LG OLED x Steven Harrington at Frieze NY: Where Vibrant Pop Art Meets the Transparent OLED TV

Experience a Captivating Fusion of Art and Technology as Steven Harrington’s
Whimsical Pop Art Comes to Life on LG’s Most Advanced TVs for 2025

SEOUL, May 7, 2025 — LG Electronics (LG) is partnering with iconic psychedelic pop artist and LA 2028 Olympics logo designer Steven Harrington at Frieze New York 2025 for the “Steven Harrington X LG OLED: Stop to Smell the Flowers” exhibition, showcasing the artist’s dynamically vivid artwork on LG’s latest and most premium OLED TVs. This collaboration highlights the visual excellence and vibrant colors of LG’s newest OLED lineup, including the transparent LG SIGNATURE OLED T – bringing the kinetic energy of Harrington’s California-inspired work to life for a truly immersive digital art experience.

Known for his vibrant and immersive psychedelic pop art, Harrington joins forces with LG to demonstrate the strengths of OLED technology, including perfect blacks and vivid colors.* Harrington chose LG OLED as his digital canvas, citing the display’s ability to faithfully capture his artistic vision through exceptional color reproduction and design innovation. Together, they have created a whimsical exhibition at Frieze, highlighting the unique qualities of both the artist’s work and LG’s technology.

Visitors to the exhibition will meet Mello, one of Harrington’s signature characters who embodies the joy of everyday moments and creativity – brought to life on the advanced LG SIGNATURE OLED T transparent TV. Mello playfully waves to the audience against an opaque floral backdrop. As he invites the audience to come closer, the flowers fall away, revealing a transparent screen where they can step behind to take a picture with Mello. This dynamic transition between opaque and transparent screens offers a surreal, AR-like experience for exhibition-goers.

Set against a muted black and grey background, LG OLED screens amplify the brilliance of Harrington’s vibrant imagery. The exhibition features the new LG OLED evo M5 and G5 models, along with the LG StanbyME 2 TVs – all displaying Harrington’s colorful works, with Mello seamlessly moving in and out of the screens. The M5 highlights its wireless capabilities for a clutter-free setup, while the G5 boasts its exceptional self-lit technology for stunning visuals with deep blacks. The soon-to-be-launched StanbyME 2 is one of the most versatile portable lifestyle TVs, adaptable for various settings – whether wall-mounted, propped up or placed on a stand.

“This collaboration has opened up new avenues in my art as I got to be one of the first artists to work with the LG OLED transparent TV,” said Harrington.

“LG’s OLED TV is the ultimate digital canvas, delivering rich blacks and maximizing depth and realism with precise color expression,” said Kate Oh, vice president of experiential marketing at LG Electronics. “We are excited to collaborate with bold artists like Steven Harrington, whose unique style aligns perfectly with LG OLED’s mission to inspire art and connect people through innovative digital experiences.”

Visitors to Frieze New York 2025 can experience LG’s latest OLED TVs and Harrington’s artwork from May 7 to 11 at The Shed.

Recognized by artists worldwide as the ultimate digital canvas, LG OLED continues to merge cutting-edge technology with contemporary art through various cultural initiatives. The Frieze NY exhibition marks the first showcase of the SIGNATURE OLED T since its U.S. launch last December. This premium display offers stunning visuals with unparalleled clarity and seamlessly integrates into any environment. Following Frieze, LG will partner with Italian design brand Kartell to display the SIGNATURE OLED T at Kartell’s New York flagship store – building on their successful partnership at CES 2025, where LG’s transparent TV was paired with Kartell’s iconic transparent furniture. Additionally, LG will work with Ayoung Kim, trailblazing digital artist and the third recipient of the LG Guggenheim Award, for an upcoming exhibition at the Guggenheim Museum.

Visit the lgoledart.com to explore a world of artistic brilliance and discover more inspiring collaborations with LG OLED ART.

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* Verified by UL Solutions for “Perfect Black” and “Perfect Color” and certified by Intertek for 100 percent color fidelity.

LG Channels Extends Global Footprint and Expands Free Content Offering

As Smart TVs evolve to unlock a wider world of content, LG Channels – LG’s free, ad-supported streaming service – is at the forefront, offering a compelling mix of trending series, timeless classics, niche genres and regional favorites. Consistently expanding its content offerings, LG’s free ad-supported streaming television (FAST) delivers cost-free streaming options with ad-supported channels, catering to the preferences and interests of a wide range of audiences.

First launched in 2015 in Korea, LG Channels has steadily increased its presence across the globe and is now available in 33 countries worldwide. With an established presence in North America, South America and Europe, new markets this year include New Zealand and Singapore. LG Smart TV users in these regions can easily access the service through the LG Magic Remote or the LG webOS Home Screen.

As its reach continues to grow, LG Channels now offers over 4,000 channels globally, supported by valuable partnerships with industry-leading content providers and recent launches coming from Lionsgate, A+E Global Media, BBC Studios, NBCUniversal and more.

In the U.S., LG Channels recently expanded its offering through a collaboration with NBCUniversal, adding over 40 FAST channels from the NBCUniversal Global TV Distribution library and NBCUniversal portfolio. These channels bring an exciting curation of content ranging from news, entertainment and sports to true-crime and Spanish-language programming. Today, viewers can enjoy Dateline 24/7, SNL Vault, The Real Housewives and Universal Movies. Additionally, coming soon are Telemundo’s Spanish-language channels including Telemundo Al Día, Telemundo Acción and Telemundo Romance.

What’s more, expanded partnerships in the U.S. have introduced even more fan-favorite channels such as BBC News from AMC Networks, Storage Wars by A&E from A+E Global Media and 50 Cent Action from Lionsgate.

LG Smart TV users in the U.S. can also enjoy LG Channels Showcase, a curated premium owned-and-operated channel powered by partnerships with top film studios such as Amazon MGM Studios, Lionsgate and Sony Pictures Entertainment. Boasting a selection of original content, LG Channels Showcase brings award-winning original docu-series LG Presents: The Rivalries, which highlights intense college sports competition, and Taste of Tennessee, celebrating local culinary culture. LG has also introduced its first reality competition series, Estate of Survival, featuring LG’s AI-powered home appliances through engaging and creative storytelling.

In partnership with BBC Studios, LG has expanded its free channel lineup in both the U.S. and Europe. LG TV owners in the U.S. now have access to Britbox Mysteries, Bargain Hunt, BBC Drama and Dinos 24/7. Meanwhile, six new FAST channels¹ have been added to LG Smart TVs in Germany, France, Italy, Spain, the Netherlands and the Nordic region. Viewers can experience high-speed thrills with Top Gear or explore a font of knowledge from BBC History, BBC Food and BBC Travel. The new channels also include classics like BBC Drama and Doctor Who, engaging viewers with an array of exciting options.

For viewers in Europe, LG presents LG 1, the company’s free ad-supported owned-and-operated channel featuring popular premium content through key partnerships that include NBCUniversal, Fremantle, Lionsgate and Filmrise. In partnership with NBCUniversal, LG 1 is bringing the exclusive first window premiere of the latest in the franchise Law & Order Toronto: Criminal Intent. From Fremantle comes the first exclusive window of the hit U.S. show Sullivan’s Crossing. Viewers can also enjoy acclaimed series such as Mad Men, Black Sails and Law & Order: Criminal Intent on LG 1 Spotlight, as well as a wide range of films on LG 1: Film.

In addition, the Sony One channels offer a diverse range of classics and hits. Highlights include Seinfeld on Sony One Comedy TV, Breaking Bad on Sony One Thriller TV and fan favorites like Bewitched on Sony One Faves.

LG’s focus on expanding tailored channel programming and original content has resulted in strong user engagement, with global viewing hours on LG Channels increasing by over 40 percent year over year.²

LG remains committed to enriching the viewing experience by expanding content partnerships and offering UI upgrades, enabling viewers to easily access and enjoy a compelling curation of content tailored to their specific preferences and interests. Stay connected with LG Newsroom for the latest news and updates.

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¹“Top Gear” is available on LG Smart TVs in Germany, France, Italy, Spain, the Netherlands and the Nordic region; BBC History, BBC Food, and BBC Travel are available on LG Smart TVs in Germany; BBC Drama and “Doctor Who” are available on LG Smart TVs in France, Italy and Spain.
²As of March 2025 LG internal data.

LG and MediaTek Are Showcasing Revolutionary Mobility Solution at Auto Shanghai 2025

World’s First Android™ Based Concurrent Multi-User Framework Redefines
In-Vehicle Experience With Single OS Solution

SEOUL, April 29, 2025 — LG Electronics (LG), a mobility sector technology leader, and MediaTek, a global semiconductor company, are showcasing their Android-based Concurrent Multi-User (CMU) framework applied to In-Vehicle Infotainment (IVI) systems at the Shanghai International Automobile Industry Exhibition (Auto Shanghai 2025), one of Asia’s largest and most influential automotive exhibitions, from April 23 to May 2.

The CMU framework is the first of its kind to be implemented on Google’s Android* Automotive OS (AAOS). This groundbreaking solution enables passengers to simultaneously use multiple displays on a single Android OS, addressing the growing need for enhanced in-vehicle content consumption as displays become larger and more diverse in the Software-Defined Vehicle (SDV) era.

The innovative framework provides vehicle occupants with a seamless multi-device Android experience within a unified system. Drivers can use the navigation system while the front-seat passenger streams videos and the rear-seat passengers play games – all simultaneously and independently, in accordance with safety regulations.

Previously, typical vehicle setups with a Center Information Display (CID) and two Rear Seat Entertainment (RSE) displays required multiple Android Virtual Machines (VMs). The CMU technology streamlines this setup by running everything on a single Android OS, reducing CPU, memory and storage requirements while minimizing system load.

The CMU framework transforms in-vehicle experiences by creating personalized digital spaces for passengers. Each user can log into their own display, connect Bluetooth headphones or gaming controllers, manage privacy settings and can even share movies, gaming and audio across multiple displays. Parents can set parental controls to ensure a safe and age-appropriate experience for children.

Automotive OEMs benefit as well, as the CMU framework’s efficient architecture supports sophisticated user experiences even on lower-spec CPUs, reducing costs and resource demands.

The CMU framework was introduced as a key feature of AAOS15. Beyond AAOS’s core functions, LG offers exclusive features such as independent Bluetooth headset support, Text-To-Speech, parental controls and easy mirroring using gestures. LG leverages its decades of expertise in optimizing the performance of Android mobile devices, which it gained while operating a mobile business.

In August 2024, LG and MediaTek announced the integration of MediaTek’s latest automotive system-on-chip into the CMU framework, adding more processing power to streamline development and boost efficiency. To highlight its potential ahead of commercialization, the companies are jointly presenting an IVI solution consisting of one CID and two RSE displays.

“By demonstrating the live CMU framework capability on the MediaTek Dimensity Auto Cockpit MT2718, we are highlighting the future of in-vehicle experiences,” said Mike Chang, Corporate Vice President at MediaTek. “These solutions meet automotive-grade reliability standards, enabling automotive OEMs to create new designs in confidence.”

“Our commitment to revolutionizing in-vehicle experiences through innovative technologies like the CMU framework is another major step toward realizing our mobility vision,” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “Looking ahead, we will continue to expand our work with industry leaders like MediaTek to develop more integrated, intelligent solutions, transforming vehicles into true living spaces on wheels with unprecedented connectivity, entertainment and personalization.”

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* Google and Android are trademarks of Google LLC.

LG Launches 2025 QNED evo Premium LCD TVs With Enhanced Visuals, True Wireless and Personalized AI

Elevated Viewing Pleasure With Vibrant, Accurate Color Technology and Immersive Picture
Quality of Mini LED, Powered by LG’s New α AI Processor

SEOUL, April 28, 2025 — LG Electronics (LG) is rolling out its 2025 QNED evo lineup, reinforcing its presence in the premium LCD TV segment. Marking a significant leap forward for LCD TVs, the new QNED evo TVs inherit the differentiated value of LG OLED, along with various color solutions, Mini LED technology, the latest α (Alpha) AI processor, top-tier gaming performance and the versatile award-winning webOS platform.

Certified by Intertek for achieving 100 percent color volume, these cutting-edge TVs reproduce rich, true-to-life colors in both bright and dark environments. With the company’s proprietary Dynamic QNED Color¹ solution, which replaces quantum dot technology, viewers can expect outstanding depth, clarity and precision regardless of lighting conditions.

With Mini LED technology²powered by the Alpha AI processor,³ the QNED evo models boast refined light control, enhancing the contrast and accuracy of images to ensure deeper blacks, brighter highlights and well-balanced picture quality. Advanced AI algorithms effectively control each zone to deliver heightened performance, in addition to the immersive visuals of Mini LED.

To further enhance picture and sound quality, LG’s AI Picture Pro optimizes detail, depth and accuracy, fine-tuning every scene with sophisticated processing to achieve the most refined picture quality across all content.

The AI Object Enhancer identifies and enhances faces, bodies and key scene elements for greater detail and naturalism. Dynamic Tone Mapping Pro splits each scene into blocks and fine-tunes brightness and contrast, creating more vivid and lifelike visuals. Complementing these enhancements, AI Sound Pro immerses viewers in virtual 9.1.2 surround sound, enriching depth and spatial clarity through the TV’s built-in speakers.

The lineup also boasts highly personalized features, thanks to AI technology that can understand each user’s unique audio and visual preferences. Analyzing over 1.6 billion image settings and 40 million sound profiles, the AI Picture/Sound Wizard takes customization to a new level, recommending tailored audio and visual modes for each user.

For added convenience, LG introduces an AI button on the AI Magic Remote, providing intuitive voice recognition and effortless navigation. The remote’s pointer function works like a computer mouse, allowing users to easily explore content and adjust viewing modes.

A suite of AI-powered features creates a deeply personalized entertainment experience. AI Voice ID recognizes individual voices to switch profiles and recommend personalized content. LG AI Concierge analyzes viewing history and user habits to provide curated content suggestions and keyword recommendations, while AI Search – powered by a Large Language Model⁴ – understands conversational context and user intent for more intuitive content discovery. Microsoft Copilot integration further streamlines the process, helping users find and organize complex information efficiently, and the AI Chatbot identifies potential user challenges and offers timely, effective solutions.

The 2025 QNED evo models elevate the user experience through these advanced AI features and the award-winning webOS 25 smart TV platform. Powered by the new Alpha AI processor, webOS 25 offers enhanced personalization and convenience. Extending benefits beyond the initial purchase, LG’s webOS-powered TV owners can enjoy the most up-to-date smart TV experience for five years.

The new QNED evo models can also function as central smart home hubs. The Home Hub offers multi-platform connectivity via LG ThinQ and Google Home integration, allowing users to manage their smart home devices through a single, intuitive interface. Support for Apple AirPlay and Google Cast enhances mobile compatibility, enabling seamlessly content sharing from personal devices to the big screen.

Gamers will appreciate the QNED evo TVs’ powerful gaming capabilities, including fluid motion, vivid visuals and easy in-game controls. As a central gaming hub, the LG Gaming Portal serves as an effortless way for gamers to discover new titles and enjoy the ones they already love. Through partnerships with leading cloud gaming services, along with many native webOS app games, LG delivers a wide selection of games across various genres, allowing users to play instantly without the need for gaming consoles or downloads. Supporting 4K 144Hz⁵ with AMD FreeSync™ Premium, these TVs boost fluid and clear motion that keeps up with every move without judder or visual hiccups.

Highlighting the lineup is the QNED9M, LG’s first QNED TV that can seamlessly transmit both audio and video wirelessly via True Wireless technology.⁶ This innovation, previously exclusive to the LG OLED evo M series, now extends to QNED, giving more customers the ability to enjoy high-definition 4K content wirelessly without picture quality loss or delay.

By connecting to the Zero Connect Box, the QNED9M can transmit audio and video wirelessly at up to 144Hz, without latency or loss in picture and sound quality, while still meeting the criteria of an AMD FreeSync™ Premium experience. What’s more, the Zero Connect Box eliminates the need for gaming consoles and set-top boxes around the screen, resulting in a sleek, clutter-free setup.

Offered in sizes ranging from 50 to 100 inches, the 2025 QNED evo models meet the diverse needs of today’s consumers. As demand for ultra-large screens continues to rise, LG’s new 100-inch QNED TV delivers a cinema-quality experience – bringing immersive, theater-like visuals into the home.

LG’s 2025 QNED evo TV lineup will be available starting in May in Korea, the U.S. and European countries, with other markets to follow throughout the year. To learn more about products, visit lg.com.

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¹While Dynamic QNED Color technology is applied across the QNED evo lineup, the specific implementations and specifications may differ across each QNED evo model.
²The QNED9M, QNED85 and QNED92 models feature Mini LED technology.
³The QNED9M, QNED85 and QNED92 models are equipped with the Alpha 8 AI Processor.
⁴ Available in US and Korean markets at the initial launch.
⁵100, 86, 75 and 65-inch sizes of QNED87, QNED86 and QNED85 models support 144Hz; 55 and 50-inch sizes of QNED87, QNED86 and QNED85 models support 120Hz. The feature only works with games or PC inputs that support 144Hz.
⁶Wireless transmission refers to the transferring of video and audio signals between a TV screen and the Zero Connect Box. Visually lossless, based on internal test results with ISO/IEC 29170-2 and measurement results may vary depending on connection status.

will.i.am Founder and CEO of FYI.AI Takes Center Stage at LG U.S. Headquarters for Day-long Celebration of LG’s ‘xboom by will.i.am’ Launch

In a groundbreaking step toward redefining its audio experience, LG officially launched its highly anticipated LG “xboom by will.i.am” audio lineup in the United States on April 14. To celebrate the occasion, LG welcomed multi-platinum artist, tech innovator, and Founder and CEO of FYI.AI, will.i.am to its North American headquarters for the first time. The visit marked not just a product debut, but the beginning of a new era for LG’s xboom brand, one infused with artistic vision and cutting-edge sound crafted in collaboration with will.i.am himself.

will.i.am ascended the iconic “Life’s Good” stairs at the North American Headquarters and began his day meeting with Jung Kyu-hwang, CEO of LG Electronics North America, to discuss their shared enthusiasm for the partnership and the future of the xboom brand.

will.i.am signed 50 exclusive posters featuring him alongside the LG xboom Grab, one of the standout speakers in the new lineup. He also took time to sign branded notecards for LG employees and special guests, adding a thoughtful touch to the day. The LG audio team surprised him in return with a swag bag filled with every product in the new xboom lineup, complete with a custom “xboom by will.i.am” luggage tag – a small nod to the collaboration’s unique fusion of tech and style.

The special day, consisting of media, marketing and employee engagement activities, kicked off with a private Q&A session followed by in-depth demos, attended by media and influencers, and hosted by Aaron Westbrook, LG’s head of Audio Marketing. The two discussed how the LG “xboom by will.i.am” partnership came about, what fuels and inspires his creativity, and where his passion for artificial intelligence and technology originated. will.i.am also demoed RAiDiO.FYI on his LG xboom Grab speaker, opening up a conversation between himself and an AI persona named Fyin.

The hands-on demo session generated many “wow” moments. Phones were out and cameras rolled as the xboom speakers endured a series of durability tests, including being buried in sand and submerged in water, showing impressive results. Jack Kiledjian and Scott Cohen from LG’s Customer Value Enablement team also ran blind sound tests against competitor products, allowing attendees to compare and hear the superior performance of the LG “xboom by will.i.am” speakers without bias.

In a surprise appearance at the LG cafeteria, will.i.am stepped in as emcee for an “xboom by will.i.am” product raffle. Winners took home a variety of items from the new audio lineup, along with signed will.i.am posters, turning an ordinary lunch into an unforgettable moment.

Keeping the energy going, will.i.am headed to LG’s state-of-the-art Virtual Studio to film an unboxing video alongside Speedy Morman, well-known influencer and host of “360 with Speedy.” The video blended entertainment, tech, and content creation into a fun and engaging showcase of the entire new LG xboom lineup.

To cap off the eventful day, LG and will.i.am hosted a private meet-and-greet with randomly selected employees. Each winner received a professional photo with will.i.am and a signed commemorative poster. Employees were encouraged to share their snapshots on social media to spread the excitement and amplify the launch buzz beyond the LG campus.

This special day was a celebration of collaboration, creativity and community. Through his visit, will.i.am helped foster a deeper connection between the media, influencers, LG U.S. employees and the new xboom lineup, giving them a front-row seat to the innovation behind the brand’s new sound identity.

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LG Announces First-Quarter 2025 Financial Results

A picture of LG Twin Towers in the daytime

Company Achieves Record-Breaking First-Quarter Revenue
Driven by Balanced Growth in Home Appliance and B2B Sectors

SEOUL, April 24, 2025 — LG Electronics Inc. (LG) today announced consolidated revenue of KRW 22.74 trillion and operating profit of KRW 1.26 trillion for the first quarter of 2025. This marks the highest first-quarter revenue in the company’s history and the sixth consecutive year in which operating profit surpassed KRW 1 trillion during the first quarter. Strong performance was driven by qualitative growth across key business areas, especially in B2B, non-hardware segments (such as subscriptions and webOS platform) and direct-to-consumer (D2C) sales.

Vehicle solutions and heating, ventilation and air conditioning (HVAC) – both critical to LG’s B2B strategy and future growth – delivered record-breaking quarterly revenue and operating profit. Combined operating profit from the Vehicle Solution Company and Eco Solution Company increased 37.2 percent year-over-year, with revenue climbing 12.3 percent.

The Home Appliance Solution Company, LG’s flagship business and primary profit generator, also recorded its highest-ever quarterly revenue while maintaining global market leadership. The business is rapidly transforming through innovative models such as subscription services and D2C sales. Meanwhile, the media and entertainment segment demonstrated solid performance, led by continued growth in LG’s webOS-based advertising and content platform.

The LG Home Appliance Solution Company reported first-quarter revenue of KRW 6.70 trillion and operating profit of KRW 644.6 billion. Compared to the same period last year, revenue increased by 9.3 percent, setting a new record, and operating profit grew by 9.9 percent. The Company continues to maintain its market leadership while accelerating the growth of its subscription and D2C sales.

Looking to the second quarter, the Company anticipates increased uncertainty due to shifting global trade policies and increasing market competition. To address these challenges, the Company will expand its portfolio of new and volume-zone products, while deepening its focus on subscription and online businesses. Additional priorities include focusing on opportunities in B2B such as built-in appliances and external sales of key components like motors and compressors. Profitability efforts will center on enhancing cost competitiveness through optimizing operational efficiency.

The LG Media Entertainment Solution Company posted first-quarter revenue of KRW 4.95 trillion and operating profit of KRW 4.9 billion. While TV demand remained soft, growth in webOS-based advertising and content services made a greater contribution to performance. Revenue remained in line with the previous year, though profitability was impacted by rising LCD panel prices and higher marketing spend.

In the second quarter, the Company will seek to create synergies across its display-focused businesses, including TVs, commercial displays, and IT products such as laptops and monitors. While the market recovers slowly, the Company will emphasize profitability, particularly through premium products. The expanding webOS-based platform will aim to increase geographic reach and product base while advancing strategic partnerships with content providers to maintain its growth trajectory.

The LG Vehicle Solution Company recorded its highest-ever quarterly revenue and operating profit, with revenue of KRW 2.84 trillion and operating profit of KRW 125.1 billion. Growth continues to be powered by a robust order backlog totaling KRW 100 trillion. Notably, profitability improved in the in-vehicle infotainment business, where premium product share is steadily increasing. In the second quarter, the Company aims to sustain revenue growth and solidify a stable profit structure by expanding high-value product sales, optimizing operations in the EV component business, and enhancing resource efficiency.

The LG Eco Solution Company also achieved record-high quarterly revenue and operating profit. First-quarter revenue reached KRW 3.05 trillion, with operating profit of KRW 406.7 billion, resulting in a strong operating margin of 13.3 percent. Year-over-year, revenue rose 18.0 percent and operating profit grew 21.2 percent. Since the beginning of 2025, LG has operated its HVAC business as an independent division, with noticeable performance gains driven by efficient resource allocation and a B2B-focused organizational structure.

Alongside the Vehicle Solution Company, the Eco Solution Company serves as a core engine of LG’s B2B growth. In the second quarter, the Company will seek to expand sales of new residential HVAC products and secure commercial air conditioning contracts in emerging markets. It also plans to target large-scale industrial and power-generation projects – including AI data centers – by leveraging its ultra-large chiller solutions.

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LG Brings Xbox Cloud Gaming (Beta) Experience Directly to LG Smart TV Screens

LG Smart TV Users Can Dive into the Xbox App and Stream Hundreds of High Quality
Games With Xbox Game Pass Ultimate

SEOUL, April 24, 2025 — LG Electronics (LG) has announced the arrival of the highly anticipated Xbox app on LG Smart TVs this week, allowing users to stream Xbox games on the big screen at home. LG Smart TV owners in over 25 countries¹ are now able to play the latest indie hit to the biggest AAA titles directly through the Xbox app on their LG Smart TVs.

Conveniently accessible from the Gaming Portal² and the LG Apps, the Xbox app enables LG TV owners to jump straight into gameplay from day one with Xbox Game Pass Ultimate, launching hundreds of titles from Activision, Bethesda, Blizzard, Mojang, Xbox Game Studios and more – with just a compatible controller. The Xbox app is available on LG TVs and select smart monitors running the latest webOS 24 and newer versions,³ and it will soon be available on StanbyME screens.

With an Xbox Game Pass Ultimate membership, users can explore a dynamic lineup of games, from action-packed titles like Call of Duty®: Black Ops 6 to popular titles like Avowed, South of Midnight or eagerly awaited upcoming releases like Towerborne. Game Pass Ultimate members can also conveniently stream a select catalog of games they already own, such as NBA 2K25 and Hogwarts Legacy, adding even greater flexibility to their gaming experience.

LG remains dedicated to delivering the ultimate home entertainment experience with its cutting-edge TVs and top-of-the-class built-in platform, webOS. Through its partnership with Xbox and the launch of the Xbox app, LG elevates gaming with the precision of game-changing OLED TVs and the brilliant and vivid action of the latest QNED TVs, including unrivaled gameplay upscaled to 4K for lifelike visuals, while offering a convenient interface on LG Smart TVs to enjoy a vast library of games with cloud gaming.

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¹Xbox cloud gaming is available in Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Japan, South Korea, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Slovakia, Spain, Sweden, Switzerland, UK and USA.
²Gaming Portal is available on LG screens running webOS23 and beyond in Austria, Belgium, Brazil, Canada, Chile, Denmark, France, Germany, Italy, Ireland, Mexico, Netherlands, Poland, Spain, Sweden, Switzerland, Turkiye, UK and USA and will expand to more markets and down to LG screens running webOS 6.0 by the second quarter.
³Including 2022 OLED TVs, 2023 OLED, QNED, NanoCell and UHD TVs – which have been updated to software version 23.20.01 or higher.

LG Lauded for Latest Design Innovations at the 2025 Red Dot Design Award

Company Wins 35 Accolades, Including Special Recognition for
the Self-Driving AI Home Hub and LG SIGNATURE OLED T

SEOUL, April 23, 2025 — LG Electronics (LG) has been honored with a total of 35 awards, including the prestigious Best of the Best accolade, at the 2025 Red Dot Design Award. This annual award celebrates design excellence across a diverse range of categories and is widely regarded as one of the world’s top three industrial design award programs.

Among the standout winners is the LG SIGNATURE OLED T, the world’s first wireless transparent TV, which earned the prestigious Best of the Best accolade. This groundbreaking TV allows users to switch between transparent and opaque modes at the touch of a button, opening up new possibilities for entertainment and living space design. With a 77-inch 4K OLED display, the LG SIGNATURE OLED T offers stunning picture quality, unique augmented reality-like visual experiences and the flexibility of wireless installation.

Another highlight is LG’s Self-Driving AI Home Hub (Project name: Q9), an LG FURON-enabled smart home AI agent designed for independent navigation. This innovative product, powered by LG’s Affectionate Intelligence, was recognized with a Red Dot Design Award and also selected as a winner in the Innovative Design metacategory. The Hub can understand users and interact with them naturally, enhancing various aspects of the smart home experience to enrich everyday life. The awards jury praised its friendly, pet-like design and its ability to display different “emotions” using digitally animated eyes.

In addition to these top honors, LG received 32 awards across a wide range of product categories, including refrigerators, washing machines, dryers, TVs, air conditioners, air purifiers, audio products, monitors and commercial robots.

LG’s impressive performance at the Red Dot Award follows its success at the iF Design Award 2025, where it won 36 awards. Products such as the LG QNED TV, LG StanbyME 2 and the LG SIGNATURE refrigerator with Smart InstaView™ are now dual winners, having been recognized at both the iF Design Award and the Red Dot Award in the same year.

“We will continue to push the boundaries of design innovation, leaning into our deep understanding of customers to deliver human-centered innovations in products, solutions and customer experiences,” said Chung Wook-jun, head of the Corporate Design Center at LG Electronics.

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LG Honored With Toyota’s “Excellent Value Improvement Award” for the First Time

Company’s Outstanding Efforts in Delivery and Collaborative Cost Reduction
Recognized by the World’s Largest Car Manufacturer

SEOUL, April 22, 2025 — LG Electronics (LG), a mobility sector technology leader, has been awarded the 2024 Excellent Value Improvement Award by Toyota Motor North America (TMNA) — a first for the company. The award was presented at TMNA’s Annual Supplier Business Meeting in the U.S. This award recognizes LG’s contributions to component quality and technological innovation in Toyota’s largest market, North America.

To determine the award winners, TMNA evaluates supplier performance based on key criteria such as technology and development, supplier diversity, value improvement, Value Analysis achievement, quality, launch and value chain promotion. LG was highly commended for its outstanding delivery and proactive support of cost innovation initiatives. The company’s commitment to on-time, high-quality supply chain management has ensured seamless operations for Toyota, while its collaborative approach to cost optimization prioritizes continuous improvement over simple price reductions. LG also excelled in Manufacturing Improvement, demonstrating resilience and operational excellence in the challenging post-pandemic landscape.

LG has been a trusted partner of Toyota since supplying Navi-box components for its vehicles in 2011. This partnership expanded in 2019 to include advanced telematics solutions for TMNA. The LG Vehicle Solution Company leverages its expertise in 5G telematics technology to deliver advanced connectivity solutions tailored for the automotive industry. The company provides versatile telematics control units (TCUs) available in both standalone and integrated-antenna configurations. These TCUs feature cutting-edge capabilities, including 5G connectivity, Vehicle-to-Everything (V2X) communication and robust cybersecurity measures. Such innovations enable automakers to offer seamless connectivity, efficiently supporting the growing demands of connected and autonomous driving. Through close collaboration with global automakers, LG continues to drive innovation and reinforce its leadership position in automotive telematics.

“LG’s commitment to collaboration and continuous improvement has been outstanding,” said Ryan Grimm, Group Vice President of TMNA R&D Purchasing Supplier Development. “We appreciate LG’s proactive approach to meeting our evolving needs and look forward to building on this strong foundation as we move forward together.”

“This highly esteemed award validates our efforts in advancing automotive technology and underscores our commitment to collaboration and building customer trust,” said Brad Oh, president of LG Vehicle Solution USA. “Our advanced telematics solutions prioritize vehicle connectivity and safety, helping Toyota realize its vision for the future of mobility through cutting-edge technologies and continued partnership.”

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Sustainable Cooling: How LG’s AI Data Center Cooling Solutions Help Tackle Global Water Scarcity

Driven by the rapid advancement of AI technologies, the data center construction market is expected to grow continuously over the next decade and possibly beyond.* AI data centers, with their intensive usage of high-powered chips, place greater demands on electricity and water resources and produce more heat than conventional data centers. For these reasons, energy-efficient thermal management solutions have emerged as critical infrastructure components for AI data centers – essential for keeping their servers at the optimal temperature and for minimizing their environmental impacts.

Conventional data centers typically utilize cooling towers to control internal temperatures. However, this method consumes large amounts of water – an increasingly critical concern given the growing threat of global water scarcity. A report from the World Resources Institute highlights that 25 countries currently experience extreme water stress each year, a number projected to double to 51 by 2050, impacting approximately 31 percent of the global population.

In response, AI data center operators are turning to more sustainable, water-efficient cooling solutions. Technologies such as air-cooled chillers (ACC) and direct-to-chip (D2C) cooling solutions are gaining traction as smart alternatives that minimize water usage without sacrificing performance.

At the 2025 Data Center World expo in Washington, D.C., LG showcased its latest lineup of sustainable cooling solutions. Leveraging its deep expertise in HVAC technology, LG is helping to shape a greener future for the data center industry.

An integral part of LG’s comprehensive suite of data center solutions is the ACC, which employs high-efficiency core components and low Global Warming Potential refrigerants to deliver a remarkable performance with fewer emissions and lower energy consumption. Available in both inverter screw and oil-free centrifugal types, the innovative ACC offers enhanced cooling capability with its “free-cooling” system that leverages a pumped refrigerant economizer to cut down on energy and water use.

LG has also introduced highly efficient D2C cooling solutions, such as its Cold Plate. When combined with an ACC, this solution is capable of implementing targeted heat removal to help reduce water usage. The system attaches directly to server chips, using a liquid coolant to absorb the heat and channel it through a closed-loop system managed by the Coolant Distribution Unit (CDU). The CDU features AI virtual sensors for full redundancy and boasts a compact, modular design for easy maintenance and installation.

To create the next generation of data center cooling solutions, LG opened a dedicated AIDC testing facility earlier this year at its LG AI Data Center HVAC Solution Lab. The lab is capable of conducting real-world simulations of data center environments, helping LG fine-tune its systems to meet evolving customer and environmental demands.

Through its ongoing research and innovation, LG is reinforcing its position as a global leader in sustainable data center cooling. By delivering solutions that cut energy use, reduce water consumption and maximize performance, LG is committed to supporting both the future of AI and the health of our planet.

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* According to Precedence Research, the size of the global data center construction market is estimated at USD 258.56 billion in 2025 and is forecasted to reach around USD 491.99 billion by 2034, accelerating at a CAGR of 7.41 percent from 2025 to 2034.

LG Expands Advanced Materials Business Globally With LG PuroTec

Company Showcases Anti-fungal and Antibacterial Glass Powder to
Global B2B Customers

SEOUL, April 17, 2025 — LG Electronics (LG) is accelerating the global expansion of its advanced materials business with LG PuroTec^TM, an antimicrobial glass powder designed for diverse B2B applications. The company is targeting global markets – including across Asia – with this innovative material that offers antibacterial and anti-fungal properties.

At Chinaplas 2025, being held in Shenzhen, Guangdong, China, LG showcased its lineup of PuroTec to the international B2B market. Recognized as one of the world’s leading industrial materials exhibitions, Chinaplas 2025 has brought together over 4,000 companies from around 150 countries to introduce cutting-edge materials across industries such as plastics and rubber.

At the event, LG highlighted the wide applicability of PuroTec to B2B customers, and also introduced diverse use cases in home appliances, construction materials, medical devices and textiles that PuroTec can be applied to.

PuroTec can be blended into materials like plastic, paint and rubber to provide antibacterial and anti-fungal effects that can help prevent odors, contamination and discoloration caused by microorganisms. Even in small quantities, it maintains excellent efficacy and mixes easily with various base materials, enhancing its value across manufacturing sectors.

Building on its long-standing expertise in glass powder technology – originally developed for use in its home appliances – LG is positioning PuroTec as a new pillar of its B2B materials strategy. Since introducing the product in 2023, LG has expanded its presence in Asian markets such as China, Vietnam and India, while securing approximately 420 related patents since 2006.

As part of its global expansion strategy, LG plans to introduce PuroTec in Europe and North America, with a major showcase planned at K 2025 in Düsseldorf, Germany, this October.

In addition to PuroTec, LG continues to invest in the development of advanced materials. A notable example is Marine Glass, a functional, water-soluble glass material designed to help support marine ecosystem restoration. When dissolved, it changes into an inorganic ion state that stimulate the growth of both microalgae and macroalgae – helping to rehabilitate damaged ocean environments.

“We will continue to develop advanced materials that meet the evolving needs of global B2B customers,” said Baek Seung-tae, head of the LG’s Kitchen Solution Business, “These innovative solutions will enable us to expand beyond traditional home appliances and into broader, future-forward industries.”

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LG Makes Impressive Debut at Data Center World 2025

Company Showcases Wide Range of Customized Cooling Solutions
for AI Data Centers

SEOUL, April 15, 2025 — LG Electronics (LG) is unveiling a comprehensive lineup of cooling solutions at the Data Center World (DCW) 2025 conference in Washington, D.C., from April 14-17. This marks LG’s debut at DCW, where the company is presenting an array of advanced data center cooling solutions, including high-performance chillers, air- and liquid-based server cooling products, and the LG Building Energy Control (BECON) solution. With its high-efficiency direct-to-chip (D2C) cooling technologies and integrated AI-powered control software, LG aims to make significant inroads into North America’s rapidly growing data center market.

AI data centers generate more heat and consume more electricity than conventional data centers due to higher server-rack density and the increased usage of resource-intensive computer chips, such as graphics processing units and high-bandwidth memory. LG’s hybrid solution, which combines chip cooling and room cooling, is designed to meet the thermal management needs of these next-gen facilities, delivering outstanding performance and top-tier energy efficiency. Visitors to the LG booth at DCW can learn all about the company’s tailored cooling solutions for AI data centers and witness the commitment to innovation that has propelled LG to the forefront of the global HVAC industry.

Innovative, Energy-efficient D2C Technology
LG’s exhibition highlights the company’s liquid server cooling solutions featuring D2C technology; a remarkable innovation that applies cooling directly to the servers’ chips. Leveraging the company’s high-efficiency inverter pump and heat exchanger, the LG Coolant Distribution Unit (CDU) controls coolant temperature and flow to improve energy efficiency and reduce electricity consumption. Thanks to its compact size and modular design, LG’s CDU provides installation flexibility, enabling a variety of configurations consisting of up to eight units. The CDU has a 10.4-inch touch screen that offers convenient control and supports easy maintenance. Equipped with the company’s fully redundant sensor system, which features both physical and virtual sensor technology, the CDU ensures continuous operation through the provision of backup operation and sensor-fault prediction diagnosis. Furthermore, the CDU uses LG’s Active Load Sharing technology to track the optimal efficiency point for each load, thus elevating overall system efficiency.

Another LG innovation being introduced at this year’s DCW is the Cold Plate: a liquid cooling solution designed to be directly applied to the high-powered chips used in AI data servers. The solution is able to manage the high thermal design power (TDP) of these next-generation chips thanks to the low thermal resistance of its advanced design. The LG Cold Plate utilizes a manifold with a parallel coolant supply structure to deliver upgraded cooling performance. The company’s impressive solution also employs a bottom-mounted Skived Fin to maximize the heat exchange area and boasts a “two-way” configuration that optimizes the coolant flow path. Moreover, the Cold Plate can be customized according to site- and usage-specific requirements through an AI-powered optimization process that includes a state-of-the-art performance simulator. To minimize the risk of coolant-liquid leakage, LG uses brazing to create the strongest possible bond between key elements, and also subjects each Cold Plate produced to a “threefold” leak inspection.

Optimized Cooling with LG’s Powerful Chillers and Computer Room Air Handler
Used in a variety of industries and known for their powerful cooling capabilities, chillers have emerged as important infrastructure components for AI data centers. LG’s Water-Cooled Oil-Free Centrifugal Chiller provides exceptional energy efficiency via a lubricant-free structure and LG’s proprietary magnetic bearing technology, LeviTech™. These innovations, along with a machine learning-based feature that protects against chiller surges, help to reduce energy loss, improve operational reliability, and facilitate fast recovery from unexpected power outages. Designed with sustainability in mind, LG’s water-cooled oil free inverter centrifugal chiller use refrigerants with a low Global Warming Potential.

Available in both inverter screw and oil-free centrifugal types, LG’s Air-Cooled Chiller (ACC) incorporates high-quality core components, such as the company’s inverter screw compressor, to set new standards for performance and efficiency. Enhancing both cooling capability and system dependability, the innovative “free-cooling” mode allows the ACC to switch seamlessly between mechanical cooling (with the refrigerant cycle) and free cooling (without the refrigerant cycle). LG’s next-gen ACC also has a backup cycle that prevents interruptions to operation, and comes equipped with a three-stage oil recovery system that further boosts reliability and safety.

A solution that pairs perfectly with the ACC, LG’s Computer Room Air Handler (CRAH) utilizes electronically commutated (EC) fans and oval coils to minimize electricity usage. The fans use high-efficiency 3D blades along with EC motors that leverage power factor correction to reduce total harmonic distortion in the current. In addition, the CRAH has a compact, modular fan wall unit structure that makes installation and maintenance more convenient, saving customers time and cost. To drive the development of future cooling solutions, the recently established LG HVAC Solution Lab has created a sophisticated testbed that can accurately simulate various usage scenarios and environmental conditions.

Integrated Energy Management Control for Diverse Cooling Solutions
LG’s data center cooling solutions, from chiller plants to D2C and room cooling systems, can all be easily controlled through the BECON system. A single, unified solution for managing and monitoring server cooling and chiller systems, BECON can intelligently coordinate each connected cooling solution to achieve and maintain the required temperature and level of humidity. The BECON solution, which can be applied to multiple interfaces within a facility, can also carry out data analysis to maximize the energy efficiency of LG’s cooling solutions, helping reduce the financial burden of the round-the-clock cooling operation that data centers need.

“The exceptional LG thermal management solutions on show at Data Center World 2025 leverage our latest AI technologies and the considerable insight gained from our partnerships with AI data centers worldwide,” said James Lee, president of the LG ES Company. “As a leading provider of innovative HVAC solutions, LG will continue pushing forward to deliver efficient cooling infrastructure for North America’s fast-growing AI data center market.”

LG invites DCW attendees to experience its latest AI data center cooling solutions at booth #633 in the Walter E. Washington Convention Center.

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LG Recognized as 2024 Supplier of the Year By General Motors

Company Recognized for Innovation Excellence at GM’s
33rd Annual Supplier of the Year Award

SEOUL, April 14, 2025 —LG Electronics (LG), a mobility sector technology leader, has been honored at General Motors’ (GM) 33rd annual Supplier of the Year event in Arizona, USA, earning the coveted title of “Creativity Team Award” for redefining in-vehicle entertainment and connectivity.

“This latest recognition from GM serves as a testament to our commitment to developing and reliably supplying innovative automotive solutions,” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “We look forward to strengthening our partnership as we continue to push the boundaries of automotive technology.”

GM’s Supplier of the Year awards recognizes global suppliers for their execution across key categories like safety, innovation and resilience. A global cross-functional team makes award selections based not only on an organization’s performance across 2024, but also their alignment to GM’s core values and ambitious goals.

“For more than 30 years, General Motors has recognized the company’s top global suppliers at our annual event, spotlighting their innovation and resiliency through even the most challenging circumstances,” said Jeff Morrison, global chief procurement officer at GM. “Together, we’re helping bring advanced technology and the industry’s broadest portfolio of vehicles to market for GM customers.”

LG has been a trusted partner to GM since 2006. The company was first recognized at GM’s Supplier of the Year Award in 2014 and has now been honored by GM on seven separate occasions. This achievement highlights LG’s ability to consistently develop and deliver cutting-edge solutions. In 2016, 2022 and 2023, LG received GM’s Overdrive Award, an accolade reserved for suppliers that have made exceptional contributions within the framework of GM’s Global Purchasing & Supply Chain operations. Additionally, in 2017 and 2020, LG earned the Innovation Award for its successful efforts to enhance vehicle performance and the customer experience.

In addition to the Supplier of the Year Award, LG earned recognition for its outstanding achievements in customer care & aftersales parts supply, securing the On-Time Shipping (OTS) Award for three consecutive years starting in 2023. From 2022 to 2024, LG consistently maintained an impressive OTS rate of 99 percent for parts supplied to GM North America, earning the esteemed Gold Award. Furthermore, in April 2024, LG achieved a flawless OTS rate of 100 percent for service parts delivered to GM Korea and GM Brazil throughout 2023, earning the coveted Platinum Award, GM’s highest accolade for supplier performance.

This year, 92 suppliers across 12 countries made GM’s 2024 Supplier of the Year list. For more information, visit news.gm.com.

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LG 2025 OLED Earns Eco-Certifications for Sustainable Design and Reduced Carbon Footprint

Recognition Highlights Company’s Commitment to Environmental Responsibility and
Carbon Reduction for a Better Life for All

SEOUL, April 9, 2025 — LG Electronics (LG) has once again been recognized for its dedication to sustainability and eco-conscious initiatives, securing globally recognized eco-certifications for its 2025 OLED TVs. These achievements reaffirm LG’s commitment to environmental responsibility and the development of advanced products that contribute to a more sustainable world while reducing its carbon footprint.

For the fifth consecutive year, LG OLED evo TVs have received Reducing CO2¹ and Measured CO2² certifications from the Carbon Trust,³a global climate consultancy advancing a zero-carbon future. These certifications evaluate a product’s environmental impact, including carbon emissions, throughout its entire life cycle – from manufacturing and distribution to usage and disposal.

LG OLED TVs excel in these rigorous assessments due to their self-emissive technology, which eliminates the need for a backlight, reducing component count and overall material use. Furthermore, LG OLED TVs incorporate ultra-light composite fiber materials, reducing weight and plastic use. For example, LG’s 65-inch OLED evo TV is 20 percent lighter than conventional LCD TVs of the same size and uses 60 percent less plastic.

As a result, LG anticipates reducing plastic consumption in OLED TV production by approximately 16,000 tons in 2025 compared to an equivalent number of LCD TVs. The company also expects to lower carbon emissions by 84,000 tons across manufacturing and transportation – equivalent to the CO2 absorbed annually by a 30-year-old pine forest the size of 11,000 football fields.

New for 2025, LG’s latest OLED TVs have earned Resource Efficiency certification⁴ from Intertek, a globally recognized testing and certification body. This certification follows a thorough assessment of material efficiency – covering recyclable design, reduced use of harmful substances and ease of repair – as well as energy efficiency and the incorporation of recycled plastics. By meeting these stringent standards, LG’s commitment to sustainability has been formally recognized, highlighting its dedication to environmentally responsible design.

In 2024, LG incorporated approximately 30 percent recycled plastic in the production of the company’s TVs, recycling around 6,300 tons of waste plastic. In 2025, the company plans to increase its use of recycled plastic to 50 percent, expecting to recycle approximately 7,700 tons of waste plastic annually.

“With a strong commitment to sustainability, LG OLED TVs provide exceptional picture quality and advanced AI features within an eco-conscious design that minimizes carbon footprint throughout the product lifecycle,” said Baik Seon-pill, head of Product Planning Division at the LG Media Solution Company. “Innovation and environmental responsibility go hand in hand, and we remain dedicated to protecting the planet while supporting a better life for all.”

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¹Carbon Trust Reducing CO2 certifications received by the 83/ 77/ 66/ 55-inch G5 models, as well as the 83-inch C5 model.
²Carbon Trust Measured CO2 certifications received by the 77/65/55-inch C4 model.
³ Only applies to listed products sold in markets/regions participating in the Carbon Trust’s labeling program.
⁴ Resource Efficiency certification received by OLED evo M5, G5, C5 and B5 models.

LG Supplies Massive Commercial Display Solutions to Boston Red Sox Ballpark

Ballpark Transformed With 11 Digital Signage Displays Including
Main Videoboard and Ribbon Boards Spanning 842 Square Meters

SEOUL, April 8, 2025 — LG Electronics (LG) is strengthening its leadership in the global commercial display market by providing state-of-the-art display solutions to Fenway Park, the home of the Boston Red Sox and the oldest ballpark in Major League Baseball (MLB).

In late March, LG installed a massive main LED videoboard in centerfield at Fenway Park, measuring 30.5 meters wide by 11.5 meters high and covering an area of 350.75 square meters. Additionally, LG delivered a comprehensive display solution comprising 11 digital signage installations. These screens span a combined area of approximately 842 square meters, including a notable 171 square-meter ribbon board display measuring 21.6 meters wide by 7.9 meters high.

Featuring sophisticated High Dynamic Range technology, LG’s commercial displays strike a meticulous balance between dark and bright elements to deliver exceptionally clear and lifelike imagery. They offer high luminance exceeding 7,000 nits, IP65-rated water and dust resistance, as well as flexible configurations – all tailored to the outdoor conditions of stadium environments.

Starting April 4 (local time), fans had the opportunity to experience the action of the game in vivid detail, delivered by LG’s LED signage displays during the home opener – the first Fenway Park matchup of the 2025 MLB season between the Boston Red Sox and the St. Louis Cardinals.

LG’s innovative display solutions are set to lead the transformation of the beloved Massachusetts ballpark, the iconic stadium that has shared in the joys and sorrows of American baseball fans for more than a century since its opening in 1912.

With a focus on redefining the fan experience, LG has established a strategic partnership with ANC, the agency managing stadium operations and advertising on behalf of Fenway Sports Group, the owner of the Boston Red Sox. Together, they aim to deliver immersive entertainment to sports fans across various regions in the United States, including Boston.

“This collaboration will elevate the in-venue experience for our fans with cutting-edge technology while also expanding LG’s presence through dynamic activations that will engage Red Sox Nation all season long,” said Troup Parkinson, Chief Marketing & Partnerships Officer for the Boston Red Sox.

Meanwhile, LG is accelerating its media entertainment platform-based service business, targeting global sports fans by integrating the display businesses – which include TVs, monitors and signage – under its Media Entertainment Solution (MS) Company.

Earlier this year, LG partnered with AMB Sports and Entertainment to provide displays spanning 141 square meters inside the perimeter of the Mercedes-Benz Stadium in Atlanta, Georgia. LG’s commercial display innovations, including LG MAGNIT and indoor/outdoor LED signage, can also be found at Atomic Golf, a massive entertainment complex in Las Vegas.

“We are thrilled to be able to strengthen our partnerships with prestigious global sports franchises,” said Park Hyoung-sei, president of the LG MS Company. “We will continue to enhance the value of customer spaces and strive to provide differentiated media entertainment experiences.”

Ready to elevate your display strategy? Discover how LG’s advanced display solutions can help you create impactful, next-level customer experiences. Get in touch with our experts today to find the right solution for your business.

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