April 26, 2023

LG Teams up With Prime Video for New Series, Citadel, Available on LG Smart TVs

Complete with Next-Gen Cinematic Technologies, LG OLED TVs are Set to Uncover
the Hidden Story and Shine Light on the Action of Prime Videoโ€™s Latest Hit Series

A promotional image of LG OLED evo TV streaming Citadel via Amazon Prime Video with the phrase, โ€˜OLED Excellence Brings Stories To Lifeโ€™

SEOUL, April 26, 2023 โ€” Starting this week, LG Smart TV owners worldwide can enjoy Citadel, Prime Video and Amazon Studiosโ€™ epic spy-thriller series and the latest global sensation in streaming television. With LG OLED TVโ€™s self-lit technology allowing for deep blacks and life-like color, viewers are placed at the center of the action-packed Citadel universe and can enjoy the show with intended color, aspect ratio and frame rate, thanks to Automatic Filmmaker Mode.* LG OLED TVs also feature Dolby Visionยฎ for stunning ultra vivid picture and incredible immersive Dolby Atmosยฎ sound, which further elevate the cinematic experience.

Starring Richard Madden and Priyanka Chopra Jonas, Citadel is set after the fall of the titular spy organization, as two spies attempt to piece together what happened. The two spies embark on a mission that takes them around the world, all while contending with a relationship built on secrets, lies and a dangerous-yet-undying love.

Citadel premieres exclusively on Prime Video on April 28, with two adrenaline-fueled episodes, followed by a new episode released weekly every Friday through May 26. Citadel will be available in more than 240 countries and territories worldwide.

To mark the launch of the cinematic new television series, Prime Video and LG teamed up to bring the characters and high-tech world of Citadel closer to its fans, through a series of exclusive visuals, rolled out across multiple channels, including online, in-store as well as digital billboards in New Yorkโ€™s Times Square and Londonโ€™s Piccadilly Circus.

This is not a first for Prime Video and LG, as it continues a long relationship between the streaming service and smart TV manufacturer. Both have a combined goal to deliver the best viewing experience to millions of customers across the world who stream Prime Videoโ€™s great content with the LG OLED evo superior technology.

From launching the first 4K HDR streaming experience on LG OLED TVs in 2015, to enabling Filmmaker Mode on Prime Videoโ€™s movies and series in 2021 and to bringing opted-in personalized recommendations on the LG home screen for customers to discover the best Prime Video content in 2022, LGโ€™s long relationship with Prime Video continues to lead innovations in the home watching experience.

โ€œAt Prime Video, we are always looking for new ways to innovate and provide our customers the best viewing experience,โ€ said Andrew Bennett Head of Global Video Partnerships for Prime Video, MGM+ and Amazon Freevee. โ€œOur relationship with LG and joint commitment to customers has allowed us to continuously raise the bar with new technology that enhances the overall user experience.โ€

This comes as LG aims to boost marketing efforts designed to offer customer value through the delivery of unique experiences across a variety of touchpoints. Prime Video was a natural partner to expand LGโ€™s marketing relationship given their global reach, continued tech innovation and engaging content. LG plans to introduce more exciting collaborations like this in the future.

โ€œLG is actively collaborating with its content partners like Prime Video to provide customers with an engaging experience on the big screen at home and beyond,โ€ said Chris Jo, senior vice-president of platform business at LG Electronics Home Entertainment Company. โ€œWe are happy to kick off this initiative with Prime Video, whose global partnership and shared passion for innovation through the years helps us provide a best-in-class experience for customers.โ€

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* Available on LG 2023, 2022, 2021, 2020 4K and 8K TVs.


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