LG’s presence in Latin America was vital in helping the company achieve $100 million in exports for the first time in 1978. The political stability in Latin America was also a catalyst for socio-economic growth in the region, and offered LG an opportunity to rapidly localize its operations and products. Overcoming the high customs barriers in Latin America’s largest market of Brazil, LG has increased its profile and solidified its position as one of the most important players in the Central and South American regions.