EVOLUTION OF LG’S CURVED SMARTPHONE UNVEILED AT CES 2015
LG G Flex2 Features Dynamically Curved Design Optimized
with Sharper Display, Powerful Hardware, Intuitive Software
LAS VEGAS, Jan. 5, 2015 — LG Electronics (LG) continues to push the industry boundaries with the unveiling of the new G Flex2 at the 2015 International CES® in Las Vegas. The original G Flex earned positive reviews for its innovative design and outside-the-box thinking. One year later, the G Flex2 improves upon its predecessor in every way possible with a more advanced design, faster performance and most importantly, greater convenience.
The LG G Flex2 boasts sleeker, more stylish curves and a powerful Qualcomm® Snapdragon™ 810 processor with Octa-Core 64-bit capable CPUs for a nimbler and smoother performance. Its 5.5-inch display gets a bump up to Full HD, while the updated software offers even more conveniences through all-new features such as Gesture View and Glance View. The unique “Self Healing” back cover from the original G Flex carries over to the G Flex2 and is now faster and more effective than before.
Beauty In The Details
The G Flex2 goes beyond its predecessor’s groundbreaking 700mm radius curved profile. The new smartphone harmoniously incorporates a symphony of curves ranging from a radius of 400mm to 700mm across the front, back, sides and top-to-bottom edges.The dynamically curved layers deliver a sleeker and more dynamic look to G Flex2.
However, the G Flex2’s curves are for more than looks. The phone’s ergonomic design brings the microphone closer to the mouth, for better sound pickup compared to conventional smartphones which allow much more outside noise to enter the phone through the microphone. The slimmed down 5.5 inches screen with curvatures makes the perfect fit for eyes and the grip. The display’s 700mm radius curvature delivers a truly immersive viewing experience from any angle, while the steeper 650mm radius curvature of the back is more comfortable to grip and fits easier in the pocket. The display’s resolution has also been bumped up to 1080p Full HD, which makes every UI detail appear crisp and alive. The P-OLED display, which gives the G Flex2 its unique shape and durability, is even more precise than in the original G Flex.
Turning the phone over reveals handcrafted details such as the Spin Hairline Pattern on the G Flex2’s curved rear, which showcases the subtle yet brilliant polish of the surface from every angle.
Most Advanced Technology To Date
The G Flex2 is the first smartphone officially announced to come equipped with the Snapdragon 810 processor, featuring Octa-Core 64-bit capable CPUs optimized for Android 5.0 and the advanced Qualcomm® Adreno™ 430 GPU for stunning graphics performance. This makes the smartphone incredibly fast and efficient for multimedia and multi-tasking. The Snapdragon 810 also features fully integrated 3x20MHz Carrier Aggregation support for faster, more efficient connectivity.
What’s more, the G Flex2’s cover glass is approximately 20 percent more durable, thanks to a special chemical treatment technology developed by LG. The Self Healing back, which keeps the phone looking new even through the nicks and scratches from normal everyday use, has also been improved with significantly faster healing time. LG reduced the healing time from about three minutes to just with in ten seconds at room temperature.
Another innovative technology only available in LG smartphones is the amazingly fast Laser Auto Focus camera, first introduced in the popular LG G3. This technology enables the G Flex2 to capture the best moment — even in low light — by measuring the distance between the subject and the camera using a laser beam. Combined with LG’s proven OIS+ technology and dual LED flash, the G Flex2 delivers images that rival most standalone point and shoot cameras.
Practical Solutions for User Convenience
The G Flex2’s curve-enhanced user experience carries over to software as well. It comes fully loaded with the best of LG’s unique software features optimized for its curved form factor:
￭ Gesture Shot makes it easy to capture the perfect selfie with a simple hand gesture recognizable from up to 1.5 meters away.
￭ Gesture View makes it easy to check your last shot immediately after taking a photo or selfie.
￭ GlanceView displays key information such as time, recent messages or missed calls with a downward swipe of the curved screen even while the display is off.
￭ Fast Charge allows the embedded 3,000mAh battery in the G Flex2 — the only curved mobile battery in the world to be charged up to 50 percent in under 40 minutes.
“The original G Flex demonstrated LG’s pioneering spirit and with the G Flex2 we have refined the curved form factor, staying true to our philosophy of innovation for a better life,” said Juno Cho, president and CEO of the LG Electronics Mobile Communications Company. “The G Flex2 not only has the stunning looks, it also has the powerful guts to be at the cutting edge of current smartphone technology. Simply put, it’s a true head-turner in every sense of the word.”
The LG G Flex2 will be available starting at the end of the month in Korea to be followed by additional global markets. The device will initially be available in two colors: Platinum Silver and Flamenco Red.
Visitors to LG’s booth at CES 2015 (Las Vegas Convention Center, Central Hall #8204) can experience LG’s newest mobile devices, including the G Flex2, for themselves. For more information, visit LG’s online press room at www.LGnewsroom.com/ces2015.
Key Specifications (may vary depending on market):
￭ Chipset: Qualcomm® Snapdragon™ 810 processor with 2.0GHz 64-bit Octa-Core CPU
￭ Display: 5.5-inch Full HD Curved P-OLED (1080 x 1920 pixels / 403 ppi)
￭ Memory: 16/32GB eMMC ROM / 2GB DDR4 RAM / microSD slot (up to 2TB)
￭ Camera: Rear 13.0MP with OIS+ with Laser Auto Focus / Front 2.1MP
￭ Battery: 3,000mAh (embedded)
￭ Operating System: Android 5.0 Lollipop
￭ Size: 149.1 x 75.3 x 7.1-9.4mm
￭ Weight: 152g
￭ Network: 4G / LTE / HSPA+ 21/42 Mbps
￭ Connectivity: Wi-Fi 802.11 a/b/g/n/ac, Bluetooth Smart Ready (Apt-X) 4.1, NFC,
SlimPort, A-GPS / Glonass, USB 2.0
￭ Color: Platinum Silver, Flamenco Red
￭ Other: Gesture Shot, Gesture View, Glance View etc.
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