Over the past few years, the vehicle cabin has evolved far beyond its traditional role as a functional driving environment. In step with broader mobility trends such as electrification, automation and software-defined intelligence, the car interior has steadily grown into a flexible living space – one capable of supporting a wider range of everyday needs during the journey.

Building on this industry evolution, we at LG are exploring how in-cabin experiences may further develop through our next-generation concept platform, LG P-pod 1.0. This solution combines LG Mobility AI and advanced technologies developed across our Vehicle Solution (VS) Company.

LG P-pod is the new name we’ve given to the digital cockpits that we develop to test advanced mobility innovations before they reach commercialization. The “P” stands for Prototype, highlighting its role as an early-stage concept and a practical testbed for our mobility technologies. The word “pod” refers to the cabin itself – a modular, human-centered space where multiple technologies work together. It also evokes the image of a pea pod, symbolizing how key in-car systems – from the head unit and displays to connectivity solutions and the Advanced Driver-Assistance System (ADAS) Vision System – fit seamlessly within one cohesive environment. At once functional and symbolic, LG P-pod represents a future-oriented yet emotionally resonant design philosophy – where innovation feels intuitive, and the name itself remains simple and memorable.

Let’s take a closer look at how we’re using LG P-pod 1.0 as a test platform to drive in-cabin experience innovation.

1. Empathetic Interaction: Exploring How Cars Can Understand and Respond
It starts with recognition – a car that sees you, knows you and responds before you even ask. LG P-pod 1.0 serves as a technology incubator, exploring how future vehicles might identify drivers through a Driver Monitoring System (DMS), retrieve schedules or prepare frequently used apps to support more natural interaction.

These foundational technologies help us investigate how vehicles could evolve from simple awareness to context-responsive behavior. The adaptive portrait display shifts orientation for better visibility, while the LG Mobility AI-based voice interface provides a platform for studying more conversational, human-like interactions. Combined with front-camera data and Vehicle-to-Everything (V2X) connectivity, the system also enables research into precise stopping points or personalized in-cabin moments – such as lighting, music and animations that respond to special occasions like a birthday or an anniversary.

2. Personalizing Your Journey: Enabling Mobility to Adapt to Every Individual
While traditional personalization has centered on the driver, LG P-pod 1.0 acts as a technology incubator for extending tailored experiences to all passengers. Powered by the Driver & Interior Monitoring System (DIMS), the platform explores how it can recognize the conditions and preferences of both the driver and passengers in real time, offering tailored entertainment – from OTT services and music to games and apps – instead of mirroring the same content across every screen.

Shared experiences can also be enhanced. Group decisions, like choosing a restaurant, can be made through an on-screen voting feature that syncs results across displays. An AI recommendation engine suggests destinations, routes and entertainment based on contextual information. With profiles that follow each user and settings that activate automatically, LG P-pod 1.0 turns the car into a space where every passenger’s journey feels personal – whether it lasts ten minutes or two hours.

3. Expanding Time and Space: Shaping How Life Can Continue Seamlessly on the Road
LG P-pod 1.0 reimagines the vehicle not as an isolated environment but as a lifestyle enabler that helps explore new forms of seamless connectivity. Through the Smart Telematics System and integration with smart home appliances, it serves as a platform for exploring how users might control home devices from inside the car – including air conditioning, lighting, robot vacuums and even pet feeders. Through real-time data exchange, the system also investigates ways to enable remote awareness of home cameras and sensors, helping to keep the home and vehicle connected and offering greater peace of mind while on the road.

This seamless connection extends to entertainment as well. Videos or music started at home can resume playing inside the vehicle, making the cabin a natural extension of each user’s personal environment. By reducing the boundary between “on the road” and “at home,” LG P-pod 1.0 acts as a platform for experimenting with new connected-life experiences where travel time becomes an uninterrupted part of everyday living.

“By leveraging LG P-pod 1.0 as an incubator for LG’s mobility technologies, we’re taking a meaningful step toward our vision of a ‘Living Space on Wheels,’ where the vehicle becomes a personalized environment that supports every part of your lifestyle,” said Alexio Rhee, head of Global Customer Strategy at the LG Electronics VS Company. “By combining empathetic interaction, multi-profile personalization and seamless connectivity between the car and the home, LG is redefining what the in-cabin experience can be.”

We’re unveiling LG P-pod 1.0 to a global audience as part of our “LG on board” mobility campaign, sharing how elements such as intelligent understanding, personalized adaptation and immersive interaction may shape future in-car experiences. Through a series of stories – beginning with the first core value, “Empathetic Interaction,” revealed on December 15 and followed by additional values later in the month – we aim to offer a glimpse into a more meaningful way of experiencing life on the move.

# # #

This year marks a special milestone for LG Electronics: the 50th anniversary of our Gasan R&D Campus, the birthplace of many innovations that have reshaped how people live.

To celebrate the occasion, we held a commemorative event at the Campus located in Gasan-dong, southwestern Seoul, under the banner “50 Years of Technology and Passion, a Promise for Tomorrow.” The event brought together key figures from the Campus’s past and present – including research center heads and former division leaders – to reflect on a shared journey and reaffirm our commitment to advancing the global home appliance industry.

Founded in December 1975 as the Goldstar Central Research Lab, and at that time located within the company’s headquarters, the Gasan R&D Campus was the first privately established research facility in Korea. At a time when most companies maintain small R&D teams inside their factories, LG made a bold and forward-thinking decision to establish a centralized campus in the Seoul metropolitan area. Decades later, this decision appears prescient, with the Gasan R&D Campus having time and again proven itself invaluable to our company’s mission – to make life better for customers around the globe.

Beginning with just 10 researchers in a small, crowded workspace, the team quickly made history by developing one of Korea’s first domestically produced electronic POS cash registers in 1977. Energized by this early success, the lab continued to set new milestones for the nation’s electronics industry. It pioneered Korea’s first electronic Korean-English bilingual typewriter and independently developed Custom ICs, establishing in-house capabilities for semiconductor design and manufacturing. Building on these achievements, the lab rapidly expanded its scope from office and banking equipment to everyday home appliances – transforming fans, refrigerators and washing machines into electronically controlled, microprocessor-equipped devices. As projects multiplied and talent grew, the lab relocated to the Guro Industrial Complex, laying the foundation for what would ultimately become a powerhouse of home appliance innovation.

Today, the Campus spans 20 floors above ground and five basement levels, home to specialized laboratories like the Clothing Science Lab and Air‑Science Lab. It has powered the development of category‑leading and life‑improving innovations to market.

Among these are the LG Styler clothing care system; the world’s first Direct Drive (DD) motors for washing machines; linear compressors for refrigerators; and ThinQ UP appliances, which constantly evolve to meet users’ changing needs.

The Campus also drives breakthroughs in advanced materials. Observing that enamel glass powder is commonly used on interior metal surfaces of electric ranges in major global markets, our researchers set out to create an easier to clean alternative. This led to the development of the LG EasyClean™ oven in 2013, enabling cleaning with only water.

More recently since 2023, we have expanded our advanced materials business under the LG PuroTec^TM brand – another milestone supported by the world-class capabilities at Gasan.

As we reflect on 50 years of progress, the Gasan R&D Campus remains our strategic core – a place where technology meets empathy, where innovation is fueled by purpose and where our commitment endures:

To deliver a Better Life for All.

# # #

Television has long been a canvas for visual storytelling, but today it has evolved into something far more immersive. At LG, we’re redefining what a TV can be – transforming the screen into a seamless platform for art, creativity and personal expression.

This transformation is first and foremost enabled by LG TV’s unrivaled picture quality. With LG OLED’s self-lit pixels delivering perfect blacks and infinite contrast, our displays provide the ultimate digital canvas, capable of reproducing the most delicate textures and vibrant colors exactly as the artist intended.

Building on this visual excellence are LG’s True Wireless technology and LG Gallery+, our new visual curation service available on every 2025 LG TV in more than 150 countries. Together, they turn the TV into a wall-mounted masterpiece, blending effortlessly into any space while giving users direct access to world-class art.

Perhaps the most compelling expression of this idea is the LG SIGNATURE OLED T, a 77-inch transparent display that pairs ultra-sharp 4K OLED picture quality with complete wireless freedom through LG’s proprietary True Wireless technology. The product recently earned a Best of Innovation Award from the Consumer Technology Association ahead of CES 2026, and it reflects a growing shift: TVs are becoming part of interior design as well as a medium for creative expression.

A World of Art Where You Are
Built on the award-winning webOS platform, LG Gallery+ offers more than 4,500 curated image and video content ranging from timeless classics to modern artwork, gaming landscapes and personal photo uploads. With adaptive smart features and personalization options, it lets users instantly reshape the atmosphere of a room – whether setting a mood for a celebration or enjoying a quiet Sunday morning.

LG’s collaboration with the National Gallery in London brings iconic works from internationally recognized artists into the home through LG Gallery+. The service continues to grow, offering a unique way for people to explore, curate and enjoy art in everyday life – such as starting the day bathed in the vivid colors of Van Gogh’s A Wheatfield.

True Wireless Clears the Way for TV’s Future
When paired with True Wireless technology, LG Gallery+ becomes even more powerful. By relocating connections to the discreet Zero Connect Box, the wireless technology removes visible cables and frees the TV from traditional placement restrictions. The result is pristine wall-mounted installation that is reminiscent of a home gallery, available in both the ultra-premium LG OLED evo M5 and the more accessible LG QNED9M from the QNED evo lineup.

A wireless TV alone may still appear as a giant black screen when inactive – but with LG Gallery+, it becomes a living canvas that enhances the space even when not in use.

What to Look for in a Digital Canvas
Art deserves technologies that preserve every detail. LG’s 2025 OLED evo models deliver perfect blacks, brilliant colors and exceptional brightness – ideal for displaying rich textures and subtle tonal transitions. AI-powered picture optimization analyzes more than 1.6 billion image settings, tailoring display modes for each viewer and environment.

For creators, features like Dynamic Tone Mapping Professional offer precise control over HDR10 content, enabling professional-level calibration across lighting conditions and supporting more immersive digital art experiences.

QNED evo Makes Colors Pop for More People
For those seeking a wider range of options, LG QNED evo TVs bring many OLED-inspired innovations to a broader audience. Featuring Mini LED technology powered by the Alpha AI processor, QNED evo offers enhanced contrast and accuracy in images to ensure deeper blacks, brighter highlights and well-balanced picture quality. With Dynamic QNED Color solution that offer outstanding depth, clarity and precision, QNED evo delivers striking realism in both bright and dark spaces. Available from 50 to 100 inches, the lineup balances versatility and performance – ideal for gaming, movies, sports and digital art alike.

Choose the Canvas That Fits Your Life
Whether it’s LG SIGNATURE OLED, OLED evo or QNED evo, each model offers a path to experiencing art and content in new ways. True Wireless opens spaces. LG Gallery+ fills them with meaning. Together, they invite users into a more creative, personal and beautifully connected world.

# # #

 

Credit Usage Guidelines
When using featured artwork from the National Gallery, London in an article, ensure the following credits are provided:

Stacked Credit Format
Vincent van Gogh, 1853–1890
A Wheatfield, with Cypresses, 1889
© The National Gallery, London

Line Credit Format
Vincent van Gogh, 1853–1890. A Wheatfield, with Cypresses, 1889 © The National Gallery, London

On October 29, 2025, LG Taiwan unveiled the full LG PuriCare™ Air Care lineup to 45 members of the media, offering an exclusive first look at new innovations that reinforce LG’s standing as the No.1 air purifier and No.1 inverter dehumidifier brand in Taiwan.

Under the theme “In Tune With Your Air, In Care of Your Life,” the launch event showcased how we combine technology and empathy to deliver a more holistic approach to air care for every member of the household.

The event began with remarks from Jeong Yeon-kwan, managing director of LG Taiwan, who highlighted our ongoing commitment to innovation driven by deep consumer understanding.

This was followed by Lee Dong-hyuk, chief engineer of LG’s Air Care R&D Department, who shared insights into proprietary purification technologies, the evolution of AI sensing and human-centered design. He detailed how the latest PuriCare products deliver enhanced performance, intelligence and emotional value to everyday living.

A Spotlight Moment: Cat Living Showcase & Global Recognition
The centerpiece of the day – especially for animal lovers – was the “Cat Living Showcase,” featuring the LG PuriCare AeroCatTower, demonstrated with the help of several curious feline guests.

As a leading endorser of AeroCatTower, Dr. Lin Tzu-Hsuan – Asia’s first veterinarian certified by the International Association of Animal Behavior Consultants (IAABC) – presented scientific insights into feline behavior and environmental sensitivity. Dr. Lin’s expertise validated the AeroCatTower’s design philosophy that cares for the well-being of cats and other companion animals.

During the demonstration, LG Taiwan proudly announced that TIME Magazine named the AeroCatTower among the Best Inventions of 2025 – global recognition that celebrates its innovative integration of air purification and pet-friendly functionality.

Dr. Lin discussed the impact of airflow, sound and scent on a cat’s emotional state, expertly analyzing the distinctive product’s behavioral and academic rationale. This blend of expert commentary and live interaction not only added scientific credibility but also ensured an engaging experience that deeply resonated with pet owners.

Four Immersive Experience Zones
The venue showcased dedicated lifestyle areas where visitors could experience the PuriCare innovations firsthand:

Cat Living Zone – Human-Pet Harmony
Showcasing the world’s first air purifier designed specifically for cats, the AeroCatTower drew significant attention. Displayed in a cozy living environment, it demonstrated how advanced technology supports both cleaner air and happier animals.

AI Living Zone – Intelligent Air Care
Introducing the PuriCare AeroSpeaker and PuriCare AeroBooster to Taiwan, this zone demonstrated AI sensing technology that optimizes purification performance and energy efficiency. Visitors also experienced sound, light and intuitive control features engineered to enrich everyday life.

Dehumidifier Zone – The Power of LG Dual Inverter
This area highlighted the PuriCare Dual Inverter Dehumidifier through an immersive wall installation visualizing the mechanics of the dual inverter compressor. Transparent panels and dynamic lighting showcased how the latest system boosts performance by 20 percent compared to its predecessor while delivering superior dehumidification.

Full PuriCare Lineup Zone – An Air Solution for Every Home
The complete PuriCare Air Care collection was presented, enabling visitors to explore solutions for diverse home environments – from compact city apartments to spacious family residences – balancing powerful performance, energy efficiency and modern design.

By launching the world’s first air purifier designed for cats and collaborating with Asia’s foremost animal behavior expert, LG Taiwan expanded beyond traditional tech and lifestyle audiences to embrace pet families – an increasingly important segment of Taiwanese households.

Guided by “In Tune With Your Air, In Care of Your Life,” we are committed to shaping air care experiences that go beyond simply cleaning the air. We believe our products should support emotional comfort, well-being and harmony for everyone in the home – including those with four legs and a tail.

Contributed by LG Taiwan

# # #

As digital transformation accelerates and hybrid work becomes the norm, business environments are evolving at an unprecedented pace. At LG, we recognize that this shift brings new challenges. Productivity is now intertwined with comfort, efficiency with user well-being and performance with environmental responsibility. In this new landscape, a one-size-fits-all display is as outdated as the floppy disk.

This is why we design our business monitors not simply as screens, but as industry-specific solutions shaped by the real needs of modern workplaces. From corporate offices to data-driven financial institutions, developer environments, creative studios and sustainability-focused public agencies, we deliver tailored display solutions that help organizations work smarter, faster and better.

For the Modern Corporate Office: Comfort That Drives Productivity

Today’s office is more connected and collaborative than ever, with video calls becoming a daily routine. With increasing screen time, the question becomes: how can a monitor make work easier, smarter and more comfortable?

Our business monitors put the user at the center. Models like the versatile LG UltraWide™ (34BA85QE) offer a fully adjustable stand – height, pivot and tilt – along with single-cable USB-C connectivity for a clean, organized desk setup. For meeting-heavy environments, the FHD 24/27BA850 models integrate a webcam and microphone, helping users stay ready for every call.

Across the lineup, features such as Reader Mode and Flicker Safe help reduce eye strain, supporting long-lasting comfort throughout the workday.

For Finance, Development and Creative Studios: Precision on an Expansive Canvas

Whether analyzing complex datasets, writing thousands of lines of code or crafting pixel-perfect creative work, professionals need monitors that show more – without compromising on quality.

The 5K2K LG UltraFine™ (40WT95UF) is designed precisely for this. Its expansive 21:9 screen with 5K2K (5120×2160) resolution offers about 33 percent more pixels than standard 4K, allowing users to compare dashboards, review code or work on layered visual content side by side without constant window switching.

Beyond space, the display’s performance is tailored for demanding creative environments. With 99 percent DCI-P3 coverage and VESA Certified DisplayHDR™ 600, it delivers the accurate color and detail essential for color grading and visual effects. A 120Hz refresh rate ensures smooth motion for refined workflows.

As the world’s first Thunderbolt™ 5 5K2K display, it also delivers ultra-fast data transfer, up to 96W power delivery and 5K2K display connectivity – all through a single cable. This next-generation interface supports efficient production of financial dashboards, control room visuals and enterprise-grade content, ensuring stability, scalability and seamless performance.

For the Public Sector: A Commitment to Sustainability
Government agencies and public institutions are increasingly prioritizing ESG, making sustainability a core requirement rather than an option. These organizations need technology partners who share the same values.

LG’s business monitors are designed with energy efficiency and responsible materials in mind. Many models carry global certifications such as ENERGY STAR® or TCO Certified, and we provide Product Carbon Footprint (PCF) reports for greater transparency. Reflecting these efforts, several models in our 2025 lineup – including the 24BA560, 27BA560 (FHD) and 27BA54QB (QHD) – have earned EPEAT Gold certification, meeting key public sector procurement standards.

A Partner for Your Business
By deeply understanding the needs of diverse industries, LG delivers monitor solutions that elevate productivity, enhance user well-being and support organizations’ long-term goals – including sustainability commitments.

We aim to be more than a technology provider. We strive to be a trusted partner in helping organizations build work environments where people can do their best work.

Your business is unique, and your technology should be too.

To explore how our specialized monitors can elevate your workspace and your team’s performance, get in touch with an LG business expert.

# # #

* All images are simulated to enhance the reader’s understanding.