LG Wins Multiple Honors at Inaugural IFA 2025 Innovation Awards

Company Secures Prestigious “Best of IFA” Recognition and Multiple Category Wins

SEOUL, Sep. 5, 2025 — LG Electronics (LG) has been recognized with 17 awards at the inaugural IFA 2025 Innovation Awards, including the top distinction, Best of IFA title. Established this year, the awards celebrate products that set new benchmarks in innovation, technology, design and market impact. With over 1,800 participating companies, winners were selected in 16 categories, including Mobility, Home Appliances, Home Entertainment, Design and Smart Home. The highest honors – Best of IFA, Best Tech Innovation and Best Brand – were reserved for the most outstanding entries.

The LG SIGNATURE OLED T, the world’s first wireless transparent TV, earned the Best of IFA award, underscoring LG’s leadership in advanced television technology. The groundbreaking product also won Best in Home Entertainment, achieving a double win at this year’s awards.

In addition to securing the Best of IFA title, LG received five Category Best awards in Mobility, Accessibility, Home Appliances and Home Entertainment, along with 11 Category Honoree recognitions in Home Appliances, Design, Smart Home and Home Entertainment. Collectively, these distinctions strengthen the company’s reputation as a global innovation leader and trusted industry pioneer.

In Mobility, LG’s Spielraum received the Best in Mobility award. This AI-powered mobility space solution blends personal wellness with multi-sensory experiences. Its compact cabin integrates built-in appliances, LG ThinQ ON and entertainment features, introducing a new mobility-linked lifestyle that expands the LG AI Home concept.

In Accessibility, LG’s Comfort Kit was named Best in Accessibility Focused Product. Designed to improve usability for people of all ages and abilities, it highlights LG’s focus on inclusive design.

In Home Appliances, LG’s AI Sense Clean Dishwasher and Microplastic Filter claimed the Best in Home Appliances award. The dishwasher’s intelligent wash system optimizes cycles and wash time based on load size and soil levels, while the filter removes microplastics released during the laundry cycle, combining convenience with environmental responsibility.

In addition to securing multiple Category Best awards, LG was also given Honoree distinctions across a wide range of fields, from Home Appliances to Smart Home, further underscoring its competitiveness in the global market. In the Best of Home Appliances category, LG earned four Honoree recognitions for its cutting-edge laundry and cleaning solutions, each boasting advanced performance with thoughtful design. The LG WashTower simplifies laundry with intuitive controls and AI-powered features, while the Washer and Dryer with Heat Pump enhances efficiency with reduced energy consumption. For floor care, the LG Robot Vacuum with Built-in Station features an auto-opening door that conceals the unit when not in use, and the LG Wet and Dry Stick Vacuum Cleaner employs AI Roller Control to sense movement direction, helping reduce wrist strain.

The company also received four Honoree awards in the Best in Design category for products that blend style and functionality. The Washer & Tumble Dryer Pair and TrueSteam™ Dishwasher present refined designs that integrate seamlessly into modern kitchens. The Next LG Massage Recliner complements living areas with its elegant aesthetics, while the LG Styler Mini offers a compact, premium solution that maximizes functionality in smaller spaces.

Designed to fit effortlessly into connected home ecosystems, the LG Robot Vacuum with Objet Station was acknowledged in the Best in Smart Home category. With automated docking, smart scheduling and ThinQ compatibility, it showcases LG’s expertise in building cohesive, AI-driven home solutions.

Furthermore, LG received recognition in the Home Entertainment category with Honoree awards for the LG Wireless OLED TV (M5) and the LG StanbyME 2, reinforcing the company’s global leadership.

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Opening Doors to Education in Rural Taiwan Through Volunteering and AI Learning

Carrying forward the Life’s Good philosophy, LG Taiwan has expanded its rural education initiatives in partnership with Feng Chia University’s School of Architecture for the second consecutive year.

What began last year in Hualien has now grown into a larger, more heartfelt mission – this time bringing LG Taiwan’s Managing Director Jeong Yeon-kwan and General Manager Peter Lo to the Chin-Ai Music Book Hut in Chudong, joined by a dedicated team of volunteers.

Welcomed warmly by Feng Chia University, Mr. Jeong reaffirmed LG’s dedication to bridging the urban-rural divide. He outlined a mission that goes beyond improving educational facilities, one that seeks to empower children of all backgrounds with the skills, confidence and values needed to flourish in the rapidly evolving era of AI.

Built and sustained by the Chin-Ai Music Orchestra, this unique community hub blends music, reading, performance and local market functions to offer underprivileged children of Indigenous families a safe place to learn and grow, an opportunity many of them have never had before.

But it’s not all about music and practical life skills, the orchestra also covers tuition fees, removing financial barriers so children can focus entirely on their studies and build resilience, independence and confidence for the future.

Working side by side with university students and local youth, LG volunteers spent the day paving walkways, building a pizza oven, enhancing drainage systems and organizing goods for the Book Hut’s charity sales.

By evening, the hard work gave way to music, as the Chin-Ai youth orchestra performed a heartfelt concert in a moment many volunteers will never forget. The same children who had worked tirelessly all day then filled the air with melodies of hope and pride.

In another showing of commitment to education in rural areas, LG donated over NT$ 1.5 million worth of smart home appliances – from refrigerators and washing machines to dehumidifiers – to Book Huts in Hsinchu and Kaohsiung, easing the daily challenges of local students by providing them with greater convenience and comfort.

In the same spirit, LG teamed up with social innovation enterprise Pley School to bring the LG Notebook AI learning toolkit to Book Hut. Through imaginative scenarios and roleplaying activities, children explored how AI can make life easier while also reflecting on potential risks. They even created their own “AI Usage Guidelines,” sparking lively discussions and meaningful connections between generations.

At its core, this initiative shows that sustainability is also about people – creating opportunities, building resilience and fostering community. By blending innovation with genuine care, LG Taiwan is taking steps to create a Better Life for All and bring the spirit of Life’s Good to life in lasting ways.

Contributed by LG Taiwan

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LG to Introduce Advanced AI-Powered Living With “LG AI Home” at IFA 2025

Bringing Harmony to Daily Life Through Advanced AI Appliances and Tailored
Solutions Designed for European Lifestyles

SEOUL, Sep. 4, 2025 — LG Electronics (LG) is presenting its vision for advanced AI-powered living at IFA 2025, kicking off tomorrow in Berlin, Germany. Under the theme “LG AI Appliances Orchestra,” the company will showcase how its intelligent home solutions work together in harmony to enrich everyday life, delivering greater convenience, personalization and energy efficiency.

At its booth, visitors will be able to experience LG AI Home first-hand, exploring how LG’s core AI technologies bring customized care and convenience to daily life. Reflecting its growing influence in Europe, LG will also host a dedicated B2B consultation space, demonstrating the unique advantages of its latest appliances and core component innovations.

Zones Highlighting AI-Powered Living
The Hero Zone welcomes visitors with the LG AI Appliances Orchestra, where AI-powered appliances are arranged like members of a symphony and conducted by LG ThinQ ON, the company’s evolved AI home hub. This dramatic display embodies the seamless harmony and intuitive control that LG AI Home brings to modern living.

The Fit&Max Zone recreates European-style living spaces, highlighting how LG appliances – developed with local design preferences and functionality in mind – integrate naturally into everyday homes. In the AI Core Tech Zone, visitors can learn how LG’s core components, such as the AI DD™ motor, have been enhanced with AI for smarter, more powerful performance. Finally, the AI Home Solution Zone illustrates real-life scenarios where LG AI connects appliances, IoT devices and third-party services to save time, improve comfort and reduce everyday hassles.

AI Appliances Designed for European Homes
LG is introducing a wide range of new AI-powered home appliances tailored to European lifestyles, developed through in-depth research into consumer needs and trends. With a strong focus on energy efficiency, several of these products achieve industry-leading performance.

The company’s smart refrigerators combine AI-powered compressor operation with improved insulation to maximize freshness and decrease energy loss. Designed specifically for European homes, they feature innovations like the Zero Clearance Hinge, which allows doors to open fully even when the side of the fridge is flush against the wall.

In addition, AI-enabled washing machines and dryers provide gentle care for all kinds of fabrics and intuitive operation via expanded controls and larger LCD displays.

Supporting different cleaning needs and preferences, LG’s new vacuum lineup includes a robot vacuum with steam mop, a built-in robot vacuum station, a stick vacuum and a wet-dry stick vacuum. Each model offers outstanding convenience, reliable performance and sleek, modern aesthetics. The first of its kind, the built-in robot vacuum station fits neatly beneath kitchen sinks for a clean, space-efficient installation, while the lightweight wet-dry stick is designed to minimize wrist strain during use.

To further enhance accessibility, LG is also presenting the LG Comfort Kit, a series of accessories that make appliances easier to use for people of all ages or abilities.

An Immersive AI Home Experience
In the AI Home Solution Zone, visitors can see how LG ThinQ AI and ThinQ ON work in harmony to simplify and enrich everyday life. Demonstrations show ThinQ AI recommending healthy menus, automatically preheating ovens, recognizing individual users by voice, and adjusting lighting, temperature and music to match their preferences.

Visitors can also explore ThinQ UP, which continuously upgrades LG appliances with new software functions, and ThinQ Care, which provides proactive monitoring and maintenance for reliable long-term performance.

Expanding beyond the home, LG will also present Spielraum, its AI mobility space solution, which extends LG AI Home into vehicles to enable seamless connectivity and a unified, uninterrupted experience between home and car.

“At IFA 2025, we’re presenting differentiated value with the LG AI Home solution, which leverages our AI core technologies to intelligently harmonize with the rhythms of customers’ lives,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “Our appliances are designed to complement European lifestyles and living spaces, evolving with each user to deliver personalization, ease-of-use and energy efficiency.”

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LG OLED TV Brings Park Seo-Bo’s Nature-Inspired Colors to Life at Frieze Seoul 2025

LG OLED TV’s Perfect Blacks & Perfect Colors Capture the Master’s Vibrant Palette
LG Brings the Frieze Art-viewing Experience to the Home With LG Gallery+

SEOUL, Sep. 3, 2025 — LG Electronics (LG) presents “Park Seo‑Bo x LG OLED TV: Colors Drawn from Nature” at Frieze Seoul 2025 (September 3–6), marking the company’s fourth year as Headline Partner. In collaboration with the PARKSEOBO FOUNDATION, LG OLED TV celebrates one of Korea’s most revered contemporary artists by faithfully expressing his distinctive color philosophy through the unmatched precision of LG’s self-lit OLED technology. Starting this year, LG also expands the Frieze art fair experience to LG TV owners through LG Gallery+, a personal curation service that allows users to display artwork on their TV screens like an at-home gallery.

A Master of Nature’s Colors Reimagined by LG OLED TV
The “Park Seo‑Bo X LG OLED TV: Colors Drawn from Nature” exhibition showcases Park Seo-Bo’s nature-inspired colors on a digital canvas. It flows from his meditative black and white colors – black drawn from the soot of an old kitchen hearth, white evoked from the stillness and quiet of Korean hanji – to vibrant colors borrowed from nature – the yellow of Jeju’s canola, the pink of azalea, the green of spring leaves and the deep orange of ripe persimmon. With self-lit pixels and perfect blacks, LG OLED TVs capture the quiet depth and nuance of Park Seo-Bo’s work to bring his meditative colors to life in their truest form.

“Park Seo-Bo believed that nature speaks in colors beyond words,” said Park Seung-ho, chairperson of the PARKSEOBO FOUNDATION and son of the artist. “This exhibition offers a new perspective on his works, inviting viewers not merely to observe, but to engage more deeply as participants in the experience.”

At the center of the exhibition, a T-shaped installation featuring LG’s latest OLED evo G5 and M5 TVs presents a digitally reimagined artwork by Je Baak, art professor at Seoul National University. This digitalized artwork celebrates the pivotal moment for Park Seo-Bo when a walk under the overwhelmingly red autumn leaves struck him as both awe-inspiring and healing. In efforts to share the master’s enlightenment through nature’s breathtaking colors, Baak collaborated with AI to collect the different hues of autumn-leaf red found in captured moments by people all around the world. The result is a monument of shared visual experience that encapsulates autumn leaves seen through the eyes of everyone and the artist himself.

Bringing Frieze and Park Seo-Bo’s Artwork to the Home
LG is bringing the Frieze art fair experience into the homes of art enthusiasts through its new LG Gallery+ app on the LG webOS platform. More than 100 select artworks from Frieze Seoul including works by Park Seo-Bo will be available for free viewing on LG Gallery+ for a certain time after the fair. LG TV owners who could not experience Frieze Seoul first-hand can now enjoy a seamless and extended viewing experience in the form of a home gallery with LG Gallery+.

“We hope LG OLED, with its ability to render deep blacks and vibrant colors with exceptional accuracy, honors the legacy of Park Seo-Bo’s colors borrowed from nature,” said Kate Oh, head of Experiential Marketing at the LG Media Entertainment Solution Company. “By collaborating with world-renowned art partners such as Frieze, the Guggenheim and MMCA, LG OLED continues to create new value in art marketing, expanding the intersection of art and technology in major cities around the world including Seoul, London, New York and LA.”

LG OLED TVs continue to champion artists and cultural institutions at the intersection of art and technology, creating new ways to experience creativity in the digital age. Discover more about LG’s global art collaborations at www.LGOLEDART.com.

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LG Expands European Clean Tech Leadership Through Partnership With Octopus Energy Group

Collaboration to Integrate LG’s High-Efficiency Heat Pumps
With Octopus Energy Group’s AI-Based Kraken Platform

SEOUL, Sep. 2, 2025 — LG Electronics (LG) has signed a memorandum of understanding (MOU) with UK-based Octopus Energy Group Ltd. (Octopus Energy) to strengthen its presence in Europe’s clean technology sector. The partnership will combine LG’s advanced, high-efficiency heating and cooling solutions with Octopus Energy’s AI-driven energy software platform, Kraken, to accelerate the transition to sustainable energy in Europe.

The MOU signing ceremony took place on August 28 (local time) at Octopus Energy’s London headquarters. Attendees included Thomas Yoon, head of LG’s Overseas Sales & Marketing Company; Charles Choi, managing director of LGEUK; Greg Jackson, founder and CEO of Octopus Energy; and Tim Heal, Chief Strategy Officer at Octopus Energy.

Octopus Energy is the UK’s largest energy supplier, driving the shift toward a decarbonized future with innovative clean energy solutions. The company provides electricity and gas, and is spearheading the adoption of heat pumps as sustainable alternatives to gas boilers. Its proprietary Kraken platform enables consumers to optimize energy usage through real-time renewable pricing. Since its founding in 2016, Octopus Energy has expanded into more than 30 countries, now serving around 10 million customers worldwide.

Through this collaboration, LG and Octopus Energy will launch a joint solution that integrates LG’s high-efficiency heat pumps with the Kraken platform in key European markets, including the UK and Germany. The combined solution is designed to optimize home heating and cooling while lowering energy costs for consumers. Looking ahead, both companies plan to expand the partnership across additional products and markets, leveraging their complementary strengths to deliver greater value to customers.

LG’s state-of-the-art heat pumps utilize waste heat and ambient energy sources to deliver outstanding efficiency while significantly reducing carbon emissions compared to fossil fuel-based systems. Powered by LG’s proprietary CoreTech inverter scroll compressor, the systems deliver exceptional durability, safety and energy performance.

This strategic partnership positions LG to build on its proven expertise in high-efficiency heating and cooling solutions, enhance its brand presence in Europe, and further expand its global footprint in the clean tech sector.

Greg Jackson, founder and CEO of Octopus Energy, said: “Heat pumps are the linchpin of clean, affordable heating – and LG makes some of the best on the market. By plugging them and their air conditioning units into our Kraken tech, we can make them even cheaper to run, giving households an easy way to cut their bills while helping the planet.”

“This partnership with Octopus Energy Group represents a significant milestone in our European growth strategy,” said Thomas Yoon, head of LG’s Overseas Sales & Marketing Company. “We will continue to explore new opportunities that create differentiated customer value and secure sustainable growth drivers in the global market.”

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LG Brings Seamless, Evolving Smart Home Experiences to Europe With ThinQ AI

On Show at IFA 2025, Company’s AI Platform Integrates ThinQ UP and ThinQ Care
Services to Deliver Continuous Upgrades and Proactive Maintenance

SEOUL, Sep. 1, 2025 — LG Electronics (LG) is ushering in a new era in the European smart home appliance market with the introduction of its groundbreaking AI platform, LG ThinQ AI. Taking center stage at the company’s IFA 2025 exhibit, LG ThinQ AI integrates the ThinQ UP and ThinQ Care services to provide a personalized, ever-evolving customer experience along with proactive appliance management. This innovative platform advances LG’s core product technologies through AI and usage data analysis, optimizing the product experience and enhancing customers’ overall quality of life. LG will begin rolling out ThinQ AI in key European markets throughout September.

With AI-powered features such as continuous, tailored upgrades and intelligent performance optimization based on user behavior, LG ThinQ AI redefines home living, elevates the overall smart appliance experience and reinforces LG’s leadership in the European AI home solutions market.

A core element of the platform, ThinQ UP enables compatible appliances to acquire new features via software updates, ensuring they remain up-to-date and relevant to customers’ ever-changing lifestyles. Complementing this, ThinQ Care provides proactive support that predicts potential malfunctions or issues before they occur. Drawing on extensive usage data, its smart diagnostics detect even minor issues and guide customers through simple solutions, boosting product reliability and peace of mind.

ThinQ AI also reflects the priorities of Europe’s discerning, eco-conscious consumers, with a focus on energy efficiency and ease of use. For washing machines, Energy Saving Mode helps lower household energy consumption, while refrigerators benefit from AI Saving Mode, which intelligently reduces power use. Convenience-driven features include Fresh Keeper, which prevents clothes left in the washer from wrinkling or smelling, and the tub clean reminder to maintain hygiene. Refrigerator functions include Night View, which adjusts display brightness at night, and the Smart Fill system, allowing the water dispenser to deliver precisely pours. Users can even reconfigure the built-in ice dispenser to serve as an additional water dispenser, providing greater flexibility.

Moving forward, LG plans to deliver a steady flow of region-specific ThinQ UP features inspired by customer feedback. Through the Share Your Ideas function in the ThinQ app, users can propose new features that may be developed into real updates. Following the European rollout this month, LG will gradually expand ThinQ UP service availability worldwide throughout the rest of the year.

At IFA 2025, LG will showcase a diverse range of appliances enhanced with ThinQ AI and tailored for European consumers. Harmonious and differentiated smart home lifestyle scenes will demonstrate how the company’s latest innovations seamlessly elevate everyday living. Visitors can engage with an interactive demo app to explore how ThinQ UP lets customers continuously upgrade their LG appliances. LG AI HOME zone presents the company’s Zero Labor Home, where ThinQ AI recognizes user’s voice and activates personalized appliance settings to provide a highly personalized home experience.

“Our innovative ThinQ AI platform offers differentiated convenience and efficiency through continuous upgrades and intelligent, proactive care,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “We are committed to creating an AI home experience that evolves in step with the unique needs of every customer.”

ThinQ AI and an array of innovative home appliance solutions will be on show at LG’s IFA 2025 exhibition booth (Hall 18, Messe Berlin) in Berlin, Germany, from September 5-9.

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Smart Green Seas: Restoring the Mediterranean’s Ancient Underwater Forests

Beneath the azure waters of the Mediterranean lies one of nature’s oldest living treasures: the Posidonia oceanica meadows. Known as the “lungs of the sea,” these underwater forests capture carbon, protect coastlines and provide a home for marine life. Inspired by their resilience, LG Spain has launched Smart Green Seas, another chapter of its Smart Green Movement. The mission? To bring technology, community and science together to restore fragile marine ecosystems and create a lasting positive impact.

As 2024 wrapped up, LG Spain celebrated a milestone in environmental action. In partnership with the Vellmarí Association, the Smart Green Seas team restored 600 square meters of seagrass meadows between Ibiza and Formentera – planting 15,510 Posidonia shoots, exceeding the original target by 155 percent.

The work was made possible thanks to more than 30 dedicated local divers who carried out over 500 dives. Their efforts resulted in a 75 percent survival rate for the new plants – a strong start toward building healthier seas.

Smart Green Seas marks the evolution of LG Spain’s Sustainability 2.0 strategy. After years of focusing on reforestation on land, the Smart Green Movement is now taking action beneath the waves. Led by National Geographic explorer and marine biologist Manu San Félix, the project has set up an underwater nursery where seeds collected from nearby beaches are carefully germinated and replanted using a low-impact, scalable method. The goal: help the ocean thrive and regain its natural balance.

This initiative also supports the United Nations’ goal of restoring 30 percent of degraded marine ecosystems by 2030. The Posidonia meadows in the Balearic Islands – recognized as a UNESCO World Heritage Site – are among the best preserved on the planet, making their protection crucial in the fight against climate change.

By combining science, community involvement and hands-on conservation, LG Spain is showing how companies can go beyond promises to deliver measurable results.

And this is only the beginning. In 2025, LG and Vellmarí plan to double their impact: planting another 30,000 Posidonia shoots, expanding partnerships with local diving centers and continuing to improve survival rates. Step by step, Smart Green Seas is helping the Mediterranean breathe easier by steadily advancing its mission to absorb CO₂ and restore balance to global ecosystems.

Contributed by LG Spain

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LG Introduces Intelligent, Innovative Cleaning With New Vacuums at IFA 2025

Tailored for the European Market, Company’s New Range of Vacuum Solutions Offers
Enhanced Convenience and Performance

SEOUL, Aug. 28, 2025 — LG Electronics (LG) is showcasing four new vacuum cleaning solutions designed expressly for the European market at IFA 2025. The lineup includes a robot vacuum with steam mop, a built-in robot vacuum station, a stick vacuum and a wet-dry stick vacuum. Offering enhanced convenience, powerful performance and seamless design, LG’s latest innovations reaffirm the brand’s commitment to making everyday life easier for customers across Europe.

Deep Clean Meets Everyday Comfort
Significantly upgraded from its predecessor, the new LG robot vacuum raises the bar for home cleaning solutions with advanced features, functionality and the satisfaction of aesthetically blending into your home with its furniture-like looks. Its steam mopping capability effectively removes grease and liquid spills, while the freestanding, furniture-like docking station self-sterilizes the mop with hot water and steam, keeping it clean and odor-free after each use. With more than double the suction power of last year’s model, it delivers a deeper clean on both hard and carpeted floors.

Equipped with an on-device AI chip, the robot vacuum recognizes a range of environmental factors – from dirt and dust to furniture and other household objects – enabling more precise navigation and cleaning. Its AI carpet detection system automatically returns the vacuum to the docking station to detach the mop when carpeted areas are detected, helping prevent staining and improving cleaning efficiency. Stylish yet practical, the docking station blends seamlessly with any interior for a clean, modern look. Furthermore, the new robot vacuum incorporates the LG Shield security platform to keep customers’ data safe and secure.

Hidden Fit, Hands-free Experience
Developed with European homes in mind, LG’s built-in robot vacuum station is designed to fit neatly into unused space beneath the kitchen sink, enabling a tidy and space-efficient installation. An auto-opening door, nearly invisible when closed, allows the vacuum to enter and return without user intervention, helping maintain a minimalist kitchen aesthetic.

The built-in station features an air circulation system that dampens noise during automatic dust disposal, helping preserve a quieter indoor environment. It also offers a fully automated, hands-free experience with auto water supply and draining. In addition, a turbidity sensor monitors mop cleanliness in real time and automatically initiates washing when soiling is detected, ensuring thorough, efficient cleaning with less energy use.

Enduring Performance
Unlike conventional cordless vacuums that often lose suction due to clogging from pet hair and fine dust, LG’s new stick vacuum provides consistent, powerful performance. Its Micro Cyclone technology and new filter cleaning system delivers stable suction power every time.

Building on its predecessor’s allergy-aware design, the model includes an auto dust disposal system that minimizes exposure to dust particles when emptying the bin. Additionally, it includes a compact, free-standing storage and recharging station with a small footprint, allowing users to conveniently place it almost anywhere in their home.

Effortless Cleaning and Care
LG is also introducing its new wet-dry stick vacuum, a product that meets growing consumer demand throughout Europe for a lighter, more convenient cleaning solution. Lightweight and easy to maneuver, it helps reduce wrist strain and fatigue during cleaning. The AI Roller Control function further lessens the burden on users’ wrists and contributes to overall ease-of-operation, ensuring the vacuum moves smoothly when pushed and pulled across different surfaces.

Combining advanced capabilities of LG’s AI technology, the vacuum learns from users’ cleaning patterns to optimize efficiency. Its roller delivers powerful suction that lifts both liquid messes – such as sauces – and larger solid particles like cereal and pet food. Built-in LED lighting helps users spot debris in low-light conditions. For hygiene, the mop head undergoes hot water washing, steam sterilization and hot air drying – keeping the mop head fresh and the vacuum clean.

“LG’s new vacuums are designed for European homes and lifestyles, delivering reliable performance along with greater comfort, hygiene and peace of mind,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “We are committed to introducing innovations that meet the diverse needs of our customers and create effortless ease and elegance in everyday life.”

LG’s latest vacuum lineup and other home appliance solutions will be on display at the company’s IFA 2025 exhibition booth (Hall 18, Messe Berlin) in Berlin, Germany, from September 5-9.

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LG Travel+ Arrives on LG Smart TVs: Curated Content for Travel Enthusiasts

Company’s New One-Stop Travel Hub Offers Window Into the World With Immersive
Content, Exclusive Deals and Seamless Booking for Flights and Accommodation

SEOUL, Aug. 27, 2025 — LG Electronics (LG) today announced the launch of LG Travel+, a new service designed to support travelers at every step of their journey. Now available for free on LG Smart TVs running webOS 6.0 in select markets – including Korea, the U.S., U.K. and Germany – the LG Travel+ app delivers a rich array of inspiring travel content and practical resources. Ready to inspire people’s next adventures, this comprehensive platform empowers travel novices and seasoned experts alike to explore destinations, discover useful information, stream engaging travel content and book their next trip with ease.

The LG Travel+ combines essential travel tools in a single, intuitive platform. Its welcome page greets users with captivating visuals of iconic destinations and landmarks, sparking inspiration for their next journey. The Popular Destinations section offers key travel insights, such as maps and recommended visiting times, presented in a user-friendly layout for effortless exploration. Meanwhile, the Travel Deals & More section highlights relevant content and attractive offers, helping users find the best value for their trips.

Bringing the world into the living room, LG Travel+ turns your TV into a window to the wonders of the world. More lifelike and immersive on expansive LG Smart TVs, it features a wide selection of high-quality travel videos that authentically capture the sights, sounds and essence of destinations around the globe. From iconic landmarks and hidden gems to local cuisine and breathtaking landscapes, LG Travel+ offers a captivating glimpse into the richness and diversity of travel experiences.

In addition to sparking wanderlust, the platform lets users access travel deals from webOS partners via on-screen QR codes for mobile devices, making it easier to book flights and accommodations directly from their phones. Users can also organize their favorite content in the My Luggage feature, saving individual preferences for easy access anytime.

With plans to expand to more countries and regions, LG will continue to enhance the app’s features, travel content and offers^* through collaborations with global airlines and travel agencies. By offering LG TV owners exclusive offers and content, the company seeks to inspire passionate travelers worldwide to embark on their next adventure.

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^*First offers are expected in the third quarter this year for the Korean market, with more markets to follow later in the year.

LG Showcases Advanced Commercial Laundry Solutions at Clean Show 2025

Company Exhibits Latest Energy-Efficient Innovations at Major Tradeshow in Orlando,
Aims to Boost Profitability and Growth in North American Market

SEOUL, Aug. 25, 2025 — LG Electronics (LG) is presenting its advanced commercial laundry solutions at Clean Show 2025, North America’s largest commercial laundry industry tradeshow, in Orlando, Florida (August 23–26). LG’s exhibit features a wide range of professional and commercial laundry products tailored to the diverse needs of laundromats, hotels, healthcare facilities and other commercial operators. Equipped with AI-driven precision washing technologies, the company’s latest solutions deliver powerful performance, excellent energy efficiency and significant operational savings.

LG’s showcase demonstrates its unmatched ability to meet both industry demand for high-efficiency equipment and consumer expectations for convenience and premium service. By leveraging these strengths, the company aims to further improve its position in the North American commercial laundry market.

Flagship Professional Lineup: Performance Meets Efficiency
At the LG Professional AI Zone, the spotlight is on the flagship LG PROFESSIONAL LAUNDRY lineup. Though not yet distributed in the U.S., the series makes its debut at Clean Show 2025, highlighting LG’s dedication to the industry and its technology expertise. Engineered for high-volume environments, these solutions combine durability with advanced efficiency.

The PROFESSIONAL LAUNDRY Combo units employ LG’s cutting-edge AI technology, which intelligently adjusts water usage and optimizes wash/dry times based on load size. Completing a full cycle in just 60 minutes,^*they minimize energy consumption while maintaining the high-quality results professional operations demand.

Additionally, the PROFESSIONAL LAUNDRY products utilize LG’s Ball Balancing System, which enables the laundry drum to spin stably at speeds of up to 1,100 RPM (with a g-force of 520). It also contributes to reduced vibrations, enhanced water extraction and shorter cycle times. Another innovation applied is the Dual Action Heat Exchange System, which ensures fast, even drying by efficiently transferring heat to fabrics and lowers energy usage without compromising performance. In addition, a ductless design allows for flexible installation, helping businesses save on setup costs and operate more efficiently in space-constrained environments.

Full-spectrum Portfolio for Real-world Applications
In the LG Commercial Laundry Zone, visitors can explore the full range of front- and top-loading washers, dryers and combo units designed for hotels, hospitals, student housing and more. Modeled after real laundromats, the zone demonstrates the scalability and spatial adaptability of LG’s solutions, showcasing their ability to meet the needs of a wide range of commercial businesses. This comprehensive display underscores LG’s commitment to providing premium solutions for every stage of the laundry process.

Smart Laundry LAB: Connectivity for Operational Excellence
LG is also spotlighting connected innovations in its Smart Laundry LAB, presented in collaboration with Rinse, a leading North American laundry and dry-cleaning delivery service. The two companies are exploring new opportunities to deliver innovative laundry and dry-cleaning solutions to a wider customer base.

The Smart Laundry LAB highlights LG’s approach to connected operation with the convenient Laundry Crew 3.0 and the Smart API. Laundry Crew 3.0 provides an integrated interface that connects store managers and end users, enabling real-time product monitoring and coordinated support. A simulated online-to-offline (O2O) service illustrates how LG’s solutions facilitate seamless digital-to-physical workflows. Visitors can attend live demonstrations of these customized systems to gain a better understanding of LG’s connected strategy for streamlining management and enhancing efficiency in commercial laundry operations.

In addition to providing a complete lineup of solutions, LG is strengthening its position in the North American market through strategic partnerships. The company’s recent agreements with leading commercial laundry service providers, including CSC ServiceWorks and WASH, reflect a deep commitment to fostering customer engagement and bolstering operational excellence across the region. Building on its successful appearance at Texcare 2024, LG’s participation in Clean Show 2025 reinforces its determination to achieve product excellence and brand leadership in the commercial laundry market.

“We are proud to be a part of Clean Show 2025, where we are showcasing next-generation commercial laundry solutions with AI-driven technologies and industry-leading energy efficiency,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “These innovations reveal LG’s commitment to helping businesses operate more sustainably while delivering the performance and value our brand is known for.”

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^*Based on an IEC standard load of 7 kilograms for washing and drying courses. Actual results may vary depending on usage environment and washing conditions.

LG Gallery+ Turns LG TVs Into Design Elements That Personalize Your Living Space

With Curated Content and AI-Generated Visuals,
LG Gallery+ Reflects Unique Style and Artistic Imagination

Seoul, Aug. 25, 2025 — LG Electronics (LG) today announced the availability of LG Gallery+, a new visual curation service that enriches living spaces to reflect the unique style and mood of each user. Featuring over 4,000 selected images, personalization options and adaptive smart features, LG Gallery+ shapes the ambiance of a space through art, creativity and atmosphere.

A Personalized Gallery of Art and Imagination
LG Gallery+ boasts a vast collection of fine art, cinematic moments, game-inspired scenes and photography, turning everyday screen time into a visually inspiring experience. Through partnerships with renowned cultural institutions, users can explore masterpieces from the National Gallery, London, such as Vincent van Gogh’s A Wheatfield, with Cypresses and Georges Seurat’s Bathers at Asnières. Meanwhile, fans of Ubisoft’s Assassin’s Creed Shadows and Rainbow Six Siege can immerse themselves in the expansive landscapes and high-stakes tactical action of their favorite gaming worlds.

“We believe great art should be part of everyday life,” said Susan Noonan, Chief Commercial Officer at National Gallery Global. “Through LG Gallery+, homes around the world now have access to our curated masterpieces, offering moments of reflection, inspiration and beauty beyond the Gallery walls.”

For personalized content that resonates with individual tastes, LG Gallery+ enables users to discover visuals and pair them with music to create the perfect mood – from relaxing with mellow indie and lo-fi beats to entertaining guests with warm melodies. Integration with Google Photos brings cherished memories to the screen, while Google Gemini generates AI-powered artwork based on users’ descriptions of themes or concepts.

Smart Features in Harmony With Interior Spaces
To complement its surroundings, LG Gallery+ uses adaptive features that adjust clarity and brightness for optimal viewing. Always-On-Display and screensaver modes provide a vibrant ambient display, and AI Brightness Control maintains exceptional picture quality, regardless of the room’s lighting conditions.

An Inspiring Platform for Art Experiences
Built on the award-winning LG webOS platform, LG Gallery+ delivers broad access with a free light version available on 2025 LG TVs in more than 150 countries. The full version, offering enhanced features and premium content through a monthly subscription via webOS Pay, is available in 23 countries, including South Korea, the United States and across Europe, with further expansion planned. Through the webOS Re:New Program, eligible older models will also gain access later this year, bringing the experience to even more homes.

“Users can now turn the screen into their own personalized canvas,” said Chris Jo, head of the webOS Platform Business Center at the LG Media Entertainment Solution Company. “With global access to diverse content and adaptive features, LG Gallery+ transforms living spaces into opportunities to express personal style and creativity.”

With fresh content added monthly, LG Gallery+ offers endless inspiration to elevate living spaces with artistic imagination. Learn more about how the TV screen can become a canvas for creativity and personal expression at www.lg.com/uk/tvs-soundbars/oled-evo/oled65g56ls/#06.

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Credit Usage Guidelines
When using featured artwork from the National Gallery, London in an article, ensure the following credits are provided:

LG Expands AI Infrastructure Footprint Across Asia

Company Reinforces Global Leadership in Data Center Cooling Solutions

SEOUL, Aug. 22, 2025 — LG Electronics (LG) has been announced as the cooling solutions provider for a large-scale AI data center currently under construction in Jakarta, Indonesia. Upon completion, the facility is set to become one of the largest of its kind in Indonesia. LG’s selection underscores its proven ability to deliver end-to-end thermal management systems tailored specifically to the unique demands of AI infrastructure.

As part of the project, LG will supply a comprehensive package of advanced cooling technologies, including chillers and room cooling systems such as computer room air handlers (CRAH), air handling units (AHU), computer room air conditioners (CRAC) and fan wall units (FWU). A customized building management system (BMS) will also be implemented to ensure seamless integration and control. Designed to meet the exacting requirements of the client, LG’s integrated package will ensure efficient and reliable thermal management throughout the state-of-the-art AI facility.

This landmark project exemplifies the success of the “One LG Solution” strategy, which brings together the capabilities of several LG Group affiliates – including LG Electronics – to deliver large-scale infrastructure projects. The Jakarta data center is being developed by LG Sinarmas Technology Solutions, a joint venture between LG CNS and Sinar Mas Group. Strategically located in Jakarta’s central business district, the facility is scheduled to begin operations in the second half of 2026.

A key piece of LG’s integrated package is the Water-cooled Oil-free Centrifugal Chiller, which is widely used across multiple industries and is fast becoming an essential infrastructure component for data centers. Featuring a lubricant-free structure and LG’s proprietary LeviTech™ magnetic bearing technology, the chiller delivers outstanding energy efficiency while minimizing vibrations and noise. It is also equipped with a machine learning-based surge protection system that enables quick recovery and stable operation during unexpected power outages. Engineered with the health of the environment in mind, LG’s chiller uses R1233zd,* a refrigerant with a low Global Warming Potential (GWP).

Being chosen for this high-profile project solidifies LG’s position as a global leader in HVAC solutions for data centers and marks a significant milestone in its B2B expansion. LG aims to increase the annual sales of its chiller business to USD 720 million and more than triple its orders for data center cooling solutions over the next two years.

“This project in Jakarta demonstrates LG’s ability to lead large-scale, essential infrastructure initiatives for AI data centers,” said James Lee, president of the LG ES Company. “Leveraging our advanced technologies, and via seamless collaboration with LG CNS and LG Energy Solution, we will continue to expand our presence in global HVAC business area.”

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^* GWP of R1233zd refrigerant is 1.

LG Unveils AI-Driven, Energy-Efficient Laundry Solutions at IFA 2025

New Laundry Lineup Delivers Industry-Leading Efficiency, Sustainability and
Smart Performance Tailored for European Lifestyles

SEOUL, Aug. 21, 2025 — LG Electronics (LG) is set to showcase a comprehensive suite of advanced AI-powered laundry solutions with maximized energy efficiency at IFA 2025. The new lineup meets a growing demand for sustainable appliances in the European market, with energy-efficient laundry products that accommodate a variety of lifestyles and living spaces.

At the center of the lineup is the LG HeatPump WasherDryer – also known as LG WashCombo – which integrates the essential benefits of LG’s washer and dryer in an all-in-one unit. First introduced in Europe as part of LG’s premium SIGNATURE lineup, the original model earned the highest efficiency rating of Energy Class A for its full washing-to-drying cycle. The new HeatPump WasherDryer upholds this benchmark, once again delivering Energy Class A performance across the entire cycle. Equipped with cutting-edge DUAL Inverter HeatPump™ technology and low-GWP refrigerants such as R290, the WasherDryer delivers exceptional energy efficiency while meeting Europe’s strict standards. Its built-under design with large load capacity optimizes space utilization for European households, while advanced AI algorithms provide tailored fabric care. With this highly efficient lineup, LG aims to reinforce its leadership in Europe’s energy-conscious washer-dryer all-in-one market.

Grounded in its sustainability efforts, LG’s new washers feature the Microplastic Care Cycle, which reduces up to 60 percent^* of microplastics released from synthetic fibers during washing. In addition, advanced AI motion control enhances energy efficiency to the industry’s highest level. Leveraging AI Core-Tech driven by LG’s innovative AI DD™ technology, the washers’ AI Wash™ function detects weight to select the optimal wash pattern – minimizing damage to delicate fabrics while consuming less energy.

LG’s new dryer models also achieve industry-leading Energy Class A efficiency. Powered by the AI Dual Inverter™ technology, the AI Dry™ feature intelligently detects the weight, fabric type and humidity of the load, to adjust the drying speed, particularly for soft fabrics and reduce energy consumption.

Recognizing that many European customers prefer installing appliances themselves, LG provides self-installation checkup features through the LG ThinQ service. Moreover, the newly introduced Comfort Kit for the new 24-inch European laundry lineup enhances usability and accessibility for all households.

With this expanded portfolio of heat pump laundry solutions, LG continues to grow its presence in Europe by addressing local needs and preferences. Intuitive displays, streamlined controls and automatic cycle optimization simplify everyday laundry tasks, while stylish designs – including the 24-inch WashTower European model available in multiple colors – seamlessly integrate into modern interiors.

“Drawing on extensive customer insights and advanced AI, LG has gained a deep understanding of Europeans’ unique lifestyles and laundry habits,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “This enables us to deliver solutions tailored to local needs, further strengthening our leadership in Europe across the global home appliance market.”

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^*Tested by Intertek in July 2023, comparing the Microplastic Care Cycle and the Mixed Fabric Cycle of model F4Y7EYPBW by measuring the amount of microplastics filtered through a 20㎛ filter when washing a 3-kilogram of load (100 percent polyester training jacket). Results may vary depending on clothing and the usage environment.

LG Enhances Gaming Ecosystem With Gaming Portal Power Up, Cloud Gaming Innovation

Enhanced Gaming Portal Features Expanded Library of Games, Dynamic Play
Powered by Industry-Leading Performance and Quick Access to Gaming Gear Purchases

SEOUL, Aug. 20, 2025 — LG Electronics (LG) is advancing its Gaming Portal¹ as the ultimate gaming platform, offering a wide range of games and unparalleled versatility for webOS-powered TVs and devices. Now available in over 30 countries, the revamped Gaming Portal is transforming how players experience both native webOS games and AAA titles, whether accessed via remote control or a game pad.

The new UX upgrade, rolling out across regions from August, makes it effortless for players to discover and play AAA titles. Its intuitive “Play with Gamepad” menu now lets players select their preferred cloud gaming service, such as Amazon Luna, Blacknut, Boosteroid and Xbox Game Pass Ultimate, delivering instant access to countless titles. So, whether it’s racing on an iconic track or working together to defeat a final boss, there’s an adventure waiting for every player.

Further elevating the gaming experience, LG recently announced a collaboration with NVIDIA to achieve a groundbreaking first. LG TVs² are the world’s first to support up to 4K 120Hz with HDR cloud gaming via the native GeForce NOW app, setting a new benchmark for immersive, high-performance streaming experiences.

The new UX upgrade also streamlines the player experience by offering quick access to essential gaming accessories such as game pads and controllers. Newly launching “Recommended for you” tabs connect users to promotions or purchase options. For example, the “Recommended for you. Game Pad” tab will soon connect players to 20 percent discount on an Xbox Wireless Controller, available in 17 European markets.³ Users in the U.S. can purchase LG’s Magic Remote from the ShopTime app via the “Recommended for you. Magic Remote” tab, allowing them to enjoy games playable just with a remote.

For gamers who thrive on chasing a high score and climbing the ranks, Gaming Portal brings “High Score Challenge,”⁴ a new feature designed to ignite competition. Easily accessed from the “All Games” tab, this playful twist keeps players engaged as the competition heats up on Color Mash and other games.

LG’s Gaming Portal is continuously expanding its diverse library with compelling solo adventures and competitive multiplayer experiences. Through an exciting collaboration with Blacknut,⁵ a leading game streaming service, players can now access cloud games through individual title subscriptions. This includes the beloved adaptations of popular classics Agatha Christie – Murder on the Orient Express and Who Wants to Be a Millionaire?, as well as Nickelodeon Kart Racers 3: Slime Speedway. The portal also features immersive titles like Everdream Valley, where players customize clothing and interact with animals on their own farm, and Overcooked! 2, which puts teamwork skills to the ultimate test by injecting chaos into the kitchen. The Blacknut catalog also boasts a unique selection of titles playable without a controller, like The Jackbox Party Starter and soon-to-launch Inua – A Story in Ice and Time.

Gamers can also discover a wealth of free games through LG’s partnership with Play.Works, a global leader in Connected TV (CTV) gaming. This collaboration brings popular titles like Wheel of Fortune, Tetris® and PAC-MAN directly to webOS-powered TVs and devices, all free to play. New Additions include Creature Mix, where players can blend animal DNA with AI to craft one-of-a-kind creatures, and epic dungeon adventure game Temple Maze.

“With over 4,000 cloud-based titles and 600 free single and multiplayer games, LG’s Gaming Portal is quickly becoming an all-in-one hub for every player,” said Chris Jo, head of the webOS Platform Business Center at the LG Media Entertainment Solution Company. “Through new UX upgrades and a growing ecosystem of partners, we are bringing every kind of game closer to users worldwide through their effortless discovery.”

Central to delivering compelling game streaming experiences on webOS, LG’s Gaming Portal provides players with seamless access to an ever-growing array of cloud gaming titles and versatile features. Now available across LG Smart TVs, Smart Monitors and third-party TVs running webOS,⁶ LG is committed to continuously optimizing the game streaming experience through an expanding library of games and user-centric features.

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¹ Currently available on LG’s Smart TVs and Smart Monitors, and third-party TVs running webOS6.0 and beyond, in Albania, Australia, Austria, Belgium, Brazil, Canada, Chile, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Italy, Ireland, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, Türkiye, the UK and the U.S.
² Supported TVs include 2025 LG OLED TVs and will expand later this year to more platforms and models.
³Xbox Wireless Controller promotion is accessible in markets where Microsoft Store online is available.
⁴Selected partners, including Couchplay and Playworks, currently offer titles available for High Score Challenge.
⁵Service varies by region.
⁶webOS versions may differ by country, device type or other factors.

LG Secures Top Cybersecurity Certification at Largest Vehicle Component Production Base

Hai Phong Plant Achieves TÜV Rheinland CSMS Level 3 Certification

SEOUL, Aug. 20, 2025 — LG Electronics (LG), a leading innovator in mobility technology, today announced that its Hai Phong manufacturing facility in Vietnam – the company’s largest production hub for vehicle components – has earned Cyber Security Management System (CSMS) Level 3 certification from TÜV Rheinland, a global testing and certification agency. The certification ceremony was held on August 19 (local time) at the Hai Phong plant.

CSMS is an internationally recognized framework that assesses whether cybersecurity processes are systematically applied across the entire lifecycle of vehicles and automotive components, from planning and development to production, operation and post-production management.

Hai Phong is the first facility in the world, among TÜV Rheinland-certified cases, to be awarded both CSMS Level 2 and Level 3 certifications simultaneously. This achievement extends the CSMS Level 3 certification previously awarded to LG Vehicle Solution (VS) Company’s management system, validating Hai Phong’s ability to apply rigorous cybersecurity measures in mass production.

As LG VS Company’s largest vehicle component manufacturing site, Hai Phong produces the majority of products supplied to major global automakers. By establishing and applying advanced cybersecurity management systems at the facility, LG VS Company has reinforced its position as an industry leader in protecting automotive components from emerging digital threats.

The need for robust cybersecurity at both key administrative and production facilities has become essential amid the industry-wide shift toward Software Defined Vehicles (SDVs). Cybersecurity risks during manufacturing are increasing, making it critical for suppliers to implement strong, standardized safeguards.

Global regulatory requirements reiterate this urgency. The UNECE R155 regulation, implemented in 2021 and adopted by the European Union and 56 countries across Asia, Oceania and Africa, mandates that vehicles be certified with a CSMS before entering the market. Since July 2024, only vehicles meeting this requirement have been allowed in these markets, with the U.S. and China also tightening their automotive cybersecurity regulations.

LG has steadily strengthened cybersecurity across all areas of LG VS Company. At the corporate administrative level, LG achieved CSMS Level 2 certification in 2023 and Level 3 certification last year. With Hai Phong now Level 3 certified, the company plans to pursue certification for its other major manufacturing facilities.

In 2024, LG also earned the Automotive SPICE for Cybersecurity certification, a standard developed by European OEMs to evaluate the cybersecurity and software reliability of automotive component suppliers. Major U.S. automakers, including General Motors and Ford, are now adopting this standard for supplier assessments as well.

“Internationally recognized cybersecurity certifications such as CSMS Level 3 strengthen our position as a trusted partner to global automakers,” said Eun Seok-hyun, president of the LG VS Company. “Through an unmatched commitment to security and quality, LG will continue to enhance its leadership in the automotive components market.”

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LG Newsroom