This summer, LG has stirred up a gentle, nostalgia-infused breeze with its classically cool Heritage Fan – a product that bridges the past and the present. The “D-301” fan, along with other iconic LG products of yesteryear, has been lovingly recreated, given a contemporary twist and rereleased to celebrate the company’s pivotal role in shaping the home appliance industry in Korea.

The story behind the fan goes way back. LG’s roots trace to 1947, when LuckyChemical Co. became Korea’s first plastics manufacturer. A little over a decade later, in 1958, the company established Goldstar Co. – the country’s first electronics company. Goldstar helped pioneer the country’s burgeoning home appliance industry, introducing groundbreaking products like the D-301. This electric fan was not only the first to be manufactured domestically, but also became a symbol of modern convenience and national pride. It was Goldstar that opened doors for Korean-made electronics in the global market, and of course, laid the foundations for today’s LG Electronics you know today.

To faithfully revive this beloved product, LG took a hands-on approach. The team tracked down original D-301 units still owned by longtime customers – some of whom proudly shared that their vintage fans are still running strong. These well-preserved models became key references in recreating the look and feel of the original while upgrading its internals for today’s users.

The result? The timeless charm of the D-301, reborn as the Heritage Fan – a limited-edition remake that brings together retro design and contemporary technology. From its curved frame and analog dial to the engraved Goldstar crown logo, it stays true to the spirit of the 1960s original. Inside, though, it’s been completely updated with a high-efficiency BLDC motor, whisper-quiet operation and a rechargeable battery that delivers up to 10 hours of cordless use. It’s both a design statement and a practical companion for everyday life.

Though not available for sale, the Heritage Fan has attracted enthusiastic attention online. People appreciated the thoughtful design and nostalgic aesthetic, and some even expressed interest in seeing it made more widely available. What began as a tribute to LG’s legacy has unexpectedly become a talking point across generations.

More than just a product, the Heritage Fan is a celebration of LG’s legacy – its role in shaping the everyday lives of generations and its continued commitment to innovation that feels personal and warm. By reimagining the D-301 for today, LG is honoring where it came from while carrying the Life’s Good spirit into the future.

Because some designs are too good to leave in the past – and some memories are worth reliving with every breeze. To discover more about the Heritage Fan and the story behind its timeless design, visit the dedicated microsite here.

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Sometimes, all it takes is a few minutes of film to move you – to stir emotion, preserve memory or reflect the soul of a nation. In Mexico, where tradition runs deep and culture is rich, short films offer a powerful lens into identity, storytelling and history.

That spirit was front and center at the country’s first-ever LG OLED Film Festival, a celebration made possible by LG Mexico and the iconic Cineteca Nacional, Mexico’s leading institution for cultural cinema.

This debut festival featured over 30 short films, each offering a distinct perspective on Mexican customs, indigenous roots and the artistry of visual storytelling. More than just a celebration of creativity, the event showed how cutting-edge technology can help preserve – and amplify – authentic voices.

The films were showcased in the LG OLED Cinema Room at Cineteca Nacional, recently named the 17th most beautiful cinema in the world by Time Out Magazine. Outfitted with LG OLED displays, the space delivered an unmatched viewing experience – thanks to perfect blacks, vivid colors and immersive surround sound.

Daniel Aguilar, corporate communications director of LG Mexico

As part of the global Life’s Good campaign, the OLED Film Festival illustrated how innovation can deepen our connections to each other. Under the theme “Less Artificial, More Human,” the event underscored how technology can elevate cultural storytelling, spark empathy and preserve collective memory in ways no other medium can.

Curated by Pixelatl, a leading Mexican organization for graphic and audiovisual storytelling, the lineup included shorts that focused on indigenous languages, rituals and communities. These were shown alongside restored works by legendary animator Dominique Jonard and several critically acclaimed titles:

• “Carne de Dios” by Patricio Plaza: Set in colonial Mexico, a Spanish friar suffering from a mysterious illness is brought to a curandera – a traditional healer. As the curandera performs an ancient ritual to cure him, the experience triggers profound and unexpected effects on his body and mind.
• “Mi abuela Matilde” by Miguel Anaya: When young María is left in the care of her grandmother, she must learn the essential skills for an independent life. Tensions rise until a childhood secret helps them rediscover their connection and compassion.
• “Hasta los huesos” by René Castillo: A man journeys into the Land of the Dead, where he encounters a surreal world of worms, dancing skeletons and the iconic Catrina. Gradually, he realizes that being dead isn’t as daunting as he thought.

The festival’s opening keynote, “Animation with Indigenous Communities” by Luis Jurado, featured four themed screenings: Childhood, Musical Mexico, Rituals and Customs, and The Best of Pixelatl (2019–2024).

To extend the festival’s impact beyond the big screen, LG brought the OLED experience to Villa de las Niñas, a school in the State of Mexico supporting over 3,000 indigenous girls from vulnerable backgrounds.

For one day, the school’s auditorium transformed into a pop-up cinema, giving students a magical, first-hand experience with film. It wasn’t just about watching movies – it was an invitation to dream, explore and connect.

LG’s support for Villa de las Niñas extends beyond this event. The company has equipped the school with more than 70 premium displays, laser projectors, washing machines and kitchen appliances – helping improve everyday life for students and teachers alike.

To amplify awareness and drive support for the school, LG Mexico invited media and influencers to experience the event. The campaign reached over 18.5 million people, highlighting LG’s commitment to social impact while boosting brand visibility through meaningful, purpose-driven storytelling.

The first OLED Film Festival in Mexico brought together the best of technology, culture and creativity – proving that a screen can be more than just a source of entertainment. It can preserve heritage, spark imagination and connect generations.

Contributed by LG Mexico

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Driven by a strong desire to improve lives, communities and the environment, LG is continually innovating products and services that make life greener and more convenient. From tree-planting initiatives to developing technologies rooted in sustainability, LG is working to create a Better Life for All.

This commitment extends into local communities, where LG promotes smarter, more energy-efficient lifestyles in line with its “Life’s Good When You Live Smart” message. Through simple yet meaningful tips and people-centered programs, the company shows how small, thoughtful actions can lead to long-lasting positive change.

For the third year in a row, LG Serbia and Bulgaria held their annual service campaign in June – offering free servicing for out-of-warranty devices, sharing everyday usage tips and showcasing innovative technologies. Now a widely recognized event, the LG Service Caravan visited Kraljevo, Subotica and Kragujevac in Serbia, as well as Blagoevgrad, Shumen and Ruse in Bulgaria, spreading the message of smarter living.

With sustainability top of mind, this year’s campaign focused on energy efficiency. Visitors discovered how LG’s smart technologies not only simplify daily routines but also help reduce energy costs and support environmental care. On-site, LG experts hosted educational workshops and shared practical guides on how to use home appliances more efficiently.

As in previous years, visitors could receive free check-ups and repairs for LG devices – whether under warranty or not.* LG specialists were available to provide consultations, technical support and live demonstrations of smart solutions that combine cutting-edge energy efficiency with outstanding performance.

In Serbia, the two-day event featured fun quizzes with prizes for children and dedicated adult workshops on energy-saving practices. In Bulgaria, the family-friendly activities included a kids’ corner with oversized educational puzzles and interactive games about smart home efficiency, while adults participated in a quiz using the innovative LG CreateBoard, showing how small steps can have a big impact – both at home and for the planet.

LG Serbia and Bulgaria took an active role in delivering this year’s campaign, championing the “Life’s Good When You Live Smart” message to customers and the broader public.

At the heart of LG’s approach is the belief that technology should be not only innovative and appealing, but also beneficial to households, communities and the planet. This year’s service tour placed a spotlight on energy efficiency and sustainability – highlighting how choosing smarter appliances can help individuals and families make a real difference.

As part of this commitment, LG Serbia and Bulgaria donated an interactive LG TV to a local primary school in each city visited. This initiative supports digital education while promoting sustainable practices that reduce energy use and help create a more dynamic, modern and visually engaging learning environment.

For more information, visit on the LG service campaigns in Europe, visit www.lg.com/rs/lg-servisna-tura and www.lg.com/bg/servizno-turne.

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* This offer applied to LG TVs and audio/video equipment purchased after January 1, 2020, and LG home appliances purchased after January 1, 2018.

Portable audio has evolved beyond simply being compact and easy to carry; it now aims to enrich people’s everyday experiences. From rooftop gatherings and beach days to home workouts, meditation sessions and music by the campsite, portable speakers have become part of more personal and diverse moments than ever before.

On-the-go audio is as much about setting the mood, bringing people together and fitting effortlessly into a daily routine as it is about the music itself. With this understanding, the design team studied how people truly bring music into their lives. These insights became the foundation for the latest LG xboom by will.i.am speakers, engineered to connect deeply with users.

Design Inspired by Everyday Life
The LG xboom by will.i.am speaker designs address the question: How do people actually use portable speakers and how do they bring real value to everyday life? Through the extensive study and observation of user interactions and behaviors, the team analyzed how speakers are carried and positioned, and how they integrate into various settings and environments. Their answers formed the xboom design philosophy.

Three core values guided every design decision, ensuring that every xboom speaker is practical, emotionally engaging and effortlessly blends into various environments: Purposeful Innovation, Emotional Warmth and Contextual Harmony.

“Purposeful Innovation” embraces human-centered design with ergonomic handles, adjustable straps and customizable lighting designed for real-life convenience. Whether carrying the speaker to a party or relaxing at home, these details make it easy and comfortable to use everywhere. This commitment is reflected by the handles, straps and form factors across the xboom lineup, offering secure, comfortable handling and flexible, intuitive use for a seamless and versatile listening experience on the go.

To go beyond functionality, the design team injected “Emotional Warmth” into the designs, including charming lighting effects with adaptable intensity and mood-setting colors that deepen the listener’s emotional engagement. The speakers’ clean, symmetrical lines and balanced form factor provide a sense of visual stability and comfort, helping users feel secure and relaxed in a variety of settings.

“Contextual Harmony” introduces elements intentionally crafted to enable the speakers’ seamless integration into diverse surroundings while engaging listeners with an experience that feels connected and attuned to every moment. Whether it’s an energetic gathering or quiet personal moment, xboom speakers enhance the mood and empower people to enjoy music their way.

The Story Behind Each Design
Built for live performances and gatherings, the Stage 301 delivers powerful sound and a sturdy design, ideal for musicians and music lovers who require style and substance. Combining engineering with expressive design, it captivates audiences with a compelling mix of power and style.

For the Stage 301, the team explored various form factors, proportions, placements and internal layouts to project sound clearly and confidently during busking gigs, karaoke sessions and live performances. Every detail of its shape has been crafted to bring sound into spaces where audio presence and performance truly matter. They also drew insights from commercial performance speakers, considering their appearance and practical aspects to optimize sound and usability in real-world situations.

A key element of the design is the handle, which allows the speaker to tilt naturally when laid down for more effective sound projection. It can also be mounted on a tripod to suit different spaces and performance setups. The handle fits comfortably in the user’s palm and fingers, distributing weight evenly to minimize strain and ensure a secure hold. This ergonomic grip ensures stability while moving across a stage or when mounted on a tripod.

The Stage 301’s uniqueness comes from the design inspiration from the sports car exhausts – a symbol of power and performance. Seeking to capture that same purposeful energy, the design team focused on the point where the body’s edges converge. By accentuating this space, they achieved both structural strength and visual tension to enhance the overall design. This approach gives the speaker an athletic, muscular stance that conveys strength, power and dynamism. Through careful refinement, the team preserves the speaker’s bold character while ensuring a seamless and elegant visual flow.

The LG xboom by will.i.am Bounce’s beautifully symmetrical design looks refined from every angle, adding sophistication to a wide range of spaces. The design team explored how the speaker would look and feel in various indoor and outdoor settings, ensuring it could blend effortlessly into diverse environments. They refined its shape and size, balancing smooth, rounded lines with perfect symmetry to create something that feels stable and comfortable to use, appreciate and enjoy.

Purposefully, the Bounce’s two feet have a larger surface area to provide stable, secure contact with most surfaces – a detail that boosts stability during different usage. The design team wanted these feet to do more than support; they wanted to create a subtle visual link to the speaker’s acoustic elements. For this reason, the circular feet were made identical in size to the passive radiators, and aligned vertically, creating a column-like connection that highlights the Bounce’s balanced, symmetrical form.

With the Bounce’s passive radiators, the design team wanted listeners to not only hear but also see and feel sound. After experimenting with countless placements alongside engineers, they identified its top position as the most effective for delivering powerful bass, creating an impact users can both feel and see from above as the speaker’s deep vibrations come to life.

While exploring different strap adjustments and carry options, the design team uncovered opportunities for users to engage with Bounce in more creative and personal ways. They designed a versatile strap that can be worn over the shoulder, held in the hand or used to slip a hand between the speaker and strap for a more secure grip. To achieve this, they carefully refined the strap’s length and material for a design that supports a comfortable grip, reduces hand fatigue, stays secure when moving around and adapts to the length of the journey.

Another highlight of the latest xboom speakers is lighting, which uses colors and movement that match the mood, setting and pulse of the music. Believing that lighting should do more than look good, the design team explored how it could visually capture the energy and vibe of the music. Through countless trials with color transitions, speed variations and movement patterns, they designed horizontal lights that flow with the volume, rhythm, beat and tone, making it easier to feel and connect with it.

The fact that LG xboom by will.i.am Grab can be taken practically anywhere with ease, is no accident. The design team noticed that single-strap speakers can be unstable and difficult to carry. That insight sparked a simple idea: What if they added a second strap? This wouldn’t be just a functional fix, it would also let users carry and interact with the speaker in more creative and practical ways. Whether looped around a backpack or slung over a shoulder, the Grab becomes an extension of one’s lifestyle. What’s more, its adjustable straps and compact form let users slip their hand through comfortably, providing a secure grip that reduces fatigue. This design also allows fingers to easily reach and operate the buttons on top, making control simple without changing how it’s held.

The Grab’s design process involved extensive simulations and hands-on testing of various shapes and sizes, including rectangular and angular forms, to find the ideal balance between comfort and practicality. The team assessed how it felt in hand, how smoothly it rolled and how well it fit into the cup holders of cars, scooters and bicycles. With every detail refined to enhance usability and versatility, the cylindrical form was determined to feel the most natural, balanced and suited for everyday use.

The design team wanted the speaker to look as dynamic as it sounds. The Grab features passive radiators on both ends accented by a vibrating “X,” inspired by the xboom branding, visually representing the speaker’s vibrant, energetic audio performance.

Award-Winning Design Excellence
LG’s focus on the user experience and thoughtful approach to the xboom speakers’ design have earned global recognition, including the prestigious iF Design Award and Red Dot Design Award. The iF Design Award praised Grab’s functional design that allows it to be carried by hand or wrist, mounted on a bicycle or car or securely hung, making outdoor use more convenient and listening experiences more active. The Red Dot Design Award honored the Grab, Bounce and Stage 301 for stunning designs that are both user-centric and powerful performance-wise.

Sound That Goes Deeper Into Life
LG xboom by will.i.am redefines the speaker category as lifestyle companions that bring more joy, energy and entertainment into everyday life. The xboom design DNA continues to evolve with people’s desires and needs, seamlessly blending human-centered innovation, emotional warmth and contextual harmony.

Whether crafting a memorable performance, relaxing at home or adventuring out with friends, the xboom speakers elevate each moment, transforming them into design statements that resonate on a deeper level.

To join the ongoing journey and evolution of LG xboom by will.i.am, visit www.lg.com/us/xboom for the latest updates and insights.

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