LG Expands Global Presence in Sports Arenas With Cutting-Edge Digital Signage Solutions

From Iconic Football Stadiums in Europe to Legendary Baseball Parks in the U.S.,
LG’s Advanced Display Technologies Are Redefining the Live Sports Experience

SEOUL, June 23, 2025 — LG Electronics (LG) is further solidifying its leadership in the global digital signage market by delivering differentiated products and integrated management solutions tailored for the sports and entertainment sectors.

LG is set to supply a total of 1,700 square meters of indoor and outdoor signage to Roig Arena in Valencia, Spain – scheduled to open this September. Set to become Spain’s largest indoor stadium with a capacity of 20,000, the sports venue will serve as the new home of Valencia Basket Club, an elite professional basketball team.

A signature feature of the venue will be The Eye – a 300-square-meter, eye-shaped LED screen mounted on the façade near the main entrance, designed to captivate visitors with its striking visual presence.

Inside the arena, LG’s installations will include a central scoreboard, a massive LED screen spanning 76 meters in width, a secondary screen behind the stage and a ribbon board encircling the venue – collectively delivering a dynamic and immersive spectator experience.

With signage installations in around 200 countries, LG continues to strengthen its position in the commercial display sector, supplying signage to a wide range of sports venues, from large-scale stadiums to local training facilities.

The company is especially gaining traction in Europe and North America – regions home to many of the world’s most popular sports. LG’s high-resolution signage provides vivid, lifelike visuals, while the LG Business Cloud platform enables streamlined remote management, tailored content distribution and effective advertising solutions – delivering added convenience for B2B clients and unlocking new revenue opportunities.

In Spain, LG signage has become the preferred choice among professional football clubs. A notable example is Atlético Madrid’s home stadium, the Riyadh Air Metropolitano, which features a high-performance LED screen covering over 2,000 square meters and an LED ribbon board extending more than 400 meters. At Real Sociedad’s Reale Arena, LG not only installed an LED scoreboard and ribbon board but also supplied over 800 signage units of various sizes for the stadium’s player facilities.

In 2021, LG equipped Wembley Stadium – the largest stadium in the UK with a capacity of 90,000 – with an 840-square-meter LED screen measuring 57 meters wide and 7.5 meters high. LG signage is also featured at Manchester City’s Etihad Stadium, Bristol City’s Ashton Gate Stadium, Eintracht Frankfurt’s Deutsche Bank Park in Germany and Club Brugge’s Jan Breydel Stadium in Belgium.

In the U.S., LG recently supplied approximately 842 square meters of signage to Fenway Park – home of the Boston Red Sox – including a main scoreboard and a large ribbon board. Earlier this year, LG also installed a ribbon board at Mercedes-Benz Stadium in Atlanta, Georgia.

According to global market research firm Omdia, the global LED signage market – including sports-related facilities – is projected to grow at a compound annual growth rate of 13.4 percent, surpassing KRW 14 trillion by 2029.

“The global signage market is increasingly recognizing LG’s ability to deliver total solutions that enhance the B2B customer experience,” said Paik Ki-mun, head of Information Display Business at the LG Media Entertainment Solution Company. “We remain committed to delivering differentiated display solutions that elevate live experiences across a broad spectrum of industries, with sports being a key focus.”

Ready to transform your venue experience? Connect with LG’s experts to discover tailored digital display solutions designed to elevate your customer interactions.

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Expanding Creative Boundaries: LG Taiwan Launches Versatile IT Lineup for Modern Lifestyles

In today’s competitive world, having the freedom to create on your own terms is more important than ever. With that in mind, LG Taiwan recently introduced its latest IT lineup through a creative collaboration with renowned visual designer Jyunccihli – an initiative that celebrates the dynamic lifestyles of modern professionals.

The showcase took place at a trendy café popular among freelancers, setting the perfect scene to demonstrate how LG’s technology fits seamlessly into both creative workflows and daily life.

At the video editor’s station, LG highlighted high-performance tools designed for intense editing environments. The setup, resembling a professional post-production suite, featured the UltraGear OLED GX9 and the CineBeam S Ultra-Short Throw 4K Projector – demonstrating the depth, detail and precision of LG’s display technology.

In contrast, the graphic designer’s space was bright, open and designed for maximum flexibility. With the LG gram Pro 2-in-1 and Smart Monitor Swing on display, this area showcased tools that offer creative professionals unmatched portability and versatility – ideal for capturing inspiration anytime, anywhere.

Alongside the themed zones, guests explored a hands-on product and award showcase featuring the LG gram Pro 2-in-1, Smart Monitor Swing, CineBeam S and UltraGear OLED GX9. The display also spotlighted global honors from CES, Red Dot and iF Design Awards, reinforcing LG’s growing reputation as a leader in IT innovation.

Opening the event, LG Taiwan Managing Director Jeong Yeon-kwan introduced the LG’s vision and philosophy of “Affectionate Intelligence” – an approach that puts people, emotions and usability at the center of technology. He emphasized LG’s commitment to creating solutions that don’t just perform, but connect with everyday human experiences.

Designer Jyunccihli also took the stage to share how LG devices have helped elevate her creative process. From spontaneous sketching on the LG gram Pro to immersive design reviews on the LG Smart Monitor, she described how LG’s innovation continues to expand her artistic potential.

Her newest trio of artworks – Spiral Nebula, Galactic Coordinates and Rotating Planet – draws inspiration from the cosmos and pairs with LG’s latest products: the LG gram, LG Smart Monitor, and CineBeam projector. Reflecting LG’s theme of “Light but Mighty,” the series fuses abstract celestial visuals with the spirit of innovation.

“As with the universe, true lightness is not emptiness – it’s a hidden yet powerful force that upholds cosmic order,” says Jyunccihli. “To me, ‘lightness’ is a form of strength: intangible yet immeasurably profound, just like the universe itself.”

To bring the creative energy to a wider audience, LG Taiwan launched the Creative Relay Challenge, encouraging the public to personalize designs using elements by Jyunccihli. Open to all, participants can use platforms like Instagram Stories to share their creations.

Submissions are open through June 30, with selected entries eligible for exclusive prizes and the chance to be featured on LG Taiwan’s official platforms.

Contributed by LG Taiwan

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LG Strengthens EdTech Leadership With Expanded LG CreateBoard Lineup

Company’s Latest AI-powered LG CreateBoard Displays Deliver Smarter,
More Immersive Learning Through Specialized Educational Solutions

SEOUL, June 17, 2025 — LG Electronics (LG) is strengthening its leadership in educational technology (EdTech) with a comprehensive lineup of its large-format smart display, the LG CreateBoard. Featuring advanced artificial intelligence (AI) capabilities and specialized educational solutions, the new displays are designed to bring more immersive learning to modern classrooms.

The newly introduced LG CreateBoard Core (Model: TR3BQ) offers essential interactive features – such as handwriting on a touch display – at a more accessible price point. Its affordability and versatility are expected to drive LG’s EdTech growth in key markets including North America, Europe and India.

The full LG CreateBoard lineup comprises four models, each tailored to various user needs and purposes:

LG CreateBoard Pro (TR3PN): Features a high-performance processor optimized for AI-intensive tasks and seamless multitasking.
LG CreateBoard Standard (TR3DQ): Equipped with key functions, including wireless screen sharing, writing solutions and Google Android compatibility.
LG CreateBoard Core (TR3BQ): A new, cost-effective model delivering essential teaching tools for broader accessibility.
LG CreateBoard 105-inch (TR5WP): Boasts a 105-inch display with a 21:9 aspect ratio, optimized for video classes and collaborative learning environments.

The LG CreateBoard Standard and Pro models come equipped with user-friendly, AI-powered features that enhance classroom engagement and streamline learning environments:

Live Subtitles/Translation: Provides real-time AI-generated subtitles that support multilingual learning.
Video Summary: Leverages AI to automatically analyze and summarize key takeaways from video lessons.
Ask LG: Powered by a large language model (LLM), it provides AI-driven answers to questions about LG CreateBoard usage and enables AI-powered general information searches during class.
Circle to Search: Allows users to circle on-screen content for instant contextual search results.
Calculator Pro: Converts handwritten mathematical formulas into solutions using AI.

LG CreateBoard models^* also support LG’s dedicated educational solutions:

LG CreateBoard Share: A wireless screen sharing solution that easily connects with external devices across various operating systems like Windows, Android and iOS. Capable of sharing up to nine screens at once, this solution is ideal for large lectures.
LG CreateBoard Lab: An advanced writing solution with an intuitive, streamlined interface that maximizes convenience and ease of use.

Utilizing these solutions, teachers can connect their tablet PCs to LG CreateBoard, allowing them to freely move around the classroom while conducting lessons. During class, if additional materials are needed, they can seamlessly add web-based content and multimedia into lesson notes with a simple touch in real time. After class, materials can be easily shared with students at the touch of a button.

Certified under Google’s Enterprise Device Licensing Agreement (EDLA), the LG CreateBoard provides direct access to a wide array of educational apps via the Google Play Store. The platform is also supported by LG ConnectedCare, LG’s proprietary remote device management solution, allowing real-time monitoring of multiple displays and proactive responses to security or operational issues.

“Our comprehensive LG CreateBoard lineup is tailored for diverse educational settings. By delivering smart, AI-driven solutions, we aim to help educators create more effective learning environments while reinforcing our leadership in the global EdTech market,” said Paik Ki-mun, head of Information Display Business at the LG Media Entertainment Solution Company.

LG will showcase its complete LG CreateBoard portfolio at ISTE 2025, the world’s largest EdTech exhibition, taking place from June 29 to July 2 in San Antonio, Texas. Through this participation, LG aims to accelerate its expansion in the education market.

To find the ideal LG CreateBoard model for your business, contact one of our experts today.

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LG Launches Upgraded webOS Hub With Advanced AI Solutions for Third-Party Brands

Enhanced Viewing Experience With AI-Powered Features and
Expanded Platform Capabilities

SEOUL, June 13, 2025 — LG Electronics (LG) today announced the launch of webOS Hub 3.0, the latest version of its acclaimed TV platform for third-party brands. The new release incorporates cutting-edge AI technologies and innovative features, setting a new standard in the TV platform market. Initially available for UHD TVs with 60Hz displays, webOS Hub 3.0 will extend support to 120Hz UHD TVs with mini-LED technology starting in July – broadening its appeal to an even wider consumer base.

Celebrated for its intuitive interface and reliability, webOS Hub has earned strong global recognition, with over 600 brands joining the ecosystem over the past five years. With the introduction of webOS Hub 3.0, LG is further enhancing its B2B portfolio, offering an even more appealing value proposition for global partners and reinforcing its momentum in the platform business.

Key AI-powered upgrades in webOS Hub 3.0 include Voice Recommendation powered by ThinQ AI, AI Picture with Neural Network Super Resolution and AI Sound that reduces noise while enhancing voice clarity. These intelligent features work together to elevate the overall viewing experience.

The latest version also supports advanced System-on-Chip (SoC) technology, delivering noticeable performance improvements over webOS Hub 2.0. Additional enhancements include AI-powered picture quality, mini-LED local dimming support (for 120Hz models), Multiview functionality (including Side-by-Side and Picture-in-Picture modes), Always On Display, and support for Wi-Fi 6 and Auracast^TM Bluetooth audio.

On the content side, webOS Hub 3.0 provides access to a rich array of OTT services and LG Channels, LG’s free ad-supported streaming TV (FAST) service. LG Channels now offers 4,000 channels across 33 markets globally, delivering cost-free, ad-supported content to an increasingly international audience.

Gamers will also benefit from an optimized experience through features like Game Dashboard, Game Optimizer and the newly launched Gaming Portal. Gaming Portal’s simple interface provides an intuitive way to browse and enjoy games without the need for external consoles or devices. Users can navigate a curated app list that includes cloud gaming apps, webOS app games playable with the remote control, recently played titles, the top 10 trending games, editor’s picks and other personalized user-friendly gaming options. The platform also includes the Home Hub IoT solution, which plays a significant role in creating personalized user environments.

“The launch of webOS Hub 3.0 marks a significant milestone in four key areas: market expansion, technological advancement, enhanced B2B partnerships and future growth,” said Chris Jo, head of webOS Platform Business Center at the LG Media Entertainment Solution Company. “By providing differentiated value, LG is positioning webOS as the platform of choice for global B2B partners.”

LG remains committed to expanding its partner ecosystem and driving continuous innovation to enhance global reach and customer value.

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LG’s “Launderette of Love” Turns Chores into Cherished Moments

Laundry may seem like a simple chore, but for many couples, it’s one of the quiet rituals that shape everyday life together. The hum of a washer spinning, the rhythm of folding clothes side by side, the shared satisfaction of a task completed – these small, ordinary moments often hold extraordinary meaning.

Appliances today do more than clean clothes – they support routines, relationships and those unscripted connections that define life’s most intimate partnerships. This is exactly what LG celebrated with its unique and heartfelt “Launderette of Love” event.

On May 31 in New York City, LG turned laundry day into a romantic celebration with the “Launderette of Love,” a one-of-a-kind wedding experience that allowed selected couples to say “I do” surrounded by the latest in LG laundry innovation.

As part of the “Love to Laundry” campaign, LG is honoring the deep emotional connections people often associate with their laundry appliances. This isn’t just about washing clothes; it’s about how these everyday machines help partners support one another and find meaning in the mundane. The event invited couples to transform a typical task into something joyful, lighthearted and memorable.

The event featured special commitment ceremonies officiated by Patti Stanger, the host of the popular TV show Millionaire Matchmaker. Several lucky couples tied the knot in a setting that reimagines tradition with a modern, unexpected twist, surrounded by sleek, smart LG laundry solutions.

Visitors also had the chance to take part in a whimsical and heartfelt giveaway. Attendees could submit a physical “Love Letter to Laundry” and place it inside the dryer drum of an LG WashTower™ onsite. These notes will double as entries to win LG’s innovative laundry appliances, including the space-saving LG WashTower™ and the advanced LG WashCombo™.

The LG WashCombo™ is a 5.0 cu. ft. ventless washer and dryer combo that uses Inverter HeatPump™ technology to wash and dry clothes in one seamless cycle. It’s perfect for couples living in tight spaces or looking to simplify their routine. With its sleek design, quiet performance and fabric-friendly drying, it’s a natural fit for a modern home.

Meanwhile, the LG WashTower™ combines a washer and dryer in a single vertical unit with a central control panel that’s easy to use and within reach. It features built-in intelligence that learns fabric types and optimizes settings for each load, allowing couples to share the load with less guesswork and more confidence. Together, these solutions support harmony in the household and offer couples more time for what matters.

To further support couples at the beginning of their shared journey, LG has partnered with “The Knot,” one of the leading wedding planning platforms in the U.S., to showcase how laundry appliances can be part of a smarter, more harmonious home. Together, they’re spotlighting products that simplify daily chores and make cohabitation more seamless.

With the Launderette of Love, LG is turning a simple household task into a celebration of love, laughter and life’s simple pleasures. It’s a reminder that even the most ordinary routines can become extraordinary with the right partner – and the right appliance.

As couples walk into this next chapter together, LG is there to support them, not just with machines that perform, but with tools that nurture connection. Because in the end, laundry isn’t just about clean clothes – it’s about the moments we share along the way.

Contributed by LG USA

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LG 2025 OLED TVs Achieve “True Visual Experience with Indoor Lighting” Certification

LG’s 2025 OLED TVs Become the First to Be Certified by TÜV Rheinland for
Maintaining Perfect Black and Clarity Under Indoor Lighting

SEOUL, June 9, 2025 — LG Electronics (LG) has announced that its latest OLED TVs^* have earned the “True Visual Experience with Indoor Lighting” certification from TÜV Rheinland, a renowned German testing and certification organization. LG 2025 OLED TVs are the first to achieve this certification, showcasing their exceptional picture quality in indoor lighting environments.

TÜV Rheinland’s rigorous certification process granted LG’s latest OLED TVs a “Perfect” grade across five critical evaluation areas: blackness, vividness, perceptual contrast length, gradation and ambient contrast modulation. Tested under 500 lux lighting, equivalent to a daytime living room, the results demonstrate LG OLED TVs’ ability to maintain high visual fidelity with precise tonal accuracy and depth in various lighting conditions.

In addition to the TÜV Rheinland certification, LG OLED displays have been verified by UL Solutions for “Perfect Black” and “Perfect Color,” and confirmed by Intertek for 100 percent color fidelity and 100 percent color volume. These achievements underscore LG OLED TV’s ability to render absolute blacks and accurate colors, further solidifying their reputation for excellence in visual technology.

According to market research firm Omdia, LG has reaffirmed its leadership in the global OLED TV market. In the first quarter of 2025, LG held a dominant market share of approximately 52 percent based on shipments. Furthermore, LG became the first brand to surpass 10 million OLED TV sales in Europe as of April 2025.

“This certification highlights the distinctive capabilities of LG OLED TVs, setting them apart in the global OLED TV market,” said Jung Jae-chul, head of MS R&D Lab at the LG Media Entertainment Solution Company. “We are dedicated to advancing OLED technology to create unparalleled viewing experiences through our premium TVs in any lighting environment.”

To discover the exceptional picture quality and innovation behind LG’s latest OLED TVs, visit LG.com to learn more.

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^*LG 2025 65-inch M5/G5/C5/B5 are certified by TÜV for True Visual Experience with Indoor lighting.

[Executive Corner] Smart Factory: Ushering in a New Era of Manufacturing

Manufacturing has been a cornerstone of global economic growth since the Industrial Revolution. Today, however, the landscape is undergoing a fundamental transformation. Societal and structural shifts – including aging populations, shrinking labor forces, evolving trade policies and overhauled supply chains – are pushing the industry to rethink how products are made.

This isn’t merely a phase of incremental improvement. It’s a turning point, one where the traditional manufacturing model is being reimagined. Forward-thinking companies are embracing next-generation production systems such as gigafactories – vast, automated operations – and dark factories, which can function with minimal or no human intervention.

The momentum is already visible in the numbers. According to Precedence Research, the global smart factory market, valued at USD 155.6 billion in 2024, is expected to more than double to USD 386.4 billion by 2034. With a projected CAGR of 9.5 percent, the smart factory is fast becoming the new foundation of industrial competitiveness.

LG’s Vision for Smart Factories
With over 60 manufacturing sites across more than 40 countries, LG has a long and storied history in global production. Building on nearly 70 years of expertise, we launched our smart factory solution business in 2024 to lead this new industrial revolution.

Our approach is rooted in intelligent manufacturing optimization. We go beyond delivering machinery – we form strategic partnerships. Our solutions are built around the specific needs and goals of each client, ensuring a tailored, customer-first approach.

A Strategic Partner in Manufacturing Transformation
In today’s dynamic manufacturing environment, smart factory solutions are no longer optional – they’re essential. LG offers end-to-end support, from factory design and process audits to ROI analysis and phased implementation roadmaps.

We serve a diverse range of customers, from small manufacturers starting their digital journey to large enterprises modernizing complex operations. Every engagement begins with a deep analysis of industry requirements, production volumes and existing infrastructure – enabling us to craft highly customized solutions.

AI-Powered, Data-Driven Manufacturing
At the core of LG’s smart factory capabilities is a robust platform powered by approximately 770 terabytes of production data. Leveraging AI and big data analytics, our systems transform conventional operations into intelligent, adaptive ecosystems.

Through digital twin technology, we simulate factory layouts and processes before physical implementation, reducing risk and eliminating guesswork. Generative AI monitors equipment in real time, identifying issues like unusual vibrations and recommending corrective actions. Vision AI further enhances operational safety and product quality by detecting defects and safety hazards instantly.

Consider this scenario: a simple voice command – “7 AM: vibration detected on equipment A” – triggers an immediate system diagnosis, referencing historical data and suggesting next steps. Vision AI can then assist the operator in resolving the issue on-site. This real-time, data-driven decision-making is the hallmark of a true smart factory.

Proven Results, Real-World Impact
The results speak for themselves. At LG Smart Park in Changwon, South Korea, automation has reached 65 percent, resulting in a 22 percent increase in productivity and a 30 percent reduction in defects. In the United States, our Tennessee facility achieved a 17 percent boost in productivity and a 30 percent gain in energy efficiency.

Both sites have been recognized as “Lighthouse Factories” by the World Economic Forum, – a prestigious acknowledgment of excellence in advanced manufacturing.

Scaling Success Across Industries
Building on these successes, we’re expanding our smart factory solutions into new sectors – from batteries and automotive components to semiconductors and heavy machinery. We’re also entering high-potential industries like pharmaceuticals and cosmetics.

Across the U.S. and Southeast Asia, LG is managing full-scale, turnkey projects designed to enhance efficiency, improve quality and increase competitiveness. We expect orders for our smart factory solutions to reach KRW 400 billion this year, with projections exceeding KRW 1 trillion by 2030.

Co-Creating the Future of Manufacturing
At LG, a smart factory isn’t just about high-tech tools – it’s about smart strategies built around our customers. We believe success isn’t defined by how automated a factory is, but by how agile, resilient and future-ready it becomes.

We’re proud to collaborate with our partners to build operations that are not only more efficient, but also more competitive and sustainable. As the manufacturing sector continues to evolve, LG is committed to leading the way – co-creating the future of intelligent production.

By Song Si-yong, head of Smart Factory Business Division, Production engineering Research Institute, LG Electronics

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LG Unveils World’s First Thunderbolt 5 5K2K Monitor, Optimized for the Finance and IT Sectors

Premium Display Solution Tailored for Detailed, Data-Intensive Tasks,
Enhancing Productivity and User Experience

SEOUL, June 4, 2025 — LG Electronics (LG) is strengthening its B2B market presence with the introduction of the LG UltraFine^™ 40WT95UF, a premium monitor designed to meet the needs of data-intensive industries such as finance and IT. Engineered to boost productivity, the new UltraFine is the world’s first 5K2K (5,120 x 2,160) monitor to support Thunderbolt™ 5. It features a 40-inch screen with a high refresh rate, along with a variety of convenient multitasking and connectivity options. Available to enterprise customers worldwide, the 40WT95UF underscores LG’s commitment to delivering premium, scalable display solutions for global business needs.

Professionals in finance and IT often struggle with the limitations of standard-format displays when handling large volumes of data or juggling multiple applications. The LG UltraFine 40WT95UF addresses these challenges with its large 40-inch screen and 21:9 aspect ratio, offering a generous digital workspace. The monitor’s expansive display, combined with its ultra-high resolution and array of helpful screen organization features, provides the visual precision and flexibility to help users work more efficiently and effectively.

The 40WT95UF offers Picture-in-Picture and Picture-by-Picture functionality, giving users the multitasking benefits of a dual-monitor setup without taking up as much desk space. Financial analysts can simultaneously view extensive datasets, application dashboards and market charts, while IT specialists – whether in software development, systems integration or media services – can utilize the extended screen space and advanced capabilities to review long lines of code, manage complex design timelines and conduct in-depth content analysis.

Equipped with LG’s IPS Black technology, the 5K2K display supports a 120Hz refresh rate and AMD FreeSync Premium, delivering exceptional clarity, contrast, color accuracy and smooth motion. These advanced features make the 40WT95UF an ideal choice for real-time financial analysis, as well as for high-precision visual work such as coding, graphic design and content creation.

Notably, as the world’s first Thunderbolt™ 5 5K2K monitor, it enables fast data transfer speeds of up to 80Gbps, easy connection to high-performance peripherals and laptop charging – all through a single cable, without the need for a separate power adapter. For seamless device integration, the new monitor also comes equipped with an extensive selection of ports, including USB-C, USB-A, HDMI, DisplayPort 2.1 and RJ45, collectively providing an experience akin to having a built-in USB hub. In addition, the support for daisy-chaining helps reduce cable clutter, resulting in a cleaner and more organized workspace.

“LG is committed to developing advanced displays and integrated IT solutions that meet the evolving needs of enterprise customers,” said YS Lee, head of IT Business at the LG Media Entertainment Solution Company. “We will continue to offer industry-leading monitors tailored to each sector’s unique requirements, as well as a diverse range of IT products designed to help boost productivity across industries.”

Looking to enhance workplace productivity and visual clarity?
Discover how LG’s advanced business monitors can optimize workflow and elevate employee satisfaction. Get in touch with our experts today to find the right solution for your business.

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New LG Smart Monitor Swing Boosts Productivity with Flexible Stand and Touchscreen

Company’s 32-inch 4K Smart Monitor Delivers Unrivaled Usability and
Stunning Picture Quality

SEOUL, May 28, 2025 — LG Electronics (LG) has officially launched the LG Smart Monitor Swing (model 32U889SA), the latest addition to its innovative smart monitor lineup and a recipient of a CES 2025 Innovation Award. The new model offers outstanding productivity and entertainment experiences without the need for a PC connection, featuring a touchscreen and a flexible, movable stand. With more input options than the original LG Smart Monitor, the 32U889SA is LG’s most versatile smart monitor yet, adapting effortlessly to various usage scenarios, personal preference and lifestyles.

The LG Smart Monitor Swing introduces a flexible, rolling stand that enhances the monitor’s versatility and provides ergonomic usability. This newly designed stand allows users to effortlessly adjust the screen to touch-friendly angles, catering to a wide range of needs and preferences. Whether enjoying a movie night from the comfort of bed or setting up a productive workspace at a desk, the stand’s exceptional range of motion ensures that the monitor adapts seamlessly to any scenario. Its ergonomic adaptability also extends to creative endeavors, enabling artists to position the screen at the perfect height and angle for digital art creation, or musicians to use it as an ideal display for sheet music during practice sessions.

Perfect for work and play, the LG Smart Monitor Swing boasts a stunning 32-inch 4K UHD resolution (3,840 x 2,160) IPS display that delivers exceptional image clarity, vibrant colors and high contrast. The generously sized 4K screen provides ample space for multitasking along with sharp, clear text – making it ideal for a diverse array of work-intensive tasks. Powered by LG’s award-winning webOS smart TV platform, the 32U889SA supports a wide range of productivity apps and entertainment options, allowing users to seamlessly switch between cloud-based office applications and remote PC access – all without requiring a direct PC connection.

A first for the Smart Monitor series, the new model offers full touchscreen functionality for more intuitive navigation and content-management. It also comes with built-in speakers that cater to audio needs without requiring external systems, and a variety of connectivity options – including USB Type-C with 65W power delivery and HDMI – ensuring convenient compatibility with multiple input devices.

Beyond its hardware capabilities, the LG Smart Monitor Swing offers a range of intelligent features that allow users to tailor their screen management experience to their specific preferences. The Auto Pivot function automatically adjusts the display orientation to suit the content being viewed. For users operating directly on webOS, this feature excels with popular apps designed for short-form content, ensuring an optimal viewing experience without manual adjustments.

When connected to a PC, the LG Switch App provides enhanced control, including enabling Auto Pivot functionality for the PC environment. This app also offers a suite of features designed to boost productivity, enabling users to effortlessly split their screen using various pre-set layouts, customize monitor settings and control multiple input devices using a keyboard and mouse. It ensures a seamless transition between PC and Smart TV environments, facilitating efficient management of display settings for an optimized user experience.

Moreover, Brightness Control contributes to an immersive viewing experience by dynamically adjusting screen illumination according to ambient lighting conditions. Together, these screen management features allow users to enjoy a seamless and personalized experience across various activities, from watching videos to working on documents.

“The new LG Smart Monitor Swing redefines versatility in the personal display category, offering users a one-stop screen solution for all their productivity and entertainment needs,” said YS Lee, head of IT Business at the LG Media Entertainment Solution Company. “LG remains committed to pushing the boundaries of innovation, delivering smart monitors that not only adapt to users’ lifestyles and interests but also support their creative pursuits.”

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LG Expands Global HVAC Training Network to Nurture Locally Tailored Expertise

Company Builds Sustainable Growth by Empowering Local Talent and
Advancing Technical Excellence in HVAC

SEOUL, May 27, 2025 — LG Electronics (LG) is strengthening the competitiveness of its heating, ventilation and air conditioning (HVAC) business by expanding its global training infrastructure. Through its growing network of LG HVAC Academies, the company is establishing new facilities and upgrading existing ones in key markets including Thailand, China, Indonesia and France – each offering specialized training programs designed to meet the specific needs of local professionals and industries.

In January 2025, LG officially opened a new LG HVAC Academy in Bangkok, Thailand. Relocated from the Thonburi Service Center to the Sathon business district, the upgraded facility is certified by Thailand’s Department of Skill Development and can train up to 1,700 HVAC professionals annually. Its comprehensive curriculum covers a range of areas including heating and cooling system design, installation, maintenance, troubleshooting and safety control. Graduates who pass final assessments receive nationally recognized technical certifications.

In March, LG launched its second HVAC Academy in China, adding a new facility in Shenzhen to complement the existing Tianjin location, which reopened in 2023. Situated in one of China’s key innovation and industrial hubs, the Shenzhen academy features lecture halls, a product showroom and a Smart Home zone. The site will play a pivotal role in promoting LG’s strategic HVAC offerings and deepening customer engagement in the Chinese market.

Also in March, LG reopened its newly relocated and expanded HVAC Academy in Jakarta, Indonesia. Now located in the southern part of the city, the two-floor facility includes lecture and practice rooms on the first floor, and a product showroom on the second floor showcasing HVAC solutions for residential, commercial and hospitality applications. The third floor houses Hi-M Solutek, LG’s training partner specializing in maintenance education. This practical, hands-on environment helps local dealers and partners enhance their technical capabilities and service excellence.

In Europe, LG commenced operations at its new HVAC Academy in Lyon, France, in mid-May 2025. As LG’s second training center in France – following the first academy in Paris – the Lyon facility offers hands-on training zones and a dedicated product showroom. An adjacent LG office will collaborate closely with the academy to support the company’s regional business development.

LG’s HVAC Academies are vital hubs for technical training and business support, playing a key role in the company’s global B2B strategy. By the end of 2025, LG aims to operate 70 academies worldwide, collectively training approximately 37,000 HVAC professionals each year.

“Our global education infrastructure is designed to foster mutual growth, supporting local talent to be their best while strengthening LG’s leadership in the global HVAC market,” said James Lee, president of the LG ES Company.

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LG Home Appliance Delivers Total Solutions, Connecting B2B2C

For the past 78 years, LG home appliance solutions have been an integral part of daily life – bringing comfort, convenience and innovation into every corner of the home, from kitchens and laundry rooms to living spaces and bedrooms.

But LG appliances are more than just hardware simply occupying physical spaces. Today, they can actively monitor the home environment and user habits to provide intelligent, proactive solutions. This evolution marks a shift: appliances are no longer just functional tools, but smart systems that adapt to your lifestyle, helping you live more efficiently and comfortably.

Still, when it comes to outfitting a home – whether it’s a first-time buyer, a growing family or a real estate developer – many people aren’t sure which products or combinations best suit their needs. That’s where LG steps in, partnering with builders and developers to provide customized packages that meet each customer’s unique lifestyle and housing stage.

Thanks to LG’s deep understanding of consumer behavior and living trends, its solutions go beyond individual households (B2C) to serve businesses (B2B) as well. LG offers optimized solutions that blend functionality and aesthetics – tailored for households as well as businesses.

LG’s Home Solutions by Life Stage and Style*
From energy-saving heat pump appliances to premium built-in kitchen and laundry sets, LG offers a variety of packages designed for different lifestyles and life stages:

For the First Home: A welcoming and affordable package designed for bold beginnings.
For the Next Stage: Efficient set-ups to meet the growing needs of households.
Urban Sophistication: Compact style and functionality to maximize your space.
Suburban Elegance: Making the pursuit for elevated living effortless.
Environmentally Mindful: Eco-consciousness in every home with efficient, sustainable appliances.

Smarter Living Through LG ThinQ
LG also empowers homeowners with a connected lifestyle through its smart home platform, LG ThinQ. This system integrates appliances and IoT devices into a seamless, intuitive experience – making home management easier, safer and more energy-efficient.

With LG ThinQ Care, users can even enjoy proactive maintenance alerts and performance monitoring, helping extend product life and avoid unexpected service disruptions.

Home is Where LG Home Solutions Are
LG remains committed to delivering innovation that meets the needs of both its B2C and B2B customers – creating smarter homes and more intelligent buildings, one solution at a time.

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* Products and solutions shown may vary by region.

LG Becomes First Brand to Sell 10 Million OLED TVs in Europe, Extending 12 Years of Market Lead

Celebrating Innovation and Leadership in Europe’s Premium TV Market,
Company Launches Exclusive Consumer Benefits Across the Region

SEOUL, May 22, 2025 — LG Electronics (LG) proudly announces a major industry milestone: becoming the first brand to surpass 10 million OLED TV sales in Europe.¹ Achieved in the second quarter of 2025, this accomplishment reflects the continued trust of European consumers in LG OLED as the benchmark for premium TV viewing. For more than a decade, LG has led the OLED TV segment by consistently pushing the boundaries of self-emissive display technology, building a legacy of innovation and excellence in the global premium TV market.

Dominance in Europe’s Premium OLED Segment
According to Omdia, a global market research firm, LG shipped over 10 million OLED TVs in Europe as of April 2025. Since launching its first OLED TV in the region in 2013, LG has steadily grown its footprint, reaching sales milestones of 2 million in 2019, 4.9 million in 2021, 8 million in 2023 and 9.5 million in 2024.

In the first quarter of 2025 alone, LG shipped approximately 391,100 OLED TVs in Europe, maintaining a dominant 56.4 percent market share and leading key markets including the UK, Germany and France. Today, more than one in every two OLED TVs sold in Europe bears the LG logo – a testament to the brand’s unparalleled popularity.

LG’s C Series, particularly the latest C5 model, continues to be the best-selling OLED TV in the region, offering enhanced immersive viewing that makes it a top choice among consumers.

12 Consecutive Years of Global OLED TV Leadership
LG’s global dominance continues, with a 52.4 percent share of OLED TV shipments in 2024 – marking its 12th consecutive year as the world’s leading OLED TV brand. This success stems from LG’s relentless focus on elevating the TV experience through cutting-edge audiovisual innovations and AI-driven personalization.

At the core of LG’s OLED excellence is its exclusive α (Alpha) AI processor, engineered for optimal picture and sound performance. Continuous technological innovations – such as rollable, transparent, true wireless, and three times brighter OLEDs, along with hyper-personalized content through the webOS platform – have also contributed to solidifying the brand’s reputation as the benchmark in premium TV technology.

Debuting Groundbreaking Innovations in the 2025 OLED TV Lineup
This year marks the European debut of LG’s world-first transparent and true wireless 4K OLED TV, launching in May in Germany and Spain, with the UK and France to follow in June. This game-changing product represents a monumental leap in both technology and design innovation, reflecting LG’s relentless drive to deliver new and better models.

The 2025 LG OLED evo lineup introduces Brightness Booster Ultimate, delivering up to three times the brightness of conventional OLEDs for more vivid, lifelike images. With perfect blacks, accurate color reproduction and certifications from UL Solutions, Intertek and TÜV Rheinland, these displays ensure top-tier picture quality in any environment.

Powered by the new Alpha 11 AI Processor Gen2, these TVs intelligently upscale lower-quality content with pixel-level precision and offer Dynamic Tone Mapping Pro for detailed HDR10 customization – ideal for creators and enthusiasts alike. Enhanced AI-powered features including the AI Remote, Voice ID, LLM-based AI Search and a proactive AI Chatbot provide a personalized and seamless user experience from the moment the TV is turned on.

Top Ratings from Europe’s Most Trusted Experts
LG OLED TVs continue to receive top ratings from leading consumer organizations across Europe, securing the highest scores in 12 countries,² including the UK, Germany, France, Italy and Spain. In the UK, LG has been recognized as the Home Entertainment Brand of the Year by the Which? Awards for five consecutive years, with the OLED G4 and C4 models earning top scores of 80.

Design excellence remains a hallmark of LG OLED TVs. Models such as the OLED T have won prestigious honors like the iF Design Award and Red Dot Design Award, while LG’s commitment to sustainability is recognized through certifications such as Reducing CO2 and Measured CO2 from the Carbon Trust – for the fifth consecutive year.

LG webOS: Steady Growth with Premium Content & Partnerships
LG’s leadership extends beyond hardware. Its TVs have also gained popularity by offering an always growing selection of content and services powered by its proprietary webOS platform.

LG Channels, now one of the top five most-used apps on LG TVs in key European markets, is available in 16 countries, with over 1,700 channels delivering movies, live sports, and premium entertainment.
Viewing hours in Europe have increased by over 45% year-over-year.³
Strategic content partnerships with ITV Studios, Lionsgate, A+E, NBCU, FIFA+ and BBC Studios Distribution Limited fuel this rapid growth.
LG’s owned-and-operated LG 1 channel brings curated premium content from partners like NBCUniversal, Fremantle, Lionsgate and Filmrise.
LG has partnered with Rakuten to launch its LG Movies & TV video-on-demand service in key European markets.
LG offers over 500 family-friendly games for free, with major partnerships such as Xbox Cloud Gaming (Beta) available on a subscription-based gameplay, all easily accessible from LG’s gaming portal.

2025 LG QNED evo: OLED Innovation Expands to Premium LCD TVs
LG is redefining the premium LCD TV segment with its 2025 QNED evo lineup. These new models inherit key technologies from LG’s OLED TVs, deliver a variety of advanced color solutions and incorporate cutting-edge Mini LED technology. They are also powered by the latest Alpha AI processor, offer top-tier gaming performance and feature the versatile webOS platform.

Certified by Intertek for achieving 100 percent color volume, these cutting-edge TVs reproduce rich, true-to-life colors in both bright and dark environments. With the company’s proprietary Dynamic QNED Color solution, viewers can expect outstanding depth, clarity and precision regardless of lighting conditions.

Celebrating 10 Million OLED Sales with Exclusive Promotions
To commemorate its achievements and express gratitude to its European customers, LG is kicking off Streaming Week 2025, offering free and discounted subscriptions from streaming partners across Europe via a dedicated app, downloadable from Content Store or Apps.

“LG OLED TVs have set the standard of premium TVs by delivering an unprecedented self-emissive display viewing experience,” said Heaven Lee, Europe Region representative of LG Electronics. “The 2025 LG OLED evo will feature an even sharper screen and a smarter AI-powered webOS platform to deliver an immersive viewing experience to our customers in Europe.”

To learn more about premium OLED models and consumer benefits available in your region, visit www.lg.com/uk/tvs-soundbars/oled/.

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¹Omdia OLED TV Accumulated Sales in the European Market (2013~2025.4)
²UK “Which?,” France “Que Choisir,” Germany “Stiftung Warentest,” Spain “OCU Compra Maestra,” Italy “Altroconsumo,” Netherlands “Consumentengids,” Sweden “Råd & Rön,” Belgium “Testaankoop,” Portugal “Deco Proteste,” Czech Republic “dTest,” Denmark “Forbrugerrådet Tænk,” and Finland “Kuluttaja.”
³As of January 2025 LG internal data

LG Partners with CSC Serviceworks to Boost North American Commercial Laundry Market

Company to Supply Commercial Washers and Dryers to
North America’s LeadingProvider of B2B Laundry Solutions

SEOUL, May 21, 2025 — LG Electronics (LG) has signed a distribution agreement with CSC ServiceWorks (CSC), the North American market leader in laundry solutions, to supply its commercial washers and dryers. The new agreement will further strengthen LG’s presence in the North American commercial laundry market and accelerate the expansion of its growing B2B appliance business.

CSC, headquartered in New York, is the largest B2B laundry solutions provider in North America, supplying and managing over 1 million commercial washers and dryers across the U.S. and Canada.

The agreement was formalized at a signing ceremony attended by Sam Kim, vice president of LG’s Home Appliance Solution Company, and Rod Castellanos, CEO of CSC, highlighting the significance of this strategic collaboration for both companies.

This partnership marks a significant step for LG as it seeks to expand its presence and grow awareness of its outstanding laundry products and tailored B2B solutions in the highly competitive North American commercial appliance market. It is also expected to accelerate the growth of LG’s home appliance business, which continues to dominate the global market through its commitment to quality and leadership in design and technology innovation. For CSC, the agreement ensures a stable supply of high-efficiency LG products – all designed to provide easy maintenance and maximum operational efficiency in demanding commercial environments.

LG commercial laundry solutions incorporate its advanced Inverter Direct Drive™ motor, delivering premium performance, durability and efficiency. The machines also feature LG’s innovative 3D Gyro Sensor and Gyro Balancing System, which precisely monitor drum movement to reduce unnecessary motion, vibration and noise – extending component lifespan and ensuring smooth, stable operation. Ideal for high-usage environments, the units offer fast cycle times, rapid spin initiation and a front-access design that simplifies maintenance by allowing most servicing to be done without disassembly, minimizing downtime and improving technician efficiency.

The partnership with CSC is the latest milestone in LG’s ongoing efforts to lead the commercial laundry market. Additionally, in November 2024, the company unveiled the LG Professional lineup of large-capacity commercial washers and dryers at Texcare in Germany. Fully committed to servicing the B2B market, LG now boasts a full portfolio of commercial laundry solutions, from compact units to larger models with capacities exceeding 15 kilograms.

“We are thrilled to partner with one of the leading B2B laundry solution providers in North America and look forward to delivering new customer value through this strategic collaboration,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “Leveraging our industry-leading technologies and stellar brand reputation, we will continue to strengthen our leadership in the commercial laundry appliance market.”

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LG Hosts 2025 HVAC Leaders’ Summit

Company Showcases Latest Innovations, Industry Insights
and Strengthens Global Market Leadership

SEOUL, May 20, 2025 — LG Electronics (LG) is hosting the LG HVAC Leaders’ Summit 2025, a series of conferences aimed at reinforcing its leadership in the heating, ventilation and air conditioning (HVAC) market. Building on the success of its inaugural event in Seoul last year, LG is expanding the summit’s reach this year, starting with Africa (May 14-16) and the Asia and India Summit (May 19-22), followed by sessions in major markets around the world, including the Middle East and Latin America.

The LG HVAC Leaders’ Summit is a key initiative in LG’s strategy to establish itself as a global HVAC thought leader. The summit also serves as a platform to deepen collaboration with LG’s global network of technical consultants, foster customer loyalty and strengthen regional partnerships through impactful engagement.

Taking place in Seoul and Busan, the Asia and India Summit is being attended by leading HVAC consultants from Vietnam, the Philippines, Australia, Thailand, Singapore, Indonesia and India. The agenda features technical seminars delivered by LG experts, along with deep dives into key topics such as carbon-neutral building policies, advanced variable refrigerant flow system technologies for sustainable building application, and specialized solutions for data centers. Participants have the opportunity to explore the latest industry trends and gain insight into LG’s next-generation HVAC innovations.

Complementing the seminars, the summit also includes best practice sessions highlighting successful implementations of LG’s HVAC solutions across Asia and India. Notable case studies include the implementation of Singapore’s Green Mark strategy and the installation of the energy saving Multi V^TM i system in Southeast Asia. Additionally, attendees are visiting key reference sites, experiencing LG’s high-efficiency solutions in action across both commercial and residential settings.

To enhance the overall experience, LG has curated a customer care program, designed to foster long-term loyalty and trust. The summit offers personalized networking opportunities, immersive cultural activities and branded engagement programs, enabling consultants to forge deeper connections with LG representatives and peers from across the region.

Following the Africa, Asia and India event, the LG HVAC Leaders’ Summit will turn its attentions to other high-growth markets, hosting technicians from the Middle East in June, and Latin America in July. The summits will not only deepen engagement with local consultants but also serve as strategic platforms to introduce tailored HVAC solutions, strengthen regional partnerships and reinforce LG’s position as a global top-tier HVAC brand.

“The expanded LG HVAC Leaders’ Summit reflects our commitment to working closely together with key partners to drive growth in the global HVAC market and lay the foundations for sustainable success,” said James Lee, president of the LG ES Company. “Through continuous technological innovation and customer-focused approach, LG will keep delivering optimized HVAC solutions that ensure stable and efficient operations.”

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“Life’s Good” During Ramadan: Celebrating Family, Faith and Togetherness

As the Ramadan crescent lit up the sky, so did a spirit of generosity, togetherness and reflection. For LG Middle East and Africa (MEA), this sacred season wasn’t seen as a marketing opportunity – it was embraced as a deeply human one. That’s why this year’s Ramadan campaign wasn’t driven by product briefs or sales targets. It came from a simple belief: Life’s Good When Shared – especially when shared with family.

Ramadan is as much about family as it is about fasting. From preparing iftar with love to gathering around the table at sunset, every moment is an act of care. This deep emotional connection inspired a campaign that celebrates life’s simple joys at home, supported quietly and seamlessly by LG innovations working behind the scenes. With Life’s Good When Shared, LG set out to remind us all of what truly matters.

“We wanted to honor the warmth and togetherness Ramadan evokes in the home,” said Phil Jung, MEA Region representative of LG Electronics. “For us, ‘Life’s Good’ means making life easier, more comfortable and connected for everyone. Ramadan beautifully reflects this spirit.”

To bring this message to life, LG MEA invited hundreds of creators across the region not to promote products – but to open their homes and share their stories. They welcomed viewers into their homes, showed off their family recipes and introduced the people closest to them. The response was truly heartwarming, with over 61 million total views from Iraq to Saudi Arabia and Algeria – and total engagements reaching more than 2 million – filling social feeds with authentic, unscripted Ramadan moments.

What stood out wasn’t just the reach – it was the way these stories resonated across cultures and communities. This wasn’t a polished, top-down campaign – it was a bottom-up celebration. From every story posted came thousands of shares, heartfelt comments and emotional responses.

Instead of glowing product reviews, what surfaced were deeply personal connections. Comments like “This reminds me of my mother,” “This made me smile” and “This is what Ramadan feels like” flooded in, showing how authentic storytelling can touch hearts far beyond a typical campaign.

This Ramadan, LG didn’t try to sell a story – it created space for families to tell their own. And with every dish served, hug given and smile captured, one thing became clear: Life’s truly good when it’s shared.

Contributed by LG Middle East and Africa

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LG Newsroom