Plastics Exhibitions

SEOUL, Oct. 13, 2025 — LG Electronics (LG) is presenting a comprehensive lineup of LG PuroTec™ antimicrobial additive solutions at K 2025 – one of the world’s leading plastics tradeshows – taking place in Düsseldorf, Germany (October 8-15).

Making its debut at K show, LG is accelerating the global expansion of its advanced materials business. This year, the company has established a strong global presence by participating in all three of the world’s major plastics exhibitions: Chinaplas in China, National Plastics Exposition in the U.S., and now K show in Europe.

Underscoring LG’s leadership in advanced material technologies, PuroTec solutions are suitable for a wide range of applications spanning diverse industries, including home appliances, healthcare, construction materials, packaging and automotive. Along with the complete PuroTec portfolio, LG’s showcase at K show also features antibacterial plastics co-developed with LG Chem, a global leader in chemical and materials innovation.

Demonstrating the depth and diversity of its offerings, LG unveiled five core PuroTec product lines at the show. LG PuroTec is a glass matrix–based antimicrobial additive that can be incorporated into plastics, coatings, powder coatings and textiles, delivering both antibacterial and antifungal properties. Effective at preventing odors and contamination caused by microorganisms, it helps maintain product cleanliness and durability. Built on LG’s decades-long expertise in glass powder R&D – and following its successful application in home appliances – PuroTec has rapidly emerged as a key growth driver in LG’s B2B portfolio, with annual sales more than doubling year-over-year.

To increase the footprint of its advanced materials business, LG is exploring new applications for its glass powder innovations. These include Marine Glass, designed to support marine ecosystem restoration and carbon reduction, and Mineral Wash, an eco-conscious laundry technology that cleans fabric without surfactants. LG currently holds 420 patents related to glass powder technology and operates a manufacturing facility at LG Smart Park in Changwon, South Korea, with an annual production capacity of 4,500 tons.

In September, LG signed a memorandum of understanding with SGS Korea, a global certification organization, to co-develop international antimicrobial certification standards for PuroTec. Under the agreement, LG will provide technical expertise related to antimicrobial technologies for certification design, while SGS Korea will develop certification procedures aligned with global standards. Products certified under this partnership will bear the SGS Global Performance Mark, clearly signaling transparency and reliability to global customers.

“LG PuroTec is more than just an additive; it is a strategic B2B growth engine that creates meaningful value for customers and industries worldwide,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “By strengthening collaborations with global partners, reinforcing compliance with international standards and delivering reliable performance, we aim to establish PuroTec as a core pillar of LG’s materials business – driving sustainable growth and strengthening our leadership in the global market.”

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LG Showcases Integrated Data Center Solutions at Data Center World Asia 2025

“One LG” Strategy Delivers End-to-End Data Center Solutions Across
Cooling, Energy and Operations

SEOUL, Oct. 9, 2025 — LG Electronics (LG), together with LG CNS and LG Energy Solution, is presenting its comprehensive portfolio of advanced data center technologies at Data Center World Asia (DCWA) 2025 in Singapore (October 8-9). Unified under the “One LG Solution” strategy, the three LG Group affiliates are collaborating to offer a complete lineup of products and services for next-generation AI data centers – covering thermal management, data center design and energy solutions.

One LG: Integrated Solutions for the Future of AI Data Centers
Created to meet growing global demand for AI infrastructure, One LG Solution positions LG as the first-choice strategic partner for data center operators seeking efficiency, scalability and sustainability. The approach combines LG’s cutting-edge cooling technologies, LG CNS’s expertise in data center design, construction and operations and LG Energy Solution’s battery systems into a single cohesive offering for high-performance data processing facilities.

LG’s thermal management portfolio for large-scale, AI-focused data centers includes large-capacity chillers, direct-to-chip (DTC) cooling systems and computer room air handlers (CRAHs). Solutions such as the Coolant Distribution Unit (CDU) and Cold Plate are designed to provide precise temperature regulation for next-generation CPUs and GPUs, supporting stable and energy-efficient performance.

Enhanced by LG’s Data Center Cooling Management System and Digital Twin technologies, these solutions aim to support optimized operation and predictive maintenance. At DCWA, visitors can explore LG’s cooling innovations and experience augmented reality (AR) demonstrations showcasing the test-bed capabilities of LG’s facility in Pyeongtaek.

LG CNS, a leading AX (AI transformation) company in Korea, is spearheading the design, construction and management of next-generation AI data centers. Through its joint venture with Indonesia’s Sinar Mas Group, LG Sinarmas Technology Solutions, the company recently secured a major AI data center construction contract, which includes the deployment of LG’s inverter turbo chillers and other dedicated cooling systems. To accelerate its AI data center business, LG CNS is conducting proof-of-concept testing on immersion cooling, an advanced cooling technology, and has secured the “AI Box” (tentative name), a solution that consolidates all data center operational components into a container-sized unit.

Leveraging its patented battery technologies, LG Energy Solution provides uninterruptible power supply (UPS) systems designed to maintain continuous and reliable energy availability. These systems offer robust support for data centers in managing operational stability amid increasing AI workloads and fluctuating energy demand.

Bringing together the strengths and expertise of all three companies, One LG Solution’s integrated platform empowers global data centers to achieve operational resilience, energy efficiency and scalability.

LG’s Thermal and Energy Solutions for Next-Generation Data Centers
The One LG Solution showcase at DCWA 2025 underscores LG’s leadership in thermal management solutions engineered for data center environments. The LG CDU, equipped with a high-efficiency inverter pump, provides scalability and considerable installation flexibility through its compact, modular design. The Cold Plate liquid cooling system, featuring advanced DTC technology, is designed to directly manage the high thermal loads of advanced chips in data center servers.

Complementing these solutions, LG’s water-cooled chiller incorporates a magnetic bearing controller and oil-free centrifugal compressors, contributing to improved reliability and reduced energy consumption. The CRAH solution further enhances operational stability by reducing electricity usage and managing airflow effectively.

LG’s innovative direct current (DC) grid solution minimizes energy loss in data center operations. While traditional alternating current (AC) conversion can result in around 25 percent heat loss, LG’s DC grid reduces this to approximately 10 percent by enabling chillers to operate directly on DC power. Combined with high-efficiency inverter pumps and heat exchangers, the DC grid significantly improves power efficiency and contributes to lowering total operating costs.

“One LG Solution is ready to reshape the global data center landscape with future-ready solutions from LG Electronics, LG CNS and LG Energy Solution,” said James Lee, president of the LG ES Company. “With our leading thermal management systems, intelligent operation capabilities and resilient power solutions, we can supply data center operators with everything they need to scale efficiently in the AI era.”

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A Taste of the Good Life: LG and MasterChef Australia Inspire Culinary Confidence

At LG, we’ve always believed that the kitchen is the true heart of the home – a place where innovation meets creativity, and where Life’s Good can be experienced in every meal. To celebrate this spirit, LG Australia teamed up with MasterChef Australia to inspire home cooks across the country to embrace their culinary confidence. To mark the collaboration, LG Australia hosted A Taste of the Good Life – an exclusive event that gave guests an immersive culinary experience and a chance to see our innovative kitchen solutions in action.

Held shortly after the finale of MasterChef Australia Season 17, the event brought together media and influencers at the Are Media test kitchen in Sydney. Hosted by Declan Cleary, third runner-up MasterChef contestant and LG ambassador, the event showcased how our appliances make it easier for anyone – from beginners to passionate home cooks – to create delicious meals with confidence.

Upon arrival, guests were welcomed with a unique touch of LG hospitality: their coats were steamed and refreshed using the LG Styler, ready for pick-up at the end of the evening. Each was also gifted an LG x MasterChef Australia apron and chef’s hat to set the tone for culinary inspiration both at the event and back at home.

The program commenced with Shannon Tweedie, Home Appliance Solutions Marketing Manager at LG Australia, who shared the story of our partnership with MasterChef Australia. Martin Kim, product specialist at LG Australia, followed with a demonstration of how features like the InstaView refrigerator contribute to great recipes by keeping ingredients fresher for longer.

The highlight of the event was a cooking masterclass led by Declan Cleary. Together with Martin, he showcased the versatility of the LG 6-in-1 InstaView oven, walking guests through its different cooking modes while preparing a selection of dishes designed to spark inspiration for everyday cooking.

Following Declan’s masterclass, guests participated in a series of three interactive and educational workshops. First, cocktail specialist Jenna Hemsworth led a master mixology session, where she demonstrated LG’s slow melting craft ice feature and how it can elevate any cocktail creation. Next, Are Media’s resident food stylist, Michelle Cranston, hosted a food photography masterclass, sharing her expertise on plating and capturing Insta-worthy shots. Finally, Declan Cleary returned with his “sauce it, sear it, style it” workshop, bringing the magic of MasterChef Australia to life while showcasing the fast-heating capabilities of the LG Induction cooktop.

Throughout the event, guests also had the chance to experience our broader lineup of home and entertainment solutions – from the CordZero vacuum and StanbyME to the OLED C5 TV.

As a nod to the iconic MasterChef Australia Mystery Box challenge, guests were invited to guess how many ingredients were stored inside our InstaView French Door Fridge. The lucky winner, announced at the end of the event, took home their very own LG InstaView fridge – fully stocked with fresh ingredients to kickstart their culinary adventures.

Before heading home, every guest received co-branded cookware from LG and MasterChef Australia – a small but meaningful gift to keep the inspiration going long after the event.

The response was overwhelmingly positive, with attendees praising both the interactive workshops and the practical demonstrations. More than just a showcase, A Taste of the Good Life brought our complete kitchen solution to life in a way that was fun, memorable and inspiring.

With MasterChef Australia, we’re not just demonstrating innovation – we’re helping Australians discover new confidence in the kitchen, proving once again that when it comes to life at home, Life’s Good.

Contributed by LG Australia

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LG Smart Monitor Swing Redefines Spatial Boundaries in Today’s Dynamic Business Environments

The way we work, learn and shop is changing fast. With hybrid work becoming the norm, education going digital and the lines between online and offline experiences blurring, there’s a growing need for technology that can keep up. Businesses today need tools that are flexible, easy to use and ready to adapt to whatever the day brings.

That’s exactly why we created the LG Smart Monitor Swing (model 32U889SA) – an all-in-one display engineered for modern enterprises. It’s a versatile smart platform that works without a PC, so you can use it anywhere, anytime, to boost productivity, improve communication and create better experiences for customers, students and teams.

Let’s take a look at how it’s making a difference across different spaces.

Retail: Overcoming In-Store Communication Hurdles
In retail – particularly in fashion and beauty – it’s all about catching the customer’s eye and sharing the right information at the right time. But we know that installing large, fixed displays isn’t always easy in busy stores.

The LG Smart Monitor Swing directly addresses these issues. Its vibrant 4K (3,840 x 2,160) resolution display serves as a dynamic digital catalog, showcasing product details and promotions with stunning clarity. Furthermore, its movable stand overcomes installation barriers, allowing for flexible placement anywhere in-store. This enables retailers to strategically position the display to capture customer attention or instantly repurpose a space for a live commerce broadcast – maximizing both engagement and floor space.

Hospitals: A Dynamic Information Hub for Patients and Visitors
Hospitals are busy places, and keeping patients and visitors informed can be a challenge. Static posters and signs can be missed, and updating them takes time.

With the Smart Monitor Swing, you can easily share schedules, health notices or service information in real time. Place it at the front desk to welcome visitors, in waiting areas as a digital bulletin board or even use it as a central hub for teleconsultations. And because it’s mobile, you can move it wherever it’s needed most – no more being tied to one spot.

Education: Transforming Passive Viewing into Interactive Learning
A common challenge in educational settings, from kindergartens to senior classrooms, is fostering sustained student engagement and enabling meaningful real-time interaction. The Swing transforms the learning process by creating a more collaborative and effective environment.

Its adjustable, high-resolution screen provides an optimal viewing experience for remote learning and group activities. Powered by webOS, the smart monitor lets students and teachers directly interact with educational applications and whiteboard functions via its touch-sensitive screen, turning passive viewing into an active, participatory experience.

Workspaces: Redefining Collaboration and Personal Productivity
In small offices or meeting rooms, space is precious. The Smart Monitor Swing can be your team’s central hub for sharing ideas, running video calls or working on cloud-based apps.

With its 31.5-inch 4K screen, it’s perfect for sharing content with small groups. Its built-in webOS platform further enhances collaboration by allowing teams to access home office apps, including video conferencing apps² and cloud-based applications – all without needing an external device such as a laptop or PC.

The Swing’s versatility also introduces a new way of working for professionals who value a clutter-free desk, such as fashion designers who need space for physical samples. Its unique, independent stand liberates the entire desk surface for a clean workspace. The large display, combined with versatile tilt, swivel and pivot functions, makes it easy to hold spontaneous discussions over materials, fostering a more dynamic and interactive workflow.

Sports & Entertainment: From Simple Simulators to Premium Experiences
Sports and entertainment venues often face space constraints that make it difficult to install or reposition large displays. The Swing provides a mobile and flexible solution, delivering large, high-resolution screens that can adapt to different environments. In screen golf facilities, for example, its innovative swinging design enables optimal positioning and effortless repositioning. Featuring stunning 4K resolution, the Swing delivers a more immersive player experience than the low-resolution screens found in many simulators, rendering highly detailed course graphics. Powered by webOS, it also supports seamless customization of club branding, promotional events and time-based announcements.

The versatility extends to various hospitality applications. In hotels and VIP lounges, it ensures vivid visuals for branded content, promotions and event information. When placed in business hotel rooms, the monitor allows guests to work conveniently, using webOS apps to maintain productivity without a PC.

For us, the LG Smart Monitor Swing isn’t just another screen – it’s a core enterprise solution that helps businesses work smarter, communicate better and make the most of their space. And we’re not stopping here. We’ll keep creating innovative display solutions that break free from the limits of traditional monitors, so you can keep adapting, growing and thriving.

Ready to transform your business environment with the LG Smart Monitor Swing? Connect with an LG expert to discover how this versatile display can be tailored to your specific needs.

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¹ All images are simulated to enhance the reader’s understanding.
² Webcam (with microphone) required for video conferencing. Sold separately.

Step Into Tomorrow: A Peek Inside the Future of the AI Home at LG’s IFA 2025 Booth

This year’s IFA in Berlin may be over, but LG’s booth left a lasting impression. Under the theme AI Appliances Orchestra, we presented our comprehensive vision for the future of home living – a future where LG ThinQ AI enables everyday appliances to seamlessly connect, adapt and evolve to make your life better.

At the core of it all was LG AI Home – a connected suite of appliances and services powered by our unique Affectionate Intelligence. Designed with European lifestyles in mind, LG AI Home is a fully integrated system where products communicate with each other to improve performance, save time and energy, and provide you with the personalized care and comfort you deserve.

Key elements of LG ThinQ AI include ThinQ UP, which lets you customize your appliances with features that fit your needs, and ThinQ Care, which delivers proactive maintenance to help keep your devices running at their best. This empathetic AI elevates home life by putting your happiness – and the health of the planet – first, prioritizing convenience and sustainability at every turn.

The LG booth was divided into several discrete zones, each showing a different aspect of our AI Home vision. The Hero Zone, located at the booth entrance, served as the centerpiece – illustrating how our appliances work together like an orchestra, with ThinQ AI as the conductor, bringing harmony to your home.

In the Fit & Max Zone, we recreated European-style living spaces to show how effortlessly our innovations can fit into real homes. Perfect for compact spaces, the lineup included kitchen and living solutions designed to save space while maximizing capacity – like our new refrigerator with a Zero Clearance Hinge.

The AI Core Tech Zone highlighted the advanced AI technologies behind our latest Better Life innovations. In laundry, we introduced the AI-driven HeatPump WasherDryer, delivering a complete wash-and-dry cycle with an “A” energy rating. Features such as AI Wash™ senses fabric type and weight, while specialized cycles help reduce the amount of microplastics shed by clothing during washing, protecting both you and the water supply.

Over in the AI Home Zone, visitors saw LG AI Home in action through real-life scenarios. Live demonstrations made clear the many benefits of our smart ThinQ ON-powered ecosystem, where you can use voice commands, automated routines and personalized settings to create the home lifestyle you’ve always dreamed of.

We also introduced Spielraum, our AI mobility solution that extends the smart home into vehicles, resulting in a seamless, connected experience that lets you take the comforts of home on the road with you.

Vacuum cleaning solutions were another highlight of our IFA showcase. The new generation of vacuum cleaners we revealed included smarter robot vacuums, a built-in docking station with automated capabilities

The LG innovations displayed at IFA 2025 also reflected our continued focus on personalization and energy efficiency; two of the most important considerations for customers seeking to buy new home solutions, both in Europe and around the world.

Our commitment to sustainability was recognized at the first-ever IFA Innovation Awards, where we received multiple honors in the home appliance category for our AI-powered living solutions.

For those who managed to visit our IFA booth, either in person or online, the takeaway was clear: LG is actively redefining the role of home appliances. No longer just tools for getting chores done, they are fast becoming intuitive partners that help people to live smarter, more comfortably and more sustainably.

As IFA showed, Life’s Good right now, and with LG taking the lead, it’s only going to get better.

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LG Unveils World’s First 6K Monitor With Thunderbolt™ 5 for Professional Creators

A Future-Proof Display for Professional Video Editors and Designers, Delivering 6K
Resolution, Precise Colors and High-Speed Connectivity

SEOUL, Sep. 30, 2025 — LG Electronics (LG) is introducing the UltraFine evo 6K (model 32U990A), the world’s first 6K monitor with Thunderbolt™ 5 connectivity. Debuting under LG’s new UltraFine evo brand of premium, ultra-high-resolution monitors, the 32U990A is purpose-built for professional video editors, graphic designers and other creators working with demanding, data-intensive workflows. Combining ultra-sharp 6K resolution (6,144 x 3,456) with exceptional color accuracy and high-speed connectivity, it empowers users to work faster and smarter.

The 32U990A – the first-ever 6K display with Thunderbolt™ 5 support – has already earned a CES 2025 Innovation Award and the iF Design Award 2025. Building on the legacy of LG UltraFine series – a line of 5K displays optimized for Mac devices – the UltraFine evo brand raises the bar for professional-grade displays even higher, as clearly demonstrated by the superb performance and impressive capabilities of this inaugural model.

LG’s premium monitor is designed to meet the needs of creative professionals, providing flawless image fidelity and next-level text clarity. Its 32-inch 6K HiDPI display boasts a pixel density of 224 PPI, delivering sharper, cleaner text and precise visual details. Factory-calibrated for consistent color expression with macOS, the 6K UltraFine evo covers 98 percent of the DCI-P3 color space and 99.5 percent of Adobe RGB, ensuring faithful image reproduction for video and image editing as well as print production. VESA DisplayHDR™ 600-certified, it maintains the consistent brightness and true colors required for detailed graphics and video work. Additionally, Studio Mode* featuring three color preset options for Mac devices will be introduced.

Designed with professional users in mind, the 32U990A’s 6K resolution delivers 2.56 times more pixels than a UHD 4K resolution (3,840 x 2,160) monitor. When two 6K UltraFine evo monitors are set up in a dual configuration, users can achieve a massive workspace with nearly five times the screen real estate of a single UHD 4K monitor. A particular advantage for Thunderbolt™ based systems, this multi-monitor setup is easily facilitated via daisy-chaining, further enhancing multitasking efficiency and optimizing digital workflows.

The new monitor also serves as a professional hub with built-in KVM switching and multi-port connectivity, enabling seamless operation across Mac- and Windows-based systems. This allows creators to view mobile content in the optimal format while simultaneously working on production tasks.

Thunderbolt™ 5 compatibility ensures effortless integration with Mac devices while serving as a high-speed hub for SSDs, eGPUs and other peripherals. Offering up to 120Gbps unidirectional data transfer – three times faster than Thunderbolt 4 – it supports real-time 4K rendering and rapid transfer of 8K RAW video files, making the 32U990A ideal for AI-powered video editing and upscaling workflows.

Visually striking as well as powerful, the monitor’s 4-side Virtually Borderless design delivers a clean, minimalist aesthetic and immersive viewing experience. Ergonomic tilt and pivot adjustments allow for comfortable long-session editing and make it ideal for vertical-format content such as YouTube Shorts and Instagram Reels. Thunderbolt™ 5 also helps reduce cable clutter, keeping workspaces neat while enabling flexible multi-monitor configurations.

“With many video editors now managing high-volume, multi-project workflows, the need for ultra-high-resolution displays with precise color and fast connectivity has never been greater,” said YS Lee, head of the IT Business at the LG Media Entertainment Solution Company. “A future-proof display of uncompromising quality, the new UltraFine evo 6K more than meets this need, helping professional creators work faster, smarter and deliver their best results.”

The UltraFine evo 6K monitor will begin its rollout in late September in South Korea and Japan, with a global launch including the U.S. and Europe to follow in October.

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* Availability of this feature on select early production units may require a firmware update through LG Switch

[Executive Corner] Leading the Game: How LG Became Spain’s #1 in Professional LED Technology at Sports Venues

When fans walk into a stadium, they expect more than just a game or a show – they expect to feel part of something bigger. In Spain, this new era of immersive sports and entertainment has two shining examples: the Riyahd Air Metropolitano in Madrid and the Roig Arena in Valencia. At both venues, we at LG are helping write a new chapter in the digital transformation of sports, leading a technological revolution that redefines how every moment is experienced.

What sets us apart is not only our leadership as the No. 1 provider of professional LED technology in Spain,* but also our ability to turn every project into a unique digital ecosystem. We don’t just install screens – we create living platforms where image, software and infrastructure work together to make every corner of a venue come alive.

Riyahd Air Metropolitano: An Icon in Transformation
In Madrid, our collaboration with Atlético de Madrid has transformed the Riyahd Air Metropolitano into a stadium that breathes innovation. The exterior and interior now form a dynamic canvas of light and color, amplifying the atmosphere of every moment.

At the top, our state-of-the-art Mesh LED envelops the stadium in a 360-degree visual spectacle, amplifying the excitement of every goal and every play and making the roar of the fans even more powerful and unforgettable.

Roig Arena: A New Global Benchmark
In Valencia, the Roig Arena was envisioned as one of the most advanced arenas in the world. At the heart stands our technological gem: the high-resolution video scoreboard. This giant screen, bearing the LG seal of innovation, offers precise sharpness and color uniformity that allow every replay, every stat and every detail of the game to be seen with astonishing clarity throughout the stands. But it does much more than display scores – it syncs with lighting, sound and dynamic content to turn every key moment into a cinematic experience.

Around it, the perimeter LED ribbon and the iconic outdoor screen, The Eye, complete a digital ecosystem that extends the excitement beyond the venue, placing Valencia at the forefront of Europe as a venue for top-level competitions and events.

Digitalization as a Driver of Change
In both Madrid and Valencia, we’re showing that digitalizing stadiums isn’t just about impressive visuals – it’s about smarter management, new ways to communicate and deeper connections with audiences. These venues are flexible platforms that can adapt to matches, concerts, cultural shows or corporate events. And for sponsors, they open new doors to engage with the public in more personal, real-time ways.

Shaping the Future Through Leadership
In recent years, we’ve been proud to contribute to nearly thirty sports venues in Spain, from stadiums and arenas to the Rafa Nadal Academy and local gyms. With a 45 percent share of the professional LED market in Spain in the first quarter of 2025,^* and the trust of eight out of ten major Spanish stadiums, we are not just equipping venues – we are redefining the live event experience.

However, this leadership isn’t built on technology alone. It comes from people – the talent, passion and dedication of nearly 240 professionals at LG Spain. From engineering to sales, logistics to marketing, every department has played a vital role in making these projects a reality.

Each installation is a milestone that brings Spain a little closer to the global forefront of sports and entertainment technology. Our expertise also extends beyond Spain, to iconic venues like Wembley Stadium in London, Deutsche Bank Park in Frankfurt and Jan Breydel Stadium in Belgium.

At LG, we believe life is richer when emotions are lived intensely. That’s why our mission is to make every fan, in every seat, feel that Life’s Good – and why we believe the future of sports and entertainment venues is already here.

By Jaime de Jaraíz, president of LG Electronics Iberia

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* Source: OMDIA. Data on the professional LED display market in Spain, published up to June 2025, based on installed volume (in square meters) during 2024 and the first quarter of 2025. LG Electronics has not participated in the preparation of this study. For more information, visit: www.omdia.com

LG Delivers Massive Ribbon Board to Iconic Madrid Football Stadium

Extensive Installation at Atlético de Madrid’s State-Of-The-Art Stadium Features
Cutting-Edge Design and Advanced Mesh LED Technology to Energize the Crowd

SEOUL, Sep. 29, 2025 — LG Electronics (LG) is set to redefine stadium experiences with its latest advanced digital signage solutions, debuting at the Riyadh Air Metropolitano Stadium – the home of European football giants Atlético de Madrid – from the start of the 2025/26 La Liga season. The extensive installation is engineered to elevate live sports into fully immersive fan experiences while strengthening LG’s leadership in the global signage market.

The installation spans 1,742 square meters, encircling the stadium’s uppermost tier with a sweeping ribbon of vivid, dynamic visuals that deliver real-time match information and energize the crowd from every angle.

At the ribbon’s core is LG’s Mesh LED display, a lightweight, flexible system built from a net-like array of LED modules. This design enables seamless installation on high-rise structures or curved surfaces, while delivering exceptional brightness, sharp contrast and clear visibility even on bright days. Low heat emission and reduced power consumption further enhance energy efficiency.

The Riyadh Air Metropolitano Stadium also features over 3,000 square meters of additional LG digital signage, strategically placed at entrances, concourses, the player tunnel and the press center. Together, these displays create a unified visual environment that builds anticipation before kickoff and sustains excitement until the final whistle.

LG’s sports signage portfolio spans nearly 200 countries, from iconic arenas to local training facilities. Beyond ribbon boards, the company offers large-scale scoreboards to small-format displays – all supported by the LG Business Cloud platform for remote management, targeted content delivery and new advertising revenue opportunities.

In Spain, LG supplies LED signage to approximately 80 percent of professional football stadiums, highlighting its market dominance. Its technology also powers some of the world’s most celebrated venues, including Twickenham Stadium and Wembley Stadium in the UK, as well as leading stadiums in Germany, Belgium, the U.S. and across Europe and North America.

According to Omdia, the global LED signage market – including sports facilities – is expected to grow at an average annual rate of around 13.4 percent, surpassing KRW 14 trillion by 2029.

“Our advanced signage solutions featured throughout the Riyadh Air Metropolitano Stadium exemplify our commitment to elevating the stadium experience for sports fans,” said Paik Ki-mun, head of the Information Display Business at the LG Media Entertainment Solution Company. “By delivering immersive and dynamic visual solutions, we aim to strengthen our leadership in this growing market.”

Explore LG’s integrated signage solutions that transform any venue into an immersive fan destination. Get in touch with LG experts to learn more.

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Home Swing Home: Redefining My Desk Décor With LG’s Smart Monitor Swing

Great design doesn’t stand still. It moves with you, blending seamlessly into your daily routine and elevating ordinary spaces into places of inspiration. That’s why we created the LG Smart Monitor Swing – a monitor that flows between productivity and relaxation, turning a focused workspace into a cozy spot to unwind. True to its name, the Swing moves freely, letting you tilt, swivel and adjust the angle or distance to fit your lifestyle.

Closer For Work, Farther For Play
Why “Swing”? Because its name says it all – freedom and versatility. A desk is no longer just a place for work. Swing boosts productivity when you need to focus, and just as easily transforms the space into a cozy, relaxing corner when it’s time to unwind.

Work Smarter With Precision and Clarity
The moment you get closer to Swing is when it’s time to work. Its Dynamic Tone Mapping, which delivers a wide view and true-to-original visuals, makes it an ideal choice for those who frequently edit photos and videos. The large 32-inch 4K UHD (3840×2160) IPS touchscreen offers exceptional detail, providing greater satisfaction for creators who demand precision. What makes it even better is Swing’s flexibility–it can be adjusted freely to fit your body, allowing you to maintain the most comfortable posture at all times.

This balance of power and precision is exactly what creators value. @jennyhomemood described the Swing’s image quality as “almost like using an oversized smartphone,” adding that its clarity made it especially useful for video editing and monitoring.

Likewise, @kim___hihi__7878 highlighted its easy mobility, noting how she uses it seamlessly in the living room, kitchen and bedroom. She especially praised the touchscreen and mirroring features, which allow her to project a small laptop screen onto the larger display at eye level for a far more comfortable experience.

Smartphones have made us fluent in touch. Swing takes that same ease and brings it to your desk, with button-free, intuitive control that feels natural and effortlessly convenient.

Relax at a Distance, Control With Ease
Moving seamlessly between the living room, kitchen and bedroom, the Swing also fits naturally into any lifestyle after working hours. For @haneul__home, the Swing fits perfectly into her lifestyle. From working at her sewing machine, to checking recipes in the kitchen, to relaxing with a movie, she found it useful everywhere. She also noted how it enhances her home décor, blending seamlessly into any space while adding a premium touch.

Even after work, the Swing stays with you. Sometimes all you need is a little distance – and Swing makes it effortless to move closer or farther with smooth, fluid motion. With the included remote, convenience is always within reach. Plus, the LG ThinQ app turns your smartphone into a controller, so there’s no need to carry an extra remote from room to room.

Tilt and Swivel to Follow Your Eyes, Match Your Posture
Swing puts people at the center. You don’t have to adjust yourself to the monitor – the monitor adjusts to you. With finely tuned joints, Swing follows your gaze and adapts to your posture, giving you the freedom to set it exactly the way you want.

My Personalized Tilt – Comfort, Even When You Lie Back
This adaptability is what makes Swing feel like a personal companion in daily life. To @jennyhomemood, this adaptability makes the Swing feels like a personal companion, keeping her company at the table when eating alone or adjusting to different angles during workouts. Whether lying in bed or sitting at your desk, the tilt function allows you to change the angle until it feels just right, ensuring your neck and shoulders stay comfortable.

Whether lying down or sitting up, Swing adjusts to the angle that feels just right. Thanks to its tilt function, your neck and shoulders stay comfortable no matter the situation.

Swivel with You, Share the View
Watching a movie with family, working alongside a friend or sharing a screen during a meeting – this is where Swing’s swivel function shines. No need to drag a chair or shift your posture. Just give the screen a gentle turn, and you’re ready to share.

Its smooth, effortless swivel not only makes collaboration more efficient but also brings people closer – strengthening bonds with colleagues, friends and family alike.

Sit, Stand or Lounge, Comfort Tailored to You
The Swing offers height adjustment of up to 329mm, providing comfort that perfectly matches your eye level and posture. Use it while sitting at a desk, standing, lying down or even sitting on the floor with children.

Especially for those accustomed to floor seating – common in Korean homes – the Swing adapts beautifully. Whether leaning back on a sofa or sitting low to the ground, the monitor adjusts effortlessly to your eye line. With this flexibility, Swing’s appeal only grows stronger, making it the perfect fit for any lifestyle.

Reflecting on her own experience, @haneul__home noted that being able to adjust the angle and height made a tangible difference: she felt less strain on her shoulders and neck, and appreciated that the monitor could be set at the ideal eye level not only for herself but also for her children.

The right height alone can make a big difference in reducing body fatigue. With its flexible comfort, Swing adapts not only to work and relaxation but also to every member of the family – from small children to adults – making it the perfect fit for everyone.

Desk To Task, Work To Life – All With Free Beauty
While many products may look similar on the surface, Swing stands apart with design details that go beyond what meets the eye. Co-created by LG’s designers and engineers, it reflects a level of precision and craftsmanship that becomes more evident the longer you use it. The seamless harmony of function and design elevates the quality of everyday life.

Swing proves why LG is the true pioneer of the mobile stand category. Countless reviews highlight the difference: “You can tell it’s LG just by the stand – others are mere imitations,” and “It’s the attention to every tiny detail that sets it on another level.”

Echoing this, @ijuyeon157 emphasized how effortlessly the Swing moves around the house thanks to its five-wheel base. She praised its clean, minimalist white design that brightens up her home, and its flexibility to adapt to different needs – from her son’s studies to her own movie time. For her, Swing was the only product that could adjust so precisely to every situation.

Saying that life changes with just a new monitor is no exaggeration. The LG Smart Monitor Swing is the pinnacle of desk-terior – elevating not only function but also every task beyond the desk.

Now it’s your turn to create a space that feels truly yours. Why not make it a “Home Swing Home”?

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LG Reaffirms Universal Value of Life Through AI Powered Brand Campaign

LG’s Radio Optimism Campaign Inspires People to Share Their Love With Family
and Loved Ones Through One-of-a-Kind AI Songs

SEOUL, Sep. 25, 2025 — LG Electronics (LG) today announced the success of its AI-powered Radio Optimism campaign, which revealed a universal truth: despite the rapid advances in technology, love and gratitude toward family and loved ones remain life’s foremost priorities.

Available in six languages, the creative platform inspired people globally to create more than 700,000 personalized songs. These AI-generated tracks – listened to and shared over 1.5 million times – underscored the enduring importance of human connection across cultures.

Designed to counter the sense of disconnection often associated with social media, Radio Optimism invited users to write a message to a loved one, select a genre and vibe and generate a one-of-a-kind AI song. By turning music into a heartfelt gesture, the campaign brought LG’s Life’s Good brand promise into the digital spaces where people most often connect.

Messages of love proved most prominent, appearing in over 30 percent of the songs, followed by messages of gratitude and encouragement. Family emerged as the most frequent recipient, followed by friends, reaffirming that when it comes to care and affection, people turn first to those closest to them.

The campaign drew an overwhelming response, generating over 30 million social engagements worldwide and 2.4 billion views of its content. Partnerships with global and local influencers amplified its reach, including Australian father-daughter duo Ben and Zara, who created a special birthday song for Ben’s son, and Brazilian creator Jessie Shen, who created a touching song for her partner.

The campaign also captured unique cultural moments, such as sports fans crafting team anthems and pet owners dedicating songs to their companions, illustrating the evolving ways people express and share what matters most.

“Through this creative campaign, we believe we helped people rediscover the enduring values that remain unchanged even in times of change and volatility,” said Kim Hyo-eun, head of LG’s Brand Management Division. “It deeply resonated with people worldwide, reflecting the lasting value of Life’s Good. We will continue to engage with them, upholding this promise and inspiring optimism for a better life.”

The Radio Optimism campaign demonstrates how AI, when used thoughtfully, can strengthen emotional bonds in the digital age. By enabling users to create personalized songs trained on properly licensed music from original artists, LG upheld its commitment to responsible innovation while fostering a global movement of optimism and meaningful connection.

To learn more about the campaign or join in spreading Life’s Good message, please visit RadioOptimism.LG.com.

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[Executive Corner] Redefining the Road with ACP and AI: How LG, Xbox and Zoom Are Powering the In-Car Experience

As president of the LG Vehicle Solution (VS) Company, IAA Mobility 2025 gave me the opportunity to present our vision to a global audience. I had the privilege of sharing the stage with Chris Jo, senior vice president and head of LG’s webOS Platform Business Center, along with our partners from Xbox and Zoom. Together, we are defining what it takes to transform the car into a true living space on wheels.

LG Automotive Content Platform: Driving the Future of In-Cabin Connectivity
As Chris Jo highlighted, we have extended webOS – trusted across 240 million devices worldwide – into vehicles with our webOS-based Automotive Content Platform (ACP). This enables automakers to deliver rich multimedia experiences such as OTT streaming, cloud gaming and video conferencing on a global scale. With full UI/UX customization and new revenue opportunities, the webOS platform is moving beyond the living room and shaping the future of the mobility ecosystem.

Xbox: Cloud Gaming Hits the Road
For Xbox, this partnership is an exciting moment, finding a new way to bring the joy of gaming to more people. Chris Lee, Vice President of Marketing at Xbox, noted the challenge of bringing the Xbox experience from TVs into cars, particularly around performance and seamless integration.

By leveraging our ACP, Xbox delivers a quality in-car gaming experience via its popular cloud gaming service, while LG manages the essential integration and certification work. This means passengers can access the same trusted Xbox Cloud Gaming service wherever they travel – during a charging stop or long road trip. Chris described it as making the journey “not only more entertaining but supporting the flexibility players expect from Xbox,” and I believe this underscores the true value of collaboration.

Zoom: Meetings on Wheels
Brendan Ittelson, Chief Ecosystem Officer at Zoom, spoke about creating a consistent collaboration experience across different vehicles – a vision that naturally aligns with ours. By integrating directly with our webOS-based ACP, Zoom can deliver updates and improvements as soon as they’re ready without waiting on OEM software cycles.

Drivers can join meetings safely in voice-only mode, and passengers can attend camera-enabled video calls, while Zoom AI Companion automatically captures summaries and action items in the background. As Brendan explained, “The in-cabin experience is quickly shifting from passive to purposeful,” becoming a place where people can stay connected and productive without sacrificing safety.

Affectionate Intelligence for the Road Ahead
Looking at the bigger picture, the future of in-vehicle innovation will be shaped by AI – what we call “Affectionate Intelligence” – that not only understands users but also seamlessly integrates functions for safety, entertainment, communication and comfort. To transform vehicles into true extensions of living spaces, LG must take on the role of orchestrator, working closely with our content partners and automakers to create a genuinely human-centered mobility ecosystem.

My key takeaway from the panel was that each of us – LG, Xbox and Zoom – brings distinct strengths to the table. Xbox is taking a bold step into automotive gaming, Zoom is working to redefine productivity on the move and LG is driving toward an AI-powered mobility ecosystem. Guided by these shared goals, the path forward is clear.

With webOS at the core and trusted partners by our side, we are accelerating platform-driven growth in mobility. The future of the car won’t just be about transportation – it will be about creating experiences that connect, entertain and empower us wherever the road leads.

By Eun Seok-hyun, president of the LG Vehicle Solution (VS) Company

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LG Newsroom