Portable audio has evolved beyond simply being compact and easy to carry; it now aims to enrich people’s everyday experiences. From rooftop gatherings and beach days to home workouts, meditation sessions and music by the campsite, portable speakers have become part of more personal and diverse moments than ever before.

On-the-go audio is as much about setting the mood, bringing people together and fitting effortlessly into a daily routine as it is about the music itself. With this understanding, the design team studied how people truly bring music into their lives. These insights became the foundation for the latest LG xboom by will.i.am speakers, engineered to connect deeply with users.

Design Inspired by Everyday Life
The LG xboom by will.i.am speaker designs address the question: How do people actually use portable speakers and how do they bring real value to everyday life? Through the extensive study and observation of user interactions and behaviors, the team analyzed how speakers are carried and positioned, and how they integrate into various settings and environments. Their answers formed the xboom design philosophy.

Three core values guided every design decision, ensuring that every xboom speaker is practical, emotionally engaging and effortlessly blends into various environments: Purposeful Innovation, Emotional Warmth and Contextual Harmony.

“Purposeful Innovation” embraces human-centered design with ergonomic handles, adjustable straps and customizable lighting designed for real-life convenience. Whether carrying the speaker to a party or relaxing at home, these details make it easy and comfortable to use everywhere. This commitment is reflected by the handles, straps and form factors across the xboom lineup, offering secure, comfortable handling and flexible, intuitive use for a seamless and versatile listening experience on the go.

To go beyond functionality, the design team injected “Emotional Warmth” into the designs, including charming lighting effects with adaptable intensity and mood-setting colors that deepen the listener’s emotional engagement. The speakers’ clean, symmetrical lines and balanced form factor provide a sense of visual stability and comfort, helping users feel secure and relaxed in a variety of settings.

“Contextual Harmony” introduces elements intentionally crafted to enable the speakers’ seamless integration into diverse surroundings while engaging listeners with an experience that feels connected and attuned to every moment. Whether it’s an energetic gathering or quiet personal moment, xboom speakers enhance the mood and empower people to enjoy music their way.

The Story Behind Each Design
Built for live performances and gatherings, the Stage 301 delivers powerful sound and a sturdy design, ideal for musicians and music lovers who require style and substance. Combining engineering with expressive design, it captivates audiences with a compelling mix of power and style.

For the Stage 301, the team explored various form factors, proportions, placements and internal layouts to project sound clearly and confidently during busking gigs, karaoke sessions and live performances. Every detail of its shape has been crafted to bring sound into spaces where audio presence and performance truly matter. They also drew insights from commercial performance speakers, considering their appearance and practical aspects to optimize sound and usability in real-world situations.

A key element of the design is the handle, which allows the speaker to tilt naturally when laid down for more effective sound projection. It can also be mounted on a tripod to suit different spaces and performance setups. The handle fits comfortably in the user’s palm and fingers, distributing weight evenly to minimize strain and ensure a secure hold. This ergonomic grip ensures stability while moving across a stage or when mounted on a tripod.

The Stage 301’s uniqueness comes from the design inspiration from the sports car exhausts – a symbol of power and performance. Seeking to capture that same purposeful energy, the design team focused on the point where the body’s edges converge. By accentuating this space, they achieved both structural strength and visual tension to enhance the overall design. This approach gives the speaker an athletic, muscular stance that conveys strength, power and dynamism. Through careful refinement, the team preserves the speaker’s bold character while ensuring a seamless and elegant visual flow.

The LG xboom by will.i.am Bounce’s beautifully symmetrical design looks refined from every angle, adding sophistication to a wide range of spaces. The design team explored how the speaker would look and feel in various indoor and outdoor settings, ensuring it could blend effortlessly into diverse environments. They refined its shape and size, balancing smooth, rounded lines with perfect symmetry to create something that feels stable and comfortable to use, appreciate and enjoy.

Purposefully, the Bounce’s two feet have a larger surface area to provide stable, secure contact with most surfaces – a detail that boosts stability during different usage. The design team wanted these feet to do more than support; they wanted to create a subtle visual link to the speaker’s acoustic elements. For this reason, the circular feet were made identical in size to the passive radiators, and aligned vertically, creating a column-like connection that highlights the Bounce’s balanced, symmetrical form.

With the Bounce’s passive radiators, the design team wanted listeners to not only hear but also see and feel sound. After experimenting with countless placements alongside engineers, they identified its top position as the most effective for delivering powerful bass, creating an impact users can both feel and see from above as the speaker’s deep vibrations come to life.

While exploring different strap adjustments and carry options, the design team uncovered opportunities for users to engage with Bounce in more creative and personal ways. They designed a versatile strap that can be worn over the shoulder, held in the hand or used to slip a hand between the speaker and strap for a more secure grip. To achieve this, they carefully refined the strap’s length and material for a design that supports a comfortable grip, reduces hand fatigue, stays secure when moving around and adapts to the length of the journey.

Another highlight of the latest xboom speakers is lighting, which uses colors and movement that match the mood, setting and pulse of the music. Believing that lighting should do more than look good, the design team explored how it could visually capture the energy and vibe of the music. Through countless trials with color transitions, speed variations and movement patterns, they designed horizontal lights that flow with the volume, rhythm, beat and tone, making it easier to feel and connect with it.

The fact that LG xboom by will.i.am Grab can be taken practically anywhere with ease, is no accident. The design team noticed that single-strap speakers can be unstable and difficult to carry. That insight sparked a simple idea: What if they added a second strap? This wouldn’t be just a functional fix, it would also let users carry and interact with the speaker in more creative and practical ways. Whether looped around a backpack or slung over a shoulder, the Grab becomes an extension of one’s lifestyle. What’s more, its adjustable straps and compact form let users slip their hand through comfortably, providing a secure grip that reduces fatigue. This design also allows fingers to easily reach and operate the buttons on top, making control simple without changing how it’s held.

The Grab’s design process involved extensive simulations and hands-on testing of various shapes and sizes, including rectangular and angular forms, to find the ideal balance between comfort and practicality. The team assessed how it felt in hand, how smoothly it rolled and how well it fit into the cup holders of cars, scooters and bicycles. With every detail refined to enhance usability and versatility, the cylindrical form was determined to feel the most natural, balanced and suited for everyday use.

The design team wanted the speaker to look as dynamic as it sounds. The Grab features passive radiators on both ends accented by a vibrating “X,” inspired by the xboom branding, visually representing the speaker’s vibrant, energetic audio performance.

Award-Winning Design Excellence
LG’s focus on the user experience and thoughtful approach to the xboom speakers’ design have earned global recognition, including the prestigious iF Design Award and Red Dot Design Award. The iF Design Award praised Grab’s functional design that allows it to be carried by hand or wrist, mounted on a bicycle or car or securely hung, making outdoor use more convenient and listening experiences more active. The Red Dot Design Award honored the Grab, Bounce and Stage 301 for stunning designs that are both user-centric and powerful performance-wise.

Sound That Goes Deeper Into Life
LG xboom by will.i.am redefines the speaker category as lifestyle companions that bring more joy, energy and entertainment into everyday life. The xboom design DNA continues to evolve with people’s desires and needs, seamlessly blending human-centered innovation, emotional warmth and contextual harmony.

Whether crafting a memorable performance, relaxing at home or adventuring out with friends, the xboom speakers elevate each moment, transforming them into design statements that resonate on a deeper level.

To join the ongoing journey and evolution of LG xboom by will.i.am, visit www.lg.com/us/xboom for the latest updates and insights.

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As customer experience becomes a driving force behind brand loyalty and business growth, companies are reimagining how they connect with consumers. LG Indonesia is taking this idea to the next level with LG ZonaSeru – a vibrant, hands-on space designed to inspire, educate and entertain. Located at CGV in Central Park Mall, Jakarta, this new “fun zone” brings LG’s innovations to life through interactive exhibits and engaging community activities.

At the heart of LG ZonaSeru is a simple goal: make technology personal, playful and purposeful. Visitors are invited to explore how AI-powered LG products and the LG ThinQ platform can elevate daily life across three major product categories: Media Entertainment Solution (MS), Home Appliance Solution (HS) and Eco Solution (ES).

In the Feel The Real AI zone, guests can experience LG’s cutting-edge OLED TVs and premium audio technology – highlighted by the LG OLED evo C5, known for its breathtaking picture quality and immersive home entertainment experience.

Meanwhile, the WashTower Into Photo zone turns laundry into a fun photo opportunity with a quirky photo booth built inside an LG WashTower. Just open the drum, strike a pose and take home a printed souvenir.

The InstaView Photo High Angle zone offers another selfie-worthy moment, spotlighting LG’s iconic InstaView refrigerator technology. Nearby, the Karaoke Room invites visitors to belt out their favorite tunes with LG’s xboom speakers and the LG StanbyME Go – bringing sound and style to the spotlight.

For those interested in clean air and sustainable living, the ES Tower zone features LG’s latest residential air conditioners, dehumidifiers and air purifiers. There’s also a Live Streaming Corner, where content creators can go live or film videos on the spot.

But LG ZonaSeru is more than just a tech playground. It’s also a community space. Throughout the year, the site will host a variety of free events – from karaoke contests and expert talks to children’s cooking classes – designed to bring people together and show how LG innovations can enhance everyday living.

The space is also open for collaboration. Local communities and university students are encouraged to host talk shows, workshops and gatherings – free of charge. This reflects LG’s commitment to empowering individuals and fostering stronger community connections across Indonesia.

Kicking off this initiative, LG recently hosted its first-ever community-led event at ZonaSeru in collaboration with a dedicated K-Pop fan community. Known for organizing fan gatherings and coordinating concert ticketing, the community came together for a special watch party of a globally streamed concert – celebrated in the exclusive Satin auditorium at CGV Cinemas.

The event marked the anniversary of the fan group, turning the screening into a heartfelt celebration. Fans from across Jakarta gathered to relive the concert on the big screen, sing along and enjoy exclusive giveaways. It wasn’t just a screening – it was a powerful expression of shared passion and connection.

With the success of this kickoff event, LG ZonaSeru is emerging as more than just a venue – it’s becoming a vibrant hub for creativity, collaboration and community engagement. As more groups discover the possibilities of the space, it’s poised to become a go-to destination for immersive, fan-powered experiences in Jakarta.

As LG continues its evolution into a Smart Life Solution Company, initiatives like ZonaSeru represent a bold step forward – where cutting-edge technology meets human connection, and innovation is brought to life in the moments that matter.

Contributed by LG Indonesia

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LG is constantly working to make everyday life more convenient, comfortable and connected. At the heart of this effort is LG ThinQ, our AI-powered platform that connects and controls smart appliances using the latest in AI and IoT technology. With the ThinQ app, managing and upgrading your home appliances has never been easier – all from your smartphone, no matter where you are.

ThinQ is all about personalized experiences. It learns from how you use your appliances and adapts to your lifestyle, helping you enjoy a more seamless, connected home. Built into LG’s home appliance lineups worldwide, ThinQ has taken a major leap forward with the introduction of ThinQ UP – a service designed to evolve your appliances long after you bring them home.

Launched in 2022, ThinQ UP introduced one of the world’s first truly upgradeable home solutions. That means you can add new features to your existing LG products by simply downloading updates through the ThinQ app. Whether it’s enhancing performance, solving a minor frustration or meeting a new need, ThinQ UP makes it easy to customize your appliances as your life changes.

ThinQ UP is now available across more product categories and has expanded its reach globally. In North America, this year’s expansion led to a 150 percent increase in sales compared to 2024. Globally, ThinQ UP features have been downloaded over 20 million times, and the number of appliances connected to the ThinQ app has grown by about 40 percent, showing just how popular this innovation has become.

What really sets ThinQ UP apart is how it’s shaped by you, our customers. Through the “Share Your Ideas” feature in the app, users can suggest new upgrade ideas. So far, we have reviewed more than 30,000 suggestions, with over 100 of them becoming real downloadable features. One example is the “Welcome Light On/Off” function, which lets you control your refrigerator’s door light – a response to users who found the auto-on light a bit too bright at night or unnecessary during the day.

ThinQ UP also adapts to local needs. In the U.S., for example, the “Auto Time Sync” feature for ovens automatically updates the clock for daylight savings time – a simple change, but one that over 57 percent of U.S. ThinQ users have already downloaded and appreciated.

Looking ahead, LG plans to roll out ThinQ UP to even more markets, starting with Europe and expanding to Asia and Latin America. The goal is simple: bring smarter, more personalized living to more homes around the world.

At LG, we believe innovation works best when it’s shaped by real people and real lives. With your feedback and our AI-powered technology, ThinQ UP will keep evolving – making your home smarter, more adaptable and more in tune with your life.

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* Images are enhanced to help your understanding. Products and solutions shown may vary by region.

From the days of clunky cartridges and boxy monitors, gaming has come a long way. Yet, even in 2025 and beyond, there’s still room for transformational leaps – like the recent arrival of Xbox Cloud Gaming (Beta) on LG Smart TVs. Thanks to this partnership with Xbox, LG is giving players new freedom to customize their gaming experience just the way they like it.

Make the Ultimate TV Choice for Modern Gaming
This collaboration transforms the conventional TV experience by offering access to hundreds of Xbox titles directly through the Xbox app. All you need is a compatible controller, a high-speed internet connection – and of course, an LG TV. It’s all about giving you the power to choose how you play.

But which TV model truly brings your games to life?

If you’re looking for a widely accessible TV built to amplify every aspect of gaming – and available in massive screen sizes – look no further than LG’s QNED evo lineup. Engineered for gamers, QNED evo TVs don’t just meet the demands of today’s top titles – they thrive on them. Here’s how.

Ultra-Smooth Gameplay Has Never Been so Accessible
Fast-paced games demand a display that can keep up. Precise, smooth gameplay can be the difference between victory and defeat – or between total immersion and sheer frustration.

QNED evo TVs prove that you do not need to splurge to enjoy the smoothest, low-lag gameplay. Laggy, stuttering scenes are a thing of the past with refresh rates of up to 165Hz, enabling more responsive gameplay, reducing motion blur and providing a competitive edge. LG’s α8 AI Processor helps deliver minimal latency and lightning-fast response times.

And there’s more: QNED evo models support Variable Refresh Rate and Auto Low Latency Mode for seamless tear-free gaming, while AMD FreeSync Premium keeps games smooth as butter.

This is all underpinned by four HDMI 2.1 ports – so you do not have to choose between multiple consoles and your soundbar. You get speed, fluidity and flexibility, all in one.

True Wireless Gaming TV With Zero Compromises
Speaking of not wanting to make compromises, some gamers just find cables distracting. Many turn to wireless HDMI transmitters. The trouble is, the quality of these can be inconsistent. That’s where LG’s Zero Connect Box steps in and changes the game.

This technology, found in the new QNED9M, enables True Wireless 4K connectivity at up to 144Hz – with no latency, no loss in quality and full support for Dolby Vision and Dolby Atmos. It even meets the AMD FreeSync Premium standard.

With the Zero Connect Box tucked away, you get a clean, clutter-free setup. Plug in your console or stream directly through the Xbox app – either way, you’ll enjoy seamless wireless gaming with low input lag and no visual compromise. Game your way, wire-free.

Real-Time Adjustments for Competitive Advantage
You can make the most of all these benefits by checking out LG’s Game Optimizer, which allows for fast, intuitive control over the gaming experience. With a single on-screen dashboard, you can tweak key settings on the fly – like Black Stabilizer for better visibility in dark scenes. Whether you’re playing a first-person shooter, an RPG or a high-speed racing game, the Game Optimizer put you in control. Fine-tune in real-time and sharpen your edge over the competition.

Stunning Visuals That Pull You into the Game
Games also just look great on QNED evo models, whether you are playing in a bright room or a dark one. Underpinning their vibrant visuals is LG’s proprietary Dynamic QNED Color delivers unparalleled accuracy and true-to-life picture quality.

That’s particularly important in visually rich, cinematic titles where no one wants a washed-out screen to break the immersion. Thankfully, QNED evo TVs offer exceptional picture quality and 100 percent color volume, allowing gamers to experience stunning visuals with deep blacks, bright highlights and vivid colors courtesy of Dynamic QNED Color and cutting-edge Mini LED technology. Advanced AI algorithms raise picture and sound quality to provide an even more immersive gaming experience with superior clarity and detail.

Want even more immersion? Dolby Vision and Dolby Atmos enhance every detail – every explosion, whisper and ray of light – to a cinematic experience.

Bigger Screen for a Bigger Gaming Universe
A final word on versatility and affordability. These are important QNED evo advantages. Attractive pricing compared with other top-tier TV technologies means more people are able to elevate their gaming experience with a QNED evo TV.

The lineup is broad, extending from 50 to 100 inches in size. Gamers who thought their dream 65-inch TV was out of reach, for instance, might find a QNED evo model that suits them perfectly.

There is also a consistent baseline of exceptional quality in the overall QNED evo gaming experience. This includes LG’s Gaming Portal, which enhances game streaming with effortless access to a wide range of popular and new titles. With a user-friendly interface, curated app list and personalized recommendations, it’s your central hub for game discovery and streaming – designed to make your gaming journey uniquely yours.

Be the Undisputed Champion in the Living Room
If you are seeking peak performance, stunning visuals and next-gen features – all at a compelling value – LG QNED evo is the ultimate choice. It transforms your living room into a true gaming arena, where every session feels like a front-row seat to the action.

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As global environmental regulations tighten across the EU and beyond, industries worldwide are under growing pressure to eliminate harmful substances and adopt more sustainable practices. The automotive sector, in particular, is at the forefront of this shift, with automakers expected to lead the charge in meeting rising sustainability and compliance demands.

To stay ahead of these evolving challenges, LG is enhancing its end-to-end support system by working closely with customers and suppliers to foster a more resilient, eco-conscious automotive supply chain.

At the core of these efforts is LG’s Vehicle Solution Material Data System (VSMDS), launched in 2022. This in-house platform was developed to help automakers efficiently meet global environmental standards by providing an advanced, intelligent solution for managing material data used in automotive component development and production.

While the International Material Data System (IMDS) remains the industry’s mandated tool for tracking material content, LG’s VSMDS complements it by providing a more intuitive and insight-driven interface. The platform simplifies regulatory complexity, clarifies exemptions and delivers actionable insights – enabling deeper material analysis beyond what IMDS alone can offer.

A recent and compelling example of VSMDS in action is LG’s proactive preparation for the EU’s proposed ban on PFAS (per- and polyfluoroalkyl substances), expected to take effect in 2030. Leveraging VSMDS, LG and its suppliers can precisely assess PFAS content in materials, identify affected components and take early corrective measures. This capability not only supports timely regulatory compliance but also helps prevent potential environmental and safety incidents.

Beyond internal tools, the LG Vehicle Solution (VS) Company is actively empowering its supplier network to adapt to changing regulatory landscapes. Since 2022, LG’s dedicated VS Environment Analysis team has provided regular training sessions, expert consulting and updated guidance on country-specific regulations and global automaker policies. To date, more than 300 supplier employees have participated in these programs, equipping them with the knowledge needed to stay compliant and competitive.

LG is also contributing as a demand-side partner in a government-led R&D project, led by the Korea Institute of Industrial Technology (KITECH). This initiative aims to develop a carbon management platform that helps suppliers accurately track emissions and formulate reduction plans, in line with both government mandates and OEM requirements.

These wide-ranging efforts have earned LG industry recognition. The company was nominated as “2025 Leading Company in Global Environmental Compliance” and received the Minister of Trade, Industry and Energy Award for its proactive leadership in environmental stewardship.

By leading through collaboration with customers and partners, LG is not only meeting strict regulations but also designing the blueprint for a stronger, more sustainable automotive supply chain and a cleaner, more resilient mobility ecosystem.

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What’s it like to live on Rebbenesøya – a remote Norwegian island more than 450 kilometers north of the Arctic Circle?

For Ann Eileen Lennert, an environmental anthropologist deeply passionate about nature, it’s both her sanctuary and workplace. There, she works with a kelp restoration project that explores the bonds between humans and the sea, finding purpose and peace along the way. Although her work often takes her far from her family, Ann has discovered that true connections can thrive – even across great distances.

Through a short documentary-style brand film, Ann’s story takes center stage in LG’s latest campaign, Radio Optimism, which highlights the meaning of genuine connections beyond superficial interactions in an era of growing disconnection.

We sat down with Ann to hear more about her life, her outlook and what “connectedness” truly means.

Q. It’s wonderful to meet you! Can you briefly introduce yourself?
I’m an environmental anthropologist studying how people connect and interact with nature – how that bond can inspire conservation, restoration and a shared sense of responsibility. That we care. My work often takes me to remote areas, like Rebbenesøya, where building community and motivation through these efforts is at the heart of what I do.

Q. LG’s Radio Optimism campaign focuses on connectedness. What drew you to this project?

At first, I thought of “connectedness” simply as staying close to my family while being physically apart. But over time, the idea expanded for me. It includes our connection to nature, to places and to one another.

That’s why the campaign felt so natural to me – it goes beyond superficial interactions and speaks to something much deeper. I honestly didn’t expect this emotional depth from a brand I typically associate with electronics. It was a pleasant and meaningful surprise.

Q. What do you value most in your relationships? What makes a connection truly meaningful, especially when time together is limited?
For me, nothing compares to face-to-face interactions – you can read body language, feel someone’s energy and connect on a deeper level.

I treasure relationships where, even after a long time apart, it feels like no time has passed once we’re together. That’s a real connection.

Family is especially important. Ours is small, and we live far from relatives, so we work hard to stay close, honest and emotionally present despite the distance.

Q. Being away from your children must be challenging. How do you stay connected with them?
It is hard, of course. But I deeply value the time we do spend together and try to keep our connection strong, even when we’re apart.

I involve my children in my work – whether that’s fieldwork, sailing or even free diving. Sharing these experiences helps us stay in sync and grow closer, even when I am away.

One of my favorite moments in the LG film was hearing the personalized song my children helped create through Radio Optimism. They mentioned many kind things of how they view me, not to mention my “embarrassing llama sweater” and “kelp earrings” – it was so sweet and funny, and a real reflection of how close we are as a family.

Q. Does music play a big role in your life?
Absolutely! Music sets the tone for our moods and memories. We have special playlists for things like summer holidays, and I often start my day with a happy song.

It’s amazing how a song can instantly transport you back to a specific moment in time and reconnect you to memories.

Q. If you could create a personalized Radio Optimism song for someone, who would it be?
I’d love to create one for my mother. She’s a big music lover and is going through a tough time right now. A song would be a heartfelt way to support and connect with her.

I’d also make one for my children – something playful about our shared memories, maybe even teasing them a little about who should take out the trash or empty the dishwasher. I believe in celebrating small, joyful moments however we can.

Q. Your optimism really shines through when you talk about your work and family. How do you nurture it?
I’ve been called a “ray of optimism”, and I think it comes from spending time in nature – and sharing those moments with my family.

Nature teaches you perspective, humility and awe. And living in a close-knit community like Rebbenesøya helps too. My neighbors are kind, and there’s a deep sense of mutual care. We look out for one another.

Even on difficult days, I look for what I call a “positive prize” – something small to lift me up, whether it’s cooking, listening to music or simply going for a walk.

Q. What’s next for you? Any projects or plans you’re excited about?
I want to continue exploring how connecting with nature and participating in citizen science activities can change people’s perceptions and care towards the environment. One of my biggest dreams is to establish underwater gardens, inspired by Korea’s Haenyeo! Learning from their wisdom and exploring what might be possible even in places like the Arctic Circle would be incredibly exciting.

This kind of work fuels me. It’s all about rebuilding our bonds and creating meaningful connections: with people, with nature and with a common goal. I believe this can create new values, experiences and memories, and I want our children and grandchildren to have these memories and connections too. That’s where I find happiness and motivation.

Life’s Good when we’re connected with a song.
Watch Ann’s story come to life in the Radio Optimism film (here), and create your own personalized song for someone special at RadioOptimism.lg.com.

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On June 5, billions of people around the world came together to celebrate World Environment Day. With this year’s observance proudly hosted by South Korea – LG’s home country – the company was more committed than ever to making a meaningful global impact. Centered on the theme #BeatPlasticPollution, the day called on individuals and organizations everywhere to take action against plastic waste and protect our shared planet.

LG answered that call through a series of local, hands-on initiatives that reduce plastic use, promote environmental awareness and build stronger communities. From upcycling workshops to tree-planting drives, here’s how LG teams around the world are turning their commitment into action – and helping to shape a more sustainable future.

Taiwan: Turning Trash into Treasure
In Taiwan, LG collaborated with TRASHOLOVE, a local organization dedicated to creative reuse, to host a Plastic Reduction Workshop. Around 20 employees brought in discarded plastics from home – bottles, packaging and more – and transformed them into clipboards, coasters and keychains.

Guided by sustainability experts, participants handled every part of the upcycling process – from crushing plastics to sanding and shaping final products. Beyond crafting functional items, the workshop empowered individuals to take environmental action into their own hands, reinforcing LG’s values of responsibility and innovation.

Benelux: Inspiring the Next Generation
In the Netherlands, LG Benelux partnered with the Bloeiwijzer School in Amstelveen to host a sustainability-themed event combining education, inspiration and community.

Special guest Wail Kherrazi – 16-year-old Climate Mayor of Amstelveen, UNICEF Youth Panel member and founder of the WailSalutem Foundation – shared his personal journey as a climate advocate.

To cap off the day, each student received a certificate of environmental commitment, co-signed by Wail and LG Benelux – a symbol of how even the smallest actions can lead to lasting change.

Italy: Cultivating a Culture of Sustainability

In Italy, LG focused on encouraging simple, sustainable habits. Employees received plant-growing kits for aromatic herbs, promoting greener lifestyles at home and in the office.

A green-themed quiz added a fun, educational twist – reinforcing how everyday actions, even small ones, can foster a lasting Culture of Sustainability.

Jordan: Community Recycling in Action

In Jordan, LG Levant partnered with local startup Green Iris to launch a community recycling initiative. Over several weeks, employees collected recyclable plastics and paper, delivering them to designated drop-off points in Dabouq. There, materials were repurposed into new products through innovative recycling techniques.

Mongolia: Growing a Greener Legacy
In Mongolia, LG launched the “Life’s Good Garden” project near the Genghis Khan statue east of Ulaanbaatar, in collaboration with Genco Tour Bureau. The team planted over 120 trees and shrubs – spruce, pine and flowering species – contributing to a national environmental campaign.

Spanning 4,000 square meters and featuring 610 meters of colorful new walkways, the garden is open to the public. Visitors can even plant trees tagged with their name and planting date – a personal touch that celebrates individual contributions to a greener world.

India: Creativity Begins at Home

At LG India, sustainability met creativity through the “Trash to Treasure” initiative. Employees’ children showcased their eco-conscious creativity in an art exhibition that turned recycled materials into imaginative sculptures and crafts.

More than just an art show, the event reflected core values – family, environmental awareness, and the idea that meaningful change often begins with the next generation.

Singapore: From Clean-Up to Circularity

In Singapore, over 100 LG employees joined a coastal clean-up at Yishun Dam, collecting a staggering number of plastic bottle caps. As a part of the annual clean up, employees collected a staggering total of 950 kilograms of trash. But that was just the beginning.

Teaming up with Green Nudge, the group launched “Make Waste Great Again!” – a workshop where collected bottle caps were upcycled into coasters, keychains and more.

For those looking to go the extra mile, a beeswax wrap workshop challenged participants to create sustainable alternatives to single-use kitchen plastic. Using cotton fabrics found around the home, employees upcycled vibrant, reusable wraps while learning how small changes in the home can significantly reduce their personal plastic waste.

Kenya: Restoring Forests, Reviving Hope

LG East Africa celebrated World Environment Day by planting 300 indigenous trees in Ngong Hills Forest, just outside Nairobi. Once sprawling across 7,200 acres, the forest has shrunk due to deforestation and urbanization – but remains crucial for local biodiversity and clean air.

In partnership with Tree Niches Organization, 60 LG employees each planted five seedlings. With expert guidance from co-founder Dr. Solomon Kipkoech, they learned proper techniques and pledged to nurture the trees over the next three years – demonstrating LG’s commitment to long-term environmental stewardship.

From Asia to Europe to Africa, LG teams are showing that local action can drive global change. These initiatives are more than one-time events – they’re part of an ongoing journey to ensure that Life’s Good for people and the planet alike.

Contributed by LG’s subsidiaries in Taiwan, Benelux, Italy, Jordan, Mongolia, India, Singapore and Kenya

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