Connecting the Disconnected: How Film Director Fred Scott Brought LG’s Life’s Good Philosophy to Life Through His Unique Creative Lens

In this interview, we delve into the creative process of Fred Scott, the London-based BAFTA-winning filmmaker, as he brings LG’s “Radio Optimism” campaign to life. This campaign aims to strengthen meaningful human connections in a world dominated by superficial interactions on social media.

What does it mean to genuinely connect in a hyper-connected era, where people paradoxically feel more disconnected than ever? To strengthen meaningful human connections in a world dominated by superficial interactions on social media, LG launched a new brand campaign called “Radio Optimism” last month, expanding its “Life’s Good” philosophy into the digital space through shared musical experiences.

To create the brand film for the campaign, LG collaborated with Fred Scott, a London-based BAFTA-winning filmmaker known for “London Bridge: Facing Terror.” With a foundation of emotionally grounded, human-centered storytelling, Scott brought his unique creative lens to the project and crafted a short documentary film that highlights the power of music to bridge even the widest emotional and physical distances.

In this piece, we delve into Scott’s creative process – tracing how he creatively brought the message of “Connecting the Disconnected” to life for the campaign through his distinctive storytelling.

What do you value most as a filmmaker and a creator? What drives your creative process?
Authenticity (obviously), intimacy and a clear sense of openness and trust is what I am always seeking when making a film. I believe in the power of narrative to foster empathy and build shared understanding. How can I connect with audiences without authenticity or real people? 

Whenever I start a project, I actively seek out genuine individuals and stories, whether a reclusive filmmaker reflecting on their art or people searching for redemption after a traumatic event. My aim as a creator is to bring these stories to life authentically – in an environment where the subjects feel protected and supported.

What did you think when you first heard about “Radio Optimism?” Was there something about the idea that resonated with you creatively or personally?
The concept of togetherness and connection in the Radio Optimism campaign resonated with me, especially as we live in a world where we’re supposedly never more connected – yet we can often feel disconnected.

Through this campaign, LG is bridging the gap between technology and emotional connection in a powerful, effective and, most importantly, genuine way. It makes those who feel disconnected feel part of a community.

What also stood out was the longevity of the platform. It’s not just a fleeting story but a campaign that could grow into a movement. Through the universal language of music, Radio Optimism has the power to be inclusive, creating something that anyone around the world can contribute to.

How did you choose the subject for the film?
Finding the right person with an inspiring story to tell and who lives or works for periods away in a remote location was no mean feat. However, when we found Ann Eileen, everything just clicked into place, and I knew she encapsulated everything I wanted the brand film to live and breathe.

She truly is the beacon of the film. She’s effervescent, relatable, approachable and deeply inspiring. She has sacrificed a lot to pursue her passion in her field of research to protect the planet but at the cost of spending more than three months away from her family. Yet, despite the time apart, they’ve found ways to connect, and it’s truly inspiring to see how Ann Eileen’s values and ethics can be witnessed in her children.

Through the film, I wanted to capture this genuine, nurturing and intimate feeling of Ann’s family life and highlight the power of meaningful connections.

Tell us more about your creative process for the short documentary film?
For this project, my approach leaned into a documentary style with a particular eye on scale, juxtaposing the intimacy of Ann Eileen’s family life with the epic, remote and expansive landscape around her.

I wanted to find moments of genuine, emotional connection within a story of isolation while keeping the tone soulful rather than sugary.

The cinematography was designed to feel authentic and beautiful, highlighting both the uniqueness of the setting and the realism of the experience. The story’s authenticity is key to connecting with the audience. Inauthenticity breaks that bond.

How do you stay connected with your family when you are divided by distance?
Staying connected with my family while away has always been important to me. I use video calls, voice notes and sometimes even analogue ways, such as leaving notes. Whilst technology offers us ways to communicate, leaving notes is a very personal way of sharing emotional connection.

I’m fortunate to be a parent, and if I were to make a song using the Radio Optimism platform, I’d make one for my four-year-old son. He is obsessed with the saxophone and discovering language, so this would be a fun way to capture this precious moment of his childhood.

What do you want audiences to feel when they watch the Radio Optimism documentary film?
I hope the authenticity of the film resonates with people. Ann Eileen’s life may be unique, but the emotions and relationships at the heart of it are something we all recognize.

I’d love for the film to encourage people to keep communicating and strengthen their relationships, especially in a world where it’s easy to drift apart.

Sometimes, we need a little nudge to make a phone call or create something for someone we care about—I want this film to feel like that nudge.

I also want the audience to see the joy and emotional power of creating a personalized song, even if it’s about something silly and every day like embarrassing knitwear.

What are your reflections on the production and what does “Life’s Good” mean to you?
The whole process was incredibly satisfying because it felt genuine, collaborative and driven by a shared purpose to put something meaningful into the world.

I feel the film captured the kind of optimism and authenticity we hoped to share with audiences.

To me, “Life’s Good” means having purpose, hope and shared experiences. I feel fortunate that my work allows me to support others and tell stories that matter.

Watch the film here and stay tuned for the next interview, where we continue to explore the inspiring stories behind the Radio Optimism campaign.

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Culinary Craft Meets Kitchen Innovation in USA: SKS at the FOOD & WINE Classic

The annual FOOD & WINE Classic, held recently in the stunning mountain town of Aspen, Colorado (USA), is considered the pinnacle culinary event in the U.S., attracting luminaries, passionate foodies and leading industry experts for an unforgettable celebration of food and wine culture. The renowned three-day celebration of food, wine and culture, features more than 40 cooking demonstrations, 70 chefs and beverage experts and immersive tasting experiences hosted by FOOD & WINE magazine. As the exclusive appliance partner of the prestigious event, SKS (formerly Signature Kitchen Suite) took center stage. The luxury built-in kitchen brand hosted more than 4,000 visitors at the SKS demonstration kitchen inside the Grand Tasting Pavilion, treating them to immersive culinary experiences and sharing the essence of the SKS “True to Food” philosophy.

Throughout the three days of this year’s FOOD & WINE Classic, SKS served up a stellar menu of cooking demonstrations, chef-led tastings and interactive sessions showcasing the artistry and precision of the brand’s modern luxury cooking appliances. Attendees viewed live demos, product showcases and inspiring conversations with top culinary talent, including James Beard Award winner Stephanie Izard and best-selling cookbook author and renowned food personality Mark Bittman, who also hosts the SKS True to Food series, a collection of short films that celebrate cooking craftmanship and respect for food on every level. SKS Executive Chef Nick Ritchie captivated audiences with his rendition of Sous Vide Colorado Lamb Chops with Mostarda di Frutta. His delectable demonstration also provided attendees with an up-close look at how SKS technology can elevate both flavor and aroma while giving each ingredient the respect it deserves.

One of the main highlights was the culinary seminar, Mark Bittman’s in Hot Water – Turning Up the Heat on Sous Vide, Steam and Searing, led by Bittman and Chef Ritchie. This session offered an in-depth exploration of the advanced techniques that can be used when cooking with SKS’s award-winning appliances that empower home chefs to achieve restaurant-quality results in their own kitchens.

SKS booth visitors enjoyed a variety of chef-crafted dishes, such as ricotta dumplings with hen sauce, a duet of savory chocolate truffles and Smokeye Hill Huckleberry Sour cocktails served over SKS Craft Ice.™ Supporting these delicious experiences were key SKS luxury kitchen appliances, including the 48-inch Dual-Fuel Pro Range and the 36-inch Induction Cooktop, which boasts industry-leading power and heating precision. With diverse functionality that includes sous vide, steaming and searing, SKS appliances perfectly illustrate how performance, precision and advanced technology can enhance the art of cooking.

The 2025 FOOD & WINE Classic marked the first major public showcase of SKS products since the global rebrand (from Signature Kitchen Suite to SKS) was announced at the Kitchen & Bath Industry Show (KBIS) 2025 in February. With its successful showing in Aspen, SKS has further cemented its reputation as a luxury built-in brand; one that continues to redefine the modern kitchen while enabling–and inspiring–“Technicurian™” home chefs everywhere to achieve gourmet-level results in their own kitchens.

Stay tuned to Beyond News to keep up with the latest from the SKS brand and to learn more about the “True to Food” difference.

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LG Announces Ambition To Become Top-Tier Global HVAC Solution Provider

Accelerating B2B HVAC Leadership Through Industrial Solutions,  
Strategic Acquisitions and Localized Value Chains 

SEOUL, July 8, 2025 LG Electronics (LG), at a press conference held on July 8 at LG Sciencepark in South Korea, presented a strategic roadmap aimed at transforming its ES Company into a top-tier global provider of heating, ventilation and air conditioning (HVAC) solutions by 2030. To achieve this goal, the company plans to drive growth by expanding its industrial and commercial B2B revenue including from AI data center cooling and by providing regionally tailored heating and cooling solutions. In line with its 3B strategy (Build, Borrow, Buy), LG will also pursue serial acquisitions to enhance core capabilities and diversify its business portfolio. 

By strengthening its competitiveness in both high-efficiency HVAC hardware and non-hardware solutions, LG aims to achieve KRW 20 trillion in HVAC revenue by 2030 as part of its mid- to long-term growth strategy.  

Boosting Industrial B2B Sales as Demand Surges in the AI Era
LG continues to scale its presence in the B2B sector, supplying advanced chiller systems for data centers and large-scale commercial buildings. With the global chiller market expected to reach USD 12 billion by 2027, the company aims to reach USD 720 million (KRW 1 trillion) in sales within two years, establishing the business as a core future growth driver.

LG’s portfolio includes diverse data center-specific cooling technologies – such as liquid cooling systems using coolant distribution units to directly cool server chips, chiller-based air cooling systems and HVAC solutions compatible with direct current power environments. In 2025, LG expects to more than triple orders for its data center cooling solutions compared to the previous year, marking it as a key growth engine. 

To develop optimized solutions for AI data centers, LG established a dedicated testbed the LG AI Data Center HVAC Solution Lab at its Pyeongtaek chiller plant earlier this year. The facility simulates a wide range of AI server environments to conduct systematic performance testing of LG’s advanced cooling solutions. Most recently, the company began pilot testing its liquid cooling technology in collaboration with LG U+, a leading South Korean telecommunications and digital services provider, to further validate and refine its thermal management capabilities. 

Strategic Acquisitions Fueling HVAC Capabilities and Portfolio Expansion
As part of its growth strategy, LG is actively pursuing strategic acquisitions to reinforce its HVAC expertise and broaden its portfolio. Most recently, the company acquired a 100 percent stake in OSO, a leading Norway-based water heating solutions provider, to solidify its position in the European heating market. 

Guided by its 3B strategy, LG is simultaneously building internal capabilities through initiatives like the Air Solution Lab and HVAC Academy (Build), forming R&D partnerships with academic institutions (Borrow), and continuing to identify high-impact M&A opportunities (Buy). 

Expanding B2B Reach via Deep Localization and Non-Hardware Revenue Growth
LG is rapidly expanding its presence in the commercial HVAC market, delivering solutions to logistics centers, retail complexes and other large infrastructure projects. Recent highlights include the installation of its high-efficiency Multi V i™ system at a major logistics hub in Tuas, Singapore, and the supply of 28,000 RT of chillers to The Avenues-Riyadh, a major mixed-use complex in Saudi Arabia. These projects showcase LG’s ability to meet local regulations and customer requirements through tailored, region-specific solutions.  

The company is also accelerating growth in non-hardware revenue, aiming to increase its share from 10 percent to 20 percent. This includes offerings such as Building Energy Control (BECON), an AI-based integrated building management platform that provides real-time energy analytics. LG is also nearing commercialization of a digital twin system for data centers that can accurately predict server heat generation and optimize HVAC efficiency using AI-powered control systems 

Strengthening Global South Presence to Achieve Global Leadership
With strong localization at its core, LG is strengthening its presence in the rapidly expanding markets of the Global South through end-to-end localized operations that encompass R&D, manufacturing, sales and maintenance. While maintaining a strong presence in North America and Europe, the company is now accelerating its B2B expansion in emerging regions by delivering tailored solutions and strengthening its on-the-ground capabilities. 

In India, LG is launching a new product development organization this year and establishing a new production line at its Sri City plant, scheduled to open in 2026. This new line will support regional demand with an annual capacity of up to 1.5 million air conditioning units. 

Globally, LG is leveraging its HVAC Academy training centers to cultivate top-tier service, sales and engineering talent, while also using these facilities as strategic hubs to support regional expansion. The company currently operates HVAC Academies in 65 locations across 43 countries and plans to expand the network to 70 locations by the end of 2025. 

“HVAC demand is rising in tandem with the growing number of data centers being built worldwide,” said James Lee, president of the LG ES Company. “Leveraging decades of experience and core technological excellence, LG is committed to becoming a leading HVAC solution provider in the AI era.” 

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LG to Discuss Establishing the First Tropical-Climate HVAC Test Facility in Saudi Arabia

Company Forms Community of Cooperation to Conduct
Comprehensive Research into HVAC Solutions for Tropical Regions

SEOUL, July 7, 2025 — LG Electronics (LG), King Saud University (KSU), Pusan National University (PNU) and Shaker Group (Shaker) met and discussed the aspects of joint cooperation in the academic and research fields including the establishment of a tropical test site for heating, ventilation and air conditioning (HVAC) solutions in Saudi Arabia. Working together with Shaker–the Saudi Arabian market leader in HVAC–and its university partners, LG aims to drive the development of innovative temperature control systems for tropical climates.

In 2024, under the auspices of the Consortium for Advanced Heat Pump Research (CAHR), LG opened labs in the United States, Europe and China to create and test cold-climate heat pump technologies. The planned Saudia Arabian laboratory will be the company’s first facility dedicated to accelerating HVAC solutions for regions with tropical climates. Findings from the research conducted at the new lab will be presented to the relevant regional academic societies by KSU and PNU. The results of research projects undertaken at the consortium’s Alaska-based lab were shared at AHR Expo 2025 in Orlando, Florida, earlier this year.

At the Saudia Arabian test facility, LG aims to collect valuable “real-world” data by operating and assessing a variety of solutions tailored for tropical conditions. Each participating party will have specific duties to perform. KSU, one of the Middle East’s most renowned universities, will provide a suitable test site environment and, in collaboration with PNU, take responsibility for conducting studies and analyzing data. LG and PNU already have a strong relationship and have been working together in South Korea to research core HVAC technologies, such as high-efficiency heat exchangers. Shaker, a trusted partner to LG for many years, will offer its invaluable support via system installation and device setup monitoring.

Once operational, the new facility will be used to thoroughly examine the performance and reliability of LG’s upcoming HVAC products, including the Multi V–an intelligent variable refrigerant flow (VRF) solution designed specifically to handle hot temperatures–and various wall-mounted residential air conditioners. LG is diligently working to develop these HVAC products and aims to complete them in the near future. Additionally, the company plans to utilize the site for testing AI engine features tailored to tropical climates.

“This exciting new collaboration will help LG to further its leadership in HVAC innovations designed for tropical climates,” said Jin Sim-won, head of Advanced R&D Division at the LG ES Company. “The data and insights we gain from the tropical region will help us deliver more efficient, intelligent and reliable solutions tailored to the world’s hotter regions.”

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LG Releases Preliminary Earnings for Second-Quarter 2025

Company Plans to Focus on Reinforcing its Business Fundamentals by
Prioritizing Areas of Qualitative Growth

SEOUL, July 7, 2025 — LG Electronics Inc. (LG) today announced its preliminary earnings results for the second-quarter of 2025, reporting a consolidated revenue of KRW 20.74 trillion and operating profit of KRW 639.1 billion.

Both revenue and operating profit declined year-over-year. The slowdown reflects continued weakness in consumer sentiment across major markets and an increasingly challenging external environment. In particular, changes in U.S. trade policy led to higher tariff costs and intensified market competition, further weighing on performance.

Despite an unfavorable business environment, LG’s core businesses—including home appliance solutions, as well as B2B-driven segments such as vehicle solutions and heating, ventilation and air conditioning (HVAC)—delivered solid performance and maintained sound profitability. However, the media and entertainment solutions business faced a challenging quarter due to slowdown in demand, higher LCD panel prices and increased marketing expenses amid intensifying competition. Profitability was also affected by increased costs, including U.S. general tariffs, steel and aluminum derivative tariffs, and logistics expenses.

In the second half, LG will focus on reinforcing its business fundamentals by prioritizing areas of “qualitative growth.” This includes expanding high-margin, stable-growth B2B sectors such as vehicle solutions and HVAC, scaling non-hardware businesses including webOS platform services and subscription-based models, and enhancing direct-to-consumer (D2C) sales through LGE.COM.

B2B operations offer greater resilience against demand and pricing volatility, making them well-suited for expanding solution-based businesses and establishing entry barriers through strong partnerships. Subscription models and platform-based services support recurring revenue and higher profitability, while D2C sales contribute to both improved profit structure and enhanced brand value.

The home appliance solutions business is maintaining a strong presence in the premium market and also achieving success in the volume zone lineups despite softening demand due to changes in U.S. trade policy and geopolitical risks in the Middle East, while its subscription model continues to perform steadily. In the second half, logistics costs are expected to ease, allowing the company to focus on securing sales, minimizing tariff impacts and ensuring a sound profit structure through operational efficiency.

The media and entertainment solutions business was impacted by price reductions aimed at addressing stagnant demand and higher marketing spend. In the second half, LG aims to further solidify its leadership in the premium OLED TV segment through the launch of new wireless products, while enhancing the competitiveness of the webOS platform by expanding into new content areas such as gaming and digital art.

The vehicle solutions business continues to grow steadily despite industry-wide challenges. Revenue growth and operational efficiency improvements have led to an increase in operating profit compared to the previous year. LG plans to drive sales of premium in-vehicle infotainment systems and diversify with new offerings like automotive content platforms.

In the HVAC business, LG will intensify its focus on commercial air conditioning systems and industrial cooling solutions—particularly by integrating AI-powered technologies into next-generation data center applications, expanding its AI data center (AIDC) business. The company also expects to complete the acquisition of European hot water solutions company OSO, supporting its expansion into the rapidly growing European Air-to-Water Heat Pump market through synergy and scale.

These figures are tentative consolidated earnings based on K-IFRS provided as a service to investors prior to LG Electronics’ final earnings results, including net profit. Details regarding each division will be announced officially later this month.

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LG OLED Meets Hollywood: Inside the LG OLED TV Roadshow in Los Angeles

Is it really possible for a TV in a bright living room to re-create what you see in a dark theater? With LG’s 2025 OLED, that translation may now be closer than ever.

Over the past few years, LG has worked closely with Hollywood filmmakers to develop the ultimate display experience for cinematic viewing. As part of that initiative, the LG OLED Hollywood Roadshow, which debuted last year, made its second appearance in Los Angeles in May.

Photo credit: LG Corp

Held at Picture Shop, a high-profile post-production company on Sunset Boulevard, the event attracted filmmakers, colorists and cinematographers eager to explore how LG’s OLED technology, including the latest LG OLED evo AI G5(Link Embedded) model, translates creative intent to home viewing environments.

“As a cinematographer, I deeply appreciate the boosted brightness and richer, more nuanced blacks of the LG OLED evo AI G5. It’s incredibly satisfying,” cinematographer Rachel Morrison says of the LG OLED evo AI G5, which offers more than three times the peak brightness of standard OLED TVs while maintaining perfect blacks. (LG is the first manufacturer to receive Perfect Black verification from UL Solutions, a global authority in product testing and certification.) LG also earned the highest “perfect” grade from TÜV Rheinland for indoor lighting image quality certification — an evaluation that confirmed the display’s ability to maintain top-tier picture quality not only in dark settings, but also in bright indoor spaces (Certified models: 65-inch M5/G5/C5/B5).

Building on this commitment to consistent image quality across lighting environments, a major result of LG’s collaboration with Hollywood professionals is Ambient Light Compensation, designed to enhance filmmaker-mode accuracy. Since films are typically mastered in dark environments, but viewed in various lighting, this feature automatically adjusts brightness and color to preserve the filmmaker’s vision. The algorithm behind Ambient Light Compensation was designed in collaboration with two Hollywood veterans: colorist John Daro, known for his work on “Kimi” and “Contagion,” and Michael Smith, a technical consultant.

John Daro, Colorist (Photo credit: Variety)

To calibrate HDR tone mapping for different lighting, Daro tested starting from a pitch-dark 5-nit baseline. “The goal was to ensure the image holds up, even in a sunlit room. Viewers shouldn’t have to dim the lights or close the blinds,” he says.

“Light sensors in the TV detect room brightness and the algorithm adjusts luminance accordingly,” Smith explains. “Whether it’s day or night, the content stays faithful to the filmmaker’s intent.”

Colorist Peter Doyle was also impressed. “Ambient Light Compensation is a game changer. It lets viewers experience the subtleties we labor over in a post-production facility, regardless of their lighting environment.”

Ambient Light Compensation Test Room (Photo credit: Variety)

As home viewing becomes the new norm, filmmakers are increasingly interested in display tech that preserves artistic integrity. Below is a recap of conversations with two filmmakers at the LG OLED Hollywood Roadshow.

How was your experience with LG OLED at the LG OLED Hollywood Roadshow?
It was great to see a panel that audiences will use in their own homes — up close and in action. LG OLED handles black levels and reflections impressively. The Ambient Light Compensation feature stood out, especially its responsiveness to lighting changes.

Peter Doyle, colorist for “Inside Llewyn Davis” and the “Harry Potter” series (Photo credit: Variety)

What feature of LG OLED do you think will most impact viewers?
The consistency of its blacks. In the “Harry Potter” series, for instance, many nighttime scenes are lit only by candlelight, with students dressed in black robes. In those cases, it’s no exaggeration to say the entire scene hinges on how black and shadows are rendered. Black isn’t just a background, it’s almost a character of its own. It grounds the frame and reveals nuance in the shadows. If a panel fails to express those subtleties, all the audience sees is a flat mass of darkness. There’s a saying: Everything comes down to black and shadow detail. And with LG OLED, the gradation of black, the softness and depth, is truly impressive.

What was your first impression of LG OLED Hollywood Roadshow?
The LG OLED evo AI G5 immediately stood out with its superior contrast and black levels. I was especially drawn to filmmaker mode, which aligns with how directors and DPs intend their work to be seen. And it disables motion smoothing, which is a nightmare for filmmakers.

Rachel Morrison, cinematographer of “Black Panther” and “Mudbound” (Photo credit: Variety)

Both “Black Panther” and “Mudbound” contain many dark scenes. What advantages do you think LG OLED offers when watching those films?
In “Black Panther,” the costumes feature layered textures and subtle differences in black tones. That complexity needs to come through without compromising skin tones. Displays like LG OLED preserve richness, detail, and accuracy within the blacks. In “Mudbound,” capturing the contrast between harsh daylight and moonlit nights was essential because I wanted to capture the stark contrast between what it meant to live in the American South as a white person versus a Black person. Without a display that expresses such nuance, much of the film’s meaning could be lost. LG OLED allows viewers to fully experience the world we built.

  • Peak brightness is 3X brighter than LG OLED B5 @10% window by Internal measurements.
  • In November 2024, LG’s entire 2025 OLED lineup (based on display modules) received certification from UL (certification number V183632) for achieving black levels below 0.24 nits in environments up to 500 lux. Actual performance may vary depending on viewing conditions

Ready to see movies the way directors intended — with every shadow, color and detail?

Click here and let LG OLED evo AI G5 show you how. For more immersive movie watching experience, visit the LG OLED Movie Club.

This story was edited from an advertorial feature article published on Variety.com by Bae Dongmi with photography by Ha Jin-kyung. This interview was conducted following attendance at the LG Electronics-hosted Hollywood Roadshow event in L.A. (LG OLED evo AI G5 showcase).

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LG OLED evo M5, the Only True Wireless OLED TV With G5’s Excellence in Picture Quality

With Uncompromised, Low-Lag Performance at 4K 144Hz, LG’s Advanced Wireless
Technology Sets a New Standard for Clutter-Free Gaming and Home Cinema

SEOUL, July 3, 2025 — LG Electronics (LG) has announced the global rollout of its newest wireless OLED TV series, the LG OLED evo M5 – a TV that combines LG’s advanced True Wireless technology1 with the industry-leading OLED picture quality of the G52 to reimagine the TV experience in a clutter-free setup.

The M5 sets a new gold standard for premium wireless home entertainment. LG’s True Wireless technology eliminates the cable connection between the TV and external devices, thanks to LG’s proprietary Zero Connect Box,3 a visually lossless wireless video and audio transmission solution. Delivering ultra-smooth content with low input lag up to 4K 144Hz,4 the M5 boasts performance on par with a wired connection.

The M5 offers next-level wireless technology for competitive gamers demanding ultra-responsive performance. Building on the legacy of LG’s OLED evo series, the M series is the only wireless TV compatible with both NVIDIA G-SYNC® and AMD FreeSync™ Premium to deliver a tear-free, stutter-free gaming experience even during fast-paced action up to 4K 144Hz. Certified by Intertek for Qualified Gaming Performance, the M5 features an ultra-fast response time of less than 0.1ms,5 delivering smooth, vibrant visuals in razor-sharp clarity.

The M5 is the optimal TV for those seeking both a superb gaming experience and a more flexible, cleaner setup. A conventional TV offers multiple ports for commonly used HDMI devices like gaming consoles on the back of the screen, causing viewers to walk to the TV to power on devices or switch inputs. But on the M5, these ports can be found on the Zero Connect Box, enabling consoles to be placed within reach – on a nearby shelf, inside a cabinet, or next to the sofa. As a result, there are no cables between the TV and entertainment devices.

The M5 is also a top-tier choice for home cinema enthusiasts, featuring Dolby Vision, Dolby Atmos and Filmmaker® Mode with Ambient Light Compensation for cinematic accuracy. Powered by the α (Alpha) 11 AI Processor Gen2, it offers enhanced depth and detail with AI Picture Pro, while AI Sound Pro enables immersive 11.1.2-channel audio. LG’s upgraded Brightness Booster Ultimate technology boosts screen brightness by up to three times compared to conventional OLED models.6 The M5 has also received UL Solutions’ “Perfect Black” and “Perfect Color” verification, along with certifications from Intertek for 100 percent color fidelity and 100 percent color volume. A “Perfect” grade by TÜV Rheinland7 further affirms the M5’s capability to maintain clarity even in bright indoor conditions.

With a flush-fit design and no visible cable clutter, the LG OLED evo M5 delivers a truly immersive entertainment experience with the uncompromised performance of a wired setup.

“For 12 consecutive years, LG has led the global OLED TV market and we are opening a new era of television with our leadership in wireless TV,” said Park Hyoung-sei, president of the LG Media Entertainment Solution Company. “The OLED evo M5 exemplifies our commitment to innovation and our pursuit of the ultimate in premium home entertainment.”

The LG OLED evo M5 series will roll out globally in 97, 83, 77 and 65-inch screen sizes. To discover more about LG’s wireless OLED TVs, visit www.lg.com/uk/tvs-soundbars/why-true-wireless/.

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1 Wireless transmission refers to the transferring of video and audio signals between a TV screen and the Zero Connect Box. Visually lossless, based on internal test results with ISO/IEC 29170-2 and measurement results may vary depending on connection status.
2 VRR support varies by model: M5 series (83, 77, 65-inch at 144Hz, 97-inch at 120Hz), G5 series (83, 77, 65, 55-inch at 165Hz, 97-inch at 120Hz, 48-inch at 144Hz).
3 The TV and the Zero Connect Box each plug into the wall for power.
4 LG 2025 OLED M5 series TVs up to 83 inches (screen size) provide support for 4K@144Hz. The 97-inch OLED M5 supports 4K@120Hz.
5 LG OLED displays been certified as “0.1 response times (Gray to Gray)” and “Qualified Gaming Performance” by Intertek.
6 Applies to 65/77/83-inch M5 models, compared to the same sizes of conventional OLED models (B5 series) in a 10 percent window.
7 LG 2025 65-inch M5 has received TÜV certification for True Visual Experience with Indoor lighting. True Visual Experience certification by TÜV means that the product achieved the highest grade “Perfect” in all five metrics for ambient visual quality (blackness, vividness, perceptual contrast length, gradation precision and ambient contrast modulation) when tested in accordance with IDMS 11.5 Ring-light Reflection standards up to 500lux.

Beyond the Screen: LG’s Global Survey Explores the State of Connection in the Age of Social Media

Despite living in a world more connected than ever before, many people paradoxically feel a deeper sense of disconnection. As part of its ongoing efforts to understand that true fulfillment comes from genuine connections and reflecting LG’s commitment to expand “Life’s Good” in digital spaces, LG Electronics conducted a global survey to explore the state of connection in the digital age. The findings offer timely insight into the emotional disconnect often hidden behind the screens we interact with every day.

Conducted across the United States, United Kingdom, Australia, India and Canada, the survey gathered responses from 5,000 individuals between the ages of 18 and 45. It revealed that 68 percent of people find it more difficult to form real friendships and meaningful connections in today’s social media-driven world. The most common barriers include a lack of time, practical distance, and the fear of awkwardness—pointing to deeper issues beneath the surface of digital engagement.

 Perhaps more concerning, 62 percent of participants reported spending more time online every week than engaging in deep, meaningful interactions with people. Furthermore, one in three respondents said they had experienced a meaningful connection only once or not at all in the past month.

And yet, the desire for more remains clear: 82 percent said they believe their lives would benefit from more meaningful connections, and 86 percent agreed such relationships help them view life more optimistically.

 To counteract the disconnection often felt in an era dominated by superficial interactions, such as likes and comments on social media, LG launched “Radio Optimism,” a new brand campaign designed to spark genuine connection through the power of music. Inspired by the storytelling spirit of traditional radio, the campaign invites people to create one-of-a-kind AI-generated songs and share them with someone special. In doing so, LG is helping to turn digital interactions into heartfelt moments that build bridges instead of barriers.

The campaign reflects LG’s enduring brand promise—Life’s Good—and its belief that technology should serve not just our convenience, but our emotional well-being. In a time when many are scrolling past what really matters, LG is encouraging people to pause, reflect and reconnect.

The campaign website is available in English and Spanish, with plans to support additional languages to enable broader participation. The official campaign website can be found at RadioOptimism.lg.com, and visit www.lg.com/lifesgood/ to know more details about LG’s brand promise.

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* Survey Methodology
Timings: Fieldwork conducted from April 29 – May 1, 2025, via Focaldata
Countries: 5 – US, UK, Australia, India and Canada
Age: 18-45
Sample Size: 5,000 participants across US, UK, Australia, India and Canada, with 1,000 participants in each market, and nationally representative splits by age, gender and region.

LG Expands Into Smart Logistics, Building on Lighthouse Factory Expertise

Strategic Partnership With LogisValley Aims to Scale AI-powered Autonomous
Robotics From Smart Factories to Global Logistics Hubs

 

SEOUL, July 1, 2025 — LG Electronics (LG) is expanding its smart factory innovations into the rapidly evolving smart logistics sector. The company recently signed a memorandum of understanding (MOU) with LogisValley at LG Digital Park in Pyeongtaek, Korea. The agreement marks a significant milestone in jointly developing next-generation logistics center solutions by combining the two companies’ respective strengths.

As Korea’s largest integrated logistics company, LogisValley provides comprehensive services in logistics center development, leasing and consulting to a wide range of domestic and global clients. The company also directly operates over 50 logistics centers around the world.

The partnership is grounded in a shared goal: to deliver customized smart logistics solutions that address the evolving needs of global customers. This will be achieved by integrating LG’s expertise in industrial robotics and digital twin technologies with LogisValley’s capabilities in logistics center design, construction and operations.

A Strategic Alliance for Smart Logistics Transformation
Through this collaboration, the two companies will work together to advance smart logistics solutions and pursue joint go-to-market strategies targeting global customers. Notably, LG will collaborate with LogisValley from the early design stages of new logistics centers to ensure optimal integration of LG’s smart factory technologies, maximizing synergy and operational efficiency.

LG’s smart factory portfolio encompasses a wide range of capabilities, including industrial robots, digital twin-based production system design and monitoring, and big data and generative AI-powered process, safety and quality management. These solutions are expected to generate significant impact in logistics operations, where accuracy and efficiency are key.

A major focus will be automation. LG’s broad lineup of robots – such as autonomous mobile robots equipped with robotic arms – can automate labor-intensive logistics tasks like box picking. Vision AI technology minimizes errors in packaging and product sorting, enhancing precision and reducing reliance on manual labor.

In addition, LG’s extensive experience in managing large volumes of manufacturing components across its production sites enables the company to provide automation solutions that optimize space utilization. By efficiently categorizing and storing items, LG’s solutions facilitate robotic outbound processes within logistics centers.

Digital twin technology serves as another key differentiator. By creating virtual replicas of logistics environments, LG can simulate and analyze material flows to design the most effective robotic workflows. These simulations allow optimization before deployment, while real-time monitoring helps proactively detect and address potential disruptions, improving overall operational efficiency.

Internal Deployment and Market Opportunity
Beyond third-party applications, LG and LogisValley will apply these smart logistics solutions internally to enhance their own operations. Customized systems will be implemented at LogisValley’s self-operated logistics centers and LG’s home appliance logistics hubs to further boost internal productivity and efficiency.

According to Fortune Business Insights, the global smart logistics market is expected to grow from USD 88.1 billion in 2025 to USD 212.8 billion by 2032, with a compound annual growth rate of 13.4 percent.

Broader Collaboration in Vietnam
In a separate initiative, LG and LogisValley have also signed an agreement to collaborate on a commercial development project in the West Lake district of Hanoi, Vietnam. The upscale complex will feature a six-star hotel and shopping mall, with LG providing a full suite of commercial display products and solutions.

Among the featured offerings by LG is its latest hotel TV – the first in the world to support both Apple AirPlay and Google Cast. Guests can stream content from their devices simply by scanning a QR code, with all personal data automatically erased at checkout to ensure privacy and security.

Other key offerings include the LG MAGNIT All-in-One, a 136-inch micro LED display with integrated controller and speaker, ideal for business environments, and a next-generation interactive whiteboard equipped with AI summary and chatbot features tailored for educational settings. All of these solutions can be integrated into LG’s Business Cloud platform, which provides seamless hardware-software management for commercial displays.

“This partnership is a major step forward in becoming a trusted partner in the fast-growing smart logistics industry,” said Jeong Dae-hwa, head of LG’s Production-engineering Research Institute. “By leveraging the logistics expertise we’ve built through operating our Lighthouse smart factories, we aim to create real value for our customers.”

“Our collaboration brings together LogisValley’s smart logistics platform and LG’s advanced factory technologies,” added Lim Young-bin, Chairman of LogisValley Group. “Together, we will accelerate innovation across logistics and manufacturing, and strengthen our global competitiveness.”

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LG Acquires Premium Water Heating Solutions Provider OSO to Strengthen HVAC Portfolio

Strategic Move to Accelerate Growth in European HVAC Market and Beyond

SEOUL, June 30, 2025 — LG Electronics (LG) has signed an agreement to acquire a 100 percent stake in OSO, one of Europe’s leading providers of water heating solutions. The strategic acquisition will further fortify LG’s comprehensive heating, ventilation and air conditioning (HVAC) portfolio – a core growth engine of its B2B business – and accelerate the company’s ambition to become a top-tier player in the HVAC industry.

Founded in 1932, OSO offers a complete range of water heating solutions, including electric water heaters, stainless steel thermal storage systems for heat pumps and boilers, and other advanced water heating technologies. A recognized market leader, OSO has firmly established its presence in Europe’s USD 15 billion heating and hot water solutions market.

Driving Growth Through Integrated HVAC and Water Heating Solutions
Europe is witnessing a rapid rise in demand for air-to-water heat pump (AWHP) systems – technologies that provide heating, cooling and hot water by extracting heat from ambient air. This growth is being driven by the region’s climate policies and energy security concerns.

According to BRG Building Solutions, the European heat pump market is expected to double by 2030, with annual unit sales increasing from approximately 1.2 million in 2024 to 2.4 million by the start of the next decade.

By combining OSO’s product lineup with LG’s advanced heat pump technologies, the acquisition creates immediate synergies. This integration will further enhance LG’s ability to deliver complete HVAC solutions, strengthen its competitiveness in Europe and support its broader global expansion strategy. LG plans to offer integrated HVAC and water heating packages that deliver optimized solutions tailored to diverse customer needs. Furthermore, LG will combine its R&D and heat pump expertise with OSO’s deep product knowledge to broaden and elevate its overall HVAC solution portfolio.

OSO’s Stainless Steel Hot Water Solution Lead the European Market
Hot water systems designed for heat pumps are typically made from either enamel or stainless steel. While enamel was historically favored, stainless steel is now preferred due to its superior hygiene and resistance to corrosion.

OSO’s stainless steel hot water solutions boast excellent energy efficiency and minimal heat loss – key advantages that have helped the company secure a leading position in Europe. With manufacturing facilities in Norway and Sweden, OSO ensures a timely and stable supply of high-quality products across the region. The company’s early adoption of automated manufacturing processes has also enabled exemplary product quality and cost competitiveness.

LG aims to build on these capabilities by jointly pursuing manufacturing innovation with OSO, enhancing automation and productivity through its own 60+ years of production expertise. The integration of both companies’ networks and infrastructure is expected to unlock powerful synergies.

Following the acquisition, OSO will continue to operate independently, retain its existing OEM partnerships and pursue new growth opportunities – while benefiting from LG’s global scale and resources.

Accelerating Growth with LG’s “3B” Strategy: Build, Borrow, Buy
In late 2024, LG established the ES Company to accelerate growth in its HVAC business. With an ambitious goal to outpace industry growth in the cleantech sector, the ES Company offers a comprehensive HVAC portfolio spanning residential and commercial air conditioners to large-scale chillers.

LG is also pioneering the digital transformation of HVAC, applying AI-powered technologies to next-generation solutions for data centers, nuclear facilities and mega factories.

To drive this growth, LG’s HVAC business is actively implementing a “3B Strategy”: building internal capabilities, borrowing external expertise and buying through strategic acquisitions. The OSO deal exemplifies this approach and underscores LG’s commitment to expanding its B2B footprint through mergers, acquisitions and partnerships.

“LG’s deep know-how in Heat Pump Water Heaters in combination with OSO stainless steel tank leadership will ensure sustainable, high-quality product solutions for our customers,” said Sigurd Braathen, Owner of OSO Group AS.

“OSO’s proven water heating solutions are a strategic catalyst for LG’s HVAC expansion,” added James Lee, president of the LG ES Company. “Together, we will deliver highly efficient, integrated solutions that strengthen our market leadership and support global electrification for a more sustainable future.”

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Connecting Minds, Inspiring Innovation: LG Brings Together Global HVAC Leaders at Annual Summit

Working in close partnership with top experts from all around the world, LG continues to play a leading role in shaping the future of the global heating, ventilation and air conditioning (HVAC) industry. As part of that effort, the company holds annual LG HVAC Leaders’ Summits – a global gathering designed to share knowledge, spark innovation and build stronger partnerships.

A photo of a man standing on a conference podium

The 2025 edition of the summit began earlier this year in Africa and is now expanding to key regions including Asia, India, the Middle East and Latin America. This wider reach reflects LG’s goal of fostering deeper collaboration and driving technical exchange across the global HVAC community.

A photo of a crowd at a conference

Tailored for professionals passionate about propelling the industry forward, the LG HVAC Leaders’ Summit offers a rich mix of hands-on experiences and expert-led discussions. So far, this year’s events have welcomed influential HVAC consultants and decision-makers from Africa, the Middle East and seven Asian countries. Many attendees are currently involved in major national HVAC projects, making the summit a key forum for in-depth discussions and a gateway to meaningful cooperation.

A group photo of LG HVAC Leaders Summit 2025 attendees

At the heart of the summit are a series of seminars led by LG experts. Topics have ranged from market-specific challenges – such as carbon-neutral building mandates – to the latest advances in variable refrigerant flow (VRF) technology and specialized cooling solutions for data centers. One standout session focused on LG’s dedicated HVAC systems for data centers, offering participants valuable insight into how LG delivers sustainable, high-efficiency climate control in high-load environments.

Real-world success stories also played a central role. Case studies from Southeast Asia, including the Philippines, Indonesia and Thailand, showcased the performance and energy savings achieved with the LG Multi VTM i system. Another session highlighted LG Singapore’s approach to achieving Green Mark certification, reinforcing how LG solutions align with customers’ diverse energy and performance demands.

A photo of a crowd observing machinery

Participants at the Asia and India Summit also had the opportunity to see LG solutions in action. In Paju, South Korea, they visited a café equipped with 40 LG round cassette indoor units, offering a great example of how HVAC can blend comfort with design. Then in Songdo, they toured a large residential complex utilizing LG’s Multi V S system and 1-way cassettes – demonstrating how LG HVAC integrates seamlessly into modern living spaces.

Meanwhile, attendees from the Middle East took part in technical tours to deepen their understanding of LG’s HVAC capabilities. The first stop explored the company’s chiller factory in Pyeongtaek, where the group observed LG’s high-efficiency chiller manufacturing production line. This was followed by a visit to LG Smart Park in Changwon, home to advanced compressor lines and R&D facilities. These visits showcased LG’s strong manufacturing and innovation backbone, reinforcing the company’s commitment to sustainable, future-ready HVAC solutions.

Beyond the technical sessions and site tours, the summit also created space for relationship-building. Highlights included LG Night, an evening of cultural exchange and networking, where participants connected more personally with the brand and with each other. The summit also served as a platform for sharing LG’s people-centric values, brand philosophy and long-term commitment to building strong global HVAC partnerships.

A photo of a man speaking in a conference

Building on the summit’s momentum, LG also hosted InnoFest AIR 2025 APAC from June 23 to 25. Around 100 dealers and contractors from 13 Asian countries – including the Philippines, Singapore, Thailand and Vietnam – gathered to experience LG’s latest product lineup. Participants visited LG Smart Park to see residential and commercial air conditioner production lines, and experienced the company’s 60-year legacy of innovation at the Heritage Lounge.

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[Executive Corner] Life’s Good When We Reconnect: Bridging Hearts Through Music in a Hyperconnected World

We live in a time when connection is easier than ever – or so it seems. With just a few taps, we can talk to someone across the globe. Social platforms let us share our thoughts, lives and moods in real time. AI serves up content tailored to our every preference. In many ways, it’s remarkable. We’ve never been more “connected.”

And yet, something essential still feels missing.

Despite constant digital interaction, we often hesitate to have real, heartfelt conversations – especially with those closest to us. We might send a quick message instead of picking up the phone. Or hold back from expressing deep emotions, unsure how they’ll land in a fast-paced, digital world. The irony is hard to ignore: in this hyperconnected world, emotional disconnection has quietly crept in.

A photo of woman in front of campaign slogan 'Radio Optimism'

At LG, we believe technology’s true purpose is to bring people closer – not just in terms of convenience, but emotionally. That belief is at the heart of our brand promise: Life’s Good. More than a slogan, it reflects our view that life is better when it’s filled with connection, warmth and optimism.

That’s why we created “Radio Optimism,” our latest global campaign. It began with a simple but important question: What does better connection look like today?

The campaign is built around the enduring power of music – one of humanity’s most universal emotional expressions. A single melody can convey what words cannot. A song can spark joy, recall memories or bring comfort – regardless of language or culture.

A photo of a laptop displaying the slogan 'Radio Optimism'

By combining that emotional depth with AI, Radio Optimism makes it possible to turn your heartfelt sentiments into music and send it to someone who matters. LG isn’t delivering the message – we’re simply enabling you to share your own, in a deeply human way.

This effort builds on our “Optimism your feed” campaign from last year, where we leveraged social media algorithms to promote positive content based on users’ viewing patterns, spreading optimistic messages in a space often dominated by negativity. This year, we’re taking it a step further by encouraging users to share heartfelt songs that express gratitude, encouragement, and love to their loved ones, aiming to help people experience the essence of Life’s Good even in the digital space.

 A profile photo of a lady

Because at LG, we don’t just make devices – we create experiences that help build a Better Life for All. That means making space for joy, for kindness and for emotional connection. It means reminding people what makes life truly good.

Whether it’s a parent sending a song to their child far from home, or friends rekindling their bond through shared music, we hope this campaign sparks meaningful moments – bridging distances with the power of music, heartfelt emotions and genuine intentions.

After all, the smallest gestures are often the ones that resonate the most.

And if one song, shared from the heart, helps someone feel more seen, more loved, more connected – then that’s the kind of impact we believe in.

By Kim Hyo-eun, vice president and head of LG’s Brand Management Division

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Not Enough Minerals? LG Home Appliance Solution Has You Covered!

Since way back in 1996, LG Electronics has been putting serious effort into developing materials that aren’t just good for our products – but good for people and the planet, too. And we’re not stopping at just home appliances. The materials we’ve created are finding exciting new uses beyond the home, bringing more convenience to everyday life while helping to improve the environment.

A photo of a factory worker observing a flat surface

One of the standout results from this journey has been our work with advanced glass-based materials. Thanks to years of R&D, we’ve built up some pretty impressive Optical and Display Glass Technologies.

Glass might seem simple, but it’s got some amazing properties: it’s made from natural ingredients, it’s highly resistant to heat and chemicals, and it doesn’t react much with other substances. That means we can combine it in lots of ways to create all kinds of useful materials. LG has been tapping into that potential, building out its capabilities through a dedicated Advanced Materials business focused on functional glass.

This new business is growing fast as a key B2B pillar within LG’s Home Appliance Solution Company. We’ve been investing significantly in R&D and production – and the results are speaking for themselves. To date, LG has applied over 420 patents related to glass powder and has even set up a production plant in Changwon, South Korea, capable of producing 4,500 tons annually.

One of our standout innovations? Mineral Wash – a water-soluble, alkaline mineral glass powder. When added to water, it releases mineral ions that break down contaminants like oils, fats and proteins in fabrics. It even helps shrink water molecules, making it easier for them to get between the fabric and stains. That means enhanced cleaning power, less need for chemical surfactants and a more eco-conscious laundry experience.

A photo inside a washing machine with laundry

LG is also working with external partners to expand the potential of Mineral Wash. On June 26, we signed an MOU with a national Korean institution to launch a pilot project aimed at achieving a “Water Positive” status – basically returning more clean water to nature than we use. With the help of Mineral Wash, we’re exploring how we can reduce water use, recycle wastewater and even restore rivers. If the pilot proves successful, Mineral Wash could open up new opportunities as a raw material for both household and commercial laundry products.

A photo of two men on top of a mountain with a Korean flag

And that’s not all. Earlier this year, our Advanced Materials Research Lab team headed to Antarctica – yes, Antarctica – to test the antibacterial power of Purotec™ and study how Mineral Wash and Marine Glass impact marine microorganisms in extreme environments. The findings? Purotec showed strong antibacterial effects even in the harshest conditions, and Mineral Wash proved to be environmentally safe, showing almost no harm to delicate marine ecosystems.

A photo of a group in front of the sign 'Antarctica'

As our Advanced Materials business grows, so does our global presence. In early 2025, we showcased our tech at ChinaPlas – Asia’s largest industrial materials exhibition – and we’re gearing up for the K-SHOW in Germany this October to connect with even more B2B customers across Europe and North America.

A photo of a machine carrying a box written 'LG PuroTec'

At LG, we’re not just thinking about the appliances in your home – we’re rethinking the materials that power them, with a vision that’s global, sustainable and built for the future.

* Some images have been edited to aid understanding and may differ from actual appearance.

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LG Launches “Radio Optimism” Campaign to Spread “Life’s Good” Through Music

LG’s New Campaign Leverages Music – the Universal Language – to Foster
Deeper Connections and Expand the Life’s Good Promise in Digital Spaces

A photo of woman in front of campaign slogan 'Radio Optimism'

SEOUL, June 24, 2025 — LG Electronics (LG) today launched a new brand campaign, “Radio Optimism,” designed to help strengthen meaningful human connections and spread optimism through shared musical experiences. This initiative aligns with LG’s brand promise, “Life’s Good,” and addresses the growing challenge of forming genuine relationships in a technology-driven world.

The Radio Optimism campaign seeks to counteract the disconnection often felt in an era dominated by superficial interactions, such as likes and comments on social media. By harnessing the power of music, LG aims to foster deeper bonds among individuals, promoting a more fulfilling life.

“As technology advances, meaningful human connections become increasingly vital to enrich our lives. LG continues its commitment to bringing optimism into customers’ daily lives, staying true to our enduring brand promise of ‘Life’s Good,’” said Kim Hyo-eun, head of LG’s Brand Management Division.

This campaign reinforces LG’s commitment to creating enriching experiences in digital spaces where today’s consumers spend significant time. Building on this mission, LG has continuously engaged with younger audiences through participatory campaigns that bring the Life’s Good philosophy to life. Last year’s “Optimism your feed” campaign leveraged social algorithms to foster positivity on social media. This new initiative specifically seeks to address the paradoxical disconnection in an era of hyper-connectivity.

“One of the most reliable predictors of happiness is having deep and meaningful relationships,” said Jean M. Twenge, Professor of Psychology at San Diego State University. “Yet today, many people are spending more time online and less time connecting in person. Social media in particular tends to create shallow relationships rather than the deep connections people need. It’s common for people to have hundreds of followers but no one to talk to in real life if they need support. We need to build more meaningful connections with those around us. That might turn around the pronounced decline in happiness that’s occurred over the last decade.”

A new global study* from LG on social connection reveals that 68 percent of people find it harder to make real friends, and a third reported having one or fewer meaningful connections in the past month, with 8 percent experiencing none at all. Inspired by traditional radio’s unique way of connecting people through music and storytelling, the Radio Optimism campaign transforms this concept into an interactive platform where participants can create and send personalized songs to their loved ones. Users can easily create new songs using AI-powered tools, which are thoroughly trained on a curated music dataset. These tools interpret user prompts to produce unique musical pieces and generate matching album art, providing an engaging and personalized experience. Once generated, these songs can be sent to recipients to deepen their connection and made available for others to discover worldwide.

According to the survey, nearly 9 in 10 respondents believe that meaningful connections lead to a more optimistic outlook on life. By providing a platform for individuals to express their feelings, this campaign aims to foster deeper connections and help individuals enrich their lives while spreading optimism in their own ways.

The campaign website is available in English and Spanish, with plans to support additional languages in the coming months to enable broader participation. The official website can be found at RadioOptimism.lg.com. More details can be found on www.lg.com/lifesgood/.

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* Survey Methodology
Timings: Fieldwork conducted from April 29 – May 1, 2025, via Focaldata
Countries: 5 – US, UK, Australia, India and Canada
Age: 18-45
Sample Size: 5,000 participants across US, UK, Australia, India and Canada, with 1,000 participants in each market, and nationally representative splits by age, gender and region.

LG Wins “Global Innovation Award” at 2025 Nissan Global Innovation & Quality Award

Company Recognized for Driving Innovation in In-Vehicle Infotainment

SEOUL, June 24, 2025 — LG Electronics (LG), a mobility sector technology leader, has been honored with the Global Innovation Award at the 2025 Nissan Global Innovation & Quality Award ceremony, held on May 29. This annual program celebrates suppliers who have made exceptional contributions to enhancing Nissan’s product competitiveness and brand value.

This prestigious award recognizes LG’s innovative contributions in In-Vehicle Infotainment (IVI) as Nissan’s strategic hardware and software partner. LG has played a pivotal role in developing a high-performance in-vehicle computing platform that integrally manages various digital functions within the vehicle. The company previously achieved stable and successful mass production of Nissan’s earlier IVI systems, starting in Europe in 2024 and expanding to other regions. This consistent track record has opened up new opportunities for future projects, including next-generation platforms.

Receiving its first-ever Global Innovation Award marks a significant milestone in LG’s long-standing partnership with Nissan. Building on this recognition, LG looks forward to deepening its collaboration by expanding into broader technological domains. These include next-generation digital cockpit systems that integrate advanced mobility innovation technology and diverse software solutions that enhance the in-vehicle experience.

“This award is a testament to LG’s technological leadership in the era of Software-Defined Vehicles (SDVs),” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “We will continue to provide new value in the future mobility market by deepening our partnership with automakers, as we shape the future of mobility together.”

As a global leader in vehicle component technologies, LG is actively responding to the evolving needs of the market and customers as the industry transitions towards SDVs and continues to drive sustained innovation across all major automotive component areas, encompassing both hardware and software, including IVI, telematics and Advanced Driver Assistance Systems (ADAS) – key enablers of electric and autonomous vehicles.

Building on these innovation efforts, LG is at the forefront of telematics innovation – a cornerstone of SDVs. Last year, LG achieved the No. 1 global market share in automotive telematics with 24.4 percent, based on its own analysis of Strategy Analytics data. The company’s telematics technology enables real-time, high-capacity data communication by seamlessly connecting in-vehicle networks to external 5G infrastructure. With these strengths in telematics and its broad software expertise, LG is further solidifying its role in shaping the future of connected and autonomous vehicles.

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