For the past 78 years, LG home appliance solutions have been an integral part of daily life – bringing comfort, convenience and innovation into every corner of the home, from kitchens and laundry rooms to living spaces and bedrooms.

But LG appliances are more than just hardware simply occupying physical spaces. Today, they can actively monitor the home environment and user habits to provide intelligent, proactive solutions. This evolution marks a shift: appliances are no longer just functional tools, but smart systems that adapt to your lifestyle, helping you live more efficiently and comfortably.

Still, when it comes to outfitting a home – whether it’s a first-time buyer, a growing family or a real estate developer – many people aren’t sure which products or combinations best suit their needs. That’s where LG steps in, partnering with builders and developers to provide customized packages that meet each customer’s unique lifestyle and housing stage.

Thanks to LG’s deep understanding of consumer behavior and living trends, its solutions go beyond individual households (B2C) to serve businesses (B2B) as well. LG offers optimized solutions that blend functionality and aesthetics – tailored for households as well as businesses.

LG’s Home Solutions by Life Stage and Style*
From energy-saving heat pump appliances to premium built-in kitchen and laundry sets, LG offers a variety of packages designed for different lifestyles and life stages:

• For the First Home: A welcoming and affordable package designed for bold beginnings.
• For the Next Stage: Efficient set-ups to meet the growing needs of households.
• Urban Sophistication: Compact style and functionality to maximize your space.
• Suburban Elegance: Making the pursuit for elevated living effortless.
• Environmentally Mindful: Eco-consciousness in every home with efficient, sustainable appliances.

Smarter Living Through LG ThinQ
LG also empowers homeowners with a connected lifestyle through its smart home platform, LG ThinQ. This system integrates appliances and IoT devices into a seamless, intuitive experience – making home management easier, safer and more energy-efficient.

With LG ThinQ Care, users can even enjoy proactive maintenance alerts and performance monitoring, helping extend product life and avoid unexpected service disruptions.

Home is Where LG Home Solutions Are
LG remains committed to delivering innovation that meets the needs of both its B2C and B2B customers – creating smarter homes and more intelligent buildings, one solution at a time.

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* Products and solutions shown may vary by region.

As the Ramadan crescent lit up the sky, so did a spirit of generosity, togetherness and reflection. For LG Middle East and Africa (MEA), this sacred season wasn’t seen as a marketing opportunity – it was embraced as a deeply human one. That’s why this year’s Ramadan campaign wasn’t driven by product briefs or sales targets. It came from a simple belief: Life’s Good When Shared – especially when shared with family.

Ramadan is as much about family as it is about fasting. From preparing iftar with love to gathering around the table at sunset, every moment is an act of care. This deep emotional connection inspired a campaign that celebrates life’s simple joys at home, supported quietly and seamlessly by LG innovations working behind the scenes. With Life’s Good When Shared, LG set out to remind us all of what truly matters.

“We wanted to honor the warmth and togetherness Ramadan evokes in the home,” said Phil Jung, MEA Region representative of LG Electronics. “For us, ‘Life’s Good’ means making life easier, more comfortable and connected for everyone. Ramadan beautifully reflects this spirit.”

To bring this message to life, LG MEA invited hundreds of creators across the region not to promote products – but to open their homes and share their stories. They welcomed viewers into their homes, showed off their family recipes and introduced the people closest to them. The response was truly heartwarming, with over 61 million total views from Iraq to Saudi Arabia and Algeria – and total engagements reaching more than 2 million – filling social feeds with authentic, unscripted Ramadan moments.

What stood out wasn’t just the reach – it was the way these stories resonated across cultures and communities. This wasn’t a polished, top-down campaign – it was a bottom-up celebration. From every story posted came thousands of shares, heartfelt comments and emotional responses.

Instead of glowing product reviews, what surfaced were deeply personal connections. Comments like “This reminds me of my mother,” “This made me smile” and “This is what Ramadan feels like” flooded in, showing how authentic storytelling can touch hearts far beyond a typical campaign.

This Ramadan, LG didn’t try to sell a story – it created space for families to tell their own. And with every dish served, hug given and smile captured, one thing became clear: Life’s truly good when it’s shared.

Contributed by LG Middle East and Africa

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Bringing together art and technology, LG is curating a series of creative events across New York in May, engaging with the city’s vibrant art community through exciting collaborations. To demonstrate the company’s commitment to supporting artists, LG OLED is expanding possibilities and inspiring artistic expression as the ultimate digital canvas.

At Frieze New York 2025, LG partnered with Steven Harrington, an iconic psychedelic pop artist and the logo designer for the LA 2028 Summer Olympics. His vibrant universe comes alive on LG OLED screens, inviting visitors into a world filled with bold colors, playful characters, surreal landscapes and whimsical details.

Harrington is one of the first artists to work with the LG SIGNATURE OLED T. He chose LG OLED as his digital canvas for its ability to fully realize his artistic vision, highlighting how LG OLED opened his mind to new creative possibilities with its exceptional color reproduction and design innovation.

“This collaboration has completely expanded the way I think about making art,” said Harrington. “Being the first artist in the U.S. to work with LG’s transparent OLED TV gave me a chance to experiment in a whole new medium – where light, motion and color bring my characters to life in ways I’ve never seen before. It opened up a new dimension of vibrancy and storytelling that I’m excited to keep exploring.”

Mello, one of his signature characters who embodies the joy of everyday moments, welcomed visitors and waved from the screen of the OLED T, set against an opaque floral backdrop. The transparent screen allowed the audience to step behind and take photos with Mello, creating an interactive digital art experience.

With LG OLED’s vivid colors and precise detail, viewers were treated to the charm of Mello and other characters as they came to life on the screen in fluid motion. A playful wall illustration spotlighted the Zero Connect Box, which enables a clutter-free setup for the wireless OLED evo M5 model.

Meanwhile, the LG OLED evo G5 model’s massive 97-inch screen accentuated the bright yellow flowers and lush greens in Harrington’s Stop to Smell the Flowers No. 4, showcasing the brilliant color and impressive contrast of self-lit OLED technology. These vibrant blooms stood out against the countless white flowers scattered across the black wall, drawing attention to the central image of Mello in a purple bowtie.

At the exhibition, the StanbyME 2, LG’s latest lifestyle screen, served as both a digital canvas and a lifestyle object, showcasing Harrington’s vibrant artwork in a variety of settings. Placed on a shelf and hung like a picture frame in both portrait and landscape mode, the lifestyle screen demonstrated its potential for flexible placement and artistic appeal.

Extending the artistic experience, LG and Kartell renewed their collaboration following CES 2025 to showcase the LG SIGNATURE OLED T and StanbyME 2 at Kartell’s New York flagship store, located in the vibrant NoMad district. During Frieze New York 2025 and throughout May, visitors to the Kartell store can experience Harrington’s artwork displayed on LG’s cutting-edge screens, adding a touch of color and creativity to the store’s modern design.

To demonstrate how its screens can be effortlessly integrated into home décor, the transparent OLED T model was placed in the center of Kartell’s modern furniture, designed for various living solutions, enhancing the openness of the showroom. Its see-through screen can also be placed in front of a window, allowing natural light to flow into the space without obstructing the view.

LG and Kartell share a passion for innovation and aesthetics, having introduced respectively the world’s first transparent OLED TV and the first fully transparent chair, the iconic Louis Ghost designed by Philippe Starck in 2002. LG continues to explore opportunities for meaningful collaborations that push the boundaries of creativity, design and technology.

Throughout the Kartell store, StanbyME 2 lifestyle screens are featured in multiple arrangements, mounted on stands or placed on sleek, modern tables. LG’s lifestyle screen Posé also added a sophisticated touch to the space, blending effortlessly with the cutting-edge furniture and enhancing the overall atmosphere with its stylish look.

As part of LG’s ongoing commitment to art and technology, the LG Guggenheim Award was presented during the 2025 Young Collectors Council (YCC) Party at the Guggenheim New York. This year’s recipient, Ayoung Kim, captivated the international jury with her creation of virtual environments, where she explored contemporary themes using VR, AI and live simulation.

What’s more, LG OLED supported the YCC 2025 Artist Collaboration with LaJuné McMillian, a new media artist and creative technologist. Known for pushing boundaries with motion capture and gaming engines, McMillian curated a multisensory experience inspired by the idea of a “lavender dream,” brought to life on LG OLED’s cutting-edge screens with added depth, vivid detail and heightened immersion.

LG OLED’s bold artistic presence in New York continues the LG OLED ART journey, reaffirming its vision for the fusion of art and technology. Visit lgoledart.com for upcoming projects and stories.

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Back in 1965, LG made history by introducing its very first refrigerator. Since then, the company has built a legacy of home appliance innovation and become a trusted global brand that has continuously redefined what a refrigerator can be and do. One standout example of this evolution? LG’s ongoing advancements in home ice solutions.

Early Innovations in Ice & Water: Breaking New Ground
In 2006, LG took refrigerator convenience to a whole new level with the launch of the world’s first French Door refrigerator featuring an in-door ice maker. By moving the ice maker to the door, LG entirely eliminated the need to open the freezer compartment, minimizing cold air loss and making it easier than ever to access freshly made ice. With this groundbreaking solution, LG established itself as a powerhouse in the home appliance market, and as an innovator determined to make everyday life better.

Then in 2010 came the Slim SpacePlus™ Ice System. Offering excellent ice-making capabilities and freeing up additional food storage space, it became one of LG’s signature technologies – one that elevated customer convenience while simultaneously raising the industry bar for refrigerator design.

Taking Ice Quality to the Next Level
Next up, LG started reimagining what ice could be. In 2019, the company unveiled Craft Ice™, an innovative built-in ice maker capable of producing large, slow-melting¹ spheres of ice. Ideal for cocktails, iced coffee or any drink that deserves a stylish finish, Craft Ice brought a new level of sophistication and sensory appeal to the home beverage experience.

When the COVID-19 pandemic struck in 2020 and hygiene became a top priority for consumers worldwide, LG responded by releasing refrigerators equipped with UVnano™ technology. Leveraging the power of ultraviolet light, and operating automatically at regular intervals, UVnano reduces 99.99 percent of bacteria on the refrigerator’s water dispenser nozzle, helping ensure a clean and safe drinking experience.² At the same time, LG’s use of NSF-certified water filters provided added assurance that the water used for both drinking and ice-making met the high standards for cleanliness. By addressing the importance of hygiene, LG helped further strengthen consumer trust in its market-leading refrigerators.

Smaller, Smarter and Even More Thoughtful
In 2023, LG introduced Mini Cubed Ice in the U.S. market – a new feature that produces tiny ice cubes ideal for quickly chilling drinks like sodas or cocktails. As well as demonstrating LG’s technology and design prowess, Mini Cubed Ice illustrates the human-centeredness and attention to detail that the company brings to all of its lifestyle solutions.

For a smarter, more convenient ice-management experience, LG refrigerators equipped with the ThinQ™ platform allow users to monitor their ice inventory and activate the Ice Plus feature to speed up ice production whenever needed.³ It’s a seamless blend of smart tech and everyday utility.

Looking ahead, LG plans to unveil new concepts in ice solutions by the end of this year. These upcoming technologies promise to push existing boundaries and provide even greater precision, efficiency and ease; enriching customers’ daily lives as only LG innovations can.

The Innovation Journey Continues
From the world’s first in-door ice maker to the upcoming new ice solution, LG has continually evolved its home ice solutions to reflect changing lifestyles and rising expectations. What began as a simple way to make ice more accessible has grown into a portfolio of features that prioritize convenience, style, hygiene and customization.

Thanks to LG, ice isn’t just ice anymore – it’s personal, purposeful and refreshingly innovative. And this journey is far from over.

Stay tuned to LG Newsroom as LG continues to reshape what’s possible in the kitchen – and beyond.

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¹ According to LG’s internal testing, Craft Ice™ melts more slowly than ice cubes of the same weight (approximately 69 grams), based on a comparison conducted at a room temperature of 25 degrees Celsius using 121 milliliters of cold water at approximately 9.5 degrees Celsius. The actual results may vary depending on environmental conditions.
² According to tests conducted by TÜV Rheinland using internal testing methods, the UVnano (function name: Self Care) feature reduced the presence of E. coli, S. aureus, and P. aeruginosa in distilled water samples after 10-minute exposure to the product’s UV LED each hour for 24 hours under UV LED assembly conditions. UVnano, a compound word combining UV (ultraviolet) and nanometer (a unit of length), refers to the technology used in this process. Actual results may vary depending on environmental conditions. The product does not treat or cure health-related conditions, nor does it guarantee that the filtered water is free from contaminants such as microbiological particles.
³ To use ThinQ features, users need to install the LG ThinQ app from the Google Play Store or Apple App Store on smartphone and connect to Wi-Fi. LG ThinQ® app available on compatible Android 9.0 or higher, iOS 16.0 or higher smartphones. Phone and Home Wi-Fi Data connection and product registration with LG ThinQ® required. LG ThinQ™ functions may vary depending on the product and country.

 

In a world where small actions can drive meaningful change, LG Taiwan is leading the way with a shining example of compassion and community commitment. For 13 years, LG Taiwan has worked hand-in-hand with the Children Are Us Foundation, a local charity dedicated to empowering individuals with intellectual disabilities through vocational training and social enterprise programs, including the production of handmade lunchboxes. Through sponsoring these lunchboxes, LG has helped deliver nutritious meals to over 4,000 underprivileged children living in rural areas. LG has contributed not only financial support but also time and care through volunteer activities that foster deep connections with individuals with intellectual disabilities.

This year, the partnership took a creative turn with the introduction of an “aesthetic living” concept – an initiative that leverages collaborative art projects to nurture focus, creativity and communication skills. This evolution reflects LG Taiwan’s belief that technological advancement must go hand in hand with social responsibility, in line with LG’s brand promise of Life’s Good.

Led by managing director Jeong Yeon-kwan, LG Taiwan volunteers recently participated in the Mandala Star art project, a powerful expression of inclusivity and empowerment. Designed to promote self-expression and a sense of achievement, the project transforms individuals with disabilities from passive recipients to active creators. Through vibrant colors, imaginative patterns and shared experiences, participants explored their creativity while building confidence and forming meaningful bonds with volunteers.

These efforts reflect LG Taiwan’s ongoing dedication to the company’s Better Life for All vision. By combining innovation with human connection, LG is using its influence to foster positive social change. Through hands-on engagement and heartfelt outreach, LG is bringing the Life’s Good spirit to local communities – one action, one smile and one story at a time.

Contributed by LG Taiwan

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As Smart TVs evolve to unlock a wider world of content, LG Channels – LG’s free, ad-supported streaming service – is at the forefront, offering a compelling mix of trending series, timeless classics, niche genres and regional favorites. Consistently expanding its content offerings, LG’s free ad-supported streaming television (FAST) delivers cost-free streaming options with ad-supported channels, catering to the preferences and interests of a wide range of audiences.

First launched in 2015 in Korea, LG Channels has steadily increased its presence across the globe and is now available in 33 countries worldwide. With an established presence in North America, South America and Europe, new markets this year include New Zealand and Singapore. LG Smart TV users in these regions can easily access the service through the LG Magic Remote or the LG webOS Home Screen.

As its reach continues to grow, LG Channels now offers over 4,000 channels globally, supported by valuable partnerships with industry-leading content providers and recent launches coming from Lionsgate, A+E Global Media, BBC Studios, NBCUniversal and more.

In the U.S., LG Channels recently expanded its offering through a collaboration with NBCUniversal, adding over 40 FAST channels from the NBCUniversal Global TV Distribution library and NBCUniversal portfolio. These channels bring an exciting curation of content ranging from news, entertainment and sports to true-crime and Spanish-language programming. Today, viewers can enjoy Dateline 24/7, SNL Vault, The Real Housewives and Universal Movies. Additionally, coming soon are Telemundo’s Spanish-language channels including Telemundo Al Día, Telemundo Acción and Telemundo Romance.

What’s more, expanded partnerships in the U.S. have introduced even more fan-favorite channels such as BBC News from AMC Networks, Storage Wars by A&E from A+E Global Media and 50 Cent Action from Lionsgate.

LG Smart TV users in the U.S. can also enjoy LG Channels Showcase, a curated premium owned-and-operated channel powered by partnerships with top film studios such as Amazon MGM Studios, Lionsgate and Sony Pictures Entertainment. Boasting a selection of original content, LG Channels Showcase brings award-winning original docu-series LG Presents: The Rivalries, which highlights intense college sports competition, and Taste of Tennessee, celebrating local culinary culture. LG has also introduced its first reality competition series, Estate of Survival, featuring LG’s AI-powered home appliances through engaging and creative storytelling.

In partnership with BBC Studios, LG has expanded its free channel lineup in both the U.S. and Europe. LG TV owners in the U.S. now have access to Britbox Mysteries, Bargain Hunt, BBC Drama and Dinos 24/7. Meanwhile, six new FAST channels¹ have been added to LG Smart TVs in Germany, France, Italy, Spain, the Netherlands and the Nordic region. Viewers can experience high-speed thrills with Top Gear or explore a font of knowledge from BBC History, BBC Food and BBC Travel. The new channels also include classics like BBC Drama and Doctor Who, engaging viewers with an array of exciting options.

For viewers in Europe, LG presents LG 1, the company’s free ad-supported owned-and-operated channel featuring popular premium content through key partnerships that include NBCUniversal, Fremantle, Lionsgate and Filmrise. In partnership with NBCUniversal, LG 1 is bringing the exclusive first window premiere of the latest in the franchise Law & Order Toronto: Criminal Intent. From Fremantle comes the first exclusive window of the hit U.S. show Sullivan’s Crossing. Viewers can also enjoy acclaimed series such as Mad Men, Black Sails and Law & Order: Criminal Intent on LG 1 Spotlight, as well as a wide range of films on LG 1: Film.

In addition, the Sony One channels offer a diverse range of classics and hits. Highlights include Seinfeld on Sony One Comedy TV, Breaking Bad on Sony One Thriller TV and fan favorites like Bewitched on Sony One Faves.

LG’s focus on expanding tailored channel programming and original content has resulted in strong user engagement, with global viewing hours on LG Channels increasing by over 40 percent year over year.²

LG remains committed to enriching the viewing experience by expanding content partnerships and offering UI upgrades, enabling viewers to easily access and enjoy a compelling curation of content tailored to their specific preferences and interests. Stay connected with LG Newsroom for the latest news and updates.

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¹ “Top Gear” is available on LG Smart TVs in Germany, France, Italy, Spain, the Netherlands and the Nordic region; BBC History, BBC Food, and BBC Travel are available on LG Smart TVs in Germany; BBC Drama and “Doctor Who” are available on LG Smart TVs in France, Italy and Spain.
² As of March 2025 LG internal data.